{"id":17516,"date":"2019-02-28T15:09:06","date_gmt":"2019-02-28T22:09:06","guid":{"rendered":"https:\/\/memberpress.com\/?p=17516"},"modified":"2026-03-06T16:51:42","modified_gmt":"2026-03-06T21:51:42","slug":"outsmart-the-instagram-algorithm","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/","title":{"rendered":"3 fa\u00e7ons de d\u00e9jouer l'algorithme d'Instagram"},"content":{"rendered":"<p>Lorsqu'il est utilis\u00e9 efficacement, Instagram peut \u00eatre un outil marketing incroyablement puissant. Cependant, la plateforme est sujette \u00e0 de fr\u00e9quents changements d'algorithmes, ce qui signifie que votre contenu peut parfois se perdre dans la masse.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6c37703f25d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6c37703f25d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/#Why_Instagram_Is_a_Valuable_Marketing_Tool\" >Pourquoi Instagram est un outil marketing pr\u00e9cieux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/#A_Brief_History_of_Changes_to_the_Instagram_Algorithm\" >Un bref historique des modifications apport\u00e9es \u00e0 l'algorithme d'Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/#3_Ways_to_Outsmart_the_Instagram_Algorithm\" >3 fa\u00e7ons de d\u00e9jouer l'algorithme d'Instagram<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/#1_Implement_Instagram_Stories\" >1. Mettre en \u0153uvre les Stories Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/#2_Pay_Attention_to_Trends\" >2. Pr\u00eater attention aux tendances<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/#3_Consider_Influencer_Marketing\" >3. Envisager le marketing d'influence<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Par cons\u00e9quent, rester au fait du fonctionnement d'Instagram vous aidera \u00e0 maintenir votre contenu dans l'\u0153il du public. Il sera ainsi plus facile d'utiliser vos posts pour g\u00e9n\u00e9rer du trafic vers votre site web, augmenter la probabilit\u00e9 de conversions et stimuler l'interaction avec le public.<\/p>\n\n\n\n<p>Dans ce billet, nous aborderons les changements les plus r\u00e9cents apport\u00e9s \u00e0 l'algorithme d'Instagram. Nous expliquerons \u00e9galement quelques-unes des fa\u00e7ons dont vous pouvez r\u00e9ussir sur la plateforme en d\u00e9pit de ces changements. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Instagram_Is_a_Valuable_Marketing_Tool\"><\/span>Pourquoi Instagram est un outil marketing pr\u00e9cieux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les m\u00e9dias sociaux ont v\u00e9ritablement <a rel=\"noreferrer noopener\" aria-label=\"s&#039;est impos\u00e9e dans la strat\u00e9gie de promotion (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\">s'est impos\u00e9e dans la strat\u00e9gie de promotion<\/a> de presque tous les propri\u00e9taires de sites web. Peu d'autres m\u00e9thodes de marketing offrent la <a href=\"https:\/\/memberpress.com\/fr\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\">la port\u00e9e et la facilit\u00e9 d'utilisation<\/a> que les m\u00e9dias sociaux - et la possibilit\u00e9 de partager des contenus r\u00e9guliers offre un large \u00e9ventail de possibilit\u00e9s.<\/p>\n\n\n\n<p>C'est particuli\u00e8rement vrai pour Instagram. Cette plateforme a \u00e9t\u00e9 cr\u00e9\u00e9e en 2010 comme un moyen de partager des photographies mobiles en ligne, et est devenue depuis l'un des sites de m\u00e9dias sociaux les plus populaires au monde. En fait, il se targue d'\u00eatre <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"http:\/\/get.simplymeasured.com\/rs\/simplymeasured\/images\/InstagramStudy2014Q3.pdf?mkt_tok=3RkMMJWWfF9wsRolua%2FAZKXonjHpfsX56%2BgtXaC0lMI%2F0ER3fOvrPUfGjI4CTsViI%2BSLDwEYGJlv6SgFQrDEMal41bgNWRM%3D\" target=\"_blank\">200 millions d'euros<\/a> utilisateurs actifs mensuels - et plus de 1,6 milliard d'images sont \"aim\u00e9es\" chaque jour.<\/p>\n\n\n\n<p>Compte tenu de la port\u00e9e de la plateforme, il n'est pas surprenant que de nombreuses marques utilisent Instagram, qu'elles consid\u00e8rent comme l'un de leurs outils promotionnels les plus efficaces :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1024x610.png\" alt=\"Le compte Instagram d&#039;Apple.\" class=\"wp-image-17524\" width=\"512\" height=\"305\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1024x610.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-300x179.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-768x458.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1536x916.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-285x170.png 285w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-840x501.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1148x684.png 1148w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1728x1030.png 1728w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-700x417.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-156x93.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1080x644.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53.png 1926w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>Diffuser du contenu sur Instagram est un moyen efficace pour <a href=\"https:\/\/memberpress.com\/fr\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">g\u00e9n\u00e9rer du trafic vers votre site<\/a> - et potentiellement augmenter les ventes en \u00e9tiquetant les produits dans vos posts :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-812x1024.png\" alt=\"Un post Instagram de la marque avec des produits \u00e9tiquet\u00e9s.\" class=\"wp-image-17522\" width=\"406\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-812x1024.png 812w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-238x300.png 238w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-768x968.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-135x170.png 135w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-487x614.png 487w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-543x684.png 543w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-817x1030.png 817w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-411x518.png 411w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-124x156.png 124w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37.png 860w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><\/figure><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/3-ways-your-brand-can-benefit-from-using-instagram\/\" target=\"_blank\">Utiliser Instagram<\/a> peut \u00e9galement vous aider \u00e0 am\u00e9liorer votre service \u00e0 la client\u00e8le. La plateforme facilite l'interaction avec le public, gr\u00e2ce \u00e0 la possibilit\u00e9 d'\"aimer\" les commentaires et de \"faire de la publicit\u00e9\". <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/collect-and-use-testimonials-effectively\/\" target=\"_blank\">r\u00e9afficher les commentaires ou les images des clients<\/a>. M\u00eame si ce n'est pas votre principale motivation pour utiliser les m\u00e9dias sociaux, le fait de prendre le temps de parler directement \u00e0 vos followers peut <a href=\"https:\/\/memberpress.com\/fr\/4-ways-social-media-can-boost-your-membership-site\/\">b\u00e9n\u00e9ficier de votre site en <\/a><a href=\"https:\/\/memberpress.com\/fr\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"n (s&#039;ouvre dans un nouvel onglet)\">n<\/a><a href=\"https:\/\/memberpress.com\/fr\/4-ways-social-media-can-boost-your-membership-site\/\">e nombreuses fa\u00e7ons<\/a>.