{"id":17138,"date":"2018-11-15T09:40:48","date_gmt":"2018-11-15T16:40:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=17138"},"modified":"2022-01-17T15:23:15","modified_gmt":"2022-01-17T22:23:15","slug":"why-coupon-offering-is-great-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/why-coupon-offering-is-great-for-your-membership-site\/","title":{"rendered":"Pourquoi offrir des coupons sur votre site d'adh\u00e9sion ?"},"content":{"rendered":"<p>La p\u00e9riode la plus merveilleuse de l'ann\u00e9e arrive \u00e0 grands pas, ce qui signifie que les achats sont \u00e0 leur apog\u00e9e pour l'ann\u00e9e. C'est aussi le moment id\u00e9al pour recruter de nouveaux clients et r\u00e9compenser vos clients les plus fid\u00e8les. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a205bd56d878\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a205bd56d878\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Take_Stock\" >Faites le point !<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Types_of_Deals\" >Types d'accords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Discount_Campaign_Ideas\" >Id\u00e9es de campagne de rabais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Mais avant de commencer \u00e0 r\u00e9duire les prix \u00e0 droite et \u00e0 gauche, assurez-vous de faire le point sur votre site d'affiliation dans son ensemble. Vous devez vous assurer que votre coupon, votre r\u00e9duction, votre offre ou votre offre sp\u00e9ciale en vaut vraiment la peine pour votre entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Take_Stock\"><\/span><b>Faites le point !<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il est essentiel de v\u00e9rifier vos analyses pour d\u00e9terminer si l'offre de r\u00e9ductions est saine pour votre entreprise \u00e0 l'heure actuelle. Baisser vos prix diminue vos marges b\u00e9n\u00e9ficiaires et votre rentabilit\u00e9 globale. Le jeu en vaut-il la chandelle ? La derni\u00e8re chose que vous voulez faire est de couler votre propre navire ! Les coupons, les remises et les offres sont plus efficaces et plus rentables pour les ventes d'un produit qui n'est pas aussi performant que les autres. Le meilleur conseil est sans doute de commencer modestement et de mesurer les r\u00e9sultats. En fin de compte, la raison pour laquelle vous proposez ces offres est d'inciter les clients \u00e0 acheter - ou \u00e0 continuer d'acheter - vos produits.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Deals\"><\/span><b>Types d'accords<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vous avez soigneusement \u00e9tudi\u00e9 vos rapports et vous \u00eates pr\u00eat \u00e0 offrir une r\u00e9duction. Quels types d'offres devriez-vous proposer ? Il existe un certain nombre de types d'offres, et une fois que vous les aurez lus ci-dessous, vous vous rendrez compte que vous les avez vus partout, en ligne et hors ligne.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>R\u00e9duire d'un certain pourcentage. <\/b>Ils sont populaires parce que vous pouvez accorder une petite remise en guise de r\u00e9compense (5 \u00e0 10 %) ou un pourcentage \u00e9lev\u00e9 pour attirer de nouveaux clients potentiels (30 % de r\u00e9duction sur les nouvelles adh\u00e9sions !). Les pourcentages permettent \u00e9galement de se d\u00e9barrasser des stocks, ce qui est bon pour les produits physiques (pensez aux rayons de d\u00e9stockage), mais ils fonctionnent aussi pour les webinaires et les <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cours en ligne<\/a> qui ne sont plus des \"nouvelles de derni\u00e8re heure\".<span class=\"Apple-converted-space\">\u00a0<\/span><\/li><li><b>Faire tomber un certain nombre de daims.<\/b> Vingt-cinq dollars de r\u00e9duction sur une adh\u00e9sion ? C'est une bonne affaire ! Les remises d'une valeur d'un dollar peuvent \u00e9galement \u00eatre utilis\u00e9es comme un cr\u00e9dit : \"Voici vingt-cinq dollars pour votre abonnement am\u00e9lior\u00e9 !\" Cela incite les clients \u00e0 acheter, surtout si vous fixez une date limite ou si vous exigez un achat minimum pour que la r\u00e9duction puisse \u00eatre appliqu\u00e9e au solde.<\/li><li><b>Des cadeaux \u00e0 gagner !<\/b> C'est une excellente r\u00e9compense pour tous les types de clients. Si vous craignez de perdre des produits de valeur, pensez \u00e0 offrir un produit qui ne se vend pas aussi bien ou qui ne se vend plus aussi rapidement. Vous pouvez \u00e9galement offrir la livraison gratuite si vous avez des produits physiques. Pas de produits physiques ? Pas de probl\u00e8me. Pourquoi ne pas offrir une heure d'acc\u00e8s gratuit \u00e0 des forums de discussion dont l'acc\u00e8s est limit\u00e9 aux membres ?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discount_Campaign_Ideas\"><\/span><b>Id\u00e9es de campagne de rabais<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintenant que vous savez quels types d'offres vous pouvez proposer, voici quelques id\u00e9es sur le moment o\u00f9 vous pouvez les proposer.