\n\n $\"abonnements$ <\/a>\n<\/div><\/div>\n\n\n\n\n

La cr\u00e9ation d'une version gratuite peut contribuer \u00e0 \u00e9liminer les obstacles financiers qui emp\u00eachent les gens d'adh\u00e9rer \u00e0 votre programme d'affiliation. <\/p>\n\n\n\n

En ajoutant un programme gratuit \u00e0 votre site d'adh\u00e9sion, vous donnez \u00e0 votre public cible un moyen de v\u00e9rifier la qualit\u00e9 de votre contenu sans risque financier.<\/p>\n\n\n\n

Vous pouvez \u00e9galement profiter de cette occasion pour augmenter votre liste d'adresses \u00e9lectroniques en offrant aux utilisateurs la possibilit\u00e9 de s'inscrire \u00e0 votre bulletin d'information \u00e9lectronique<\/a> lors de la cr\u00e9ation de leur compte gratuit pour votre programme d'introduction.<\/p>\n\n\n\n

Lors de la cr\u00e9ation du programme gratuit, r\u00e9fl\u00e9chissez \u00e0 la possibilit\u00e9 de r\u00e9utiliser une partie du contenu de vos programmes payants ou de produire un nouveau contenu. <\/p>\n\n\n\n

Quoi qu'il en soit, veillez \u00e0 ce que ce contenu soit le meilleur possible. N'oubliez pas que les personnes qui s'inscrivent utiliseront ce contenu pour d\u00e9cider si vos programmes payants en valent la peine.<\/p>\n\n\n\n