<\/p>\n\n\n\n<p>Cependant, malgr\u00e9 ses nombreux avantages, Instagram peut aussi \u00eatre une source de frustration. La plateforme est connue pour purger les followers inactifs, ainsi que pour modifier fr\u00e9quemment son algorithme - ce qui rend souvent inutiles les strat\u00e9gies de contenu existantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Brief_History_of_Changes_to_the_Instagram_Algorithm\"><\/span>Un bref historique des modifications apport\u00e9es \u00e0 l'algorithme d'Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tout a commenc\u00e9 il y a quelques ann\u00e9es, lorsqu'Instagram a choqu\u00e9 les utilisateurs en passant \u00e0 un syst\u00e8me de flux non chronologique. Les posts n'\u00e9taient plus pr\u00e9sent\u00e9s aux utilisateurs en fonction de leur date de mise en ligne, mais suivaient un tout nouvel algorithme. <\/p>\n\n\n\n<p>Depuis, la plateforme a fr\u00e9quemment mis \u00e0 jour l'algorithme qu'elle utilise - laissant ceux qui cherchent \u00e0 commercialiser leur contenu dans une position difficile. Plus r\u00e9cemment, Instagram a <a href=\"https:\/\/later.com\/blog\/instagram-algorithm-update\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"a \u00e9volu\u00e9 vers un algorithme centr\u00e9 sur l&#039;utilisateur (s&#039;ouvre dans un nouvel onglet)\">a \u00e9volu\u00e9 vers un algorithme centr\u00e9 sur l'utilisateur<\/a>. Il tente de montrer aux utilisateurs un contenu qu'il pense qu'ils aimeraient, et tire cette connaissance des interactions pass\u00e9es.<\/p>\n\n\n\n<p>Si cette \u00e9volution peut \u00eatre consid\u00e9r\u00e9e comme positive \u00e0 certains \u00e9gards, elle a \u00e9galement entra\u00een\u00e9 une baisse des taux d'engagement. En d'autres termes, beaucoup de ceux qui utilisent fr\u00e9quemment Instagram ne re\u00e7oivent plus autant de likes ou de commentaires qu'il y a un an. En tant que sp\u00e9cialiste du marketing ou entreprise, cette situation peut \u00eatre tr\u00e8s pr\u00e9occupante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Outsmart_the_Instagram_Algorithm\"><\/span>3 fa\u00e7ons de d\u00e9jouer l'algorithme d'Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Heureusement, il existe <em>sont<\/em> des moyens d'utiliser le nouvel algorithme \u00e0 votre avantage et de maintenir l'int\u00e9r\u00eat de votre public. Examinons quelques-uns des moyens d'optimiser l'attention des utilisateurs et de garantir la visibilit\u00e9 de votre contenu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Implement_Instagram_Stories\"><\/span><strong>1. Mettre en \u0153uvre les Stories Instagram<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les stories Instagram sont souvent n\u00e9glig\u00e9es, malgr\u00e9 leur capacit\u00e9 \u00e0 r\u00e9soudre l'un des principaux probl\u00e8mes li\u00e9s \u00e0 l'algorithme. Pour faire simple, les utilisateurs ne s'engagent pas avec les posts parce qu'ils ne les ont pas vus. Cependant, ils sont tout de m\u00eame tr\u00e8s susceptibles de voir vos \u2018stories' :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-706x1024.png\" alt=\"Un exemple de story Instagram utilis\u00e9e pour faire la publicit\u00e9 d&#039;un nouveau post.\" class=\"wp-image-17520\" width=\"353\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-706x1024.png 706w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-207x300.png 207w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-768x1114.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-117x170.png 117w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-423x614.png 423w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-472x684.png 472w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-710x1030.png 710w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-357x518.png 357w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-108x156.png 108w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20.png 964w\" sizes=\"(max-width: 353px) 100vw, 353px\" \/><\/figure><\/div>\n\n\n\n<p>Plus de <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/business.instagram.com\/\" target=\"_blank\">300 millions d'utilisateurs actifs<\/a> regardent et publient des histoires chaque jour, et les utilisateurs consacrent pr\u00e8s de <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/instagram-press.com\/blog\/2017\/08\/02\/celebrating-one-year-of-instagram-stories\/\" target=\"_blank\">32 minutes<\/a> par jour sur Instagram depuis leur introduction. Il s'agit d'une augmentation significative par rapport aux <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"http:\/\/mediakix.com\/2016\/12\/how-much-time-is-spent-on-social-media-lifetime\/\" target=\"_blank\">15 minutes par jour<\/a> pass\u00e9s sur la plateforme avant que les articles ne soient diffus\u00e9s. \u00a0<\/p>\n\n\n\n<p>En cliquant sur l'ic\u00f4ne de l'avion en papier sous vos messages, vous pouvez partager du contenu. <a rel=\"noreferrer noopener\" aria-label=\"directement dans votre story Instagram (s&#039;ouvre dans un nouvel onglet).\" href=\"https:\/\/help.instagram.com\/1660923094227526\" target=\"_blank\">directement sur votre story Instagram<\/a>. C'est un excellent moyen d'attirer l'attention sur vos t\u00e9l\u00e9chargements r\u00e9cents, m\u00eame si l'algorithme a emp\u00each\u00e9 certains utilisateurs de voir votre contenu dans leur ligne de temps.<\/p>\n\n\n\n<p>L'autre avantage des histoires, c'est qu'elles sont accompagn\u00e9es d'une <a href=\"https:\/\/memberpress.com\/fr\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">toute une s\u00e9rie de caract\u00e9ristiques<\/a> tels que les sondages, les bo\u00eetes \u00e0 questions, les curseurs de vote, etc :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-937x1024.png\" alt=\"Une s\u00e9lection de fonctionnalit\u00e9s des stories Instagram, telles que les GIF et les sondages.\" class=\"wp-image-17521\" width=\"469\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-937x1024.png 937w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-274x300.png 274w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-768x840.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-156x170.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-562x614.png 562w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-626x684.png 626w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-942x1030.png 942w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-474x518.png 474w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-143x156.png 143w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02.png 1074w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/figure><\/div>\n\n\n\n<p>La mise en \u0153uvre de ces options peut signifier que votre public est plus susceptible de pr\u00eater attention \u00e0 vos histoires et \u00e0 vos messages en cons\u00e9quence. