{"id":17446,"date":"2020-07-11T11:43:57","date_gmt":"2020-07-11T17:43:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=17446"},"modified":"2021-06-14T13:24:08","modified_gmt":"2021-06-14T19:24:08","slug":"google-adsense-guide","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/","title":{"rendered":"How to Use Google AdSense (For Beginners)"},"content":{"rendered":"\n<p>For many people, running a website has become a career. However, full-time hours don\u2019t always result in full-time pay. Placing ads on your website can be a smart way to bring in some extra income, but it can be difficult to find ads that are relevant to your audience.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e01709ca38f\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e01709ca38f\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#An_Introduction_to_Google_AdSense\" >An Introduction to Google AdSense<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#How_It_Works\" >How It Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#How_to_Get_Started\" >How to Get Started<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#2_Ways_to_Maximize_Your_Earnings\" >2 Ways to Maximize Your Earnings<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#1_Place_Your_Ads_Carefully\" >1. Place Your Ads Carefully<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#2_Create_Quality_Content\" >2. Create Quality Content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>To make your job easier, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdSense<\/a> is a cost per click (CPC) advertising program that enables you to find suitable ads quickly and easily. Messages that respond directly to your target market's needs are more likely to be clicked on, which means you\u2019ll often see a higher payout.<\/p>\n\n\n\n<p>In this post, we\u2019ll introduce you to Google AdSense. We\u2019ll also offer some useful tips on how best to use it with your <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> membership site or any other type of site. Let\u2019s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Google_AdSense\"><\/span>An Introduction to Google AdSense<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Placing advertisements on your site is a smart way to generate a secondary source of income. It's also a simple and largely automated strategy, as long as you have the right tools. This is where <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\">Google AdSense<\/a> comes into play.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"414\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png\" alt=\"The Google AdSense website.\" class=\"wp-image-17502\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-768x311.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1536x622.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-2048x829.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-420x170.png 420w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-840x340.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1216x492.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1832x741.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-700x283.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-156x63.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1080x437.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>This Google product enables you to place targeted ads on your blog or website \u2013 and earn money from them. There are close to 14 million websites running these sorts of ads, so it\u2019s highly likely that you\u2019ve encountered them before. As it turns out, implementing them on your own site isn't difficult.<\/p>\n\n\n\n<p>AdSense publishers do it all the time!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_It_Works\"><\/span>How It Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When advertisers pay Google to run ads for their businesses (with the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdWords<\/a> program), they can opt to include their content on Google\u2019s Display Network. If they do, their ads are eligible to show up in \u201cslots\u201d on participating websites.<\/p>\n\n\n\n<p>If AdSense is active on your site, you'll get to decide where these slots are placed. Then, Google will runs ads in those positions, based on what your site and content are about. The system is designed to automatically find businesses that are a good match for your niche and audience.<\/p>\n\n\n\n<p>The result is that your ads are more likely to be clicked on than if you displayed random advertisements. In turn, your chances of receiving a higher payout are better. Of course, the boosted income isn\u2019t the only benefit of using AdSense. The inclusion of highly-targeted ads can also help you provide a more tailored service for your customers.<\/p>\n\n\n\n<p>Plus, the process is mostly automated \u2013 saving you a lot of time. What's more, it's completely free to join, making it a perfect option for small businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started\"><\/span>How to Get Started<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Naturally, you\u2019ll need to set Google AdSense up before you can start receiving the benefits. The good news is that it\u2019s a relatively simple process.<\/p>\n\n\n\n<p>First, you'll need to <a aria-label=\"sign up for an AdSense account (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/signup\/new\/lead\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for an account<\/a>. If you have a business Google account, you can use that. You'll then need to provide some contact information \u2013 including your payment address and telephone number.<\/p>\n\n\n\n<p>Once that's all sorted out, you can create your first ad. Navigate to <em>Ads<\/em>, and select <em>Ad Units<\/em>. You can then click on <em>+New ad unit<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png\" alt=\"The Ad Units page on Google AdSense.\" class=\"wp-image-17489\" width=\"768\" height=\"168\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-300x66.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-768x168.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1536x336.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-660x144.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-840x183.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1216x266.