{"id":17005,"date":"2018-10-18T06:00:47","date_gmt":"2018-10-18T12:00:47","guid":{"rendered":"https:\/\/memberpress.com\/?p=17005"},"modified":"2018-10-17T16:01:38","modified_gmt":"2018-10-17T22:01:38","slug":"optimize-split-testing","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/optimize-split-testing\/","title":{"rendered":"Comment optimiser votre site d'adh\u00e9sion avec le Split Testing pour plus d'inscriptions"},"content":{"rendered":"<p>L'un des moyens de transformer un plus grand nombre de visiteurs de votre site web en membres payants est de tenter des exp\u00e9riences avec votre site et son contenu. Peut-\u00eatre les visiteurs r\u00e9agiront-ils mieux \u00e0 un ton de voix diff\u00e9rent sur votre page de vente, ou peut-\u00eatre le texte de vos boutons et de vos appels \u00e0 l'action n'est-il pas assez attrayant.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a50f96536d3c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a50f96536d3c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/optimize-split-testing\/#What_is_Split_Testing\" >Qu'est-ce que le Split Testing ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/optimize-split-testing\/#Why_Bother_Split_Testing_Your_Membership_Site\" >Pourquoi s'emb\u00eater \u00e0 tester votre site d'adh\u00e9sion ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/optimize-split-testing\/#WordPress_Membership_Website_AB_Testing_Tools\" >Outils de test A\/B pour les sites d'adh\u00e9sion WordPress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/optimize-split-testing\/#Google_Analytics_Content_Experiments\" >Google Analytics - Exp\u00e9riences de contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/optimize-split-testing\/#Nelio_AB_Testing\" >Nelio AB Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/optimize-split-testing\/#Thrive_Optimize\" >Thrive Optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/optimize-split-testing\/#Divi_Leads\" >Divi Leads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/optimize-split-testing\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Quelle que soit l'efficacit\u00e9 de votre site web pour g\u00e9n\u00e9rer de nouveaux membres, il est toujours possible de l'am\u00e9liorer. Dans cet article, nous vous pr\u00e9sentons quelques-uns des outils puissants que vous pouvez utiliser pour optimiser votre site d'affiliation et am\u00e9liorer vos taux de conversion. En utilisant ces outils de test fractionn\u00e9 pour cr\u00e9er le site Web le plus efficace possible, vous augmentez les chances de succ\u00e8s de votre site d'adh\u00e9sion.<\/p>\n<p>Mais avant d'aborder les outils, examinons rapidement ce qu'est le test par r\u00e9partition, afin d'\u00eatre tous sur la m\u00eame longueur d'onde.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Split_Testing\"><\/span>Qu'est-ce que le Split Testing ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17006\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads.jpg\" alt=\"Qu&#039;est-ce que le Split Testing ?\" width=\"2040\" height=\"1149\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads.jpg 2040w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1024x577.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-768x433.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1536x865.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-840x473.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1214x684.jpg 1214w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1829x1030.jpg 1829w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1080x608.jpg 1080w\" sizes=\"(max-width: 2040px) 100vw, 2040px\" \/><\/p>\n<p>Le test de fractionnement, alias <a href=\"https:\/\/en.wikipedia.org\/wiki\/A\/B_testing\">Tests A\/B<\/a>vous permet d'afficher deux ou plusieurs versions de votre site web aux visiteurs afin de d\u00e9terminer celle qui donne les meilleurs r\u00e9sultats.<\/p>\n<p>Un exemple est la cr\u00e9ation de deux versions d'un bouton d'appel \u00e0 l'action. L'une des versions peut \u00eatre verte et l'autre rouge. Chaque version est affich\u00e9e 50 % du temps pendant un intervalle d\u00e9termin\u00e9, et le nombre de fois o\u00f9 le bouton est cliqu\u00e9 est suivi.<\/p>\n<p>Au fil du temps, vous saurez quel bouton a \u00e9t\u00e9 le plus cliqu\u00e9, ce qui en fera le meilleur choix pour votre site web. Si le bouton vert a g\u00e9n\u00e9r\u00e9 le plus grand nombre de clics, vous pouvez vous arr\u00eater l\u00e0 et changer d\u00e9finitivement la couleur en vert. Vous pouvez \u00e9galement cr\u00e9er un autre test fractionn\u00e9 comparant le vert et le jaune afin d'optimiser davantage votre bouton.