{"id":17387,"date":"2019-01-31T09:50:26","date_gmt":"2019-01-31T16:50:26","guid":{"rendered":"https:\/\/memberpress.com\/?p=17387"},"modified":"2022-12-29T15:15:52","modified_gmt":"2022-12-29T22:15:52","slug":"collect-and-use-testimonials-effectively","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/collect-and-use-testimonials-effectively\/","title":{"rendered":"Comment recueillir des t\u00e9moignages pour d\u00e9velopper votre site d'adh\u00e9sion"},"content":{"rendered":"<p>Un moyen efficace de d\u00e9velopper votre programme d'affiliation, que vous soyez d\u00e9butant ou d\u00e9j\u00e0 bien \u00e9tabli, est de publier des t\u00e9moignages de vos membres sur votre site web.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a66d9a13901b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a66d9a13901b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/collect-and-use-testimonials-effectively\/#Why_Bother_With_Testimonials\" >Pourquoi s'emb\u00eater avec des t\u00e9moignages ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/collect-and-use-testimonials-effectively\/#Ask_at_the_Right_Time\" >Demander au bon moment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/collect-and-use-testimonials-effectively\/#Make_It_Easy_for_Your_Members\" >Facilitez la t\u00e2che de vos membres<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/collect-and-use-testimonials-effectively\/#Ask_Your_Members_about_Their_Experiences\" >Interrogez vos membres sur leurs exp\u00e9riences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/collect-and-use-testimonials-effectively\/#Text_is_Good_but_Video_is_Better\" >Le texte, c'est bien, mais la vid\u00e9o, c'est mieux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/collect-and-use-testimonials-effectively\/#Publish_the_Testimonials_On_Your_Website\" >Publier les t\u00e9moignages sur votre site web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/collect-and-use-testimonials-effectively\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Utilis\u00e9s \u00e0 bon escient, les t\u00e9moignages peuvent rendre votre programme d'affiliation plus cr\u00e9dible et mettre en valeur ses meilleures caract\u00e9ristiques. <\/p>\n\n\n\n<p>Ils peuvent \u00e9galement fournir aux visiteurs le type de preuve sociale qui les persuade de tenter leur chance avec votre contenu.<\/p>\n\n\n\n<p>Bien qu'il y ait beaucoup \u00e0 gagner \u00e0 ajouter des t\u00e9moignages \u00e0 votre site d'adh\u00e9sion, il n'est pas toujours facile de recueillir et de publier les commentaires de vos membres.<\/p>\n\n\n\n<p>Cependant, si vous suivez les conseils de ce guide, vous devriez \u00eatre sur la bonne voie pour d\u00e9velopper votre site d'affiliation gr\u00e2ce \u00e0 l'utilisation de t\u00e9moignages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Bother_With_Testimonials\"><\/span>Pourquoi s'emb\u00eater avec des t\u00e9moignages ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"447\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-1024x447.png\" alt=\"Exemple de t\u00e9moignage \" class=\"wp-image-17389\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-1024x447.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-300x131.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-768x335.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-390x170.png 390w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-840x367.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-1216x531.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-700x306.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-156x68.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-1080x471.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Nous avons abord\u00e9 certaines des raisons pour lesquelles la publication de t\u00e9moignages sur votre site d'adh\u00e9sion est une bonne id\u00e9e dans des articles pr\u00e9c\u00e9dents de ce blog, notamment comment <a href=\"https:\/\/memberpress.com\/fr\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noopener\" title=\"\">utiliser le retour d'information pour am\u00e9liorer vos taux de conversion<\/a> et les moyens de <a href=\"https:\/\/memberpress.com\/fr\/make-your-membership-website-look-more-professional\/\" target=\"_blank\" rel=\"noopener\" title=\"\">donner \u00e0 votre site web d'adh\u00e9sion un aspect plus professionnel<\/a>.