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Pay_Attention_to_Trends\"><\/span><strong>2. Pr\u00eater attention aux tendances<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si certaines tendances Internet sont pour le moins discutables, elles ont dans l'ensemble leur raison d'\u00eatre. Les utilisateurs sont susceptibles de rechercher du contenu en rapport avec certaines tendances, ce qui signifie que le fait d'y adh\u00e9rer peut accro\u00eetre votre port\u00e9e actuelle.<\/p>\n\n\n\n<p>Prenons l'exemple de la s\u00e9rie tr\u00e8s populaire Game of Thrones. Avant sa sortie, certaines des plus grandes entreprises du monde se sont empar\u00e9es des m\u00e9dias sociaux pour <a rel=\"noreferrer noopener\" href=\"https:\/\/www.marketing-interactive.com\/brands-launch-their-marketing-tactics-ahead-of-the-game-of-thrones-premier\/\" target=\"_blank\">promouvoir leurs produits en utilisant des r\u00e9f\u00e9rences<\/a> \u00e0 l'\u00e9mission :  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1024x609.png\" alt=\"Une image marketing de Deliveroo inspir\u00e9e de Game of Thrones.\" class=\"wp-image-17517\" width=\"512\" height=\"305\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1024x609.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-300x179.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-768x457.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1536x914.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-286x170.png 286w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-840x500.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1149x684.png 1149w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1731x1030.png 1731w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-700x417.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-156x93.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1080x643.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40.png 1788w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>Bien que la plupart des marques impliqu\u00e9es n'aient aucun lien avec la s\u00e9rie t\u00e9l\u00e9vis\u00e9e, tirer parti de l'engouement qu'elle suscite a \u00e9t\u00e9 un moyen efficace de faire remarquer leur contenu.<\/p>\n\n\n\n<p>Les m\u00e9dias sociaux sont votre premier point d'appel pour <a href=\"https:\/\/memberpress.com\/fr\/social-media-listening-ears-on\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">s'informer sur les nouvelles tendances<\/a>. En fait, il suffit de se connecter \u00e0 Twitter et de parcourir le flux \u2018Moments' pour avoir une bonne id\u00e9e de ce qui est populaire en ce moment :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1024x550.png\" alt=\"Le flux des &quot;moments&quot; de Twitter.\" class=\"wp-image-17518\" width=\"512\" height=\"275\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1024x550.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-768x412.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1536x825.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-317x170.png 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-840x451.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1216x653.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1832x984.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-700x376.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-156x84.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1080x580.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56.png 1948w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>Si vous recherchez des sujets plus sp\u00e9cifiques \u00e0 un secteur, vous pouvez essayer de suivre des hashtags ou des utilisateurs en rapport avec votre contenu. Vous pouvez \u00e9galement utiliser des <a href=\"https:\/\/alltop.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">des outils comme AllTop<\/a> pour savoir ce qui fait parler les gens. Ensuite, il vous suffit de cr\u00e9er du contenu qui fait r\u00e9f\u00e9rence \u00e0 ces tendances.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Consider_Influencer_Marketing\"><\/span><strong>3. Envisager le marketing d'influence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/fr\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">Travailler avec des influenceurs<\/a> est une tendance croissante dans le monde du marketing, et ce pour de bonnes raisons. Un influenceur est une personne connue dans une certaine niche ou un certain secteur, et travailler avec lui vous permet d'acc\u00e9der instantan\u00e9ment \u00e0 son public (g\u00e9n\u00e9ralement nombreux).<\/p>\n\n\n\n<p>Il s'agit d'un excellent moyen de promouvoir votre propre contenu et, esp\u00e9rons-le, d'am\u00e9liorer votre image de marque. <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\">attirer de nouveaux clients<\/a>. Pour contourner le nouvel algorithme, il faut trouver de nouveaux moyens de stimuler l'engagement, et l'une des meilleures options consiste \u00e0 faire appel \u00e0 un influenceur populaire pour promouvoir votre contenu.<\/p>\n\n\n\n<p>Vous pouvez trouver des influenceurs qui correspondent \u00e0 votre marque en recherchant des hashtags pertinents ou en utilisant des outils tels que <a rel=\"noreferrer noopener\" href=\"https:\/\/www.influence.co\/\" target=\"_blank\">Influence.co<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1024x314.png\" alt=\"L&#039;outil Influence.co.\" class=\"wp-image-17329\" width=\"768\" height=\"236\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1024x314.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-300x92.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-768x236.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1536x471.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-2048x628.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-554x170.png 554w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-840x258.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1216x373.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1832x562.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-700x215.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-156x48.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1080x331.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Il est important de noter que cette m\u00e9thode ne fonctionnera que si vous travaillez avec un influenceur qui a un rapport quelconque avec votre entreprise. Une collaboration mal assortie n'enthousiasmera pas vos utilisateurs et ne g\u00e9n\u00e9rera probablement pas de ventes. En revanche, faire mentionner votre entreprise ou votre produit par l'un de leurs noms pr\u00e9f\u00e9r\u00e9s est un moyen efficace d'accro\u00eetre votre visibilit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si la nature non chronologique du nouvel algorithme d'Instagram peut rendre le marketing d\u00e9licat, il existe des moyens de le contourner. En mettant en \u0153uvre certaines m\u00e9thodes ax\u00e9es sur l'engagement, vous pouvez vous assurer que votre contenu reste visible.