{"id":17595,"date":"2019-03-14T11:09:22","date_gmt":"2019-03-14T17:09:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=17595"},"modified":"2019-03-14T11:09:26","modified_gmt":"2019-03-14T17:09:26","slug":"minimize-bounce-rate","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/minimize-bounce-rate\/","title":{"rendered":"3 fa\u00e7ons de r\u00e9duire le taux de rebond de votre site web"},"content":{"rendered":"<p><a href=\"https:\/\/memberpress.com\/fr\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Attirer le trafic sur le site web (s&#039;ouvre dans un nouvel onglet)\">Attirer le trafic sur le site web<\/a> est souvent difficile, mais il peut \u00eatre encore plus difficile de garder les visiteurs sur votre site une fois qu'ils y sont arriv\u00e9s. Votre \u2018taux de rebond' correspond au nombre de personnes qui quittent votre site apr\u00e8s n'avoir consult\u00e9 qu'une seule page, et un taux \u00e9lev\u00e9 peut nuire \u00e0 vos conversions.<br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6e7cdce4d9c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6e7cdce4d9c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/minimize-bounce-rate\/#Why_Your_Websites_Bounce_Rate_Matters\" >Pourquoi le taux de rebond de votre site web est-il important ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/minimize-bounce-rate\/#3_Ways_to_Minimize_Your_Websites_Bounce_Rate\" >3 fa\u00e7ons de r\u00e9duire le taux de rebond de votre site web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/minimize-bounce-rate\/#1_Improve_Your_Sites_Loading_Speed\" >1. Am\u00e9liorer la vitesse de chargement de votre site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/minimize-bounce-rate\/#2_Assess_and_Adapt_Your_Landing_Page\" >2. \u00c9valuer et adapter votre page d'atterrissage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/minimize-bounce-rate\/#3_Optimize_Your_Site_for_Mobile_Users\" >3. Optimisez votre site pour les utilisateurs mobiles<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/minimize-bounce-rate\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>De nombreux facteurs sont \u00e0 l'origine d'un taux de rebond \u00e9lev\u00e9, et le fait de les identifier (et de les corriger) peut vous aider \u00e0 garder les internautes plus longtemps sur votre site. C'est un excellent moyen d'encourager les visiteurs \u00e0 acheter des produits ou \u00e0 s'int\u00e9resser \u00e0 votre contenu d'une autre mani\u00e8re, par exemple en <a href=\"https:\/\/memberpress.com\/fr\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"en le partageant sur les m\u00e9dias sociaux (s&#039;ouvre dans un nouvel onglet)\">le partager sur les m\u00e9dias sociaux<\/a>. <br><\/p>\n\n\n\n<p>Dans cet article, nous verrons pourquoi le taux de rebond est important et comment savoir si le v\u00f4tre est trop \u00e9lev\u00e9. Nous explorerons \u00e9galement quelques-uns des principaux moyens de minimiser le nombre de visiteurs qui d\u00e9cident de \"rebondir\". C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Websites_Bounce_Rate_Matters\"><\/span>Pourquoi le taux de rebond de votre site web est-il important ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En termes simples, votre taux de rebond est le pourcentage d'utilisateurs qui visitent votre site web et d\u00e9cident de le quitter sans naviguer vers une deuxi\u00e8me page. Un taux de rebond \u00e9lev\u00e9 peut indiquer que vous n'avez pas r\u00e9ussi \u00e0 convaincre l'utilisateur de rester et d'explorer davantage ce que vous avez \u00e0 offrir.<br><\/p>\n\n\n\n<p>\u00c0 moins que vous ne g\u00e9riez un site \u00e0 page unique, il est probablement important pour vous que les visiteurs restent sur votre site et voient autant de contenu que possible. Il est donc judicieux d'\u00e9valuer tout probl\u00e8me dans ce domaine, avant qu'il ne devienne un probl\u00e8me majeur. Le moyen le plus simple de d\u00e9terminer votre taux de rebond actuel est d'utiliser les outils suivants <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/3-actionable-ways-to-use-google-analytics\/\" target=\"_blank\">Google Analytics<\/a>ou par <a rel=\"noreferrer noopener\" aria-label=\"utiliser un plugin (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.monsterinsights.com\/how-to-find-your-bounce-rate-in-google-analytics\/\" target=\"_blank\">l'utilisation d'un plugin<\/a>.<\/p>\n\n\n\n<p>Cependant, vous devez \u00e9galement savoir ce que vous recherchez. D'une mani\u00e8re g\u00e9n\u00e9rale, un taux de rebond sup\u00e9rieur \u00e0 80% est consid\u00e9r\u00e9 comme assez m\u00e9diocre. C'est un signe clair que quelque chose sur <a rel=\"noreferrer noopener\" aria-label=\"votre page d&#039;atterrissage (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\">votre page d'atterrissage<\/a> ne fonctionne pas et doit \u00eatre ajust\u00e9e. Un bon r\u00e9sultat se situe g\u00e9n\u00e9ralement entre 30% et 50%, bien qu'il soit pr\u00e9f\u00e9rable de viser le plus bas possible.