<\/p>\n<p>Bien que cela d\u00e9pende de l'outil de test fractionn\u00e9 que vous choisissez, vous pouvez utiliser ce type de test pour optimiser presque tous les aspects de votre site web, y compris le texte du site, la mise en page, la palette de couleurs et la conception g\u00e9n\u00e9rale du site. Il n'y a pas de limite \u00e0 ce que vous pouvez tester dans votre qu\u00eate des taux de conversion les plus \u00e9lev\u00e9s. Vous pouvez m\u00eame exp\u00e9rimenter diff\u00e9rentes options de tarification sur vos pages d'inscription pour voir ce qui fonctionne le mieux avec votre public et votre site d'adh\u00e9sion.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Bother_Split_Testing_Your_Membership_Site\"><\/span>Pourquoi s'emb\u00eater \u00e0 tester votre site d'adh\u00e9sion ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Une recherche rapide sur Google permet de d\u00e9couvrir les meilleures pratiques en mati\u00e8re d'optimisation des taux de conversion, notamment les couleurs ou les textes des boutons qui g\u00e9n\u00e8rent les taux de conversion les plus \u00e9lev\u00e9s. Cependant, comme chaque site web et son public sont diff\u00e9rents, il arrive que les meilleurs conseils ou la sagesse conventionnelle ne fonctionnent pas toujours.<\/p>\n<p>C'est pourquoi il est toujours bon de mener ses propres exp\u00e9riences pour optimiser son site d'adh\u00e9sion et recueillir ses propres donn\u00e9es. Heureusement, gr\u00e2ce aux outils que nous allons aborder dans ce guide d'optimisation de votre site d'adh\u00e9sion, les tests A\/B n'ont jamais \u00e9t\u00e9 aussi simples.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"WordPress_Membership_Website_AB_Testing_Tools\"><\/span>Outils de test A\/B pour les sites d'adh\u00e9sion WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Maintenant que vous savez ce qu'est le split testing et pourquoi vous devriez le faire, voyons quelques-uns des meilleurs outils gratuits et payants pour les utilisateurs de WordPress qui veulent optimiser leur site web et son contenu pour obtenir de meilleurs taux de conversion.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Analytics_Content_Experiments\"><\/span>Google Analytics - Exp\u00e9riences de contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17007\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google.png\" alt=\"Google Split Testing\" width=\"1972\" height=\"1394\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google.png 1972w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-300x212.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-1024x724.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-768x543.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-1536x1086.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-240x170.png 240w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-840x594.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-968x684.png 968w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-1457x1030.png 1457w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-700x495.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-156x110.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-1080x763.png 1080w\" sizes=\"(max-width: 1972px) 100vw, 1972px\" \/><\/p>\n<p>Google propose quelques\u00a0<a href=\"https:\/\/memberpress.com\/fr\/how-to-use-google-analytics-to-optimize-your-membership-site\/\">des outils puissants et gratuits<\/a> pour vous aider \u00e0 am\u00e9liorer votre site web, notamment la fonction Exp\u00e9riences de contenu de Google Analytics. Bien qu'il ne soit peut-\u00eatre pas aussi intuitif ou imm\u00e9diatement utilisable que certaines des options payantes pr\u00e9sent\u00e9es dans ce guide, ce service vous permet d'effectuer plusieurs tests fractionn\u00e9s sur votre site web.<\/p>\n<p>Cependant, comme cet outil fonctionne sur tous les types de sites web, il n'est pas aussi convivial que d'autres outils con\u00e7us sp\u00e9cifiquement pour le principal syst\u00e8me de gestion de contenu et constructeur de sites web au monde. Il y a quelques\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/simple-google-content-experiments\/\">plugins gratuits<\/a> Cependant, il existe une solution pour vous aider \u00e0 int\u00e9grer Google Analytics Content Experiments \u00e0 votre site Web WordPress.<\/p>\n<p>Si vous n'avez pas de budget \u00e0 consacrer \u00e0 un outil de test A\/B sp\u00e9cialement con\u00e7u pour WordPress, et si vous n'avez pas envie de vous retrousser les manches et d'apprendre un nouveau syst\u00e8me, Google Analytics Content Experiments pourrait \u00eatre fait pour vous.<\/p>\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/1745147?hl=en&ref_topic=1745207&visit_id=636752162378914516-1036815729&rd=1\" target=\"_blank\" rel=\"noopener\">En savoir plus sur Google Analytics Content Experiments<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nelio_AB_Testing\"><\/span>Nelio AB Testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17008\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio.jpg\" alt=\"Nelio Split Testing \" width=\"2040\" height=\"1233\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio.jpg 2040w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-300x181.