{"id":17145,"date":"2018-11-26T14:39:27","date_gmt":"2018-11-26T21:39:27","guid":{"rendered":"https:\/\/memberpress.com\/?p=17145"},"modified":"2023-09-26T10:51:11","modified_gmt":"2023-09-26T14:51:11","slug":"why-you-should-be-segmenting-your-email-lists-and-how-to-get-started","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/","title":{"rendered":"Comment segmenter les listes d'adresses \u00e9lectroniques (et pourquoi il faut le faire)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le marketing par e-mail peut constituer un excellent moyen d'interagir avec de nouveaux prospects, ainsi qu'avec ceux qui ont d\u00e9j\u00e0 achet\u00e9 des produits aupr\u00e8s de votre entreprise. Cependant, si vous avez un <a href=\"https:\/\/www.mailjet.com\/support\/what-is-a-good-unsubscribe-rate,77.htm\" target=\"_blank\" rel=\"noopener\">taux de d\u00e9sinscription \u00e9lev\u00e9<\/a>Si vous n'\u00eates pas en mesure de le faire, c'est peut-\u00eatre le signe que vous irritez vos followers avec des messages trop nombreux ou non pertinents.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a99ccf754a4e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a99ccf754a4e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#An_Introduction_to_Email_List_Segmentation\" >Introduction \u00e0 la segmentation des listes d'adresses \u00e9lectroniques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#How_to_Get_Started_with_Email_List_Segmentation\" >Comment d\u00e9marrer la segmentation des listes d'adresses \u00e9lectroniques ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#Tips_for_Segmenting_Your_Email_List_Effectively\" >Conseils pour segmenter efficacement votre liste d'adresses \u00e9lectroniques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">One way to deal with this problem is by using \u2018segmentation\u2019, a way to sort and filter your email lists. You can use segmentation to make sure your messages are going to the most relevant members of your audience. Your email list can be divided up based on demographic, level of interest in your business, or any other metric you\u2019d like to use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll discuss the importance of email segmentation and offer some advice for getting started. Let\u2019s jump right in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Email_List_Segmentation\"><\/span>Introduction \u00e0 la segmentation des listes d'adresses \u00e9lectroniques<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous g\u00e9rez un site d'adh\u00e9sion, <a href=\"https:\/\/memberpress.com\/fr\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">marketing par courrier \u00e9lectronique<\/a>\u00a0can be invaluable for growing your business. In particular, it\u2019s one of the only universal digital marketing platforms. Social media use is splintered across many different channels, but almost everyone has an email address.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, le marketing par courriel est en moyenne plus efficace que le marketing par les m\u00e9dias sociaux. Dans l'ensemble, les courriels ont une efficacit\u00e9 moyenne de <a href=\"https:\/\/agencyanalytics.com\/blog\/social-media-vs-email-marketing\" target=\"_blank\" rel=\"noopener\">Taux de clics (CTR)<\/a> de 3,57%. Les publicit\u00e9s sur Facebook, par exemple, sont beaucoup moins performantes, avec un CTR moyen de 0,07%. Le CTR plus \u00e9lev\u00e9 signifie que le marketing par courriel peut offrir une bien meilleure qualit\u00e9 de service.\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/r\/returnoninvestment.asp\" target=\"_blank\" rel=\"noopener\">Retour sur investissement (ROI)<\/a> que la promotion des m\u00e9dias sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, vous pouvez rendre vos campagnes encore plus efficaces en utilisant la segmentation des listes d'adresses \u00e9lectroniques. La segmentation consiste \u00e0 diviser votre public en diff\u00e9rents groupes, sur la base de donn\u00e9es d\u00e9mographiques, d'activit\u00e9s ou de toute autre mesure que vous souhaitez utiliser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vous pouvez vouloir segmenter votre <a href=\"https:\/\/www.tableau.com\/learn\/articles\/marketing-qualified-lead\" target=\"_blank\" rel=\"noopener\">Leads qualifi\u00e9s pour le marketing (MQL)<\/a> en une seule liste. Il s'agit de personnes qui ont manifest\u00e9 un int\u00e9r\u00eat pour votre entreprise, par exemple en s'inscrivant volontairement \u00e0 votre liste d'adresses \u00e9lectroniques ou en visitant votre site web. Cela vous permet de cibler vos MQL avec des promotions sp\u00e9ciales, telles que des codes de r\u00e9duction ou des essais gratuits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'utilisation de la segmentation de cette mani\u00e8re peut \u00eatre une excellente m\u00e9thode pour am\u00e9liorer vos efforts de marketing par courrier \u00e9lectronique. Par exemple, la segmentation peut \u00eatre une excellente m\u00e9thode pour am\u00e9liorer vos efforts de marketing par courrier \u00e9lectronique, <a href=\"https:\/\/mailchimp.com\/resources\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"noopener\">recherche par MailChimp<\/a> montre que les courriels segment\u00e9s ont un taux d'ouverture 14% plus \u00e9lev\u00e9 que les courriels non segment\u00e9s, ainsi qu'un CTR 100% plus \u00e9lev\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s more, segmentation can also be a way to <a href=\"https:\/\/optinmonster.com\/10-proven-ways-to-reduce-email-unsubscribe-rates\/\" target=\"_blank\" rel=\"noopener\">r\u00e9duire votre taux de d\u00e9sabonnement<\/a>. Par exemple, vous pouvez