{"id":17595,"date":"2019-03-14T11:09:22","date_gmt":"2019-03-14T17:09:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=17595"},"modified":"2019-03-14T11:09:26","modified_gmt":"2019-03-14T17:09:26","slug":"minimize-bounce-rate","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/minimize-bounce-rate\/","title":{"rendered":"3 fa\u00e7ons de r\u00e9duire le taux de rebond de votre site web"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Attirer le trafic sur le site web (s&#039;ouvre dans un nouvel onglet)\">Attirer le trafic sur le site web<\/a> est souvent difficile, mais il peut \u00eatre encore plus compliqu\u00e9 de retenir les visiteurs sur votre site une fois qu'ils y sont arriv\u00e9s. Le \u2018 taux de rebond \u2019 d\u00e9signe le nombre de personnes qui quittent votre site apr\u00e8s n'avoir consult\u00e9 qu'une seule page, et un taux \u00e9lev\u00e9 peut nuire \u00e0 vos conversions.<br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abed65d9b46d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abed65d9b46d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/minimize-bounce-rate\/#Why_Your_Websites_Bounce_Rate_Matters\" >Pourquoi le taux de rebond de votre site web est-il important ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/minimize-bounce-rate\/#3_Ways_to_Minimize_Your_Websites_Bounce_Rate\" >3 fa\u00e7ons de r\u00e9duire le taux de rebond de votre site web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/minimize-bounce-rate\/#1_Improve_Your_Sites_Loading_Speed\" >1. Am\u00e9liorer la vitesse de chargement de votre site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/minimize-bounce-rate\/#2_Assess_and_Adapt_Your_Landing_Page\" >2. \u00c9valuer et adapter votre page d'atterrissage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/minimize-bounce-rate\/#3_Optimize_Your_Site_for_Mobile_Users\" >3. Optimisez votre site pour les utilisateurs mobiles<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/minimize-bounce-rate\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">De nombreux facteurs sont \u00e0 l'origine d'un taux de rebond \u00e9lev\u00e9, et le fait de les identifier (et de les corriger) peut vous aider \u00e0 garder les internautes plus longtemps sur votre site. C'est un excellent moyen d'encourager les visiteurs \u00e0 acheter des produits ou \u00e0 s'int\u00e9resser \u00e0 votre contenu d'une autre mani\u00e8re, par exemple en <a href=\"https:\/\/memberpress.com\/fr\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"en le partageant sur les m\u00e9dias sociaux (s&#039;ouvre dans un nouvel onglet)\">le partager sur les m\u00e9dias sociaux<\/a>. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous verrons pourquoi le taux de rebond est important et comment savoir si le v\u00f4tre est trop \u00e9lev\u00e9. Nous explorerons \u00e9galement quelques-uns des principaux moyens de minimiser le nombre de visiteurs qui d\u00e9cident de \"rebondir\". C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Websites_Bounce_Rate_Matters\"><\/span>Pourquoi le taux de rebond de votre site web est-il important ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En termes simples, votre taux de rebond est le pourcentage d'utilisateurs qui visitent votre site web et d\u00e9cident de le quitter sans naviguer vers une deuxi\u00e8me page. Un taux de rebond \u00e9lev\u00e9 peut indiquer que vous n'avez pas r\u00e9ussi \u00e0 convaincre l'utilisateur de rester et d'explorer davantage ce que vous avez \u00e0 offrir.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 moins que votre site ne se compose que d'une seule page, vous avez sans doute \u00e0 c\u0153ur que vos visiteurs restent sur votre site et consultent autant de contenu que possible. Il est donc judicieux d'identifier les \u00e9ventuels probl\u00e8mes dans ce domaine avant qu'ils ne prennent de l'ampleur. Le moyen le plus simple de d\u00e9terminer votre taux de rebond actuel consiste \u00e0 <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/3-actionable-ways-to-use-google-analytics\/\" target=\"_blank\">Google Analytics<\/a>ou par <a rel=\"noreferrer noopener\" aria-label=\"utiliser un plugin (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.monsterinsights.com\/how-to-find-your-bounce-rate-in-google-analytics\/\" target=\"_blank\">l'utilisation d'un plugin<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, vous devez \u00e9galement savoir ce que vous recherchez. D'une mani\u00e8re g\u00e9n\u00e9rale, un taux de rebond sup\u00e9rieur \u00e0 80% est consid\u00e9r\u00e9 comme assez m\u00e9diocre. C'est un signe clair que quelque chose sur <a rel=\"noreferrer noopener\" aria-label=\"votre page d&#039;atterrissage (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\">votre page d'atterrissage<\/a> ne fonctionne pas et doit \u00eatre ajust\u00e9e. Un bon r\u00e9sultat se situe g\u00e9n\u00e9ralement entre 30% et 50%, bien qu'il soit pr\u00e9f\u00e9rable de viser le plus bas possible.