{"id":17446,"date":"2020-07-11T11:43:57","date_gmt":"2020-07-11T17:43:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=17446"},"modified":"2021-06-14T13:24:08","modified_gmt":"2021-06-14T19:24:08","slug":"google-adsense-guide","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/","title":{"rendered":"Comment utiliser Google AdSense (pour les d\u00e9butants)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pour de nombreuses personnes, la gestion d'un site web est devenue une carri\u00e8re. Toutefois, un emploi \u00e0 temps plein ne se traduit pas toujours par un salaire \u00e0 temps plein. Placer des annonces sur votre site web peut \u00eatre un moyen judicieux d'obtenir un revenu suppl\u00e9mentaire, mais il peut \u00eatre difficile de trouver des annonces pertinentes pour votre public.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a9036925cc1c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a9036925cc1c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#An_Introduction_to_Google_AdSense\" >Introduction \u00e0 Google AdSense<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#How_It_Works\" >Comment \u00e7a marche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#How_to_Get_Started\" >Comment d\u00e9marrer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#2_Ways_to_Maximize_Your_Earnings\" >2 fa\u00e7ons de maximiser vos revenus<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#1_Place_Your_Ads_Carefully\" >1. Placez vos annonces avec soin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#2_Create_Quality_Content\" >2. Cr\u00e9er un contenu de qualit\u00e9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Pour vous faciliter la t\u00e2che, <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdSense<\/a> is a cost per click (CPC) advertising program that enables you to find suitable ads quickly and easily. Messages that respond directly to your target market\u2019s needs are more likely to be clicked on, which means you\u2019ll often see a higher payout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons vous pr\u00e9senter Google AdSense. Nous vous donnerons \u00e9galement quelques conseils utiles sur la meilleure fa\u00e7on de l'utiliser avec votre site Web. <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> ou tout autre type de site. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Google_AdSense\"><\/span>Introduction \u00e0 Google AdSense<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Placing advertisements on your site is a smart way to generate a secondary source of income. It\u2019s also a simple and largely automated strategy, as long as you have the right tools. This is where <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\">Google AdSense<\/a> entre en jeu.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"414\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png\" alt=\"Le site Google AdSense.\" class=\"wp-image-17502\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-768x311.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1536x622.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-2048x829.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-420x170.png 420w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-840x340.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1216x492.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1832x741.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-700x283.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-156x63.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1080x437.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This Google product enables you to place targeted ads on your blog or website \u2013 and earn money from them. There are close to 14 million websites running these sorts of ads, so it\u2019s highly likely that you\u2019ve encountered them before. As it turns out, implementing them on your own site isn\u2019t difficult.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9diteurs AdSense le font tout le temps !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_It_Works\"><\/span>Comment \u00e7a marche<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque les annonceurs paient Google pour diffuser des annonces relatives \u00e0 leur activit\u00e9 (avec la <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdWords<\/a> ), ils peuvent choisir d'inclure leur contenu dans le R\u00e9seau Display de Google. Dans ce cas, leurs annonces sont susceptibles d'\u00eatre diffus\u00e9es dans des \"emplacements\" sur les sites web participants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If AdSense is active on your site, you\u2019ll get to decide where these slots are placed. Then, Google will runs ads in those positions, based on what your site and content are about. The system is designed to automatically find businesses that are a good match for your niche and audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il en r\u00e9sulte que vos annonces ont plus de chances d'\u00eatre cliqu\u00e9es que si vous affichiez des annonces al\u00e9atoires. Par cons\u00e9quent, vos chances de recevoir un paiement plus \u00e9lev\u00e9 sont meilleures. Bien entendu, l'augmentation des revenus n'est pas le seul avantage de l'utilisation d'AdSense. L'inclusion d'annonces tr\u00e8s cibl\u00e9es peut \u00e9galement vous aider \u00e0 fournir un service mieux adapt\u00e9 \u00e0 vos clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, the process is mostly automated \u2013 saving you a lot of time. What\u2019s more, it\u2019s completely free to join, making it a perfect option for small businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started\"><\/span>Comment d\u00e9marrer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Naturellement, vous devez configurer Google AdSense avant de pouvoir commencer \u00e0 en b\u00e9n\u00e9ficier. La bonne nouvelle, c'est qu'il s'agit d'un processus relativement simple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, vous devrez <a aria-label=\"ouvrir un compte AdSense (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.google.com\/adsense\/signup\/new\/lead\" target=\"_blank\" rel=\"noreferrer noopener\">ouvrir un compte<\/a>. If you have a business Google account, you can use that. You\u2019ll then need to provide some contact information \u2013 including your payment address and telephone number.