{"id":17112,"date":"2018-11-21T06:00:04","date_gmt":"2018-11-21T13:00:04","guid":{"rendered":"https:\/\/memberpress.com\/?p=17112"},"modified":"2022-10-31T11:05:23","modified_gmt":"2022-10-31T17:05:23","slug":"how-to-customize-your-facebook-ad-audience-in-5-easy-steps","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/","title":{"rendered":"Comment personnaliser votre audience publicitaire Facebook (en 5 \u00e9tapes simples)"},"content":{"rendered":"<p><a href=\"https:\/\/memberpress.com\/fr\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">Publicit\u00e9 sur Facebook<\/a> peut \u00eatre un excellent moyen d'atteindre les fans et d'attirer de nouveaux clients avec un budget limit\u00e9. Cependant, il ne suffit pas de concevoir une publicit\u00e9 solide. M\u00eame une campagne bien r\u00e9dig\u00e9e <a href=\"https:\/\/memberpress.com\/fr\/why-your-membership-marketing-will-fail\/\" target=\"_blank\" rel=\"noopener\">peut \u00e9chouer<\/a> si vous ne ciblez pas les bonnes personnes.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69eb4414f3fd4\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69eb4414f3fd4\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#The_Importance_of_Targeting_Your_Facebook_Ads\" >L'importance du ciblage de vos publicit\u00e9s Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#How_to_Customize_Your_Facebook_Ad_Audience_In_5_Easy_Steps\" >Comment personnaliser votre audience publicitaire Facebook (en 5 \u00e9tapes simples)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_1_Define_Your_Target_Audience\" >\u00c9tape 1 D\u00e9finir votre public cible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_2_Create_an_Ad_in_Facebook\" >\u00c9tape 2 Cr\u00e9er une publicit\u00e9 dans Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_3_Customize_Your_Ads_Audience\" >\u00c9tape 3 Personnaliser l'audience de votre annonce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_4_Create_a_Custom_or_Lookalike_Audience_Optional\" >\u00c9tape 4 : Cr\u00e9er une audience personnalis\u00e9e ou similaire (facultatif)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_5_Place_Your_Ad\" >\u00c9tape 5 Placez votre annonce<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Pour \u00e9viter ce probl\u00e8me, vous devez apprendre \u00e0 identifier votre march\u00e9 id\u00e9al. Les publicit\u00e9s Facebook vous permettent de vous adresser \u00e0 des groupes tr\u00e8s sp\u00e9cifiques, tels que les personnes qui ont visit\u00e9 votre site web ou celles qui ont achet\u00e9 un produit chez vous par le pass\u00e9. Vous pouvez m\u00eame suivre l'\u00e9volution de vos campagnes et utiliser ces informations pour mieux cibler votre prochaine publicit\u00e9.<\/p>\n<p>Dans cet article, nous allons voir en d\u00e9tail comment d\u00e9finir et personnaliser votre public cible sur Facebook. Mettons-nous au travail !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Targeting_Your_Facebook_Ads\"><\/span>L'importance du ciblage de vos publicit\u00e9s Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook s'adresse \u00e0 un large public, avec <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/11\/07\/facebook-statistics\" target=\"_blank\" rel=\"noopener\">plus de la moiti\u00e9<\/a> des Am\u00e9ricains utilisent la plateforme plusieurs fois par jour. Cela signifie que le ciblage publicitaire est <a href=\"https:\/\/blog.hootsuite.com\/ad-targeting-guide-right-audience\/\" target=\"_blank\" rel=\"noopener\">extr\u00eamement important<\/a> si vous voulez \u00eatre remarqu\u00e9 par les bonnes personnes. Le ciblage est un moyen de ne montrer vos annonces qu'aux personnes qui r\u00e9pondent \u00e0 des crit\u00e8res sp\u00e9cifiques de votre choix, tels que des comportements particuliers ou des donn\u00e9es d\u00e9mographiques.<\/p>\n<p>Vous vous demandez peut-\u00eatre pourquoi il est pr\u00e9f\u00e9rable de diffuser des annonces bas\u00e9es sur ces caract\u00e9ristiques plut\u00f4t que de ratisser large. La r\u00e9ponse est que les publicit\u00e9s cibl\u00e9es sont proches de <a href=\"https:\/\/www.cmo.com\/features\/articles\/2014\/7\/15\/mind_blowing_stats_ad_targeting.html\" target=\"_blank\" rel=\"noopener\">deux fois plus efficace<\/a> que les publicit\u00e9s non cibl\u00e9es, car il y a beaucoup plus de chances que les personnes qui les voient soient suffisamment int\u00e9ress\u00e9es pour passer \u00e0 l'\u00e9tape suivante. Vous pouvez donc tirer le meilleur parti d'un budget limit\u00e9 en ne diffusant des annonces qu'aux personnes que vous savez susceptibles d'\u00eatre int\u00e9ress\u00e9es par vos offres.<\/p>\n<p>This technique also enables you to create more effective advertisements. If you want to write an ad that speaks specifically to potential customers, you can avoid showing it to people who have interacted with your site or Facebook page before, to ensure that you\u2019re reaching a new crowd. On the other hand, you can write an ad that assumes familiarity with your business, for those who have already \u2018liked' your Facebook page.