{"id":17138,"date":"2018-11-15T09:40:48","date_gmt":"2018-11-15T16:40:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=17138"},"modified":"2022-01-17T15:23:15","modified_gmt":"2022-01-17T22:23:15","slug":"why-coupon-offering-is-great-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/why-coupon-offering-is-great-for-your-membership-site\/","title":{"rendered":"Pourquoi offrir des coupons sur votre site d'adh\u00e9sion ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La p\u00e9riode la plus merveilleuse de l'ann\u00e9e approche \u00e0 grands pas, ce qui signifie que les ventes atteignent leur pic annuel. C'est \u00e9galement le moment id\u00e9al pour attirer de nouveaux clients et r\u00e9compenser vos clients les plus fid\u00e8les. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abfcbb533fa5\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abfcbb533fa5\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Take_Stock\" >Faites le point !<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Types_of_Deals\" >Types d'accords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Discount_Campaign_Ideas\" >Id\u00e9es de campagne de rabais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Mais avant de commencer \u00e0 r\u00e9duire les prix \u00e0 droite et \u00e0 gauche, assurez-vous de faire le point sur votre site d'affiliation dans son ensemble. Vous devez vous assurer que votre coupon, votre r\u00e9duction, votre offre ou votre offre sp\u00e9ciale en vaut vraiment la peine pour votre entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Take_Stock\"><\/span><b>Faites le point !<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il est essentiel de v\u00e9rifier vos analyses pour d\u00e9terminer si l'offre de r\u00e9ductions est saine pour votre entreprise \u00e0 l'heure actuelle. Baisser vos prix diminue vos marges b\u00e9n\u00e9ficiaires et votre rentabilit\u00e9 globale. Le jeu en vaut-il la chandelle ? La derni\u00e8re chose que vous voulez faire est de couler votre propre navire ! Les coupons, les remises et les offres sont plus efficaces et plus rentables pour les ventes d'un produit qui n'est pas aussi performant que les autres. Le meilleur conseil est sans doute de commencer modestement et de mesurer les r\u00e9sultats. En fin de compte, la raison pour laquelle vous proposez ces offres est d'inciter les clients \u00e0 acheter - ou \u00e0 continuer d'acheter - vos produits.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Deals\"><\/span><b>Types d'accords<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez soigneusement \u00e9tudi\u00e9 vos rapports et vous \u00eates pr\u00eat \u00e0 offrir une r\u00e9duction. Quels types d'offres devriez-vous proposer ? Il existe un certain nombre de types d'offres, et une fois que vous les aurez lus ci-dessous, vous vous rendrez compte que vous les avez vus partout, en ligne et hors ligne.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>R\u00e9duire d'un certain pourcentage. <\/b>Ils sont populaires parce que vous pouvez accorder une petite remise en guise de r\u00e9compense (5 \u00e0 10 %) ou un pourcentage \u00e9lev\u00e9 pour attirer de nouveaux clients potentiels (30 % de r\u00e9duction sur les nouvelles adh\u00e9sions !). Les pourcentages permettent \u00e9galement de se d\u00e9barrasser des stocks, ce qui est bon pour les produits physiques (pensez aux rayons de d\u00e9stockage), mais ils fonctionnent aussi pour les webinaires et les <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cours en ligne<\/a> qui ne sont plus des \"nouvelles de derni\u00e8re heure\".<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Faire tomber un certain nombre de daims.<\/b> Vingt-cinq dollars de r\u00e9duction sur une adh\u00e9sion ? C'est une bonne affaire ! Les remises d'une valeur d'un dollar peuvent \u00e9galement \u00eatre utilis\u00e9es comme un cr\u00e9dit : \"Voici vingt-cinq dollars pour votre abonnement am\u00e9lior\u00e9 !\" Cela incite les clients \u00e0 acheter, surtout si vous fixez une date limite ou si vous exigez un achat minimum pour que la r\u00e9duction puisse \u00eatre appliqu\u00e9e au solde.<\/li><li><b>Des cadeaux \u00e0 gagner !<\/b> C'est une excellente r\u00e9compense pour tous les types de clients. Si vous craignez de perdre des produits de valeur, pensez \u00e0 offrir un produit qui ne se vend pas aussi bien ou qui ne se vend plus aussi rapidement. Vous pouvez \u00e9galement offrir la livraison gratuite si vous avez des produits physiques. Pas de produits physiques ? Pas de probl\u00e8me. Pourquoi ne pas offrir une heure d'acc\u00e8s gratuit \u00e0 des forums de discussion dont l'acc\u00e8s est limit\u00e9 aux membres ?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discount_Campaign_Ideas\"><\/span><b>Id\u00e9es de campagne de rabais<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que vous savez quels types d'offres vous pouvez proposer, voici quelques id\u00e9es sur le moment o\u00f9 vous pouvez les proposer.