{"id":17145,"date":"2018-11-26T14:39:27","date_gmt":"2018-11-26T21:39:27","guid":{"rendered":"https:\/\/memberpress.com\/?p=17145"},"modified":"2023-09-26T10:51:11","modified_gmt":"2023-09-26T14:51:11","slug":"why-you-should-be-segmenting-your-email-lists-and-how-to-get-started","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/","title":{"rendered":"Comment segmenter les listes d'adresses \u00e9lectroniques (et pourquoi il faut le faire)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le marketing par e-mail peut constituer un excellent moyen d'interagir avec de nouveaux prospects, ainsi qu'avec ceux qui ont d\u00e9j\u00e0 achet\u00e9 des produits aupr\u00e8s de votre entreprise. Cependant, si vous avez un <a href=\"https:\/\/www.mailjet.com\/support\/what-is-a-good-unsubscribe-rate,77.htm\" target=\"_blank\" rel=\"noopener\">taux de d\u00e9sinscription \u00e9lev\u00e9<\/a>Si vous n'\u00eates pas en mesure de le faire, c'est peut-\u00eatre le signe que vous irritez vos followers avec des messages trop nombreux ou non pertinents.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab58c1f94622\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab58c1f94622\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#An_Introduction_to_Email_List_Segmentation\" >Introduction \u00e0 la segmentation des listes d'adresses \u00e9lectroniques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#How_to_Get_Started_with_Email_List_Segmentation\" >Comment d\u00e9marrer la segmentation des listes d'adresses \u00e9lectroniques ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#Tips_for_Segmenting_Your_Email_List_Effectively\" >Conseils pour segmenter efficacement votre liste d'adresses \u00e9lectroniques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Une fa\u00e7on de r\u00e9soudre ce probl\u00e8me consiste \u00e0 recourir \u00e0 la \u2018 segmentation \u2019, une m\u00e9thode permettant de trier et de filtrer vos listes d'adresses e-mail. Vous pouvez utiliser la segmentation pour vous assurer que vos messages parviennent aux membres les plus pertinents de votre audience. Votre liste de diffusion peut \u00eatre segment\u00e9e en fonction de crit\u00e8res d\u00e9mographiques, du niveau d'int\u00e9r\u00eat pour votre entreprise ou de tout autre crit\u00e8re de votre choix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous aborderons l'importance de la segmentation des e-mails et vous donnerons quelques conseils pour vous lancer. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Email_List_Segmentation\"><\/span>Introduction \u00e0 la segmentation des listes d'adresses \u00e9lectroniques<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous g\u00e9rez un site d'adh\u00e9sion, <a href=\"https:\/\/memberpress.com\/fr\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">marketing par courrier \u00e9lectronique<\/a>&nbsp;peut s'av\u00e9rer inestimable pour d\u00e9velopper votre activit\u00e9. Il s'agit notamment de l'une des seules plateformes universelles de marketing num\u00e9rique. L'utilisation des r\u00e9seaux sociaux est dispers\u00e9e sur de nombreux canaux diff\u00e9rents, mais presque tout le monde poss\u00e8de une adresse e-mail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, le marketing par courriel est en moyenne plus efficace que le marketing par les m\u00e9dias sociaux. Dans l'ensemble, les courriels ont une efficacit\u00e9 moyenne de <a href=\"https:\/\/agencyanalytics.com\/blog\/social-media-vs-email-marketing\" target=\"_blank\" rel=\"noopener\">Taux de clics (CTR)<\/a> de 3,57%. Les publicit\u00e9s sur Facebook, par exemple, sont beaucoup moins performantes, avec un CTR moyen de 0,07%. Le CTR plus \u00e9lev\u00e9 signifie que le marketing par courriel peut offrir une bien meilleure qualit\u00e9 de service.&nbsp;<a href=\"https:\/\/www.investopedia.com\/terms\/r\/returnoninvestment.asp\" target=\"_blank\" rel=\"noopener\">Retour sur investissement (ROI)<\/a> que la promotion des m\u00e9dias sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, vous pouvez rendre vos campagnes encore plus efficaces en utilisant la segmentation des listes d'adresses \u00e9lectroniques. La segmentation consiste \u00e0 diviser votre public en diff\u00e9rents groupes, sur la base de donn\u00e9es d\u00e9mographiques, d'activit\u00e9s ou de toute autre mesure que vous souhaitez utiliser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vous pouvez vouloir segmenter votre <a href=\"https:\/\/www.tableau.com\/learn\/articles\/marketing-qualified-lead\" target=\"_blank\" rel=\"noopener\">Leads qualifi\u00e9s