<\/p>\n\n\n\n<p>Dans cet article, nous avons identifi\u00e9 trois fa\u00e7ons de se faire remarquer malgr\u00e9 les changements d'algorithmes de la plateforme :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Utilisez les stories Instagram pour attirer l'attention sur les nouvelles publications.<\/li><li>Suivez les tendances actuelles et utilisez des hashtags pertinents.<\/li><li>Envisagez de travailler avec un influenceur pour \u00e9largir votre champ d'action.<\/li><\/ol>\n\n\n\n<p>Avez-vous d'autres questions sur la fa\u00e7on de travailler avec l'algorithme actuel d'Instagram ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>When used effectively, Instagram can be an incredibly powerful marketing tool. However, the platform is prone to frequent algorithm changes, meaning that your content can sometimes get lost in the shuffle. Therefore, staying on top of the way Instagram works will help you keep your content in the public eye. This makes it easier to [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17614,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[1564],"class_list":{"0":"post-17516","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"tag-redirected","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Frequent changes to the Instagram algorithm can make it difficult to promote your content. In this post, we&#039;ll explore some of the ways you can get around that!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"redirected\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"3 Ways to Outsmart the Instagram Algorithm\" \/>\n\t\t<meta property=\"og:description\" content=\"Frequent changes to the Instagram algorithm can make it difficult to promote your content. In this post, we&#039;ll explore some of the ways you can get around that!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Instagram-algorithm@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Instagram-algorithm@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-02-28T22:09:06+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-03-06T21:51:42+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"3 Ways to Outsmart the Instagram Algorithm\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Frequent changes to the Instagram algorithm can make it difficult to promote your content. In this post, we&#039;ll explore some of the ways you can get around that!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Instagram-algorithm@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/outsmart-the-instagram-algorithm\\\/#blogposting\",\"name\":\"3 Ways to Outsmart the Instagram Algorithm\",\"headline\":\"3 Ways to Outsmart the Instagram Algorithm\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/Instagram-algorithm@2x.png\",\"width\":1480,\"height\":987},\"datePublished\":\"2019-02-28T15:09:06-05:00\",\"dateModified\":\"2026-03-06T16:51:42-05:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/outsmart-the-instagram-algorithm\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/outsmart-the-instagram-algorithm\\\/#webpage\"},\"articleSection\":\"Social Media, redirected\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/outsmart-the-instagram-algorithm\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"position\":3,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-media\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/outsmart-the-instagram-algorithm\\\/#listItem\",\"name\":\"3 Ways to Outsmart the Instagram Algorithm\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/outsmart-the-instagram-algorithm\\\/#listItem\",\"position\":4,\"name\":\"3 Ways to Outsmart the Instagram Algorithm\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/outsmart-the-instagram-algorithm\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/outsmart-the-instagram-algorithm\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1785424821\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/outsmart-the-instagram-algorithm\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/outsmart-the-instagram-algorithm\\\/\",\"name\":\"3 Ways to Outsmart the Instagram Algorithm\",\"description\":\"Frequent changes to the Instagram algorithm can make it difficult to promote your content. In this post, we'll explore some of the ways you can get around that!\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/outsmart-the-instagram-algorithm\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/Instagram-algorithm@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/outsmart-the-instagram-algorithm\\\/#mainImage\",\"width\":1480,\"height\":987},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/outsmart-the-instagram-algorithm\\\/#mainImage\"},\"datePublished\":\"2019-02-28T15:09:06-05:00\",\"dateModified\":\"2026-03-06T16:51:42-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>3 Ways to Outsmart the Instagram Algorithm<\/title>\n\n","aioseo_head_json":{"title":"3 fa\u00e7ons de d\u00e9jouer l'algorithme d'Instagram","description":"Les changements fr\u00e9quents de l'algorithme d'Instagram peuvent rendre difficile la promotion de votre contenu. Dans ce billet, nous allons explorer quelques-unes des fa\u00e7ons dont vous pouvez contourner ce probl\u00e8me !","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/","robots":"max-image-preview:large","keywords":"redirected","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/#blogposting","name":"3 Ways to Outsmart the Instagram Algorithm","headline":"3 Ways to Outsmart the Instagram Algorithm","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Instagram-algorithm@2x.png","width":1480,"height":987},"datePublished":"2019-02-28T15:09:06-05:00","dateModified":"2026-03-06T16:51:42-05:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/#webpage"},"articleSection":"Social Media, redirected"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/#listItem","position":3,"name":"Social Media","item":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/#listItem","name":"3 Ways to Outsmart the Instagram Algorithm"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/#listItem","position":4,"name":"3 Ways to Outsmart the Instagram Algorithm","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1785424821"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/","name":"3 Ways to Outsmart the Instagram Algorithm","description":"Frequent changes to the Instagram algorithm can make it difficult to promote your content. In this post, we'll explore some of the ways you can get around that!","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Instagram-algorithm@2x.png","@id":"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/#mainImage","width":1480,"height":987},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/#mainImage"},"datePublished":"2019-02-28T15:09:06-05:00","dateModified":"2026-03-06T16:51:42-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"3 Ways to Outsmart the Instagram Algorithm","og:description":"Frequent changes to the Instagram algorithm can make it difficult to promote your content. In this post, we'll explore some of the ways you can get around that!","og:url":"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Instagram-algorithm@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Instagram-algorithm@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2019-02-28T22:09:06+00:00","article:modified_time":"2026-03-06T21:51:42+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"3 Ways to Outsmart the Instagram Algorithm","twitter:description":"Frequent changes to the Instagram algorithm can make it difficult to promote your content. In this post, we'll explore some of the ways you can get around that!