segmenter votre liste en membres et non-membres. Vous \u00e9viterez ainsi d'envoyer aux membres des messages promotionnels g\u00e9n\u00e9raux qui risquent de les ennuyer. Les courriels non pertinents sont l'un des <a href=\"https:\/\/blogs.constantcontact.com\/stop-customers-unsubscribing\/\" target=\"_blank\" rel=\"noopener\">Principales raisons<\/a>\u00a0Les gens se d\u00e9sabonnent des listes de diffusion, et la segmentation de votre liste vous permet de maintenir la pertinence de votre marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_Email_List_Segmentation\"><\/span>Comment d\u00e9marrer la segmentation des listes d'adresses \u00e9lectroniques ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, presque tous les <a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-email-marketing-services\/\" target=\"_blank\" rel=\"noopener\">solutions de marketing par courrier \u00e9lectronique<\/a> enable you to segment your lists. In addition, most of them implement segmentation in a similar way.\u00a0In the popular <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a> service, for example, you can segment your list either manually by importing a separate spreadsheet, or automatically by using \u2018merge fields\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/help.salesforce.com\/articleView?id=valid_merge_fields.htm&type=5\" target=\"_blank\" rel=\"noopener\">Fusionner les champs<\/a> sont des espaces r\u00e9serv\u00e9s qui int\u00e8grent des informations sp\u00e9cifiques dans vos messages \u00e9lectroniques. Vous les avez peut-\u00eatre utilis\u00e9s dans le pass\u00e9 pour personnaliser vos messages, par exemple en utilisant une balise telle que <em>*|FNAME|*<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"768\" height=\"229\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM.png\" alt=\"Exemple de champ de fusion.\" class=\"wp-image-17146\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-300x89.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-570x170.png 570w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-700x209.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-156x47.png 156w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This will import each member\u2019s first name into the email they receive, without requiring you to personalize your messages manually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you create your email list\u2019s sign-up form, you should think carefully about what information you want to collect besides email addresses. Every piece of data you gather becomes a potential merge field, which you can use to segment and personalize your lists:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1251\" height=\"616\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers.png\" alt=\"Segmentation des abonn\u00e9s dans MailChimp.\" class=\"wp-image-17193\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers.png 1251w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1024x504.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-768x378.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-345x170.png 345w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-840x414.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1216x599.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-700x345.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1080x532.png 1080w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">To do that, you\u2019ll need to consider what information makes sense for your site to have. For example, if you run a job board site, collecting a \u201cjob type\u201d at signup means that you can segment subscribers by profession. You could then target members with messages about news and jobs in their industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques-unes des m\u00e9thodes les plus utiles pour segmenter vos listes d'adresses \u00e9lectroniques :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Localisation.<\/strong>\u00a0You can use data such as zip codes to filter your list by subscribers\u2019 locations. This is especially useful for membership sites that have a geographic element, such as an online component of a school that also offers in-person classes.<\/li>\n\n\n\n<li><strong>Date d'inscription.<\/strong> Ces informations peuvent \u00eatre utilis\u00e9es pour offrir de nouvelles opportunit\u00e9s destin\u00e9es \u00e0 impliquer les clients r\u00e9cents, ou pour r\u00e9compenser vos abonn\u00e9s les plus anciens avec des offres sp\u00e9ciales.<\/li>\n\n\n\n<li><strong>Activit\u00e9 de courrier \u00e9lectronique.<\/strong>\u00a0It\u2019s also possible to segment your list based on customers that already have a high CTR or open rate. This is an easy way to see who your most loyal fans are. You may want to offer this group surveys, new opportunities, or discount codes.<\/li>\n\n\n\n<li><b>Int\u00e9r\u00eats.<\/b> Enfin, vous pouvez demander aux personnes qui s'inscrivent de choisir les types d'e-mails qu'elles souhaitent recevoir. Ainsi, les membres peuvent s\u00e9lectionner eux-m\u00eames les informations qui les int\u00e9ressent. En prime, vous pouvez ajouter un champ \u00e0 votre page de renvoi de d\u00e9sabonnement qui demande aux clients si, au lieu de se d\u00e9sabonner, ils souhaitent g\u00e9rer les lettres d'information auxquelles ils se sont inscrits.