{"id":17254,"date":"2019-01-03T09:13:33","date_gmt":"2019-01-03T16:13:33","guid":{"rendered":"https:\/\/memberpress.com\/?p=17254"},"modified":"2021-01-18T14:14:37","modified_gmt":"2021-01-18T21:14:37","slug":"using-social-media-bots-the-good-and-bad","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/","title":{"rendered":"Les robots des m\u00e9dias sociaux : Sont-ils tous mauvais ?"},"content":{"rendered":"<p>Vous savez probablement que les m\u00e9dias sociaux sont indispensables au d\u00e9veloppement de votre site d'affiliation. Et vous savez probablement de premi\u00e8re main \u00e0 quel point la gestion d'une campagne de m\u00e9dias sociaux peut prendre du temps.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d746abd7d6c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d746abd7d6c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#Social_Media_Automation\" >Automatisation des m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#Some_Bots_Are_Bad\" >(Certains) robots sont mauvais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#Warning_Signs\" >Signes d'alerte\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#Create_Legitimate_and_Safe_Bots\" >Cr\u00e9er des robots l\u00e9gitimes et s\u00fbrs<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Si tout va bien, vous avez attrap\u00e9 <a href=\"https:\/\/memberpress.com\/fr\/find-your-ideal-social-media-followers-the-tools-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">nos articles sur les outils qui peuvent vous aider \u00e0 faciliter votre marketing dans les m\u00e9dias sociaux<\/a>. Mais comme pour tout ce qui concerne la gestion d'une entreprise, et comme pour tout ce qui concerne les m\u00e9dias sociaux, il y a quelques choses \u00e0 faire et \u00e0 ne pas faire lorsqu'il s'agit d'utiliser des robots de m\u00e9dias sociaux et d'autres outils d'automatisation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Automation\"><\/span><b>Automatisation des m\u00e9dias sociaux<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Au cas o\u00f9 vous seriez en retard, voici un bref r\u00e9capitulatif : l'automatisation des m\u00e9dias sociaux consiste \u00e0 utiliser un logiciel - ou des outils - pour programmer et publier du contenu sur vos plates-formes.<\/p>\n\n\n\n<p>Ce logiciel rationalise la programmation, l'organisation et la publication des m\u00e9dias sociaux. Il vous fournit \u00e9galement des rapports d'analyse et de mesure utiles pour que vous puissiez voir comment vos posts fonctionnent et trouvent un \u00e9cho aupr\u00e8s de votre public.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p>Bien s\u00fbr, il y a des choses que vous ne pouvez pas faire avec des outils d'automatisation. Et il y a des choses que vous <i>ne devrait pas<\/i> l'automatisation.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p>Les outils d'automatisation des m\u00e9dias sociaux ne le peuvent pas :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Engager des conversations significatives avec les personnes qui vous suivent<\/li><li>Publier le contenu le plus r\u00e9cent, le plus frais et le plus excitant (c'est-\u00e0-dire qu'il peut charger de nouvelles suggestions pour vous, mais vous devez toujours choisir ce que vous voulez partager et quand).<\/li><li>Cr\u00e9er du contenu pour vous<\/li><\/ul>\n\n\n\n<p>Ces activit\u00e9s, ainsi que d'autres activit\u00e9s essentielles pour des m\u00e9dias sociaux productifs, doivent \u00eatre r\u00e9alis\u00e9es par des personnes qui comprennent la finalit\u00e9, les objectifs et les besoins de votre site d'affiliation. Apr\u00e8s tout, l'un des principaux objectifs des m\u00e9dias sociaux est d'\u00e9tablir une relation plus personnelle avec les gens.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Some_Bots_Are_Bad\"><\/span><b>(Certains) robots sont mauvais<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les bots sont l'une des composantes de l'automatisation des m\u00e9dias sociaux. Les bots sont des parties de logiciels - des algorithmes - qui utilisent l'intelligence artificielle pour effectuer une vari\u00e9t\u00e9 de t\u00e2ches. Ces t\u00e2ches peuvent consister \u00e0 recueillir des informations et \u00e0 interagir avec les membres, les clients et les adeptes.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p>Les bots utilis\u00e9s dans les plateformes de m\u00e9dias sociaux et les outils d'automatisation sont comme des assistants virtuels miniatures - pensez aux chatbots - qui peuvent vous aider \u00e0 mener vos campagnes sociales.<\/p>\n\n\n\n<p>Les chatbots peuvent vous aider \u00e0 fournir un service client simple et rapide, \u00e0 guider les membres dans le processus de vente et m\u00eame \u00e0 proposer des produits cibl\u00e9s en fonction de leur avatar.<\/p>\n\n\n\n<p>Cependant, les robots peuvent nuire \u00e0 votre pr\u00e9sence sur les m\u00e9dias sociaux et m\u00eame \u00e0 votre entreprise (sans parler de l'installation de logiciels malveillants sur votre ordinateur !) En ce qui concerne la pr\u00e9sence en ligne en g\u00e9n\u00e9ral, un robot malveillant peut causer des dommages importants en recueillant les mots de passe, en enregistrant les frappes au clavier et m\u00eame en recueillant des informations financi\u00e8res.