{"id":17406,"date":"2019-02-04T15:05:22","date_gmt":"2019-02-04T22:05:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=17406"},"modified":"2024-03-05T20:22:46","modified_gmt":"2024-03-06T01:22:46","slug":"small-business-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/small-business-seo\/","title":{"rendered":"3 strat\u00e9gies cl\u00e9s de r\u00e9f\u00e9rencement pour les petites entreprises"},"content":{"rendered":"<p><a href=\"https:\/\/memberpress.com\/fr\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Optimisation des moteurs de recherche (SEO) (s&#039;ouvre dans un nouvel onglet)\">Optimisation des moteurs de recherche (SEO)<\/a> est essentiel pour tout site web, mais il est particuli\u00e8rement important pour les petites entreprises. Cependant, l'optimisation de votre site n'est pas une mince affaire et peut n\u00e9cessiter beaucoup de patience. Les propri\u00e9taires de petites entreprises travaillent souvent d\u00e9j\u00e0 \u00e0 plein r\u00e9gime, ce qui leur laisse peu de temps pour cette t\u00e2che suppl\u00e9mentaire. <br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e9de2761d62\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e9de2761d62\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/small-business-seo\/#Why_SEO_Is_Crucial_for_Small_Businesses\" >Pourquoi le r\u00e9f\u00e9rencement est crucial pour les petites entreprises<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/small-business-seo\/#3_Key_SEO_Strategies_for_Small_Businesses\" >3 strat\u00e9gies cl\u00e9s de r\u00e9f\u00e9rencement pour les petites entreprises<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/small-business-seo\/#1_Focus_on_Long-Tail_Keywords\" >1. Se concentrer sur les mots-cl\u00e9s \u00e0 longue tra\u00eene<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/small-business-seo\/#2_Build_Mobile-Friendly_Pages\" >2. Cr\u00e9er des pages adapt\u00e9es aux mobiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/small-business-seo\/#3_Leverage_Your_Social_Media_Profiles\" >3. Tirez parti de vos profils de m\u00e9dias sociaux<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/small-business-seo\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Heureusement, il existe un certain nombre de tactiques simples de r\u00e9f\u00e9rencement que vous pouvez mettre en \u0153uvre pour d\u00e9velopper votre marque et donner un coup de pouce \u00e0 votre pr\u00e9sence dans les moteurs de recherche organiques. En retour, cela peut conduire \u00e0 une augmentation des conversions et \u00e0 une augmentation du nombre de visiteurs. <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">trafic sur le site<\/a>. <\/p>\n\n\n\n<p>Dans cet article, nous expliquerons plus en d\u00e9tail pourquoi il est important d'optimiser le r\u00e9f\u00e9rencement. Nous aborderons \u00e9galement quelques-unes des strat\u00e9gies cl\u00e9s que vous pouvez mettre en \u0153uvre sur le site de votre petite entreprise. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_SEO_Is_Crucial_for_Small_Businesses\"><\/span>Pourquoi le r\u00e9f\u00e9rencement est crucial pour les petites entreprises<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le r\u00e9f\u00e9rencement est le processus utilis\u00e9 pour <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/what-is-seo\/\" target=\"_blank\">augmenter la position d'un site web<\/a> dans les pages de r\u00e9sultats des moteurs de recherche (SERP). Les moteurs de recherche classent les pages web disponibles et les classent par ordre de qualit\u00e9 et de pertinence. Des centaines de facteurs entrent en ligne de compte pour prendre ces d\u00e9cisions, bien que le processus prenne g\u00e9n\u00e9ralement moins d'une seconde.<\/p>\n\n\n\n<p>Il y a beaucoup de choses que vous pouvez faire pour <a href=\"https:\/\/memberpress.com\/fr\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">am\u00e9liorer votre classement<\/a>L'utilisation de mots-cl\u00e9s est \u00e9galement tr\u00e8s importante, car ils indiquent aux moteurs de recherche de quoi il s'agit. L'utilisation de mots-cl\u00e9s est \u00e9galement tr\u00e8s importante, car ils indiquent aux moteurs de recherche le contenu de votre site.<\/p>\n\n\n\n<p>D\u00e9velopper une <a href=\"https:\/\/memberpress.com\/fr\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">une solide strat\u00e9gie de r\u00e9f\u00e9rencement<\/a> pour votre entreprise peut vous aider \u00e0 attirer du trafic sur votre site et \u00e0 am\u00e9liorer vos taux de conversion. C'est particuli\u00e8rement important pour les petites entreprises qui d\u00e9marrent, car l'augmentation du trafic de recherche organique peut \u00eatre un moyen tr\u00e8s rentable de promouvoir votre contenu.