{"id":17798,"date":"2019-04-25T09:42:54","date_gmt":"2019-04-25T15:42:54","guid":{"rendered":"https:\/\/memberpress.com\/?p=17798"},"modified":"2019-04-25T10:02:50","modified_gmt":"2019-04-25T16:02:50","slug":"cross-promotion-how-your-membership-site-can-benefit","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/cross-promotion-how-your-membership-site-can-benefit\/","title":{"rendered":"Promotion crois\u00e9e : Comment votre site d'adh\u00e9sion peut en b\u00e9n\u00e9ficier"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Dans le monde des affaires, le marketing et la promotion constituent toujours une partie importante de la gestion de l'entreprise. Tous les types d'entreprises, y compris les sites d'affiliation, tirent parti de la promotion crois\u00e9e pour am\u00e9liorer leur efficacit\u00e9 commerciale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais est-ce vraiment bon pour votre entreprise ? Comment lancer un partenariat de promotion crois\u00e9e ? Comment savoir si votre partenariat de promotion crois\u00e9e sera b\u00e9n\u00e9fique pour votre entreprise ? Heureusement, nous avons toutes les r\u00e9ponses dont vous avez besoin pour tirer le meilleur parti de la promotion crois\u00e9e pour votre entreprise d'affiliation !<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Qu'est-ce que la promotion crois\u00e9e ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En termes simples, la promotion crois\u00e9e est une tactique de marketing qui consiste pour une entreprise \u00e0 s'associer \u00e0 une autre entreprise apparent\u00e9e pour cibler des clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, votre entreprise proposant un mod\u00e8le d'abonnement pourrait s'associer \u00e0 un h\u00e9bergeur web, une agence de conception web ou un d\u00e9veloppeur de plugins WordPress afin de promouvoir leur activit\u00e9 aupr\u00e8s de vos clients sur votre site web, et inversement. Ainsi, en faisant la promotion de leurs activit\u00e9s sur votre site, vous avez permis \u00e0 votre public de d\u00e9couvrir un nouveau produit, tandis que leur public d\u00e9couvrira votre entreprise. C'est une situation gagnant-gagnant !<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Avantages de la promotion crois\u00e9e<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Cela fonctionne<\/strong> - Si elle est appliqu\u00e9e correctement et avec le bon partenaire, cette tactique peut donner d'excellents r\u00e9sultats, parfois assez rapidement.<\/li><li><strong>C'est abordable<\/strong> \u2013 Si votre budget marketing est limit\u00e9, la promotion crois\u00e9e peut permettre \u00e0 votre entreprise proposant des abonnements de r\u00e9aliser des \u00e9conomies, car certaines formes de promotion crois\u00e9e ne vous co\u00fbtent rien d\u2019autre que votre temps.<\/li><li><strong>Moins d'engagement<\/strong> \u2013 Votre site d'adh\u00e9sion vous permet de tester le terrain et de d\u00e9cider si vous souhaitez ou non int\u00e9grer activement cette approche dans votre strat\u00e9gie marketing. Si vous l'essayez et que cela ne vous convient pas, vous \u00eates libre de poursuivre comme bon vous semble.<\/li><li><strong>\u00c9largissement de la base de client\u00e8le<\/strong> \u2013 La promotion crois\u00e9e permettant de faire conna\u00eetre votre site d'adh\u00e9sion \u00e0 la communaut\u00e9 de fans de votre partenaire, vous disposez ainsi d'un vivier de clients potentiels bien plus large \u00e0 cibler. Et plus le nombre de personnes que vous pouvez atteindre est \u00e9lev\u00e9, plus vous avez d'opportunit\u00e9s de conversions !<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Types de promotion crois\u00e9e<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Croyez-le ou non, il existe plusieurs fa\u00e7ons de mener des actions de promotion crois\u00e9e, au-del\u00e0 de la simple publication d'une annonce sur le site web d'une autre entreprise.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Constituez un ensemble de produits et\/ou de services propos\u00e9s par chacune des deux parties.<\/li><li>N'h\u00e9sitez pas \u00e0 mentionner le nom ou les services de votre entreprise partenaire lorsque vous r\u00e9digez un article de blog ou que vous donnez une conf\u00e9rence.<\/li><li>R\u00e9diger un <g class=\"gr_ gr_13 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins replaceWithoutSep\" id=\"13\" data-gr-id=\"13\">invit\u00e9<\/g> r\u00e9diger un article pour le blog de votre entreprise partenaire.