<\/p>\n\n\n\n<p>Il a \u00e9galement \u00e9t\u00e9 d\u00e9montr\u00e9 que les robots peuvent <a href=\"https:\/\/www.washingtonpost.com\/politics\/2019\/11\/20\/are-bots-manipulating-conversation-heres-whats-changed-since\/\" target=\"_blank\" rel=\"noopener noreferrer\">influencer les sujets d'actualit\u00e9<\/a> sur les plateformes de m\u00e9dias sociaux, persuadant ainsi efficacement les opinions des utilisateurs humains r\u00e9els.<\/p>\n\n\n\n<p>Les robots peuvent aimer, suivre et commenter les plateformes de m\u00e9dias sociaux d'autres utilisateurs, ce qui peut sembler une fonction pratique. Mais comme ils ne sont pas humains, les robots ne comprennent pas le contexte humain.<\/p>\n\n\n\n<p>Ils peuvent aimer, suivre ou retweeter un hashtag qu'ils ont \u00e9t\u00e9 programm\u00e9s \u00e0 suivre et qui ne refl\u00e8te pas n\u00e9cessairement les id\u00e9aux de votre marque ou vos valeurs personnelles. <\/p>\n\n\n\n<p>Ils peuvent \u00e9galement suivre des comptes qui ne correspondent pas n\u00e9cessairement \u00e0 votre public cible ou \u00e0 l'avatar de votre client\u00e8le. Cela peut entra\u00eener une d\u00e9connexion avec vos followers, dont certains ont travaill\u00e9 dur pour vous.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p>Il faut \u00e9galement se m\u00e9fier des robots qui cr\u00e9ent de faux comptes ou usurpent l'identit\u00e9 en ligne de personnes pour promouvoir le spam ou qui font partie des offres \"achetez un nombre X de followers\" propos\u00e9es par des entreprises malhonn\u00eates.<\/p>\n\n\n\n<p>Les personnes qui suivent ces comptes sont des bots et ne servent qu'\u00e0 gonfler le nombre de followers. Il s'agit d'une situation o\u00f9 la quantit\u00e9 l'emporte sur la qualit\u00e9 : vous d\u00e9pensez de l'argent pour obtenir des followers, mais aucun de ces milliers de followers n'ach\u00e8te jamais votre produit.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p>En 2017, <a href=\"https:\/\/www.nytimes.com\/2017\/06\/06\/business\/media\/instagram-bots.html\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram a commenc\u00e9 \u00e0 s\u00e9vir<\/a> sur les entreprises qui proposaient (moyennant finances, bien s\u00fbr) de faux followers, likes et commentaires sur leur plateforme. Les <i>New York Times <\/i>a publi\u00e9 un<a href=\"https:\/\/www.nytimes.com\/interactive\/2018\/01\/27\/technology\/social-media-bots.html?module=inline\" target=\"_blank\" rel=\"noopener noreferrer\"> article approfondi<\/a> en 2018 sur le \"march\u00e9 noir\" des bots et des faux adeptes des m\u00e9dias sociaux.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p>Nous ne disons pas qu'il faut avoir peur d'utiliser des robots - des robots de conversation, en particulier - mais il faut se m\u00e9fier des robots qui ont un comportement peu recommandable. Il est important que vous fassiez des recherches approfondies sur les bots que vous choisissez d'utiliser (et avec lesquels vous interagissez) et que vous vous souveniez que les meilleurs sont ceux qui <i>aider<\/i> vous, sans pr\u00e9tendre le faire <i>\u00eatre<\/i> vous.<\/p>\n\n\n\n<p>Gardez toujours \u00e0 l'esprit que ce qui compte vraiment, c'est la qualit\u00e9 des suiveurs, plut\u00f4t que leur quantit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Signes d'alerte<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/h2>\n\n\n\n<p>Vous trouverez ci-dessous une liste d'\u00e9l\u00e9ments \u00e0 surveiller lorsqu'il s'agit de mauvais bots ou de ceux qui utilisent des bots de mani\u00e8re non professionnelle et\/ou non \u00e9thique :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Faux comptes : ceux qui vous offrent des followers pour un prix, ou ceux qui vous suivent (ne vous engagez pas !)<\/li><li>Faux followers ou fausse popularit\u00e9 : ceux qui proposent d'augmenter votre nombre de followers, de retweeter en votre nom, ou de donner \u00e0 vos posts des likes ou des commentaires pour un certain prix.<\/li><li>Attaquants de concurrents : bots qui d\u00e9truisent vos concurrents en leur donnant de mauvaises critiques ou qui se livrent \u00e0 d'autres pratiques commerciales contraires \u00e0 l'\u00e9thique et ill\u00e9gitimes.<\/li><li>Les propagandistes : l'avertissement ci-dessus selon lequel les robots peuvent retweeter quelque chose en votre nom s'ils sont programm\u00e9s pour suivre un hashtag peut se retourner contre vous s'ils retweetent quelque chose qui peut contribuer \u00e0 la propagation de fausses nouvelles.<\/li><li>L'utilisation d'un trop grand nombre de robots : n'oubliez pas que les m\u00e9dias sociaux sont un moyen d'entrer en contact avec les membres et les personnes qui les suivent \u00e0 un niveau personnel et que l'utilisation d'un trop grand nombre de robots cr\u00e9e une d\u00e9connexion.