{"id":17387,"date":"2019-01-31T09:50:26","date_gmt":"2019-01-31T16:50:26","guid":{"rendered":"https:\/\/memberpress.com\/?p=17387"},"modified":"2022-12-29T15:15:52","modified_gmt":"2022-12-29T22:15:52","slug":"collect-and-use-testimonials-effectively","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/collect-and-use-testimonials-effectively\/","title":{"rendered":"How to Collect Testimonials to Grow Your Membership Site"},"content":{"rendered":"\n<p>One effective way to grow your membership program, whether you\u2019re just starting out or are already well established, is to publish testimonials from your members on your website.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69bf3c7602185\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69bf3c7602185\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/collect-and-use-testimonials-effectively\/#Why_Bother_With_Testimonials\" >Why Bother With Testimonials?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/collect-and-use-testimonials-effectively\/#Ask_at_the_Right_Time\" >Ask at the Right Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/collect-and-use-testimonials-effectively\/#Make_It_Easy_for_Your_Members\" >Make It Easy for Your Members<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/collect-and-use-testimonials-effectively\/#Ask_Your_Members_about_Their_Experiences\" >Ask Your Members about Their Experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/collect-and-use-testimonials-effectively\/#Text_is_Good_but_Video_is_Better\" >Text is Good, but Video is Better<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/collect-and-use-testimonials-effectively\/#Publish_the_Testimonials_On_Your_Website\" >Publish the Testimonials On Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/collect-and-use-testimonials-effectively\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Used in the right way, testimonials can make your membership program look more credible and help highlight its best features. <\/p>\n\n\n\n<p>They can also give visitors the kind of social proof that persuades them to take a chance on your content.<\/p>\n\n\n\n<p>While there\u2019s much to gain from adding testimonials to your membership site, collecting and publishing feedback from your members isn\u2019t always straightforward.<\/p>\n\n\n\n<p>However, if you follow the advice in this guide, you should be well on your way to growing your membership site through the use of testimonials.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Bother_With_Testimonials\"><\/span>Why Bother With Testimonials?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"447\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-1024x447.png\" alt=\"Example of a testimonial \" class=\"wp-image-17389\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-1024x447.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-300x131.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-768x335.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-390x170.png 390w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-840x367.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-1216x531.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-700x306.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-156x68.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-1080x471.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>We\u2019ve covered some of the reasons why publishing testimonials on your membership site is a good idea in previous articles on this blog, including how to <a href=\"https:\/\/memberpress.com\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noopener\" title=\"\">use feedback to improve your conversion rates<\/a> and ways to <a href=\"https:\/\/memberpress.com\/make-your-membership-website-look-more-professional\/\" target=\"_blank\" rel=\"noopener\" title=\"\">make your membership website look more professional<\/a>.<\/p>\n\n\n\n<p>However, to summarise, positive testimonials can have a powerful effect on the conversion rates of your membership site, helping to turn more of your website visitors into paying members.<\/p>\n\n\n\n<p>Used properly, testimonials can answer questions your potential members might have, highlight your experience and knowledge, and signal that it\u2019s safe to enter payment details into your system.<\/p>\n\n\n\n<p>If you\u2019re proud of your membership site and its content, then there\u2019s really no reason why you shouldn\u2019t be publishing testimonials on your website. So to help you get started, this guide includes tips and advice on how you can go about collecting and using testimonials to grow your membership site.<\/p>\n\n\n\n<p>Let's begin\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_at_the_Right_Time\"><\/span>Ask at the Right Time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Due to the many benefits of publishing testimonials on your website, you might be tempted to ask for feedback from your members right away. However, in this instance, being so proactive isn\u2019t a good idea.<\/p>\n\n\n\n<p>Instead, give your members time to access your content, and if necessary, ask for your help. Once they\u2019ve had a chance to benefit from your membership site, as well as experience your top-quality customer service, they\u2019ll be much more willing \u2014 and able \u2014 to provide genuine positive feedback.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_It_Easy_for_Your_Members\"><\/span>Make It Easy for Your Members<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While you could simply fire off an email to your members asking them what they think of your membership program, this approach probably won\u2019t yield the best results.<\/p>\n\n\n\n<p>Instead, you should try to make it as easy as possible for your members to provide feedback.<\/p>\n\n\n\n<p>Creating a purpose-built online form for collecting feedback with <a href=\"https:\/\/memberpress.com\/add-a-contact-form-to-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">a plugin like WP Forms<\/a> is a great way to simplify the process. <\/p>\n\n\n\n<p>Not only does this give you the opportunity to get the type of feedback you\u2019re most interested in, but you can use the advanced features of such a plugin to add feedback fields to your forms that let visitors rate your site at the touch of a button.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-1024x627.png\" alt=\"Collect testimonials with a purpose-built form.\" class=\"wp-image-17388\" width=\"1024\" height=\"627\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-1024x627.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-300x184.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-768x471.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-1536x941.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-277x170.png 277w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-840x515.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-1116x684.png 1116w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-1681x1030.png 1681w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-700x429.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-156x96.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-1080x662.