{"id":17434,"date":"2019-02-14T10:33:00","date_gmt":"2019-02-14T17:33:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=17434"},"modified":"2022-02-11T13:49:31","modified_gmt":"2022-02-11T20:49:31","slug":"the-pros-and-cons-of-offering-trial-periods-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/","title":{"rendered":"Proposer une adh\u00e9sion \u00e0 l'essai (les bons et les mauvais c\u00f4t\u00e9s)"},"content":{"rendered":"<p>Qu'est-ce qui attire autant les foules que des produits et des services gratuits ? Pas grand-chose ! Apr\u00e8s tout, l'id\u00e9e est gagnante \u00e0 la fois pour les entreprises et pour les consommateurs. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d01df5a40ca\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d01df5a40ca\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Types_of_Trial_Periods\" >Types de p\u00e9riodes d'essai<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#What_Type_of_Trial_Membership_is_Best\" >Quel est le meilleur type d'adh\u00e9sion \u00e0 l'essai ?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Offering_a_Trial_Membership_The_Good\" >Proposer une adh\u00e9sion \u00e0 l'essai (le bon c\u00f4t\u00e9 des choses)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Eases_fear_of_commitment\" >Att\u00e9nue la peur de l'engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Builds_your_email_list\" >Construisez votre liste d'adresses \u00e9lectroniques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Built-in_product_testing\" >Tests de produits int\u00e9gr\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Captive_audience\" >Un public captif<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Offering_a_Trial_Membership_The_Bad\" >Proposer une adh\u00e9sion \u00e0 l'essai (le mauvais)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Potential_loss_of_money\" >Perte potentielle d'argent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Potential_for_wasted_time\" >Risque de perte de temps<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>En tant que chef d'entreprise, vous avez la possibilit\u00e9 de pr\u00e9senter vos produits et services \u00e0 un public, et en tant que consommateur, vous obtenez quelque chose de gratuit. <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>vous permet de mettre en place toutes sortes de structures tarifaires, y compris des p\u00e9riodes d'essai. Bien s\u00fbr, offrir votre produit gratuitement n'est pas sans risque - mais les choses qui valent la peine d'\u00eatre faites comportent souvent un certain risque, n'est-ce pas ?<\/p>\n\n\n\n<p>Il en va de m\u00eame pour l'offre d'une adh\u00e9sion \u00e0 titre d'essai sur votre site web. Dans cet article, nous allons passer en revue les diff\u00e9rents types d'adh\u00e9sions \u00e0 l'essai et vous donner un aper\u00e7u des avantages et des inconv\u00e9nients d'en proposer une. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-trial-periods\"><span class=\"ez-toc-section\" id=\"Types_of_Trial_Periods\"><\/span><strong>Types de p\u00e9riodes d'essai<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il existe diff\u00e9rentes fa\u00e7ons de proposer une p\u00e9riode d'essai. Par exemple, vous pouvez offrir \u00e0 vos clients potentiels une p\u00e9riode d'essai gratuite - par exemple, trente jours d'acc\u00e8s gratuit \u00e0 votre site d'adh\u00e9sion. <\/p>\n\n\n\n<p>Vous pouvez \u00e9galement proposer une version d'essai \u00e0 acc\u00e8s limit\u00e9, qui permet aux clients potentiels de consulter votre site d'affiliation, mais avec un nombre limit\u00e9 de fonctionnalit\u00e9s. Vous les limitez peut-\u00eatre au niveau d'entr\u00e9e, ou vous les laissez acc\u00e9der au niveau interm\u00e9diaire, mais vous restreignez l'acc\u00e8s \u00e0 certaines fonctions, telles que <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pr\u00e9sentation des cours MemberPress\">cours en ligne<\/a> ou des forums de discussion.<\/p>\n\n\n\n<p>N'oubliez pas non plus que les p\u00e9riodes d'essai ne doivent pas n\u00e9cessairement \u00eatre gratuites. Vous pouvez proposer des p\u00e9riodes d'essai \u00e0 un tarif r\u00e9duit ou offrir une incitation, par exemple en donnant aux prospects un mois d'acc\u00e8s gratuit s'ils s'engagent \u00e0 acheter un abonnement. \u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-type-of-trial-membership-is-best\"><strong>Quel est le meilleur type d'adh\u00e9sion \u00e0 l'essai ?\u00a0<\/strong><\/h2>\n\n\n\n<p>Selon le type de produit ou de service que vous proposez, vous devez tenir compte de trois \u00e9l\u00e9ments fondamentaux.\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Tout d'abord, demandez-vous si la p\u00e9riode d'essai est suffisamment longue. Les consommateurs auront besoin de suffisamment de temps pour d\u00e9terminer s'ils b\u00e9n\u00e9ficieront de votre produit ou service. En ce qui concerne l'acc\u00e8s limit\u00e9, vous devez d\u00e9terminer si les ressources restreintes sont suffisantes pour leur permettre de d\u00e9cider si votre produit ou service leur convient.