{"id":17446,"date":"2020-07-11T11:43:57","date_gmt":"2020-07-11T17:43:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=17446"},"modified":"2021-06-14T13:24:08","modified_gmt":"2021-06-14T19:24:08","slug":"google-adsense-guide","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/","title":{"rendered":"Comment utiliser Google AdSense (pour les d\u00e9butants)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pour de nombreuses personnes, la gestion d'un site web est devenue une carri\u00e8re. Toutefois, un emploi \u00e0 temps plein ne se traduit pas toujours par un salaire \u00e0 temps plein. Placer des annonces sur votre site web peut \u00eatre un moyen judicieux d'obtenir un revenu suppl\u00e9mentaire, mais il peut \u00eatre difficile de trouver des annonces pertinentes pour votre public.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abc06af7c99f\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abc06af7c99f\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#An_Introduction_to_Google_AdSense\" >Introduction \u00e0 Google AdSense<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#How_It_Works\" >Comment \u00e7a marche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#How_to_Get_Started\" >Comment d\u00e9marrer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#2_Ways_to_Maximize_Your_Earnings\" >2 fa\u00e7ons de maximiser vos revenus<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#1_Place_Your_Ads_Carefully\" >1. Placez vos annonces avec soin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#2_Create_Quality_Content\" >2. Cr\u00e9er un contenu de qualit\u00e9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Pour vous faciliter la t\u00e2che, <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdSense<\/a> Il s'agit d'un programme publicitaire au co\u00fbt par clic (CPC) qui vous permet de trouver rapidement et facilement des publicit\u00e9s adapt\u00e9es. Les messages qui r\u00e9pondent directement aux besoins de votre public cible ont plus de chances d'\u00eatre cliqu\u00e9s, ce qui signifie que vous b\u00e9n\u00e9ficierez souvent d'une r\u00e9mun\u00e9ration plus \u00e9lev\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons vous pr\u00e9senter Google AdSense. Nous vous donnerons \u00e9galement quelques conseils utiles sur la meilleure fa\u00e7on de l'utiliser avec votre site Web. <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> ou tout autre type de site. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Google_AdSense\"><\/span>Introduction \u00e0 Google AdSense<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Diffuser des publicit\u00e9s sur votre site est un moyen astucieux de g\u00e9n\u00e9rer une source de revenus compl\u00e9mentaire. C'est \u00e9galement une strat\u00e9gie simple et largement automatis\u00e9e, \u00e0 condition de disposer des bons outils. C'est l\u00e0 que <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\">Google AdSense<\/a> entre en jeu.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"414\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png\" alt=\"Le site Google AdSense.\" class=\"wp-image-17502\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-768x311.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1536x622.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-2048x829.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-420x170.png 420w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-840x340.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1216x492.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1832x741.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-700x283.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-156x63.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1080x437.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ce produit Google vous permet de diffuser des publicit\u00e9s cibl\u00e9es sur votre blog ou votre site web, et ainsi de g\u00e9n\u00e9rer des revenus. Pr\u00e8s de 14 millions de sites web diffusent ce type de publicit\u00e9s ; il y a donc de fortes chances que vous les ayez d\u00e9j\u00e0 vues. Il s'av\u00e8re que leur mise en place sur votre propre site n'est pas compliqu\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9diteurs AdSense le font tout le temps !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_It_Works\"><\/span>Comment \u00e7a marche<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque les annonceurs paient Google pour diffuser des annonces relatives \u00e0 leur activit\u00e9 (avec la <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdWords<\/a> ), ils peuvent choisir d'inclure leur contenu dans le R\u00e9seau Display de Google. Dans ce cas, leurs annonces sont susceptibles d'\u00eatre diffus\u00e9es dans des \"emplacements\" sur les sites web participants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si AdSense est activ\u00e9 sur votre site, c'est vous qui d\u00e9ciderez o\u00f9 placer ces emplacements. Ensuite, Google diffusera des annonces \u00e0 ces emplacements, en fonction du th\u00e8me de votre site et de son contenu. Le syst\u00e8me est con\u00e7u pour identifier automatiquement les