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Legitimate_and_Safe_Bots\"><\/span><b>Cr\u00e9er des robots l\u00e9gitimes et s\u00fbrs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous cherchez un endroit s\u00fbr pour cr\u00e9er votre propre robot, essayez d'utiliser <a href=\"https:\/\/developers.facebook.com\/docs\/messenger-platform\/getting-started\/quick-start\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Messenger<\/a> pour construire votre premier. Et ne manquez pas de jeter un coup d'\u0153il sur <a href=\"https:\/\/chatfuel.com\" target=\"_blank\" rel=\"noopener noreferrer\">Chatfuel<\/a>Il s'agit de la premi\u00e8re plateforme de chatbot au monde, utilis\u00e9e par des entreprises de renom telles qu'Adidas, HTC et JustEat.<\/p>\n\n\n\n<p><a href=\"http:\/\/conversable.com\" target=\"_blank\" rel=\"noopener noreferrer\">Conversable<\/a> est une plateforme de messagerie automatis\u00e9e et d'assistants vocaux. Facebook lui-m\u00eame est un client, tout comme le g\u00e9ant de l'alimentation Pizza Hut et un certain nombre de cha\u00eenes de magasins d'alimentation et de proximit\u00e9, comme Whole Foods et 7-Eleven.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p><i>Si nous vous avons montr\u00e9 les aspects n\u00e9gatifs des robots de m\u00e9dias sociaux, nous vous avons \u00e9galement montr\u00e9 comment ils peuvent \u00eatre utilis\u00e9s \u00e0 bon escient. Nous voulons donc savoir ce qu'il en est : Utilisez-vous des robots ? Ont-ils aid\u00e9 votre site d'adh\u00e9sion ? De quelle mani\u00e8re ? Nous serions ravis que vous partagiez vos exp\u00e9riences avec nos lecteurs. Envoyez-nous un commentaire ci-dessous !<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>You probably know by now that social media is a must as you grow your membership-site business. And you probably know firsthand how time-consuming running a social media campaign can be. Hopefully you\u2019ve caught our posts about tools that can help you facilitate your social media marketing. But as with anything in running a business\u2014and [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":17310,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-17254","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"As with everything when it comes to social media, there are a few do&#039;s and don\u2019ts when it comes to using social media bots. 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And you probably know firsthand how time-consuming running a social media campaign can be.<\/p>","content":[{"type":"text","data":"You probably know by now that social media is a must as you grow your membership-site business. And you probably know firsthand how time-consuming running a social media campaign can be."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Hopefully you\u2019ve caught <a href=\"https:\/\/memberpress.com\/find-your-ideal-social-media-followers-the-tools-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">our posts about tools that can help you facilitate your social media marketing<\/a>. But as with anything in running a business\u2014and as with anything involving social media\u2014there are a few do's and don\u2019ts when it comes to using social media bots and other automation tools.<\/p>","content":[{"type":"text","data":"Hopefully you\u2019ve caught <a href=\"https:\/\/memberpress.com\/find-your-ideal-social-media-followers-the-tools-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">our posts about tools that can help you facilitate your social media marketing<\/a>. But as with anything in running a business\u2014and as with anything involving social media\u2014there are a few do's and don\u2019ts when it comes to using social media bots and other automation tools."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Social Media Automation<\/b><\/h2>","content":"Automatisation des m\u00e9dias sociaux","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>In case you\u2019re late to the party, here\u2019s a quick recap: social media automation is when you use software\u2014or tools\u2014to schedule and post content across your platforms.<\/p>","content":[{"type":"text","data":"In case you\u2019re late to the party, here\u2019s a quick recap: social media automation is when you use software\u2014or tools\u2014to schedule and post content across your platforms."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This software streamlines social media scheduling, curating, and posting. It also gives you helpful analytics and metrics reports so you can see how your posts are performing and resonating with audiences.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>","content":[{"type":"text","data":"This software streamlines social media scheduling, curating, and posting. It also gives you helpful analytics and metrics reports so you can see how your posts are performing and resonating with audiences.<span class=\"Apple-converted-space\">\u00a0<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Of course, there are things you can\u2019t do with automation tools. And there are things you <i>shouldn\u2019t<\/i> do with automation.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"Of course, there are things you can\u2019t do with automation tools. And there are things you <i>shouldn\u2019t<\/i> do with automation.