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once that\u2019s all sorted out, you can create your first ad. Navigate to <em>Annonces<\/em>et s\u00e9lectionnez <em>Unit\u00e9s d'annonces<\/em>. Vous pouvez ensuite cliquer sur <em>+Nouvelle unit\u00e9 publicitaire<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png\" alt=\"La page des unit\u00e9s publicitaires sur Google AdSense.\" class=\"wp-image-17489\" width=\"768\" height=\"168\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-300x66.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-768x168.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1536x336.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-660x144.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-840x183.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1216x266.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-700x153.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-156x34.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1080x236.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05.png 1822w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, vous pouvez <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/adsense\/answer\/164735\" target=\"_blank\">choisir le type d'annonces<\/a> you\u2019d like to use:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png\" alt=\"Une s\u00e9lection des diff\u00e9rentes options publicitaires.\" class=\"wp-image-17490\" width=\"768\" height=\"326\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-300x127.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-768x326.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1536x651.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-401x170.png 401w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-840x356.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1216x515.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1832x776.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-700x297.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1080x458.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les <em>Annonces textuelles et affich\u00e9es <\/em>option will give you access to as many ads as possible, so let\u2019s use that as an example. On the next page, you can choose a name for your ad:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png\" alt=\"La page de personnalisation des annonces. \" class=\"wp-image-17491\" width=\"768\" height=\"542\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-768x541.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1536x1083.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-241x170.png 241w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-840x592.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-970x684.png 970w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1461x1030.png 1461w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-700x493.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-156x110.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1080x761.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01.png 1552w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Your audience won\u2019t see this name, so try to pick something descriptive and easily identifiable. From there, you can set the ad\u2019s dimensions, although it\u2019s safest to stick with one of the recommended sizes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also customize the optional settings however you\u2019d like, in order to tweak your ads further. When you\u2019re done, click on\u00a0<em>Economisez et obtenez le code\u00a0<\/em>en bas de l'\u00e9cran. Cela enregistrera vos param\u00e8tres publicitaires et vous fournira un code unique :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png\" alt=\"Le code que vous recevrez. \" class=\"wp-image-17492\" width=\"768\" height=\"571\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-768x571.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-229x170.png 229w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-826x614.png 826w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-920x684.png 920w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-697x518.png 697w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-156x116.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1080x803.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29.png 1324w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">After that, all you have to do is add this code to your WordPress site. The exact steps you\u2019ll take depend on where you\u2019d like your ads to be displayed. The sidebar is a particularly effective position, so we\u2019ll add ours there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, naviguez vers <em>Apparence &gt; Widgets<\/em> dans votre tableau de bord WordPress. Vous pouvez ensuite ajouter un <em>HTML personnalis\u00e9<\/em> widget by dragging one into your site\u2019s sidebar:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png\" alt=\"Votre code AdSense lorsqu&#039;il est ins\u00e9r\u00e9 dans un widget.\" class=\"wp-image-17495\" width=\"438\" height=\"500\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png 876w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-263x300.png 263w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-768x877.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-149x170.png 149w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-538x614.png 538w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-599x684.png 599w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-454x518.png 454w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-137x156.png 137w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">All you need to do next is paste in the ad code and save the widget. Of course, don\u2019t forget to check out what your ad looks like on the front end:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png\" alt=\"Exemple d&#039;annonces Google sur un site web.