{"id":17798,"date":"2019-04-25T09:42:54","date_gmt":"2019-04-25T15:42:54","guid":{"rendered":"https:\/\/memberpress.com\/?p=17798"},"modified":"2019-04-25T10:02:50","modified_gmt":"2019-04-25T16:02:50","slug":"cross-promotion-how-your-membership-site-can-benefit","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/cross-promotion-how-your-membership-site-can-benefit\/","title":{"rendered":"Promotion crois\u00e9e : Comment votre site d'adh\u00e9sion peut en b\u00e9n\u00e9ficier"},"content":{"rendered":"<p>Dans le monde des affaires, le marketing et la promotion constituent toujours une partie importante de la gestion de l'entreprise. Tous les types d'entreprises, y compris les sites d'affiliation, tirent parti de la promotion crois\u00e9e pour am\u00e9liorer leur efficacit\u00e9 commerciale.<\/p>\n\n\n\n<p>Mais est-ce vraiment bon pour votre entreprise ? Comment lancer un partenariat de promotion crois\u00e9e ? Comment savoir si votre partenariat de promotion crois\u00e9e sera b\u00e9n\u00e9fique pour votre entreprise ? Heureusement, nous avons toutes les r\u00e9ponses dont vous avez besoin pour tirer le meilleur parti de la promotion crois\u00e9e pour votre entreprise d'affiliation !<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Qu'est-ce que la promotion crois\u00e9e ?<\/strong><\/p>\n\n\n\n<p>En termes simples, la promotion crois\u00e9e est une tactique de marketing qui consiste pour une entreprise \u00e0 s'associer \u00e0 une autre entreprise apparent\u00e9e pour cibler des clients.<\/p>\n\n\n\n<p>Par exemple, votre entreprise d'affiliation pourrait s'associer \u00e0 un <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Lien d&#039;affiliation WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">h\u00e9bergeur web<\/a>Vous pouvez \u00e9galement demander \u00e0 une entreprise de conception de sites web ou \u00e0 un d\u00e9veloppeur de plugins WordPress de promouvoir leur activit\u00e9 aupr\u00e8s de vos clients sur votre site web, et vice-versa. Ainsi, en faisant la promotion de leurs entreprises sur votre site web, vous avez expos\u00e9 votre public \u00e0 un nouveau produit, et leur public sera expos\u00e9 \u00e0 votre entreprise. C'est une situation gagnant-gagnant !<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Avantages de la promotion crois\u00e9e<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Cela fonctionne<\/strong> \u2013 Si elle est mise en \u0153uvre correctement et avec le bon partenaire, cette tactique peut vous donner d'excellents r\u00e9sultats, parfois assez rapidement.<\/li><li><strong>C'est abordable<\/strong> \u2013 Si votre budget marketing est limit\u00e9, la promotion crois\u00e9e peut permettre \u00e0 votre entreprise d'\u00e9conomiser de l'argent, car certains types de promotion crois\u00e9e ne vous co\u00fbtent rien d'autre que votre temps.<\/li><li><strong>Moins d'engagement<\/strong> \u2013 Votre site d'adh\u00e9sion peut tester le terrain et d\u00e9cider si vous souhaitez ou non int\u00e9grer activement cette strat\u00e9gie \u00e0 votre strat\u00e9gie marketing. Si vous essayez et que cela ne vous convient pas, vous \u00eates libre de poursuivre comme bon vous semble.<\/li><li><strong>\u00c9largissement de la base de client\u00e8le<\/strong> \u2013 La promotion crois\u00e9e expose votre site web r\u00e9serv\u00e9 aux membres \u00e0 la communaut\u00e9 de fans de votre partenaire, ce qui vous permet de cibler un nombre beaucoup plus important de clients potentiels. Et plus le nombre de personnes que vous pouvez atteindre est \u00e9lev\u00e9, plus vous avez d'opportunit\u00e9s de conversion !<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Types de promotion crois\u00e9e<\/strong><\/p>\n\n\n\n<p>Croyez-le ou non, il existe plusieurs fa\u00e7ons de faire de la promotion crois\u00e9e en dehors de la simple publication d'une annonce sur le site web d'une autre entreprise.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>R\u00e9alisez une offre group\u00e9e de vos produits et\/ou services respectifs.<\/li><li>Faites conna\u00eetre le nom ou les services de votre entreprise partenaire lorsque vous r\u00e9digez un article de blog ou que vous donnez une conf\u00e9rence.<\/li><li>R\u00e9diger un <g class=\"gr_ gr_13 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins replaceWithoutSep\" id=\"13\" data-gr-id=\"13\">invit\u00e9<\/g> pour le blog de votre entreprise partenaire.