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-700x153.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-156x34.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1080x236.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05.png 1822w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Next, you can <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/adsense\/answer\/164735\" target=\"_blank\">pick the kind of ads<\/a> you'd like to use:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png\" alt=\"A selection of the different ad options.\" class=\"wp-image-17490\" width=\"768\" height=\"326\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-300x127.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-768x326.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1536x651.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-401x170.png 401w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-840x356.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1216x515.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1832x776.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-700x297.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1080x458.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>The <em>Text and display ads <\/em>option will give you access to as many ads as possible, so let's use that as an example. On the next page, you can choose a name for your ad:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png\" alt=\"The ad customization page. \" class=\"wp-image-17491\" width=\"768\" height=\"542\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-768x541.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1536x1083.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-241x170.png 241w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-840x592.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-970x684.png 970w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1461x1030.png 1461w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-700x493.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-156x110.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1080x761.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01.png 1552w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Your audience won't see this name, so try to pick something descriptive and easily identifiable. From there, you can set the ad's dimensions, although it's safest to stick with one of the recommended sizes.<\/p>\n\n\n\n<p>You can also customize the optional settings however you'd like, in order to tweak your ads further. When you're done, click on\u00a0<em>Save and get code\u00a0<\/em>at\u00a0the\u00a0bottom\u00a0of\u00a0the\u00a0screen. This will save your ad settings and provide you with a unique code:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png\" alt=\"The code you'll receive. \" class=\"wp-image-17492\" width=\"768\" height=\"571\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-768x571.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-229x170.png 229w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-826x614.png 826w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-920x684.png 920w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-697x518.png 697w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-156x116.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1080x803.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29.png 1324w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>After that, all you have to do is add this code to your WordPress site. The exact steps you'll take depend on where you'd like your ads to be displayed. The sidebar is a particularly effective position, so we'll add ours there.<\/p>\n\n\n\n<p>First, navigate to <em>Appearance > Widgets<\/em> in your WordPress dashboard. You can then add a <em>Custom HTML<\/em> widget by dragging one into your site's sidebar:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png\" alt=\"Your AdSense code when inserted into a widget.\" class=\"wp-image-17495\" width=\"438\" height=\"500\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png 876w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-263x300.png 263w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-768x877.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-149x170.png 149w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-538x614.png 538w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-599x684.png 599w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-454x518.png 454w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-137x156.png 137w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/figure><\/div>\n\n\n\n<p>All you need to do next is paste in the ad code and save the widget. Of course, don't forget to check out what your ad looks like on the front end:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png\" alt=\"An example of Google ads on a website.\" class=\"wp-image-17503\" width=\"414\" height=\"768\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png 552w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-162x300.png 162w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-92x170.png 92w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-331x614.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-369x684.png 369w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-556x1030.png 556w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-279x518.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-84x156.png 84w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example.png 656w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/figure><\/div>\n\n\n\n<p>The code will access all the relevant information from your AdSense account and start displaying ads of the appropriate size and type. You can always go back to your account and adapt your ad as needed, and you can add as many additional ads as you'd like.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Ways_to_Maximize_Your_Earnings\"><\/span>2 Ways to Maximize Your Earnings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you\u2019re set up, the real work can begin. While this program can be incredibly beneficial to your website, you'll want to adopt a few key strategies to get the most out of it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Place_Your_Ads_Carefully\"><\/span><strong>1. Place Your Ads Carefully<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ad placement is a key area for consideration, since various placements can yield different results. Displaying ads in priority areas can increase the likelihood that users will interact with them.