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Now that we\u2019ve covered how to collect the feedback, let\u2019s look at some of the information you should try to get from your members\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_Your_Members_about_Their_Experiences\"><\/span>Ask Your Members about Their Experiences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To receive the type of feedback that can be used as an effective testimonial, you need to ask the right questions.<\/p>\n\n\n\n<p>Instead of simply asking your users what they thought about your membership site, encourage them to talk about their experiences.<\/p>\n\n\n\n<p>Ask questions that prompt them to explain why they signed up in the first place, how your program helped them, and what results they achieved after putting your advice into practice.<\/p>\n\n\n\n<p>Some other suggestions for questions to ask include whether they had any reservations before signing up, and if so, how your membership site addressed their concerns. <\/p>\n\n\n\n<p>You could also ask if they\u2019d recommend your program, and if so, to whom.<\/p>\n\n\n\n<p>Remember, you don\u2019t have to publish all of their feedback, but the more questions you ask, the more material you\u2019ll have to work with. <\/p>\n\n\n\n<p>However, don\u2019t overdo it by asking too much from your members and risk them being overwhelmed and refusing to engage with your request. Less is more when it comes to asking a favor from your members.<\/p>\n\n\n\n<p>To make your testimonials more engaging and trustworthy, be sure to ask for a photo from your members as well as a link to their website or social media profile so your visitors can verify that the feedback is genuine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Text_is_Good_but_Video_is_Better\"><\/span>Text is Good, but Video is Better<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Some <a href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">reports<\/a> claim that including video on your landing pages can increase conversions by over 80%, compared to simply publishing feedback in text format on your website.<\/p>\n\n\n\n<p>Think of members you\u2019ve worked with closely and formed a good relationship with. Especially those you know have gotten great results from your content. These are great candidates to hit up for a video testimonial.<\/p>\n\n\n\n<p>Consider reaching out to these members.<\/p>\n\n\n\n<p>In addition, you might want to add a video review testimonial plugin like <a href=\"https:\/\/memberpress.com\/go\/wppool\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Easy Video Reviews<\/a> to your site.<\/p>\n\n\n\n<p>These apps put your review request front and center and make it super fast and easy for even the most non-techy users to submit one.<\/p>\n\n\n\n<p>Seriously consider offering potential reviewers some kind of incentive to take the time to add a video testimonial. <\/p>\n\n\n\n<p>This incentive could come in the form of things like reduced membership fees, access to a <a href=\"https:\/\/memberpress.com\/blog\/start-community-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">VIP community<\/a>, or a downloadable ebook.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_the_Testimonials_On_Your_Website\"><\/span>Publish the Testimonials On Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-1024x552.jpg\" alt=\"Studio Pro WordPress Theme Testimonials \" class=\"wp-image-17392\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-1024x552.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-300x162.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-768x414.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-1536x828.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-315x170.jpg 315w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-840x453.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-1216x656.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-1832x988.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-700x377.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-156x84.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-1080x582.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme.jpg 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Last but not least, make sure you publish the testimonials as soon as you start receiving them. <\/p>\n\n\n\n<p>Don\u2019t wait until you\u2019ve received multiple responses from your members. Instead, put this valuable content to work right away.<\/p>\n\n\n\n<p>Even if the first few responses you receive aren\u2019t amazing, as long as they're positive, you should publish these testimonials on your site. <\/p>\n\n\n\n<p>You can always replace them later, once you\u2019ve refined your process for asking for feedback and start receiving more impressive testimonials.<\/p>\n\n\n\n<p>When it comes to actually publishing the testimonials on your membership site, one option is to use a free plugin like <a href=\"https:\/\/memberpress.com\/jetpack-modules-to-improve-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Jetpack and its testimonials module<\/a>. <\/p>\n\n\n\n<p>Alternatively, you can use a <a href=\"https:\/\/www.wpbeginner.com\/plugins\/9-best-testimonial-plugins-for-wordpress\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">purpose-built testimonials plugin<\/a>, or simply create a new page and add the feedback in plain text format.<\/p>\n\n\n\n<p>When publishing the testimonials, try to include as many details as possible, such as the full name of the member, a photo, and a website address or link to their social media profile so that your visitors can verify for themselves who the testimonial is from. <\/p>\n\n\n\n<p>Don't forget to get approval before publishing the testimonial, especially if you've made any edits.<\/p>\n\n\n\n<p>Finally, don\u2019t just create a page for your testimonials and store all your feedback there.<\/p>\n\n\n\n<p>Instead, publish your best feedback on the homepage of your website and on your signup pages. <\/p>\n\n\n\n<p>By displaying your glowing testimonials front and center, you can deploy them where they\u2019ll be most effective in growing your membership site, such as at the point where you ask your\u00a0visitors to take action and sign up or enter their payment details.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hopefully, these tips on collecting and using testimonials to promote your membership site have been useful.<\/p>\n\n\n\n<p>You should now be ready to start effectively asking for feedback from your users and then publishing it so it has the greatest positive impact on your membership site conversion rates.<\/p>\n\n\n\n<p>If your membership site is yet to secure its first members, then you could always consider offering free access to your program in exchange for honest feedback. <\/p>\n\n\n\n<p>Although you wouldn\u2019t generate any revenue directly from these members, their feedback could prove invaluable when it comes to promoting your membership site.<\/p>\n\n\n\n<p><em>Are you ready to start asking your members for feedback? Share your thoughts in the comments!<\/em><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>One effective way to grow your membership program, whether you\u2019re just starting out or are already well established, is to publish testimonials from your members on your website. Used in the right way, testimonials can make your membership program look more credible and help highlight its best features. They can also give visitors the kind 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