{"id":17257,"date":"2018-12-24T10:38:57","date_gmt":"2018-12-24T17:38:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=17257"},"modified":"2018-12-24T10:38:57","modified_gmt":"2018-12-24T17:38:57","slug":"how-to-get-your-content-to-appear-in-google-answer-boxes","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/","title":{"rendered":"Comment faire appara\u00eetre votre contenu dans les Answer Boxes de Google ?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Lorsque vous utilisez Google, vous avez peut-\u00eatre remarqu\u00e9 que le moteur de recherche affiche parfois un r\u00e9sultat sp\u00e9cifique dans une liste de r\u00e9sultats. <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> en haut de la premi\u00e8re page. Il s'agit de la \"bo\u00eete de r\u00e9ponse\" de Google, qui offre une opportunit\u00e9 importante \u00e0 votre site web.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Figurer dans un champ de r\u00e9ponse Google est un excellent moyen d'attirer l'attention des chercheurs et de diriger le trafic directement vers votre site (plut\u00f4t que vers vos concurrents). Cela peut se traduire par des <\/span><a href=\"https:\/\/www.wordstream.com\/conversion-rate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">taux de conversion<\/span><\/a><span style=\"font-weight: 400;\">et vous rendre plus accessible aux lecteurs ou clients potentiels.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d8bec348471\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d8bec348471\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#An_Introduction_to_Google_Answer_Boxes\" >Introduction aux bo\u00eetes de r\u00e9ponse Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#How_to_Get_Your_Content_to_Appear_in_Google_Answer_Boxes_4_Key_Tips\" >Comment faire appara\u00eetre votre contenu dans les bo\u00eetes de r\u00e9ponse de Google (4 conseils cl\u00e9s)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#1_Target_Relevant_Keywords\" >1. Cibler des mots-cl\u00e9s pertinents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#2_Create_Content_Using_a_Question-and-Answer_Format\" >2. Cr\u00e9er un contenu sous forme de questions-r\u00e9ponses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#3_Include_Lists_Graphs_and_Tables\" >3. Inclure des listes, des graphiques et des tableaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#4_Maintain_Search_Engine_Optimization_SEO_Best_Practices\" >4. Maintenir les meilleures pratiques en mati\u00e8re d'optimisation des moteurs de recherche (SEO)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">Dans cet article, nous allons vous pr\u00e9senter quelques techniques qui peuvent augmenter les chances que votre contenu se retrouve dans ces bo\u00eetes de r\u00e9ponse. C'est parti !<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"An_Introduction_to_Google_Answer_Boxes\"><\/span><span style=\"font-weight: 400;\">Introduction aux bo\u00eetes de r\u00e9ponse Google<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Il y a de fortes chances que vous ayez d\u00e9j\u00e0 vu des bo\u00eetes de r\u00e9ponse Google. Elles ressemblent \u00e0 ceci :<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-17274\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example.png\" alt=\"Exemple de bo\u00eete de r\u00e9ponse Google.\" width=\"1290\" height=\"527\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example.png 1290w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-300x123.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-1024x418.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-768x314.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-416x170.png 416w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-840x343.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-1216x497.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-700x286.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-156x64.