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Instagram-algorithm@2x.png"},"aioseo_meta_data":{"post_id":"17516","title":"3 fa\u00e7ons de d\u00e9jouer l'algorithme d'Instagram","description":"Les changements fr\u00e9quents de l'algorithme d'Instagram peuvent rendre difficile la promotion de votre contenu. Dans ce billet, nous allons explorer quelques-unes des fa\u00e7ons dont vous pouvez contourner ce probl\u00e8me !","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-03-06 22:25:08","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:16","updated":"2026-03-06 22:25:08"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/\" title=\"Social Media\">Social Media<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t3 Ways to Outsmart the Instagram Algorithm\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Marketing","link":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/"},{"label":"Social Media","link":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/"},{"label":"3 Ways to Outsmart the Instagram Algorithm","link":"https:\/\/memberpress.com\/fr\/blog\/outsmart-the-instagram-algorithm\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>When used effectively, Instagram can be an incredibly powerful marketing tool. However, the platform is prone to frequent algorithm changes, meaning that your content can sometimes get lost in the shuffle.<\/p>","content":[{"type":"text","data":"When used effectively, Instagram can be an incredibly powerful marketing tool. However, the platform is prone to frequent algorithm changes, meaning that your content can sometimes get lost in the shuffle."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Therefore, staying on top of the way Instagram works will help you keep your content in the public eye. This makes it easier to use your posts to drive traffic towards your website, increase the likelihood of conversions, and boost audience interaction.<\/p>","content":[{"type":"text","data":"Therefore, staying on top of the way Instagram works will help you keep your content in the public eye. This makes it easier to use your posts to drive traffic towards your website, increase the likelihood of conversions, and boost audience interaction."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll discuss the more recent changes to the Instagram algorithm. We\u2019ll also explain some of the ways you can succeed on the platform despite them. Let\u2019s get to it!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll discuss the more recent changes to the Instagram algorithm. We\u2019ll also explain some of the ways you can succeed on the platform despite them. Let\u2019s get to it!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Instagram Is a Valuable Marketing Tool<\/h2>","content":"Pourquoi Instagram est un outil marketing pr\u00e9cieux","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Social media has truly <a rel=\"noreferrer noopener\" aria-label=\"cemented itself in the promotional strategy (opens in a new tab)\" href=\"https:\/\/memberpress.com\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\">cemented itself in the promotional strategy<\/a> of nearly every website owner. Few other marketing methods offer the <a href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\">sheer reach and ease of use<\/a> that social media does \u2013 and the ability to share regular content presents a wide range of possibilities.<\/p>","content":[{"type":"text","data":"Social media has truly <a rel=\"noreferrer noopener\" aria-label=\"cemented itself in the promotional strategy (opens in a new tab)\" href=\"https:\/\/memberpress.com\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\">cemented itself in the promotional strategy<\/a> of nearly every website owner. Few other marketing methods offer the <a href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\">sheer reach and ease of use<\/a> that social media does \u2013 and the ability to share regular content presents a wide range of possibilities."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is especially true of Instagram. This platform was created in 2010 as a way to share mobile photography online, and has since become one of the world\u2019s most popular social media sites. In fact, it boasts <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/get.simplymeasured.com\/rs\/simplymeasured\/images\/InstagramStudy2014Q3.pdf?mkt_tok=3RkMMJWWfF9wsRolua%2FAZKXonjHpfsX56%2BgtXaC0lMI%2F0ER3fOvrPUfGjI4CTsViI%2BSLDwEYGJlv6SgFQrDEMal41bgNWRM%3D\" target=\"_blank\">200 million<\/a> monthly active users \u2013 and over 1.6 billion images are \u2018liked\u2019 every day.<\/p>","content":[{"type":"text","data":"This is especially true of Instagram. This platform was created in 2010 as a way to share mobile photography online, and has since become one of the world\u2019s most popular social media sites. In fact, it boasts <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/get.simplymeasured.com\/rs\/simplymeasured\/images\/InstagramStudy2014Q3.pdf?mkt_tok=3RkMMJWWfF9wsRolua%2FAZKXonjHpfsX56%2BgtXaC0lMI%2F0ER3fOvrPUfGjI4CTsViI%2BSLDwEYGJlv6SgFQrDEMal41bgNWRM%3D\" target=\"_blank\">200 million<\/a> monthly active users \u2013 and over 1.6 billion images are \u2018liked\u2019 every day."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you consider the sheer reach of the platform, it should come as no surprise that many brands frequent Instagram, and consider it to be one of their most effective promotional tools:<\/p>","content":[{"type":"text","data":"When you consider the sheer reach of the platform, it should come as no surprise that many brands frequent Instagram, and consider it to be one of their most effective promotional tools:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1024x610.png\" alt=\"The Apple Instagram account.\" class=\"wp-image-17524\" width=\"512\" height=\"305\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1024x610.png","data":{"alt":"The Apple Instagram account.