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Social media automation tools can\u2019t:<\/p>","content":[{"type":"text","data":"Social media automation tools can\u2019t:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Engage in meaningful conversations with followers<\/li><li>Post the newest, freshest, most exciting content (meaning, it can load new suggestions for you, but you still need to choose what to share and when)<\/li><li>Create content for you<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Engager des conversations significatives avec les personnes qui vous suivent<\/li><li>Publier le contenu le plus r\u00e9cent, le plus frais et le plus excitant (c'est-\u00e0-dire qu'il peut charger de nouvelles suggestions pour vous, mais vous devez toujours choisir ce que vous voulez partager et quand).<\/li><li>Cr\u00e9er du contenu pour vous<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These and other essential activities for productive social media should be performed by humans who understand your membership site\u2019s purpose, goals, and needs. After all, one of the main purposes of social media is to connect with people on a more personal level.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"These and other essential activities for productive social media should be performed by humans who understand your membership site\u2019s purpose, goals, and needs. After all, one of the main purposes of social media is to connect with people on a more personal level.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>(Some) Bots Are Bad<\/b><\/h2>","content":"(Certains) robots sont mauvais","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One component of social media automation is bots. Bots are parts of software\u2014algorithms\u2014that use artificial intelligence to do a variety of tasks. These tasks might be gathering information and interacting with members, customers, and followers.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>","content":[{"type":"text","data":"One component of social media automation is bots. Bots are parts of software\u2014algorithms\u2014that use artificial intelligence to do a variety of tasks. These tasks might be gathering information and interacting with members, customers, and followers.<span class=\"Apple-converted-space\">\u00a0<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Bots used inside social media platforms and automation tools are like miniature virtual assistants\u2014think chatbots\u2014who can help you run your social campaigns.<\/p>","content":[{"type":"text","data":"Bots used inside social media platforms and automation tools are like miniature virtual assistants\u2014think chatbots\u2014who can help you run your social campaigns."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Chatbots can help you provide simple and quick customer service, guide members through the sales process, and even offer targeted products based on their avatar.<\/p>","content":[{"type":"text","data":"Chatbots can help you provide simple and quick customer service, guide members through the sales process, and even offer targeted products based on their avatar."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, bots can harm your social media presence and even your business (not to mention invite malware on your computer!). In the general online presence, a bad bot can do major damage by gathering passwords, logging keystrokes, and even gathering financial information.<\/p>","content":[{"type":"text","data":"However, bots can harm your social media presence and even your business (not to mention invite malware on your computer!). In the general online presence, a bad bot can do major damage by gathering passwords, logging keystrokes, and even gathering financial information."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s also been shown that bots can <a href=\"https:\/\/www.washingtonpost.com\/politics\/2019\/11\/20\/are-bots-manipulating-conversation-heres-whats-changed-since\/\" target=\"_blank\" rel=\"noopener noreferrer\">influence trending topics<\/a> on social media platforms, effectively persuading the opinions of real human users.<\/p>","content":[{"type":"text","data":"It\u2019s also been shown that bots can <a href=\"https:\/\/www.washingtonpost.com\/politics\/2019\/11\/20\/are-bots-manipulating-conversation-heres-whats-changed-since\/\" target=\"_blank\" rel=\"noopener noreferrer\">influence trending topics<\/a> on social media platforms, effectively persuading the opinions of real human users."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Bots can like, follow, and comment on other users\u2019 social media platforms, which may seem like a handy feature. But because they aren\u2019t human, bots don\u2019t understand human context.<\/p>","content":[{"type":"text","data":"Bots can like, follow, and comment on other users\u2019 social media platforms, which may seem like a handy feature. But because they aren\u2019t human, bots don\u2019t understand human context."