<\/li><li>S'associer avec une autre entreprise pour organiser un \u00e9v\u00e9nement ou acheter un stand de vendeur.<\/li><\/ul>\n\n\n\n<p>Comme vous pouvez le constater, il n'y a pas de limites \u00e0 la promotion crois\u00e9e, alors soyez cr\u00e9atifs et travaillez avec votre entreprise partenaire pour trouver des moyens sympas de promouvoir vos deux entreprises !<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Conseils pour la promotion crois\u00e9e<\/strong><\/p>\n\n\n\n<p>Maintenant que vous en savez un peu plus sur le monde de la promotion crois\u00e9e, vous \u00eates certainement pr\u00eat \u00e0 vous lancer, n'est-ce pas ? Voici quelques conseils pour vous assurer de tirer le meilleur parti de vos efforts !<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Assurez-vous que vous et votre partenaire \u00eates sur la m\u00eame longueur d'onde<\/strong> \u2013 Le plus important dans le cadre d'une promotion crois\u00e9e est de s'assurer que vous et votre partenaire commercial \u00eates pr\u00eats \u00e0 promouvoir activement vos produits\/services respectifs, que vous disposez tous deux du public que vous souhaitez atteindre et que vous comprenez les objectifs et les \u00e9tapes \u00e0 suivre pour y parvenir.<\/li><li><strong>Ne pas s'associer avec un concurrent<\/strong> \u2013 Il n'est jamais judicieux d'essayer de faire de la promotion crois\u00e9e avec une entreprise qui propose le m\u00eame produit ou service que votre site d'adh\u00e9sion. Non seulement cela pourrait \u00eatre inutile, car les deux entreprises auraient un public similaire, mais cela pourrait \u00e9galement se retourner contre vous, car vous risqueriez de perdre des clients dans le processus !<\/li><li><strong>Fixer des objectifs clairs<\/strong> \u2013 Comme pour toutes vos initiatives marketing, veillez \u00e0 d\u00e9finir des objectifs clairs et r\u00e9alisables. Vous pourrez ainsi suivre vos progr\u00e8s et d\u00e9terminer avec pr\u00e9cision si la promotion crois\u00e9e est efficace pour vous.<\/li><li><strong>Utilisez-le comme une exp\u00e9rience d'apprentissage<\/strong> \u2013 Utilisez toujours les strat\u00e9gies marketing que vous mettez en \u0153uvre sur votre site d'adh\u00e9sion comme une occasion d'en apprendre davantage sur votre entreprise et sur ce qui fonctionne pour vous. Accepter les commentaires de votre partenaire, essayer diff\u00e9rentes choses avec d'autres partenaires potentiels et pr\u00eater attention aux objectifs que vous vous \u00eates fix\u00e9s peut vous aider \u00e0 mieux comprendre ce qui int\u00e9resse votre public et comment d\u00e9velopper votre activit\u00e9 d'adh\u00e9sion.<\/li><\/ul>\n\n\n\n<p>L'utilisation de la promotion crois\u00e9e dans la strat\u00e9gie marketing de votre site d'affiliation offre de nombreuses possibilit\u00e9s de croissance. Gardez nos conseils \u00e0 l'esprit et vous prendrez un excellent d\u00e9part !<\/p>\n\n\n\n<p><em>Avez-vous d\u00e9j\u00e0 essay\u00e9 la promotion crois\u00e9e dans votre entreprise ? Quelle a \u00e9t\u00e9 votre exp\u00e9rience ?<\/em><\/p>\n\n\n\n<p> Si vous avez aim\u00e9 cet article, suivez-nous sur <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a> pour plus de contenu. Vous pouvez \u00e9galement trouver MemberPress sur <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>\u00a0et\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>In business, marketing and promotion is always an important part of running your business. All kinds of businesses, including membership sites, take advantage of cross-promotion to market more efficiently. But is it really good for your business? How do you go about starting a cross-promotional partnership? How do you know if your cross-promotional partnership will [\u2026]<\/p>\n","protected":false},"author":20788,"featured_media":17858,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134,94,442],"tags":[462,70],"class_list":{"0":"post-17798","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-how-to-2","10":"category-marketing","11":"category-promotions","12":"tag-membership-business","13":"tag-membership-site","14":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"There are a number of great opportunities for growth when you use cross-promotion in your membership site&#039;s marketing strategy. 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Keep our tips in mind and you will be off to a great start!