{"id":17787,"date":"2019-04-10T10:54:48","date_gmt":"2019-04-10T16:54:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=17787"},"modified":"2021-07-07T15:01:45","modified_gmt":"2021-07-07T21:01:45","slug":"google-adsense-beginners","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-beginners\/","title":{"rendered":"Comment utiliser Google Adsense (et si vous devez le faire)"},"content":{"rendered":"<p>L'utilisation de Google AdSense sur votre site web peut \u00eatre un moyen de gagner de l'argent en faisant ce que vous aimez. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a2631c77755b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2631c77755b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-beginners\/#What_Is_Google_AdSense\" >Qu'est-ce que Google AdSense ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-beginners\/#Should_You_Use_It_Why_or_Why_Not\" >Faut-il l'utiliser ? Pourquoi ou pourquoi pas ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-beginners\/#Maximizing_your_profits\" >Maximiser vos profits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-beginners\/#In_Summary\" >En r\u00e9sum\u00e9<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Vous ne savez pas comment maximiser vos profits ? Vous voulez savoir si Google AdSense est judicieux pour votre entreprise ? Vous ne savez m\u00eame pas de quoi il s'agit ? Voici un excellent point de d\u00e9part. <\/p>\n\n\n\n<p>Vous trouverez ci-dessous les tenants et les aboutissants si vous voulez savoir comment d\u00e9marrer et devenir rentable avec AdSense.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Google_AdSense\"><\/span><strong>Qu'est-ce que Google AdSense ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-1024x506.png\" alt=\"page d&#039;accueil de google adsense\" class=\"wp-image-25991\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-1024x506.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-768x380.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-1536x759.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM.png 1724w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Tout simplement, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Adsense<\/a> vous permet, en tant que propri\u00e9taire de site web, de gagner de l'argent par le biais de publicit\u00e9s sur votre site web. <\/p>\n\n\n\n<p>C'est un peu comme placer une annonce dans le magazine de votre entreprise il y a cinquante ans, mais c'est aussi compl\u00e8tement diff\u00e9rent. Tout comme dans les ann\u00e9es 1970, les gens paient pour atteindre vos clients. <em>sp\u00e9cifique <\/em>l'audience. Ils obtiennent un emplacement sur votre \"page\", pour ainsi dire, o\u00f9 ils peuvent faire la publicit\u00e9 de leurs services et de leurs produits. <\/p>\n\n\n\n<p>Mais contrairement \u00e0 ce qui se passait dans les ann\u00e9es 1970, les publicit\u00e9s sur votre page peuvent \u00eatre interactives, uniques pour ce consommateur, et\/ou utiliser de la vid\u00e9o et du son. Par le pass\u00e9, personne ne savait combien de personnes prenaient un magazine et regardaient la publicit\u00e9. Aujourd'hui, c'est le cas, et vous gagnez donc de l'argent en fonction de votre succ\u00e8s personnel.<\/p>\n\n\n\n<p>Vous d\u00e9cidez du type d'annonce que vous souhaitez : vid\u00e9o, texte, image, texte et image, liens publicitaires, etc. En outre, vous d\u00e9cidez de l'emplacement de l'annonce et du nombre d'annonces que vous souhaitez. Vous pouvez \u00e9galement utiliser<a href=\"https:\/\/www.google.com\/adsense\/start\/resources\/quality-adsense-revenue.html#\/\" target=\"_blank\" rel=\"noreferrer noopener\"> annonces de recherche personnalis\u00e9es<\/a>.<\/p>\n\n\n\n<p>Les annonces de recherche personnalis\u00e9es sont id\u00e9ales car elles peuvent \u00eatre adapt\u00e9es \u00e0 votre site web et au consommateur individuel. Le consommateur voit des annonces bas\u00e9es sur ses propres recherches (Google sait tout !), et les annonces peuvent \u00eatre adapt\u00e9es au style et \u00e0 l'ambiance de votre site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_You_Use_It_Why_or_Why_Not\"><\/span><strong>Faut-il l'utiliser ? Pourquoi ou pourquoi pas ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'argent est toujours une bonne chose, n'est-ce pas ? Peut-\u00eatre. L'utilisation de Google AdSense semble \u00eatre un excellent moyen de gagner plus d'argent, mais ce n'est pas toujours le cas.