{"id":17182,"date":"2018-12-03T10:37:25","date_gmt":"2018-12-03T17:37:25","guid":{"rendered":"https:\/\/memberpress.com\/?p=17182"},"modified":"2018-12-03T10:37:25","modified_gmt":"2018-12-03T17:37:25","slug":"5-reasons-artists-can-benefit-from-running-a-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/5-reasons-artists-can-benefit-from-running-a-membership-site\/","title":{"rendered":"5 Reasons Artists Can Benefit from Running a Membership Site"},"content":{"rendered":"<p>Crowdfunding sites like Patreon have demonstrated that <a href=\"https:\/\/blog.fundly.com\/crowdfunding-statistics\/\" target=\"_blank\" rel=\"noopener\">fans are willing to pay extra<\/a> to support artists, especially in exchange for exclusive content. However, those sites usually charge fees, and might even take a portion of your revenue. Additionally, you\u2019re not in control of policy guidelines or pricing changes.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69c736369711d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69c736369711d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/5-reasons-artists-can-benefit-from-running-a-membership-site\/#1_You_Can_Reap_the_Power_of_Crowdfunding\" >1. You Can Reap the Power of Crowdfunding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/5-reasons-artists-can-benefit-from-running-a-membership-site\/#2_You_Can_Use_Your_Site_to_Fund_Ongoing_Projects\" >2. You Can Use Your Site to Fund Ongoing Projects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/5-reasons-artists-can-benefit-from-running-a-membership-site\/#3_A_Membership_Site_Enables_You_to_Keep_All_of_Your_Profits\" >3. A Membership Site Enables You to Keep All of Your Profits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/5-reasons-artists-can-benefit-from-running-a-membership-site\/#4_You_Can_Stay_in_Control_of_Your_Project\" >4. You Can Stay in Control of Your Project<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/5-reasons-artists-can-benefit-from-running-a-membership-site\/#5_Youll_Be_Able_to_Attract_More_Views\" >5. You'll Be Able to Attract More Views<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/5-reasons-artists-can-benefit-from-running-a-membership-site\/#How_to_Start_Your_Own_Membership_Website\" >How to Start Your Own Membership Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/5-reasons-artists-can-benefit-from-running-a-membership-site\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Fortunately, it\u2019s easy for artists to create their own <a href=\"https:\/\/memberpress.com\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\">membership sites<\/a>\u00a0instead. By building and running your own site, you can have complete control over your pricing structure and program setup. Most importantly, you can keep 100% of your fans\u2019 pledges, and communicate with them however you'd like.<\/p>\n<p>In this article, we'll talk about how using a platform <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noopener\">like MemberPress<\/a> can be a smart alternative to crowdfunding sites for artists of all stripes. Let\u2019s start from the top!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_You_Can_Reap_the_Power_of_Crowdfunding\"><\/span>1. You Can Reap the Power of Crowdfunding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By starting a crowdfunding page, you can tap into a very powerful income stream. Crowdfunding is a system where you can harness a new or existing audience, by asking individual people to contribute as much as they can to a project, even as little as $1. As of 2017, crowdfunding has contributed\u00a0<a href=\"https:\/\/blog.fundly.com\/crowdfunding-statistics\/\" target=\"_blank\" rel=\"noopener\">$65 billion<\/a>\u00a0to the global economy.<\/p>\n<p>In particular, crowdfunding can be an excellent way for artists to earn money directly from their fans. In Amanda Palmer\u2019s <a href=\"https:\/\/www.ted.com\/talks\/amanda_palmer_the_art_of_asking?language=en\" target=\"_blank\" rel=\"noopener\">TED Talk<\/a>, for example, she explains how she used this technique to break away from her record label and become a truly independent musician.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-17183 aligncenter\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-1.25.31-PM.png\" alt=\"Amanda Palmer Art of Asking\" width=\"765\" height=\"518\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-1.25.31-PM.png 765w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-1.25.31-PM-300x203.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-1.25.31-PM-251x170.png 251w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-1.25.31-PM-700x474.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-1.25.31-PM-156x106.png 156w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/p>\n<p>As an artist, it may be hard to find commercial backing for your work. However, if you have fans, or even supportive friends and family, you can ask them to directly support your art. A membership site provides you with a platform to accept these investments.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_You_Can_Use_Your_Site_to_Fund_Ongoing_Projects\"><\/span>2. You Can Use Your Site to Fund Ongoing Projects<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Crowdsourcing platform <a href=\"https:\/\/www.kickstarter.com\/\" target=\"_blank\" rel=\"noopener\">Kickstarter<\/a> is well known for launching plenty of successful projects. However, not all art lends itself to the platform's usual process. If you\u2019re working on a longer project such as a novel, or one without a clear deliverable (like a webcomic), it may be difficult to use Kickstarter and similar websites.