<br><\/p>\n\n\n\n<p>Il peut \u00eatre difficile d'\u00e9tablir la cause premi\u00e8re d'un taux de rebond \u00e9lev\u00e9, car de nombreux facteurs contribuent souvent \u00e0 ce probl\u00e8me. C'est pourquoi un effort d'optimisation \u00e0 l'\u00e9chelle du site est souvent la m\u00e9thode la plus efficace pour am\u00e9liorer le nombre de visiteurs qui choisissent de rester dans les parages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Minimize_Your_Websites_Bounce_Rate\"><\/span>3 fa\u00e7ons de r\u00e9duire le taux de rebond de votre site web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le processus d'optimisation que nous venons d'\u00e9voquer peut prendre beaucoup de temps, c'est pourquoi il est utile de le diviser en t\u00e2ches g\u00e9rables. Commen\u00e7ons par l'un des probl\u00e8mes les plus courants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Improve_Your_Sites_Loading_Speed\"><\/span><strong>1. Am\u00e9liorer la vitesse de chargement de votre site<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le temps de chargement de votre site est souvent l'un des principaux facteurs contribuant \u00e0 un taux de rebond \u00e9lev\u00e9. La plupart des utilisateurs s'attendent \u00e0 ce qu'un site web se charge en <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"http:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" target=\"_blank\">deux secondes ou moins<\/a>et abandonnera ceux qui sont trop lents. Des \u00e9tudes ont \u00e9galement montr\u00e9 qu'un <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/blog.radware.com\/applicationdelivery\/applicationaccelerationoptimization\/2014\/01\/55-web-performance-stats-youll-want-to-know\/\" target=\"_blank\">d\u00e9lai de seulement 500 millisecondes<\/a> peut accro\u00eetre consid\u00e9rablement la frustration de l'utilisateur.<br><\/p>\n\n\n\n<p>En bref, il est important de s'assurer que votre site fonctionne efficacement. Vous pouvez tester votre vitesse de chargement actuelle en utilisant la fonction <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> l'outil. Un score compris entre 50 et 100 est g\u00e9n\u00e9ralement consid\u00e9r\u00e9 comme un bon r\u00e9sultat. Si vous obtenez un score de 49 ou moins, votre site est trop long \u00e0 charger :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"255\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png\" alt=\"Exemple de r\u00e9sultats de Google concernant la vitesse de chargement. \" class=\"wp-image-17596\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-300x75.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-768x191.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-660x164.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-840x209.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1216x303.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-700x174.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-156x39.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1080x269.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24.png 1284w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Si c'est le cas pour votre site, pas de panique ! Il existe de nombreux moyens de <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\">am\u00e9liorer efficacement votre vitesse de chargement<\/a>. L'utilisation d'un plugin de mise en cache comme <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\">WP Super Cache<\/a> est un bon d\u00e9but. Vous devriez \u00e9galement envisager d'optimiser compl\u00e8tement votre base de donn\u00e9es en utilisant la fonction <a href=\"https:\/\/wordpress.org\/plugins\/wp-dbmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WP-DB Manager (s&#039;ouvre dans un nouvel onglet)\">Gestionnaire WP-DB<\/a> plugin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Assess_and_Adapt_Your_Landing_Page\"><\/span><strong>2. \u00c9valuer et adapter votre page d'atterrissage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Votre <a href=\"https:\/\/memberpress.com\/fr\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">page d'atterrissage<\/a> est la premi\u00e8re partie de votre site que de nombreux visiteurs rencontrent, il est donc important de faire bonne impression. Il est tentant de \"sur-optimiser\" une page comme celle-ci, en mettant beaucoup de contenu dans tr\u00e8s peu d'espace.<br><\/p>\n\n\n\n<p>Cette approche est plus que d\u00e9concertante pour votre public. Il est peu probable que votre public lise votre contenu ou s'y int\u00e9resse s'il est pr\u00e9sent\u00e9 de cette mani\u00e8re. <\/p>\n\n\n\n<p>Au lieu de cela, vous voudrez formater votre page d'atterrissage de mani\u00e8re \u00e0 ce qu'elle soit moins intimidante et plus accueillante pour les nouveaux arrivants :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"452\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png\" alt=\"Un exemple de page d&#039;atterrissage bien con\u00e7ue.\" class=\"wp-image-17598\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-768x339.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Vous pouvez le faire en utilisant soigneusement les espaces blancs et en veillant \u00e0 ce que tout texte long soit divis\u00e9 en morceaux faciles \u00e0 g\u00e9rer. <\/p>\n\n\n\n<p>Vous devez \u00e9galement inclure des images si n\u00e9cessaire et \u00e9tablir un chemin clair vers la conversion. Il convient \u00e9galement de tenir compte du fait que l'int\u00e9gration de vid\u00e9os peut <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">augmenter les conversions de 86%<\/a>.