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-1080x441.png 1080w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Cette bo\u00eete (parfois appel\u00e9e \u2018 extrait optimis\u00e9 ') est con\u00e7ue pour offrir \u00e0 l'internaute une r\u00e9ponse imm\u00e9diate \u00e0 sa question. La r\u00e9ponse est g\u00e9n\u00e9ralement tir\u00e9e d'un site tr\u00e8s bien class\u00e9 dans les pages de r\u00e9sultats des moteurs de recherche (<\/span><span style=\"font-weight: 400;\">SERP<\/span><span style=\"font-weight: 400;\">) pour leur requ\u00eate. En effet, <a href=\"https:\/\/cognitiveseo.com\/blog\/6266\/decoding-google-answer-box-algorithm-serp-research-10-353-keywords\/\" target=\"_blank\" rel=\"noopener\">69% de snippets vedettes<\/a><\/span><span style=\"font-weight: 400;\">\u00a0contiennent des extraits de sites web. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Le contenu de la bo\u00eete de r\u00e9ponse de Google entre en jeu <\/span><a href=\"https:\/\/www.searchenginejournal.com\/featured-snippets-types\/219907\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">de nombreuses formes<\/span><\/a><span style=\"font-weight: 400;\">La plupart du temps, il s'agit de paragraphes, de listes et de tableaux. Cette diversit\u00e9 de formats signifie que vous pouvez faire remarquer votre contenu de diff\u00e9rentes mani\u00e8res, ce que nous verrons plus en d\u00e9tail par la suite.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Cette position dans les SERP peut \u00e9galement \u00eatre appel\u00e9e \u2018 Position #0 ', car il s'agit de la position la mieux class\u00e9e, situ\u00e9e au-dessus du premier r\u00e9sultat. <em>et<\/em> les annonces payantes. Comme vous pouvez l'imaginer, le fait que votre contenu soit pr\u00e9sent\u00e9 dans cet espace offre un certain nombre d'avantages : <\/span><\/p>\n<ul>\n<li><b>Augmentation du trafic et des conversions.\u00a0<span style=\"font-weight: 400;\">Le fait d'\u00eatre en t\u00eate des SERP est s\u00fbr d'apporter un plus grand volume de trafic \u00e0 votre site. <a href=\"https:\/\/www.semrush.com\/blog\/how-to-earn-your-featured-snippets\/\" target=\"_blank\" rel=\"noopener\">Une \u00e9tude de SEMrush<\/a>\u00a0<\/span><span style=\"font-weight: 400;\">a m\u00eame d\u00e9montr\u00e9 une augmentation de 500% du trafic pour un site web qui a gagn\u00e9 une place dans une bo\u00eete de r\u00e9ponse de Google. En position #0 \u00e9galement <\/span><a href=\"https:\/\/meltdesign.co.uk\/importance-trust-website\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">renforce votre cr\u00e9dibilit\u00e9<\/span><\/a><span style=\"font-weight: 400;\"> comme une ressource qui vaut la peine d'\u00eatre consult\u00e9e.<\/span><\/b><\/li>\n<li><strong>R\u00e9duction des co\u00fbts de paiement par clic (PPC).<\/strong>\u00a0<span style=\"font-weight: 400;\">Les professionnels du marketing et les blogueurs utilisent souvent\u00a0<\/span><a href=\"https:\/\/www.wordstream.com\/pay-per-click-advertising\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Publicit\u00e9 PPC<\/span><\/a><span style=\"font-weight: 400;\">dans le but d'obtenir un meilleur classement dans les SERP. En ciblant plut\u00f4t un emplacement dans les bo\u00eetes de r\u00e9ponse, vous pouvez \u00e9conomiser de l'argent \u00e0 long terme.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Avantages par rapport \u00e0 la concurrence.\u00a0<\/b><span style=\"font-weight: 400;\">Le fait de figurer dans les r\u00e9sultats de Google vous permet de d\u00e9passer plus facilement vos concurrents lorsqu'il s'agit d'attirer votre public cible. Vous n'avez pas besoin d'\u00eatre en premi\u00e8re position dans les r\u00e9sultats r\u00e9guliers de Google.\u00a0<\/span><span style=\"font-weight: 400;\">r\u00e9sultats organiques<\/span><span style=\"font-weight: 400;\"> afin de figurer dans une bo\u00eete de r\u00e9ponse, de sorte que les chercheurs puissent visiter votre site web plut\u00f4t qu'un site mieux class\u00e9.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Les avantages d'une fonction de bo\u00eete de r\u00e9ponse Google sont impressionnants. Toutefois, comme vous pouvez vous en douter, il n'est pas facile d'y parvenir. Heureusement, vous pouvez prendre plusieurs mesures pour augmenter vos chances.