{"id":17406,"date":"2019-02-04T15:05:22","date_gmt":"2019-02-04T22:05:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=17406"},"modified":"2024-03-05T20:22:46","modified_gmt":"2024-03-06T01:22:46","slug":"small-business-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/small-business-seo\/","title":{"rendered":"3 strat\u00e9gies cl\u00e9s de r\u00e9f\u00e9rencement pour les petites entreprises"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Optimisation des moteurs de recherche (SEO) (s&#039;ouvre dans un nouvel onglet)\">Optimisation des moteurs de recherche (SEO)<\/a> est essentiel pour tout site web, mais il est particuli\u00e8rement important pour les petites entreprises. Cependant, l'optimisation de votre site n'est pas une mince affaire et peut n\u00e9cessiter beaucoup de patience. Les propri\u00e9taires de petites entreprises travaillent souvent d\u00e9j\u00e0 \u00e0 plein r\u00e9gime, ce qui leur laisse peu de temps pour cette t\u00e2che suppl\u00e9mentaire. <br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac497aeaa0fb\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac497aeaa0fb\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/small-business-seo\/#Why_SEO_Is_Crucial_for_Small_Businesses\" >Pourquoi le r\u00e9f\u00e9rencement est crucial pour les petites entreprises<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/small-business-seo\/#3_Key_SEO_Strategies_for_Small_Businesses\" >3 strat\u00e9gies cl\u00e9s de r\u00e9f\u00e9rencement pour les petites entreprises<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/small-business-seo\/#1_Focus_on_Long-Tail_Keywords\" >1. Se concentrer sur les mots-cl\u00e9s \u00e0 longue tra\u00eene<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/small-business-seo\/#2_Build_Mobile-Friendly_Pages\" >2. Cr\u00e9er des pages adapt\u00e9es aux mobiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/small-business-seo\/#3_Leverage_Your_Social_Media_Profiles\" >3. Tirez parti de vos profils de m\u00e9dias sociaux<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/small-business-seo\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, il existe un certain nombre de tactiques simples de r\u00e9f\u00e9rencement que vous pouvez mettre en \u0153uvre pour d\u00e9velopper votre marque et donner un coup de pouce \u00e0 votre pr\u00e9sence dans les moteurs de recherche organiques. En retour, cela peut conduire \u00e0 une augmentation des conversions et \u00e0 une augmentation du nombre de visiteurs. <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">trafic sur le site<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous expliquerons plus en d\u00e9tail pourquoi il est important d'optimiser le r\u00e9f\u00e9rencement. Nous aborderons \u00e9galement quelques-unes des strat\u00e9gies cl\u00e9s que vous pouvez mettre en \u0153uvre sur le site de votre petite entreprise. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_SEO_Is_Crucial_for_Small_Businesses\"><\/span>Pourquoi le r\u00e9f\u00e9rencement est crucial pour les petites entreprises<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le r\u00e9f\u00e9rencement est le processus utilis\u00e9 pour <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/what-is-seo\/\" target=\"_blank\">am\u00e9liorer le classement d'un site web<\/a> dans les pages de r\u00e9sultats des moteurs de recherche (SERP). Les moteurs de recherche classent les pages web disponibles et les classent par ordre de qualit\u00e9 et de pertinence. Des centaines de facteurs entrent en ligne de compte pour prendre ces d\u00e9cisions, bien que le processus prenne g\u00e9n\u00e9ralement moins d'une seconde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il y a beaucoup de choses que vous pouvez faire pour <a href=\"https:\/\/memberpress.com\/fr\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">am\u00e9liorer votre classement<\/a>L'utilisation de mots-cl\u00e9s est \u00e9galement tr\u00e8s importante, car ils indiquent aux moteurs de recherche de quoi il s'agit. L'utilisation de mots-cl\u00e9s est \u00e9galement tr\u00e8s importante, car ils indiquent aux moteurs de recherche le contenu de votre site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9velopper une <a href=\"https:\/\/memberpress.com\/fr\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">une solide strat\u00e9gie de r\u00e9f\u00e9rencement<\/a> pour votre entreprise peut vous aider \u00e0 attirer du trafic sur votre site et \u00e0 am\u00e9liorer vos taux de conversion. C'est particuli\u00e8rement important pour les petites entreprises qui d\u00e9marrent, car l'augmentation du trafic de recherche organique peut \u00eatre un moyen tr\u00e8s rentable de promouvoir votre contenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En raison de la nature de l'algorithme de Google, les strat\u00e9gies de r\u00e9f\u00e9rencement consid\u00e9r\u00e9es comme les plus efficaces sont susceptibles de changer au fil du temps. Heureusement, il existe quelques \"grands noms\" qui ne perdront probablement jamais leur magie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Key_SEO_Strategies_for_Small_Businesses\"><\/span>3 strat\u00e9gies cl\u00e9s de r\u00e9f\u00e9rencement pour les petites entreprises<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 ce stade, il est important de noter qu'un classement \u00e9lev\u00e9 n'est jamais 100% garanti. Toutefois, en \u00e9laborant soigneusement un <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/best-seo-tools-for-membership-sites\/\" target=\"_blank\">une solide strat\u00e9gie de r\u00e9f\u00e9rencement<\/a>Vous pouvez augmenter consid\u00e9rablement vos chances de figurer en bonne place dans les SERP. Les trois techniques suivantes vous aideront \u00e0 y parvenir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Focus_on_Long-Tail_Keywords\"><\/span>1. Se concentrer sur les mots-cl\u00e9s \u00e0 longue tra\u00eene <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l'origine, les experts en r\u00e9f\u00e9rencement pensaient qu'il suffisait de cibler des mots-cl\u00e9s pour attirer l'attention de Google. Cependant, le succ\u00e8s du r\u00e9f\u00e9rencement d\u00e9pend aujourd'hui sp\u00e9cifiquement des mots-cl\u00e9s \u00e0 longue tra\u00eene.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les mots-cl\u00e9s \u00e0 longue tra\u00eene sont des expressions plus pr\u00e9cises, qui correspondent davantage aux requ\u00eates que votre public est susceptible de formuler. Les internautes ont tendance \u00e0 effectuer leurs recherches \u00e0 l'aide d'expressions et de phrases courtes, plut\u00f4t qu'\u00e0 l'aide d'un ou deux mots. Par exemple, plut\u00f4t que de rechercher \u201c h\u00e9bergement web \u201d, une personne souhaitant souscrire \u00e0 une offre pourrait saisir une requ\u00eate du type \u201c comment obtenir un h\u00e9bergement web \u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En d'autres termes, les mots-cl\u00e9s \u00e0 longue tra\u00eene refl\u00e8tent plus clairement ce que veut r\u00e9ellement le chercheur - et c'est exactement ce que recherchent les moteurs de recherche comme Google. Ces expressions sont cens\u00e9es envoyer environ <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/moz.com\/blog\/illustrating-the-long-tail\" target=\"_blank\">70% plus de trafic<\/a> aux sites web et aux blogs, ce qui en fait une solution id\u00e9ale pour les petites entreprises qui cherchent \u00e0 diffuser leur contenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, le processus de recherche et de mise en \u0153uvre des mots-cl\u00e9s \u00e0 longue tra\u00eene est identique \u00e0 celui des mots-cl\u00e9s plus traditionnels. L'important est de privil\u00e9gier des expressions plus naturelles, compos\u00e9es de trois \u00e0 six mots.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Build_Mobile-Friendly_Pages\"><\/span>2. Cr\u00e9er des pages adapt\u00e9es aux mobiles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google classe d\u00e9sormais les sites web adapt\u00e9s aux mobiles au-dessus de ceux qui ne le sont pas (en moyenne). Cela s'explique par le fait que les recherches sur mobile ont <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\">ont d\u00e9pass\u00e9 les recherches sur ordinateur<\/a> par une marge significative. Les utilisateurs mobiles repr\u00e9sentent \u00e9galement <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\">plus de 52,2% de l'ensemble du trafic web dans le monde<\/a>Il est donc important de tenir compte de leurs besoins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si le site web de votre petite entreprise ne r\u00e9pond pas aux crit\u00e8res de Google, vous risquez de perdre des clients. <em>et<\/em> et de voir vos concurrents grimper dans les classements de recherche. C'est pourquoi il est d\u00e9sormais essentiel que votre site fonctionne aussi bien <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/is-your-site-mobile-friendly\/\" target=\"_blank\">sur un appareil mobile<\/a> comme sur un \u00e9cran plus grand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un bon point de d\u00e9part consiste \u00e0 vous assurer que le contenu multim\u00e9dia de votre site est visible sur les navigateurs mobiles. Vous devez \u00e9galement veiller \u00e0 ce que tout le texte soit lisible, que les vitesses de chargement soient \u00e9lev\u00e9es et que les fen\u00eatres contextuelles que vous utilisez ne soient pas envahissantes. Google\u2019s <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"http:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?utm_source=wmc-blog&amp;utm_medium=referral&amp;utm_campaign=mobile-friendly\" target=\"_blank\">Test de convivialit\u00e9 mobile<\/a> est un excellent moyen d'\u00e9valuer la compatibilit\u00e9 mobile de votre site et d'obtenir des suggestions pour l'am\u00e9liorer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Leverage_Your_Social_Media_Profiles\"><\/span>3. Tirez parti de vos profils de m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">M\u00e9dias sociaux<\/a> est l'un des outils les plus puissants de votre arsenal. Vous \u00eates probablement d\u00e9j\u00e0 conscient de l'efficacit\u00e9 des plateformes sociales pour la commercialisation de votre contenu. Cependant, vous ne savez peut-\u00eatre pas que les m\u00e9dias sociaux peuvent \u00e9galement \u00eatre un moyen intelligent de stimuler votre r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nombreux <a href=\"https:\/\/www.sharethis.com\/best-practices\/2017\/08\/improve-search-engine-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">les sp\u00e9cialistes du marketing croient<\/a> L'inclusion de liens vers votre site web via des comptes de m\u00e9dias sociaux peut avoir un impact notable sur votre classement. Ces liens aident les moteurs de recherche \u00e0 comprendre quels sont les sites web les plus populaires et les plus fiables, et \u00e0 d\u00e9cider de leur classement pour les expressions de mots cl\u00e9s pertinentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, le partage sur les r\u00e9seaux sociaux contribue \u00e0 une <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">cr\u00e9dibilit\u00e9 de la marque<\/a> de la m\u00eame mani\u00e8re que les liens externes. Les mentions \"j'aime\", \"partage\", \"favori\", \"r\u00e9ponse\" et \"retweet\" sont toutes consid\u00e9r\u00e9es comme des \"liens\". <a href=\"https:\/\/memberpress.com\/fr\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">les formes de partage social<\/a>et la meilleure fa\u00e7on de les solliciter est de cr\u00e9er un contenu avec lequel votre public peut s'engager.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement essayer de demander directement \u00e0 vos abonn\u00e9s de partager du contenu, voire leur proposer une r\u00e9compense pour cela. Par exemple, vous pouvez organiser un jeu-concours ou offrir un code de r\u00e9duction. En mati\u00e8re de r\u00e9f\u00e9rencement naturel (SEO), plus il y a d'activit\u00e9 en ligne autour de votre marque, mieux c'est. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le r\u00e9f\u00e9rencement naturel (SEO) est important pour de nombreuses raisons, mais il rev\u00eat une importance particuli\u00e8re pour les petites entreprises qui cherchent \u00e0 se faire une place sur le march\u00e9. Des strat\u00e9gies de r\u00e9f\u00e9rencement efficaces peuvent vous aider \u00e0 optimiser le classement de votre site dans les r\u00e9sultats des moteurs de recherche (SERP) et \u00e0 asseoir la pr\u00e9sence de votre marque en ligne. Cela peut, \u00e0 son tour, se traduire par une augmentation du trafic sur votre site et une am\u00e9lioration des taux de conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous avons abord\u00e9 trois strat\u00e9gies de r\u00e9f\u00e9rencement simples (mais tr\u00e8s efficaces) qui peuvent profiter \u00e0 votre petite entreprise. Vous aurez tout int\u00e9r\u00eat \u00e0 :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Concentrez-vous sur des mots-cl\u00e9s \u00e0 longue tra\u00eene qui imitent les requ\u00eates r\u00e9elles des utilisateurs.<\/li><li>Veillez \u00e0 ce que votre site web soit enti\u00e8rement optimis\u00e9 pour une utilisation mobile.<\/li><li>Utilisez les m\u00e9dias sociaux pour cr\u00e9er des liens vers votre contenu et encourager le partage social.<br><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous d'autres questions sur la mani\u00e8re d'effectuer un r\u00e9f\u00e9rencement efficace en tant que petite entreprise ? Faites-nous en part dans la section des commentaires ci-dessous ! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is vital to any website, but is particularly important for small businesses. However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity \u2013 leaving little time for this additional task. Fortunately, there are a number of [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":17467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[],"class_list":["post-17406","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Search Engine Optimization (SEO) is vital to any website owner \u2013 particularly for small businesses. 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