entreprises qui correspondent le mieux \u00e0 votre secteur d'activit\u00e9 et \u00e0 votre audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il en r\u00e9sulte que vos annonces ont plus de chances d'\u00eatre cliqu\u00e9es que si vous affichiez des annonces al\u00e9atoires. Par cons\u00e9quent, vos chances de recevoir un paiement plus \u00e9lev\u00e9 sont meilleures. Bien entendu, l'augmentation des revenus n'est pas le seul avantage de l'utilisation d'AdSense. L'inclusion d'annonces tr\u00e8s cibl\u00e9es peut \u00e9galement vous aider \u00e0 fournir un service mieux adapt\u00e9 \u00e0 vos clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, le processus est en grande partie automatis\u00e9, ce qui vous fait gagner beaucoup de temps. Par ailleurs, l'inscription est enti\u00e8rement gratuite, ce qui en fait une solution id\u00e9ale pour les petites entreprises.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started\"><\/span>Comment d\u00e9marrer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Naturellement, vous devez configurer Google AdSense avant de pouvoir commencer \u00e0 en b\u00e9n\u00e9ficier. La bonne nouvelle, c'est qu'il s'agit d'un processus relativement simple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, vous devrez <a aria-label=\"ouvrir un compte AdSense (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.google.com\/adsense\/signup\/new\/lead\" target=\"_blank\" rel=\"noreferrer noopener\">ouvrir un compte<\/a>. Si vous disposez d'un compte Google professionnel, vous pouvez l'utiliser. Vous devrez ensuite fournir certaines informations de contact, notamment votre adresse de facturation et votre num\u00e9ro de t\u00e9l\u00e9phone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que tout cela est r\u00e9gl\u00e9, vous pouvez cr\u00e9er votre premi\u00e8re annonce. Rendez-vous sur <em>Annonces<\/em>et s\u00e9lectionnez <em>Unit\u00e9s d'annonces<\/em>. Vous pouvez ensuite cliquer sur <em>+Nouvelle unit\u00e9 publicitaire<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png\" alt=\"La page des unit\u00e9s publicitaires sur Google AdSense.\" class=\"wp-image-17489\" width=\"768\" height=\"168\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-300x66.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-768x168.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1536x336.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-660x144.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-840x183.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1216x266.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-700x153.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-156x34.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1080x236.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05.png 1822w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, vous pouvez <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/adsense\/answer\/164735\" target=\"_blank\">choisir le type d'annonces<\/a> que vous souhaitez utiliser :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png\" alt=\"Une s\u00e9lection des diff\u00e9rentes options publicitaires.\" class=\"wp-image-17490\" width=\"768\" height=\"326\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-300x127.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-768x326.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1536x651.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-401x170.png 401w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-840x356.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1216x515.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1832x776.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-700x297.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1080x458.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les <em>Annonces textuelles et affich\u00e9es <\/em>Cette option vous permettra d'acc\u00e9der au plus grand nombre possible d'annonces ; prenons donc cet exemple. Sur la page suivante, vous pouvez choisir un nom pour votre annonce :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png\" alt=\"La page de personnalisation des annonces. \" class=\"wp-image-17491\" width=\"768\" height=\"542\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-768x541.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1536x1083.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-241x170.png 241w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-840x592.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-970x684.png 970w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1461x1030.png 1461w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-700x493.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-156x110.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1080x761.