<\/p>\n\n\n\n<p>Par exemple, un jeune homme vend un produit sur son site. Il utilise \u00e9galement un blog pour faire la publicit\u00e9 de ce m\u00eame produit, et il d\u00e9cide que ce serait une bonne id\u00e9e de faire de la publicit\u00e9 sur son blog. Les lecteurs de son blog re\u00e7oivent d\u00e9sormais des messages confus. <\/p>\n\n\n\n<p>Les produits mis en avant dans les publicit\u00e9s de la page peuvent \u00eatre en concurrence directe avec son produit, et les consommateurs ne sauront pas quoi acheter. Ce n'est peut-\u00eatre pas une id\u00e9e commerciale rentable.<\/p>\n\n\n\n<p>En outre, certaines personnes se sentent g\u00ean\u00e9es par les publicit\u00e9s, et votre public risque de ne pas appr\u00e9cier que vous placiez des publicit\u00e9s sur votre site.<\/p>\n\n\n\n<p>D'autre part, de nombreuses personnes sont habitu\u00e9es \u00e0 voir des publicit\u00e9s en ligne partout : Facebook, Twitter, Google, etc. Cela ne les d\u00e9range pas forc\u00e9ment, surtout s'ils trouvent les publicit\u00e9s pertinentes. La meilleure fa\u00e7on de savoir si c'est une bonne id\u00e9e ou non est de faire des recherches. <\/p>\n\n\n\n<p>L'important est de conna\u00eetre les membres de votre public. D\u00e9couvrez comment les publicit\u00e9s les affectent et s'ils s'attendent \u00e0 en trouver sur votre site.<\/p>\n\n\n\n<p>Une bonne r\u00e8gle consiste \u00e0 <strong><em>jamais <\/em><\/strong>contiennent plus de publicit\u00e9s que de contenu web. Les sites remplis de publicit\u00e9s donnent l'impression d'\u00eatre pollu\u00e9s et ennuyeux. C'est pourquoi Google AdSense est souvent une bonne id\u00e9e pour les blogs et les forums.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maximizing_your_profits\"><\/span><strong>Maximiser vos profits<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vous voulez donc une annonce. Et maintenant ? Comment encourager les clics et les vues ?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Avoir un site web populaire. <\/strong>Plus il y a de visiteurs sur votre site, plus il y a d'interactions. Il existe de nombreux moyens d'augmenter le nombre de visites sur votre site, mais l'un des meilleurs consiste \u00e0 cr\u00e9er un excellent contenu. Utilisez la proximit\u00e9, la pertinence, le caract\u00e8re inhabituel, l'impact, la pro\u00e9minence, la bizarrerie et le conflit pour susciter l'int\u00e9r\u00eat. Il est \u00e9galement important de bien r\u00e9diger. (Voici quelques conseils de notre part sur <a href=\"https:\/\/memberpress.com\/fr\/what-not-to-do-when-writing-and-editing-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">bonne r\u00e9daction<\/a>.)<\/li><li><strong>Faites vos recherches !<\/strong> Utilisez diff\u00e9rentes tailles et diff\u00e9rents types d'annonces pour voir lesquelles rapportent le plus \u00e0 votre entreprise. Essayez de <a href=\"https:\/\/memberpress.com\/fr\/blog\/optimize-split-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tests A\/B<\/a>. <\/li><li><strong>Continuez \u00e0 cr\u00e9er du contenu de qualit\u00e9. <\/strong>Si vous disposez d'un site web qui encourage les consommateurs \u00e0 revenir, ils verront sans cesse de nouvelles annonces. <\/li><li><strong>Demandez aux visiteurs de d\u00e9sactiver les bloqueurs de publicit\u00e9.<\/strong> <\/li><li><strong>Ne cliquez pas vous-m\u00eame sur l'annonce ou ne demandez pas \u00e0 vos amis de le faire. <\/strong>Google le d\u00e9couvrira et vous ne serez plus autoris\u00e9 \u00e0 utiliser AdSense.<\/li><\/ul>\n\n\n\n<p>Pr\u00eat \u00e0 gagner de l'argent ? Avec Google AdSense, l'argent que vous gagnez d\u00e9pend du montant des ench\u00e8res. Les internautes font des offres pour votre espace publicitaire en temps r\u00e9el, et l'espace est attribu\u00e9 au meilleur ench\u00e9risseur. <\/p>\n\n\n\n<p>En moyenne, vous pouvez compter sur une somme allant de 15 cents \u00e0 5 dollars par clic publicitaire. Vous pouvez obtenir environ un dollar pour le CPM (co\u00fbt pour mille). Le montant de vos gains varie en fonction de la popularit\u00e9 de votre site et de la fr\u00e9quence \u00e0 laquelle les internautes choisissent de visualiser l'annonce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Summary\"><\/span><strong>En r\u00e9sum\u00e9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si, \u00e0 l'\u00e9poque, il \u00e9tait plut\u00f4t agr\u00e9able d'\u00eatre pay\u00e9 pour une publicit\u00e9 dans le magazine de son entreprise, l'utilisation de Google AdSense sur son site web permet de franchir un nouveau palier. D\u00e9sormais, vos annonces peuvent \u00eatre uniques, adapt\u00e9es au client et tr\u00e8s divertissantes. N'oubliez pas :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>AdSense fonctionne mieux pour certains sites que pour d'autres.