{"id":17112,"date":"2018-11-21T06:00:04","date_gmt":"2018-11-21T13:00:04","guid":{"rendered":"https:\/\/memberpress.com\/?p=17112"},"modified":"2022-10-31T11:05:23","modified_gmt":"2022-10-31T17:05:23","slug":"how-to-customize-your-facebook-ad-audience-in-5-easy-steps","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/","title":{"rendered":"Comment personnaliser votre audience publicitaire Facebook (en 5 \u00e9tapes simples)"},"content":{"rendered":"<p><a href=\"https:\/\/memberpress.com\/fr\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">Publicit\u00e9 sur Facebook<\/a> peut \u00eatre un excellent moyen d'atteindre les fans et d'attirer de nouveaux clients avec un budget limit\u00e9. Cependant, il ne suffit pas de concevoir une publicit\u00e9 solide. M\u00eame une campagne bien r\u00e9dig\u00e9e <a href=\"https:\/\/memberpress.com\/fr\/why-your-membership-marketing-will-fail\/\" target=\"_blank\" rel=\"noopener\">peut \u00e9chouer<\/a> si vous ne ciblez pas les bonnes personnes.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a9d8450592ac\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a9d8450592ac\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#The_Importance_of_Targeting_Your_Facebook_Ads\" >L'importance du ciblage de vos publicit\u00e9s Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#How_to_Customize_Your_Facebook_Ad_Audience_In_5_Easy_Steps\" >Comment personnaliser votre audience publicitaire Facebook (en 5 \u00e9tapes simples)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_1_Define_Your_Target_Audience\" >\u00c9tape 1 D\u00e9finir votre public cible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_2_Create_an_Ad_in_Facebook\" >\u00c9tape 2 Cr\u00e9er une publicit\u00e9 dans Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_3_Customize_Your_Ads_Audience\" >\u00c9tape 3 Personnaliser l'audience de votre annonce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_4_Create_a_Custom_or_Lookalike_Audience_Optional\" >\u00c9tape 4 : Cr\u00e9er une audience personnalis\u00e9e ou similaire (facultatif)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_5_Place_Your_Ad\" >\u00c9tape 5 Placez votre annonce<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>To avoid that problem, you\u2019ll need to learn how to identify your ideal market. Facebook ads enable you to speak to very specific groups, such as people who have visited your website, or anyone who has purchased a product from you in the past. You can even track your campaigns to see how well they\u2019re doing, and use that information to better target your next ad.<\/p>\n<p>In this post, we\u2019ll go in-depth about how to define and customize your target audience on Facebook. Let\u2019s get to work!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Targeting_Your_Facebook_Ads\"><\/span>L'importance du ciblage de vos publicit\u00e9s Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook s'adresse \u00e0 un large public, avec <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/11\/07\/facebook-statistics\" target=\"_blank\" rel=\"noopener\">plus de la moiti\u00e9<\/a> des Am\u00e9ricains utilisent la plateforme plusieurs fois par jour. Cela signifie que le ciblage publicitaire est <a href=\"https:\/\/blog.hootsuite.com\/ad-targeting-guide-right-audience\/\" target=\"_blank\" rel=\"noopener\">extr\u00eamement important<\/a> si vous voulez \u00eatre remarqu\u00e9 par les bonnes personnes. Le ciblage est un moyen de ne montrer vos annonces qu'aux personnes qui r\u00e9pondent \u00e0 des crit\u00e8res sp\u00e9cifiques de votre choix, tels que des comportements particuliers ou des donn\u00e9es d\u00e9mographiques.<\/p>\n<p>Vous vous demandez peut-\u00eatre pourquoi il est pr\u00e9f\u00e9rable de diffuser des annonces bas\u00e9es sur ces caract\u00e9ristiques plut\u00f4t que de ratisser large. La r\u00e9ponse est que les publicit\u00e9s cibl\u00e9es sont proches de <a href=\"https:\/\/www.cmo.com\/features\/articles\/2014\/7\/15\/mind_blowing_stats_ad_targeting.html\" target=\"_blank\" rel=\"noopener\">deux fois plus efficace<\/a> as non-targeted ads, because there\u2019s a much higher chance that the people who see them will be interested enough to take the next step. Therefore, you can make the most of a limited budget by only displaying ads to individuals you know may be interested in your offerings.<\/p>\n<p>This technique also enables you to create more effective advertisements. If you want to write an ad that speaks specifically to potential customers, you can avoid showing it to people who have interacted with your site or Facebook page before, to ensure that you\u2019re reaching a new crowd. On the other hand, you can write an ad that assumes familiarity with your business, for those who have already \u2018liked\u2019 your Facebook page.<\/p>\n<p>Heureusement, Facebook propose de nombreuses <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/06\/27\/facebook-ad-targeting-options-infographic\" target=\"_blank\" rel=\"noopener\">des options puissantes<\/a> for targeting your ads. Let\u2019s talk about how to take advantage of those built-in tools.