\u00a0<\/li><li>Pensez ensuite \u00e0 l'aspect financier. Pouvez-vous vous permettre d'offrir des produits ou des services ou d'autoriser un acc\u00e8s gratuit ? De m\u00eame, les frais r\u00e9duits valent-ils le temps n\u00e9cessaire \u00e0 l'installation d'un non-client ?<\/li><li>Enfin, combien de temps estimez-vous devoir attendre pour voir si les clients de la phase d'essai ach\u00e8tent et se transforment en clients ? Comme vous le savez, le temps, c'est de l'argent lorsqu'il s'agit d'affaires.<\/li><\/ol>\n\n\n\n<p>En \u00e9valuant soigneusement les r\u00e9ponses \u00e0 ces questions, vous serez mieux \u00e0 m\u00eame de d\u00e9terminer quel type d'offre d'essai convient le mieux \u00e0 votre mod\u00e8le d'entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-good\"><span class=\"ez-toc-section\" id=\"Offering_a_Trial_Membership_The_Good\"><\/span><strong>Proposer une adh\u00e9sion \u00e0 l'essai (le bon c\u00f4t\u00e9 des choses)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Comme nous l'avons d\u00e9j\u00e0 dit, <a href=\"https:\/\/optinmonster.com\/free-to-paid-conversion-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">p\u00e9riodes d'essai<\/a> vous permettent de pr\u00e9senter votre produit \u00e0 un public et vous donnent l'occasion de prouver \u00e0 quel point vos services (et vous-m\u00eame !) sont g\u00e9niaux. Voici quelques-uns des avantages qui en d\u00e9coulent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eases-fear-of-commitment\"><span class=\"ez-toc-section\" id=\"Eases_fear_of_commitment\"><\/span>Att\u00e9nue la peur de l'engagement <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En proposant un essai gratuit ou \u00e0 un prix symbolique, vous permettez \u00e0 votre public de voir ce qui lui manque (votre service ou votre produit) et vous apaisez sa peur de s'engager en lui montrant ce dont il ne peut pas se passer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"builds-your-email-list\"><span class=\"ez-toc-section\" id=\"Builds_your_email_list\"><\/span>Construisez votre liste d'adresses \u00e9lectroniques<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un autre avantage est qu'un prospect qui participe \u00e0 un essai gratuit (par opposition \u00e0 un prospect provenant d'une autre source) a pris le temps de se connecter, de cr\u00e9er un profil et de consulter le contenu disponible. Cela signifie qu'il est plus susceptible de rester sur le long terme. De plus, vous avez obtenu son adresse \u00e9lectronique pour vos futures communications.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"built-in-product-testing\"><span class=\"ez-toc-section\" id=\"Built-in_product_testing\"><\/span>Tests de produits int\u00e9gr\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les p\u00e9riodes d'essai sont \u00e9galement une excellente occasion de demander un retour d'information sur vos services et vos produits. Vous obtiendrez tr\u00e8s probablement des informations pr\u00e9cieuses : c'est \u00e0 la fois du marketing et des tests de produits ! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"captive-audience\"><span class=\"ez-toc-section\" id=\"Captive_audience\"><\/span>Un public captif<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les produits et services propos\u00e9s lors d'un essai se vendent pratiquement d'eux-m\u00eames, si bien qu'il n'est pas n\u00e9cessaire de faire du marketing ou de la persuasion suppl\u00e9mentaire - \u00e0 condition, bien s\u00fbr, que vous ayez veill\u00e9 \u00e0 ce que ce que vous proposez soit de premi\u00e8re qualit\u00e9.<\/p>\n\n\n\n<p>Toutefois, lorsque les prospects r\u00e9fl\u00e9chissent \u00e0 la possibilit\u00e9 d'adh\u00e9rer pleinement \u00e0 votre site d'adh\u00e9sion au cours de leur p\u00e9riode d'essai, vous pouvez profiter de leur attention en leur proposant des incitations suppl\u00e9mentaires, telles que des remises sur une adh\u00e9sion annuelle, une remise sur les parrainages ou un kickback, ou peut-\u00eatre m\u00eame un acc\u00e8s anticip\u00e9 \u00e0 un cours que vous pr\u00e9voyez de lancer prochainement.\u00a0<\/p>\n\n\n\n<p>Et s'il vous faut une raison suppl\u00e9mentaire pour vous convaincre de proposer une p\u00e9riode d'essai, la voici : les clients qui d\u00e9couvrent votre service avant de l'acheter savent d\u00e9j\u00e0 ce qu'ils obtiendront au moment de l'achat, et leurs attentes et leur satisfaction sont donc d\u00e9j\u00e0 satisfaites. (Il ne vous reste plus qu'\u00e0 continuer !)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-bad\"><span class=\"ez-toc-section\" id=\"Offering_a_Trial_Membership_The_Bad\"><\/span><strong>Proposer une adh\u00e9sion \u00e0 l'essai (le mauvais)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bien que les avantages semblent innombrables, les p\u00e9riodes d'essai pr\u00e9sentent quelques inconv\u00e9nients. Le plus flagrant est probablement li\u00e9 \u00e0 l'argent. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"potential-loss-of-money\"><span class=\"ez-toc-section\" id=\"Potential_loss_of_money\"><\/span>Perte potentielle d'argent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vous devez non seulement vous demander si vous pouvez vous le permettre, mais aussi vous m\u00e9fier des personnes qui ont l'intention d'accepter votre offre, mais qui n'ont aucunement l'intention de s'inscrire \u00e0 votre site d'adh\u00e9sion. C'est pourquoi il est important d'\u00e9valuer les risques li\u00e9s \u00e0 l'acc\u00e8s des non-membres \u00e0 votre contenu.<\/p>\n\n\n\n<p>Une s\u00e9curit\u00e9 que vous pouvez mettre en place est d'opter pour un tarif r\u00e9duit plut\u00f4t que pour la gratuit\u00e9, en particulier si vous proposez une version d'essai de certains de vos contenus les plus pr\u00e9cieux. <\/p>\n\n\n\n<p>\u00c9tant donn\u00e9 que vous devrez collecter des informations personnelles et de paiement lorsque vous facturerez l'adh\u00e9sion \u00e0 l'essai, de nombreuses personnes d\u00e9sireuses d'obtenir un cadeau feront marche arri\u00e8re en sachant qu'elles doivent fournir ces informations et qu'elles doivent vous contacter pour annuler leur adh\u00e9sion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"potential-for-wasted-time\"><span class=\"ez-toc-section\" id=\"Potential_for_wasted_time\"><\/span>Risque de perte de temps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un autre inconv\u00e9nient est li\u00e9 au temps. Si votre <a href=\"https:\/\/customer.io\/blog\/free-trial-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">la p\u00e9riode d'essai n'est pas assez longue<\/a> pour que quelqu'un se fasse vraiment une opinion de votre service, vous perdez votre temps et le sien. <\/p>\n\n\n\n<p>Mais il faut parfois proc\u00e9der par essais et erreurs pour d\u00e9terminer la dur\u00e9e de la p\u00e9riode d'essai en fonction du produit ou du service que vous proposez. Le mieux est de demander un retour d'information lors du suivi du client potentiel. Demandez-lui simplement s'il a eu l'impression d'avoir suffisamment de temps pour prendre une d\u00e9cision.<\/p>\n\n\n\n<p><strong><em>C'est maintenant \u00e0 vous de jouer :<\/em><\/strong> <em>Avez-vous propos\u00e9 une p\u00e9riode d'essai ? Quels \u00e9taient les avantages ? Les inconv\u00e9nients ? Quels conseils pouvez-vous donner aux lecteurs qui souhaitent lancer leur premi\u00e8re p\u00e9riode d'essai gratuite ? Ou avez-vous d'autres questions concernant l'offre d'une p\u00e9riode d'essai pour les membres ? Faites-nous en part dans les commentaires.<\/em><\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>What else draws a crowd like free products and services? Not much! After all, the idea is a win-win for both businesses and consumers. As a business owner, you have a chance to pitch your products and services to a crowd, and as a consumer you get something free. MemberPress allows you to set up [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":17530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,94],"tags":[823],"class_list":{"0":"post-17434","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-marketing","10":"tag-trials","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Offering a trial membership is a common way to do business. 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Not much! After all, the idea is a win-win for both businesses and consumers. <\/p>","content":[{"type":"text","data":"What else draws a crowd like free products and services? Not much! After all, the idea is a win-win for both businesses and consumers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a business owner, you have a chance to pitch your products and services to a crowd, and as a consumer you get something free. <a href=\"https:\/\/memberpress.com\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>allows you to set up all kinds of pricing structures, including trial periods. Of course, offering your product for free doesn\u2019t come without risks \u2013 but things worth doing often involve some risk, right?<\/p>","content":[{"type":"text","data":"As a business owner, you have a chance to pitch your products and services to a crowd, and as a consumer you get something free. <a href=\"https:\/\/memberpress.com\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>allows you to set up all kinds of pricing structures, including trial periods. Of course, offering your product for free doesn\u2019t come without risks \u2013 but things worth doing often involve some risk, right?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Offering a trial membership on your website is no different. In this post, we'll go over the types of trial memberships and give you a rundown of the pros and cons of offering one. Let's get started!