{"id":17814,"date":"2019-05-01T06:00:18","date_gmt":"2019-05-01T12:00:18","guid":{"rendered":"https:\/\/memberpress.com\/?p=17814"},"modified":"2019-04-29T17:26:05","modified_gmt":"2019-04-29T23:26:05","slug":"should-your-membership-site-have-yearly-or-monthly-fees","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/","title":{"rendered":"Votre site d'adh\u00e9sion doit-il avoir des frais annuels ou mensuels ?"},"content":{"rendered":"<p>Il peut \u00eatre tr\u00e8s difficile de d\u00e9terminer les prix et les options de paiement pour un site d'affiliation.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69df286a138bb\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69df286a138bb\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#Is_Your_Marketing_Good_Enough\" >Votre marketing est-il suffisant ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#Are_You_Prepared_to_Offer_a_Discount\" >\u00cates-vous pr\u00eat \u00e0 offrir une remise ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#Can_You_Keep_Providing_Value\" >Pouvez-vous continuer \u00e0 apporter de la valeur ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Vous devez non seulement d\u00e9terminer la valeur de votre programme en tenant compte de la r\u00e9mun\u00e9ration que vous m\u00e9ritez pour la cr\u00e9ation et la gestion de votre site, mais aussi d\u00e9terminer le montant que votre public sera pr\u00eat \u00e0 payer pour y avoir acc\u00e8s. <\/p>\n\n\n\n<p>En outre, vous devez d\u00e9cider si votre site d'adh\u00e9sion doit \u00eatre factur\u00e9 \u00e0 l'ann\u00e9e ou au mois.<\/p>\n\n\n\n<p>Comme nous l'avons d\u00e9j\u00e0 publi\u00e9 dans une s\u00e9rie sur <a href=\"https:\/\/memberpress.com\/fr\/how-to-price-memberships-part-1-the-anchoring-effect\/\">comment fixer le prix des adh\u00e9sions<\/a>Dans le cadre de cet article, nous nous efforcerons de vous aider \u00e0 d\u00e9cider si votre site d'affiliation doit \u00eatre factur\u00e9 \u00e0 l'ann\u00e9e ou au mois.<\/p>\n\n\n\n<p>Les deux options ont leurs avantages et leurs inconv\u00e9nients et, comme le montre cet article, il y a beaucoup de choses \u00e0 prendre en compte avant de choisir un mod\u00e8le de tarification pour votre site d'affiliation.<\/p>\n\n\n\n<p>Commen\u00e7ons donc...<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Your_Marketing_Good_Enough\"><\/span>Votre marketing est-il suffisant ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les frais annuels \u00e9tant plus \u00e9lev\u00e9s que les frais mensuels, ils peuvent \u00eatre plus difficiles \u00e0 vendre. Si vous envisagez de proposer une option de paiement annuel, vous devez donc vous demander si vous pouvez vendre d'embl\u00e9e une ann\u00e9e d'acc\u00e8s.<\/p>\n\n\n\n<p>Si votre site d'affiliation est nouveau, ou si vous n'avez pas encore d'adeptes ou de r\u00e9putation dans votre domaine, il peut \u00eatre difficile de convaincre vos visiteurs de payer d'embl\u00e9e l'\u00e9quivalent d'une ann\u00e9e de frais mensuels.