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Customize_Your_Facebook_Ad_Audience_In_5_Easy_Steps\"><\/span>Comment personnaliser votre audience publicitaire Facebook (en 5 \u00e9tapes simples)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we\u2019ve mentioned, it\u2019s surprisingly easy to create a customized audience for your Facebook ads. Over the following five steps, we\u2019ll show you how to get started with the platform\u2019s audience customizer tool.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Target_Audience\"><\/span>\u00c9tape 1 : D\u00e9finir votre public cible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you can tell Facebook about your audience, you\u2019ll need to know who that audience includes. In other words, you\u2019ll need to\u00a0<a href=\"https:\/\/www.inc.com\/guides\/2010\/06\/defining-your-target-market.html\" target=\"_blank\" rel=\"noopener\">d\u00e9finir votre cible d\u00e9mographique<\/a>. L'une des solutions consiste \u00e0 examiner votre base actuelle de lecteurs ou de clients. Pour vous aider \u00e0 le faire,\u00a0<a href=\"https:\/\/www.facebook.com\/business\/a\/page\/page-insights\" target=\"_blank\" rel=\"noopener\">Perspectives de la page Facebook<\/a> peut vous donner un aper\u00e7u des types d'utilisateurs qui interagissent le plus avec votre page.<\/p>\n<p>Pour acc\u00e9der \u00e0 cet outil \u00e0 partir de votre page Facebook, cliquez sur le bouton <em>Perspectives<\/em> tab. This will show you an overview of your page\u2019s metrics:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17115 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM.png\" alt=\"Mesures de la page Facebook.\" width=\"1013\" height=\"492\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM.png 1013w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-156x76.png 156w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/p>\n<p>Cliquez ensuite sur <em>Les personnes<\/em> dans la barre lat\u00e9rale de gauche pour obtenir une r\u00e9partition des personnes qui suivent votre page en fonction de leur profil d\u00e9mographique :<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17114 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM.png\" alt=\"Donn\u00e9es d\u00e9mographiques de l&#039;audience sur Facebook.\" width=\"845\" height=\"533\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM.png 845w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-300x189.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-768x484.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-270x170.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-840x530.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-700x442.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-156x98.png 156w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/p>\n<p>Vous pouvez cliquer sur chacun des quatre onglets pour obtenir une r\u00e9partition d\u00e9mographique diff\u00e9rente. Ces informations vous montreront les caract\u00e9ristiques de votre base d'utilisateurs, telles que le sexe le plus courant, la tranche d'\u00e2ge, la localisation, etc.<\/p>\n<p>If you\u2019re just starting out, and don\u2019t have much data to work with yet, you may want to instead begin by brainstorming who you would like to be in your ideal audience. For example, if you run <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noopener\">un site d'adh\u00e9sion<\/a> sur les conseils en mati\u00e8re d'\u00e9ducation des enfants, vous pourriez avoir int\u00e9r\u00eat \u00e0 cibler les hommes et les femmes \u00e2g\u00e9s de 25 \u00e0 45 ans.<\/p>\n<p>Si vous n'avez pas encore une id\u00e9e pr\u00e9cise des personnes susceptibles d'\u00eatre int\u00e9ress\u00e9es par vos produits ou services, vous pouvez <a href=\"https:\/\/marketingland.com\/research-audience-90118\" target=\"_blank\" rel=\"noopener\">mener une \u00e9tude d'audience<\/a> pour commencer. Il peut \u00e9galement vous aider \u00e0 cr\u00e9er un\u00a0<a href=\"https:\/\/blog.bufferapp.com\/marketing-personas-beginners-guide\" target=\"_blank\" rel=\"noopener\">persona du public cible<\/a>. Vous disposez ainsi d'une base de d\u00e9part pour cr\u00e9er votre premi\u00e8re publicit\u00e9. Ensuite, vous pouvez utiliser Page Insights pour voir qui s'engage r\u00e9ellement avec cette annonce. \u00c0 partir de l\u00e0, vous pouvez restreindre et d\u00e9finir votre public cible au fil du temps.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Create_an_Ad_in_Facebook\"><\/span>\u00c9tape 2 : Cr\u00e9er une publicit\u00e9 dans Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To access Facebook\u2019s audience customizer, you\u2019ll first have to <a href=\"https:\/\/www.facebook.com\/adsmanager\/creation\" target=\"_blank\" rel=\"noopener\">cr\u00e9er une annonce<\/a>. Pour ce faire, choisissez <em>Promouvoir<\/em> sur votre page de pr\u00e9sentation :<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17117 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM.png\" alt=\"Cr\u00e9ation d&#039;une publicit\u00e9 sur Facebook.\" width=\"379\" height=\"105\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM.png 379w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM-300x83.