<\/p>\n\n\n\n<p>En r\u00e9sum\u00e9, les t\u00e9moignages positifs peuvent avoir un effet puissant sur les taux de conversion de votre site d'adh\u00e9sion, en aidant \u00e0 transformer un plus grand nombre de visiteurs de votre site web en membres payants.<\/p>\n\n\n\n<p>Utilis\u00e9s correctement, les t\u00e9moignages peuvent r\u00e9pondre aux questions que se posent vos membres potentiels, mettre en valeur votre exp\u00e9rience et vos connaissances, et indiquer qu'il est possible d'entrer en toute s\u00e9curit\u00e9 des donn\u00e9es de paiement dans votre syst\u00e8me.<\/p>\n\n\n\n<p>Si vous \u00eates fier de votre site d'affiliation et de son contenu, il n'y a aucune raison de ne pas publier de t\u00e9moignages sur votre site Web. Pour vous aider \u00e0 d\u00e9marrer, ce guide contient des astuces et des conseils sur la mani\u00e8re de collecter et d'utiliser des t\u00e9moignages pour d\u00e9velopper votre site d'affiliation.<\/p>\n\n\n\n<p>Commen\u00e7ons...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_at_the_Right_Time\"><\/span>Demander au bon moment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En raison des nombreux avantages li\u00e9s \u00e0 la publication de t\u00e9moignages sur votre site web, vous pourriez \u00eatre tent\u00e9 de demander imm\u00e9diatement l'avis de vos membres. Toutefois, dans ce cas, il n'est pas judicieux d'\u00eatre aussi proactif.<\/p>\n\n\n\n<p>Donnez plut\u00f4t \u00e0 vos membres le temps d'acc\u00e9der \u00e0 votre contenu et, si n\u00e9cessaire, demandez-leur de l'aide. Une fois qu'ils auront eu l'occasion de profiter de votre site d'adh\u00e9sion et qu'ils auront fait l'exp\u00e9rience de la qualit\u00e9 de votre service client\u00e8le, ils seront beaucoup plus enclins - et capables - de fournir des commentaires positifs et sinc\u00e8res.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_It_Easy_for_Your_Members\"><\/span>Facilitez la t\u00e2che de vos membres<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vous pourriez simplement envoyer un courriel \u00e0 vos membres pour leur demander ce qu'ils pensent de votre programme d'adh\u00e9sion, mais cette approche ne donnera probablement pas les meilleurs r\u00e9sultats.<\/p>\n\n\n\n<p>Au contraire, vous devez faire en sorte qu'il soit le plus facile possible pour vos membres de fournir un retour d'information.<\/p>\n\n\n\n<p>Cr\u00e9ation d'un formulaire en ligne sp\u00e9cialement con\u00e7u pour recueillir des commentaires avec <a href=\"https:\/\/memberpress.com\/fr\/add-a-contact-form-to-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">un plugin comme WP Forms<\/a> est un excellent moyen de simplifier le processus. <\/p>\n\n\n\n<p>Cela vous permet non seulement d'obtenir le type de retour d'information qui vous int\u00e9resse le plus, mais aussi d'utiliser les fonctions avanc\u00e9es d'un tel plugin pour ajouter des champs de retour d'information \u00e0 vos formulaires afin de permettre aux visiteurs d'\u00e9valuer votre site en appuyant sur un bouton.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-1024x627.png\" alt=\"Recueillez des t\u00e9moignages \u00e0 l&#039;aide d&#039;un formulaire sp\u00e9cialement con\u00e7u \u00e0 cet effet.\" class=\"wp-image-17388\" width=\"1024\" height=\"627\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-1024x627.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-300x184.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-768x471.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-1536x941.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-277x170.png 277w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-840x515.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-1116x684.png 1116w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-1681x1030.png 1681w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-700x429.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-156x96.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-1080x662.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Maintenant que nous avons abord\u00e9 la question de la collecte du retour d'information, examinons quelques-unes des informations que vous devriez essayer d'obtenir de vos membres...