{"id":17317,"date":"2019-01-14T11:05:20","date_gmt":"2019-01-14T18:05:20","guid":{"rendered":"https:\/\/memberpress.com\/?p=17317"},"modified":"2019-01-14T11:05:20","modified_gmt":"2019-01-14T18:05:20","slug":"4-ways-social-media-can-boost-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/4-ways-social-media-can-boost-your-membership-site\/","title":{"rendered":"4 fa\u00e7ons dont les m\u00e9dias sociaux peuvent stimuler votre site d'adh\u00e9sion"},"content":{"rendered":"<p>Ce n'est un secret pour personne : dans le monde num\u00e9rique d'aujourd'hui, le meilleur moyen d'atteindre les objectifs de l'Union europ\u00e9enne est d'utiliser les technologies de l'information et de la communication. <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-statistics\/\" target=\"_blank\" rel=\"noopener\">atteindre votre public cible<\/a> est en ligne. Les m\u00e9dias sociaux sont donc l'un des outils les plus puissants de votre arsenal marketing, et votre site peut en b\u00e9n\u00e9ficier \u00e0 plus d'un titre.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f699ab1e6c3\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f699ab1e6c3\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/4-ways-social-media-can-boost-your-membership-site\/#The_Power_of_Social_Media_Marketing\" >La puissance du marketing des m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/4-ways-social-media-can-boost-your-membership-site\/#4_Ways_Social_Media_Can_Boost_Your_Membership_Site\" >4 fa\u00e7ons dont les m\u00e9dias sociaux peuvent stimuler votre site d'adh\u00e9sion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/4-ways-social-media-can-boost-your-membership-site\/#1_Drive_Traffic_and_Conversions\" >1. Stimuler le trafic et les conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/4-ways-social-media-can-boost-your-membership-site\/#2_Significantly_Lower_Marketing_Costs\" >2. Des co\u00fbts de commercialisation nettement inf\u00e9rieurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/4-ways-social-media-can-boost-your-membership-site\/#3_Improve_Your_Sites_Search_Engine_Rankings\" >3. Am\u00e9liorer le classement de votre site dans les moteurs de recherche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/4-ways-social-media-can-boost-your-membership-site\/#4_Develop_Customer_Loyalty\" >4. Fid\u00e9liser la client\u00e8le<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/4-ways-social-media-can-boost-your-membership-site\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Lorsqu'ils sont utilis\u00e9s efficacement, les m\u00e9dias sociaux peuvent am\u00e9liorer le trafic, augmenter les taux de conversion et m\u00eame fid\u00e9liser les clients \u00e0 la marque, pour ne citer que quelques-uns des nombreux avantages possibles. Cela signifie que l'exploitation de la puissance des m\u00e9dias sociaux pourrait \u00eatre exactement le coup de pouce dont votre site d'affiliation a besoin.<\/p>\n<p>Dans ce billet, nous examinerons ce qui rend le marketing des m\u00e9dias sociaux si efficace et nous vous donnerons quelques conseils sur la mani\u00e8re d'\u00e9tablir une forte pr\u00e9sence sur les plateformes sociales. C'est parti !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Power_of_Social_Media_Marketing\"><\/span>La puissance du marketing des m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vous savez sans doute \u00e0 quel point les m\u00e9dias sociaux peuvent \u00eatre utiles. C'est particuli\u00e8rement vrai lorsqu'il s'agit de commercialiser le contenu d'un site web. Gr\u00e2ce aux plateformes de m\u00e9dias sociaux, vous avez la possibilit\u00e9 d'atteindre de vastes publics en cliquant sur un bouton.<\/p>\n<p>En fait, environ 2,46 milliards de personnes sont <a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\" target=\"_blank\" rel=\"noopener\">les utilisateurs actifs de sites de r\u00e9seaux sociaux<\/a> - et ce chiffre devrait continuer \u00e0 augmenter. Le nombre d'utilisateurs dans le monde devrait atteindre au moins 3,02 milliards d'ici 2021, soit environ un tiers de la population mondiale. De telles statistiques prouvent que les m\u00e9dias sociaux sont bien plus qu'un simple endroit o\u00f9 t\u00e9l\u00e9charger des vid\u00e9os de chats. Lorsqu'elles sont utilis\u00e9es efficacement, les plateformes telles que Facebook, Instagram et Twitter peuvent devenir de puissants outils de marketing.