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01.png 1552w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Votre public ne verra pas ce nom ; essayez donc de choisir un titre descriptif et facilement identifiable. Vous pourrez ensuite d\u00e9finir les dimensions de l\u2019annonce, m\u00eame s\u2019il est plus prudent de s\u2019en tenir \u00e0 l\u2019un des formats recommand\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement personnaliser les param\u00e8tres optionnels comme bon vous semble, afin d'affiner encore davantage vos publicit\u00e9s. Une fois que vous avez termin\u00e9, cliquez sur&nbsp;<em>Economisez et obtenez le code&nbsp;<\/em>au bas de l'\u00e9cran. Vous enregistrerez ainsi vos param\u00e8tres publicitaires et obtiendrez un code unique :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png\" alt=\"Le code que vous recevrez. \" class=\"wp-image-17492\" width=\"768\" height=\"571\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-768x571.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-229x170.png 229w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-826x614.png 826w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-920x684.png 920w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-697x518.png 697w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-156x116.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1080x803.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29.png 1324w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, il ne vous reste plus qu'\u00e0 ajouter ce code \u00e0 votre site WordPress. Les \u00e9tapes pr\u00e9cises \u00e0 suivre d\u00e9pendent de l'emplacement o\u00f9 vous souhaitez afficher vos publicit\u00e9s. La barre lat\u00e9rale est un emplacement particuli\u00e8rement efficace ; c'est donc l\u00e0 que nous allons placer les n\u00f4tres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, naviguez vers <em>Apparence &gt; Widgets<\/em> dans votre tableau de bord WordPress. Vous pouvez ensuite ajouter un <em>HTML personnalis\u00e9<\/em> widget en en faisant glisser un dans la barre lat\u00e9rale de votre site :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png\" alt=\"Votre code AdSense lorsqu&#039;il est ins\u00e9r\u00e9 dans un widget.\" class=\"wp-image-17495\" width=\"438\" height=\"500\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png 876w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-263x300.png 263w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-768x877.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-149x170.png 149w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-538x614.png 538w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-599x684.png 599w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-454x518.png 454w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-137x156.png 137w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Il ne vous reste plus qu'\u00e0 coller le code publicitaire et \u00e0 enregistrer le widget. N'oubliez bien s\u00fbr pas de v\u00e9rifier le rendu de votre publicit\u00e9 sur l'interface publique :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png\" alt=\"Exemple d&#039;annonces Google sur un site web.\" class=\"wp-image-17503\" width=\"414\" height=\"768\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png 552w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-162x300.png 162w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-92x170.png 92w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-331x614.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-369x684.png 369w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-556x1030.png 556w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-279x518.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-84x156.png 84w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example.png 656w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le code acc\u00e9dera \u00e0 toutes les informations pertinentes de votre compte AdSense et commencera \u00e0 afficher des annonces dont la taille et le type sont adapt\u00e9s. Vous pouvez \u00e0 tout moment retourner sur votre compte pour modifier votre annonce si n\u00e9cessaire, et vous pouvez ajouter autant d'annonces suppl\u00e9mentaires que vous le souhaitez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Ways_to_Maximize_Your_Earnings\"><\/span>2 fa\u00e7ons de maximiser vos revenus<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que tout est en place, le vrai travail peut commencer. M\u00eame si ce programme peut s'av\u00e9rer extr\u00eamement b\u00e9n\u00e9fique pour votre site web, vous devrez adopter quelques strat\u00e9gies cl\u00e9s pour en tirer le meilleur parti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Place_Your_Ads_Carefully\"><\/span><strong>1. Placez vos annonces avec soin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'emplacement des publicit\u00e9s est un \u00e9l\u00e9ment cl\u00e9 \u00e0 prendre en consid\u00e9ration, car les r\u00e9sultats varient en fonction de l'emplacement. L'affichage des publicit\u00e9s dans les zones prioritaires peut augmenter la probabilit\u00e9 que les utilisateurs interagissent avec elles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe plusieurs emplacements jug\u00e9s efficaces, comme juste en dessous du titre d'introduction du contenu d'une page ou au milieu d'un article. Pour vous aider \u00e0 faire votre choix, Google AdSense <a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">a publi\u00e9 une carte thermique<\/a> des emplacements id\u00e9aux :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png\" alt=\"La carte thermique de Google AdSense.