<\/span>Introduction au GDPR<\/span><\/h2>\n\n\n\n
Le GDPR<\/a> is a new set of laws in the European Union (EU), which protects digital privacy and regulates various types of online consent. The GDPR hasn\u2019t been around for very long yet \u2013 it went into effect in May 2018.<\/p>\n\n\n\n
The main goal of the GDPR\u00a0is to give EU citizens more control over how their information is gathered, stored, and used online. It assigns new responsibilities to websites that collect visitor and customer data, such as obtaining informed consent and enabling users to erase their data if requested.<\/p>\n\n\n\n
What\u2019s most important to understand about this new law is that it applies to any site that collects data from EU citizens, regardless of where the site owner or company is located. This means that even if your business is not based in Europe, the GDPR will almost certainly affect you.<\/p>\n\n\n\n
Even if you aren\u2019t sure whether any of your website visitors or email list subscribers are from the EU, you\u2019ll want to adopt a \u201cbetter safe than sorry\u201d approach. GDPR violations can carry des amendes consid\u00e9rables<\/a> \u2013 up to 20 million pounds or 4% of your global revenue, whichever is higher.<\/p>\n\n\n\n
In the next section, we\u2019ll discuss how to make sure your email marketing list complies with GDPR requirements. However, keep in mind that the GDPR applies to more than just your email marketing, and includes\u00a0 votre site web lui-m\u00eame<\/a>. If you haven\u2019t done so yet, you\u2019ll also want to\u00a0 configurer vos param\u00e8tres MemberPress<\/a>\u00a0pour se conformer au GDPR.<\/p>\n\n\n\n

<\/span>Comment optimiser votre marketing par courriel pour le GDPR (en 4 \u00e9tapes)<\/span><\/h2>\n\n\n\n
In the next few sections, we\u2019ll look at how to achieve GDPR compliance when it comes to your email marketing. It\u2019s crucial to get your email campaigns ready to go now, before the big holiday marketing push. Just remember that these are only suggestions, and you may also want to consult a lawyer to ensure that your business as a whole is GDPR-compliant.<\/p>\n\n\n\n
<\/span>\u00c9tape 1 : V\u00e9rifier aupr\u00e8s de votre service de marketing par courriel<\/span><\/h3>\n\n\n\n
La premi\u00e8re \u00e9tape consiste \u00e0 d\u00e9couvrir les outils sp\u00e9cifiques que votre plateforme d'email marketing propose pour vous aider. Dans le sillage du GDPR, de nombreux services d'email marketing ont publi\u00e9 des guides de conformit\u00e9 au GDPR sp\u00e9cifiques \u00e0 leurs plateformes.<\/p>\n\n\n\n
Par exemple, le service populaire MailChimp propose un service de\u00a0 Formulaire de collecte de consentement GDPR<\/a>avec des instructions d\u00e9taill\u00e9es sur la mani\u00e8re de l'utiliser :<\/p>\n\n\n\n
$\"Formulaires$ <\/figure><\/div>\n\n\n\n
Si votre service de marketing par courriel n'offre pas les fonctionnalit\u00e9s dont vous avez besoin pour assurer la conformit\u00e9 au GDPR, il est peut-\u00eatre temps de changer de service. Heureusement, il existe de nombreuses plateformes d'emailing parmi lesquelles vous pouvez choisir et qui sont conformes au GDPR. compatible avec MemberPress<\/a>.<\/p>\n\n\n\n
<\/span>\u00c9tape 2 : Obtenir le consentement de vos abonn\u00e9s<\/span><\/h3>\n\n\n\n
An important aspect of the GDPR is that you must obtain informed consent\u00a0in order to store user data (including email addresses). Ce consentement doit \u00eatre<\/a> \u201cfreely given, specific, informed, and unambiguous.\u201d<\/p>\n\n\n\n
If you may have emails on your list that were added without the owners\u2019 explicit permission, you may want to send out an email now asking for consent to remain on your email list. This is also important because the GDPR requires preuve du consentement<\/a> pour la collecte des donn\u00e9es.<\/p>\n\n\n\n
Vous pouvez obtenir cette preuve en envoyant un Formulaire de collecte de consentement GDPR<\/a>. L\u00e0 encore, votre service de marketing par courriel peut offrir des outils pour vous aider \u00e0 le faire. Dans MailChimp, par exemple, vous pouvez recueillir de nouvelles inscriptions \u00e0 l'aide d'une option de consentement GDPR, en naviguant vers Cr\u00e9er une liste<\/em> dans votre tableau de bord :<\/p>\n\n\n\n
$\"Cr\u00e9ation$ <\/figure><\/div>\n\n\n\n
Faites d\u00e9filer vers le bas jusqu'\u00e0 Param\u00e8tres du formulaire<\/em>et choisir Activer les champs GDPR<\/em>:<\/p>\n\n\n\n
$\"Activation$ <\/figure><\/div>\n\n\n\n
As we mentioned, you\u2019ll also need to obtain consent from your existing subscribers. To do that, create a new campaign and choose the Courriel<\/em> option :<\/p>\n\n\n\n
$\"Cr\u00e9ation$ <\/figure><\/div>\n\n\n\n
Cr\u00e9er un R\u00e9guli\u00e8re<\/em>\u00a0et s\u00e9lectionnez Email de conception<\/em> dans le cadre de la Contenu<\/em> section :<\/p>\n\n\n\n
$\"Conception$ <\/figure><\/div>\n\n\n\n
Dans le cadre de la Th\u00e8mes<\/em> S\u00e9lectionnez l'onglet Alertes aux abonn\u00e9s<\/em> dans le menu d\u00e9roulant, et s\u00e9lectionnez le th\u00e8me GDPR Subscriber Alert :<\/p>\n\n\n\n
$\"Le$ <\/figure><\/div>\n\n\n\n