\" class=\"wp-image-17503\" width=\"414\" height=\"768\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png 552w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-162x300.png 162w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-92x170.png 92w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-331x614.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-369x684.png 369w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-556x1030.png 556w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-279x518.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-84x156.png 84w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example.png 656w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The code will access all the relevant information from your AdSense account and start displaying ads of the appropriate size and type. You can always go back to your account and adapt your ad as needed, and you can add as many additional ads as you\u2019d like.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Ways_to_Maximize_Your_Earnings\"><\/span>2 fa\u00e7ons de maximiser vos revenus<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you\u2019re set up, the real work can begin. While this program can be incredibly beneficial to your website, you\u2019ll want to adopt a few key strategies to get the most out of it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Place_Your_Ads_Carefully\"><\/span><strong>1. Placez vos annonces avec soin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'emplacement des publicit\u00e9s est un \u00e9l\u00e9ment cl\u00e9 \u00e0 prendre en consid\u00e9ration, car les r\u00e9sultats varient en fonction de l'emplacement. L'affichage des publicit\u00e9s dans les zones prioritaires peut augmenter la probabilit\u00e9 que les utilisateurs interagissent avec elles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are a number of placements that are considered effective \u2013 such as right below the initial heading of a page\u2019s content or in the middle of an article. To make the decision a little easier, Google AdSense <a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">a publi\u00e9 une carte thermique<\/a> des emplacements id\u00e9aux :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png\" alt=\"La carte thermique de Google AdSense.\" class=\"wp-image-17447\" width=\"385\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png 769w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-225x300.png 225w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-768x1023.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-128x170.png 128w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-461x614.png 461w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-513x684.png 513w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-773x1030.png 773w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-389x518.png 389w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-117x156.png 117w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-1080x1439.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04.png 1132w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Quelle que soit l'affectation choisie, il est important de toujours garder \u00e0 l'esprit la n\u00e9cessit\u00e9 d'une bonne gestion des ressources humaines. <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/support.google.com\/adsense\/answer\/48182\" target=\"_blank\" rel=\"noreferrer noopener\">program\u2019s policies<\/a> \u00e0 l'esprit. Le non-respect de ces r\u00e8gles peut entra\u00eener l'interdiction de votre compte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Above all, it\u2019s vital to ensure that your ad placement won\u2019t affect the user experience of your site. In other words, avoid overloading your pages with ads, as visitors are likely to find that strategy off-putting. A few ads per page can go a long way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_Quality_Content\"><\/span><strong>2. Cr\u00e9er un contenu de qualit\u00e9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google AdSense bases the advertisements it places on your site on your content\u2019s focus. So if you want ads that are appropriate to your audience, you\u2019ll need to create well-targeted content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To achieve that, you\u2019ll want to have a clear target market in mind. While this is something you probably decided on when initially creating your website, it\u2019s important to adjust your focus as your business continues to grow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreuses fa\u00e7ons de proc\u00e9der, mais l'une des meilleures consiste \u00e0 <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er un profil d'acheteur clair<\/a>. Cela vous permettra de d\u00e9finir avec pr\u00e9cision votre client id\u00e9al et de cr\u00e9er un contenu qui r\u00e9ponde \u00e0 ses besoins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous prenez le temps de suivre ce processus, Google AdSense sera en mesure de proposer des annonces plus pertinentes par rapport au contenu de votre site web. Ces types d'annonces sont plus susceptibles d'\u00eatre cliqu\u00e9es par les utilisateurs, ce qui a pour effet d'augmenter vos revenus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il est utile de pouvoir g\u00e9n\u00e9rer de l'argent gr\u00e2ce \u00e0 votre site web, et la publicit\u00e9 au CPC peut \u00eatre un moyen id\u00e9al d'y parvenir. En particulier, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">Google AdSense<\/a> vous permet de placer des publicit\u00e9s tr\u00e8s cibl\u00e9es sur votre site, ce qui vous permet d'offrir une exp\u00e9rience plus personnalis\u00e9e \u00e0 vos visiteurs (et d'augmenter ainsi vos revenus).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir mis les choses en place sur votre site, il y a plusieurs fa\u00e7ons d'en maximiser les avantages :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Placez vos annonces l\u00e0 o\u00f9 elles seront les plus efficaces.<\/li><li>Produce quality content that serves your target market\u2019s needs.