{"id":17787,"date":"2019-04-10T10:54:48","date_gmt":"2019-04-10T16:54:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=17787"},"modified":"2021-07-07T15:01:45","modified_gmt":"2021-07-07T21:01:45","slug":"google-adsense-beginners","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-beginners\/","title":{"rendered":"Comment utiliser Google Adsense (et si vous devez le faire)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">L'utilisation de Google AdSense sur votre site web peut \u00eatre un moyen de gagner de l'argent en faisant ce que vous aimez. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab87488b0a29\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab87488b0a29\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-beginners\/#What_Is_Google_AdSense\" >Qu'est-ce que Google AdSense ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-beginners\/#Should_You_Use_It_Why_or_Why_Not\" >Faut-il l'utiliser ? Pourquoi ou pourquoi pas ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-beginners\/#Maximizing_your_profits\" >Maximiser vos profits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-beginners\/#In_Summary\" >En r\u00e9sum\u00e9<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Vous ne savez pas comment maximiser vos profits ? Vous voulez savoir si Google AdSense est judicieux pour votre entreprise ? Vous ne savez m\u00eame pas de quoi il s'agit ? Voici un excellent point de d\u00e9part. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous trouverez ci-dessous les tenants et les aboutissants si vous voulez savoir comment d\u00e9marrer et devenir rentable avec AdSense.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Google_AdSense\"><\/span><strong>Qu'est-ce que Google AdSense ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-1024x506.png\" alt=\"page d&#039;accueil de google adsense\" class=\"wp-image-25991\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-1024x506.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-768x380.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-1536x759.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM.png 1724w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tout simplement, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Adsense<\/a> vous permet, en tant que propri\u00e9taire de site web, de gagner de l'argent par le biais de publicit\u00e9s sur votre site web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est un peu comme placer une annonce dans le magazine de votre entreprise il y a cinquante ans, mais c'est aussi compl\u00e8tement diff\u00e9rent. Tout comme dans les ann\u00e9es 1970, les gens paient pour atteindre vos clients. <em>sp\u00e9cifique <\/em>l'audience. Ils obtiennent un emplacement sur votre \"page\", pour ainsi dire, o\u00f9 ils peuvent faire la publicit\u00e9 de leurs services et de leurs produits. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais contrairement \u00e0 ce qui se passait dans les ann\u00e9es 1970, les publicit\u00e9s sur votre page peuvent \u00eatre interactives, uniques pour ce consommateur, et\/ou utiliser de la vid\u00e9o et du son. Par le pass\u00e9, personne ne savait combien de personnes prenaient un magazine et regardaient la publicit\u00e9. Aujourd'hui, c'est le cas, et vous gagnez donc de l'argent en fonction de votre succ\u00e8s personnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous d\u00e9cidez du type d'annonce que vous souhaitez : vid\u00e9o, texte, image, texte et image, liens publicitaires, etc. En outre, vous d\u00e9cidez de l'emplacement de l'annonce et du nombre d'annonces que vous souhaitez. Vous pouvez \u00e9galement utiliser<a href=\"https:\/\/www.google.com\/adsense\/start\/resources\/quality-adsense-revenue.html#\/\" target=\"_blank\" rel=\"noreferrer noopener\"> annonces de recherche personnalis\u00e9es<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les annonces de recherche personnalis\u00e9es sont id\u00e9ales car elles peuvent \u00eatre adapt\u00e9es \u00e0 votre site web et au consommateur individuel. Le consommateur voit des annonces bas\u00e9es sur ses propres recherches (Google sait tout !), et les annonces peuvent \u00eatre adapt\u00e9es au style et \u00e0 l'ambiance de votre site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_You_Use_It_Why_or_Why_Not\"><\/span><strong>Faut-il l'utiliser ? Pourquoi ou pourquoi pas ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'argent est toujours une bonne chose, n'est-ce pas ? Peut-\u00eatre. L'utilisation de Google AdSense semble \u00eatre un excellent moyen de gagner plus d'argent, mais ce n'est pas toujours le cas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, un jeune homme vend un produit sur son site. Il utilise \u00e9galement un blog pour faire la publicit\u00e9 de ce m\u00eame produit, et il d\u00e9cide que ce serait une bonne id\u00e9e de faire de la publicit\u00e9 sur son blog. Les lecteurs de son blog re\u00e7oivent d\u00e9sormais des messages confus. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les produits mis en avant dans les publicit\u00e9s de la page peuvent \u00eatre en concurrence directe avec son produit, et les consommateurs ne sauront pas quoi acheter. Ce n'est peut-\u00eatre pas une id\u00e9e commerciale rentable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, certaines personnes se sentent g\u00ean\u00e9es par les publicit\u00e9s, et votre public risque de ne pas appr\u00e9cier que vous placiez des publicit\u00e9s sur votre site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D'autre part, de nombreuses personnes sont habitu\u00e9es \u00e0 voir des publicit\u00e9s en ligne partout : Facebook, Twitter, Google, etc. Cela ne les d\u00e9range pas forc\u00e9ment, surtout s'ils trouvent les publicit\u00e9s pertinentes. La meilleure fa\u00e7on de savoir si c'est une bonne id\u00e9e ou non est de faire des recherches. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'important est de conna\u00eetre les membres de votre public. D\u00e9couvrez comment les publicit\u00e9s les affectent et s'ils s'attendent \u00e0 en trouver sur votre site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une bonne r\u00e8gle consiste \u00e0 <strong><em>jamais <\/em><\/strong>qui comportent plus de publicit\u00e9s que de contenu web. Les sites envahis de publicit\u00e9s donnent l'impression d'\u00eatre du spam et sont aga\u00e7ants. C'est pourquoi Google AdSense est souvent une bonne solution pour les blogs et les forums.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maximizing_your_profits\"><\/span><strong>Maximiser vos profits<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous voulez donc une annonce. Et maintenant ? Comment encourager les clics et les vues ?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Avoir un site web populaire. <\/strong>Plus il y aura de visiteurs sur votre site, plus vous recevrez d'interactions. Il existe de nombreuses fa\u00e7ons d'augmenter le nombre de visites sur votre site, mais l'une des meilleures consiste \u00e0 cr\u00e9er un contenu de qualit\u00e9. Misez sur la proximit\u00e9, la pertinence, l'originalit\u00e9, l'impact, la notori\u00e9t\u00e9, l'\u00e9tranget\u00e9 et le contraste pour susciter l'int\u00e9r\u00eat. Veillez \u00e9galement \u00e0 soigner la r\u00e9daction. (Voici quelques conseils de notre part sur <a href=\"https:\/\/memberpress.com\/fr\/what-not-to-do-when-writing-and-editing-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">bonne r\u00e9daction<\/a>.)<\/li><li><strong>Faites vos recherches !<\/strong> Utilisez diff\u00e9rentes tailles et diff\u00e9rents types d'annonces pour voir lesquelles rapportent le plus \u00e0 votre entreprise. Essayez de <a href=\"https:\/\/memberpress.com\/fr\/blog\/optimize-split-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tests A\/B<\/a>. <\/li><li><strong>Continuez \u00e0 cr\u00e9er du contenu de qualit\u00e9. <\/strong>Si vous disposez d'un site web qui encourage les consommateurs \u00e0 revenir, ils verront sans cesse de nouvelles annonces. <\/li><li><strong>Demandez aux visiteurs de d\u00e9sactiver les bloqueurs de publicit\u00e9.<\/strong> <\/li><li><strong>Ne cliquez pas vous-m\u00eame sur l'annonce ou ne demandez pas \u00e0 vos amis de le faire. <\/strong>Google s'en rendra compte, et vous ne pourrez plus utiliser AdSense.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00eat \u00e0 gagner de l'argent ? Avec Google AdSense, l'argent que vous gagnez d\u00e9pend du montant des ench\u00e8res. Les internautes font des offres pour votre espace publicitaire en temps r\u00e9el, et l'espace est attribu\u00e9 au meilleur ench\u00e9risseur. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En moyenne, vous pouvez compter sur une somme allant de 15 cents \u00e0 5 dollars par clic publicitaire. Vous pouvez obtenir environ un dollar pour le CPM (co\u00fbt pour mille). Le montant de vos gains varie en fonction de la popularit\u00e9 de votre site et de la fr\u00e9quence \u00e0 laquelle les internautes choisissent de visualiser l'annonce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Summary\"><\/span><strong>En r\u00e9sum\u00e9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si, \u00e0 l'\u00e9poque, il \u00e9tait plut\u00f4t agr\u00e9able d'\u00eatre pay\u00e9 pour une publicit\u00e9 dans le magazine de son entreprise, l'utilisation de Google AdSense sur son site web permet de franchir un nouveau palier. D\u00e9sormais, vos annonces peuvent \u00eatre uniques, adapt\u00e9es au client et tr\u00e8s divertissantes. N'oubliez pas :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>AdSense fonctionne mieux pour certains sites que pour d'autres.<\/li><li>Exp\u00e9rimentez et faites des recherches pour d\u00e9couvrir les annonces qui vous conviennent le mieux.<\/li><li>Disposer d'un site populaire qui incite les consommateurs \u00e0 revenir. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vos efforts pourraient bien vous permettre de gagner le revenu dont vous avez toujours r\u00eav\u00e9. Si vous n'avez pas encore cr\u00e9\u00e9 votre site web, consultez notre article, <a href=\"https:\/\/memberpress.com\/fr\/blog\/killer-membership-website-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">25 id\u00e9es de sites web pour les membres qui ont fait leurs preuves<\/a>pour trouver l'inspiration !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous r\u00e9ussi \u00e0 utiliser Google AdSense ? Avez-vous d'autres questions sur la mani\u00e8re de l'utiliser ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/strong><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:paragraph --><\/p>\n<p>L'utilisation de Google AdSense sur votre site web peut \u00eatre un moyen de gagner de l'argent en faisant ce que vous aimez. <\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"author":21697,"featured_media":17791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[399,134,102,1],"tags":[306,79,458],"class_list":["post-17787","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blogging","category-how-to-2","category-monetization","category-uncategorized","tag-adsense","tag-google","tag-google-ads","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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