Vous pouvez d\u00e9sormais modifier le texte et le th\u00e8me selon vos besoins. De plus, vous pouvez\u00a0personnaliser le message<\/a> to encourage your users to re-subscribe to your list. Then, you just need to send it out! Don\u2019t forget to remove the emails of subscribers who don\u2019t provide informed content in this way.<\/p>\n\n\n\n
<\/span>\u00c9tape 3 : Ajoutez une option de refus claire au bas de page de vos courriels<\/span><\/h3>\n\n\n\n
Le GDPR exige \u00e9galement que vous permettiez aux utilisateurs de retirer son consentement<\/a>. Dans les courriels de marketing, il peut s'agir simplement d'un Se d\u00e9sabonner<\/em> (ce que vous avez peut-\u00eatre d\u00e9j\u00e0 fait).<\/p>\n\n\n\n
M\u00eame si vous disposez d'une option de d\u00e9sabonnement par d\u00e9faut, vous devez pouvoir ajouter un message personnalis\u00e9. La plupart des services de marketing par courriel disposent d'une fonction permettant de configurer les options de d\u00e9sabonnement.<\/p>\n\n\n\n
Pour modifier cette\u00a0dans MailChimp<\/a>Pour ce faire, commencez par cr\u00e9er une campagne d'e-mailing. S\u00e9lectionnez ensuite Modifier la conception<\/em> sous Contenu<\/em> once again. Scroll down to the bottom of the email, and click on the pencil at the top of the design block containing the \u201cunsubscribe\u201d information:<\/p>\n\n\n\n
$\"Modification$ <\/figure><\/div>\n\n\n\n
This will bring up a text editor, which you can use to add a custom message. When you\u2019re done, click on Enregistrer et fermer<\/em>:<\/p>\n\n\n\n
$\"Cr\u00e9ation$ <\/figure><\/div>\n\n\n\n
Certains services de marketing par courrier \u00e9lectronique vous permettent m\u00eame de modifier la page de d\u00e9sinscription<\/a> m\u00eame. Vous pouvez ainsi ajouter un message encourageant vos abonn\u00e9s \u00e0 rester sur votre liste.<\/p>\n\n\n\n
<\/span>\u00c9tape 4 : Examiner vos pratiques en mati\u00e8re de conservation des donn\u00e9es<\/span><\/h3>\n\n\n\n
Enfin, le GDPR vous tient \u00e9galement responsable de ce qui suit comment vous stockez les donn\u00e9es des utilisateurs<\/a>. Elle exige que toute donn\u00e9e conserv\u00e9e (telle qu'une copie des adresses \u00e9lectroniques stock\u00e9e dans un fichier sur votre ordinateur) soit stock\u00e9e en toute s\u00e9curit\u00e9 et ne soit pas conserv\u00e9e plus longtemps que n\u00e9cessaire.<\/p>\n\n\n\n
The Information Commissioner\u2019s Office (ICO), a legal organization in the UK, has \u00e9laborer un guide<\/a> on data retention and the GDPR. If you are a large organization, you may be required to create a data retention policy (consult with a lawyer if you\u2019re not sure). However, even smaller businesses should follow the ICO\u2019s checklist, and ensure that you understand the GDPR\u2019s data retention rules.<\/p>\n\n\n\n
The most important point is that these rules emphasize the minimization of stored data \u2013 you must have a legitimate reason for any information you retain. So, for example, your email marketing campaigns may be a reason to store subscribers\u2019 email addresses. However, they wouldn\u2019t be a legitimate reason to hold onto their credit card numbers (and so on).<\/p>\n\n\n\n
<\/span>Conclusion<\/span><\/h2>\n\n\n\n
La nouvelle R\u00e8glement GDPR<\/a> signifie que vous devez faire attention \u00e0 la mani\u00e8re dont vous collectez et stockez les donn\u00e9es personnelles des citoyens de l'UE, sous peine d'\u00eatre condamn\u00e9 \u00e0 une amende. M\u00eame si votre entreprise n'est pas situ\u00e9e dans l'UE, si votre liste d'adresses \u00e9lectroniques comprend des abonn\u00e9s europ\u00e9ens, vous devez vous efforcer de vous mettre en conformit\u00e9.<\/p>\n\n\n\n
To make sure your business\u2019 email marketing campaigns are GDPR-compliant, you can:<\/p>\n\n\n\n
Consultez votre service de marketing par courriel pour obtenir des guides et des outils sp\u00e9cifiques au GDPR.<\/li>
Obtenez le consentement \u00e9clair\u00e9 de vos abonn\u00e9s.<\/li>
Add\u00a0an opt-out in your email footers.<\/li>
Examinez votre politique de conservation des donn\u00e9es.<\/li><\/ol>\n\n\n\n
Avez-vous des questions sur le GDPR et son impact sur l'email marketing ? N'h\u00e9sitez pas \u00e0 nous en faire part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n
Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur Facebook<\/a>, Twitter<\/a>, Instagram<\/a>et LinkedIn<\/a>! Et n'oubliez pas de vous abonner dans la bo\u00eete<\/a> ci-dessous.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"
If your website uses email marketing, there\u2019s some legislation you should know about. The General Data Protection Regulation (GDPR)\u00a0is a new privacy-focused law that went into effect earlier this year. Among other things, it may require you to obtain consent for some of the email marketing your company does. Fortunately, there are steps you can [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17158,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[231],"tags":[],"class_list":{"0":"post-17075","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emails","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t