<\/p>","content":[{"type":"text","data":"Offering a trial membership on your website is no different. In this post, we'll go over the types of trial memberships and give you a rundown of the pros and cons of offering one. Let's get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"types-of-trial-periods\"><strong>Types of Trial Periods<\/strong><\/h2>","content":"Types de p\u00e9riodes d'essai","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There are different ways to offer a trial period. For example, you can give potential clients a free trial-membership period\u2014say, thirty days of free access to your membership site. <\/p>","content":[{"type":"text","data":"There are different ways to offer a trial period. For example, you can give potential clients a free trial-membership period\u2014say, thirty days of free access to your membership site. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Or you can offer a limited-access trial where you allow potential clients to peruse your membership site but with a limited amount of features. Perhaps you restrict them to the entry-level tier, or maybe you let them into the mid-level tier but restrict access to certain features, such as <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Introducing MemberPress Courses\">online courses<\/a> or discussion boards.<\/p>","content":[{"type":"text","data":"Or you can offer a limited-access trial where you allow potential clients to peruse your membership site but with a limited amount of features. Perhaps you restrict them to the entry-level tier, or maybe you let them into the mid-level tier but restrict access to certain features, such as <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Introducing MemberPress Courses\">online courses<\/a> or discussion boards."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also keep in mind that trial periods don't have to be free. You can offer trial periods at a discounted rate or offer an incentive, such as giving leads a month of free access if they commit to buying a membership. &nbsp;<\/p>","content":[{"type":"text","data":"Also keep in mind that trial periods don't have to be free. You can offer trial periods at a discounted rate or offer an incentive, such as giving leads a month of free access if they commit to buying a membership. &nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"what-type-of-trial-membership-is-best\"><strong>What Type of Trial Membership is Best?&nbsp;<\/strong><\/h2>","content":"Quel est le meilleur type d'adh\u00e9sion \u00e0 l'essai ?&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>You'll want to take a three basic things into consideration depending on the type of product or service you're offering.&nbsp;<\/p>","content":[{"type":"text","data":"You'll want to take a three basic things into consideration depending on the type of product or service you're offering.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>First, consider whether the trial period is long enough. Consumers will need enough time to determine whether they'll benefit from your product or service. On the limited-access side, you'll want to determine if the restricted resources are enough for them to decide if your product or service is a good fit for them.&nbsp;<\/li><li>Next, consider the financial aspect. Can you afford to give away products or services or allow free access? Similarly, is the discounted fee worth the time it'll take to take to get a non-client set up?<\/li><li>Finally, how long do you estimate you'll have to wait to see if trial customers buy and turn into clients? As you know, time is money when it comes to business.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Tout d'abord, demandez-vous si la p\u00e9riode d'essai est suffisamment longue. Les consommateurs auront besoin de suffisamment de temps pour d\u00e9terminer s'ils b\u00e9n\u00e9ficieront de votre produit ou service. En ce qui concerne l'acc\u00e8s limit\u00e9, vous devez d\u00e9terminer si les ressources restreintes sont suffisantes pour leur permettre de d\u00e9cider si votre produit ou service leur convient.&nbsp;<\/li><li>Pensez ensuite \u00e0 l'aspect financier. Pouvez-vous vous permettre d'offrir des produits ou des services ou d'autoriser un acc\u00e8s gratuit ? De m\u00eame, les frais r\u00e9duits valent-ils le temps n\u00e9cessaire \u00e0 l'installation d'un non-client ?<\/li><li>Enfin, combien de temps estimez-vous devoir attendre pour voir si les clients de la phase d'essai ach\u00e8tent et se transforment en clients ? Comme vous le savez, le temps, c'est de l'argent lorsqu'il s'agit d'affaires.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By carefully assessing the answers to these questions, you\u2019ll be better able to determine which kind of trial offer works best for your business model.<\/p>","content":[{"type":"text","data":"By carefully assessing the answers to these questions, you\u2019ll be better able to determine which kind of trial offer works best for your business model."