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Avez-vous d'autres questions sur la fa\u00e7on de gagner de l'argent avec AdSense ? Faites-le nous savoir dans la section des commentaires ci-dessous !<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>For many people, running a website has become a career. However, full-time hours don\u2019t always result in full-time pay. Placing ads on your website can be a smart way to bring in some extra income, but it can be difficult to find ads that are relevant to your audience. To make your job easier, Google [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[145],"tags":[],"class_list":["post-17446","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tools","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google Adsense is a smart way to place targeted ads on your website. 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21:10:57","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:17","updated":"2026-08-20 21:10:57","focus_keyword":"google adsense","additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/tools\/\" title=\"Tools\">Tools<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Use Google AdSense (For Beginners)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Tools","link":"https:\/\/memberpress.com\/fr\/blog\/category\/tools\/"},{"label":"How to Use Google AdSense (For 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However, full-time hours don\u2019t always result in full-time pay. Placing ads on your website can be a smart way to bring in some extra income, but it can be difficult to find ads that are relevant to your audience.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For many people, running a website has become a career. However, full-time hours don\u2019t always result in full-time pay. Placing ads on your website can be a smart way to bring in some extra income, but it can be difficult to find ads that are relevant to your audience.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">To make your job easier, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdSense<\/a> is a cost per click (CPC) advertising program that enables you to find suitable ads quickly and easily. Messages that respond directly to your target market's needs are more likely to be clicked on, which means you\u2019ll often see a higher payout.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">To make your job easier, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdSense<\/a> is a cost per click (CPC) advertising program that enables you to find suitable ads quickly and easily. Messages that respond directly to your target market's needs are more likely to be clicked on, which means you\u2019ll often see a higher payout.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In this post, we\u2019ll introduce you to Google AdSense. We\u2019ll also offer some useful tips on how best to use it with your <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> membership site or any other type of site. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In this post, we\u2019ll introduce you to Google AdSense. We\u2019ll also offer some useful tips on how best to use it with your <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> membership site or any other type of site. Let\u2019s get started!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">An Introduction to Google AdSense<\/h2>","content":"Introduction \u00e0 Google AdSense","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Placing advertisements on your site is a smart way to generate a secondary source of income. It's also a simple and largely automated strategy, as long as you have the right tools. This is where <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\">Google AdSense<\/a> comes into play.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Placing advertisements on your site is a smart way to generate a secondary source of income. It's also a simple and largely automated strategy, as long as you have the right tools. This is where <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\">Google AdSense<\/a> comes into play.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png\" alt=\"The Google AdSense website.\" class=\"wp-image-17502\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png","data":{"alt":"The Google AdSense website.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png","align":"center"},"style":{"width":2718,"height":1100,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">This Google product enables you to place targeted ads on your blog or website \u2013 and earn money from them. There are close to 14 million websites running these sorts of ads, so it\u2019s highly likely that you\u2019ve encountered them before. As it turns out, implementing them on your own site isn't difficult.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">This Google product enables you to place targeted ads on your blog or website \u2013 and earn money from them. There are close to 14 million websites running these sorts of ads, so it\u2019s highly likely that you\u2019ve encountered them before. As it turns out, implementing them on your own site isn't difficult.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">AdSense publishers do it all the time!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">AdSense publishers do it all the time!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How It Works<\/h2>","content":"Comment \u00e7a marche","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">When advertisers pay Google to run ads for their businesses (with the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdWords<\/a> program), they can opt to include their content on Google\u2019s Display Network. If they do, their ads are eligible to show up in \u201cslots\u201d on participating websites.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">When advertisers pay Google to run ads for their businesses (with the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdWords<\/a> program), they can opt to include their content on Google\u2019s Display Network. If they do, their ads are eligible to show up in \u201cslots\u201d on participating websites.