pour le marketing (MQL)<\/a> en une seule liste. Il s'agit de personnes qui ont manifest\u00e9 un int\u00e9r\u00eat pour votre entreprise, par exemple en s'inscrivant volontairement \u00e0 votre liste d'adresses \u00e9lectroniques ou en visitant votre site web. Cela vous permet de cibler vos MQL avec des promotions sp\u00e9ciales, telles que des codes de r\u00e9duction ou des essais gratuits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'utilisation de la segmentation de cette mani\u00e8re peut \u00eatre une excellente m\u00e9thode pour am\u00e9liorer vos efforts de marketing par courrier \u00e9lectronique. Par exemple, la segmentation peut \u00eatre une excellente m\u00e9thode pour am\u00e9liorer vos efforts de marketing par courrier \u00e9lectronique, <a href=\"https:\/\/mailchimp.com\/resources\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"noopener\">recherche par MailChimp<\/a> montre que les courriels segment\u00e9s ont un taux d'ouverture 14% plus \u00e9lev\u00e9 que les courriels non segment\u00e9s, ainsi qu'un CTR 100% plus \u00e9lev\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, la segmentation peut \u00e9galement constituer un moyen de <a href=\"https:\/\/optinmonster.com\/10-proven-ways-to-reduce-email-unsubscribe-rates\/\" target=\"_blank\" rel=\"noopener\">r\u00e9duire votre taux de d\u00e9sabonnement<\/a>. Par exemple, vous pouvez segmenter votre liste en membres et non-membres. Vous \u00e9viterez ainsi d'envoyer aux membres des messages promotionnels g\u00e9n\u00e9raux qui risquent de les ennuyer. Les courriels non pertinents sont l'un des <a href=\"https:\/\/blogs.constantcontact.com\/stop-customers-unsubscribing\/\" target=\"_blank\" rel=\"noopener\">Principales raisons<\/a>&nbsp;Les gens se d\u00e9sabonnent des listes de diffusion, et la segmentation de votre liste vous permet de maintenir la pertinence de votre marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_Email_List_Segmentation\"><\/span>Comment d\u00e9marrer la segmentation des listes d'adresses \u00e9lectroniques ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, presque tous les <a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-email-marketing-services\/\" target=\"_blank\" rel=\"noopener\">solutions de marketing par courrier \u00e9lectronique<\/a> vous permettent de segmenter vos listes. En outre, la plupart d'entre eux mettent en \u0153uvre la segmentation d'une mani\u00e8re similaire. Dans les populaires <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a> service, par exemple, vous pouvez segmenter votre liste soit manuellement, en important un fichier Excel s\u00e9par\u00e9, soit automatiquement, en utilisant les \u2018 champs de fusion \u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/help.salesforce.com\/articleView?id=valid_merge_fields.htm&amp;type=5\" target=\"_blank\" rel=\"noopener\">Fusionner les champs<\/a> sont des espaces r\u00e9serv\u00e9s qui int\u00e8grent des informations sp\u00e9cifiques dans vos messages \u00e9lectroniques. Vous les avez peut-\u00eatre utilis\u00e9s dans le pass\u00e9 pour personnaliser vos messages, par exemple en utilisant une balise telle que <em>*|FNAME|*<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"768\" height=\"229\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM.png\" alt=\"Exemple de champ de fusion.\" class=\"wp-image-17146\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-300x89.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-570x170.png 570w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-700x209.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-156x47.png 156w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Cela permettra d'ins\u00e9rer le pr\u00e9nom de chaque membre dans l'e-mail qu'il recevra, sans que vous ayez \u00e0 personnaliser vos messages manuellement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous cr\u00e9ez le formulaire d'inscription \u00e0 votre liste de diffusion, vous devez r\u00e9fl\u00e9chir soigneusement aux informations que vous souhaitez recueillir en plus des adresses e-mail. Chaque donn\u00e9e que vous collectez devient un champ de fusion potentiel, que vous pouvez utiliser pour segmenter et personnaliser vos listes :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1251\" height=\"616\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers.png\" alt=\"Segmentation des abonn\u00e9s dans MailChimp.\" class=\"wp-image-17193\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers.png 1251w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1024x504.