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Il se peut que vous souhaitiez importer manuellement des informations distinctes afin de segmenter davantage votre liste. Par exemple, si vous avez un <a href=\"https:\/\/memberpress.com\/fr\/?p=34873\">liste de clients de votre site Internet<\/a> vous pouvez t\u00e9l\u00e9charger ces courriels dans un fichier unique et le transf\u00e9rer dans un nouveau segment de liste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement <a href=\"https:\/\/docs.memberpress.com\/category\/27-email-marketing-addons\" target=\"_blank\" rel=\"noopener\">int\u00e9grer MemberPress<\/a> avec de nombreuses plateformes de marketing par courriel, y compris <a href=\"https:\/\/memberpress.com\/fr\/docs\/mailchimp\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a>,\u00a0<a href=\"https:\/\/memberpress.com\/fr\/docs\/aweber\/\" target=\"_blank\" rel=\"noopener\">AWeber<\/a>et <a href=\"https:\/\/memberpress.com\/fr\/docs\/constant-contact\/\" target=\"_blank\" rel=\"noopener\">Constant Contact<\/a>. This enables you to import a list of your site\u2019s members, so you can create a segment specifically for them. Some platforms even offer additional options \u2013 in MailChimp, for instance, you can use tags to segment your list further by membership level.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Segmenting_Your_Email_List_Effectively\"><\/span>Conseils pour segmenter efficacement votre liste d'adresses \u00e9lectroniques<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avant de conclure, passons en revue quelques-unes des meilleures fa\u00e7ons d'utiliser vos listes segment\u00e9es au profit de votre site d'affiliation. Vous pouvez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>R\u00e9compensez vos clients les plus fid\u00e8les.<\/strong> Il s'agit notamment d'offrir des codes de r\u00e9duction ou d'autres avantages aux clients dont le CTR est le plus \u00e9lev\u00e9.<\/li>\n\n\n\n<li><strong>Cr\u00e9er un <a href=\"https:\/\/memberpress.com\/fr\/how-to-encourage-members-to-renew-their-membership\/\" target=\"_blank\" rel=\"noopener\">campagne de goutte-\u00e0-goutte<\/a>.<\/strong> A targeted drip campaign helps you\u00a0encourage your current members to renew before their membership expires.<\/li>\n\n\n\n<li><strong>Filtrez les courriels non pertinents.<\/strong>\u00a0As we mentioned earlier, it\u2019s smart to make sure any email you send with a specific message is targeted to people who would find it relevant. For example, you\u2019d only want to advertise an event to those who live close by enough to attend it. You can then target your general list with content that has a broader focus.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"OhZtG2o6XCmnaFe0RWuQEA8Ld\"><div class=\"responsive-video\"><iframe title=\"Marketing par courriel avec MemberPress + MailChimp (Partie 1) : Configuration et balise de fusion globale\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tQ-kguUczbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER &gt;&gt;&gt; MARKETING PAR E-MAIL AVEC MEMBERPRESS ET MAILCHIMP (S\u00c9RIE DE 3 VID\u00c9OS)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The more precise you can be with your email segmentation and targeting, the better. This ensures that you\u2019ll get the best results from your efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La segmentation des courriels est un excellent moyen de cibler des publics sp\u00e9cifiques, afin d'am\u00e9liorer votre marketing par courriel. <a href=\"https:\/\/www.getresponse.com\/blog\/segmenting-your-list\" target=\"_blank\" rel=\"noopener\">taux d'engagement<\/a>. It enables you to tailor emails to different types of subscribers, making it more likely that they\u2019ll hear and respond to your messaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, you can implement segmentation with nearly any popular email marketing tool. Some of the ways you can segment your messages include targeting subscribers based on their location, email activity, or sign-up date. You can also import your members\u2019 emails addresses using a <a href=\"https:\/\/docs.memberpress.com\/category\/27-email-marketing-addons\" target=\"_blank\" rel=\"noopener\">MemberPress add-on<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez des questions sur la segmentation des e-mails ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Email marketing can be an excellent way to engage with new leads, as well as those who have purchased products from your business in the past. However, if you have a high unsubscribe rate, that may be a sign that you\u2019re irritating your followers with too many or irrelevant messages. 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Dans cet article, nous vous proposons quelques conseils pour vous aider \u00e0 d\u00e9marrer !","keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-08-20 20:17:28","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:18:23","updated":"2026-08-20 20:17:28","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/emails\/\" title=\"Emails\">Emails<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Segment Email Lists (And Why You Should)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Marketing","link":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/"},{"label":"Emails","link":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/emails\/"},{"label":"How to Segment Email Lists (And Why You Should)","link":"https:\/\/memberpress.com\/fr\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"2","author_avatar_url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1788448892","primary_category_label":"Emails","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=17145"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/17196"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=17145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=17145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=17145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}