<\/p>\n<p>Fortunately, a membership site offers an excellent way to fund your ongoing projects. For example, if you already have a website where you post your work, you can easily add a section that offers bonus content behind a paywall.<\/p>\n<p>In this scenario, your existing work will continue to attract fans to your site, and anyone who wants to support you or loves your art will be tempted to pay to see that extra content. You can offer sketches or demo recordings, or even post content for your members a day before you share it with the public.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_A_Membership_Site_Enables_You_to_Keep_All_of_Your_Profits\"><\/span>3. A Membership Site Enables You to Keep All of Your Profits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you use a crowdfunding service, you\u2019ll almost certainly be subject to its fee structure. For example, <a href=\"https:\/\/support.patreon.com\/hc\/en-us\/articles\/204606125-How-do-you-calculate-fees-\" target=\"_blank\" rel=\"noopener\">Patreon takes 5%<\/a> of every transaction, on top of normal credit card processing fees. Kickstarter <a href=\"https:\/\/www.kickstarter.com\/help\/fees\" target=\"_blank\" rel=\"noopener\">also takes 5%<\/a> of your pledges.<\/p>\n<p>That may seem like a small amount, but if you end up making even $5,000 per year from your audience, you\u2019ll end up surrendering $250 of that amount. However, if you <a href=\"https:\/\/memberpress.com\/get-a-wordpress-membership-site-in-5-minutes-with-memberpress\/\" target=\"_blank\" rel=\"noopener\">set up your own<\/a> membership site, you\u2019ll get to keep all the money your fans pledge.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_You_Can_Stay_in_Control_of_Your_Project\"><\/span>4. You Can Stay in Control of Your Project<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the most appealing aspects of running your own membership site is that you retain complete control over its design and fee structure. With crowdfunding sites, there\u2019s no way to avoid company-wide changes \u2013 your site is at the mercy of whatever service you're using.<\/p>\n<p>For example, last year Patreon introduced a change that caused many patrons to <a href=\"https:\/\/www.inverse.com\/article\/39424-patreon-user-distrust-fees-backlash\" target=\"_blank\" rel=\"noopener\">withdraw their support<\/a>. The company backed down from its fee change after the outcry, but the damage was already done. Many Patreon users <a href=\"https:\/\/www.washingtonpost.com\/news\/the-intersect\/wp\/2017\/12\/13\/facing-a-rebellion-of-furious-creators-patreon-backs-away-from-a-new-fee\/?utm_term=.b5a5c6de1466\" target=\"_blank\" rel=\"noopener\">lost pledges<\/a> due to the incident.<\/p>\n<p>When you depend on revenue from fans for some or all of your income, it\u2019s crucial that nothing happens to destroy their trust. If you create your own membership site, you can avoid something like the Patreon fee change happening to you. Instead, you'll have total control over your fee structures and policies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Youll_Be_Able_to_Attract_More_Views\"><\/span>5. You'll Be Able to Attract More Views<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Crowdfunding services like Patreon require you to host the content on their own websites. This may seem harmless, but it can actually make it harder to implement\u00a0<a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener\">Search Engine Optimization (SEO)<\/a>\u00a0techniques that drive traffic. Keeping visitors on your own site can boost your SEO, on the other hand, improving the chances that new people will encounter your work.<\/p>\n<p>By also including whatever bonus content you provide on your site, you\u2019ll maximize the amount of time visitors spend on it. Directing people to another page on your own site can also help build\u00a0<a href=\"https:\/\/moz.com\/learn\/seo\/internal-link\">internal links<\/a>. Overall, the more people who engage with your site, <a href=\"https:\/\/www.forbes.com\/sites\/briansutter\/2018\/03\/24\/7-user-engagement-metrics-that-influence-seo\/#14e2454c567b\" target=\"_blank\" rel=\"noopener\">the better it is<\/a> for your SEO (and ultimately your traffic).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Start_Your_Own_Membership_Website\"><\/span>How to Start Your Own Membership Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fortunately, it\u2019s easy to get started with a membership website. We'd recommend using\u00a0<a href=\"https:\/\/wordpress.org\" target=\"_blank\" rel=\"noopener\">WordPress<\/a>, which is a simple yet powerful website-building solution. It also integrates with our\u00a0<a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noopener\">MemberPress plugin<\/a>, a flexible tool for creating membership sites of all types.<\/p>\n<p>Both WordPress and MemberPress enable you to use a visual interface, with no coding experience necessary. Artists in particular may appreciate the ability to <a href=\"https:\/\/www.smashingmagazine.com\/2016\/01\/create-customize-wordpress-child-theme\/\" target=\"_blank\" rel=\"noopener\">design your own<\/a> site's appearance as well.