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-good\"><strong>Offering a Trial Membership (The Good)<\/strong><\/h2>","content":"Proposer une adh\u00e9sion \u00e0 l'essai (le bon c\u00f4t\u00e9 des choses)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As we\u2019ve discussed, <a href=\"https:\/\/optinmonster.com\/free-to-paid-conversion-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trial periods<\/a> get your product in front of an audience and give you a chance to prove how awesome your services (and you!) are. Following are a few of the benefits of that.<\/p>","content":[{"type":"text","data":"As we\u2019ve discussed, <a href=\"https:\/\/optinmonster.com\/free-to-paid-conversion-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trial periods<\/a> get your product in front of an audience and give you a chance to prove how awesome your services (and you!) are. Following are a few of the benefits of that."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"eases-fear-of-commitment\">Eases fear of commitment <\/h3>","content":"Att\u00e9nue la peur de l'engagement","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>By offering a free or nominal-fee trial, you allow your audience to see what they're missing (your service or product) and ease their fear of commitment by showing them what they can\u2019t live without.<\/p>","content":[{"type":"text","data":"By offering a free or nominal-fee trial, you allow your audience to see what they're missing (your service or product) and ease their fear of commitment by showing them what they can\u2019t live without."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"builds-your-email-list\">Builds your email list<\/h3>","content":"Construisez votre liste d'adresses \u00e9lectroniques","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Another pro is that a lead who participates in a free trial (as opposed to a lead from another source) has taken the time to login, set up a profile, and view the content available. That means they're more likely to stick around for the long haul. Not only that, but you've gained their email address for future communications.<\/p>","content":[{"type":"text","data":"Another pro is that a lead who participates in a free trial (as opposed to a lead from another source) has taken the time to login, set up a profile, and view the content available. That means they're more likely to stick around for the long haul. Not only that, but you've gained their email address for future communications."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"built-in-product-testing\">Built-in product testing<\/h3>","content":"Tests de produits int\u00e9gr\u00e9s","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Trial periods are also a great opportunity to ask for feedback on your services and products. You\u2019ll most likely gain great insight\u2014it\u2019s marketing and product-testing all in one! <\/p>","content":[{"type":"text","data":"Trial periods are also a great opportunity to ask for feedback on your services and products. You\u2019ll most likely gain great insight\u2014it\u2019s marketing and product-testing all in one! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"captive-audience\">Captive audience<\/h3>","content":"Un public captif","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The products and services offered during a trial practically sell themselves, so no additional marketing or persuading is necessary\u2014that is, of course, as long as you\u2019ve ensured that what you're providing is top-notch.<\/p>","content":[{"type":"text","data":"The products and services offered during a trial practically sell themselves, so no additional marketing or persuading is necessary\u2014that is, of course, as long as you\u2019ve ensured that what you're providing is top-notch."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, when leads are considering whether to fully opt in to your membership site during their trial period, you can take advantage of having their attention by offering additional incentives, such as discounts on a yearly membership, a referral discount or kickback, or maybe even early access to an upcoming course you\u2019re planning to launch.&nbsp;<\/p>","content":[{"type":"text","data":"However, when leads are considering whether to fully opt in to your membership site during their trial period, you can take advantage of having their attention by offering additional incentives, such as discounts on a yearly membership, a referral discount or kickback, or maybe even early access to an upcoming course you\u2019re planning to launch.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And if you need one more reason to convince you to offer a trial period, it's this: customers who experience your service before they buy already know what they\u2019re getting when they actually make the purchase, so their expectations and satisfaction are already met. (Now just keep it up!)<\/p>","content":[{"type":"text","data":"And if you need one more reason to convince you to offer a trial period, it's this: customers who experience your service before they buy already know what they\u2019re getting when they actually make the purchase, so their expectations and satisfaction are already met. (Now just keep it up!)"