<\/p>\n\n\n\n<p>There are a number of placements that are considered effective \u2013 such as right below the initial heading of a page's content or in the middle of an article. To make the decision a little easier, Google AdSense <a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">released a heatmap<\/a> of ideal locations:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png\" alt=\"The Google AdSense heat map.\" class=\"wp-image-17447\" width=\"385\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png 769w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-225x300.png 225w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-768x1023.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-128x170.png 128w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-461x614.png 461w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-513x684.png 513w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-773x1030.png 773w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-389x518.png 389w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-117x156.png 117w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-1080x1439.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04.png 1132w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Regardless of your chosen placement, it\u2019s important to always bear the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/support.google.com\/adsense\/answer\/48182\" target=\"_blank\" rel=\"noreferrer noopener\">program's policies<\/a> in mind. Failing to do so could result in a ban on your account.<\/p>\n\n\n\n<p>Above all, it's vital to ensure that your ad placement won\u2019t affect the user experience of your site. In other words, avoid overloading your pages with ads, as visitors are likely to find that strategy off-putting. A few ads per page can go a long way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_Quality_Content\"><\/span><strong>2. Create Quality Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google AdSense bases the advertisements it places on your site on your content's focus. So if you want ads that are appropriate to your audience, you\u2019ll need to create well-targeted content.<\/p>\n\n\n\n<p>To achieve that, you'll want to have a clear target market in mind. While this is something you probably decided on when initially creating your website, it\u2019s important to adjust your focus as your business continues to grow.<\/p>\n\n\n\n<p>There are many different ways of doing this \u2013 but one of the best is to <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\">create a clear buyer persona<\/a>. This will enable you to carefully define your ideal customer and then craft content that suits their needs.<\/p>\n\n\n\n<p>If you take your time with this process, Google AdSense will be able to provide ads that are more relevant to your website\u2019s content. Those types of ads are more likely to be clicked on by users, boosting your income as a result.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s useful to be able to generate money through your website, and CPC advertising can be a perfect way to do that. In particular, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Google AdSense<\/a> enables you to place highly-targeted ads on your site, meaning you can offer a more tailored experience for your visitors (and increase your income as a result).<\/p>\n\n\n\n<p>After setting things up on your site, there are a couple of ways you can maximize its benefits:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Place your ads where they\u2019ll be most effective.<\/li><li>Produce quality content that serves your target market's needs.<\/li><\/ol>\n\n\n\n<p><em>Do you have any further questions about how make money with AdSense? Let us know in the comments section below!<\/em><\/p>\n\n\n\n<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a> below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For many people, running a website has become a career. However, full-time hours don\u2019t always result in full-time pay. Placing ads on your website can be a smart way to bring in some extra income, but it can be difficult to find ads that are relevant to your audience. To make your job easier, Google [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[145],"tags":[],"class_list":{"0":"post-17446","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tools","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google Adsense is a smart way to place targeted ads on your website. In this post, we&#039;ll explore how to get started with AdSense, and how to use it effectively.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"google adsense,how to use google adsense\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Use Google AdSense \u2013 for Beginners\" \/>\n\t\t<meta property=\"og:description\" content=\"Google Adsense is a smart way to place targeted ads on your website. In this post, we&#039;ll explore how to get started with AdSense, and how to use it effectively.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/adsense@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/adsense@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"812\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-07-11T17:43:57+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-06-14T19:24:08+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Use Google AdSense \u2013 for Beginners\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Google Adsense is a smart way to place targeted ads on your website. In this post, we&#039;ll explore how to get started with AdSense, and how to use it effectively.