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Le temps est un facteur essentiel.<\/b> Nous avons mentionn\u00e9 plus haut que l'ajout d'une date d'expiration \u00e0 vos offres encourage les clients \u00e0 en profiter d\u00e8s maintenant plut\u00f4t que d'attendre. Les dates d'expiration fonctionnent tr\u00e8s bien pendant les vacances, et pas seulement pendant les \"vacances\". Essayez d'envoyer un coupon \u00e0 th\u00e8me pour Halloween : \"Profitez de cette offre avant qu'elle ne soit morte et enterr\u00e9e !\".<\/li><li><b>C\u00e9l\u00e9bration des nouveaux produits !<\/b> Vous \u00eates pr\u00eat \u00e0 lancer un nouveau service ou un nouveau produit ? Profitez de l'attention de vos clients pour leur offrir une r\u00e9duction sur le nouveau produit. En outre, vous pouvez demander \u00e0 vos clients existants de partager les informations relatives \u00e0 votre nouveau produit et leur offrir un bon de r\u00e9duction s'ils passent le mot sur leurs blogs et leurs sites de m\u00e9dias sociaux. Marketing <em>et<\/em> ventes !<\/li><li><b>Merci de nous avoir fait partager votre exp\u00e9rience ! <\/b>En ce qui concerne les m\u00e9dias sociaux, un excellent moyen de faire passer le message est de demander aux clients actuels de partager votre entreprise avec leurs amis. Mais pour qu'ils n'aient pas l'impression de faire quelque chose pour rien, offrez-leur un coupon de partage sur les m\u00e9dias sociaux : \"Partagez cet article et recevez cinq dollars de r\u00e9duction sur votre prochain cours en ligne ! Pour plus d'efficacit\u00e9, demandez-leur de le partager dans un certain d\u00e9lai pour b\u00e9n\u00e9ficier d'une r\u00e9duction suppl\u00e9mentaire.<\/li><li><b>Appr\u00e9ciation des abonn\u00e9s \u00e0 la lettre d'information.<\/b> De m\u00eame, r\u00e9compenser les abonn\u00e9s \u00e0 la lettre d'information est un excellent moyen de les remercier de l'int\u00e9r\u00eat qu'ils portent \u00e0 votre entreprise et de leur rappeler certains des services que vous proposez et qu'ils n'ont peut-\u00eatre pas encore choisis.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Merci d'avoir particip\u00e9 \u00e0 ce webinaire.<\/b> Vos clients aiment se sentir appr\u00e9ci\u00e9s et veulent que vous sachiez qu'ils ont investi du temps et\/ou de l'argent dans votre entreprise. Pourquoi ne pas leur offrir une r\u00e9duction sur leur abonnement du mois suivant pour avoir particip\u00e9 \u00e0 un s\u00e9minaire en ligne que vous avez organis\u00e9 ? Ou peut-\u00eatre avez-vous offert un webinaire gratuit aux nouveaux clients potentiels - incitez-les \u00e0 s'inscrire sur votre site \u00e0 un prix r\u00e9duit d\u00e8s la fin du webinaire.<\/li><li><b>Ne dites pas au revoir !<\/b> Avez-vous d\u00e9j\u00e0 eu un client qui souhaitait annuler son abonnement ? Bien s\u00fbr que oui. Avez-vous essay\u00e9 de le retenir en lui offrant une forte r\u00e9duction ? <span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Il ne s'agit l\u00e0 que de quelques exemples d'offres, de remises, d'offres et de coupons que vous pouvez proposer \u00e0 vos prospects et \u00e0 vos clients afin de g\u00e9n\u00e9rer davantage d'activit\u00e9s et d'adh\u00e9sions \u00e0 votre site. Et parce que la p\u00e9riode la plus glorieuse de l'ann\u00e9e est \u00e0 nos portes (<i>n'est-ce pas ?<\/i>), c'est l'occasion r\u00eav\u00e9e de lancer une campagne de r\u00e9duction. Les achats de No\u00ebl sont le moment id\u00e9al pour essayer un coupon \u00e0 expiration ou \u00e0 th\u00e8me, et, puisque vous avez l'habitude de faire des achats de No\u00ebl, c'est le moment id\u00e9al pour essayer une campagne de r\u00e9duction. <i>sont<\/i> En fonction du cyber, assurez-vous d'en sortir un pour le Cyber Monday !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que vous disposez d'une solide base de connaissances sur les offres et les r\u00e9ductions, vous allez vouloir savoir comment les mettre en place dans MemberPress. Bonne nouvelle ! Nous vous facilitons grandement la t\u00e2che en vous permettant d'offrir des codes de r\u00e9duction, comme le montre notre coll\u00e8gue blogueur MemberPress, Joe Fylan dans <a href=\"https:\/\/memberpress.com\/fr\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">cet article<\/a>. Joe partage \u00e9galement quelques id\u00e9es astucieuses sur les types de codes \u00e0 utiliser, les raisons pour lesquelles vous souhaitez les utiliser et le meilleur moment pour les proposer.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i>Quels sont les coupons qui ont le mieux fonctionn\u00e9 pour votre site ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>The most wonderful time of the year is just around the corner, and that means shopping is at its high for the year. It&#8217;s also means the perfect time to recruit new customers and reward your most loyal clients. 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