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Cross-Promotion@2x.png"},"aioseo_meta_data":{"post_id":"17798","title":null,"description":"L'utilisation de la promotion crois\u00e9e dans la strat\u00e9gie marketing de votre site d'affiliation offre de nombreuses possibilit\u00e9s de croissance. Gardez nos conseils \u00e0 l'esprit et vous prendrez un excellent d\u00e9part !","keywords":[{"label":"membership site","value":"membership site"},{"label":"membership business","value":"membership business"},{"label":"marketing","value":"marketing"},{"label":"business partner","value":"business partner"},{"label":"marketing strategy","value":"marketing strategy"}],"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:46:15","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:06","updated":"2026-03-03 15:06:51"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tCross-Promotion: How Your Membership Site Can Benefit\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Advice","link":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/"},{"label":"Cross-Promotion: How Your Membership Site Can Benefit","link":"https:\/\/memberpress.com\/fr\/blog\/cross-promotion-how-your-membership-site-can-benefit\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>In business, marketing and promotion is always an important part of running your business. All kinds of businesses, including membership sites, take advantage of cross-promotion to market more efficiently.<\/p>","content":[{"type":"text","data":"In business, marketing and promotion is always an important part of running your business. All kinds of businesses, including membership sites, take advantage of cross-promotion to market more efficiently."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But is it really good for your business? How do you go about starting a cross-promotional partnership? How do you know if your cross-promotional partnership will be beneficial for your business? Luckily we have all the answers you need to make the best of cross-promotion for your membership business!<\/p>","content":[{"type":"text","data":"But is it really good for your business? How do you go about starting a cross-promotional partnership? How do you know if your cross-promotional partnership will be beneficial for your business? Luckily we have all the answers you need to make the best of cross-promotion for your membership business!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>What is Cross-Promotion?<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>What is Cross-Promotion?<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p>Simply put, cross-promotion is a marketing tactic where businesses partner with another related business to target customers.<\/p>","content":[{"type":"text","data":"Simply put, cross-promotion is a marketing tactic where businesses partner with another related business to target customers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, your membership business could partner with a web host, web design business, or WordPress plugin developer to promote their business to your customers on your website, and vice-versa. So, by promoting their businesses on your website, you have now exposed your audience to a new product, and their audience will be exposed to your business. It's a win-win situation!<\/p>","content":[{"type":"text","data":"For example, your membership business could partner with a web host, web design business, or WordPress plugin developer to promote their business to your customers on your website, and vice-versa. So, by promoting their businesses on your website, you have now exposed your audience to a new product, and their audience will be exposed to your business. It's a win-win situation!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>Advantages of Cross Promotion<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>Advantages of Cross Promotion<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>It Works<\/strong> - If done correctly and with the right partner, this tactic can give you great results and sometimes rather quickly.<\/li><li><strong>It's Affordable<\/strong> - If you have a limited marketing budget, cross-promotion can save your membership business money, because some types of cross-promotion don't cost you anything but your time.