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_Your_Members_about_Their_Experiences\"><\/span>Interrogez vos membres sur leurs exp\u00e9riences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pour recevoir le type de retour d'information qui peut \u00eatre utilis\u00e9 comme un t\u00e9moignage efficace, vous devez poser les bonnes questions.<\/p>\n\n\n\n<p>Au lieu de demander simplement \u00e0 vos utilisateurs ce qu'ils pensent de votre site d'adh\u00e9sion, encouragez-les \u00e0 parler de leurs exp\u00e9riences.<\/p>\n\n\n\n<p>Posez des questions qui les incitent \u00e0 expliquer pourquoi ils se sont inscrits en premier lieu, comment votre programme les a aid\u00e9s et quels r\u00e9sultats ils ont obtenus apr\u00e8s avoir mis vos conseils en pratique.<\/p>\n\n\n\n<p>Parmi les autres suggestions de questions \u00e0 poser, citons la question de savoir s'ils avaient des r\u00e9serves avant de s'inscrire et, le cas \u00e9ch\u00e9ant, comment votre site d'affiliation a r\u00e9pondu \u00e0 leurs pr\u00e9occupations. <\/p>\n\n\n\n<p>Vous pouvez \u00e9galement leur demander s'ils recommanderaient votre programme et, dans l'affirmative, \u00e0 qui.<\/p>\n\n\n\n<p>Rappelez-vous que vous n'\u00eates pas oblig\u00e9 de publier tous leurs commentaires, mais plus vous posez de questions, plus vous avez de mati\u00e8re \u00e0 travailler. <\/p>\n\n\n\n<p>Cependant, n'en faites pas trop en demandant trop de choses \u00e0 vos membres, au risque qu'ils se sentent d\u00e9pass\u00e9s et refusent de r\u00e9pondre \u00e0 votre demande. Moins, c'est mieux lorsqu'il s'agit de demander une faveur \u00e0 vos membres.<\/p>\n\n\n\n<p>Pour rendre vos t\u00e9moignages plus attrayants et plus fiables, veillez \u00e0 demander une photo \u00e0 vos membres ainsi qu'un lien vers leur site web ou leur profil de m\u00e9dia social afin que vos visiteurs puissent v\u00e9rifier que les commentaires sont authentiques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Text_is_Good_but_Video_is_Better\"><\/span>Le texte, c'est bien, mais la vid\u00e9o, c'est mieux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Certains <a href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">rapports<\/a> affirment que l'inclusion de vid\u00e9os sur vos pages d'atterrissage peut augmenter les conversions de plus de 80%, par rapport \u00e0 la simple publication de commentaires au format texte sur votre site web.<\/p>\n\n\n\n<p>Pensez aux membres avec lesquels vous avez travaill\u00e9 en \u00e9troite collaboration et avec lesquels vous avez nou\u00e9 de bonnes relations. En particulier ceux dont vous savez qu'ils ont obtenu d'excellents r\u00e9sultats gr\u00e2ce \u00e0 votre contenu. Ce sont d'excellents candidats \u00e0 contacter pour un t\u00e9moignage vid\u00e9o.<\/p>\n\n\n\n<p>Pensez \u00e0 prendre contact avec ces membres.<\/p>\n\n\n\n<p>En outre, vous pouvez ajouter un plugin de t\u00e9moignages vid\u00e9o tel que <a href=\"https:\/\/memberpress.com\/go\/wppool\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Examens vid\u00e9o faciles<\/a> \u00e0 votre site.<\/p>\n\n\n\n<p>Ces applications mettent en avant votre demande d'\u00e9valuation et la rendent tr\u00e8s rapide et facile \u00e0 soumettre, m\u00eame pour les utilisateurs les moins technophiles.<\/p>\n\n\n\n<p>Envisagez s\u00e9rieusement d'offrir aux \u00e9valuateurs potentiels une sorte d'incitation \u00e0 prendre le temps d'ajouter un t\u00e9moignage vid\u00e9o. <\/p>\n\n\n\n<p>Cette incitation peut prendre la forme d'une r\u00e9duction des frais d'adh\u00e9sion, d'un acc\u00e8s \u00e0 un site web, etc. <a href=\"https:\/\/memberpress.com\/fr\/blog\/start-community-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Communaut\u00e9 VIP<\/a>ou un livre \u00e9lectronique t\u00e9l\u00e9chargeable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_the_Testimonials_On_Your_Website\"><\/span>Publier les t\u00e9moignages sur votre site web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-1024x552.jpg\" alt=\"T\u00e9moignages sur le th\u00e8me WordPress Studio Pro \" class=\"wp-image-17392\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-1024x552.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-300x162.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-768x414.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-1536x828.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-315x170.jpg 315w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-840x453.