<\/p>\n\n\n\n<p>Heureusement, il y a beaucoup de choses que vous pouvez faire pour rendre votre site web plus attrayant. <a href=\"https:\/\/memberpress.com\/fr\/make-your-membership-website-look-more-professional\/\">professionnel et digne de confiance<\/a> pour y rem\u00e9dier. Veiller \u00e0 ce que votre site ait une conception de haute qualit\u00e9, publier des t\u00e9moignages et partager votre histoire peut contribuer \u00e0 persuader vos visiteurs que votre produit vaut la peine d'\u00eatre investi. La mise en place d'une garantie de remboursement peut \u00e9galement s'av\u00e9rer utile. <\/p>\n\n\n\n<p>En outre, en veillant \u00e0 ce que votre mat\u00e9riel de marketing soit bien optimis\u00e9 pour votre public cible, vous pouvez vous aider \u00e0 conclure l'affaire. Veillez \u00e0 bien vendre les avantages de votre programme d'adh\u00e9sion sur votre site web, plut\u00f4t que de vous contenter d'en \u00e9num\u00e9rer les caract\u00e9ristiques. Toutefois, si votre programme comprend beaucoup de contenu ainsi que des <a href=\"https:\/\/memberpress.com\/fr\/what-types-of-content-can-you-create-for-a-membership-site\/\">diff\u00e9rents types de contenu<\/a>comme les vid\u00e9os et les quiz, n'oubliez pas de le mentionner sur votre site web. <a href=\"https:\/\/memberpress.com\/fr\/how-to-create-a-landing-page-for-your-membership-site\/\">page d'atterrissage du site d'adh\u00e9sion<\/a>.<\/p>\n\n\n\n<p>L'ajout d'un blog en libre acc\u00e8s \u00e0 votre site d'adh\u00e9sion peut contribuer \u00e0 votre marketing ainsi qu'\u00e0 la promotion de votre site. <a href=\"https:\/\/memberpress.com\/fr\/why-your-membership-site-needs-a-blog\/\">d'autres avantages pour votre site web<\/a>. Lorsqu'il s'agit d'augmenter le nombre d'inscriptions, un blog peut \u00eatre un endroit o\u00f9 vous partagez certains de vos meilleurs contenus, vous donnant l'occasion de d\u00e9montrer votre expertise et votre cr\u00e9dibilit\u00e9 pour montrer que le paiement d'un droit d'entr\u00e9e annuel pour l'acc\u00e8s \u00e0 votre contenu premium est un bon investissement.<\/p>\n\n\n\n<p>Si, apr\u00e8s une \u00e9valuation impartiale de votre site web et de votre programme d'adh\u00e9sion, vous pouvez honn\u00eatement affirmer que le marketing et la pr\u00e9sentation de votre site sont \u00e0 la hauteur, la facturation d'une redevance annuelle peut \u00eatre une option viable pour votre projet.<\/p>\n\n\n\n<p>Quoi qu'il en soit, il y a encore d'autres \u00e9l\u00e9ments \u00e0 prendre en compte lorsque vous d\u00e9cidez de proposer des frais annuels ou mensuels pour votre site d'adh\u00e9sion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_You_Prepared_to_Offer_a_Discount\"><\/span>\u00cates-vous pr\u00eat \u00e0 offrir une remise ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si votre site n'est pas enti\u00e8rement optimis\u00e9 pour obtenir les meilleures conversions possibles, cela ne signifie pas n\u00e9cessairement que vous ne serez pas en mesure de vendre des abonnements annuels.<\/p>\n\n\n\n<p>L'un des moyens de r\u00e9soudre ce probl\u00e8me de marketing consiste \u00e0 proposer des r\u00e9ductions de prix ou des am\u00e9liorations d'acc\u00e8s afin de rendre vos frais annuels plus attrayants. En fait, vos membres s'attendent peut-\u00eatre \u00e0 une certaine forme de r\u00e9compense pour leur paiement annuel, surtout s'ils sont clients d'entreprises qui offrent r\u00e9guli\u00e8rement ce type de r\u00e9duction, comme les h\u00e9bergeurs de sites web ou les services de stockage dans le nuage.<\/p>\n\n\n\n<p>Ainsi, si vous consid\u00e9rez que votre redevance mensuelle \u00e9quivalente est de $20, vous pouvez fixer le prix annuel \u00e0 $200. Cela repr\u00e9sente une \u00e9conomie de $40, soit l'\u00e9quivalent de deux paiements mensuels, par rapport au prix d'un an d'acc\u00e8s pay\u00e9 mensuellement.