<\/p>\n<p>Heureusement, Facebook propose de nombreuses <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/06\/27\/facebook-ad-targeting-options-infographic\" target=\"_blank\" rel=\"noopener\">des options puissantes<\/a> pour cibler vos annonces. Voyons comment tirer parti de ces outils int\u00e9gr\u00e9s.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Customize_Your_Facebook_Ad_Audience_In_5_Easy_Steps\"><\/span>Comment personnaliser votre audience publicitaire Facebook (en 5 \u00e9tapes simples)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Comme nous l'avons mentionn\u00e9, il est \u00e9tonnamment facile de cr\u00e9er une audience personnalis\u00e9e pour vos publicit\u00e9s Facebook. Au cours des cinq \u00e9tapes suivantes, nous allons vous montrer comment commencer \u00e0 utiliser l'outil de personnalisation de l'audience de la plateforme.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Target_Audience\"><\/span>\u00c9tape 1 : D\u00e9finir votre public cible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Avant de pouvoir renseigner Facebook sur votre public, vous devez savoir qui est ce public. En d'autres termes, vous devez\u00a0<a href=\"https:\/\/www.inc.com\/guides\/2010\/06\/defining-your-target-market.html\" target=\"_blank\" rel=\"noopener\">d\u00e9finir votre cible d\u00e9mographique<\/a>. L'une des solutions consiste \u00e0 examiner votre base actuelle de lecteurs ou de clients. Pour vous aider \u00e0 le faire,\u00a0<a href=\"https:\/\/www.facebook.com\/business\/a\/page\/page-insights\" target=\"_blank\" rel=\"noopener\">Perspectives de la page Facebook<\/a> peut vous donner un aper\u00e7u des types d'utilisateurs qui interagissent le plus avec votre page.<\/p>\n<p>Pour acc\u00e9der \u00e0 cet outil \u00e0 partir de votre page Facebook, cliquez sur le bouton <em>Perspectives<\/em> onglet. Vous obtiendrez ainsi une vue d'ensemble des indicateurs de votre page :<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17115 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM.png\" alt=\"Mesures de la page Facebook.\" width=\"1013\" height=\"492\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM.png 1013w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-156x76.png 156w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/p>\n<p>Cliquez ensuite sur <em>Les personnes<\/em> dans la barre lat\u00e9rale de gauche pour obtenir une r\u00e9partition des personnes qui suivent votre page en fonction de leur profil d\u00e9mographique :<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17114 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM.png\" alt=\"Donn\u00e9es d\u00e9mographiques de l&#039;audience sur Facebook.\" width=\"845\" height=\"533\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM.png 845w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-300x189.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-768x484.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-270x170.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-840x530.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-700x442.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-156x98.png 156w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/p>\n<p>Vous pouvez cliquer sur chacun des quatre onglets pour obtenir une r\u00e9partition d\u00e9mographique diff\u00e9rente. Ces informations vous montreront les caract\u00e9ristiques de votre base d'utilisateurs, telles que le sexe le plus courant, la tranche d'\u00e2ge, la localisation, etc.<\/p>\n<p>Si vous d\u00e9butez et que vous n'avez pas encore beaucoup de donn\u00e9es \u00e0 votre disposition, vous pouvez commencer par r\u00e9fl\u00e9chir aux personnes que vous aimeriez voir faire partie de votre public id\u00e9al. Par exemple, si vous dirigez <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noopener\">un site d'adh\u00e9sion<\/a> sur les conseils en mati\u00e8re d'\u00e9ducation des enfants, vous pourriez avoir int\u00e9r\u00eat \u00e0 cibler les hommes et les femmes \u00e2g\u00e9s de 25 \u00e0 45 ans.<\/p>\n<p>Si vous n'avez pas encore une id\u00e9e pr\u00e9cise des personnes susceptibles d'\u00eatre int\u00e9ress\u00e9es par vos produits ou services, vous pouvez <a href=\"https:\/\/marketingland.com\/research-audience-90118\" target=\"_blank\" rel=\"noopener\">mener une \u00e9tude d'audience<\/a> pour commencer. Il peut \u00e9galement vous aider \u00e0 cr\u00e9er un\u00a0<a href=\"https:\/\/blog.bufferapp.com\/marketing-personas-beginners-guide\" target=\"_blank\" rel=\"noopener\">persona du public cible<\/a>. Vous disposez ainsi d'une base de d\u00e9part pour cr\u00e9er votre premi\u00e8re publicit\u00e9. Ensuite, vous pouvez utiliser Page Insights pour voir qui s'engage r\u00e9ellement avec cette annonce. \u00c0 partir de l\u00e0, vous pouvez restreindre et d\u00e9finir votre public cible au fil du temps.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Create_an_Ad_in_Facebook\"><\/span>\u00c9tape 2 : Cr\u00e9er une publicit\u00e9 dans Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pour acc\u00e9der \u00e0 l'outil de personnalisation de l'audience de Facebook, vous devez tout d'abord <a href=\"https:\/\/www.facebook.com\/adsmanager\/creation\" target=\"_blank\" rel=\"noopener\">cr\u00e9er une annonce<\/a>. Pour ce faire, choisissez <em>Promouvoir<\/em> sur votre page de pr\u00e9sentation :<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17117 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM.png\" alt=\"Cr\u00e9ation d&#039;une publicit\u00e9 sur Facebook.