<\/p>\n\n\n\n<p>L'utilisation de ces techniques rendra votre contenu plus accessible et permettra aux visiteurs de se sentir chez eux d\u00e8s le d\u00e9but. Ils pourront \u00e9galement parcourir votre contenu rapidement et identifier les parties qui r\u00e9pondent le mieux \u00e0 leurs besoins.<\/p>\n\n\n\n<p>Si vos clients d\u00e9cident malgr\u00e9 tout de rebondir, vous pouvez utiliser les outils suivants <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster's<\/a> Sortie-Introduction<sup>\u00ae<\/sup> comme une derni\u00e8re tentative pour les garder \u00e0 l'\u00e9cart. <\/p>\n\n\n\n<p>Avec la <a href=\"https:\/\/memberpress.com\/fr\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Int\u00e9gration d'OptinMonster<\/a>Il existe de nombreuses fa\u00e7ons de garder les navigateurs sur votre site d'adh\u00e9sion. <\/p>\n\n\n\n<p>Par exemple, lorsqu'un utilisateur tente de quitter votre page d'inscription, cr\u00e9ez une fen\u00eatre contextuelle avec une r\u00e9duction unique pour qu'il continue \u00e0 s'investir. <\/p>\n\n\n\n<p>Ou encore, lorsque quelqu'un a consult\u00e9 un cours, affichez une campagne pour un cours similaire sur votre site, au cas o\u00f9 il n'aurait pas trouv\u00e9 ce qu'il cherchait.<\/p>\n\n\n\n<p>Les <a href=\"https:\/\/memberpress.com\/fr\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Int\u00e9gration d'OptinMonster<\/a> rend tout cela possible, et bien plus encore. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Optimize_Your_Site_for_Mobile_Users\"><\/span><strong>3. Optimisez votre site pour les utilisateurs mobiles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le nombre d'utilisateurs acc\u00e9dant au web via des appareils mobiles <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\">augmente d'ann\u00e9e en ann\u00e9e<\/a>Pourtant, de nombreux sites web n'ont pas encore \u00e9t\u00e9 enti\u00e8rement optimis\u00e9s pour les navigateurs mobiles. Si vous ne concevez pas votre site en tenant compte de la r\u00e9activit\u00e9 mobile, vous risquez fort d'augmenter votre taux de rebond.<\/p>\n\n\n\n<p>Rendre votre site adapt\u00e9 aux t\u00e9l\u00e9phones portables peut prendre un certain temps, mais les avantages l'emportent largement sur les efforts n\u00e9cessaires. Si vous partez de z\u00e9ro, vous devez commencer \u00e0 optimiser votre site pour les mobiles en utilisant le moteur de recherche Google <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\">Test de convivialit\u00e9 mobile<\/a>. Cela vous donnera une id\u00e9e de l'\u00e9tat actuel de votre site et vous indiquera les domaines dans lesquels vous devez apporter des am\u00e9liorations :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png\" alt=\"Exemple de r\u00e9sultats de tests de compatibilit\u00e9 avec les mobiles.\" class=\"wp-image-17597\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-768x401.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-325x170.png 325w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-840x439.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1216x636.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-700x366.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1080x565.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27.png 1496w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Vous pouvez alors commencer \u00e0 <a rel=\"noreferrer noopener\" aria-label=\"ajuster votre site si n\u00e9cessaire (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/is-your-site-mobile-friendly\/\" target=\"_blank\">adapter votre site en fonction des besoins<\/a>. Si votre site est construit avec WordPress, vous devez \u00e9galement vous assurer qu'il est <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\">l'utilisation d'un th\u00e8me r\u00e9actif<\/a>Il sera ainsi beaucoup plus facile d'offrir une excellente exp\u00e9rience aux visiteurs mobiles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un taux de rebond \u00e9lev\u00e9 indique que quelque chose doit changer, et prendre le temps d'\u00e9valuer les facteurs qui y contribuent peut avoir un impact positif sur votre site. Cet effort peut inciter les internautes \u00e0 rester plus longtemps sur votre site et am\u00e9liorer les chances de conversion.<br><\/p>\n\n\n\n<p>Dans cet article, nous avons explor\u00e9 quelques-uns des moyens de r\u00e9duire efficacement le taux de rebond de votre site web :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>R\u00e9duisez le temps de chargement de votre site.<\/li>\n\n\n\n<li>Veillez \u00e0 ce que votre page d'atterrissage soit accueillante.<\/li>\n\n\n\n<li>Optimisez enti\u00e8rement votre site pour les navigateurs mobiles.<\/li>\n<\/ol>\n\n\n\n<p>Vous avez d'autres questions sur votre taux de rebond ? Faites-le nous savoir dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Attracting website traffic is often difficult, but it can be even harder to keep visitors on your site once they arrive. 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In this post, we'll explain how to minimize that loss of traffic!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Bounce-Rate.png"},"aioseo_meta_data":{"post_id":"17595","title":null,"description":"Le taux de rebond de votre site est le nombre de personnes qui cliquent apr\u00e8s avoir consult\u00e9 une seule page. 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Your 'bounce rate' refers to the number of people who click away from your site after only viewing one page, and a high rate can take a toll on your conversions.