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Le temps est un facteur essentiel.<\/b> Nous avons mentionn\u00e9 plus haut que l'ajout d'une date d'expiration \u00e0 vos offres encourage les clients \u00e0 en profiter d\u00e8s maintenant plut\u00f4t que d'attendre. Les dates d'expiration fonctionnent tr\u00e8s bien pendant les vacances, et pas seulement pendant les \"vacances\". Essayez d'envoyer un coupon \u00e0 th\u00e8me pour Halloween : \"Profitez de cette offre avant qu'elle ne soit morte et enterr\u00e9e !\".<\/li><li><b>C\u00e9l\u00e9bration des nouveaux produits !<\/b> Vous \u00eates pr\u00eat \u00e0 lancer un nouveau service ou un nouveau produit ? Profitez de l'attention de vos clients pour leur offrir une r\u00e9duction sur le nouveau produit. En outre, vous pouvez demander \u00e0 vos clients existants de partager les informations relatives \u00e0 votre nouveau produit et leur offrir un bon de r\u00e9duction s'ils passent le mot sur leurs blogs et leurs sites de m\u00e9dias sociaux. Marketing <em>et<\/em> ventes !<\/li><li><b>Merci de nous avoir fait partager votre exp\u00e9rience ! <\/b>En ce qui concerne les m\u00e9dias sociaux, un excellent moyen de faire passer le message est de demander aux clients actuels de partager votre entreprise avec leurs amis. Mais pour qu'ils n'aient pas l'impression de faire quelque chose pour rien, offrez-leur un coupon de partage sur les m\u00e9dias sociaux : \"Partagez cet article et recevez cinq dollars de r\u00e9duction sur votre prochain cours en ligne ! Pour plus d'efficacit\u00e9, demandez-leur de le partager dans un certain d\u00e9lai pour b\u00e9n\u00e9ficier d'une r\u00e9duction suppl\u00e9mentaire.<\/li><li><b>Appr\u00e9ciation des abonn\u00e9s \u00e0 la lettre d'information.<\/b> De m\u00eame, r\u00e9compenser les abonn\u00e9s \u00e0 la lettre d'information est un excellent moyen de les remercier de l'int\u00e9r\u00eat qu'ils portent \u00e0 votre entreprise et de leur rappeler certains des services que vous proposez et qu'ils n'ont peut-\u00eatre pas encore choisis.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li><li><b>Merci d'avoir particip\u00e9 \u00e0 ce webinaire.<\/b> Vos clients aiment se sentir appr\u00e9ci\u00e9s et veulent que vous sachiez qu'ils ont investi du temps et\/ou de l'argent dans votre entreprise. Pourquoi ne pas leur offrir une r\u00e9duction sur leur abonnement du mois suivant pour avoir particip\u00e9 \u00e0 un s\u00e9minaire en ligne que vous avez organis\u00e9 ? Ou peut-\u00eatre avez-vous offert un webinaire gratuit aux nouveaux clients potentiels - incitez-les \u00e0 s'inscrire sur votre site \u00e0 un prix r\u00e9duit d\u00e8s la fin du webinaire.<\/li><li><b>Ne dites pas au revoir !<\/b> Avez-vous d\u00e9j\u00e0 eu un client qui souhaitait annuler son abonnement ? Bien s\u00fbr que oui. Avez-vous essay\u00e9 de le retenir en lui offrant une forte r\u00e9duction ? <span class=\"Apple-converted-space\">\u00a0<\/span><\/li><\/ul>\n\n\n\n<p>Il ne s'agit l\u00e0 que de quelques exemples d'offres, de remises, d'offres et de coupons que vous pouvez proposer \u00e0 vos prospects et \u00e0 vos clients afin de g\u00e9n\u00e9rer davantage d'activit\u00e9s et d'adh\u00e9sions \u00e0 votre site. Et parce que la p\u00e9riode la plus glorieuse de l'ann\u00e9e est \u00e0 nos portes (<i>n'est-ce pas ?<\/i>), c'est l'occasion r\u00eav\u00e9e de lancer une campagne de r\u00e9duction. Les achats de No\u00ebl sont le moment id\u00e9al pour essayer un coupon \u00e0 expiration ou \u00e0 th\u00e8me, et, puisque vous avez l'habitude de faire des achats de No\u00ebl, c'est le moment id\u00e9al pour essayer une campagne de r\u00e9duction. <i>sont<\/i> En fonction du cyber, assurez-vous d'en sortir un pour le Cyber Monday !<\/p>\n\n\n\n<p>Maintenant que vous disposez d'une solide base de connaissances sur les offres et les r\u00e9ductions, vous allez vouloir savoir comment les mettre en place dans MemberPress. Bonne nouvelle ! Nous vous facilitons grandement la t\u00e2che en vous permettant d'offrir des codes de r\u00e9duction, comme le montre notre coll\u00e8gue blogueur MemberPress, Joe Fylan dans <a href=\"https:\/\/memberpress.com\/fr\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">cet article<\/a>. Joe partage \u00e9galement quelques id\u00e9es astucieuses sur les types de codes \u00e0 utiliser, les raisons pour lesquelles vous souhaitez les utiliser et le meilleur moment pour les proposer.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p><i>Quels sont les coupons qui ont le mieux fonctionn\u00e9 pour votre site ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>The most wonderful time of the year is just around the corner, and that means shopping is at its high for the year. It\u2019s also means the perfect time to recruit new customers and reward your most loyal clients. 