\" class=\"wp-image-17447\" width=\"385\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png 769w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-225x300.png 225w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-768x1023.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-128x170.png 128w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-461x614.png 461w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-513x684.png 513w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-773x1030.png 773w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-389x518.png 389w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-117x156.png 117w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-1080x1439.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04.png 1132w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Quelle que soit l'affectation choisie, il est important de toujours garder \u00e0 l'esprit la n\u00e9cessit\u00e9 d'une bonne gestion des ressources humaines. <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/support.google.com\/adsense\/answer\/48182\" target=\"_blank\" rel=\"noreferrer noopener\">les principes directeurs du programme<\/a> \u00e0 l'esprit. Le non-respect de ces r\u00e8gles peut entra\u00eener l'interdiction de votre compte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avant tout, il est essentiel de veiller \u00e0 ce que l'emplacement de vos publicit\u00e9s n'alt\u00e8re pas l'exp\u00e9rience utilisateur sur votre site. En d'autres termes, \u00e9vitez de surcharger vos pages de publicit\u00e9s, car les visiteurs risquent de trouver cette strat\u00e9gie rebutante. Quelques publicit\u00e9s par page peuvent suffire amplement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_Quality_Content\"><\/span><strong>2. Cr\u00e9er un contenu de qualit\u00e9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google AdSense adapte les publicit\u00e9s qu'il diffuse sur votre site en fonction du th\u00e8me principal de votre contenu. Ainsi, si vous souhaitez que les publicit\u00e9s soient adapt\u00e9es \u00e0 votre audience, vous devrez cr\u00e9er un contenu bien cibl\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour y parvenir, vous devrez avoir une id\u00e9e pr\u00e9cise de votre march\u00e9 cible. M\u00eame si vous avez sans doute d\u00e9j\u00e0 d\u00e9fini ce point lors de la cr\u00e9ation initiale de votre site web, il est important d'adapter votre strat\u00e9gie \u00e0 mesure que votre entreprise se d\u00e9veloppe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreuses fa\u00e7ons de proc\u00e9der, mais l'une des meilleures consiste \u00e0 <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er un profil d'acheteur clair<\/a>. Cela vous permettra de d\u00e9finir avec pr\u00e9cision votre client id\u00e9al et de cr\u00e9er un contenu qui r\u00e9ponde \u00e0 ses besoins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous prenez le temps de suivre ce processus, Google AdSense sera en mesure de proposer des annonces plus pertinentes par rapport au contenu de votre site web. Ces types d'annonces sont plus susceptibles d'\u00eatre cliqu\u00e9es par les utilisateurs, ce qui a pour effet d'augmenter vos revenus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il est utile de pouvoir g\u00e9n\u00e9rer de l'argent gr\u00e2ce \u00e0 votre site web, et la publicit\u00e9 au CPC peut \u00eatre un moyen id\u00e9al d'y parvenir. En particulier, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">Google AdSense<\/a> vous permet de placer des publicit\u00e9s tr\u00e8s cibl\u00e9es sur votre site, ce qui vous permet d'offrir une exp\u00e9rience plus personnalis\u00e9e \u00e0 vos visiteurs (et d'augmenter ainsi vos revenus).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir mis les choses en place sur votre site, il y a plusieurs fa\u00e7ons d'en maximiser les avantages :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Placez vos annonces l\u00e0 o\u00f9 elles seront les plus efficaces.<\/li><li>Cr\u00e9ez du contenu de qualit\u00e9 qui r\u00e9ponde aux besoins de votre public cible.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Avez-vous d'autres questions sur la fa\u00e7on de gagner de l'argent avec AdSense ? Faites-le nous savoir dans la section des commentaires ci-dessous !<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>For many people, running a website has become a career. However, full-time hours don\u2019t always result in full-time pay. Placing ads on your website can be a smart way to bring in some extra income, but it can be difficult to find ads that are relevant to your audience. To make your job easier, Google [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":17509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[145],"tags":[],"class_list":["post-17446","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tools","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google Adsense is a smart way to place targeted ads on your website. 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