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-bad\"><strong>Offering a Trial Membership (The Bad)<\/strong><\/h2>","content":"Proposer une adh\u00e9sion \u00e0 l'essai (le mauvais)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Though it seems like the pros are endless, there are definitely a couple of downsides when it comes to trial periods. Probably the most glaring is related to money. <\/p>","content":[{"type":"text","data":"Though it seems like the pros are endless, there are definitely a couple of downsides when it comes to trial periods. Probably the most glaring is related to money. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"potential-loss-of-money\">Potential loss of money<\/h3>","content":"Perte potentielle d'argent","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Not only should you consider whether you can you afford it, you should also be cautious about those who have every intention of taking you up on your offer but who have zero intention of ever signing up for your membership site. That\u2019s why it's important to consider the risks of allowing nonmembers access to your content.<\/p>","content":[{"type":"text","data":"Not only should you consider whether you can you afford it, you should also be cautious about those who have every intention of taking you up on your offer but who have zero intention of ever signing up for your membership site. That\u2019s why it's important to consider the risks of allowing nonmembers access to your content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One fail-safe you can implement is to go the discounted-fee route rather than the free route, especially if you're offering a trial on some of your most valuable content. <\/p>","content":[{"type":"text","data":"One fail-safe you can implement is to go the discounted-fee route rather than the free route, especially if you're offering a trial on some of your most valuable content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Because you'll need to collect payment and personal information when you invoice on the trial membership, many of those who are out for a freebie will back out knowing they need to provide such information and that they need to contact you to cancel their membership.<\/p>","content":[{"type":"text","data":"Because you'll need to collect payment and personal information when you invoice on the trial membership, many of those who are out for a freebie will back out knowing they need to provide such information and that they need to contact you to cancel their membership."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"potential-for-wasted-time\">Potential for wasted time<\/h3>","content":"Risque de perte de temps","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Another con is related to time. If your <a href=\"https:\/\/customer.io\/blog\/free-trial-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trial period is not long enough<\/a> for someone to truly form an opinion of your service, both your and their time is wasted. <\/p>","content":[{"type":"text","data":"Another con is related to time. If your <a href=\"https:\/\/customer.io\/blog\/free-trial-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trial period is not long enough<\/a> for someone to truly form an opinion of your service, both your and their time is wasted. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But it can take some trial and error to perfect that sweet-spot on how long a trial period should go based on the product or service you're offering. Your best bet is to ask for feedback when you follow up with the lead. Simply ask them if they felt like they had enough time to formulate a decision.<\/p>","content":[{"type":"text","data":"But it can take some trial and error to perfect that sweet-spot on how long a trial period should go based on the product or service you're offering. Your best bet is to ask for feedback when you follow up with the lead. Simply ask them if they felt like they had enough time to formulate a decision."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong><em>Now it's your turn:<\/em><\/strong> <em>Have you offered a trial period? What were the pros? The cons? What advice can you give readers who want to launch their first free trial? Or do you have more questions about offering a membership trial of your own? Let us know in the comments.<\/em><\/p>","content":[{"type":"text","data":"<strong><em>Now it's your turn:<\/em><\/strong> <em>Have you offered a trial period? What were the pros? The cons? What advice can you give readers who want to launch their first free trial? Or do you have more questions about offering a membership trial of your own? Let us know in the comments.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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