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C'est aussi le moment id\u00e9al pour recruter de nouveaux clients et r\u00e9compenser vos clients les plus fid\u00e8les. 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It's also means the perfect time to recruit new customers and reward your most loyal clients. <\/p>","content":[{"type":"text","data":"The most wonderful time of the year is just around the corner, and that means shopping is at its high for the year. It's also means the perfect time to recruit new customers and reward your most loyal clients. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But before you start slashing prices left and right, be sure to take stock of your membership site as a whole. You want to make sure your coupon, discount, offer, or special deal is actually worth it as far as your business goes.<\/p>","content":[{"type":"text","data":"But before you start slashing prices left and right, be sure to take stock of your membership site as a whole. You want to make sure your coupon, discount, offer, or special deal is actually worth it as far as your business goes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Take Stock!<\/b><\/h2>","content":"Faites le point !","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Checking your analytics to see if offering discounts is healthy for your business at this time is crucial. Lowering your prices decreases your profit margins and overall profitability. So is it worth the risk? The last thing you want to do is sink your own ship! Coupons, discounts, and deals work best and are most profitable for sales on something that doesn\u2019t perform quite as well as your other products. Possibly the best advice is to start small and measure results. Ultimately, though, the reason you offer these deals is to entice customers to buy\u2014or to continue to buy\u2014your products.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"Checking your analytics to see if offering discounts is healthy for your business at this time is crucial. Lowering your prices decreases your profit margins and overall profitability. So is it worth the risk? The last thing you want to do is sink your own ship! Coupons, discounts, and deals work best and are most profitable for sales on something that doesn\u2019t perform quite as well as your other products. Possibly the best advice is to start small and measure results. Ultimately, though, the reason you offer these deals is to entice customers to buy\u2014or to continue to buy\u2014your products.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Types of Deals<\/b><\/h2>","content":"Types d'accords","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>You\u2019ve carefully studied your reports and are ready to offer a discount. What types should you give? There are a number of different kinds of deals, and once you read through them below, you\u2019ll realize you\u2019ve seen them everywhere, on- and offline.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"You\u2019ve carefully studied your reports and are ready to offer a discount. What types should you give? There are a number of different kinds of deals, and once you read through them below, you\u2019ll realize you\u2019ve seen them everywhere, on- and offline.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><b>Take a certain percentage off. <\/b>These are popular because you can give a small discount as a reward (5 percent to 10 percent) or a large percentage to capture new leads (30 percent off new memberships!). Percentages are also good for getting rid of stock, which is good for physical product (think clearance racks), but they also work for webinars and <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-courses<\/a> that aren\u2019t \u201cbreaking news\u201d any longer.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Knock off a certain number of bucks.<\/b> Twenty-five dollars off a membership? Sounds like a sweet deal! Dollar-value discounts can also be used as credit: \u201cHere\u2019s twenty-five dollars toward your upgraded membership!\u201d This entices customers to buy\u2014especially when you include a deadline or require a minimum purchase for them to be able to apply the discount to the balance.<\/li><li><b>Freebies for the win!<\/b> These are a great reward for any type customer. If you\u2019re worried about losing valuable products, think of offering something that isn\u2019t as high-selling or isn\u2019t moving as quickly any longer. You could also offer free shipping if you have physical products. No physical products? No worries. How about offering an hour of free access to restricted-by-membership-level community boards?