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1024x610.png","align":"center"},"style":{"width":"512px","height":"305px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Getting content out into the world via Instagram is an effective way to <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">drive traffic to your site<\/a> \u2013 and potentially boost sales by tagging products in your posts:<\/p>","content":[{"type":"text","data":"Getting content out into the world via Instagram is an effective way to <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">drive traffic to your site<\/a> \u2013 and potentially boost sales by tagging products in your posts:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-812x1024.png\" alt=\"A brand Instagram post with tagged products.\" class=\"wp-image-17522\" width=\"406\" height=\"512\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-812x1024.png","data":{"alt":"A brand Instagram post with tagged products.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-812x1024.png","align":"center"},"style":{"width":"406px","height":"512px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/3-ways-your-brand-can-benefit-from-using-instagram\/\" target=\"_blank\">Using Instagram<\/a> can also help you improve your customer service. The platform makes audience interaction easy, thanks to the ability to \u2018like\u2019 comments and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/collect-and-use-testimonials-effectively\/\" target=\"_blank\">re-post customer feedback or images<\/a>. Although it may not be your main motivation for using social media, taking the time to talk to your followers directly can <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\">benefit your site in <\/a><a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"n (opens in a new tab)\">n<\/a><a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\">umerous ways<\/a>.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/3-ways-your-brand-can-benefit-from-using-instagram\/\" target=\"_blank\">Using Instagram<\/a> can also help you improve your customer service. The platform makes audience interaction easy, thanks to the ability to \u2018like\u2019 comments and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/collect-and-use-testimonials-effectively\/\" target=\"_blank\">re-post customer feedback or images<\/a>. Although it may not be your main motivation for using social media, taking the time to talk to your followers directly can <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\">benefit your site in <\/a><a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"n (opens in a new tab)\">n<\/a><a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\">umerous ways<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, despite the many advantages, Instagram can also be a source of frustration. The platform is known for purging inactive followers, as well as for frequently changing its algorithm \u2013 often rendering existing content strategies pointless.<\/p>","content":[{"type":"text","data":"However, despite the many advantages, Instagram can also be a source of frustration. The platform is known for purging inactive followers, as well as for frequently changing its algorithm \u2013 often rendering existing content strategies pointless."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">A Brief History of Changes to the Instagram Algorithm<\/h2>","content":"Un bref historique des modifications apport\u00e9es \u00e0 l'algorithme d'Instagram","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>It all started a few years ago, when Instagram shocked users by switching to a non-chronological feed system. Posts were no longer shown to users based on when they were uploaded, and instead followed a brand-new algorithm. <\/p>","content":[{"type":"text","data":"It all started a few years ago, when Instagram shocked users by switching to a non-chronological feed system. Posts were no longer shown to users based on when they were uploaded, and instead followed a brand-new algorithm. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Since then, the platform has frequently updated the algorithm it uses \u2013 leaving those looking to market their content in a difficult position. Most recently, Instagram has <a href=\"https:\/\/later.com\/blog\/instagram-algorithm-update\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"moved towards a user-focused algorithm (opens in a new tab)\">moved towards a user-focused algorithm<\/a>. It attempts to show users content it thinks they would like, and draws this knowledge from past interactions.<\/p>","content":[{"type":"text","data":"Since then, the platform has frequently updated the algorithm it uses \u2013 leaving those looking to market their content in a difficult position. Most recently, Instagram has <a href=\"https:\/\/later.com\/blog\/instagram-algorithm-update\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"moved towards a user-focused algorithm (opens in a new tab)\">moved towards a user-focused algorithm<\/a>. It attempts to show users content it thinks they would like, and draws this knowledge from past interactions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While this can be considered a positive shift in some respects, it has also lead to a drop in engagement rates. In other words, many of those who frequently use Instagram no longer receive as many likes or comments as they did a year ago. As a marketer or business, this can be a serious concern.<\/p>","content":[{"type":"text","data":"While this can be considered a positive shift in some respects, it has also lead to a drop in engagement rates. In other words, many of those who frequently use Instagram no longer receive as many likes or comments as they did a year ago. As a marketer or business, this can be a serious concern."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Ways to Outsmart the Instagram Algorithm<\/h2>","content":"3 fa\u00e7ons de d\u00e9jouer l'algorithme d'Instagram","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Fortunately, there <em>are<\/em> ways of using the new algorithm to your advantage, and keeping your audience engaged. Let's explore some of the ways you can maximize user attention and make sure your content is highly visible.<\/p>","content":[{"type":"text","data":"Fortunately, there <em>are<\/em> ways of using the new algorithm to your advantage, and keeping your audience engaged. Let's explore some of the ways you can maximize user attention and make sure your content is highly visible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>1. Implement Instagram Stories<\/strong><\/h3>","content":"1. Mettre en \u0153uvre les Stories Instagram","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Instagram stories are often overlooked, despite their ability to solve one of the main algorithm-related issues. Put simply, users aren\u2019t engaging with posts because they haven\u2019t seen them. However, they are still very likely to see your 'stories':<\/p>","content":[{"type":"text","data":"Instagram stories are often overlooked, despite their ability to solve one of the main algorithm-related issues. Put simply, users aren\u2019t engaging with posts because they haven\u2019t seen them. However, they are still very likely to see your 'stories':"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-706x1024.png\" alt=\"An example of an Instagram story being used to advertise a new post.