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1024x619.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-768x464.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1536x928.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-281x170.jpg 281w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-840x508.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1132x684.jpg 1132w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1704x1030.jpg 1704w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-700x423.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-156x94.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1080x653.jpg 1080w\" sizes=\"(max-width: 2040px) 100vw, 2040px\" \/><\/p>\n<p>Bien qu'il s'agisse d'un outil payant de test fractionn\u00e9 pour WordPress, il existe une version d'essai gratuite que vous pouvez utiliser pour voir si ce plugin peut vous aider \u00e0 optimiser votre site d'adh\u00e9sion.<\/p>\n<p>Si vous d\u00e9cidez d'opter pour <a href=\"https:\/\/memberpress.com\/go\/nelio\/pricing\/\" title=\"Lien d&#039;affiliation Nelio\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Nelio<\/a> AB Testing, vous serez en mesure de mettre en place de multiples exp\u00e9riences de split testing \u00e0 partir de votre tableau de bord WordPress sans avoir \u00e0 apprendre un autre syst\u00e8me ou une autre interface afin de commencer \u00e0 am\u00e9liorer les taux de conversion de votre site d'adh\u00e9sion.<\/p>\n<p>L'une des principales raisons d'envisager Nelio AB Testing est sa capacit\u00e9 \u00e0 tester presque tout ce qui se trouve sur votre site WordPress. Le contenu des articles et des pages peut \u00eatre test\u00e9, y compris les titres, les images vedettes, les extraits, etc. Vous pouvez \u00e9galement tester les performances de vos widgets et de vos menus afin de d\u00e9terminer les variantes qui offrent les meilleurs r\u00e9sultats. Si vous envisagez de changer de th\u00e8me WordPress ou de personnaliser l'apparence de votre choix actuel, ce plugin de test fractionn\u00e9 WordPress peut vous aider \u00e0 prendre la bonne d\u00e9cision en fonction de la r\u00e9action des visiteurs.<\/p>\n<p><a href=\"https:\/\/wordpress.org\/plugins\/nelio-ab-testing\/\" target=\"_blank\" rel=\"noopener\">En savoir plus sur Nelio AB Testing<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thrive_Optimize\"><\/span>Thrive Optimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17009\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize.png\" alt=\"Thrive Optimize Plugin\" width=\"1920\" height=\"1186\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize.png 1920w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-300x185.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1024x633.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-768x474.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1536x949.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-275x170.png 275w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-840x519.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1107x684.png 1107w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1667x1030.png 1667w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-700x432.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-156x96.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1080x667.png 1080w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Thrive Optimize est un plugin WordPress premium disponible seul ou dans le cadre de l'offre d'adh\u00e9sion \u00e0 Thrive Themes, donc si vous \u00eates \u00e9galement \u00e0 la recherche d'un nouveau th\u00e8me pour votre site d'adh\u00e9sion, il s'agit d'une bonne valeur.<\/p>\n<p>Con\u00e7u pour garder les choses aussi simples que possible, Thrive Optimize est une bonne option pour tous ceux qui aiment le son des tests fractionn\u00e9s mais qui ne sont pas s\u00fbrs d'avoir le temps ou la capacit\u00e9 d'en tirer le meilleur parti. Au lieu de vous donner de nombreuses fa\u00e7ons de tester, Thrive Optimize vous permet simplement de cr\u00e9er une variation de l'une de vos pages, que vous modifiez ensuite en utilisant l'interface visuelle, avant de choisir un objectif de conversion et de commencer le test.