<\/li><li>Exp\u00e9rimentez et faites des recherches pour d\u00e9couvrir les annonces qui vous conviennent le mieux.<\/li><li>Disposer d'un site populaire qui incite les consommateurs \u00e0 revenir. <\/li><\/ul>\n\n\n\n<p>Vos efforts pourraient bien vous permettre d'obtenir les revenus dont vous avez toujours r\u00eav\u00e9. Si vous n'avez pas encore cr\u00e9\u00e9 votre site web, consultez notre article, <a href=\"https:\/\/memberpress.com\/fr\/blog\/killer-membership-website-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">25 id\u00e9es de sites web pour les membres qui ont fait leurs preuves<\/a>pour trouver l'inspiration !<\/p>\n\n\n\n<p>Avez-vous r\u00e9ussi \u00e0 utiliser Google AdSense ? Avez-vous d'autres questions sur la mani\u00e8re de l'utiliser ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous.<\/p>\n\n\n\n<p><strong><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/strong><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:paragraph --><\/p>\n<p>L'utilisation de Google AdSense sur votre site web peut \u00eatre un moyen de gagner de l'argent en faisant ce que vous aimez. <\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"author":21697,"featured_media":17791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[399,134,102,1],"tags":[306,79,458],"class_list":{"0":"post-17787","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blogging","8":"category-how-to-2","9":"category-monetization","10":"category-uncategorized","11":"tag-adsense","12":"tag-google","13":"tag-google-ads","14":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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17:44:43","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:06","updated":"2026-03-03 15:06:51"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/uncategorized\/\" title=\"Uncategorized\">Uncategorized<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Use Google Adsense (and Whether You Should)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Uncategorized","link":"https:\/\/memberpress.com\/fr\/blog\/category\/uncategorized\/"},{"label":"How to Use Google Adsense (and Whether You Should)","link":"https:\/\/memberpress.com\/fr\/blog\/google-adsense-beginners\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"2","content_native":[{"type":"core\/paragraph","render":"<p>Using Google AdSense on your website may be a way to make income doing what you love. <\/p>","content":[{"type":"text","data":"Using Google AdSense on your website may be a way to make income doing what you love. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Not sure how to maximize profits? Want to know if Google AdSense is smart for your business? Not even sure what it is? This is a great place to start. <\/p>","content":[{"type":"text","data":"Not sure how to maximize profits? Want to know if Google AdSense is smart for your business? Not even sure what it is? This is a great place to start. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Following are some ins and outs if you want to know how to get started and become profitable with AdSense.<\/p>","content":[{"type":"text","data":"Following are some ins and outs if you want to know how to get started and become profitable with AdSense."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>What Is Google AdSense?<\/strong><\/h2>","content":"Qu'est-ce que Google AdSense ?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-1024x506.png\" alt=\"google adsense homepage\" class=\"wp-image-25991\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-1024x506.