\" width=\"379\" height=\"105\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM.png 379w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM-300x83.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM-156x43.png 156w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/><\/p>\n<p>Vous pouvez ensuite configurer votre annonce comme vous le souhaitez et s\u00e9lectionner <em>Promouvoir<\/em> encore une fois :<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17118 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM.png\" alt=\"Personnaliser une publicit\u00e9 Facebook.\" width=\"954\" height=\"536\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM.png 954w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-768x431.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-303x170.png 303w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-700x393.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-156x88.png 156w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/><\/p>\n<p>Ensuite, vous pouvez d\u00e9finir l'audience que cette annonce va cibler.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Customize_Your_Ads_Audience\"><\/span>\u00c9tape 3 : Personnalisez l'audience de votre annonce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00c0 ce stade, vous voudrez bien faire d\u00e9filer la page jusqu'\u00e0 <em>Public<\/em> dans la barre lat\u00e9rale de votre annonce, et choisissez <em>Cr\u00e9er un nouveau public<\/em>:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17120 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM.png\" alt=\"Cibler un public sp\u00e9cifique sur Facebook.\" width=\"400\" height=\"333\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM.png 400w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-300x250.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-204x170.png 204w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-156x130.png 156w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Vous pouvez ensuite d\u00e9finir votre cible d\u00e9mographique en s\u00e9lectionnant des sexes et des tranches d'\u00e2ge sp\u00e9cifiques :<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17121 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM.png\" alt=\"D\u00e9finir l&#039;\u00e2ge et le sexe de votre public sur Facebook.\" width=\"249\" height=\"170\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM-156x107.png 156w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/p>\n<p>Facebook vous permet \u00e9galement de cibler les publicit\u00e9s en fonction de l'emplacement, avec des options aussi sp\u00e9cifiques que les codes postaux et aussi larges que le monde entier. Vous pouvez choisir un seul lieu \u00e0 cibler ou plusieurs options :<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17122 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM.png\" alt=\"D\u00e9finir l&#039;emplacement de votre audience Facebook.\" width=\"581\" height=\"510\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM.png 581w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-300x263.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-194x170.png 194w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-156x137.png 156w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/p>\n<p>Scrolling down, you can also describe your target audience based on their interests, such as people who have \u2018liked' a certain topic or page:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17124 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM.png\" alt=\"Personnalisez votre audience Facebook en fonction de vos centres d&#039;int\u00e9r\u00eat.\" width=\"580\" height=\"263\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM.png 580w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-300x136.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-375x170.png 375w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-156x71.png 156w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>Veillez \u00e0 enregistrer vos modifications lorsque vous avez termin\u00e9, et votre public cible est d\u00e9fini ! Dans l'\u00e9tape suivante, nous verrons comment cr\u00e9er un autre type de public pour votre publicit\u00e9.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Create_a_Custom_or_Lookalike_Audience_Optional\"><\/span>\u00c9tape 4 : Cr\u00e9er une audience personnalis\u00e9e ou similaire (facultatif)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bien que le processus ci-dessus soit suffisant pour de nombreuses publicit\u00e9s, vous pouvez \u00eatre encore plus pr\u00e9cis avec votre public cible. En utilisant l'outil <a href=\"https:\/\/www.facebook.com\/business\/a\/custom-audiences\" target=\"_blank\" rel=\"noopener\">Audience personnalis\u00e9e<\/a> tool, you can target individuals based on their behaviors. For instance, you could display a specific ad to anyone who visits your website or \u2018likes' your page. You can even exclude behaviors you <em>ne<\/em> veulent cibler.