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Get_Your_Content_to_Appear_in_Google_Answer_Boxes_4_Key_Tips\"><\/span><span style=\"font-weight: 400;\">Comment faire appara\u00eetre votre contenu dans les bo\u00eetes de r\u00e9ponse de Google (4 conseils cl\u00e9s)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bien qu'une place dans la bo\u00eete de r\u00e9ponse de Google ne puisse jamais \u00eatre garantie, il y a <em>sont<\/em>\u00a0Il existe plusieurs fa\u00e7ons d'adapter le contenu de votre site web pour augmenter la probabilit\u00e9 qu'il soit plac\u00e9 en position #0. Passons en revue quatre des techniques les plus efficaces.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Target_Relevant_Keywords\"><\/span><span style=\"font-weight: 400;\">1. Cibler des mots-cl\u00e9s pertinents<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">La plupart des bo\u00eetes de r\u00e9ponse sont <\/span><a href=\"http:\/\/www.seobythesea.com\/2015\/06\/how-google-may-trigger-answer-box-results-for-queries\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">d\u00e9clench\u00e9s par des mots-cl\u00e9s \u00e0 longue tra\u00eene<\/span><\/a><span style=\"font-weight: 400;\">. Cela signifie que les requ\u00eates de recherche plus longues sont plus susceptibles d'afficher une bo\u00eete de r\u00e9ponse dans les r\u00e9sultats. Lorsque\u00a0<\/span><a href=\"https:\/\/memberpress.com\/fr\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">la recherche de mots-cl\u00e9s pertinents<\/span><\/a><span style=\"font-weight: 400;\">, Par cons\u00e9quent, vous devriez vous concentrer sur ceux qui comptent entre 3 et 6 mots (par exemple, \u201c comment cr\u00e9er un blog \u201d plut\u00f4t que \u201c guide du blog \u201d).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">En outre, vous pouvez incorporer dans votre contenu des mots-cl\u00e9s qui <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/cognitiveseo.com\/blog\/6266\/decoding-google-answer-box-algorithm-serp-research-10-353-keywords\/\" target=\"_blank\" rel=\"noopener\">ont d\u00e9j\u00e0 des cases de r\u00e9ponse<\/a> dans les r\u00e9sultats. Vous vous concentrez ainsi sur les questions auxquelles Google pense qu'il est possible de r\u00e9pondre simplement. V\u00e9rifiez les informations contenues dans la bo\u00eete de r\u00e9ponse, puis adaptez votre propre contenu pour mieux r\u00e9pondre \u00e0 la question.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Enfin, vous pouvez \u00e9galement consulter les sections \"Recherches connexes\" et \"Les gens se posent aussi des questions\" des SERP pour toute recherche pertinente. Cr\u00e9er des articles qui <\/span><span style=\"font-weight: 400;\">inclure ces mots-cl\u00e9s connexes<\/span><span style=\"font-weight: 400;\"> est un excellent moyen de montrer \u00e0 Google que votre contenu est li\u00e9 \u00e0 la requ\u00eate initiale.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_Content_Using_a_Question-and-Answer_Format\"><\/span><span style=\"font-weight: 400;\">2. Cr\u00e9er un contenu sous forme de questions-r\u00e9ponses<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">L'objectif des bo\u00eetes de r\u00e9ponse Google \u00e9tant de fournir des r\u00e9ponses rapides \u00e0 des questions courantes, il est logique que vous cr\u00e9iez d\u00e9lib\u00e9r\u00e9ment ce type de contenu. Les questions <\/span><a href=\"https:\/\/www.semrush.com\/blog\/large-scale-study-how-to-rank-for-featured-snippets-in-2018\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">maquillage 41%<\/span><\/a><span style=\"font-weight: 400;\"> du contenu de la bo\u00eete de r\u00e9ponse. En d'autres termes, vous devez vous assurer qu'au moins une partie du contenu que vous produisez <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/08\/09\/question-keywords\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pose clairement une question<\/span><\/a><span style=\"font-weight: 400;\">puis une r\u00e9ponse directe.