<br><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Attracting website traffic (opens in a new tab)\">Attracting website traffic<\/a> is often difficult, but it can be even harder to keep visitors on your site once they arrive. Your 'bounce rate' refers to the number of people who click away from your site after only viewing one page, and a high rate can take a toll on your conversions.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Many factors go into creating a high bounce rate, and identifying (as well as fixing) them can help you keep people on your site for longer. This is an excellent way to encourage visitors to buy products or engage with your content in some other way \u2013 such as by <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"sharing it on social media (opens in a new tab)\">sharing it on social media<\/a>. <br><\/p>","content":[{"type":"text","data":"Many factors go into creating a high bounce rate, and identifying (as well as fixing) them can help you keep people on your site for longer. This is an excellent way to encourage visitors to buy products or engage with your content in some other way \u2013 such as by <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"sharing it on social media (opens in a new tab)\">sharing it on social media<\/a>. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll discuss why bounce rate matters, and explain how to know when yours is too high. We\u2019ll also explore some of the key ways you can minimize the number of visitors who decide to \u2018bounce\u2019. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll discuss why bounce rate matters, and explain how to know when yours is too high. We\u2019ll also explore some of the key ways you can minimize the number of visitors who decide to \u2018bounce\u2019. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Your Website's Bounce Rate Matters<\/h2>","content":"Pourquoi le taux de rebond de votre site web est-il important ?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>In simple terms, your bounce rate is the percentage of users who visit your website, and decide to leave without navigating to a second page. A high bounce rate can indicate that you were unable to convince the user to stay around and explore more of what you have to offer.<br><\/p>","content":[{"type":"text","data":"In simple terms, your bounce rate is the percentage of users who visit your website, and decide to leave without navigating to a second page. A high bounce rate can indicate that you were unable to convince the user to stay around and explore more of what you have to offer.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unless you run a one-page site, it's probably important to you that visitors stick around and see as much of your content as possible. So it\u2019s smart to assess any issues in this area, before they become a major problem. The easiest way to determine your current bounce rate is through <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/3-actionable-ways-to-use-google-analytics\/\" target=\"_blank\">Google Analytics<\/a>, or by <a rel=\"noreferrer noopener\" aria-label=\"using a plugin (opens in a new tab)\" href=\"https:\/\/www.monsterinsights.com\/how-to-find-your-bounce-rate-in-google-analytics\/\" target=\"_blank\">using a plugin<\/a>.<\/p>","content":[{"type":"text","data":"Unless you run a one-page site, it's probably important to you that visitors stick around and see as much of your content as possible. So it\u2019s smart to assess any issues in this area, before they become a major problem. The easiest way to determine your current bounce rate is through <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/3-actionable-ways-to-use-google-analytics\/\" target=\"_blank\">Google Analytics<\/a>, or by <a rel=\"noreferrer noopener\" aria-label=\"using a plugin (opens in a new tab)\" href=\"https:\/\/www.monsterinsights.com\/how-to-find-your-bounce-rate-in-google-analytics\/\" target=\"_blank\">using a plugin<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, you\u2019ll also need to know what it is that you\u2019re looking out for. In a general sense, a bounce rate of over 80% is considered to be pretty poor. This is a clear sign that something on <a rel=\"noreferrer noopener\" aria-label=\"your landing page (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\">your landing page<\/a> isn\u2019t working and needs to be adjusted. A good result is typically anything between 30% and 50%, although aiming as low as possible is the best way to go.<br><\/p>","content":[{"type":"text","data":"However, you\u2019ll also need to know what it is that you\u2019re looking out for. In a general sense, a bounce rate of over 80% is considered to be pretty poor. This is a clear sign that something on <a rel=\"noreferrer noopener\" aria-label=\"your landing page (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\">your landing page<\/a> isn\u2019t working and needs to be adjusted. A good result is typically anything between 30% and 50%, although aiming as low as possible is the best way to go.