<\/p>\n\n\n\n<p>En raison de la nature de l'algorithme de Google, les strat\u00e9gies de r\u00e9f\u00e9rencement consid\u00e9r\u00e9es comme les plus efficaces sont susceptibles de changer au fil du temps. Heureusement, il existe quelques \"grands noms\" qui ne perdront probablement jamais leur magie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Key_SEO_Strategies_for_Small_Businesses\"><\/span>3 strat\u00e9gies cl\u00e9s de r\u00e9f\u00e9rencement pour les petites entreprises<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c0 ce stade, il est important de noter qu'un classement \u00e9lev\u00e9 n'est jamais 100% garanti. Toutefois, en \u00e9laborant soigneusement un <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/best-seo-tools-for-membership-sites\/\" target=\"_blank\">une solide strat\u00e9gie de r\u00e9f\u00e9rencement<\/a>Vous pouvez augmenter consid\u00e9rablement vos chances de figurer en bonne place dans les SERP. Les trois techniques suivantes vous aideront \u00e0 y parvenir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Focus_on_Long-Tail_Keywords\"><\/span>1. Se concentrer sur les mots-cl\u00e9s \u00e0 longue tra\u00eene <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c0 l'origine, les experts en r\u00e9f\u00e9rencement pensaient qu'il suffisait de cibler des mots-cl\u00e9s pour attirer l'attention de Google. Cependant, le succ\u00e8s du r\u00e9f\u00e9rencement d\u00e9pend aujourd'hui sp\u00e9cifiquement des mots-cl\u00e9s \u00e0 longue tra\u00eene.<\/p>\n\n\n\n<p>Long-tail keywords are phrases that are more precise, and a closer match to the queries your audience will actually make. People tend to search using phrases and short sentences, rather than one or two words. For example, rather than searching for \u201c<a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Lien d&#039;affiliation WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">h\u00e9bergement web<\/a>\u201d, someone interested in buying a plan might enter something like \u201chow to get web hosting\u201d.<\/p>\n\n\n\n<p>En d'autres termes, les mots-cl\u00e9s \u00e0 longue tra\u00eene refl\u00e8tent plus clairement ce que veut r\u00e9ellement le chercheur - et c'est exactement ce que recherchent les moteurs de recherche comme Google. Ces expressions sont cens\u00e9es envoyer environ <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/moz.com\/blog\/illustrating-the-long-tail\" target=\"_blank\">70% plus de trafic<\/a> aux sites web et aux blogs, ce qui en fait une solution id\u00e9ale pour les petites entreprises qui cherchent \u00e0 diffuser leur contenu.<\/p>\n\n\n\n<p>Heureusement, le processus de recherche et de mise en \u0153uvre des mots-cl\u00e9s \u00e0 longue tra\u00eene est le m\u00eame que pour les mots-cl\u00e9s plus traditionnels. L'important est de se concentrer sur des expressions plus naturelles de trois \u00e0 six mots.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Build_Mobile-Friendly_Pages\"><\/span>2. Cr\u00e9er des pages adapt\u00e9es aux mobiles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google classe d\u00e9sormais les sites web adapt\u00e9s aux mobiles au-dessus de ceux qui ne le sont pas (en moyenne). Cela s'explique par le fait que les recherches sur mobile ont <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\">ont d\u00e9pass\u00e9 les recherches sur ordinateur<\/a> par une marge significative. Les utilisateurs mobiles repr\u00e9sentent \u00e9galement <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\">plus de 52,2% de l'ensemble du trafic web dans le monde<\/a>Il est donc important de tenir compte de leurs besoins.<\/p>\n\n\n\n<p>Si le site web de votre petite entreprise ne r\u00e9pond pas aux normes de Google, vous risquez de perdre des clients. <em>et<\/em> et de voir vos concurrents grimper dans les classements de recherche. C'est pourquoi il est d\u00e9sormais essentiel que votre site fonctionne aussi bien <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/is-your-site-mobile-friendly\/\" target=\"_blank\">sur un appareil mobile<\/a> comme sur un \u00e9cran plus grand.<\/p>\n\n\n\n<p>Un bon point de d\u00e9part consiste \u00e0 s'assurer que le contenu multim\u00e9dia de votre site est visible sur les navigateurs mobiles. Veillez \u00e9galement \u00e0 ce que tous les textes soient lisibles, \u00e0 ce que vos vitesses de chargement soient \u00e9lev\u00e9es et \u00e0 ce que les fen\u00eatres pop-up que vous utilisez soient discr\u00e8tes. Le site web de Google <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"http:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly\" target=\"_blank\">Test de convivialit\u00e9 mobile<\/a> est un excellent moyen d'\u00e9valuer la compatibilit\u00e9 mobile de votre site et d'obtenir des suggestions pour l'am\u00e9liorer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Leverage_Your_Social_Media_Profiles\"><\/span>3. Tirez parti de vos profils de m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">M\u00e9dias sociaux<\/a> est l'un des outils les plus puissants de votre arsenal. Vous \u00eates probablement d\u00e9j\u00e0 conscient de l'efficacit\u00e9 des plateformes sociales pour la commercialisation de votre contenu. Cependant, vous ne savez peut-\u00eatre pas que les m\u00e9dias sociaux peuvent \u00e9galement \u00eatre un moyen intelligent de stimuler votre r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<p>Nombreux <a href=\"https:\/\/www.sharethis.com\/best-practices\/2017\/08\/improve-search-engine-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">les sp\u00e9cialistes du marketing croient<\/a> L'inclusion de liens vers votre site web via des comptes de m\u00e9dias sociaux peut avoir un impact notable sur votre classement. Ces liens aident les moteurs de recherche \u00e0 comprendre quels sont les sites web les plus populaires et les plus fiables, et \u00e0 d\u00e9cider de leur classement pour les expressions de mots cl\u00e9s pertinentes.