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM.png","alt":"google adsense homepage","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-1024x506.png","linkDestination":"media"},"style":{"width":1024,"height":506,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Quite simply, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Adsense<\/a> allows you, the website owner, to make money through ads on your website. <\/p>","content":[{"type":"text","data":"Quite simply, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Adsense<\/a> allows you, the website owner, to make money through ads on your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s much like placing an ad in your company magazine fifty years ago \u2013 but it\u2019s also completely different. Just like in the 1970s, people pay to reach your <em>specific <\/em>audience. They get a slot on your \u201cpage,\u201d so to speak, where they can advertise their services and products. <\/p>","content":[{"type":"text","data":"It\u2019s much like placing an ad in your company magazine fifty years ago \u2013 but it\u2019s also completely different. Just like in the 1970s, people pay to reach your <em>specific <\/em>audience. They get a slot on your \u201cpage,\u201d so to speak, where they can advertise their services and products. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But unlike in the 1970s, ads on your page can be interactive, unique to that consumer, and\/or use video and sound. And no one knew how many people picked up a magazine and looked at the ad in the past. Today they do, so you make money based on your personal success.<\/p>","content":[{"type":"text","data":"But unlike in the 1970s, ads on your page can be interactive, unique to that consumer, and\/or use video and sound. And no one knew how many people picked up a magazine and looked at the ad in the past. Today they do, so you make money based on your personal success."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And you decide on the sort of ad you want: video, text, &nbsp;image, text and image, link ads, and more. Additionally, you decide where you want the ad placed and how many ads you want. You can also use<a href=\"https:\/\/www.google.com\/adsense\/start\/resources\/quality-adsense-revenue.html#\/\" target=\"_blank\" rel=\"noreferrer noopener\"> custom search ads<\/a>.<\/p>","content":[{"type":"text","data":"And you decide on the sort of ad you want: video, text, &nbsp;image, text and image, link ads, and more. Additionally, you decide where you want the ad placed and how many ads you want. You can also use<a href=\"https:\/\/www.google.com\/adsense\/start\/resources\/quality-adsense-revenue.html#\/\" target=\"_blank\" rel=\"noreferrer noopener\"> custom search ads<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Custom search ads are great because they can be uniquely tailored to your website and the individual consumer. The consumer sees ads based on their unique searches (Google knows everything!), and the ads can be adapted to match the style and vibe of your site.<\/p>","content":[{"type":"text","data":"Custom search ads are great because they can be uniquely tailored to your website and the individual consumer. The consumer sees ads based on their unique searches (Google knows everything!), and the ads can be adapted to match the style and vibe of your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Should You Use It? Why or Why Not?<\/strong><\/h2>","content":"Faut-il l'utiliser ? Pourquoi ou pourquoi pas ?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Money is always a good thing, right? Well, maybe. Doing Google AdSense sounds like a brilliant way to make more money, but that may not be true in every case.<\/p>","content":[{"type":"text","data":"Money is always a good thing, right? Well, maybe. Doing Google AdSense sounds like a brilliant way to make more money, but that may not be true in every case."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For instance, a young man sells a product on his site. He also uses a blog as a means to advertise the same product, and he decides it might be a good idea to do ads on his blog. Now his blog readers get confusing messages. <\/p>","content":[{"type":"text","data":"For instance, a young man sells a product on his site. He also uses a blog as a means to advertise the same product, and he decides it might be a good idea to do ads on his blog. Now his blog readers get confusing messages. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The products being pushed in the ads on the page might be in direct competition with his product, and consumers won\u2019t know what to buy. This may not be a profitable business idea.