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Establishing the root cause of a high bounce rate can be tricky, as numerous factors will often contribute to this problem. As such, a site-wide optimization effort is often the most effective method for improving the number of visitors who choose to stay around.<\/p>","content":[{"type":"text","data":"Establishing the root cause of a high bounce rate can be tricky, as numerous factors will often contribute to this problem. As such, a site-wide optimization effort is often the most effective method for improving the number of visitors who choose to stay around."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Ways to Minimize Your Website\u2019s Bounce Rate<\/h2>","content":"3 fa\u00e7ons de r\u00e9duire le taux de rebond de votre site web","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Carrying out the optimization process we just mentioned can be time-consuming, so it helps to break it up into manageable tasks. Let\u2019s begin by focusing on one of the most common issues.<\/p>","content":[{"type":"text","data":"Carrying out the optimization process we just mentioned can be time-consuming, so it helps to break it up into manageable tasks. Let\u2019s begin by focusing on one of the most common issues."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>1. Improve Your Site\u2019s Loading Speed<\/strong><\/h3>","content":"1. Am\u00e9liorer la vitesse de chargement de votre site","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The time it takes your site to load is often one of the biggest contributors to a high bounce rate. Most users expect a website to load in <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" target=\"_blank\">two seconds or less<\/a>, and will abandon those that are too slow. Studies have also found that a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.radware.com\/applicationdelivery\/applicationaccelerationoptimization\/2014\/01\/55-web-performance-stats-youll-want-to-know\/\" target=\"_blank\">delay of just 500 milliseconds<\/a> can dramatically increase user frustration.<br><\/p>","content":[{"type":"text","data":"The time it takes your site to load is often one of the biggest contributors to a high bounce rate. Most users expect a website to load in <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" target=\"_blank\">two seconds or less<\/a>, and will abandon those that are too slow. Studies have also found that a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.radware.com\/applicationdelivery\/applicationaccelerationoptimization\/2014\/01\/55-web-performance-stats-youll-want-to-know\/\" target=\"_blank\">delay of just 500 milliseconds<\/a> can dramatically increase user frustration.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In short, it\u2019s important to make sure that your site is running effectively. You can test your current loading speed by using the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> tool. Anywhere between 50\u2013100 is generally considered a good result. If you receive a score of 49 or less, your site is taking too long to load:<\/p>","content":[{"type":"text","data":"In short, it\u2019s important to make sure that your site is running effectively. You can test your current loading speed by using the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> tool. Anywhere between 50\u2013100 is generally considered a good result. If you receive a score of 49 or less, your site is taking too long to load:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png\" alt=\"An example of Google load speed results. \" class=\"wp-image-17596\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png","data":{"alt":"An example of Google load speed results. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png","align":"center"},"style":{"width":1284,"height":320,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If this is the case for your site, don\u2019t panic! There are many ways to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\">effectively improve your loading speed<\/a>. Using a caching plugin like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\">WP Super Cache<\/a> is a great start. You should also consider fully optimizing your database by using the <a href=\"https:\/\/wordpress.org\/plugins\/wp-dbmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WP-DB Manager (opens in a new tab)\">WP-DB Manager<\/a> plugin.<\/p>","content":[{"type":"text","data":"If this is the case for your site, don\u2019t panic! There are many ways to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\">effectively improve your loading speed<\/a>. Using a caching plugin like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\">WP Super Cache<\/a> is a great start. You should also consider fully optimizing your database by using the <a href=\"https:\/\/wordpress.org\/plugins\/wp-dbmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WP-DB Manager (opens in a new tab)\">WP-DB Manager<\/a> plugin."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>2. Assess and Adapt Your Landing Page<\/strong><\/h3>","content":"2. \u00c9valuer et adapter votre page d'atterrissage","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Your <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">landing page<\/a> is the first part of your site that many visitors will encounter, so it\u2019s important to make a good impression. It\u2019s tempting to \u2018over-optimize\u2019 a page like this \u2013 stuffing lots of content into very little space.