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/adsense@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/google-adsense-guide\\\/#blogposting\",\"name\":\"How to Use Google AdSense \\u2013 for Beginners\",\"headline\":\"How to Use Google AdSense (For Beginners)\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/adsense@2x.png\",\"width\":1480,\"height\":812},\"datePublished\":\"2020-07-11T11:43:57-04:00\",\"dateModified\":\"2021-06-14T13:24:08-04:00\",\"inLanguage\":\"fr-FR\",\"commentCount\":2,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/google-adsense-guide\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/google-adsense-guide\\\/#webpage\"},\"articleSection\":\"Tools\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/google-adsense-guide\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/tools\\\/#listItem\",\"name\":\"Tools\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/tools\\\/#listItem\",\"position\":2,\"name\":\"Tools\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/tools\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/google-adsense-guide\\\/#listItem\",\"name\":\"How to Use Google AdSense (For Beginners)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/google-adsense-guide\\\/#listItem\",\"position\":3,\"name\":\"How to Use Google AdSense (For Beginners)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/tools\\\/#listItem\",\"name\":\"Tools\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/google-adsense-guide\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/google-adsense-guide\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1775747424\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/google-adsense-guide\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/google-adsense-guide\\\/\",\"name\":\"How to Use Google AdSense \\u2013 for Beginners\",\"description\":\"Google Adsense is a smart way to place targeted ads on your website. In this post, we'll explore how to get started with AdSense, and how to use it effectively.\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/google-adsense-guide\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/adsense@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/google-adsense-guide\\\/#mainImage\",\"width\":1480,\"height\":812},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/google-adsense-guide\\\/#mainImage\"},\"datePublished\":\"2020-07-11T11:43:57-04:00\",\"dateModified\":\"2021-06-14T13:24:08-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Use Google AdSense \u2013 for Beginners<\/title>\n\n","aioseo_head_json":{"title":"How to Use Google AdSense \u2013 for Beginners","description":"Google Adsense is a smart way to place targeted ads on your website. In this post, we'll explore how to get started with AdSense, and how to use it effectively.","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/","robots":"max-image-preview:large","keywords":"google adsense,how to use google adsense","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#blogposting","name":"How to Use Google AdSense \u2013 for Beginners","headline":"How to Use Google AdSense (For Beginners)","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/adsense@2x.png","width":1480,"height":812},"datePublished":"2020-07-11T11:43:57-04:00","dateModified":"2021-06-14T13:24:08-04:00","inLanguage":"fr-FR","commentCount":2,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#webpage"},"articleSection":"Tools"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/tools\/#listItem","name":"Tools"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/tools\/#listItem","position":2,"name":"Tools","item":"https:\/\/memberpress.com\/fr\/blog\/category\/tools\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#listItem","name":"How to Use Google AdSense (For Beginners)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#listItem","position":3,"name":"How to Use Google AdSense (For Beginners)","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/tools\/#listItem","name":"Tools"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1775747424"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/","name":"How to Use Google AdSense \u2013 for Beginners","description":"Google Adsense is a smart way to place targeted ads on your website. In this post, we'll explore how to get started with AdSense, and how to use it effectively.","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/adsense@2x.png","@id":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#mainImage","width":1480,"height":812},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#mainImage"},"datePublished":"2020-07-11T11:43:57-04:00","dateModified":"2021-06-14T13:24:08-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Use Google AdSense \u2013 for Beginners","og:description":"Google Adsense is a smart way to place targeted ads on your website. In this post, we'll explore how to get started with AdSense, and how to use it effectively.","og:url":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/adsense@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/adsense@2x.png","og:image:width":1480,"og:image:height":812,"article:published_time":"2020-07-11T17:43:57+00:00","article:modified_time":"2021-06-14T19:24:08+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Use Google AdSense \u2013 for Beginners","twitter:description":"Google Adsense is a smart way to place targeted ads on your website. In this post, we'll explore how to get started with AdSense, and how to use it effectively.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/adsense@2x.png"},"aioseo_meta_data":{"post_id":"17446","title":"How to Use Google AdSense \u2013&nbsp;for Beginners","description":"Google Adsense is a smart way to place targeted ads on your website. In this post, we'll explore how to get started with AdSense, and how to use it effectively.","keywords":[{"label":"google adsense","value":"google adsense"},{"label":"how to use google adsense","value":"how to use google adsense"}],"keyphrases":{"focus":{"keyphrase":"google adsense","score":80,"analysis":{"keyphraseInTitle":{"title":"Focus Keyphrase in SEO title","description":"Focus Keyphrase found in SEO title.","score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"title":"Focus keyphrase in meta description","description":"Focus keyphrase found in meta description.","score":9,"maxScore":9,"error":0},"keyphraseInURL":{"title":"Focus Keyphrase in URL","description":"Focus Keyphrase used in the URL.","score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"title":"Focus keyphrase in introduction","description":"Your Focus keyphrase does not appear in the first paragraph. Make sure the topic is clear immediately.","score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"title":"Focus Keyphrase in Subheadings","description":"Use more focus keyphrases in