\" class=\"wp-image-17520\" width=\"353\" height=\"512\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-706x1024.png","data":{"alt":"An example of an Instagram story being used to advertise a new post.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-706x1024.png","align":"center"},"style":{"width":"353px","height":"512px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Over <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.instagram.com\/\" target=\"_blank\">300 million active users<\/a> watch and post stories every day, and users spend around <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/instagram-press.com\/blog\/2017\/08\/02\/celebrating-one-year-of-instagram-stories\/\" target=\"_blank\">32 minutes<\/a> a day on Instagram since their introduction. That\u2019s a significant increase from the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/mediakix.com\/2016\/12\/how-much-time-is-spent-on-social-media-lifetime\/\" target=\"_blank\">15 daily minutes<\/a> spent on the platform before stories were released. &nbsp;<\/p>","content":[{"type":"text","data":"Over <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.instagram.com\/\" target=\"_blank\">300 million active users<\/a> watch and post stories every day, and users spend around <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/instagram-press.com\/blog\/2017\/08\/02\/celebrating-one-year-of-instagram-stories\/\" target=\"_blank\">32 minutes<\/a> a day on Instagram since their introduction. That\u2019s a significant increase from the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/mediakix.com\/2016\/12\/how-much-time-is-spent-on-social-media-lifetime\/\" target=\"_blank\">15 daily minutes<\/a> spent on the platform before stories were released. &nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By tapping on the paper plane icon underneath your posts, you can share content <a rel=\"noreferrer noopener\" aria-label=\"directly to your Instagram story (opens in a new tab)\" href=\"https:\/\/help.instagram.com\/1660923094227526\" target=\"_blank\">directly to your Instagram story<\/a>. This is an excellent way to attract attention to your recent uploads \u2013 even if the algorithm has prevented certain users seeing your content in their timelines.<\/p>","content":[{"type":"text","data":"By tapping on the paper plane icon underneath your posts, you can share content <a rel=\"noreferrer noopener\" aria-label=\"directly to your Instagram story (opens in a new tab)\" href=\"https:\/\/help.instagram.com\/1660923094227526\" target=\"_blank\">directly to your Instagram story<\/a>. This is an excellent way to attract attention to your recent uploads \u2013 even if the algorithm has prevented certain users seeing your content in their timelines."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The other great thing about stories is that they come with a <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">whole host of features<\/a> built in \u2013 such as polls, question boxes, voting sliders, and more:<\/p>","content":[{"type":"text","data":"The other great thing about stories is that they come with a <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">whole host of features<\/a> built in \u2013 such as polls, question boxes, voting sliders, and more:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-937x1024.png\" alt=\"A selection of Instagram story features, such as GIFs and polls.\" class=\"wp-image-17521\" width=\"469\" height=\"512\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-937x1024.png","data":{"alt":"A selection of Instagram story features, such as GIFs and polls.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-937x1024.png","align":"center"},"style":{"width":"469px","height":"512px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Implementing these options can mean that your audience is more likely to take notice of your stories, and your posts as a result. <\/p>","content":[{"type":"text","data":"Implementing these options can mean that your audience is more likely to take notice of your stories, and your posts as a result. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>2. Pay Attention to Trends<\/strong><\/h3>","content":"2. Pr\u00eater attention aux tendances","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>While some internet trends are questionable to say the least, on the whole they do serve a purpose. Users are likely to search for content that correlates with certain trends, meaning that getting onboard can boost your existing reach.<\/p>","content":[{"type":"text","data":"While some internet trends are questionable to say the least, on the whole they do serve a purpose. Users are likely to search for content that correlates with certain trends, meaning that getting onboard can boost your existing reach."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, consider the widely-popular Game of Thrones series. Prior to its release, some of the world\u2019s largest companies took to social media to <a rel=\"noreferrer noopener\" href=\"https:\/\/www.marketing-interactive.com\/brands-launch-their-marketing-tactics-ahead-of-the-game-of-thrones-premier\/\" target=\"_blank\">promote their products using references<\/a> to the show:  <\/p>","content":[{"type":"text","data":"For example, consider the widely-popular Game of Thrones series. Prior to its release, some of the world\u2019s largest companies took to social media to <a rel=\"noreferrer noopener\" href=\"https:\/\/www.marketing-interactive.com\/brands-launch-their-marketing-tactics-ahead-of-the-game-of-thrones-premier\/\" target=\"_blank\">promote their products using references<\/a> to the show:  "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1024x609.png\" alt=\"A Game of Thrones inspired marketing image by Deliveroo.\" class=\"wp-image-17517\" width=\"512\" height=\"305\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1024x609.png","data":{"alt":"A Game of Thrones inspired marketing image by Deliveroo.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1024x609.png","align":"center"},"style":{"width":"512px","height":"305px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>While most of the brands involved had no connection to the television series, leveraging the hype surrounding it was an effective way to get their content noticed.<\/p>","content":[{"type":"text","data":"While most of the brands involved had no connection to the television series, leveraging the hype surrounding it was an effective way to get their content noticed."