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il peut \u00eatre difficile d'\u00e9tablir la cause premi\u00e8re d'un taux de rebond \u00e9lev\u00e9, car de nombreux facteurs contribuent souvent \u00e0 ce probl\u00e8me. C'est pourquoi un effort d'optimisation \u00e0 l'\u00e9chelle du site est souvent la m\u00e9thode la plus efficace pour am\u00e9liorer le nombre de visiteurs qui choisissent de rester dans les parages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Minimize_Your_Websites_Bounce_Rate\"><\/span>3 fa\u00e7ons de r\u00e9duire le taux de rebond de votre site web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le processus d'optimisation que nous venons d'\u00e9voquer peut prendre beaucoup de temps, c'est pourquoi il est utile de le diviser en t\u00e2ches g\u00e9rables. Commen\u00e7ons par l'un des probl\u00e8mes les plus courants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Improve_Your_Sites_Loading_Speed\"><\/span><strong>1. Am\u00e9liorer la vitesse de chargement de votre site<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le temps de chargement de votre site est souvent l'un des principaux facteurs contribuant \u00e0 un taux de rebond \u00e9lev\u00e9. La plupart des utilisateurs s'attendent \u00e0 ce qu'un site web se charge en <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"http:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" target=\"_blank\">deux secondes ou moins<\/a>et abandonnera ceux qui sont trop lents. Des \u00e9tudes ont \u00e9galement montr\u00e9 qu'un <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/blog.radware.com\/applicationdelivery\/applicationaccelerationoptimization\/2014\/01\/55-web-performance-stats-youll-want-to-know\/\" target=\"_blank\">d\u00e9lai de seulement 500 millisecondes<\/a> peut accro\u00eetre consid\u00e9rablement la frustration de l'utilisateur.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En bref, il est important de s'assurer que votre site fonctionne efficacement. Vous pouvez tester votre vitesse de chargement actuelle en utilisant la fonction <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> l'outil. Un score compris entre 50 et 100 est g\u00e9n\u00e9ralement consid\u00e9r\u00e9 comme un bon r\u00e9sultat. Si vous obtenez un score de 49 ou moins, votre site est trop long \u00e0 charger :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"255\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png\" alt=\"Exemple de r\u00e9sultats de Google concernant la vitesse de chargement. \" class=\"wp-image-17596\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-300x75.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-768x191.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-660x164.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-840x209.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1216x303.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-700x174.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-156x39.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1080x269.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24.png 1284w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Si c'est le cas pour votre site, pas de panique ! Il existe de nombreux moyens de <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\">am\u00e9liorer efficacement votre vitesse de chargement<\/a>. L'utilisation d'un plugin de mise en cache comme <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\">WP Super Cache<\/a> est un bon d\u00e9but. Vous devriez \u00e9galement envisager d'optimiser compl\u00e8tement votre base de donn\u00e9es en utilisant la fonction <a href=\"https:\/\/wordpress.org\/plugins\/wp-dbmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WP-DB Manager (s&#039;ouvre dans un nouvel onglet)\">Gestionnaire WP-DB<\/a> plugin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Assess_and_Adapt_Your_Landing_Page\"><\/span><strong>2. \u00c9valuer et adapter votre page d'atterrissage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Votre <a href=\"https:\/\/memberpress.com\/fr\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">page d'atterrissage<\/a> est la premi\u00e8re partie de votre site que de nombreux visiteurs rencontrent, il est donc important de faire bonne impression. Il est tentant de \"sur-optimiser\" une page comme celle-ci, en mettant beaucoup de contenu dans tr\u00e8s peu d'espace.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette approche est pour le moins intimidante pour votre public. Il y a peu de chances que celui-ci lise votre contenu ou s'y int\u00e9resse s'il est pr\u00e9sent\u00e9 de cette mani\u00e8re. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devriez plut\u00f4t concevoir votre page d'accueil de mani\u00e8re \u00e0 ce qu'elle soit moins intimidante et plus accueillante pour les nouveaux visiteurs :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"452\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png\" alt=\"Un exemple de page d&#039;atterrissage bien con\u00e7ue.\" class=\"wp-image-17598\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-768x339.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez le faire en utilisant soigneusement les espaces blancs et en veillant \u00e0 ce que tout texte long soit divis\u00e9 en morceaux faciles \u00e0 g\u00e9rer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devriez \u00e9galement inclure des images lorsque cela s'av\u00e8re n\u00e9cessaire et d\u00e9finir un parcours clair menant \u00e0 la conversion. Il est \u00e9galement int\u00e9ressant de noter que l'int\u00e9gration de vid\u00e9os peut <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">augmenter les conversions de 86%<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'utilisation de ces techniques rendra votre contenu plus accessible et permettra aux visiteurs de se sentir chez eux d\u00e8s le d\u00e9but. Ils pourront \u00e9galement parcourir votre contenu rapidement et identifier les parties qui r\u00e9pondent le mieux \u00e0 leurs besoins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vos clients d\u00e9cident malgr\u00e9 tout de rebondir, vous pouvez utiliser les outils suivants <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster\u2019s<\/a> Sortie-Introduction<sup>\u00ae<\/sup> comme une derni\u00e8re tentative pour les garder \u00e0 l'\u00e9cart. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec la <a href=\"https:\/\/memberpress.com\/fr\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Int\u00e9gration d'OptinMonster<\/a>Il existe de nombreuses fa\u00e7ons de garder les navigateurs sur votre site d'adh\u00e9sion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, lorsqu'un utilisateur tente de quitter votre page d'inscription, cr\u00e9ez une fen\u00eatre contextuelle avec une r\u00e9duction unique pour qu'il continue \u00e0 s'investir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou encore, lorsqu'un utilisateur a consult\u00e9 une formation, affichez une campagne promotionnelle pour une formation similaire sur votre site, au cas o\u00f9 il n'aurait tout simplement pas trouv\u00e9 exactement ce qu'il cherchait.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les <a href=\"https:\/\/memberpress.com\/fr\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Int\u00e9gration d'OptinMonster<\/a> rend tout cela possible, et bien plus encore. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Optimize_Your_Site_for_Mobile_Users\"><\/span><strong>3. Optimisez votre site pour les utilisateurs mobiles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le nombre d'utilisateurs acc\u00e9dant au web via des appareils mobiles <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\">augmente d'ann\u00e9e en ann\u00e9e<\/a>Pourtant, de nombreux sites web n'ont pas encore \u00e9t\u00e9 enti\u00e8rement optimis\u00e9s pour les navigateurs mobiles. Si vous ne concevez pas votre site en tenant compte de la r\u00e9activit\u00e9 mobile, vous risquez fort d'augmenter votre taux de rebond.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rendre votre site compatible avec les appareils mobiles peut prendre un certain temps, mais les avantages l'emportent largement sur les efforts requis. Si vous partez de z\u00e9ro, vous devriez commencer votre optimisation mobile en utilisant l'outil de Google <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\">Test de convivialit\u00e9 mobile<\/a>. Cela vous donnera une id\u00e9e de l'\u00e9tat actuel de votre site et vous indiquera les domaines dans lesquels vous devez apporter des am\u00e9liorations :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png\" alt=\"Exemple de r\u00e9sultats de tests de compatibilit\u00e9 avec les mobiles.\" class=\"wp-image-17597\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-768x401.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-325x170.png 325w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-840x439.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1216x636.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-700x366.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1080x565.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27.png 1496w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez alors commencer \u00e0 <a rel=\"noreferrer noopener\" aria-label=\"ajuster votre site si n\u00e9cessaire (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/is-your-site-mobile-friendly\/\" target=\"_blank\">adapter votre site en fonction des besoins<\/a>. Si votre site est cr\u00e9\u00e9 avec WordPress, vous devez \u00e9galement vous assurer qu\u2019il est <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\">l'utilisation d'un th\u00e8me r\u00e9actif<\/a>Il sera ainsi beaucoup plus facile d'offrir une excellente exp\u00e9rience aux visiteurs mobiles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un taux de rebond \u00e9lev\u00e9 indique que quelque chose doit changer, et prendre le temps d'\u00e9valuer les facteurs qui y contribuent peut avoir un impact positif sur votre site. Cet effort peut inciter les internautes \u00e0 rester plus longtemps sur votre site et am\u00e9liorer les chances de conversion.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous avons explor\u00e9 quelques-uns des moyens de r\u00e9duire efficacement le taux de rebond de votre site web :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>R\u00e9duisez le temps de chargement de votre site.<\/li>\n\n\n\n<li>Veillez \u00e0 ce que votre page d'atterrissage soit accueillante.<\/li>\n\n\n\n<li>Optimisez enti\u00e8rement votre site pour les navigateurs mobiles.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez d'autres questions sur votre taux de rebond ? Faites-le nous savoir dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Attracting website traffic is often difficult, but it can be even harder to keep visitors on your site once they arrive. Your &#8216;bounce rate&#8217; refers to the number of people who click away from your site after only viewing one page, and a high rate can take a toll on your conversions. Many factors go [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":17675,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[397,296],"class_list":["post-17595","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","category-retention-and-loyalty","tag-engagement","tag-traffic","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Your site&#039;s bounce rate is the number of people who click away after viewing just one page. 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