<\/p>\n<p>The first step is to <a href=\"https:\/\/www.wpbeginner.com\/guides\/\" target=\"_blank\" rel=\"noopener\">create a WordPress site<\/a>, if you don\u2019t have one already. Simply find a hosting service that offers easy WordPress setup options, and you can get started in less than an hour:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-17184 aligncenter\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-10-24-at-12.47.05-PM.png\" alt=\"Easy WordPress installation\" width=\"658\" height=\"652\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-10-24-at-12.47.05-PM.png 658w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-10-24-at-12.47.05-PM-300x297.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-10-24-at-12.47.05-PM-150x150.png 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-10-24-at-12.47.05-PM-172x170.png 172w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-10-24-at-12.47.05-PM-620x614.png 620w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-10-24-at-12.47.05-PM-523x518.png 523w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-10-24-at-12.47.05-PM-156x156.png 156w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><br \/>\nOnce you've done that, you can easily <a href=\"https:\/\/memberpress.com\/new-to-memberpress-tips-for-getting-started-and-being-successful\/\" target=\"_blank\" rel=\"noopener\">set up a membership site<\/a> with MemberPress. All you need to do is <a href=\"https:\/\/memberpress.com\/plans\/pricing\/\" target=\"_blank\" rel=\"noopener\">purchase a license<\/a>, and install the plugin on your WordPress site:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-17185 aligncenter\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-2.49.38-PM.png\" alt=\"MemberPress installation\" width=\"1127\" height=\"456\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-2.49.38-PM.png 1127w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-2.49.38-PM-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-2.49.38-PM-1024x414.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-2.49.38-PM-768x311.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-2.49.38-PM-420x170.png 420w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-2.49.38-PM-840x340.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-2.49.38-PM-700x283.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-2.49.38-PM-156x63.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-2.49.38-PM-1080x437.png 1080w\" sizes=\"(max-width: 1127px) 100vw, 1127px\" \/><\/p>\n<p>As soon as MemberPress is activated, you can <a href=\"https:\/\/memberpress.com\/docs\/memberpress-in-five-minutes\/\" target=\"_blank\" rel=\"noopener\">configure its settings<\/a> in about five minutes. From there, you can start putting some of your site\u2019s content behind a paywall. You can even create multiple donor levels for different types of content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Crowdfunding can be a powerful way for artists to generate income directly from their fans. What's more, creating your own <a href=\"https:\/\/memberpress.com\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\">membership site<\/a> enables you to receive continual support from your supporters. This can give you space to grow as an artist, as well as allowing your most devoted fans to receive exclusive content.<\/p>\n<p>Some of the reasons artists can benefit from <a href=\"https:\/\/memberpress.com\/new-to-memberpress-tips-for-getting-started-and-being-successful\/\" target=\"_blank\" rel=\"noopener\">building their own membership sites<\/a> include:<\/p>\n<ol>\n<li><strong>You can reap the power of crowdfunding.<\/strong>\u00a0Crowdfunding has surged in popularity over the past few years, and for good reason. It\u2019s a way to earn money directly from your fans, without bowing to commercial interests.<\/li>\n<li><strong>You'll be able to fund ongoing projects.<\/strong>\u00a0Membership sites are perfect for long-term projects such as novels, films, and webcomics.<\/li>\n<li><strong>You can keep all of your profits.<\/strong>\u00a0If you use a crowdfunding service like Patreon, you\u2019ll have to surrender some of each pledge to fees.<\/li>\n<li><strong>It's easier to stay in control of your projects.<\/strong>\u00a0With a membership site, you\u2019re completely in control of your fees and site design. If you use a crowdfunding service, on the other hand, you may be subject to its whims.<\/li>\n<li><strong>Running your own site makes it easier to attract views.<\/strong>\u00a0The more time visitors spend on your site, the better it is for your SEO. That\u2019s why it\u2019s smarter to host your own content instead of using an outside website.<\/li>\n<\/ol>\n<p>Do you have any questions about using a membership site as an artist? Let us know in the comments section below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crowdfunding sites like Patreon have demonstrated that fans are willing to pay extra to support artists, especially in exchange for exclusive content. However, those sites usually charge fees, and might even take a portion of your revenue. Additionally, you\u2019re not in control of policy guidelines or pricing changes. Fortunately, it\u2019s easy for artists to create [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[],"class_list":{"0":"post-17182","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Creating a membership site can be a smart way for artists to raise money. 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