<\/p>\n<p>La port\u00e9e des m\u00e9dias sociaux est un atout majeur pour tous ceux qui cherchent \u00e0 promouvoir leur site web et son contenu. Ces plateformes vous permettent d'atteindre et de cibler de nouveaux publics, souvent gratuitement. Elles peuvent m\u00eame vous aider \u00e0 am\u00e9liorer le service \u00e0 la client\u00e8le, \u00e0 augmenter les conversions et bien plus encore.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Ways_Social_Media_Can_Boost_Your_Membership_Site\"><\/span>4 fa\u00e7ons dont les m\u00e9dias sociaux peuvent stimuler votre site d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si vous n'\u00eates pas encore convaincu, ne vous inqui\u00e9tez pas. Dans les prochaines sections, nous d\u00e9velopperons davantage les avantages des m\u00e9dias sociaux pour le marketing de votre site web. Nous vous donnerons \u00e9galement quelques conseils pour exploiter au mieux le potentiel de ces plateformes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Drive_Traffic_and_Conversions\"><\/span>1. Stimuler le trafic et les conversions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L'avantage le plus important des m\u00e9dias sociaux est qu'ils vous aident \u00e0 faire conna\u00eetre votre entreprise. Promouvoir le contenu de votre site via les m\u00e9dias sociaux peut \u00eatre aussi simple que de publier r\u00e9guli\u00e8rement des messages sur chaque plateforme. Cependant, vous pouvez \u00e9galement utiliser des outils plus robustes et sp\u00e9cialis\u00e9s, tels que l'application <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noopener\">Pixel Facebook<\/a>:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17320\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39.png\" alt=\"\" width=\"2432\" height=\"1072\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39.png 2432w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-1024x451.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-768x339.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-1536x677.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-2048x903.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-386x170.png 386w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-840x370.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-1216x536.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-1832x808.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-700x309.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-156x69.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-1080x476.png 1080w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/><br \/>\nDe telles solutions vous permettent de <a href=\"https:\/\/www.facebook.com\/business\/help\/1474662202748341\" target=\"_blank\" rel=\"noopener\">cibler soigneusement votre message<\/a> aux utilisateurs les plus susceptibles d'\u00eatre int\u00e9ress\u00e9s. La publicit\u00e9 directe peut \u00eatre un excellent compl\u00e9ment \u00e0 l'affichage traditionnel et offre la possibilit\u00e9 d'augmenter \u00e0 la fois le trafic et les conversions.<\/p>\n<p>De plus, il existe des moyens d'am\u00e9liorer encore l'efficacit\u00e9 de vos posts r\u00e9guliers. Par exemple, en \u00e9valuant soigneusement les moments les plus propices \u00e0 la publication \u00e0 l'aide d'un outil tel que <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>Vous pouvez ainsi vous assurer que vos messages sont vus par les bonnes personnes. Si cela correspond \u00e0 votre marque et \u00e0 votre cr\u00e9neau, vous pouvez \u00e9galement envisager de <a href=\"https:\/\/www.forbes.com\/sites\/barrettwissman\/2018\/03\/02\/micro-influencers-the-marketing-force-of-the-future\/#120a30986707\" target=\"_blank\" rel=\"noopener\">collaborer avec les micro-influenceurs<\/a>afin d'\u00e9largir encore davantage votre champ d'action.