<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><b>R\u00e9duire d'un certain pourcentage. <\/b>Ils sont populaires parce que vous pouvez accorder une petite remise en guise de r\u00e9compense (5 \u00e0 10 %) ou un pourcentage \u00e9lev\u00e9 pour attirer de nouveaux clients potentiels (30 % de r\u00e9duction sur les nouvelles adh\u00e9sions !). Les pourcentages permettent \u00e9galement de se d\u00e9barrasser des stocks, ce qui est bon pour les produits physiques (pensez aux rayons de d\u00e9stockage), mais ils fonctionnent aussi pour les webinaires et les <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cours en ligne<\/a> qui ne sont plus des \"nouvelles de derni\u00e8re heure\".<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Faire tomber un certain nombre de daims.<\/b> Vingt-cinq dollars de r\u00e9duction sur une adh\u00e9sion ? C'est une bonne affaire ! Les remises d'une valeur d'un dollar peuvent \u00e9galement \u00eatre utilis\u00e9es comme un cr\u00e9dit : \"Voici vingt-cinq dollars pour votre abonnement am\u00e9lior\u00e9 !\" Cela incite les clients \u00e0 acheter, surtout si vous fixez une date limite ou si vous exigez un achat minimum pour que la r\u00e9duction puisse \u00eatre appliqu\u00e9e au solde.<\/li><li><b>Des cadeaux \u00e0 gagner !<\/b> C'est une excellente r\u00e9compense pour tous les types de clients. Si vous craignez de perdre des produits de valeur, pensez \u00e0 offrir un produit qui ne se vend pas aussi bien ou qui ne se vend plus aussi rapidement. Vous pouvez \u00e9galement offrir la livraison gratuite si vous avez des produits physiques. Pas de produits physiques ? Pas de probl\u00e8me. Pourquoi ne pas offrir une heure d'acc\u00e8s gratuit \u00e0 des forums de discussion dont l'acc\u00e8s est limit\u00e9 aux membres ?<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Discount Campaign Ideas<\/b><\/h2>","content":"Id\u00e9es de campagne de rabais","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that you know what types of deals you can offer, here are a few ideas on when you can offer them.<\/p>","content":[{"type":"text","data":"Now that you know what types of deals you can offer, here are a few ideas on when you can offer them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><b>Time is of the essence.<\/b> We mentioned above that putting an expiration date on your deals encourages customers to take advantage of them now rather than waiting. Expiration dates work great during holidays\u2014not just the \u201cholidays.\u201d Try sending out a themed coupon for Halloween: \u201cJump on this deal before it\u2019s dead and buried!\u201d<\/li><li><b>New product celebrations!<\/b> Ready to launch an exciting new service or product? Take advantage of having your customers\u2019 attention and offer them a discount on the new product. Additionally, you could ask existing customers to share your new-product news and offer them a coupon for simply spreading the word on their blogs and social media sites. Marketing <em>and<\/em> sales!<\/li><li><b>Thanks for sharing! <\/b>Speaking of social media, a great way to get the word out is by asking current clientele to share your business with their followers. But so they don\u2019t feel like they\u2019re doing something for nothing, offer them a social-media-sharing coupon: \u201cShare this post and receive five dollars off your next e-course!\u201d For even more oomph, ask them to share it within a certain timeframe for an extra amount off.<\/li><li><b>Newsletter-subscriber appreciation.<\/b> Similarly, rewarding newsletter subscribers is a great way to not only thank them for their continued interest in your business, it gives you a chance to remind them about some of the services you offer that they may not have taken you up on yet.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Thanks for attending the webinar.<\/b> Your customers love to feel appreciated and want you to know they\u2019ve invested time and\/or money in your business. Why not give them a few bucks off their next month\u2019s membership for attending a webinar you put on? Or maybe you offered a free webinar to new leads\u2014give them an incentive to join your site at a discounted price directly after the webinar ends.<\/li><li><b>Please don\u2019t say goodbye!<\/b> Have you ever had a customer who wants to cancel their membership subscription? Of course you have. Have you tried to retain them by offering them a deep discount? <span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><b>Le temps est un facteur essentiel.<\/b> Nous avons mentionn\u00e9 plus haut que l'ajout d'une date d'expiration \u00e0 vos offres encourage les clients \u00e0 en profiter d\u00e8s maintenant plut\u00f4t que d'attendre. Les dates d'expiration fonctionnent tr\u00e8s bien pendant les vacances, et pas seulement pendant les \"vacances\". Essayez d'envoyer un coupon \u00e0 th\u00e8me pour Halloween : \"Profitez de cette offre avant qu'elle ne soit morte et enterr\u00e9e !\".<\/li><li><b>C\u00e9l\u00e9bration des nouveaux produits !