<\/p>","content":[{"type":"text","data":"The products being pushed in the ads on the page might be in direct competition with his product, and consumers won\u2019t know what to buy. This may not be a profitable business idea."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Additionally, some people feel bogged down by ads, and your audience may not appreciate it if you place ads on your site.<\/p>","content":[{"type":"text","data":"Additionally, some people feel bogged down by ads, and your audience may not appreciate it if you place ads on your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>On the other hand, many people are used to seeing ads online everywhere: Facebook, Twitter, Google, etc. It may not bother them, especially if they find the ads relevant. The best way to know if it is a good idea or not is to do your research. <\/p>","content":[{"type":"text","data":"On the other hand, many people are used to seeing ads online everywhere: Facebook, Twitter, Google, etc. It may not bother them, especially if they find the ads relevant. The best way to know if it is a good idea or not is to do your research. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The important thing is to know your audience members. Find out how ads affect them and whether they expect to encounter ads on your site.<\/p>","content":[{"type":"text","data":"The important thing is to know your audience members. Find out how ads affect them and whether they expect to encounter ads on your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One good rule is to <strong><em>never <\/em><\/strong>have more ads than web content. Sites full of ads feel spammy and annoying. That's why Google AdSense is often a smart idea for blogs and forums.<\/p>","content":[{"type":"text","data":"One good rule is to <strong><em>never <\/em><\/strong>have more ads than web content. Sites full of ads feel spammy and annoying. That's why Google AdSense is often a smart idea for blogs and forums."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Maximizing your profits<\/strong><\/h2>","content":"Maximiser vos profits","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>So, you want an ad. Now what? How do you encourage clicks and views?<\/p>","content":[{"type":"text","data":"So, you want an ad. Now what? How do you encourage clicks and views?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Have a popular website. <\/strong>The more people come to visit your site, the more interactions you'll receive. There are lots of ways to get more views on your site, but one of the best is to create excellent content. Use proximity, relevance, out of the ordinary, impact, prominence, oddity, and conflict to arouse interest. Also, use good writing. (Here are a few tips from us on <a href=\"https:\/\/memberpress.com\/what-not-to-do-when-writing-and-editing-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">good writing<\/a>.)<\/li><li><strong>Do your research!<\/strong> Use different sizes and sorts of ads to see which bring the most profit to your company. Try your hand at <a href=\"https:\/\/memberpress.com\/blog\/optimize-split-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testing<\/a>. <\/li><li><strong>Keep creating great content. <\/strong>If you have a website that encourages consumers to keep coming back, they will keep seeing new ads. <\/li><li><strong>Ask visitors to turn off ad blockers.<\/strong> <\/li><li><strong>DON\u2019T click on the ad yourself or ask friends to. <\/strong>Google will find out, and you won't be allowed to use AdSense anymore.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Avoir un site web populaire. <\/strong>Plus il y a de visiteurs sur votre site, plus il y a d'interactions. Il existe de nombreux moyens d'augmenter le nombre de visites sur votre site, mais l'un des meilleurs consiste \u00e0 cr\u00e9er un excellent contenu. Utilisez la proximit\u00e9, la pertinence, le caract\u00e8re inhabituel, l'impact, la pro\u00e9minence, la bizarrerie et le conflit pour susciter l'int\u00e9r\u00eat. Il est \u00e9galement important de bien r\u00e9diger. (Voici quelques conseils de notre part sur <a href=\"https:\/\/memberpress.com\/fr\/what-not-to-do-when-writing-and-editing-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">bonne r\u00e9daction<\/a>.)<\/li><li><strong>Faites vos recherches !