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM-156x43.png 156w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/><\/p>\n<p>Vous pouvez ensuite configurer votre annonce comme vous le souhaitez et s\u00e9lectionner <em>Promouvoir<\/em> encore une fois :<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17118 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM.png\" alt=\"Personnaliser une publicit\u00e9 Facebook.\" width=\"954\" height=\"536\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM.png 954w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-768x431.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-303x170.png 303w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-700x393.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-156x88.png 156w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/><\/p>\n<p>Ensuite, vous pouvez d\u00e9finir l'audience que cette annonce va cibler.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Customize_Your_Ads_Audience\"><\/span>\u00c9tape 3 : Personnalisez l'audience de votre annonce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At this point, you\u2019ll want to scroll down to <em>Public<\/em> dans la barre lat\u00e9rale de votre annonce, et choisissez <em>Cr\u00e9er un nouveau public<\/em>:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17120 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM.png\" alt=\"Cibler un public sp\u00e9cifique sur Facebook.\" width=\"400\" height=\"333\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM.png 400w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-300x250.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-204x170.png 204w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-156x130.png 156w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Vous pouvez ensuite d\u00e9finir votre cible d\u00e9mographique en s\u00e9lectionnant des sexes et des tranches d'\u00e2ge sp\u00e9cifiques :<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17121 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM.png\" alt=\"D\u00e9finir l&#039;\u00e2ge et le sexe de votre public sur Facebook.\" width=\"249\" height=\"170\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM-156x107.png 156w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/p>\n<p>Facebook vous permet \u00e9galement de cibler les publicit\u00e9s en fonction de l'emplacement, avec des options aussi sp\u00e9cifiques que les codes postaux et aussi larges que le monde entier. Vous pouvez choisir un seul lieu \u00e0 cibler ou plusieurs options :<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17122 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM.png\" alt=\"D\u00e9finir l&#039;emplacement de votre audience Facebook.\" width=\"581\" height=\"510\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM.png 581w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-300x263.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-194x170.png 194w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-156x137.png 156w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/p>\n<p>Scrolling down, you can also describe your target audience based on their interests, such as people who have \u2018liked\u2019 a certain topic or page:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17124 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM.png\" alt=\"Personnalisez votre audience Facebook en fonction de vos centres d&#039;int\u00e9r\u00eat.\" width=\"580\" height=\"263\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM.png 580w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-300x136.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-375x170.png 375w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-156x71.png 156w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>Make sure to save your changes when you\u2019re done, and your target audience is set up! In the next step, we\u2019ll go over how to create a different type of audience for your ad.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Create_a_Custom_or_Lookalike_Audience_Optional\"><\/span>\u00c9tape 4 : Cr\u00e9er une audience personnalis\u00e9e ou similaire (facultatif)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bien que le processus ci-dessus soit suffisant pour de nombreuses publicit\u00e9s, vous pouvez \u00eatre encore plus pr\u00e9cis avec votre public cible. En utilisant l'outil <a href=\"https:\/\/www.facebook.com\/business\/a\/custom-audiences\" target=\"_blank\" rel=\"noopener\">Audience personnalis\u00e9e<\/a> tool, you can target individuals based on their behaviors. For instance, you could display a specific ad to anyone who visits your website or \u2018likes\u2019 your page. You can even exclude behaviors you <em>ne<\/em> veulent cibler.<\/p>\n<p>Pour trouver cette option, ouvrez le gestionnaire de publicit\u00e9s de Facebook et rendez-vous \u00e0 l'adresse suivante <em>Publics<\/em> dans le menu sup\u00e9rieur. Choisissez ensuite <em>Audience personnalis\u00e9e<\/em> dans le cadre de la <em>Cr\u00e9er un public<\/em> menu. You\u2019ll be offered a number of options:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-17151 aligncenter\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience.png\" alt=\"Cr\u00e9er une audience personnalis\u00e9e sur Facebook.