<br \/>\n<\/span><br \/>\n<span style=\"font-weight: 400;\">Aussi \u00e9trange que cela puisse para\u00eetre au d\u00e9part, essayez de prendre l'habitude de r\u00e9pondre \u00e0 la question principale d'une page ou d'un article d\u00e8s la premi\u00e8re phrase du contenu. Vous augmenterez ainsi vos chances de voir les premi\u00e8res phrases ou les premiers paragraphes appara\u00eetre dans une bo\u00eete de r\u00e9ponse pertinente. Vous pouvez \u00e9galement inclure plus d'une question par article. Dans ce cas, l'utilisation de mots-cl\u00e9s dans les r\u00e9ponses fr\u00e9quentes \u00e0 la question principale augmente vos chances de voir appara\u00eetre des r\u00e9ponses pertinentes dans la bo\u00eete de r\u00e9ponse.\u00a0<\/span><span style=\"font-weight: 400;\">en-t\u00eates<\/span><span style=\"font-weight: 400;\"> aide Google \u00e0 comprendre votre <\/span><a href=\"https:\/\/www.postmm.com\/seo\/technical-seo\/h1-and-h2-header-tags-and-how-they-affect-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">le contenu des sous-sujets<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Plus important encore, vous devez inclure dans votre contenu des r\u00e9ponses br\u00e8ves et directes. Cela permet de mieux correspondre \u00e0 l'objectif de la\u00a0<\/span><a href=\"https:\/\/www.searchenginejournal.com\/featured-snippets-types\/219907\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">la pr\u00e9sentation d'une bo\u00eete de r\u00e9ponse<\/span><\/a>. A<span style=\"font-weight: 400;\">pr\u00e8s la r\u00e9ponse initiale, le reste du contenu peut \u00eatre aussi long et d\u00e9taill\u00e9 que vous le souhaitez.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Include_Lists_Graphs_and_Tables\"><\/span><span style=\"font-weight: 400;\">3. Inclure des listes, des graphiques et des tableaux<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 16px;\">Comme indiqu\u00e9 pr\u00e9c\u00e9demment, le contenu affich\u00e9 dans les bo\u00eetes de r\u00e9ponse Google peut prendre plusieurs formes. Les r\u00e9ponses fournies sous forme de liste sont tr\u00e8s appr\u00e9ci\u00e9es des utilisateurs, car elles leur permettent d'acc\u00e9der rapidement aux informations dont ils ont besoin.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consid\u00e9rer <a href=\"https:\/\/aci.info\/2014\/02\/20\/the-science-behind-the-popularity-of-listicles\/\" target=\"_blank\" rel=\"noopener\">la popularit\u00e9 des sites proposant des listes<\/a><\/span><span style=\"font-weight: 400;\">\u00a0comme Buzzfeed. Les gens veulent des r\u00e9ponses rapides, dans une pr\u00e9sentation facile \u00e0 lire. Google reconna\u00eet ce d\u00e9sir et pr\u00e9sente souvent des sites qui incluent des r\u00e9ponses format\u00e9es en\u00a0<\/span><a href=\"https:\/\/www.searchenginejournal.com\/featured-snippets-types\/219907\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">listes, graphiques et tableaux<\/span><\/a><span style=\"font-weight: 400;\">. L'inclusion de ces \u00e9l\u00e9ments dans votre contenu peut augmenter ses chances d'\u00eatre remarqu\u00e9.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Si vous avez un site WordPress, vous pouvez cr\u00e9er facilement des tableaux et des graphiques en utilisant des outils d\u00e9di\u00e9s.\u00a0<\/span><span style=\"font-weight: 400;\">plugins<\/span><span style=\"font-weight: 400;\">. Des outils tels que <\/span><a href=\"https:\/\/wordpress.org\/plugins\/tablepress\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TablePress<\/span><\/a><span style=\"font-weight: 400;\"> et <\/span><a href=\"https:\/\/wordpress.org\/plugins\/easy-table\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Table facile<\/span><\/a><span style=\"font-weight: 400;\"> vous permettent d'\u00e9laborer rapidement un contenu convivial. N'oubliez pas d'inclure vos mots-cl\u00e9s !