your H2 and H3 subheadings!","score":3,"maxScore":9,"error":1},"keyphraseLength":{"title":"Focus keyphrase length","description":"Good job!","score":9,"maxScore":9,"error":0,"length":2},"keyphraseInImageAlt":{"title":"Focus keyphrase in image alt attributes","description":"Focus keyphrase found in image alt attribute(s).","score":9,"maxScore":9,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"none","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"book\":[],\"event\":[],\"jobPosting\":[],\"music\":[],\"person\":[],\"restaurant\":[],\"service\":[],\"video\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":{"locations":{"business":{"name":"","businessType":"","image":"","areaServed":"","urls":{"website":"","aboutPage":"","contactPage":""},"address":{"streetLine1":"","streetLine2":"","zipCode":"","city":"","state":"","country":"","addressFormat":"#streetLineOne\\n#streetLineTwo\\n#city, #state #zipCode"},"contact":{"email":"","phone":"","phoneFormatted":"","fax":"","faxFormatted":""},"ids":{"vat":"","tax":"","chamberOfCommerce":""},"payment":{"priceRange":"","currenciesAccepted":"","methods":""}}},"openingHours":{"useDefaults":true,"show":false,"alwaysOpen":false,"use24hFormat":false,"timezone":"","labels":{"closed":"","alwaysOpen":""},"days":{"monday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"tuesday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"wednesday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"thursday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"friday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"saturday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"sunday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"}},"closedLabel":"","open24h":false,"open24hLabel":"","open247":false,"twoSets":false,"hours":[]},"businessInfo":{"name":"","urls":{"website":"","aboutPage":"","contactPage":""},"address":{"line1":"","line2":"","zip":"","city":"","state":"","country":""},"contact":{"email":"","phone":"","fax":""},"ids":{"vatID":"","taxID":"","chamberID":""},"payment":{"priceIndication":"","currenciesAccepted":"","methodsAccepted":""},"areaServed":""}},"seo_analyzer_scan_date":"2025-10-09 18:31:18","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:17","updated":"2026-03-03 15:06:51"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/tools\/\" title=\"Tools\">Tools<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Use Google AdSense (For Beginners)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Tools","link":"https:\/\/memberpress.com\/fr\/blog\/category\/tools\/"},{"label":"How to Use Google AdSense (For Beginners)","link":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"2","content_native":[{"type":"core\/paragraph","render":"<p>For many people, running a website has become a career. However, full-time hours don\u2019t always result in full-time pay. Placing ads on your website can be a smart way to bring in some extra income, but it can be difficult to find ads that are relevant to your audience.<\/p>","content":[{"type":"text","data":"For many people, running a website has become a career. However, full-time hours don\u2019t always result in full-time pay. Placing ads on your website can be a smart way to bring in some extra income, but it can be difficult to find ads that are relevant to your audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To make your job easier, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdSense<\/a> is a cost per click (CPC) advertising program that enables you to find suitable ads quickly and easily. Messages that respond directly to your target market's needs are more likely to be clicked on, which means you\u2019ll often see a higher payout.<\/p>","content":[{"type":"text","data":"To make your job easier, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdSense<\/a> is a cost per click (CPC) advertising program that enables you to find suitable ads quickly and easily. Messages that respond directly to your target market's needs are more likely to be clicked on, which means you\u2019ll often see a higher payout."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll introduce you to Google AdSense. We\u2019ll also offer some useful tips on how best to use it with your <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> membership site or any other type of site. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll introduce you to Google AdSense. We\u2019ll also offer some useful tips on how best to use it with your <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> membership site or any other type of site. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">An Introduction to Google AdSense<\/h2>","content":"An Introduction to Google AdSense","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Placing advertisements on your site is a smart way to generate a secondary source of income. It's also a simple and largely automated strategy, as long as you have the right tools. This is where <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\">Google AdSense<\/a> comes into play.<\/p>","content":[{"type":"text","data":"Placing advertisements on your site is a smart way to generate a secondary source of income. It's also a simple and largely automated strategy, as long as you have the right tools. This is where <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\">Google AdSense<\/a> comes into play."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png\" alt=\"The Google AdSense website.\" class=\"wp-image-17502\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png","data":{"alt":"The Google AdSense website.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png","align":"center"},"style":{"width":2718,"height":1100,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This Google product enables you to place targeted ads on your blog or website \u2013 and earn money from them. There are close to 14 million websites running these sorts of ads, so it\u2019s highly likely that you\u2019ve encountered them before. As it turns out, implementing them on your own site isn't difficult.<\/p>","content":[{"type":"text","data":"This Google product enables you to place targeted ads on your blog or website \u2013 and earn money from them. There are close to 14 million websites running these sorts of ads, so it\u2019s highly likely that you\u2019ve encountered them before. As it turns out, implementing them on your own site isn't difficult."