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Significantly_Lower_Marketing_Costs\"><\/span>2. Des co\u00fbts de commercialisation nettement inf\u00e9rieurs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dans la plupart des cas, le co\u00fbt de l'utilisation des m\u00e9dias sociaux pour vos campagnes de marketing est bien inf\u00e9rieur \u00e0 celui des m\u00e9thodes plus traditionnelles. Il s'agit d'un avantage important lors de l'\u00e9tablissement du budget de votre marketing, en particulier si vous dirigez une petite entreprise.<\/p>\n<p>La cr\u00e9ation de comptes sur les plus grands sites de m\u00e9dias sociaux (tels que Facebook, Instagram et Twitter) est gratuite, et beaucoup d'entre eux ne sont pas encore en ligne. <a href=\"https:\/\/optinmonster.com\/23-tools-that-will-take-your-social-media-marketing-to-the-next-level\/\" target=\"_blank\" rel=\"noopener\">les outils utiles que vous rencontrerez<\/a> sont \u00e9galement gratuits. Ces outils peuvent vous aider \u00e0 cibler un public plus pr\u00e9cis, \u00e0 automatiser certaines de vos t\u00e2ches cl\u00e9s, et bien plus encore.<\/p>\n<p>La plupart des sites de m\u00e9dias sociaux proposent \u00e9galement des <a href=\"https:\/\/www.facebook.com\/business\/help\/169249477193317\" target=\"_blank\" rel=\"noopener\">possibilit\u00e9s de publicit\u00e9<\/a>Vous pouvez ainsi promouvoir des messages individuels. Sur Twitter, par exemple, vous pouvez <a href=\"https:\/\/business.twitter.com\/en\/solutions\/twitter-ads.html\" target=\"_blank\" rel=\"noopener\">faire de la publicit\u00e9 \u00e0 l'aide d'un budget strict pr\u00e9\u00e9tabli<\/a>Vous pouvez donc d\u00e9penser autant ou aussi peu que vous le souhaitez.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Improve_Your_Sites_Search_Engine_Rankings\"><\/span>3. Am\u00e9liorer le classement de votre site dans les moteurs de recherche<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un haut\u00a0<a href=\"https:\/\/memberpress.com\/fr\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\">Optimisation des moteurs de recherche (SEO)<\/a> devrait \u00eatre une priorit\u00e9 absolue pour tout propri\u00e9taire de site web. Il s'av\u00e8re que l'utilisation efficace des m\u00e9dias sociaux est un moyen parfait d'am\u00e9liorer votre r\u00e9f\u00e9rencement. Par exemple, les liens vers votre site web via les comptes de m\u00e9dias sociaux peuvent avoir un effet positif sur le r\u00e9f\u00e9rencement. <a href=\"https:\/\/neilpatel.com\/blog\/social-media-and-seo\/\" target=\"_blank\" rel=\"noopener\">impact positif sur son classement<\/a>.<\/p>\n<p>En outre, de nos jours, les sites de m\u00e9dias sociaux eux-m\u00eames sont souvent <a href=\"https:\/\/www.quicksprout.com\/2014\/04\/11\/why-social-is-the-new-seo\/\" target=\"_blank\" rel=\"noopener\">utilis\u00e9s comme moteurs de recherche<\/a>. Les utilisateurs se tournent fr\u00e9quemment vers des plateformes telles que Twitter pour acc\u00e9der rapidement \u00e0 des informations importantes, comme en t\u00e9moigne la popularit\u00e9 du site\u00a0<em>Moments<\/em> tabulation :<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17319\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34.png\" alt=\"\" width=\"1930\" height=\"980\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34.png 1930w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-1024x520.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-768x390.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-1536x780.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-335x170.png 335w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-840x427.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-1216x617.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-1832x930.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-700x355.