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>They may like, follow, or retweet a hashtag they\u2019ve been programmed to follow that may not necessarily reflect your brand\u2019s ideals or your personal values. <\/p>","content":[{"type":"text","data":"They may like, follow, or retweet a hashtag they\u2019ve been programmed to follow that may not necessarily reflect your brand\u2019s ideals or your personal values. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>They may also follow accounts that aren\u2019t necessarily your target audience or customer avatar. This can cause a disconnect with your followers, some of whom you've worked hard to gain.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>","content":[{"type":"text","data":"They may also follow accounts that aren\u2019t necessarily your target audience or customer avatar. This can cause a disconnect with your followers, some of whom you've worked hard to gain.<span class=\"Apple-converted-space\">\u00a0<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And there\u2019s one more thing to be especially wary of\u2014bots who create fake accounts or steal people\u2019s online identities to promote spam or are part of the \u201cbuy X amount of followers\u201d packages shady-businesses offer.<\/p>","content":[{"type":"text","data":"And there\u2019s one more thing to be especially wary of\u2014bots who create fake accounts or steal people\u2019s online identities to promote spam or are part of the \u201cbuy X amount of followers\u201d packages shady-businesses offer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The followers on those accounts are bots and merely serve to inflate the follower count. It\u2019s a quantity-over-quality situation where you spend money to get followers but not one of those thousands of followers ever purchases your product.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>","content":[{"type":"text","data":"The followers on those accounts are bots and merely serve to inflate the follower count. It\u2019s a quantity-over-quality situation where you spend money to get followers but not one of those thousands of followers ever purchases your product.<span class=\"Apple-converted-space\">\u00a0<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In 2017, <a href=\"https:\/\/www.nytimes.com\/2017\/06\/06\/business\/media\/instagram-bots.html\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram started to crack down<\/a> on businesses who offered (for a price, of course) fake follows, likes, and comments on their platform. The <i>New York Times <\/i>published an<a href=\"https:\/\/www.nytimes.com\/interactive\/2018\/01\/27\/technology\/social-media-bots.html?module=inline\" target=\"_blank\" rel=\"noopener noreferrer\"> in-depth article<\/a> in 2018 about the \u201cblack market\u201d of social media bots and fake followers.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"In 2017, <a href=\"https:\/\/www.nytimes.com\/2017\/06\/06\/business\/media\/instagram-bots.html\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram started to crack down<\/a> on businesses who offered (for a price, of course) fake follows, likes, and comments on their platform. The <i>New York Times <\/i>published an<a href=\"https:\/\/www.nytimes.com\/interactive\/2018\/01\/27\/technology\/social-media-bots.html?module=inline\" target=\"_blank\" rel=\"noopener noreferrer\"> in-depth article<\/a> in 2018 about the \u201cblack market\u201d of social media bots and fake followers.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We\u2019re not saying you should be scared to use bots\u2014chatbots, specifically\u2014but beware of any bots who engage in unsavory behavior. It\u2019s important you thoroughly research the bots you choose to use (and interact with) and remember that the best ones are those who <i>assist<\/i> you, not pretend to <i>be<\/i> you.<\/p>","content":[{"type":"text","data":"We\u2019re not saying you should be scared to use bots\u2014chatbots, specifically\u2014but beware of any bots who engage in unsavory behavior. It\u2019s important you thoroughly research the bots you choose to use (and interact with) and remember that the best ones are those who <i>assist<\/i> you, not pretend to <i>be<\/i> you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Always keep in mind that the quality of followers, rather than the quantity of followers, is what really matters.<\/p>","content":[{"type":"text","data":"Always keep in mind that the quality of followers, rather than the quantity of followers, is what really matters."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Warning Signs<span class=\"Apple-converted-space\">&nbsp;<\/span><\/b><\/h2>","content":"Signes d'alerte&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Below is a list of things to watch for when it comes to bad bots or those using bots in unprofessional and\/or unethical ways:<\/p>","content":[{"type":"text","data":"Below is a list of things to watch for when it comes to bad bots or those using bots in unprofessional and\/or unethical ways:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Fake accounts: those who offer you followers for a price, or those who follow you (don\u2019t engage!)