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-1216x656.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-1832x988.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-700x377.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-156x84.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-1080x582.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme.jpg 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Enfin, veillez \u00e0 publier les t\u00e9moignages d\u00e8s que vous les recevez. <\/p>\n\n\n\n<p>N'attendez pas d'avoir re\u00e7u plusieurs r\u00e9ponses de vos membres. Au contraire, mettez ce pr\u00e9cieux contenu \u00e0 profit d\u00e8s maintenant.<\/p>\n\n\n\n<p>M\u00eame si les premi\u00e8res r\u00e9ponses que vous recevez ne sont pas extraordinaires, tant qu'elles sont positives, vous devriez publier ces t\u00e9moignages sur votre site. <\/p>\n\n\n\n<p>Vous pourrez toujours les remplacer plus tard, une fois que vous aurez affin\u00e9 votre processus de demande d'informations et que vous commencerez \u00e0 recevoir des t\u00e9moignages plus impressionnants.<\/p>\n\n\n\n<p>Lorsqu'il s'agit de publier les t\u00e9moignages sur votre site d'adh\u00e9sion, vous pouvez utiliser un plugin gratuit tel que <a href=\"https:\/\/memberpress.com\/fr\/jetpack-modules-to-improve-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Jetpack et son module de t\u00e9moignages<\/a>. <\/p>\n\n\n\n<p>Vous pouvez \u00e9galement utiliser un <a href=\"https:\/\/www.wpbeginner.com\/plugins\/9-best-testimonial-plugins-for-wordpress\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">plugin de t\u00e9moignages con\u00e7u \u00e0 cet effet<\/a>ou cr\u00e9ez simplement une nouvelle page et ajoutez le retour d'information au format texte.<\/p>\n\n\n\n<p>Lorsque vous publiez les t\u00e9moignages, essayez d'inclure autant de d\u00e9tails que possible, tels que le nom complet du membre, une photo et une adresse de site web ou un lien vers son profil de m\u00e9dia social, afin que vos visiteurs puissent v\u00e9rifier par eux-m\u00eames de qui provient le t\u00e9moignage. <\/p>\n\n\n\n<p>N'oubliez pas d'obtenir l'approbation du public avant de publier le t\u00e9moignage, surtout si vous l'avez modifi\u00e9.<\/p>\n\n\n\n<p>Enfin, ne vous contentez pas de cr\u00e9er une page pour vos t\u00e9moignages et d'y stocker tous vos commentaires.<\/p>\n\n\n\n<p>Publiez plut\u00f4t vos meilleurs commentaires sur la page d'accueil de votre site web et sur vos pages d'inscription. <\/p>\n\n\n\n<p>En affichant vos t\u00e9moignages \u00e9logieux au premier plan, vous pouvez les d\u00e9ployer l\u00e0 o\u00f9 ils seront les plus efficaces pour d\u00e9velopper votre site d'adh\u00e9sion, par exemple au moment o\u00f9 vous demandez \u00e0 vos visiteurs de passer \u00e0 l'action et de s'inscrire ou d'entrer leurs coordonn\u00e9es de paiement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nous esp\u00e9rons que ces conseils sur la collecte et l'utilisation de t\u00e9moignages pour promouvoir votre site d'affiliation vous ont \u00e9t\u00e9 utiles.<\/p>\n\n\n\n<p>Vous devriez maintenant \u00eatre pr\u00eat \u00e0 demander efficacement des commentaires \u00e0 vos utilisateurs et \u00e0 les publier pour qu'ils aient un impact positif maximal sur les taux de conversion de votre site d'adh\u00e9sion.<\/p>\n\n\n\n<p>Si votre site d'adh\u00e9sion n'a pas encore trouv\u00e9 ses premiers membres, vous pouvez toujours envisager d'offrir un acc\u00e8s gratuit \u00e0 votre programme en \u00e9change d'un retour d'information honn\u00eate. <\/p>\n\n\n\n<p>Bien que vous ne tiriez aucun revenu direct de ces membres, leurs commentaires peuvent s'av\u00e9rer pr\u00e9cieux pour la promotion de votre site d'affiliation.<\/p>\n\n\n\n<p><em>\u00cates-vous pr\u00eat \u00e0 demander \u00e0 vos membres de vous faire part de leurs commentaires ? Faites-nous part de vos r\u00e9flexions dans les commentaires !<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>One effective way to grow your membership program, whether you\u2019re just starting out or are already well established, is to publish testimonials from your members on your website. Used in the right way, testimonials can make your membership program look more credible and help highlight its best features. 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