<\/strong> Utilisez diff\u00e9rentes tailles et diff\u00e9rents types d'annonces pour voir lesquelles rapportent le plus \u00e0 votre entreprise. Essayez de <a href=\"https:\/\/memberpress.com\/fr\/blog\/optimize-split-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tests A\/B<\/a>. <\/li><li><strong>Continuez \u00e0 cr\u00e9er du contenu de qualit\u00e9. <\/strong>Si vous disposez d'un site web qui encourage les consommateurs \u00e0 revenir, ils verront sans cesse de nouvelles annonces. <\/li><li><strong>Demandez aux visiteurs de d\u00e9sactiver les bloqueurs de publicit\u00e9.<\/strong> <\/li><li><strong>Ne cliquez pas vous-m\u00eame sur l'annonce ou ne demandez pas \u00e0 vos amis de le faire. <\/strong>Google le d\u00e9couvrira et vous ne serez plus autoris\u00e9 \u00e0 utiliser AdSense.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ready to make some money? With Google AdSense, the money you make depends on the amount people bid. People bid for your ad space in real time, and space goes to the highest bidder. <\/p>","content":[{"type":"text","data":"Ready to make some money? With Google AdSense, the money you make depends on the amount people bid. People bid for your ad space in real time, and space goes to the highest bidder. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>On average, though, you can expect anywhere from 15 cents to five dollars per ad click. You might get around a dollar for CPM (cost per thousand). How much you\u2019ll make varies according to the popularity of your site and how often people choose to view the ad.<\/p>","content":[{"type":"text","data":"On average, though, you can expect anywhere from 15 cents to five dollars per ad click. You might get around a dollar for CPM (cost per thousand). How much you\u2019ll make varies according to the popularity of your site and how often people choose to view the ad."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>In Summary<\/strong><\/h2>","content":"En r\u00e9sum\u00e9","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>While it was pretty great to get paid for an ad in your company magazine back in the day, using Google AdSense on your website takes it to a whole new level. Now your ads can be unique, tailored to the client, and super entertaining. Remember:<\/p>","content":[{"type":"text","data":"While it was pretty great to get paid for an ad in your company magazine back in the day, using Google AdSense on your website takes it to a whole new level. Now your ads can be unique, tailored to the client, and super entertaining. Remember:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>AdSense works better for some sites than for others.<\/li><li>Experiment and do your research to discover which ads work best for you.<\/li><li>Have a popular site that has consumers coming back for more. <\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>AdSense fonctionne mieux pour certains sites que pour d'autres.<\/li><li>Exp\u00e9rimentez et faites des recherches pour d\u00e9couvrir les annonces qui vous conviennent le mieux.<\/li><li>Disposer d'un site populaire qui incite les consommateurs \u00e0 revenir. <\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You efforts just might allow you to make you the income you always wanted. If you haven't yet started your website, check out our post, <a href=\"https:\/\/memberpress.com\/blog\/killer-membership-website-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">25 Proven, Killer Membership Website Ideas<\/a>, to get some inspiration!<\/p>","content":[{"type":"text","data":"You efforts just might allow you to make you the income you always wanted. If you haven't yet started your website, check out our post, <a href=\"https:\/\/memberpress.com\/blog\/killer-membership-website-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">25 Proven, Killer Membership Website Ideas<\/a>, to get some inspiration!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Have you found success with Google AdSense? Do you have other questions on how to use it? Please let us know in the comments below.<\/p>","content":[{"type":"text","data":"Have you found success with Google AdSense? Do you have other questions on how to use it? Please let us know in the comments below."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/strong><\/p>","content":[{"type":"text","data":"<strong><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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