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-768x378.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-345x170.png 345w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-840x414.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1216x599.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-700x345.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1080x532.png 1080w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Pour ce faire, vous devrez d\u00e9terminer quelles informations il est pertinent d\u2019int\u00e9grer \u00e0 votre site. Par exemple, si vous g\u00e9rez un site d\u2019offres d\u2019emploi, le fait de recueillir le \u201c type d\u2019emploi \u201d lors de l\u2019inscription vous permettra de segmenter vos abonn\u00e9s par profession. Vous pourrez alors envoyer \u00e0 ces membres des messages concernant l\u2019actualit\u00e9 et les offres d\u2019emploi dans leur secteur d\u2019activit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques-unes des m\u00e9thodes les plus utiles pour segmenter vos listes d'adresses \u00e9lectroniques :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Localisation.<\/strong>&nbsp;Vous pouvez utiliser des donn\u00e9es telles que les codes postaux pour filtrer votre liste en fonction de la localisation g\u00e9ographique de vos abonn\u00e9s. Cela s'av\u00e8re particuli\u00e8rement utile pour les sites d'adh\u00e9sion pr\u00e9sentant une dimension g\u00e9ographique, comme par exemple la branche en ligne d'une \u00e9cole proposant \u00e9galement des cours en pr\u00e9sentiel.<\/li>\n\n\n\n<li><strong>Date d'inscription.<\/strong> Ces informations peuvent \u00eatre utilis\u00e9es pour offrir de nouvelles opportunit\u00e9s destin\u00e9es \u00e0 impliquer les clients r\u00e9cents, ou pour r\u00e9compenser vos abonn\u00e9s les plus anciens avec des offres sp\u00e9ciales.<\/li>\n\n\n\n<li><strong>Activit\u00e9 de courrier \u00e9lectronique.<\/strong>&nbsp;Il est \u00e9galement possible de segmenter votre liste en fonction des clients qui affichent d\u00e9j\u00e0 un taux de clics (CTR) ou un taux d'ouverture \u00e9lev\u00e9. C'est un moyen simple d'identifier vos fans les plus fid\u00e8les. Vous pourriez proposer \u00e0 ce groupe des sondages, de nouvelles offres ou des codes de r\u00e9duction.<\/li>\n\n\n\n<li><b>Int\u00e9r\u00eats.<\/b> Enfin, vous pouvez demander aux personnes qui s'inscrivent de choisir les types d'e-mails qu'elles souhaitent recevoir. Ainsi, les membres peuvent s\u00e9lectionner eux-m\u00eames les informations qui les int\u00e9ressent. En prime, vous pouvez ajouter un champ \u00e0 votre page de renvoi de d\u00e9sabonnement qui demande aux clients si, au lieu de se d\u00e9sabonner, ils souhaitent g\u00e9rer les lettres d'information auxquelles ils se sont inscrits.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Il se peut que vous souhaitiez importer manuellement des informations distinctes afin de segmenter davantage votre liste. Par exemple, si vous avez un <a href=\"https:\/\/memberpress.com\/fr\/?p=34873\">liste de clients de votre site Internet<\/a> vous pouvez t\u00e9l\u00e9charger ces courriels dans un fichier unique et le transf\u00e9rer dans un nouveau segment de liste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement <a href=\"https:\/\/docs.memberpress.com\/category\/27-email-marketing-addons\" target=\"_blank\" rel=\"noopener\">int\u00e9grer MemberPress<\/a> avec de nombreuses plateformes de marketing par courriel, y compris <a href=\"https:\/\/memberpress.com\/fr\/docs\/mailchimp\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a>,&nbsp;<a href=\"https:\/\/memberpress.com\/fr\/docs\/aweber\/\" target=\"_blank\" rel=\"noopener\">AWeber<\/a>et <a href=\"https:\/\/memberpress.com\/fr\/docs\/constant-contact\/\" target=\"_blank\" rel=\"noopener\">Constant Contact<\/a>. Cela vous permet d'importer la liste des membres de votre site, afin de cr\u00e9er un segment qui leur est sp\u00e9cifiquement destin\u00e9. Certaines plateformes proposent m\u00eame des options suppl\u00e9mentaires : sur MailChimp, par exemple, vous pouvez utiliser des balises pour segmenter davantage votre liste en fonction du niveau d'adh\u00e9sion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Segmenting_Your_Email_List_Effectively\"><\/span>Conseils pour segmenter efficacement votre liste d'adresses \u00e9lectroniques<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avant de conclure, passons en revue quelques-unes des meilleures fa\u00e7ons d'utiliser vos listes segment\u00e9es au profit de votre site d'affiliation. Vous pouvez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>R\u00e9compensez vos clients les plus fid\u00e8les.