{"id":17511,"date":"2019-02-12T10:44:17","date_gmt":"2019-02-12T17:44:17","guid":{"rendered":"https:\/\/memberpress.com\/?p=17511"},"modified":"2020-09-18T08:50:05","modified_gmt":"2020-09-18T14:50:05","slug":"creating-attractive-member-benefits-for-your-membership-site-tips-tricks","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/","title":{"rendered":"Cr\u00e9er des avantages attrayants pour les membres de votre site d'adh\u00e9sion : Conseils et astuces"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vous avez fourni tous les efforts n\u00e9cessaires pour cr\u00e9er votre site d'adh\u00e9sion et constituer votre communaut\u00e9 d'adh\u00e9rents. Tout devrait d\u00e9sormais se passer sans encombre, n'est-ce pas ?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac072502f29d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac072502f29d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Flirt_With_Different_Types_of_Content\" >Flirter avec diff\u00e9rents types de contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Dont_Shy_Away_From_Discounts\" >N'h\u00e9sitez pas \u00e0 profiter des promotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Quality_Over_Quantity\" >La qualit\u00e9 avant la quantit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Create_Memorable_Brand-Friendly_Membership_Tiers\" >Cr\u00e9er des niveaux d'adh\u00e9sion m\u00e9morables et favorables \u00e0 la marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Be_Open_To_Offline_Membership_Opportunities\" >S'ouvrir aux possibilit\u00e9s d'adh\u00e9sion hors ligne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Pas n\u00e9cessairement....<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il n\u2019y a rien de pire qu\u2019un site d\u2019abonnement dont le nombre d\u2019adh\u00e9rents stagne !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vos membres sont litt\u00e9ralement la bou\u00e9e de sauvetage de votre activit\u00e9 d'adh\u00e9sion. Vous devez faire en sorte qu'ils restent engag\u00e9s et enthousiastes \u00e0 l'\u00e9gard de ce que votre site d'affiliation a \u00e0 offrir ! Si les choses se g\u00e2tent, vos membres peuvent perdre leur int\u00e9r\u00eat, ce qui vous fera perdre vos adh\u00e9rents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est \u00e0 vous de veiller \u00e0 ce que votre site d'adh\u00e9sion permette \u00e0 vos membres, actuels comme potentiels, de rester concentr\u00e9s et impliqu\u00e9s. Vous devez trouver un moyen de vous assurer qu'ils restent en phase avec votre site d'adh\u00e9sion ! Et pour cela, vous pouvez notamment vous assurer que les avantages propos\u00e9s \u00e0 vos membres sont \u00e0 la hauteur !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Flirt_With_Different_Types_of_Content\"><\/span>Flirter avec diff\u00e9rents types de contenu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le contenu joue un r\u00f4le \u00c9NORME dans la mani\u00e8re dont vous attirez des clients potentiels vers votre site d'adh\u00e9sion ; alors pourquoi ne serait-il pas tout aussi crucial pour les fid\u00e9liser ? Utiliser du contenu tel que des guides gratuits, des mini-formations et des infographies exclusives peut vous aider \u00e0 attirer des visiteurs vers votre site d'adh\u00e9sion. Pourquoi ne pas encha\u00eener avec un cours vid\u00e9o complet, un ebook gratuit ou un webinaire r\u00e9serv\u00e9 aux membres pour donner \u00e0 ces derniers quelque chose \u00e0 attendre avec impatience ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Shy_Away_From_Discounts\"><\/span>N'h\u00e9sitez pas \u00e0 profiter des promotions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Qui n\u2019aime pas faire une bonne affaire ? Un autre excellent moyen de fid\u00e9liser vos membres consiste \u00e0 proposer des r\u00e9ductions exclusives dont seuls les membres peuvent profiter ! Qu\u2019il s\u2019agisse de r\u00e9ductions sur w<g class=\"gr_ gr_60 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"60\" data-gr-id=\"60\">S\u00e9minaires en ligne<\/g>Les gens aiment se sentir dans la section VIP lorsqu'ils s'inscrivent \u00e0 un site d'adh\u00e9sion, qu'il s'agisse d'une carte de cr\u00e9dit, de v\u00eatements ou de s\u00e9ances de conseil. Vous devez les traiter de la m\u00eame