<\/p>\n\n\n\n<p>De plus, le partage social contribue \u00e0 une <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">cr\u00e9dibilit\u00e9 de la marque<\/a> de la m\u00eame mani\u00e8re que les liens externes. Les mentions \"j'aime\", \"partage\", \"favori\", \"r\u00e9ponse\" et \"retweet\" sont toutes consid\u00e9r\u00e9es comme des \"liens\". <a href=\"https:\/\/memberpress.com\/fr\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">les formes de partage social<\/a>et la meilleure fa\u00e7on de les solliciter est de cr\u00e9er un contenu avec lequel votre public peut s'engager.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement demander directement \u00e0 vos followers de partager du contenu, et m\u00eame leur proposer une incitation \u00e0 le faire. Vous pouvez par exemple organiser un concours ou proposer un code de r\u00e9duction. En mati\u00e8re de r\u00e9f\u00e9rencement, plus il y a d'activit\u00e9s en ligne centr\u00e9es sur votre marque, mieux c'est. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le r\u00e9f\u00e9rencement est important pour de nombreuses raisons, mais il est particuli\u00e8rement pertinent pour les petites entreprises qui cherchent \u00e0 s'\u00e9tablir. Des strat\u00e9gies de r\u00e9f\u00e9rencement efficaces peuvent vous aider \u00e0 maximiser le classement de votre site dans les SERP et \u00e0 \u00e9tablir la pr\u00e9sence de votre marque en ligne. Cela peut conduire \u00e0 une augmentation du trafic sur le site et \u00e0 une hausse des taux de conversion.<\/p>\n\n\n\n<p>Dans cet article, nous avons abord\u00e9 trois strat\u00e9gies de r\u00e9f\u00e9rencement simples (mais tr\u00e8s efficaces) qui peuvent profiter \u00e0 votre petite entreprise. Vous voudrez :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Concentrez-vous sur des mots-cl\u00e9s \u00e0 longue tra\u00eene qui imitent les requ\u00eates r\u00e9elles des utilisateurs.<\/li><li>Veillez \u00e0 ce que votre site web soit enti\u00e8rement optimis\u00e9 pour une utilisation mobile.<\/li><li>Utilisez les m\u00e9dias sociaux pour cr\u00e9er des liens vers votre contenu et encourager le partage social.<br><\/li><\/ol>\n\n\n\n<p>Avez-vous d'autres questions sur la mani\u00e8re d'effectuer un r\u00e9f\u00e9rencement efficace en tant que petite entreprise ? Faites-nous en part dans la section des commentaires ci-dessous ! <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is vital to any website, but is particularly important for small businesses. However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity \u2013 leaving little time for this additional task. Fortunately, there are a number of [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[],"class_list":{"0":"post-17406","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Search Engine Optimization (SEO) is vital to any website owner \u2013 particularly for small businesses. 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However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity \u2013 leaving little time for this additional task. <br><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Search Engine Optimization (SEO) (opens in a new tab)\">Search Engine Optimization (SEO)<\/a> is vital to any website, but is particularly important for small businesses. However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity \u2013 leaving little time for this additional task. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, there are a number of simple SEO tactics that you can implement to grow your brand and give your organic search presence a boost. In turn, this may lead to an increase in conversions and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">site traffic<\/a>. <\/p>","content":[{"type":"text","data":"Fortunately, there are a number of simple SEO tactics that you can implement to grow your brand and give your organic search presence a boost. In turn, this may lead to an increase in conversions and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">site traffic<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll explain why optimizing SEO is important in more detail. We\u2019ll also discuss some of the key strategies you can implement on your small business site. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll explain why optimizing SEO is important in more detail. We\u2019ll also discuss some of the key strategies you can implement on your small business site. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why SEO Is Crucial for Small Businesses<\/h2>","content":"Pourquoi le r\u00e9f\u00e9rencement est crucial pour les petites entreprises","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>SEO is the process used to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">increase a website's position<\/a> within Search Engine Results Pages (SERPs). Search engines categorize available web pages, and rank them in order of quality and relevance. Hundreds of factors go into making those decisions \u2013 despite the fact that the process typically takes less than a second.