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Social media is your first point of call for <a href=\"https:\/\/memberpress.com\/social-media-listening-ears-on\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">finding out about new trends<\/a>. In fact, simply logging into Twitter and browsing the 'Moments' feed will give you a pretty good idea of what's popular right now:<\/p>","content":[{"type":"text","data":"Social media is your first point of call for <a href=\"https:\/\/memberpress.com\/social-media-listening-ears-on\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">finding out about new trends<\/a>. In fact, simply logging into Twitter and browsing the 'Moments' feed will give you a pretty good idea of what's popular right now:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1024x550.png\" alt=\"The Twitter 'moments' feed.\" class=\"wp-image-17518\" width=\"512\" height=\"275\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1024x550.png","data":{"alt":"The Twitter 'moments' feed.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1024x550.png","align":"center"},"style":{"width":"512px","height":"275px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If you\u2019re looking for more industry-specific topics, you can try following hashtags or users that are relevant to your content. You can also use free <a href=\"https:\/\/alltop.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">tools like AllTop<\/a> to find out what has people talking. Then, you simply need to create content that references those trends.<\/p>","content":[{"type":"text","data":"If you\u2019re looking for more industry-specific topics, you can try following hashtags or users that are relevant to your content. You can also use free <a href=\"https:\/\/alltop.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">tools like AllTop<\/a> to find out what has people talking. Then, you simply need to create content that references those trends."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>3. Consider Influencer Marketing<\/strong><\/h3>","content":"3. Envisager le marketing d'influence","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Working with influencers<\/a> is a rising trend in the marketing world \u2013 and for good reason. An influencer is a person of note within a certain niche or industry, and working with one means you gain instant access to their (usually) large following.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Working with influencers<\/a> is a rising trend in the marketing world \u2013 and for good reason. An influencer is a person of note within a certain niche or industry, and working with one means you gain instant access to their (usually) large following."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is an excellent way to promote your own content, and hopefully <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\">bring in some new customers<\/a>. Working around the new algorithm means finding novel ways to boost engagement, and having a popular influencer onboard to promote your content is one of your best options.<\/p>","content":[{"type":"text","data":"This is an excellent way to promote your own content, and hopefully <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\">bring in some new customers<\/a>. Working around the new algorithm means finding novel ways to boost engagement, and having a popular influencer onboard to promote your content is one of your best options."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can find influencers that fit your brand by searching for relevant hashtags, or using tools like <a rel=\"noreferrer noopener\" href=\"https:\/\/www.influence.co\/\" target=\"_blank\">Influence.co<\/a>:<\/p>","content":[{"type":"text","data":"You can find influencers that fit your brand by searching for relevant hashtags, or using tools like <a rel=\"noreferrer noopener\" href=\"https:\/\/www.influence.co\/\" target=\"_blank\">Influence.co<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1024x314.png\" alt=\"The Influence.co tool.\" class=\"wp-image-17329\" width=\"768\" height=\"236\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1024x314.png","data":{"alt":"The Influence.co tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1024x314.png","align":"center"},"style":{"width":"768px","height":"236px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>It\u2019s important to note that this method will only succeed if you work with an influencer who is relevant to your business in some way. A mismatched collaboration won\u2019t excite your users, and is unlikely to generate sales. On the other hand, getting your business or product mentioned by one of their favorite names is an effective way of boosting your visibility.<\/p>","content":[{"type":"text","data":"It\u2019s important to note that this method will only succeed if you work with an influencer who is relevant to your business in some way. A mismatched collaboration won\u2019t excite your users, and is unlikely to generate sales. On the other hand, getting your business or product mentioned by one of their favorite names is an effective way of boosting your visibility."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>While the non-chronological nature of the newer Instagram algorithm can make marketing tricky, there are ways to get around it. By implementing some engagement-focused methods, you can ensure that your content remains visible.<\/p>","content":[{"type":"text","data":"While the non-chronological nature of the newer Instagram algorithm can make marketing tricky, there are ways to get around it. By implementing some engagement-focused methods, you can ensure that your content remains visible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we've identified three ways to get noticed despite the platform's algorithm changes:<\/p>","content":[{"type":"text","data":"In this post, we've identified three ways to get noticed despite the platform's algorithm changes:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Use Instagram stories to draw attention to new posts.<\/li><li>Get onboard with current trends, and use relevant hashtags.<\/li><li>Consider working with an influencer to expand your reach.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Utilisez les stories Instagram pour attirer l'attention sur les nouvelles publications.<\/li><li>Suivez les tendances actuelles et utilisez des hashtags pertinents.<\/li><li>Envisagez de travailler avec un influenceur pour \u00e9largir votre champ d'action.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any more questions about how to work within the current Instagram algorithm? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any more questions about how to work within the current Instagram algorithm? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=17516"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17516\/revisions"}],"predecessor-version":[{"id":79659,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17516\/revisions\/79659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/17614"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=17516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=17516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=17516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}