mani\u00e8re<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quality_Over_Quantity\"><\/span>La qualit\u00e9 avant la quantit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'une des erreurs commises par de nombreux propri\u00e9taires de sites d'affiliation est de se concentrer sur la cr\u00e9ation d'un certain nombre d'avantages au d\u00e9triment de la qualit\u00e9 de l'affiliation proprement dite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se concentrer sur <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pr\u00e9sentation des cours MemberPress\">cr\u00e9er des cours de qualit\u00e9<\/a>Le contenu exclusif, les marchandises et les autres moyens d'exclusivit\u00e9 ne raviront pas seulement ceux qui sont d\u00e9j\u00e0 membres de votre association. <g class=\"gr_ gr_3 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-del replaceWithoutSep\" id=\"3\" data-gr-id=\"3\">site,<\/g> mais aussi attirer davantage de clients potentiels qui seront plus enclins \u00e0 se lancer, sachant qu\u2019ils investissent dans un projet qui en vaut la peine !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Memorable_Brand-Friendly_Membership_Tiers\"><\/span>Cr\u00e9er des niveaux d'adh\u00e9sion m\u00e9morables et favorables \u00e0 la marque<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trouver une formule d'abonnement int\u00e9ressante, propos\u00e9e \u00e0 un prix avantageux et offrant des avantages exceptionnels, est un argument de poids pour tout client potentiel. Mais quand vous ajoutez \u00e0 tout cela des noms amusants et accrocheurs pour vos diff\u00e9rents niveaux d'abonnement, vous avez gagn\u00e9 la partie !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'\u00e9laboration de niveaux d'avantages intelligents pour les membres renforcera votre marque et montrera votre caract\u00e8re unique, tout en donnant \u00e0 vos clients un autre moyen de s'engager avec votre entreprise et de s'en souvenir !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_Open_To_Offline_Membership_Opportunities\"><\/span>S'ouvrir aux possibilit\u00e9s d'adh\u00e9sion hors ligne<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une autre option int\u00e9ressante pour cr\u00e9er un avantage attrayant pour les membres est de leur donner la possibilit\u00e9 d'interagir et de s'engager avec votre entreprise en personne !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cr\u00e9ation d'une conf\u00e9rence annuelle ou de rencontres exclusives pour vos membres attirera des membres locaux et donnera \u00e0 vos membres un \u00e9v\u00e9nement qu'ils attendent avec impatience chaque ann\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous esp\u00e9rons que cet article vous a aid\u00e9 \u00e0 comprendre comment attirer et conserver des membres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous d\u00e9butez avec votre site d'adh\u00e9sion, vous pouvez consulter notre guide sur le d\u00e9marrage de votre site d'adh\u00e9sion. Vous pouvez \u00e9galement consulter notre article sur la tarification des abonnements pour apprendre \u00e0 fixer correctement le prix de vos abonnements et \u00e0 attirer des clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, suivez-nous sur&nbsp;<a href=\"https:\/\/www.facebook.com\/memberpress\">Facebook<\/a>&nbsp;pour plus de contenu. Vous pouvez \u00e9galement nous trouver sur&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;et&nbsp;<a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve gone through all of the hard work of creating your membership website and building your membership. Everything should be smooth sailing now, right? Not necessarily\u2026. There&#8217;s nothing worse than having a membership site with stagnant members! Your members are literally the lifeline of your membership business. And you have to keep them engaged and [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":17602,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,134,94],"tags":[],"class_list":["post-17511","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-how-to-2","category-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"You&#039;ve gone through all of the hard work of creating your membership website and building your membership. 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