<\/p>\n<p>Les objectifs pour lesquels vous pouvez optimiser votre site sont \u00e9galement l\u00e9g\u00e8rement limit\u00e9s, du moins par rapport aux outils les plus riches en fonctionnalit\u00e9s de cette cat\u00e9gorie. Mais encore une fois, cela aide \u00e0 garder les choses simples, rendant les tests fractionn\u00e9s plus accessibles. Bien que la cr\u00e9ation de tests soit tr\u00e8s simple avec Thrive Optimize, il y a un code puissant qui tourne en arri\u00e8re-plan. Par exemple, ce plugin a la capacit\u00e9 de d\u00e9clarer automatiquement un gagnant et d'arr\u00eater de montrer la variation de page la moins performante d\u00e8s que suffisamment de donn\u00e9es sont collect\u00e9es.<\/p>\n<p>Si vous \u00eates \u00e0 la recherche d'un outil de test fractionn\u00e9 facile \u00e0 utiliser avec une approche de mise en place et d'oubli pour mener des exp\u00e9riences, consid\u00e9rez Thrive Optimize.<\/p>\n<p><a href=\"https:\/\/thrivethemes.com\/optimize\/\" target=\"_blank\" rel=\"noopener\">En savoir plus sur Thrive Optimize<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Divi_Leads\"><\/span>Divi Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17010\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph.png\" alt=\"Graphique Divi Leads\" width=\"1500\" height=\"1058\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph.png 1500w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-300x212.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-1024x722.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-768x542.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-241x170.png 241w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-840x592.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-970x684.png 970w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-1460x1030.png 1460w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-700x494.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-156x110.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-1080x762.png 1080w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p><a href=\"https:\/\/memberpress.com\/go\/elegantthemes\/\" title=\"th\u00e8mes \u00e9l\u00e9gants ou divi\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Divi<\/a> est un th\u00e8me WordPress extr\u00eamement populaire propos\u00e9 par Elegant Themes. Con\u00e7u pour cr\u00e9er presque tous les types de sites web, y compris les sites d'adh\u00e9sion, Divi vaut la peine d'\u00eatre consid\u00e9r\u00e9 si vous d\u00e9marrez un nouveau site web ou si vous envisagez de changer de th\u00e8me.<\/p>\n<p>Et si vous d\u00e9cidez que Divi est le meilleur th\u00e8me pour votre site d'adh\u00e9sion, en plus de tous les designs de sites Web pr\u00e9construits et de son constructeur de pages par glisser-d\u00e9poser, vous avez \u00e9galement acc\u00e8s \u00e0 un puissant outil de test fractionn\u00e9.<\/p>\n<p>Contrairement \u00e0 Thrive Optimize, Divi Leads vous donne plus de contr\u00f4le sur ce que vous pouvez tester sur votre site web. La contrepartie est que cette libert\u00e9 suppl\u00e9mentaire rend le d\u00e9marrage l\u00e9g\u00e8rement plus compliqu\u00e9. Comme vous pouvez tester presque tout et lancer plusieurs exp\u00e9riences sur votre site \u00e0 la fois, vous devriez certainement \u00eatre en mesure de trouver un moyen d'am\u00e9liorer les taux de conversion de votre site d'adh\u00e9sion avec cet outil, \u00e0 condition que vous soyez pr\u00eat \u00e0 faire un peu de travail pour vous familiariser avec lui.<\/p>\n<p><a href=\"https:\/\/www.elegantthemes.com\/gallery\/divi\/divi-leads\/\" target=\"_blank\" rel=\"noopener\">En savoir plus sur Divi Leads<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gr\u00e2ce \u00e0 ces outils gratuits et payants, il n'a jamais \u00e9t\u00e9 aussi facile d'optimiser votre site d'adh\u00e9sion \u00e0 l'aide de tests fractionn\u00e9s.<\/p>\n<p>Certains outils, comme Thrive Optimize, rendent l'augmentation des taux d'inscription \u00e0 votre site d'adh\u00e9sion plus simple. Mais quel que soit le temps ou l'argent que vous souhaitez investir dans l'optimisation de votre site web, il y a certainement un outil qui vous aidera \u00e0 commencer \u00e0 utiliser les tests partiels pour d\u00e9couvrir quel texte de bouton, quelle mise en page, quelles couleurs ou m\u00eame quel th\u00e8me WordPress r\u00e9sonne le mieux aupr\u00e8s de votre public.<\/p>\n<p>Au lieu de vous fier \u00e0 des suppositions ou \u00e0 des conseils d\u00e9pass\u00e9s ou non pertinents, pourquoi ne pas d\u00e9couvrir exactement ce qui fonctionne avec votre site web et votre public en adoptant les tests fractionn\u00e9s ?<\/p>\n<p><em>Quel outil utiliserez-vous pour optimiser votre site d'adh\u00e9sion ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>One way to turn more of your website visitors into paying members is to try experimenting with your site and its content. Maybe visitors will respond better to a different tone of voice on your sales page, or perhaps your button text and calls-to-action aren\u2019t enticing enough. No matter how effective your website is at 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