{"id":17254,"date":"2019-01-03T09:13:33","date_gmt":"2019-01-03T16:13:33","guid":{"rendered":"https:\/\/memberpress.com\/?p=17254"},"modified":"2021-01-18T14:14:37","modified_gmt":"2021-01-18T21:14:37","slug":"using-social-media-bots-the-good-and-bad","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/","title":{"rendered":"Les robots des m\u00e9dias sociaux : Sont-ils tous mauvais ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vous savez probablement que les m\u00e9dias sociaux sont indispensables au d\u00e9veloppement de votre site d'affiliation. Et vous savez probablement de premi\u00e8re main \u00e0 quel point la gestion d'une campagne de m\u00e9dias sociaux peut prendre du temps.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab0ab998bbf9\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab0ab998bbf9\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#Social_Media_Automation\" >Automatisation des m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#Some_Bots_Are_Bad\" >(Certains) robots sont mauvais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#Warning_Signs\" >Signes d'alerte&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#Create_Legitimate_and_Safe_Bots\" >Cr\u00e9er des robots l\u00e9gitimes et s\u00fbrs<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Si tout va bien, vous avez attrap\u00e9 <a href=\"https:\/\/memberpress.com\/fr\/find-your-ideal-social-media-followers-the-tools-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">nos articles sur les outils qui peuvent vous aider \u00e0 faciliter votre marketing dans les m\u00e9dias sociaux<\/a>. Mais comme pour tout ce qui touche \u00e0 la gestion d'une entreprise \u2014 et comme pour tout ce qui concerne les r\u00e9seaux sociaux \u2014, il existe certaines r\u00e8gles \u00e0 respecter et \u00e0 \u00e9viter en mati\u00e8re d'utilisation des bots et autres outils d'automatisation sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Automation\"><\/span><b>Automatisation des m\u00e9dias sociaux<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au cas o\u00f9 vous seriez en retard, voici un bref r\u00e9capitulatif : l'automatisation des m\u00e9dias sociaux consiste \u00e0 utiliser un logiciel - ou des outils - pour programmer et publier du contenu sur vos plates-formes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce logiciel rationalise la programmation, l'organisation et la publication des m\u00e9dias sociaux. Il vous fournit \u00e9galement des rapports d'analyse et de mesure utiles pour que vous puissiez voir comment vos posts fonctionnent et trouvent un \u00e9cho aupr\u00e8s de votre public.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien s\u00fbr, il y a des choses que vous ne pouvez pas faire avec des outils d'automatisation. Et il y a des choses que vous <i>ne devrait pas<\/i> l'automatisation.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les outils d'automatisation des m\u00e9dias sociaux ne le peuvent pas :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Engager des conversations significatives avec les personnes qui vous suivent<\/li><li>Publier le contenu le plus r\u00e9cent, le plus frais et le plus excitant (c'est-\u00e0-dire qu'il peut charger de nouvelles suggestions pour vous, mais vous devez toujours choisir ce que vous voulez partager et quand).<\/li><li>Cr\u00e9er du contenu pour vous<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ces activit\u00e9s, ainsi que d'autres activit\u00e9s essentielles pour des m\u00e9dias sociaux productifs, doivent \u00eatre r\u00e9alis\u00e9es par des personnes qui comprennent la finalit\u00e9, les objectifs et les besoins de votre site d'affiliation. Apr\u00e8s tout, l'un des principaux objectifs des m\u00e9dias sociaux est d'\u00e9tablir une relation plus personnelle avec les gens.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Some_Bots_Are_Bad\"><\/span><b>(Certains) robots sont mauvais<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les bots sont l'une des composantes de l'automatisation des m\u00e9dias sociaux. Les bots sont des parties de logiciels - des algorithmes - qui utilisent l'intelligence artificielle pour effectuer une vari\u00e9t\u00e9 de t\u00e2ches. Ces t\u00e2ches peuvent consister \u00e0 recueillir des informations et \u00e0 interagir avec les membres, les clients et les adeptes.