<\/p>","content":[{"type":"text","data":"SEO is the process used to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">increase a website's position<\/a> within Search Engine Results Pages (SERPs). Search engines categorize available web pages, and rank them in order of quality and relevance. Hundreds of factors go into making those decisions \u2013 despite the fact that the process typically takes less than a second."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are many things you can do to <a href=\"https:\/\/memberpress.com\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">boost your rankings<\/a>, such as including header tags in your content and encouraging backlinks. The use of keywords is also incredibly important, since these tell search engines what your content is all about.<\/p>","content":[{"type":"text","data":"There are many things you can do to <a href=\"https:\/\/memberpress.com\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">boost your rankings<\/a>, such as including header tags in your content and encouraging backlinks. The use of keywords is also incredibly important, since these tell search engines what your content is all about."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Developing a <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">strong SEO strategy<\/a> for your business can help drive traffic to your site, and improve your conversion rates. This is especially vital for small businesses that are just starting out, since driving organic search traffic can be a very cost-effective way of promoting your content.<\/p>","content":[{"type":"text","data":"Developing a <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">strong SEO strategy<\/a> for your business can help drive traffic to your site, and improve your conversion rates. This is especially vital for small businesses that are just starting out, since driving organic search traffic can be a very cost-effective way of promoting your content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Due to the nature of the Google algorithm, the SEO strategies that are considered the most effective are subject to change over time. Fortunately, however, there are a few \u2018big hitters\u2019 that are unlikely to ever lose their magic.<\/p>","content":[{"type":"text","data":"Due to the nature of the Google algorithm, the SEO strategies that are considered the most effective are subject to change over time. Fortunately, however, there are a few \u2018big hitters\u2019 that are unlikely to ever lose their magic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Key SEO Strategies for Small Businesses<\/h2>","content":"3 strat\u00e9gies cl\u00e9s de r\u00e9f\u00e9rencement pour les petites entreprises","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>At this point, it\u2019s important to note that a high ranking is never 100% guaranteed. However, by carefully crafting a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/best-seo-tools-for-membership-sites\/\" target=\"_blank\">strong SEO strategy<\/a>, you can dramatically increase your chances of placing high in SERPs. The following three techniques will help you do just that.<\/p>","content":[{"type":"text","data":"At this point, it\u2019s important to note that a high ranking is never 100% guaranteed. However, by carefully crafting a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/best-seo-tools-for-membership-sites\/\" target=\"_blank\">strong SEO strategy<\/a>, you can dramatically increase your chances of placing high in SERPs. The following three techniques will help you do just that."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Focus on Long-Tail Keywords <\/h3>","content":"1. Se concentrer sur les mots-cl\u00e9s \u00e0 longue tra\u00eene","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>SEO experts originally believed that targeting keywords was all it took to grab Google\u2019s attention. However, successful SEO now depends specifically on long-tail keywords.<\/p>","content":[{"type":"text","data":"SEO experts originally believed that targeting keywords was all it took to grab Google\u2019s attention. However, successful SEO now depends specifically on long-tail keywords."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Long-tail keywords are phrases that are more precise, and a closer match to the queries your audience will actually make. People tend to search using phrases and short sentences, rather than one or two words. For example, rather than searching for \"web hosting\", someone interested in buying a plan might enter something like \"how to get web hosting\".<\/p>","content":[{"type":"text","data":"Long-tail keywords are phrases that are more precise, and a closer match to the queries your audience will actually make. People tend to search using phrases and short sentences, rather than one or two words. For example, rather than searching for \"web hosting\", someone interested in buying a plan might enter something like \"how to get web hosting\"."