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If AdSense is active on your site, you'll get to decide where these slots are placed. Then, Google will runs ads in those positions, based on what your site and content are about. The system is designed to automatically find businesses that are a good match for your niche and audience.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If AdSense is active on your site, you'll get to decide where these slots are placed. Then, Google will runs ads in those positions, based on what your site and content are about. The system is designed to automatically find businesses that are a good match for your niche and audience.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The result is that your ads are more likely to be clicked on than if you displayed random advertisements. In turn, your chances of receiving a higher payout are better. Of course, the boosted income isn\u2019t the only benefit of using AdSense. The inclusion of highly-targeted ads can also help you provide a more tailored service for your customers.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The result is that your ads are more likely to be clicked on than if you displayed random advertisements. In turn, your chances of receiving a higher payout are better. Of course, the boosted income isn\u2019t the only benefit of using AdSense. The inclusion of highly-targeted ads can also help you provide a more tailored service for your customers.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Plus, the process is mostly automated \u2013 saving you a lot of time. What's more, it's completely free to join, making it a perfect option for small businesses.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Plus, the process is mostly automated \u2013 saving you a lot of time. What's more, it's completely free to join, making it a perfect option for small businesses.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Get Started<\/h2>","content":"Comment d\u00e9marrer","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Naturally, you\u2019ll need to set Google AdSense up before you can start receiving the benefits. The good news is that it\u2019s a relatively simple process.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Naturally, you\u2019ll need to set Google AdSense up before you can start receiving the benefits. The good news is that it\u2019s a relatively simple process.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">First, you'll need to <a aria-label=\"sign up for an AdSense account (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/signup\/new\/lead\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for an account<\/a>. If you have a business Google account, you can use that. You'll then need to provide some contact information \u2013 including your payment address and telephone number.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">First, you'll need to <a aria-label=\"sign up for an AdSense account (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/signup\/new\/lead\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for an account<\/a>. If you have a business Google account, you can use that. You'll then need to provide some contact information \u2013 including your payment address and telephone number.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Once that's all sorted out, you can create your first ad. Navigate to <em>Ads<\/em>, and select <em>Ad Units<\/em>. You can then click on <em>+New ad unit<\/em>:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Once that's all sorted out, you can create your first ad. Navigate to <em>Ads<\/em>, and select <em>Ad Units<\/em>. You can then click on <em>+New ad unit<\/em>:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png\" alt=\"The Ad Units page on Google AdSense.\" class=\"wp-image-17489\" width=\"768\" height=\"168\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png","data":{"alt":"The Ad Units page on Google AdSense.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png","align":"center"},"style":{"width":"768px","height":"168px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Next, you can <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/adsense\/answer\/164735\" target=\"_blank\">pick the kind of ads<\/a> you'd like to use:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Next, you can <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/adsense\/answer\/164735\" target=\"_blank\">pick the kind of ads<\/a> you'd like to use:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png\" alt=\"A selection of the different ad options.\" class=\"wp-image-17490\" width=\"768\" height=\"326\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png","data":{"alt":"A selection of the different ad options.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png","align":"center"},"style":{"width":"768px","height":"326px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The <em>Text and display ads <\/em>option will give you access to as many ads as possible, so let's use that as an example. On the next page, you can choose a name for your ad:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The <em>Text and display ads <\/em>option will give you access to as many ads as possible, so let's use that as an example. On the next page, you can choose a name for your ad:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png\" alt=\"The ad customization page. \" class=\"wp-image-17491\" width=\"768\" height=\"542\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png","data":{"alt":"The ad customization page. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png","align":"center"},"style":{"width":"768px","height":"542px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Your audience won't see this name, so try to pick something descriptive and easily identifiable. From there, you can set the ad's dimensions, although it's safest to stick with one of the recommended sizes.