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les bots utilis\u00e9s dans les plateformes de m\u00e9dias sociaux et les outils d'automatisation sont comme des assistants virtuels miniatures - pensez aux chatbots - qui peuvent vous aider \u00e0 mener vos campagnes sociales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les chatbots peuvent vous aider \u00e0 fournir un service client simple et rapide, \u00e0 guider les membres dans le processus de vente et m\u00eame \u00e0 proposer des produits cibl\u00e9s en fonction de leur avatar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, les robots peuvent nuire \u00e0 votre pr\u00e9sence sur les m\u00e9dias sociaux et m\u00eame \u00e0 votre entreprise (sans parler de l'installation de logiciels malveillants sur votre ordinateur !) En ce qui concerne la pr\u00e9sence en ligne en g\u00e9n\u00e9ral, un robot malveillant peut causer des dommages importants en recueillant les mots de passe, en enregistrant les frappes au clavier et m\u00eame en recueillant des informations financi\u00e8res.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il a \u00e9galement \u00e9t\u00e9 d\u00e9montr\u00e9 que les robots peuvent <a href=\"https:\/\/www.washingtonpost.com\/politics\/2019\/11\/20\/are-bots-manipulating-conversation-heres-whats-changed-since\/\" target=\"_blank\" rel=\"noopener noreferrer\">influencer les sujets d'actualit\u00e9<\/a> sur les plateformes de m\u00e9dias sociaux, persuadant ainsi efficacement les opinions des utilisateurs humains r\u00e9els.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les robots peuvent aimer, suivre et commenter les plateformes de m\u00e9dias sociaux d'autres utilisateurs, ce qui peut sembler une fonction pratique. Mais comme ils ne sont pas humains, les robots ne comprennent pas le contexte humain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils peuvent aimer, suivre ou retweeter un hashtag qu'ils ont \u00e9t\u00e9 programm\u00e9s \u00e0 suivre et qui ne refl\u00e8te pas n\u00e9cessairement les id\u00e9aux de votre marque ou vos valeurs personnelles. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils peuvent \u00e9galement suivre des comptes qui ne correspondent pas forc\u00e9ment \u00e0 votre public cible ou \u00e0 votre profil client type. Cela peut cr\u00e9er un d\u00e9calage avec vos abonn\u00e9s, dont certains vous avez mis beaucoup d'efforts \u00e0 gagner.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il faut \u00e9galement se m\u00e9fier des robots qui cr\u00e9ent de faux comptes ou usurpent l'identit\u00e9 en ligne de personnes pour promouvoir le spam ou qui font partie des offres \"achetez un nombre X de followers\" propos\u00e9es par des entreprises malhonn\u00eates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les personnes qui suivent ces comptes sont des bots et ne servent qu'\u00e0 gonfler le nombre de followers. Il s'agit d'une situation o\u00f9 la quantit\u00e9 l'emporte sur la qualit\u00e9 : vous d\u00e9pensez de l'argent pour obtenir des followers, mais aucun de ces milliers de followers n'ach\u00e8te jamais votre produit.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2017, <a href=\"https:\/\/www.nytimes.com\/2017\/06\/06\/business\/media\/instagram-bots.html\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram a commenc\u00e9 \u00e0 s\u00e9vir<\/a> sur les entreprises qui proposaient (moyennant finances, bien s\u00fbr) de faux followers, likes et commentaires sur leur plateforme. Les <i>New York Times <\/i>a publi\u00e9 un<a href=\"https:\/\/www.nytimes.com\/interactive\/2018\/01\/27\/technology\/social-media-bots.html?module=inline\" target=\"_blank\" rel=\"noopener noreferrer\"> article approfondi<\/a> en 2018 sur le \"march\u00e9 noir\" des bots et des faux adeptes des m\u00e9dias sociaux.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous ne disons pas qu'il faut avoir peur d'utiliser des robots - des robots de conversation, en particulier - mais il faut se m\u00e9fier des robots qui ont un comportement peu recommandable. Il est important que vous fassiez des recherches approfondies sur les bots que vous choisissez d'utiliser (et avec lesquels vous interagissez) et que vous vous souveniez que les meilleurs sont ceux qui <i>aider<\/i> vous, sans pr\u00e9tendre le faire <i>\u00eatre<\/i> vous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gardez toujours \u00e0 l'esprit que ce qui compte vraiment, c'est la qualit\u00e9 des suiveurs, plut\u00f4t que leur quantit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Warning_Signs\"><\/span><b>Signes d'alerte<span class=\"Apple-converted-space\">&nbsp;<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous trouverez ci-dessous une liste d'\u00e9l\u00e9ments \u00e0 surveiller lorsqu'il s'agit de mauvais bots ou de ceux qui utilisent des bots de mani\u00e8re non professionnelle et\/ou non \u00e9thique :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Faux comptes : ceux qui vous offrent des followers pour un prix, ou ceux qui vous suivent (ne vous engagez pas !)