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In other words, long-tail keywords more clearly reflect what the searcher actually wants \u2013 and this is exactly what search engines like Google look for. These phrases are thought to send about <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/moz.com\/blog\/illustrating-the-long-tail\" target=\"_blank\">70% more traffic<\/a> to websites and blogs, making them an ideal solution for small business looking to get their content out there.<\/p>","content":[{"type":"text","data":"In other words, long-tail keywords more clearly reflect what the searcher actually wants \u2013 and this is exactly what search engines like Google look for. These phrases are thought to send about <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/moz.com\/blog\/illustrating-the-long-tail\" target=\"_blank\">70% more traffic<\/a> to websites and blogs, making them an ideal solution for small business looking to get their content out there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, the process of researching and implementing long-tail keywords is the same as it is for more traditional keywords. What's important is to focus on more natural phrases that are three to six words long.<\/p>","content":[{"type":"text","data":"Fortunately, the process of researching and implementing long-tail keywords is the same as it is for more traditional keywords. What's important is to focus on more natural phrases that are three to six words long."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Build Mobile-Friendly Pages<\/h3>","content":"2. Cr\u00e9er des pages adapt\u00e9es aux mobiles","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Google now ranks websites that are mobile friendly above those that aren\u2019t (on average). This is because mobile searches have <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\">overtaken desktop searches<\/a> by a significant margin. Mobile users also account for <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\">more than 52.2% of all web traffic worldwide<\/a>, so it\u2019s important to consider their needs.<\/p>","content":[{"type":"text","data":"Google now ranks websites that are mobile friendly above those that aren\u2019t (on average). This is because mobile searches have <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\">overtaken desktop searches<\/a> by a significant margin. Mobile users also account for <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\">more than 52.2% of all web traffic worldwide<\/a>, so it\u2019s important to consider their needs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your small business website falls short of Google's standards, you could potentially lose customers <em>and<\/em> page views, and see your competition rise in the search rankings instead. Therefore, it\u2019s now essential for your site to work just as well <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">on a mobile device<\/a> as it does on a larger screen.<\/p>","content":[{"type":"text","data":"If your small business website falls short of Google's standards, you could potentially lose customers <em>and<\/em> page views, and see your competition rise in the search rankings instead. Therefore, it\u2019s now essential for your site to work just as well <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">on a mobile device<\/a> as it does on a larger screen."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A good place to start is by ensuring that the multimedia content on your site is viewable on mobile browsers. You should also make sure that all text is readable, your loading speeds are high, and any pop-ups you use are unobtrusive. Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?utm_source=wmc-blog&amp;utm_medium=referral&amp;utm_campaign=mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a> is an excellent way to assess your site\u2019s mobile compatibility, and get some suggestions for improving it.<\/p>","content":[{"type":"text","data":"A good place to start is by ensuring that the multimedia content on your site is viewable on mobile browsers. You should also make sure that all text is readable, your loading speeds are high, and any pop-ups you use are unobtrusive. Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?utm_source=wmc-blog&amp;utm_medium=referral&amp;utm_campaign=mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a> is an excellent way to assess your site\u2019s mobile compatibility, and get some suggestions for improving it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Leverage Your Social Media Profiles<\/h3>","content":"3. Tirez parti de vos profils de m\u00e9dias sociaux","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">Social media<\/a> is one of the most powerful tools in your arsenal. You\u2019re probably already aware of how effective social platforms can be for marketing your content. However, you may not realize that social media can also be a smart way to boost your SEO.