<\/li><li><strong>Less Commitment<\/strong> - Your membership site can test the waters and decide whether or not you'd like to actively implement this into your marketing strategy. If you try and don't like it, you are free to move forward as you please.<\/li><li><strong>Expanded Customer Base<\/strong> - Because cross-promotion exposes your membership website to your partner's fanbase, you have a much larger base of potential customers to target. And the larger the number of people you can reach, the more opportunities for conversions you have!<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Cela fonctionne<\/strong> - Si elle est mise en \u0153uvre correctement et avec le bon partenaire, cette tactique peut donner d'excellents r\u00e9sultats, parfois assez rapidement.<\/li><li><strong>C'est abordable<\/strong> - Si votre budget marketing est limit\u00e9, la promotion crois\u00e9e peut permettre \u00e0 votre entreprise d'\u00e9conomiser de l'argent, car certains types de promotion crois\u00e9e ne vous co\u00fbtent rien d'autre que votre temps.<\/li><li><strong>Moins d'engagement<\/strong> - Votre site d'adh\u00e9sion peut tester le terrain et d\u00e9cider si vous souhaitez ou non int\u00e9grer activement cette strat\u00e9gie \u00e0 votre strat\u00e9gie marketing. Si vous essayez et que cela ne vous convient pas, vous \u00eates libre de poursuivre comme bon vous semble.<\/li><li><strong>\u00c9largissement de la base de client\u00e8le<\/strong> - La promotion crois\u00e9e expose votre site web r\u00e9serv\u00e9 aux membres \u00e0 la communaut\u00e9 de fans de votre partenaire, ce qui vous permet de cibler un nombre beaucoup plus important de clients potentiels. Et plus le nombre de personnes que vous pouvez atteindre est \u00e9lev\u00e9, plus vous avez d'opportunit\u00e9s de conversion !<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>Types Of Cross-Promotion<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>Types Of Cross-Promotion<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p>Believe it or not, there are a number of different ways to cross-promote outside of just posting an ad on another business' website.<\/p>","content":[{"type":"text","data":"Believe it or not, there are a number of different ways to cross-promote outside of just posting an ad on another business' website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Put together a package bundle of each other's products and\/or services.<\/li><li>Plug your partner business' name or services when writing a blog post and giving a talk.<\/li><li>Write a <g class=\"gr_ gr_13 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins replaceWithoutSep\" id=\"13\" data-gr-id=\"13\">guest<\/g> post for your partner business' blog.<\/li><li>Partner with another business to host an event or purchase a vendor booth.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>R\u00e9alisez une offre group\u00e9e de vos produits et\/ou services respectifs.<\/li><li>Faites conna\u00eetre le nom ou les services de votre entreprise partenaire lorsque vous r\u00e9digez un article de blog ou que vous donnez une conf\u00e9rence.<\/li><li>R\u00e9diger un <g class=\"gr_ gr_13 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins replaceWithoutSep\" id=\"13\" data-gr-id=\"13\">invit\u00e9<\/g> pour le blog de votre entreprise partenaire.<\/li><li>S'associer avec une autre entreprise pour organiser un \u00e9v\u00e9nement ou acheter un stand de vendeur.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As you can see there are no limits to cross-promotion, so get creative and work with your partner business to find cool ways to promote both of your businesses!<\/p>","content":[{"type":"text","data":"As you can see there are no limits to cross-promotion, so get creative and work with your partner business to find cool ways to promote both of your businesses!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>Cross-Promotion Tips<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>Cross-Promotion Tips<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p>Now that you know a little bit about the world of cross-promotion, we're sure you're ready to dive in, right? Here are a few guidelines on how to make sure you get the most from your efforts!<\/p>","content":[{"type":"text","data":"Now that you know a little bit about the world of cross-promotion, we're sure you're ready to dive in, right? Here are a few guidelines on how to make sure you get the most from your efforts!