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Your audience won't see this name, so try to pick something descriptive and easily identifiable. From there, you can set the ad's dimensions, although it's safest to stick with one of the recommended sizes.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">You can also customize the optional settings however you'd like, in order to tweak your ads further. When you're done, click on&nbsp;<em>Save and get code&nbsp;<\/em>at&nbsp;the&nbsp;bottom&nbsp;of&nbsp;the&nbsp;screen. This will save your ad settings and provide you with a unique code:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">You can also customize the optional settings however you'd like, in order to tweak your ads further. When you're done, click on&nbsp;<em>Save and get code&nbsp;<\/em>at&nbsp;the&nbsp;bottom&nbsp;of&nbsp;the&nbsp;screen. This will save your ad settings and provide you with a unique code:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png\" alt=\"The code you'll receive. \" class=\"wp-image-17492\" width=\"768\" height=\"571\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png","data":{"alt":"The code you'll receive. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png","align":"center"},"style":{"width":"768px","height":"571px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">After that, all you have to do is add this code to your WordPress site. The exact steps you'll take depend on where you'd like your ads to be displayed. The sidebar is a particularly effective position, so we'll add ours there.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">After that, all you have to do is add this code to your WordPress site. The exact steps you'll take depend on where you'd like your ads to be displayed. The sidebar is a particularly effective position, so we'll add ours there.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">First, navigate to <em>Appearance &gt; Widgets<\/em> in your WordPress dashboard. You can then add a <em>Custom HTML<\/em> widget by dragging one into your site's sidebar:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">First, navigate to <em>Appearance &gt; Widgets<\/em> in your WordPress dashboard. You can then add a <em>Custom HTML<\/em> widget by dragging one into your site's sidebar:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png\" alt=\"Your AdSense code when inserted into a widget.\" class=\"wp-image-17495\" width=\"438\" height=\"500\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png","data":{"alt":"Your AdSense code when inserted into a widget.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png","align":"center"},"style":{"width":"438px","height":"500px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">All you need to do next is paste in the ad code and save the widget. Of course, don't forget to check out what your ad looks like on the front end:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">All you need to do next is paste in the ad code and save the widget. Of course, don't forget to check out what your ad looks like on the front end:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png\" alt=\"An example of Google ads on a website.\" class=\"wp-image-17503\" width=\"414\" height=\"768\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png","data":{"alt":"An example of Google ads on a website.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png","align":"center"},"style":{"width":"414px","height":"768px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The code will access all the relevant information from your AdSense account and start displaying ads of the appropriate size and type. You can always go back to your account and adapt your ad as needed, and you can add as many additional ads as you'd like.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The code will access all the relevant information from your AdSense account and start displaying ads of the appropriate size and type. You can always go back to your account and adapt your ad as needed, and you can add as many additional ads as you'd like.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">2 Ways to Maximize Your Earnings<\/h2>","content":"2 fa\u00e7ons de maximiser vos revenus","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Now that you\u2019re set up, the real work can begin. While this program can be incredibly beneficial to your website, you'll want to adopt a few key strategies to get the most out of it.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Now that you\u2019re set up, the real work can begin. While this program can be incredibly beneficial to your website, you'll want to adopt a few key strategies to get the most out of it.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>1. Place Your Ads Carefully<\/strong><\/h3>","content":"1. Placez vos annonces avec soin","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Ad placement is a key area for consideration, since various placements can yield different results. Displaying ads in priority areas can increase the likelihood that users will interact with them.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Ad placement is a key area for consideration, since various placements can yield different results. Displaying ads in priority areas can increase the likelihood that users will interact with them.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">There are a number of placements that are considered effective \u2013 such as right below the initial heading of a page's content or in the middle of an article. To make the decision a little easier, Google AdSense <a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">released a heatmap<\/a> of ideal locations:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">There are a number of placements that are considered effective \u2013 such as right below the initial heading of a page's content or in the middle of an article. To make the decision a little easier, Google AdSense <a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">released a heatmap<\/a> of ideal locations:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png\" alt=\"The Google AdSense heat map.