<\/strong> Il s'agit notamment d'offrir des codes de r\u00e9duction ou d'autres avantages aux clients dont le CTR est le plus \u00e9lev\u00e9.<\/li>\n\n\n\n<li><strong>Cr\u00e9er un <a href=\"https:\/\/memberpress.com\/fr\/how-to-encourage-members-to-renew-their-membership\/\" target=\"_blank\" rel=\"noopener\">campagne de goutte-\u00e0-goutte<\/a>.<\/strong> Une campagne cibl\u00e9e vous permet d'encourager vos membres actuels \u00e0 renouveler leur adh\u00e9sion avant qu'elle n'expire.<\/li>\n\n\n\n<li><strong>Filtrez les courriels non pertinents.<\/strong>&nbsp;Comme nous l'avons mentionn\u00e9 pr\u00e9c\u00e9demment, il est judicieux de veiller \u00e0 ce que tout e-mail contenant un message sp\u00e9cifique soit destin\u00e9 aux personnes pour lesquelles ce message est pertinent. Par exemple, vous ne devriez faire la promotion d'un \u00e9v\u00e9nement qu'aupr\u00e8s des personnes qui habitent suffisamment pr\u00e8s pour y assister. Vous pouvez ensuite proposer \u00e0 l'ensemble de votre liste de diffusion un contenu \u00e0 port\u00e9e plus large.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"4W1LEONsrTjgpVYnkMQDXitHoZyGx5\"><div class=\"responsive-video\"><iframe title=\"Marketing par courriel avec MemberPress + MailChimp (Partie 1) : Configuration et balise de fusion globale\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tQ-kguUczbE?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER &gt;&gt;&gt; MARKETING PAR COURRIEL AVEC MEMBERPRESS ET MAILCHIMP (S\u00c9RIE DE VID\u00c9OS EN 3 PARTIES)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Plus vous serez pr\u00e9cis dans la segmentation et le ciblage de vos e-mails, mieux ce sera. Vous aurez ainsi la garantie d'obtenir les meilleurs r\u00e9sultats possibles gr\u00e2ce \u00e0 vos efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La segmentation des courriels est un excellent moyen de cibler des publics sp\u00e9cifiques, afin d'am\u00e9liorer votre marketing par courriel. <a href=\"https:\/\/www.getresponse.com\/blog\/segmenting-your-list\" target=\"_blank\" rel=\"noopener\">taux d'engagement<\/a>. Cela vous permet d'adapter vos e-mails \u00e0 diff\u00e9rents types d'abonn\u00e9s, ce qui augmente les chances qu'ils prennent connaissance de votre message et y r\u00e9pondent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, vous pouvez mettre en place une segmentation avec pratiquement tous les outils de marketing par e-mail courants. Parmi les diff\u00e9rentes fa\u00e7ons de segmenter vos messages, vous pouvez notamment cibler vos abonn\u00e9s en fonction de leur localisation, de leur activit\u00e9 par e-mail ou de leur date d'inscription. Vous pouvez \u00e9galement importer les adresses e-mail de vos membres \u00e0 l'aide d'un <a href=\"https:\/\/docs.memberpress.com\/category\/27-email-marketing-addons\" target=\"_blank\" rel=\"noopener\">MemberPress add-on<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez des questions sur la segmentation des e-mails ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Email marketing can be an excellent way to engage with new leads, as well as those who have purchased products from your business in the past. However, if you have a high unsubscribe rate, that may be a sign that you\u2019re irritating your followers with too many or irrelevant messages. 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Dans cet article, nous vous proposons quelques conseils pour vous aider \u00e0 d\u00e9marrer !","keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-08-20 20:17:28","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:18:23","updated":"2026-08-20 20:17:28","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/emails\/\" title=\"Emails\">Emails<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Segment Email Lists (And Why You Should)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Marketing","link":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/"},{"label":"Emails","link":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/emails\/"},{"label":"How to Segment Email Lists (And Why You Should)","link":"https:\/\/memberpress.com\/fr\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=17145"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/17196"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=17145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=17145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=17145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}