<\/li><li>Faux followers ou fausse popularit\u00e9 : ceux qui proposent d'augmenter votre nombre de followers, de retweeter en votre nom, ou de donner \u00e0 vos posts des likes ou des commentaires pour un certain prix.<\/li><li>Attaquants de concurrents : bots qui d\u00e9truisent vos concurrents en leur donnant de mauvaises critiques ou qui se livrent \u00e0 d'autres pratiques commerciales contraires \u00e0 l'\u00e9thique et ill\u00e9gitimes.<\/li><li>Les propagandistes : l'avertissement ci-dessus selon lequel les robots peuvent retweeter quelque chose en votre nom s'ils sont programm\u00e9s pour suivre un hashtag peut se retourner contre vous s'ils retweetent quelque chose qui peut contribuer \u00e0 la propagation de fausses nouvelles.<\/li><li>L'utilisation d'un trop grand nombre de robots : n'oubliez pas que les m\u00e9dias sociaux sont un moyen d'entrer en contact avec les membres et les personnes qui les suivent \u00e0 un niveau personnel et que l'utilisation d'un trop grand nombre de robots cr\u00e9e une d\u00e9connexion.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Legitimate_and_Safe_Bots\"><\/span><b>Cr\u00e9er des robots l\u00e9gitimes et s\u00fbrs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous cherchez un endroit s\u00fbr pour cr\u00e9er votre propre robot, essayez d'utiliser <a href=\"https:\/\/developers.facebook.com\/docs\/messenger-platform\/getting-started\/quick-start\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Messenger<\/a> pour construire votre premier. Et ne manquez pas de jeter un coup d'\u0153il sur <a href=\"https:\/\/chatfuel.com\" target=\"_blank\" rel=\"noopener noreferrer\">Chatfuel<\/a>Il s'agit de la premi\u00e8re plateforme de chatbot au monde, utilis\u00e9e par des entreprises de renom telles qu'Adidas, HTC et JustEat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/conversable.com\" target=\"_blank\" rel=\"noopener noreferrer\">Conversable<\/a> est une plateforme de messagerie automatis\u00e9e et d'assistants vocaux. Facebook lui-m\u00eame est un client, tout comme le g\u00e9ant de l'alimentation Pizza Hut et un certain nombre de cha\u00eenes de magasins d'alimentation et de proximit\u00e9, comme Whole Foods et 7-Eleven.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i>Si nous vous avons montr\u00e9 les aspects n\u00e9gatifs des robots de m\u00e9dias sociaux, nous vous avons \u00e9galement montr\u00e9 comment ils peuvent \u00eatre utilis\u00e9s \u00e0 bon escient. Nous voulons donc savoir ce qu'il en est : Utilisez-vous des robots ? Ont-ils aid\u00e9 votre site d'adh\u00e9sion ? De quelle mani\u00e8re ? Nous serions ravis que vous partagiez vos exp\u00e9riences avec nos lecteurs. Envoyez-nous un commentaire ci-dessous !<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>You probably know by now that social media is a must as you grow your membership-site business. And you probably know firsthand how time-consuming running a social media campaign can be. Hopefully you\u2019ve caught our posts about tools that can help you facilitate your social media marketing. But as with anything in running a business\u2014and [&hellip;]<\/p>\n","protected":false},"author":3121,"featured_media":17310,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-17254","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"As with everything when it comes to social media, there are a few do&#039;s and don\u2019ts when it comes to using social media bots. Learn them here.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<meta name=\"keywords\" content=\"social media bots\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Social Media Bots: Are They All Bad?\" \/>\n\t\t<meta property=\"og:description\" content=\"As with everything when it comes to social media, there are a few do&#039;s and don\u2019ts when it comes to using social media bots. Learn them here.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Social-Media-Bots@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Social-Media-Bots@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"888\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-01-03T16:13:33+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-01-18T21:14:37+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Social Media Bots: Are They All Bad?