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">Social media<\/a> is one of the most powerful tools in your arsenal. You\u2019re probably already aware of how effective social platforms can be for marketing your content. However, you may not realize that social media can also be a smart way to boost your SEO."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Many <a href=\"https:\/\/www.sharethis.com\/best-practices\/2017\/08\/improve-search-engine-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">marketers believe<\/a> that including links to your website via social media accounts can have a noticeable impact on your rankings. These links help search engines understand what websites are most popular and trusted, and decide where they should rank for relevant keyword phrases.<\/p>","content":[{"type":"text","data":"Many <a href=\"https:\/\/www.sharethis.com\/best-practices\/2017\/08\/improve-search-engine-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">marketers believe<\/a> that including links to your website via social media accounts can have a noticeable impact on your rankings. These links help search engines understand what websites are most popular and trusted, and decide where they should rank for relevant keyword phrases."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What's more, social sharing contributes to a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">brand\u2019s credibility<\/a> in the same way that external links do. Likes, shares, favorites, replies, and retweets are all considered <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">forms of social sharing<\/a>, and the best way to solicit these is by creating content that your audience can engage with.<\/p>","content":[{"type":"text","data":"What's more, social sharing contributes to a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">brand\u2019s credibility<\/a> in the same way that external links do. Likes, shares, favorites, replies, and retweets are all considered <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">forms of social sharing<\/a>, and the best way to solicit these is by creating content that your audience can engage with."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also try asking your followers directly to share content, and even provide an incentive for doing so. For example, you can run a competition or offer a discount code. When it comes to SEO, the more online activity there is that's centered around your brand, the better. <\/p>","content":[{"type":"text","data":"You can also try asking your followers directly to share content, and even provide an incentive for doing so. For example, you can run a competition or offer a discount code. When it comes to SEO, the more online activity there is that's centered around your brand, the better. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>SEO is important for a lot of reasons, but it's especially relevant for small businesses looking to get established. Effective SEO strategies can help you maximize your site's SERP rankings, and establish your brand\u2019s presence online. This, in turn, can lead to increased site traffic and boosted conversion rates.<\/p>","content":[{"type":"text","data":"SEO is important for a lot of reasons, but it's especially relevant for small businesses looking to get established. Effective SEO strategies can help you maximize your site's SERP rankings, and establish your brand\u2019s presence online. This, in turn, can lead to increased site traffic and boosted conversion rates."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we've discussed three simple (yet highly-effective) SEO strategies that can benefit your small business. You'll want to:<\/p>","content":[{"type":"text","data":"In this post, we've discussed three simple (yet highly-effective) SEO strategies that can benefit your small business. You'll want to:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Focus on long-tail keywords that mimic real user queries.<\/li><li>Ensure that your website is fully optimized for mobile use.<\/li><li>Use social media to link back to your content and encourage social sharing.<br><\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Concentrez-vous sur des mots-cl\u00e9s \u00e0 longue tra\u00eene qui imitent les requ\u00eates r\u00e9elles des utilisateurs.<\/li><li>Veillez \u00e0 ce que votre site web soit enti\u00e8rement optimis\u00e9 pour une utilisation mobile.<\/li><li>Utilisez les m\u00e9dias sociaux pour cr\u00e9er des liens vers votre contenu et encourager le partage social.<br><\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any more questions about how to perform SEO effectively as a small business? Let us know in the comments section below! <\/p>","content":[{"type":"text","data":"Do you have any more questions about how to perform SEO effectively as a small business? Let us know in the comments section below! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=17406"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/17467"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=17406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=17406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=17406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}