<br><\/p>","content":[{"type":"text","data":"Your <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">landing page<\/a> is the first part of your site that many visitors will encounter, so it\u2019s important to make a good impression. It\u2019s tempting to \u2018over-optimize\u2019 a page like this \u2013 stuffing lots of content into very little space.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This approach is more than a little overwhelming for your audience. Your audience are unlikely to read or engaged with your content if it's presented in this way. <\/p>","content":[{"type":"text","data":"This approach is more than a little overwhelming for your audience. Your audience are unlikely to read or engaged with your content if it's presented in this way. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Instead, you'll want to format your landing page to be less intimidating, and more welcoming to newcomers:<\/p>","content":[{"type":"text","data":"Instead, you'll want to format your landing page to be less intimidating, and more welcoming to newcomers:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png\" alt=\"An example of a well-designed landing page.\" class=\"wp-image-17598\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png","data":{"alt":"An example of a well-designed landing page.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png","align":"center"},"style":{"width":3216,"height":1418,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can do this by making careful use of white space, and ensuring that all lengthy text is broken up into manageable chunks. <\/p>","content":[{"type":"text","data":"You can do this by making careful use of white space, and ensuring that all lengthy text is broken up into manageable chunks. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You should also include images where necessary and lay down a clear path to conversion. It's also worth considering that embedding videos can <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">increase conversions by 86%<\/a>.<\/p>","content":[{"type":"text","data":"You should also include images where necessary and lay down a clear path to conversion. It's also worth considering that embedding videos can <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">increase conversions by 86%<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Using these techniques will make your content more accessible, and enable visitors to feel right at home from the start. They\u2019ll also be able to scan your content quickly, and identify the parts that are most relevant to their needs.<\/p>","content":[{"type":"text","data":"Using these techniques will make your content more accessible, and enable visitors to feel right at home from the start. They\u2019ll also be able to scan your content quickly, and identify the parts that are most relevant to their needs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your customers still decide to bounce, you can use <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster's<\/a> Exit-Intent<sup>\u00ae<\/sup> technology as one last attempt to keep them put. <\/p>","content":[{"type":"text","data":"If your customers still decide to bounce, you can use <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster's<\/a> Exit-Intent<sup>\u00ae<\/sup> technology as one last attempt to keep them put. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With the <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a>, there are plenty of ways to keep browsers on your membership site. <\/p>","content":[{"type":"text","data":"With the <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a>, there are plenty of ways to keep browsers on your membership site. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, when a user attempts to leave your membership sign-up page, create a pop-up with a one-time discount to keep them invested. <\/p>","content":[{"type":"text","data":"For example, when a user attempts to leave your membership sign-up page, create a pop-up with a one-time discount to keep them invested. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Or when someone has been browsing a course, display a campaign for a similar course on your site in case they just haven't found quite what they're looking for.<\/p>","content":[{"type":"text","data":"Or when someone has been browsing a course, display a campaign for a similar course on your site in case they just haven't found quite what they're looking for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a> makes all of this, and more, possible. <\/p>","content":[{"type":"text","data":"The <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a> makes all of this, and more, possible. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>3. Optimize Your Site for Mobile Users<\/strong><\/h3>","content":"3. Optimisez votre site pour les utilisateurs mobiles","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The number of users accessing the web via mobile devices <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\">is increasing year after year<\/a>, yet many websites still haven\u2019t been fully optimized for mobile browsers. Failing to design your own site with mobile-responsiveness in mind is very likely to increase your bounce rate.