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"As with everything when it comes to social media, there are a few do&#039;s and don\u2019ts when it comes to using social media bots. Learn them here.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Social-Media-Bots@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#blogposting\",\"name\":\"Social Media Bots: Are They All Bad?\",\"headline\":\"Social Media Bots: Are They All Bad?\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Social-Media-Bots@2x.png\",\"width\":1480,\"height\":888,\"caption\":\"social media bots\"},\"datePublished\":\"2019-01-03T09:13:33-05:00\",\"dateModified\":\"2021-01-18T14:14:37-05:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#webpage\"},\"articleSection\":\"Uncategorized\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/uncategorized\\\/#listItem\",\"name\":\"Uncategorized\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/uncategorized\\\/#listItem\",\"position\":2,\"name\":\"Uncategorized\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/uncategorized\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#listItem\",\"name\":\"Social Media Bots: Are They All Bad?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#listItem\",\"position\":3,\"name\":\"Social Media Bots: Are They All Bad?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/uncategorized\\\/#listItem\",\"name\":\"Uncategorized\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/\",\"name\":\"Lindsay Flanagan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1789441966\",\"width\":96,\"height\":96,\"caption\":\"Lindsay Flanagan\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/\",\"name\":\"Social Media Bots: Are They All Bad?\",\"description\":\"As with everything when it comes to social media, there are a few do's and don\\u2019ts when it comes to using social media bots. Learn them here.\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Social-Media-Bots@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#mainImage\",\"width\":1480,\"height\":888,\"caption\":\"social media bots\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#mainImage\"},\"datePublished\":\"2019-01-03T09:13:33-05:00\",\"dateModified\":\"2021-01-18T14:14:37-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Social Media Bots: Are They All Bad?<\/title>\n\n","aioseo_head_json":{"title":"Les robots des m\u00e9dias sociaux : Sont-ils tous mauvais ?","description":"Comme pour tout ce qui concerne les m\u00e9dias sociaux, il y a quelques choses \u00e0 faire et \u00e0 ne pas faire lorsqu'il s'agit d'utiliser des robots de m\u00e9dias sociaux. D\u00e9couvrez-les ici.","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/","robots":"max-image-preview:large","keywords":"social media bots","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#blogposting","name":"Social Media Bots: Are They All Bad?","headline":"Social Media Bots: Are They All Bad?","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Social-Media-Bots@2x.png","width":1480,"height":888,"caption":"social media bots"},"datePublished":"2019-01-03T09:13:33-05:00","dateModified":"2021-01-18T14:14:37-05:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#webpage"},"articleSection":"Uncategorized"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/uncategorized\/#listItem","name":"Uncategorized"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/uncategorized\/#listItem","position":2,"name":"Uncategorized","item":"https:\/\/memberpress.com\/fr\/blog\/category\/uncategorized\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#listItem","name":"Social Media Bots: Are They All Bad?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#listItem","position":3,"name":"Social Media Bots: Are They All Bad?","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/uncategorized\/#listItem","name":"Uncategorized"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/","name":"Lindsay Flanagan","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1789441966","width":96,"height":96,"caption":"Lindsay Flanagan"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/","name":"Social Media Bots: Are They All Bad?","description":"As with everything when it comes to social media, there are a few do's and don\u2019ts when it comes to using social media bots. Learn them here.","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Social-Media-Bots@2x.png","@id":"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#mainImage","width":1480,"height":888,"caption":"social