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>AdSense publishers do it all the time!<\/p>","content":[{"type":"text","data":"AdSense publishers do it all the time!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How It Works<\/h2>","content":"How It Works","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>When advertisers pay Google to run ads for their businesses (with the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdWords<\/a> program), they can opt to include their content on Google\u2019s Display Network. If they do, their ads are eligible to show up in \u201cslots\u201d on participating websites.<\/p>","content":[{"type":"text","data":"When advertisers pay Google to run ads for their businesses (with the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdWords<\/a> program), they can opt to include their content on Google\u2019s Display Network. If they do, their ads are eligible to show up in \u201cslots\u201d on participating websites."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If AdSense is active on your site, you'll get to decide where these slots are placed. Then, Google will runs ads in those positions, based on what your site and content are about. The system is designed to automatically find businesses that are a good match for your niche and audience.<\/p>","content":[{"type":"text","data":"If AdSense is active on your site, you'll get to decide where these slots are placed. Then, Google will runs ads in those positions, based on what your site and content are about. The system is designed to automatically find businesses that are a good match for your niche and audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The result is that your ads are more likely to be clicked on than if you displayed random advertisements. In turn, your chances of receiving a higher payout are better. Of course, the boosted income isn\u2019t the only benefit of using AdSense. The inclusion of highly-targeted ads can also help you provide a more tailored service for your customers.<\/p>","content":[{"type":"text","data":"The result is that your ads are more likely to be clicked on than if you displayed random advertisements. In turn, your chances of receiving a higher payout are better. Of course, the boosted income isn\u2019t the only benefit of using AdSense. The inclusion of highly-targeted ads can also help you provide a more tailored service for your customers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Plus, the process is mostly automated \u2013 saving you a lot of time. What's more, it's completely free to join, making it a perfect option for small businesses.<\/p>","content":[{"type":"text","data":"Plus, the process is mostly automated \u2013 saving you a lot of time. What's more, it's completely free to join, making it a perfect option for small businesses."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Get Started<\/h2>","content":"How to Get Started","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Naturally, you\u2019ll need to set Google AdSense up before you can start receiving the benefits. The good news is that it\u2019s a relatively simple process.<\/p>","content":[{"type":"text","data":"Naturally, you\u2019ll need to set Google AdSense up before you can start receiving the benefits. The good news is that it\u2019s a relatively simple process."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, you'll need to <a aria-label=\"sign up for an AdSense account (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/signup\/new\/lead\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for an account<\/a>. If you have a business Google account, you can use that. You'll then need to provide some contact information \u2013 including your payment address and telephone number.<\/p>","content":[{"type":"text","data":"First, you'll need to <a aria-label=\"sign up for an AdSense account (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/signup\/new\/lead\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for an account<\/a>. If you have a business Google account, you can use that. You'll then need to provide some contact information \u2013 including your payment address and telephone number."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once that's all sorted out, you can create your first ad. Navigate to <em>Ads<\/em>, and select <em>Ad Units<\/em>. You can then click on <em>+New ad unit<\/em>:<\/p>","content":[{"type":"text","data":"Once that's all sorted out, you can create your first ad. Navigate to <em>Ads<\/em>, and select <em>Ad Units<\/em>. You can then click on <em>+New ad unit<\/em>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png\" alt=\"The Ad Units page on Google AdSense.\" class=\"wp-image-17489\" width=\"768\" height=\"168\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png","data":{"alt":"The Ad Units page on Google AdSense.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png","align":"center"},"style":{"width":"768px","height":"168px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Next, you can <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/adsense\/answer\/164735\" target=\"_blank\">pick the kind of ads<\/a> you'd like to use:<\/p>","content":[{"type":"text","data":"Next, you can <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/adsense\/answer\/164735\" target=\"_blank\">pick the kind of ads<\/a> you'd like to use:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png\" alt=\"A selection of the different ad options.\" class=\"wp-image-17490\" width=\"768\" height=\"326\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png","data":{"alt":"A selection of the different ad options.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png","align":"center"},"style":{"width":"768px","height":"326px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>The <em>Text and display ads <\/em>option will give you access to as many ads as possible, so let's use that as an example. On the next page, you can choose a name for your ad:<\/p>","content":[{"type":"text","data":"The <em>Text and display ads <\/em>option will give you access to as many ads as possible, so let's use that as an example. On the next page, you can choose a name for your ad:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png\" alt=\"The ad customization page. \" class=\"wp-image-17491\" width=\"768\" height=\"542\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png","data":{"alt":"The ad customization page. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png","align":"center"},"style":{"width":"768px","height":"542px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Your audience won't see this name, so try to pick something descriptive and easily identifiable. From there, you can set the ad's dimensions, although it's safest to stick with one of the recommended sizes.<\/p>","content":[{"type":"text","data":"Your audience won't see this name, so try to pick something descriptive and easily identifiable. From there, you can set the ad's dimensions, although it's safest to stick with one of the recommended sizes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also customize the optional settings however you'd like, in order to tweak your ads further. When you're done, click on&nbsp;<em>Save and get code&nbsp;<\/em>at&nbsp;the&nbsp;bottom&nbsp;of&nbsp;the&nbsp;screen. This will save your ad settings and provide you with a unique code:<\/p>","content":[{"type":"text","data":"You can also customize the optional settings however you'd like, in order to tweak your ads further. When you're done, click on&nbsp;<em>Save and get code&nbsp;<\/em>at&nbsp;the&nbsp;bottom&nbsp;of&nbsp;the&nbsp;screen. This will save your ad settings and provide you with a unique code:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png\" alt=\"The code you'll receive. \" class=\"wp-image-17492\" width=\"768\" height=\"571\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png","data":{"alt":"The code you'll receive. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png","align":"center"},"style":{"width":"768px","height":"571px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>After that, all you have to do is add this code to your WordPress site. The exact steps you'll take depend on where you'd like your ads to be displayed. The sidebar is a particularly effective position, so we'll add ours there.<\/p>","content":[{"type":"text","data":"After that, all you have to do is add this code to your WordPress site. The exact steps you'll take depend on where you'd like your ads to be displayed. The sidebar is a particularly effective position, so we'll add ours there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, navigate to <em>Appearance &gt; Widgets<\/em> in your WordPress dashboard. You can then add a <em>Custom HTML<\/em> widget by dragging one into your site's sidebar:<\/p>","content":[{"type":"text","data":"First, navigate to <em>Appearance &gt; Widgets<\/em> in your WordPress dashboard. You can then add a <em>Custom HTML<\/em> widget by dragging one into your site's sidebar:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png\" alt=\"Your AdSense code when inserted into a widget.\" class=\"wp-image-17495\" width=\"438\" height=\"500\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png","data":{"alt":"Your AdSense code when inserted into a widget.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png","align":"center"},"style":{"width":"438px","height":"500px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>All you need to do next is paste in the ad code and save the widget. Of course, don't forget to check out what your ad looks like on the front end:<\/p>","content":[{"type":"text","data":"All you need to do next is paste in the ad code and save the widget. Of course, don't forget to check out what your ad looks like on the front end:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png\" alt=\"An example of Google ads on a website.\" class=\"wp-image-17503\" width=\"414\" height=\"768\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png","data":{"alt":"An example of Google ads on a website.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png","align":"center"},"style":{"width":"414px","height":"768px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>The code will access all the relevant information from your AdSense account and start displaying ads of the appropriate size and type. You can always go back to your account and adapt your ad as needed, and you can add as many additional ads as you'd like.<\/p>","content":[{"type":"text","data":"The code will access all the relevant information from your AdSense account and start displaying ads of the appropriate size and type. You can always go back to your account and adapt your ad as needed, and you can add as many additional ads as you'd like."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">2 Ways to Maximize Your Earnings<\/h2>","content":"2 Ways to Maximize Your Earnings","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that you\u2019re set up, the real work can begin. While this program can be incredibly beneficial to your website, you'll want to adopt a few key strategies to get the most out of it.<\/p>","content":[{"type":"text","data":"Now that you\u2019re set up, the real work can begin. While this program can be incredibly beneficial to your website, you'll want to adopt a few key strategies to get the most out of it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>1. Place Your Ads Carefully<\/strong><\/h3>","content":"1. Place Your Ads Carefully","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Ad placement is a key area for consideration, since various placements can yield different results. Displaying ads in priority areas can increase the likelihood that users will interact with them.<\/p>","content":[{"type":"text","data":"Ad placement is a key area for consideration, since various placements can yield different results. Displaying ads in priority areas can increase the likelihood that users will interact with them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are a number of placements that are considered effective \u2013 such as right below the initial heading of a page's content or in the middle of an article. To make the decision a little easier, Google AdSense <a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">released a heatmap<\/a> of ideal locations:<\/p>","content":[{"type":"text","data":"There are a number of placements that are considered effective \u2013 such as right below the initial heading of a page's content or in the middle of an article. To make the decision a little easier, Google AdSense <a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">released a heatmap<\/a> of ideal locations:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png\" alt=\"The Google AdSense heat map.