<\/span>Proposer une option moins ch\u00e8re<\/span><\/h2>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
Si l'id\u00e9e de cr\u00e9er un programme d'adh\u00e9sion gratuit ne vous s\u00e9duit pas, envisagez plut\u00f4t de proposer une option \u00e0 prix r\u00e9duit. Vous pouvez int\u00e9grer strat\u00e9giquement Offres \u00e0 dur\u00e9e limit\u00e9e<\/a> pour stimuler l'urgence et les conversions.<\/p>\n\n\n\n
Vous adopterez la m\u00eame approche que pour le programme gratuit, tout en gagnant de l'argent gr\u00e2ce \u00e0 vos efforts en facturant des frais d'acc\u00e8s relativement faibles.<\/p>\n\n\n\n
L'avantage de cr\u00e9er une option d'adh\u00e9sion \u00e0 prix r\u00e9duit est que l'utilisateur aura d\u00e9j\u00e0 cr\u00e9\u00e9 un compte lors de son inscription. <\/p>\n\n\n\n
Le fait que les informations relatives au paiement soient d\u00e9j\u00e0 dans le syst\u00e8me \u00e9limine certaines frictions, ce qui permet aux membres d'atteindre plus facilement l'objectif fix\u00e9. Mise \u00e0 niveau<\/em> et rejoindre votre produit d'adh\u00e9sion \u00e0 prix plein \u00e0 l'avenir.<\/p>\n\n\n\n
<\/span>Essais gratuits de sites d'adh\u00e9sion<\/span><\/h2>\n\n\n\n $\"offrir$ <\/figure>\n\n\n\n
L'ajout d'un essai gratuit \u00e0 votre programme d'adh\u00e9sion pr\u00e9sente de nombreux avantages. <\/p>\n\n\n\n
Cependant, contrairement \u00e0 la cr\u00e9ation d'un mini-cours gratuit ou d'une version \u00e0 prix r\u00e9duit de votre produit principal, il n'est pas n\u00e9cessaire de produire un nouveau programme. Au lieu de cela, vous offrez simplement un acc\u00e8s gratuit \u00e0 votre programme existant pour une dur\u00e9e d\u00e9termin\u00e9e.<\/p>\n\n\n\n
Avec un puissant plugin d'adh\u00e9sion comme MemberPress,\u00a0 la mise en place d'un essai gratuit est un jeu d'enfant<\/a>Il s'agit donc d'une m\u00e9thode que vous pouvez mettre en \u0153uvre d\u00e8s aujourd'hui. <\/p>\n\n\n\n
MemberPress vous offre la possibilit\u00e9 de demander aux membres de saisir leurs coordonn\u00e9es de paiement lors de l'inscription, ou de leur donner simplement acc\u00e8s au contenu.<\/p>\n\n\n\n
<\/span>\u00c9mission de coupons de r\u00e9duction<\/span><\/h2>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\nSi vous disposez d'un plugin d'adh\u00e9sion sophistiqu\u00e9 comme MemberPress, les coupons de r\u00e9duction constituent une autre option promotionnelle efficace et simple. <\/p>\n\n\n\nGr\u00e2ce \u00e0 la fa\u00e7on dont <a href=\"https:\/\/memberpress.com\/fr\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Les codes de r\u00e9duction fonctionnent dans MemberPress<\/a>Vous gardez un contr\u00f4le total sur la fa\u00e7on dont les coupons sont utilis\u00e9s et sur les \u00e9conomies r\u00e9alis\u00e9es par les utilisateurs.<\/p>\n\n\n\nIl y a plusieurs fa\u00e7ons d'utiliser les coupons de r\u00e9duction. Vous pouvez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>partager un code promotionnel avec les abonn\u00e9s \u00e0 la lettre d'information \u00e9lectronique, <\/li>\n\n\n\n<li>annoncer un code lors de la promotion de votre programme d'adh\u00e9sion par le biais d'un article invit\u00e9 ou d'un podcast, <\/li>\n\n\n\n<li>d\u00e9livrer un code sur une base individuelle<\/li>\n\n\n\n<li>cr\u00e9er une banni\u00e8re sur votre site pour inciter les visiteurs \u00e0 faire un achat<\/li>\n\n\n\n<li>Si vous faites des promotions hors ligne, par exemple en imprimant des d\u00e9pliants, vous pouvez inclure un code de r\u00e9duction dans le contenu. <\/li>\n<\/ul>\n\n\n\nLes coupons ne se contentent pas d'inciter \u00e0 l'inscription, ils vous permettent \u00e9galement de suivre l'efficacit\u00e9 de vos efforts de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Achetez-en un et obtenez-en un gratuitement<\/span><\/h2>\n\n\n\nSi vous avez plus d'un programme d'adh\u00e9sion, une vente BOGO peut \u00eatre une m\u00e9thode promotionnelle tr\u00e8s efficace. <\/p>\n\n\n\nLa promotion BOGO la plus courante consiste \u00e0 offrir gratuitement l'article le moins cher. D'autres structures promotionnelles tout aussi efficaces sont l'achat d'un article \u00e0 moiti\u00e9 prix ou l'achat de deux articles \u00e0 moiti\u00e9 prix.<\/p>\n\n\n\nUne autre option consiste \u00e0 cr\u00e9er des offres group\u00e9es de vos programmes qui ne suivent pas strictement le cadre \"acheter-X-obtenir-Y-gratuit\", mais qui permettent aux utilisateurs d'acc\u00e9der \u00e0 un plus grand nombre de vos contenus qu'ils ne le feraient autrement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>CONSEIL <\/span><\/h3>\n\n\n\nPersonnalisez la dynamique de diffusion des offres, des march\u00e9s et de tout autre message gr\u00e2ce \u00e0 la fonction <a href=\"https:\/\/memberpress.com\/go\/wpcode\/\" title=\"Lien d'affiliation WPCode\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">WPCode<\/a> l'int\u00e9gration. Par exemple, vous souhaitez mettre en place une offre 2 pour 1 le mercredi et afficher une banni\u00e8re chaque semaine sur votre site ? Aucun probl\u00e8me avec WPCode :<\/p>\n\n\n\n<div id=\"ad-60253\" class=\"ad-2x1 adsanity-2x1 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/60253\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/01\/MP-Adsanity-WPCode.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"WPCode MemberPress Integration Title Image\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/01\/MP-Adsanity-WPCode.