media bots"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/#mainImage"},"datePublished":"2019-01-03T09:13:33-05:00","dateModified":"2021-01-18T14:14:37-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"Social Media Bots: Are They All Bad?","og:description":"As with everything when it comes to social media, there are a few do's and don\u2019ts when it comes to using social media bots. Learn them here.","og:url":"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Social-Media-Bots@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Social-Media-Bots@2x.png","og:image:width":1480,"og:image:height":888,"article:published_time":"2019-01-03T16:13:33+00:00","article:modified_time":"2021-01-18T21:14:37+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Social Media Bots: Are They All Bad?","twitter:description":"As with everything when it comes to social media, there are a few do's and don\u2019ts when it comes to using social media bots. Learn them here.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Social-Media-Bots@2x.png"},"aioseo_meta_data":{"post_id":"17254","title":null,"description":"Comme pour tout ce qui concerne les m\u00e9dias sociaux, il y a quelques choses \u00e0 faire et \u00e0 ne pas faire lorsqu'il s'agit d'utiliser des robots de m\u00e9dias sociaux. D\u00e9couvrez-les ici.","keywords":[{"label":"social media bots","value":"social media bots"}],"keyphrases":{"focus":{"keyphrase":"social media bots","score":64,"analysis":{"keyphraseInTitle":[],"keyphraseInDescription":{"title":"Focus keyphrase in meta description","description":"Focus keyphrase found in meta description.","score":9,"maxScore":9,"error":0},"keyphraseInURL":{"title":"Focus Keyphrase in URL","description":"Focus Keyphrase used in the URL.","score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"title":"Focus keyphrase in introduction","description":"Your Focus keyphrase does not appear in the first paragraph. Make sure the topic is clear immediately.","score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"title":"Focus Keyphrase in Subheadings","description":"Use your focus keyphrase more in your H2 and H3 subheadings","score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"title":"Focus keyphrase in image alt attributes","description":"Focus keyphrase not found in image alt attribute(s). Add an image with your Focus keyphrase as alt text.","score":3,"maxScore":9,"error":1},"keyphraseLength":{"title":"Focus keyphrase length","description":"Good job!","score":9,"maxScore":9,"error":0,"length":3}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"none","schema_type_options":"{\"webPage\":{\"webPageType\":\"WebPage\"},\"article\":{\"articleType\":\"BlogPosting\"},\"book\":[],\"course\":[],\"event\":[],\"jobPosting\":[],\"music\":[],\"person\":[],\"product\":[],\"recipe\":[],\"restaurant\":[],\"service\":[],\"software\":[],\"video\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":{"businessInfo":{"name":"","urls":{"website":"","aboutPage":"","contactPage":""},"address":{"line1":"","line2":"","zip":"","city":"","state":"","country":""},"contact":{"email":"","phone":"","fax":""},"ids":{"vatID":"","taxID":"","chamberID":""},"payment":{"priceIndication":"","currenciesAccepted":"","methodsAccepted":""},"areaServed":""},"openingHours":{"show":false,"closedLabel":"","open24h":false,"open24hLabel":"","open247":false,"use24hFormat":false,"twoSets":false,"timezone":"","hours":[]}},"seo_analyzer_scan_date":"2026-08-20 20:20:44","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:23","updated":"2026-08-20 20:20:44","focus_keyword":"social media bots","additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/uncategorized\/\" title=\"Uncategorized\">Uncategorized<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tSocial Media Bots: Are They All Bad?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Uncategorized","link":"https:\/\/memberpress.com\/fr\/blog\/category\/uncategorized\/"},{"label":"Social Media Bots: Are They All Bad?","link":"https:\/\/memberpress.com\/fr\/blog\/using-social-media-bots-the-good-and-bad\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=17254"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/17310"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=17254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=17254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=17254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}