\" width=\"609\" height=\"655\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience.png 609w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-279x300.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-158x170.png 158w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-571x614.png 571w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-482x518.png 482w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-145x156.png 145w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p>Si votre public personnalis\u00e9 est tr\u00e8s sp\u00e9cifique, vous pouvez \u00e9galement cr\u00e9er une cat\u00e9gorie <a href=\"https:\/\/www.facebook.com\/business\/a\/lookalike-audiences\" target=\"_blank\" rel=\"noopener\">Audience de sosies<\/a>. This is an audience that\u2019s demographically similar to the people who already engage with your business.\u00a0You can create a Lookalike Audience using your current Facebook page fans, or a saved Custom Audience:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17128 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM.png\" alt=\"Cr\u00e9ation d&#039;une audience similaire.\" width=\"745\" height=\"490\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM.png 745w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-300x197.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-258x170.png 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-700x460.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-156x103.png 156w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/p>\n<p>Pour ce faire, il suffit de choisir <em>Audience de sosies<\/em> de la <em>Cr\u00e9er un public<\/em> dans le gestionnaire de publicit\u00e9s. Vous pouvez ensuite choisir une source et d\u00e9finir votre public. Vous disposez ainsi d'un plus grand nombre d'options pour cibler vos publicit\u00e9s.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Place_Your_Ad\"><\/span>\u00c9tape 5 : Placez votre annonce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lorsque vous avez fini de personnaliser votre public, vous \u00eates pr\u00eat \u00e0 placer votre publicit\u00e9 Facebook. Il vous suffit de cliquer sur l'ic\u00f4ne <em>Promouvoir<\/em> dans le coin inf\u00e9rieur droit de votre annonce, et celle-ci sera automatiquement soumise \u00e0 examen.<\/p>\n<p>After your ad runs, you can track who actually viewed and interacted with it using the\u00a0Facebook Audience Insights\u00a0tool. The next time you run an ad, therefore, you can adjust your targeting as needed based on the results you\u2019ve seen so far.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cibler soigneusement vos publicit\u00e9s Facebook est un excellent moyen d'augmenter leur taux d'engagement. En restreignant l'audience de chaque publicit\u00e9 aux personnes les plus susceptibles d'\u00eatre int\u00e9ress\u00e9es, vous pouvez voir\u00a0<a href=\"https:\/\/www.networkadvertising.org\/pdfs\/NAI_Beales_Release.pdf\" target=\"_blank\" rel=\"noopener\">deux fois plus de r\u00e9sultats<\/a>\u00a0(ou plus).<\/p>\n<p>As we\u2019ve shown, you can easily create a targeted Facebook audience by following five simple steps:<\/p>\n<ol>\n<li>D\u00e9finissez votre public cible.<\/li>\n<li>Cr\u00e9er une annonce.<\/li>\n<li>Choisissez votre public cible dans le Customizer de l'audience.<\/li>\n<li>Vous pouvez \u00e9galement cr\u00e9er une audience personnalis\u00e9e ou une audience similaire.<\/li>\n<li>Placez votre annonce.<\/li>\n<\/ol>\n<p>Avez-vous des questions sur la fa\u00e7on de personnaliser vos publicit\u00e9s Facebook ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook ads can be an excellent way to reach out to fans and attract new customers on a limited budget. However, it\u2019s not enough to simply design a strong advertisement. Even a well-written campaign may fail if you don\u2019t target the right people. To avoid that problem, you\u2019ll need to learn how to identify your [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17162,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":["post-17112","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"To get the most out of your Facebook ads, you&#039;ll need to target them carefully. Let&#039;s explore how to define and customize your Facebook target audience!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Customize Your Facebook Ad Audience\" \/>\n\t\t<meta property=\"og:description\" content=\"To get the most out of your Facebook ads, you&#039;ll need to target them carefully. Let&#039;s explore how to define and customize your Facebook target audience!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"988\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-11-21T13:00:04+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-10-31T17:05:23+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Customize Your Facebook Ad Audience\" \/>\n\t\t<meta name=\"twitter:description\" content=\"To get the most out of your Facebook ads, you&#039;ll need to target them carefully. Let&#039;s explore how to define and customize your Facebook target audience!