<\/li><li>S'associer avec une autre entreprise pour organiser un \u00e9v\u00e9nement ou acheter un stand de vendeur.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Comme vous pouvez le constater, il n'y a pas de limites \u00e0 la promotion crois\u00e9e, alors soyez cr\u00e9atifs et travaillez avec votre entreprise partenaire pour trouver des moyens sympas de promouvoir vos deux entreprises !<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Conseils pour la promotion crois\u00e9e<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que vous en savez un peu plus sur l'univers de la promotion crois\u00e9e, nous sommes s\u00fbrs que vous \u00eates pr\u00eat \u00e0 vous lancer, n'est-ce pas ? Voici quelques conseils pour tirer le meilleur parti de vos efforts !<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Assurez-vous que vous et votre partenaire \u00eates sur la m\u00eame longueur d'onde<\/strong> \u2013 L'\u00e9l\u00e9ment le plus important dans le cadre d'une promotion crois\u00e9e est de s'assurer que votre entreprise et celle de votre partenaire sont toutes deux pr\u00eates \u00e0 promouvoir activement leurs produits ou services respectifs, que vous disposez tous deux du public que chacun cherche \u00e0 atteindre et que vous comprenez tous deux les objectifs \u00e0 atteindre ainsi que les \u00e9tapes \u00e0 suivre pour y parvenir.<\/li><li><strong>Ne vous associez pas \u00e0 un concurrent<\/strong> \u2013 Il n\u2019est jamais judicieux d\u2019essayer de mettre en place une promotion crois\u00e9e avec une entreprise qui propose le m\u00eame produit ou service que votre site d\u2019adh\u00e9sion. Non seulement un tel accord risquerait d\u2019\u00eatre inutile, puisque les deux entreprises s\u2019adresseraient \u00e0 un public similaire, mais il pourrait \u00e9galement se retourner contre vous, car vous risqueriez de perdre des clients dans la foul\u00e9e !<\/li><li><strong>Fixer des objectifs clairs<\/strong> - Comme pour tous vos efforts de marketing, veillez \u00e0 fixer des objectifs clairs et r\u00e9alisables. Vous pourrez ainsi suivre vos progr\u00e8s et d\u00e9terminer avec pr\u00e9cision si la promotion crois\u00e9e fonctionne ou non pour vous.<\/li><li><strong>Utilisez-le comme une exp\u00e9rience d'apprentissage<\/strong> - Utilisez toujours les strat\u00e9gies de marketing que vous mettez en \u0153uvre pour votre site d'affiliation comme une occasion d'en apprendre davantage sur votre activit\u00e9 et sur ce qui fonctionne pour vous. Accepter les commentaires de votre partenaire, faire des essais avec d'autres partenaires potentiels et pr\u00eater attention aux objectifs que vous vous \u00eates fix\u00e9s peut vous aider \u00e0 mieux comprendre ce \u00e0 quoi votre public r\u00e9agit et comment d\u00e9velopper votre activit\u00e9 d'adh\u00e9sion.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Le recours \u00e0 la promotion crois\u00e9e dans la strat\u00e9gie marketing de votre site d'adh\u00e9sion offre de nombreuses opportunit\u00e9s de croissance. Gardez nos conseils \u00e0 l'esprit et vous prendrez un excellent d\u00e9part !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Avez-vous d\u00e9j\u00e0 essay\u00e9 la promotion crois\u00e9e dans votre entreprise ? Quelle a \u00e9t\u00e9 votre exp\u00e9rience ?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Si vous avez aim\u00e9 cet article, suivez-nous sur <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a> pour plus de contenu. Vous pouvez \u00e9galement trouver MemberPress sur <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;et&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>In business, marketing and promotion is always an important part of running your business. All kinds of businesses, including membership sites, take advantage of cross-promotion to market more efficiently. But is it really good for your business? How do you go about starting a cross-promotional partnership? How do you know if your cross-promotional partnership will [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":17858,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134,94,442],"tags":[462,70],"class_list":["post-17798","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-how-to-2","category-marketing","category-promotions","tag-membership-business","tag-membership-site","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"There are a number of great opportunities for growth when you use cross-promotion in your membership site&#039;s marketing strategy. 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