<\/p>\n<p>Pour trouver cette option, ouvrez le gestionnaire de publicit\u00e9s de Facebook et rendez-vous \u00e0 l'adresse suivante <em>Publics<\/em> dans le menu sup\u00e9rieur. Choisissez ensuite <em>Audience personnalis\u00e9e<\/em> dans le cadre de la <em>Cr\u00e9er un public<\/em> menu. Plusieurs options vous sont propos\u00e9es :<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-17151 aligncenter\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience.png\" alt=\"Cr\u00e9er une audience personnalis\u00e9e sur Facebook.\" width=\"609\" height=\"655\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience.png 609w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-279x300.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-158x170.png 158w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-571x614.png 571w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-482x518.png 482w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-145x156.png 145w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p>Si votre public personnalis\u00e9 est tr\u00e8s sp\u00e9cifique, vous pouvez \u00e9galement cr\u00e9er une cat\u00e9gorie <a href=\"https:\/\/www.facebook.com\/business\/a\/lookalike-audiences\" target=\"_blank\" rel=\"noopener\">Audience de sosies<\/a>. Il s'agit d'une audience d\u00e9mographiquement similaire aux personnes qui s'int\u00e9ressent d\u00e9j\u00e0 \u00e0 votre entreprise. Vous pouvez cr\u00e9er une audience similaire en utilisant les fans de votre page Facebook actuelle, ou une audience personnalis\u00e9e enregistr\u00e9e :<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17128 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM.png\" alt=\"Cr\u00e9ation d&#039;une audience similaire.\" width=\"745\" height=\"490\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM.png 745w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-300x197.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-258x170.png 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-700x460.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-156x103.png 156w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/p>\n<p>Pour ce faire, il suffit de choisir <em>Audience de sosies<\/em> de la <em>Cr\u00e9er un public<\/em> dans le gestionnaire de publicit\u00e9s. Vous pouvez ensuite choisir une source et d\u00e9finir votre public. Vous disposez ainsi d'un plus grand nombre d'options pour cibler vos publicit\u00e9s.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Place_Your_Ad\"><\/span>\u00c9tape 5 : Placez votre annonce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lorsque vous avez fini de personnaliser votre public, vous \u00eates pr\u00eat \u00e0 placer votre publicit\u00e9 Facebook. Il vous suffit de cliquer sur l'ic\u00f4ne <em>Promouvoir<\/em> dans le coin inf\u00e9rieur droit de votre annonce, et celle-ci sera automatiquement soumise \u00e0 examen.<\/p>\n<p>Une fois votre publicit\u00e9 diffus\u00e9e, vous pouvez savoir qui l'a vue et qui a interagi avec elle \u00e0 l'aide de l'outil Facebook Audience Insights. La prochaine fois que vous diffuserez une publicit\u00e9, vous pourrez donc ajuster votre ciblage en fonction des r\u00e9sultats obtenus jusqu'\u00e0 pr\u00e9sent.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cibler soigneusement vos publicit\u00e9s Facebook est un excellent moyen d'augmenter leur taux d'engagement. En restreignant l'audience de chaque publicit\u00e9 aux personnes les plus susceptibles d'\u00eatre int\u00e9ress\u00e9es, vous pouvez voir\u00a0<a href=\"https:\/\/www.networkadvertising.org\/pdfs\/NAI_Beales_Release.pdf\" target=\"_blank\" rel=\"noopener\">deux fois plus de r\u00e9sultats<\/a>\u00a0(ou plus).<\/p>\n<p>Comme nous l'avons montr\u00e9, vous pouvez facilement cr\u00e9er une audience cibl\u00e9e sur Facebook en suivant cinq \u00e9tapes simples :<\/p>\n<ol>\n<li>D\u00e9finissez votre public cible.<\/li>\n<li>Cr\u00e9er une annonce.<\/li>\n<li>Choisissez votre public cible dans le Customizer de l'audience.<\/li>\n<li>Vous pouvez \u00e9galement cr\u00e9er une audience personnalis\u00e9e ou une audience similaire.<\/li>\n<li>Placez votre annonce.<\/li>\n<\/ol>\n<p>Avez-vous des questions sur la fa\u00e7on de personnaliser vos publicit\u00e9s Facebook ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook ads can be an excellent way to reach out to fans and attract new customers on a limited budget. However, it\u2019s not enough to simply design a strong advertisement. Even a well-written campaign may fail if you don\u2019t target the right people. To avoid that problem, you\u2019ll need to learn how to identify your [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17162,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":{"0":"post-17112","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"To get the most out of your Facebook ads, you&#039;ll need to target them carefully. 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