\" class=\"wp-image-17447\" width=\"385\" height=\"512\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png","data":{"linkSrc":"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg","alt":"The Google AdSense heat map.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png","targetBlank":true,"linkDestination":"custom","align":"center"},"style":{"width":"385px","height":"512px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Regardless of your chosen placement, it\u2019s important to always bear the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/support.google.com\/adsense\/answer\/48182\" target=\"_blank\" rel=\"noreferrer noopener\">program's policies<\/a> in mind. Failing to do so could result in a ban on your account.<\/p>","content":[{"type":"text","data":"Regardless of your chosen placement, it\u2019s important to always bear the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/support.google.com\/adsense\/answer\/48182\" target=\"_blank\" rel=\"noreferrer noopener\">program's policies<\/a> in mind. Failing to do so could result in a ban on your account."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Above all, it's vital to ensure that your ad placement won\u2019t affect the user experience of your site. In other words, avoid overloading your pages with ads, as visitors are likely to find that strategy off-putting. A few ads per page can go a long way.<\/p>","content":[{"type":"text","data":"Above all, it's vital to ensure that your ad placement won\u2019t affect the user experience of your site. In other words, avoid overloading your pages with ads, as visitors are likely to find that strategy off-putting. A few ads per page can go a long way."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>2. Create Quality Content<\/strong><\/h3>","content":"2. Create Quality Content","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Google AdSense bases the advertisements it places on your site on your content's focus. So if you want ads that are appropriate to your audience, you\u2019ll need to create well-targeted content.<\/p>","content":[{"type":"text","data":"Google AdSense bases the advertisements it places on your site on your content's focus. So if you want ads that are appropriate to your audience, you\u2019ll need to create well-targeted content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To achieve that, you'll want to have a clear target market in mind. While this is something you probably decided on when initially creating your website, it\u2019s important to adjust your focus as your business continues to grow.<\/p>","content":[{"type":"text","data":"To achieve that, you'll want to have a clear target market in mind. While this is something you probably decided on when initially creating your website, it\u2019s important to adjust your focus as your business continues to grow."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are many different ways of doing this \u2013 but one of the best is to <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\">create a clear buyer persona<\/a>. This will enable you to carefully define your ideal customer and then craft content that suits their needs.<\/p>","content":[{"type":"text","data":"There are many different ways of doing this \u2013 but one of the best is to <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\">create a clear buyer persona<\/a>. This will enable you to carefully define your ideal customer and then craft content that suits their needs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you take your time with this process, Google AdSense will be able to provide ads that are more relevant to your website\u2019s content. Those types of ads are more likely to be clicked on by users, boosting your income as a result.<\/p>","content":[{"type":"text","data":"If you take your time with this process, Google AdSense will be able to provide ads that are more relevant to your website\u2019s content. Those types of ads are more likely to be clicked on by users, boosting your income as a result."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>It\u2019s useful to be able to generate money through your website, and CPC advertising can be a perfect way to do that. In particular, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Google AdSense<\/a> enables you to place highly-targeted ads on your site, meaning you can offer a more tailored experience for your visitors (and increase your income as a result).<\/p>","content":[{"type":"text","data":"It\u2019s useful to be able to generate money through your website, and CPC advertising can be a perfect way to do that. In particular, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Google AdSense<\/a> enables you to place highly-targeted ads on your site, meaning you can offer a more tailored experience for your visitors (and increase your income as a result)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After setting things up on your site, there are a couple of ways you can maximize its benefits:<\/p>","content":[{"type":"text","data":"After setting things up on your site, there are a couple of ways you can maximize its benefits:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Place your ads where they\u2019ll be most effective.<\/li><li>Produce quality content that serves your target market's needs.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Place your ads where they\u2019ll be most effective.<\/li><li>Produce quality content that serves your target market's needs.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Do you have any further questions about how make money with AdSense? Let us know in the comments section below!<\/em><\/p>","content":[{"type":"text","data":"<em>Do you have any further questions about how make money with AdSense? Let us know in the comments section below!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=17446"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/17509"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=17446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=17446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=17446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}