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/01\/MP-Adsanity-WPCode-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/01\/MP-Adsanity-WPCode-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/01\/MP-Adsanity-WPCode-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/01\/MP-Adsanity-WPCode-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/01\/MP-Adsanity-WPCode-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Offres sensibles au temps<\/span><\/h2>\n\n\n\nLes promotions du vendredi noir et du cyber lundi, o\u00f9 le prix d'un produit est r\u00e9duit pour une dur\u00e9e d\u00e9termin\u00e9e, sont de bons exemples d'offres sensibles au temps.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"648\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/BlackFriday2-1024x648.jpg\" alt=\"\" class=\"wp-image-17179\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/BlackFriday2-1024x648.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/BlackFriday2-300x190.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/BlackFriday2-768x486.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/BlackFriday2-1536x972.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/BlackFriday2-2048x1296.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/BlackFriday2-269x170.jpg 269w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/BlackFriday2-840x532.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/BlackFriday2-1081x684.jpg 1081w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/BlackFriday2-1628x1030.jpg 1628w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/BlackFriday2-700x443.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/BlackFriday2-156x99.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/BlackFriday2-1080x683.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\nBien entendu, vous \u00eates libre d'organiser ce type d'offre promotionnelle \u00e0 tout moment de l'ann\u00e9e. <\/p>\n\n\n\nCependant, les consommateurs sont bien entra\u00een\u00e9s \u00e0 rechercher des r\u00e9ductions pendant le week-end du Black Friday et du Cyber Money. Il se peut que de nouveaux membres potentiels consultent d\u00e9j\u00e0 votre site \u00e0 la recherche de r\u00e9ductions pendant cette p\u00e9riode.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Cr\u00e9er des \u00e9l\u00e9ments de bonus<\/span><\/h2>\n\n\n\nOffrir des articles en prime est un excellent moyen d'inciter les visiteurs \u00e0 s'inscrire et \u00e0 devenir des membres payants. <\/p>\n\n\n\nAu lieu de cr\u00e9er un mini-programme d'adh\u00e9sion gratuit ou de proposer une vente BOGO, <a href=\"https:\/\/memberpress.com\/fr\/how-to-use-ebooks-to-market-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">vous pouvez produire un livre \u00e9lectronique<\/a> et l'offrir dans le cadre de chaque nouvelle adh\u00e9sion. Les possibilit\u00e9s sont illimit\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>R\u00e9flexions finales<\/span><\/h2>\n\n\n\nNous esp\u00e9rons que cet article vous a donn\u00e9 quelques id\u00e9es pour augmenter les ventes de votre site d'adh\u00e9sion. <\/p>\n\n\n\nMais n'oubliez pas que vous pouvez faire preuve de cr\u00e9ativit\u00e9 en combinant ces m\u00e9thodes promotionnelles pour les adapter \u00e0 vos programmes d'adh\u00e9sion et \u00e0 votre public cible.<\/p>\n\n\n\nPar exemple, vous pouvez utiliser des coupons de r\u00e9duction pour promouvoir votre essai gratuit, en limitant l'essai gratuit aux seules personnes munies du code. Vous pouvez \u00e9galement regrouper vos cours pour membres dans un paquet \u00e0 bas prix et le proposer dans le cadre d'une vente flash pour une dur\u00e9e limit\u00e9e.<\/p>\n\n\n\nPar ailleurs, si vous pr\u00e9f\u00e9rez ne pas accorder de rabais sur votre produit principal, vous pouvez toujours b\u00e9n\u00e9ficier de promotions. <\/p>\n\n\n\nSi vous proposez plusieurs niveaux d'adh\u00e9sion \u00e0 votre public, vous pouvez limiter les promotions \u00e0 votre plan de premier niveau afin de rendre le plan le plus cher plus attrayant.<\/p>\n\n\n\nQuelle m\u00e9thode de promotion utiliserez-vous sur votre site d'adh\u00e9sion ? Faites-le nous savoir dans la section des commentaires !<\/em><\/p>\n\n\n\nSi vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\">Facebook<\/strong><\/a>, <\/strong><a href=\"https:\/\/twitter.com\/memberpress\">Twitter<\/strong><\/a>, <\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/strong><\/a>, <\/strong><a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\">Pinterest<\/strong><\/a>et <\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\">LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d'affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a>.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"Looking for new ways to grow your membership site\u2019s user base and generate more sign-ups for your paid courses and programs? The ideas for sales promotions in this guide will help you do just that. Usually, you\u2019ll need an existing audience to get the most out of these membership site promotions and offers. So if [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":60275,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[121],"tags":[204],"class_list":{"0":"post-17258","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pricing","8":"tag-sales","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Looking to increase your site's user base? 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<\/span>Proposer une option moins ch\u00e8re<\/span><\/h2>\n\n\n\n<\/figure>\n\n\n\n