\" class=\"wp-image-17447\" width=\"385\" height=\"512\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png","data":{"linkSrc":"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg","alt":"The Google AdSense heat map.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png","targetBlank":true,"linkDestination":"custom","align":"center"},"style":{"width":"385px","height":"512px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Regardless of your chosen placement, it\u2019s important to always bear the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/support.google.com\/adsense\/answer\/48182\" target=\"_blank\" rel=\"noreferrer noopener\">program's policies<\/a> in mind. Failing to do so could result in a ban on your account.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Regardless of your chosen placement, it\u2019s important to always bear the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/support.google.com\/adsense\/answer\/48182\" target=\"_blank\" rel=\"noreferrer noopener\">program's policies<\/a> in mind. Failing to do so could result in a ban on your account.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Above all, it's vital to ensure that your ad placement won\u2019t affect the user experience of your site. In other words, avoid overloading your pages with ads, as visitors are likely to find that strategy off-putting. A few ads per page can go a long way.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Above all, it's vital to ensure that your ad placement won\u2019t affect the user experience of your site. In other words, avoid overloading your pages with ads, as visitors are likely to find that strategy off-putting. A few ads per page can go a long way.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>2. Create Quality Content<\/strong><\/h3>","content":"2. Cr\u00e9er un contenu de qualit\u00e9","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Google AdSense bases the advertisements it places on your site on your content's focus. So if you want ads that are appropriate to your audience, you\u2019ll need to create well-targeted content.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Google AdSense bases the advertisements it places on your site on your content's focus. So if you want ads that are appropriate to your audience, you\u2019ll need to create well-targeted content.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">To achieve that, you'll want to have a clear target market in mind. While this is something you probably decided on when initially creating your website, it\u2019s important to adjust your focus as your business continues to grow.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">To achieve that, you'll want to have a clear target market in mind. While this is something you probably decided on when initially creating your website, it\u2019s important to adjust your focus as your business continues to grow.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">There are many different ways of doing this \u2013 but one of the best is to <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\">create a clear buyer persona<\/a>. This will enable you to carefully define your ideal customer and then craft content that suits their needs.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">There are many different ways of doing this \u2013 but one of the best is to <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\">create a clear buyer persona<\/a>. This will enable you to carefully define your ideal customer and then craft content that suits their needs.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you take your time with this process, Google AdSense will be able to provide ads that are more relevant to your website\u2019s content. Those types of ads are more likely to be clicked on by users, boosting your income as a result.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you take your time with this process, Google AdSense will be able to provide ads that are more relevant to your website\u2019s content. Those types of ads are more likely to be clicked on by users, boosting your income as a result.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">It\u2019s useful to be able to generate money through your website, and CPC advertising can be a perfect way to do that. In particular, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Google AdSense<\/a> enables you to place highly-targeted ads on your site, meaning you can offer a more tailored experience for your visitors (and increase your income as a result).<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">It\u2019s useful to be able to generate money through your website, and CPC advertising can be a perfect way to do that. In particular, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Google AdSense<\/a> enables you to place highly-targeted ads on your site, meaning you can offer a more tailored experience for your visitors (and increase your income as a result).<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">After setting things up on your site, there are a couple of ways you can maximize its benefits:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">After setting things up on your site, there are a couple of ways you can maximize its benefits:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Place your ads where they\u2019ll be most effective.<\/li><li>Produce quality content that serves your target market's needs.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Placez vos annonces l\u00e0 o\u00f9 elles seront les plus efficaces.<\/li><li>Produisez un contenu de qualit\u00e9 qui r\u00e9ponde aux besoins de votre march\u00e9 cible.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><em>Do you have any further questions about how make money with AdSense? Let us know in the comments section below!<\/em><\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><em>Do you have any further questions about how make money with AdSense? Let us know in the comments section below!<\/em><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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