<\/li><li>False followers or popularity: those who offer to increase your follower count, retweet on your behalf, or give your posts likes or comments for a price<\/li><li>Competitor attackers: bots who bulldoze your competitors by giving them bad reviews or who engage in other unethical and illegitimate business practices<\/li><li>Propaganda pushers: the warning above that bots can retweet something on your behalf if programmed to follow a hashtag can backfire if they retweet something that may contribute to the wildfire spread of fake news<\/li><li>The use of too many bots: don\u2019t forget that social media is a way to connect with members and followers on a personal level and that using too many bots creates a disconnect<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Faux comptes : ceux qui vous offrent des followers pour un prix, ou ceux qui vous suivent (ne vous engagez pas !)<\/li><li>Faux followers ou fausse popularit\u00e9 : ceux qui proposent d'augmenter votre nombre de followers, de retweeter en votre nom, ou de donner \u00e0 vos posts des likes ou des commentaires pour un certain prix.<\/li><li>Attaquants de concurrents : bots qui d\u00e9truisent vos concurrents en leur donnant de mauvaises critiques ou qui se livrent \u00e0 d'autres pratiques commerciales contraires \u00e0 l'\u00e9thique et ill\u00e9gitimes.<\/li><li>Les propagandistes : l'avertissement ci-dessus selon lequel les robots peuvent retweeter quelque chose en votre nom s'ils sont programm\u00e9s pour suivre un hashtag peut se retourner contre vous s'ils retweetent quelque chose qui peut contribuer \u00e0 la propagation de fausses nouvelles.<\/li><li>L'utilisation d'un trop grand nombre de robots : n'oubliez pas que les m\u00e9dias sociaux sont un moyen d'entrer en contact avec les membres et les personnes qui les suivent \u00e0 un niveau personnel et que l'utilisation d'un trop grand nombre de robots cr\u00e9e une d\u00e9connexion.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Create Legitimate and Safe Bots<\/b><\/h2>","content":"Cr\u00e9er des robots l\u00e9gitimes et s\u00fbrs","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you\u2019re looking for a safe place to create your own bot, try using <a href=\"https:\/\/developers.facebook.com\/docs\/messenger-platform\/getting-started\/quick-start\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Messenger<\/a> to build your first. And be sure to check out <a href=\"https:\/\/chatfuel.com\" target=\"_blank\" rel=\"noopener noreferrer\">Chatfuel<\/a>, as it is the world\u2019s leading chatbot platform, used by well-known companies like Adidas, HTC, and JustEat.<\/p>","content":[{"type":"text","data":"If you\u2019re looking for a safe place to create your own bot, try using <a href=\"https:\/\/developers.facebook.com\/docs\/messenger-platform\/getting-started\/quick-start\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Messenger<\/a> to build your first. And be sure to check out <a href=\"https:\/\/chatfuel.com\" target=\"_blank\" rel=\"noopener noreferrer\">Chatfuel<\/a>, as it is the world\u2019s leading chatbot platform, used by well-known companies like Adidas, HTC, and JustEat."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"http:\/\/conversable.com\" target=\"_blank\" rel=\"noopener noreferrer\">Conversable<\/a> is a platform for automated messaging and voice assistants. Facebook itself is a customer, as are food-giant Pizza Hut and a number of grocery and convenience store chains, like Whole Foods and 7-Eleven.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"<a href=\"http:\/\/conversable.com\" target=\"_blank\" rel=\"noopener noreferrer\">Conversable<\/a> is a platform for automated messaging and voice assistants. Facebook itself is a customer, as are food-giant Pizza Hut and a number of grocery and convenience store chains, like Whole Foods and 7-Eleven.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><i>While we\u2019ve shown you the bad when it comes to automated social media bots, we\u2019ve also shown you how they can be used for good. So we want to know: Do you use bots? Have they helped your membership site? How so? We\u2019d love you to share your experiences with our readers. Post a comment below!<\/i><\/p>","content":[{"type":"text","data":"<i>While we\u2019ve shown you the bad when it comes to automated social media bots, we\u2019ve also shown you how they can be used for good. So we want to know: Do you use bots? Have they helped your membership site? How so? We\u2019d love you to share your experiences with our readers. Post a comment below!<\/i>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=17254"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/17310"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=17254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=17254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=17254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}