<\/b> Vous \u00eates pr\u00eat \u00e0 lancer un nouveau service ou un nouveau produit ? Profitez de l'attention de vos clients pour leur offrir une r\u00e9duction sur le nouveau produit. En outre, vous pouvez demander \u00e0 vos clients existants de partager les informations relatives \u00e0 votre nouveau produit et leur offrir un bon de r\u00e9duction s'ils passent le mot sur leurs blogs et leurs sites de m\u00e9dias sociaux. Marketing <em>et<\/em> ventes !<\/li><li><b>Merci de nous avoir fait partager votre exp\u00e9rience ! <\/b>En ce qui concerne les m\u00e9dias sociaux, un excellent moyen de faire passer le message est de demander aux clients actuels de partager votre entreprise avec leurs amis. Mais pour qu'ils n'aient pas l'impression de faire quelque chose pour rien, offrez-leur un coupon de partage sur les m\u00e9dias sociaux : \"Partagez cet article et recevez cinq dollars de r\u00e9duction sur votre prochain cours en ligne ! Pour plus d'efficacit\u00e9, demandez-leur de le partager dans un certain d\u00e9lai pour b\u00e9n\u00e9ficier d'une r\u00e9duction suppl\u00e9mentaire.<\/li><li><b>Appr\u00e9ciation des abonn\u00e9s \u00e0 la lettre d'information.<\/b> De m\u00eame, r\u00e9compenser les abonn\u00e9s \u00e0 la lettre d'information est un excellent moyen de les remercier de l'int\u00e9r\u00eat qu'ils portent \u00e0 votre entreprise et de leur rappeler certains des services que vous proposez et qu'ils n'ont peut-\u00eatre pas encore choisis.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Merci d'avoir particip\u00e9 \u00e0 ce webinaire.<\/b> Vos clients aiment se sentir appr\u00e9ci\u00e9s et veulent que vous sachiez qu'ils ont investi du temps et\/ou de l'argent dans votre entreprise. Pourquoi ne pas leur offrir une r\u00e9duction sur leur abonnement du mois suivant pour avoir particip\u00e9 \u00e0 un s\u00e9minaire en ligne que vous avez organis\u00e9 ? Ou peut-\u00eatre avez-vous offert un webinaire gratuit aux nouveaux clients potentiels - incitez-les \u00e0 s'inscrire sur votre site \u00e0 un prix r\u00e9duit d\u00e8s la fin du webinaire.<\/li><li><b>Ne dites pas au revoir !<\/b> Avez-vous d\u00e9j\u00e0 eu un client qui souhaitait annuler son abonnement ? Bien s\u00fbr que oui. Avez-vous essay\u00e9 de le retenir en lui offrant une forte r\u00e9duction ? <span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These are just a few ideas of the deals, discounts, offers, and coupons you can offer leads and customers and generate more business and memberships for your site. And because that most glorious time of year is upon us (<i>right?<\/i>), now is a great opportunity to try a discount campaign. Holiday shopping is the perfect time to try a time-expiring or themed coupon, and, since you <i>are<\/i> cyber-based, be sure you get one out for Cyber Monday!<\/p>","content":[{"type":"text","data":"These are just a few ideas of the deals, discounts, offers, and coupons you can offer leads and customers and generate more business and memberships for your site. And because that most glorious time of year is upon us (<i>right?<\/i>), now is a great opportunity to try a discount campaign. Holiday shopping is the perfect time to try a time-expiring or themed coupon, and, since you <i>are<\/i> cyber-based, be sure you get one out for Cyber Monday!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Now that you have a solid knowledge base about deals and discounts, you\u2019re going to want to know how to set them up in MemberPress. Great news! We make it super easy for you to offer coupon codes, as shown by fellow MemberPress blogger, Joe Fylan in <a href=\"https:\/\/memberpress.com\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">this article<\/a>. Joe also shares a few nifty ideas about what types of codes to use, why you\u2019d want to use them, and the best time to offer them.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"Now that you have a solid knowledge base about deals and discounts, you\u2019re going to want to know how to set them up in MemberPress. Great news! We make it super easy for you to offer coupon codes, as shown by fellow MemberPress blogger, Joe Fylan in <a href=\"https:\/\/memberpress.com\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">this article<\/a>. Joe also shares a few nifty ideas about what types of codes to use, why you\u2019d want to use them, and the best time to offer them.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><i>What coupons have worked best for your site? Please let us know in the comments below!<\/i><\/p>","content":[{"type":"text","data":"<i>What coupons have worked best for your site? Please let us know in the comments below!<\/i>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=17138"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/17150"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=17138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=17138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=17138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}