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Make Sure You and Your Partner are on the Same Page<\/strong> - The most important part of cross-promotion is making sure that both you and your partner business are ready to actively promote each other's products\/services, that you both have the audience that each of you are trying to reach and that you both understand the goals and steps each of you need to make to get there.<\/li><li><strong>Don't Partner With A Competitor<\/strong> - It's never smart to try and cross-promote with a business that is offering the same product\/service as your membership site. This arrangement not only could be a waste, since both businesses would have a similar audience, but it could also come back to bite you because you could potentially lose customers in the process!<\/li><li><strong>Set Clear Goals<\/strong> -  As with any of your marketing efforts, be sure to set clear, actionable goals. This way you can track your progress and accurately determine whether or not cross-promotion is working for you.<\/li><li><strong>Use it as a Learning Experience<\/strong> - Always use any marketing strategy you pursue in your membership site as an opportunity to learn about your business and what works for you. Accepting feedback from your partner, trying things out with other potential partners, and paying attention to the goals you set can help you to better understand what your audience responds to and how to scale your membership business.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Assurez-vous que vous et votre partenaire \u00eates sur la m\u00eame longueur d'onde<\/strong> - L'\u00e9l\u00e9ment le plus important dans le cadre d'une promotion crois\u00e9e est de s'assurer que vous et votre partenaire commercial \u00eates pr\u00eats \u00e0 promouvoir activement vos produits\/services respectifs, que vous disposez tous deux du public que vous souhaitez atteindre et que vous comprenez les objectifs et les \u00e9tapes \u00e0 suivre pour y parvenir.<\/li><li><strong>Ne pas s'associer avec un concurrent<\/strong> - Il n'est jamais judicieux d'essayer de faire de la promotion crois\u00e9e avec une entreprise qui propose le m\u00eame produit ou service que votre site d'adh\u00e9sion. Non seulement cela pourrait \u00eatre inutile, car les deux entreprises auraient un public similaire, mais cela pourrait \u00e9galement se retourner contre vous, car vous risqueriez de perdre des clients dans le processus !<\/li><li><strong>Fixer des objectifs clairs<\/strong> - Comme pour toutes vos initiatives marketing, veillez \u00e0 d\u00e9finir des objectifs clairs et r\u00e9alisables. Vous pourrez ainsi suivre vos progr\u00e8s et d\u00e9terminer avec pr\u00e9cision si la promotion crois\u00e9e est efficace pour vous.<\/li><li><strong>Utilisez-le comme une exp\u00e9rience d'apprentissage<\/strong> - Utilisez toujours les strat\u00e9gies marketing que vous mettez en \u0153uvre sur votre site d'adh\u00e9sion comme une occasion d'en apprendre davantage sur votre entreprise et sur ce qui fonctionne pour vous. Accepter les commentaires de votre partenaire, essayer de nouvelles choses avec d'autres partenaires potentiels et pr\u00eater attention aux objectifs que vous vous \u00eates fix\u00e9s peuvent vous aider \u00e0 mieux comprendre ce qui int\u00e9resse votre public et comment d\u00e9velopper votre activit\u00e9 d'adh\u00e9sion.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are a number of great opportunities for growth when you use cross-promotion in your membership site's marketing strategy. Keep our tips in mind and you will be off to a great start!<\/p>","content":[{"type":"text","data":"There are a number of great opportunities for growth when you use cross-promotion in your membership site's marketing strategy. Keep our tips in mind and you will be off to a great start!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Have you ever tried cross-promotion in your business? What was your experience like?<\/em><\/p>","content":[{"type":"text","data":"<em>Have you ever tried cross-promotion in your business? What was your experience like?<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p> If you liked this post, then please follow us on <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a> for more great content. 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