<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Maintain_Search_Engine_Optimization_SEO_Best_Practices\"><\/span><span style=\"font-weight: 400;\">4. Maintenir les meilleures pratiques en mati\u00e8re d'optimisation des moteurs de recherche (SEO)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lorsque vous essayez d'atteindre la position #0, veillez \u00e0 ne pas perdre de vue votre <\/span><a href=\"https:\/\/memberpress.com\/fr\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">objectifs habituels en mati\u00e8re d'optimisation des moteurs de recherche (SEO)<\/span><\/a><span style=\"font-weight: 400;\">. Les <\/span><a href=\"https:\/\/www.fiftyfiveandfive.com\/5-google-algorithm-changes-to-focus-in-2018\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Algorithme de Google<\/span><\/a><span style=\"font-weight: 400;\"> doit pouvoir trouver et comprendre vos pages aussi facilement que vos visiteurs.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Vous devez vous assurer que le contenu que vous souhaitez faire figurer dans un champ de r\u00e9ponse Google est <a href=\"https:\/\/memberpress.com\/fr\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noopener\">cr\u00e9\u00e9 avec l'objectif de r\u00e9f\u00e9rencement\u00a0<\/a><\/span><span style=\"font-weight: 400;\">l'esprit. Cela signifie que vous devez inclure vos mots-cl\u00e9s dans les titres, les descriptions et le contenu, utiliser correctement les cat\u00e9gories et les balises, prendre l'habitude de <\/span><a href=\"https:\/\/moz.com\/learn\/seo\/internal-link\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">liens internes<\/span><\/a>,<span style=\"font-weight: 400;\"> et <\/span><span style=\"font-weight: 400;\">ainsi de suite<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Il existe un certain nombre de plugins diff\u00e9rents qui peuvent contribuer \u00e0 l'optimisation de votre site WordPress pour Google, tels que <\/span><a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Yoast SEO<\/span><\/a><span style=\"font-weight: 400;\"> et <\/span><a href=\"https:\/\/wordpress.org\/plugins\/autodescription\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Le cadre de r\u00e9f\u00e9rencement<\/span><\/a><span style=\"font-weight: 400;\">. Ces outils puissants vous aident \u00e0 rechercher des mots-cl\u00e9s pertinents et \u00e0 analyser votre contenu pour y apporter d'\u00e9ventuelles am\u00e9liorations. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Atteindre la position #0 sur Google n'est pas une mince affaire. Cependant, cela peut se traduire par une augmentation significative du trafic et des taux de conversion, et le jeu en vaut la chandelle. Bien qu'il ne soit jamais garanti que votre contenu se retrouve dans la bo\u00eete de r\u00e9ponse de Google, il existe de nombreuses fa\u00e7ons d'augmenter vos chances.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">R\u00e9capitulons les quatre meilleures strat\u00e9gies que vous pouvez adopter :<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inclure <\/span><span style=\"font-weight: 400;\">des mots-cl\u00e9s pertinents \u00e0 longue tra\u00eene<\/span><span style=\"font-weight: 400;\"> dans votre contenu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cr\u00e9er du contenu avec un <\/span><span style=\"font-weight: 400;\">format questions-r\u00e9ponses<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inclure <\/span><span style=\"font-weight: 400;\">listes, graphiques et tableaux<\/span>.<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gardez le contr\u00f4le de votre situation g\u00e9n\u00e9rale <\/span><span style=\"font-weight: 400;\">Strat\u00e9gie de r\u00e9f\u00e9rencement.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Avez-vous d'autres questions sur les bo\u00eetes de r\u00e9ponse Google ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>When using Google, you may have noticed that the search engine will sometimes display one specific result in a box at the top of the first page. This is the Google \u2018answer box\u2019, and it offers a significant opportunity to your website. Being featured in a Google answer box is a great way to get [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17288,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[],"class_list":{"0":"post-17257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you want your site&#039;s content to be noticed, Google answer boxes can play a huge role. 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