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-1080x548.png 1080w\" sizes=\"(max-width: 1930px) 100vw, 1930px\" \/><\/p>\n<p>C'est pourquoi il est essentiel de prendre en compte les plateformes de m\u00e9dias sociaux que vous ciblez lorsque vous \u00e9laborez un plan d'action. <a href=\"https:\/\/memberpress.com\/fr\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noopener\">votre strat\u00e9gie de r\u00e9f\u00e9rencement<\/a>. L'un des moyens d'y parvenir est d'inclure plusieurs liens vers votre site \u00e0 partir de vos profils de m\u00e9dias sociaux. Cela aide les moteurs de recherche \u00e0 comprendre <a href=\"https:\/\/blog.sumall.com\/journal\/8-ways-social-media-affects-seo.html\" target=\"_blank\" rel=\"noopener\">quels sont les sites web consid\u00e9r\u00e9s comme utiles<\/a>et d\u00e9cider de leur classement pour des expressions de mots cl\u00e9s sp\u00e9cifiques.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Develop_Customer_Loyalty\"><\/span>4. Fid\u00e9liser la client\u00e8le<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L'accessibilit\u00e9 des m\u00e9dias sociaux fonctionne dans les deux sens. Vous \u00eates en mesure d'atteindre facilement votre public, et celui-ci peut vous contacter pour tout probl\u00e8me ou question qu'il pourrait avoir. Fournir des r\u00e9ponses directes est un moyen intelligent de fid\u00e9liser les utilisateurs et de gagner leur confiance, ce qui est essentiel pour assurer la p\u00e9rennit\u00e9 de l'entreprise. <a href=\"https:\/\/blog.conversionfanatics.com\/trust-urgency-action-how-they-increase-conversions\/\" target=\"_blank\" rel=\"noopener\">am\u00e9liorer les conversions<\/a>. De plus, un lien fort avec vos visiteurs augmente les chances qu'ils parlent \u00e0 d'autres personnes du service que vous proposez.<\/p>\n<p>L'un des meilleurs moyens d'\u00e9tablir ce type de relation est d'utiliser les m\u00e9dias sociaux pour interagir fr\u00e9quemment avec vos clients, que ce soit pour r\u00e9soudre leurs probl\u00e8mes ou pour r\u00e9pondre \u00e0 leurs commentaires positifs. Veillez simplement \u00e0 adopter un ton positif et \u00e0 ne pas vous laisser influencer par les m\u00e9dias sociaux. <a href=\"https:\/\/www.socialmediaexaminer.com\/10-ways-to-deal-with-upset-customers-using-social-media\/\" target=\"_blank\" rel=\"noopener\">s'engager avec prudence aupr\u00e8s des utilisateurs m\u00e9contents<\/a>.<\/p>\n<p>Vous pouvez \u00e9galement envisager une approche plus ludique et interactive de la mani\u00e8re dont vous g\u00e9rez vos pages de m\u00e9dias sociaux.\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/funny-brands-on-twitter\/259221\/\" target=\"_blank\" rel=\"noopener\">de nombreuses marques connues<\/a>\u00a0sont d'excellents exemples de cette technique en action. En restant d\u00e9contract\u00e9, vous montrez \u00e0 votre public qu'il y a de vraies personnes derri\u00e8re votre marque, ce qui peut accro\u00eetre leur confiance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L'effet des m\u00e9dias sociaux sur le monde du marketing est ind\u00e9niable. Une forte pr\u00e9sence sociale peut offrir un large \u00e9ventail d'avantages pour vous et votre site web, et elle est particuli\u00e8rement pr\u00e9cieuse pour les petites et moyennes entreprises.<\/p>\n<p>Voici quelques-uns des principaux avantages du marketing des m\u00e9dias sociaux :<\/p>\n<ol>\n<li>Des possibilit\u00e9s de publication et de publicit\u00e9 fr\u00e9quentes peuvent augmenter le trafic sur le site et les conversions.<\/li>\n<li>Le service souvent gratuit fourni par les plateformes de m\u00e9dias sociaux permet de d\u00e9penser l'argent ailleurs.<\/li>\n<li>L'utilisation des profils sociaux pour cr\u00e9er des liens vers le contenu existant du site permet d'am\u00e9liorer le classement de votre site en mati\u00e8re de r\u00e9f\u00e9rencement.<\/li>\n<li>Interagir avec les clients sur les plateformes sociales est un excellent moyen de les fid\u00e9liser.<\/li>\n<\/ol>\n<p>Vous avez des questions sur la mani\u00e8re d'utiliser les m\u00e9dias sociaux pour dynamiser votre site web ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that in today\u2019s digital world, the best way to reach your target audience is online. This makes social media one of the most powerful tools you have in your marketing arsenal \u2013 and it can benefit your site in more ways than one. 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