<\/p>","content":[{"type":"text","data":"The number of users accessing the web via mobile devices <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\">is increasing year after year<\/a>, yet many websites still haven\u2019t been fully optimized for mobile browsers. Failing to design your own site with mobile-responsiveness in mind is very likely to increase your bounce rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Making your site mobile-friendly can take some time, although the benefits greatly outweigh the effort required. If you\u2019re starting from scratch, you'll want to begin your mobile optimization by using Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a>. This will give you an idea of how well your site is currently doing, and will point out the areas where you need to focus your improvements:<\/p>","content":[{"type":"text","data":"Making your site mobile-friendly can take some time, although the benefits greatly outweigh the effort required. If you\u2019re starting from scratch, you'll want to begin your mobile optimization by using Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a>. This will give you an idea of how well your site is currently doing, and will point out the areas where you need to focus your improvements:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png\" alt=\"An example of some Mobile-Friendly test results.\" class=\"wp-image-17597\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png","data":{"alt":"An example of some Mobile-Friendly test results.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png","align":"center"},"style":{"width":1496,"height":782,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can then begin to <a rel=\"noreferrer noopener\" aria-label=\"adjust your site as needed (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">adjust your site as needed<\/a>. If your site is built with WordPress, you should also ensure that it's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\">using a responsive theme<\/a>, as this will make it far easier to provide an excellent experience for mobile visitors.<\/p>","content":[{"type":"text","data":"You can then begin to <a rel=\"noreferrer noopener\" aria-label=\"adjust your site as needed (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">adjust your site as needed<\/a>. If your site is built with WordPress, you should also ensure that it's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\">using a responsive theme<\/a>, as this will make it far easier to provide an excellent experience for mobile visitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>A high bounce rate is an indication that something needs to change, and taking the time to assess any contributing factors can have a positive impact on your site. This effort can keep people on your site for longer, and improve the likelihood of conversion.<br><\/p>","content":[{"type":"text","data":"A high bounce rate is an indication that something needs to change, and taking the time to assess any contributing factors can have a positive impact on your site. This effort can keep people on your site for longer, and improve the likelihood of conversion.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we explored some of the ways you can effectively minimize your website\u2019s bounce rate:<\/p>","content":[{"type":"text","data":"In this post, we explored some of the ways you can effectively minimize your website\u2019s bounce rate:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li>Reduce the time it takes for your site to load.<\/li>\n\n\n\n<li>Ensure that your landing page is welcoming.<\/li>\n\n\n\n<li>Fully optimize your site for mobile browsers.<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li>R\u00e9duisez le temps de chargement de votre site.<\/li>\n\n\n\n<li>Veillez \u00e0 ce que votre page d'atterrissage soit accueillante.<\/li>\n\n\n\n<li>Optimisez enti\u00e8rement votre site pour les navigateurs mobiles.<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li>Reduce the time it takes for your site to load.<\/li>","content":"R\u00e9duisez le temps de chargement de votre site.","data":{"text":"Reduce the time it takes for your site to load."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Ensure that your landing page is welcoming.<\/li>","content":"Veillez \u00e0 ce que votre page d'atterrissage soit accueillante.","data":{"text":"Ensure that your landing page is welcoming."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Fully optimize your site for mobile browsers.<\/li>","content":"Optimisez enti\u00e8rement votre site pour les navigateurs mobiles.","data":{"text":"Fully optimize your site for mobile browsers."},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any more questions about your bounce rate? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any more questions about your bounce rate? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=17595"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/17675"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=17595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=17595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=17595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}