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#blogposting\",\"name\":\"How to Customize Your Facebook Ad Audience\",\"headline\":\"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Facebook-ads@2x.png\",\"width\":1480,\"height\":988,\"caption\":\"Advertise on facebook\"},\"datePublished\":\"2018-11-21T06:00:04-05:00\",\"dateModified\":\"2022-10-31T11:05:23-04:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#webpage\"},\"articleSection\":\"Social Media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"position\":3,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-media\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#listItem\",\"name\":\"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#listItem\",\"position\":4,\"name\":\"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1788448892\",\"width\":96,\"height\":96,\"caption\":\"Zeph Bluestone\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/\",\"name\":\"How to Customize Your Facebook Ad Audience\",\"description\":\"To get the most out of your Facebook ads, you'll need to target them carefully. Let's explore how to define and customize your Facebook target audience!\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Facebook-ads@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#mainImage\",\"width\":1480,\"height\":988,\"caption\":\"Advertise on facebook\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#mainImage\"},\"datePublished\":\"2018-11-21T06:00:04-05:00\",\"dateModified\":\"2022-10-31T11:05:23-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Customize Your Facebook Ad Audience<\/title>\n\n","aioseo_head_json":{"title":"Comment personnaliser votre audience Facebook","description":"Pour tirer le meilleur parti de vos publicit\u00e9s Facebook, vous devez les cibler avec soin. Voyons comment d\u00e9finir et personnaliser votre audience cible sur Facebook !","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#blogposting","name":"How to Customize Your Facebook Ad Audience","headline":"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png","width":1480,"height":988,"caption":"Advertise on facebook"},"datePublished":"2018-11-21T06:00:04-05:00","dateModified":"2022-10-31T11:05:23-04:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#webpage"},"articleSection":"Social Media"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/#listItem","position":3,"name":"Social Media","item":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#listItem","name":"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#listItem","position":4,"name":"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1788448892","width":96,"height":96,"caption":"Zeph Bluestone"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/","name":"How to Customize Your Facebook Ad Audience","description":"To get the most out of your Facebook ads, you'll need to target them carefully. Let's explore how to define and customize your Facebook target audience!","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#mainImage","width":1480,"height":988,"caption":"Advertise on facebook"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#mainImage"},"datePublished":"2018-11-21T06:00:04-05:00","dateModified":"2022-10-31T11:05:23-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Customize Your Facebook Ad Audience","og:description":"To get the most out of your Facebook ads, you'll need to target them carefully. Let's explore how to define and customize your Facebook target audience!","og:url":"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png","og:image:width":1480,"og:image:height":988,"article:published_time":"2018-11-21T13:00:04+00:00","article:modified_time":"2022-10-31T17:05:23+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Customize Your Facebook Ad Audience","twitter:description":"To get the most out of your Facebook ads, you'll need to target them carefully. Let's explore how to define and customize your Facebook target audience!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png"},"aioseo_meta_data":{"post_id":"17112","title":"Comment personnaliser votre audience Facebook","description":"Pour tirer le meilleur parti de vos publicit\u00e9s Facebook, vous devez les cibler avec soin. Voyons comment d\u00e9finir et personnaliser votre audience cible sur Facebook !","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-08-20 20:17:27","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:23","updated":"2026-08-20 20:17:27","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/\" title=\"Social Media\">Social Media<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Customize Your Facebook Ad Audience (In 5 Easy Steps)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Marketing","link":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/"},{"label":"Social Media","link":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/"},{"label":"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","author_avatar_url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1788448892","primary_category_label":"Social Media","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=17112"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/17162"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=17112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=17112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=17112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}