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement inclure un contenu suppl\u00e9mentaire ou d'autres avantages, comme une correspondance \u00e9lectronique individuelle ou l'acc\u00e8s \u00e0 un service d'assistance prioritaire, afin de rendre plus attrayante la valeur plus \u00e9lev\u00e9e d'un abonnement annuel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_You_Keep_Providing_Value\"><\/span>Pouvez-vous continuer \u00e0 apporter de la valeur ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le principal avantage de la redevance annuelle par rapport \u00e0 la redevance mensuelle est qu'elle vous permet de payer en une seule fois l'\u00e9quivalent d'une ann\u00e9e.<\/p>\n\n\n\n<p>Toutefois, comme nous l'avons vu, il peut \u00eatre plus difficile de vendre un abonnement annuel que des abonnements mensuels. Il peut \u00e9galement \u00eatre difficile de maintenir un abonnement mensuel actif, car lorsque vous facturez des frais mensuels, vos membres peuvent annuler leur abonnement \u00e0 tout moment au cours de l'ann\u00e9e (en fonction de vos conditions g\u00e9n\u00e9rales d'utilisation).<\/p>\n\n\n\n<p>Si vous optez pour des frais mensuels, il est important de tenir compte du fait que vous aurez probablement besoin d'une grande quantit\u00e9 de contenu ou de la possibilit\u00e9 de fournir \u00e0 vos membres un acc\u00e8s r\u00e9gulier \u00e0 du nouveau mat\u00e9riel afin de pouvoir <a href=\"https:\/\/memberpress.com\/fr\/reducing-your-membership-sites-churn\/\">atteindre un faible taux de d\u00e9sabonnement<\/a> sur votre site.<\/p>\n\n\n\n<p>Par exemple, si quelqu'un peut s'inscrire, payer les frais du premier mois, puis acc\u00e9der et consommer tout ce que vous avez \u00e0 offrir au cours de ce premier mois, il lui sera difficile de justifier le co\u00fbt des frais r\u00e9currents apr\u00e8s le premier ou les deux premiers mois.<\/p>\n\n\n\n<p>Par cons\u00e9quent, si vous d\u00e9cidez de proposer un plan d'abonnement mensuel, vous devez vous assurer que votre programme d'adh\u00e9sion contient suffisamment de contenu pour satisfaire vos membres pendant plusieurs mois ou que vous vous engagez \u00e0 fournir un flux r\u00e9gulier de nouveaux contenus chaque mois.<\/p>\n\n\n\n<p>L'un des moyens d'y parvenir sans avoir \u00e0 cr\u00e9er de nouveaux contenus chaque mois est d'\u00e9chelonner ou de diffuser au compte-gouttes les contenus destin\u00e9s \u00e0 vos membres. De bons plugins d'adh\u00e9sion comme MemberPress facilitent le contr\u00f4le et l'automatisation du contenu auquel vos membres ont acc\u00e8s et \u00e0 quel moment.<\/p>\n\n\n\n<p>En utilisant le <a href=\"https:\/\/memberpress.com\/fr\/docs\/dripping-and-expiring-content\/#sequence\">s\u00e9quence goutte \u00e0 goutte<\/a> de MemberPress, vous pouvez d\u00e9finir le moment o\u00f9 un \u00e9l\u00e9ment de contenu de votre site devient disponible, par exemple une semaine ou deux mois apr\u00e8s qu'un utilisateur a rejoint votre programme.<\/p>\n\n\n\n<p>Une autre fa\u00e7on de rendre le paiement d'une cotisation mensuelle plus acceptable pour vos membres consiste \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/making-your-membership-site-more-interactive\/\">ajouter des \u00e9l\u00e9ments interactifs \u00e0 votre site d'adh\u00e9sion<\/a>. Y compris l'acc\u00e8s \u00e0 un <a href=\"https:\/\/memberpress.com\/fr\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">forum de discussion<\/a> ou un groupe Facebook priv\u00e9 dans le cadre de vos plans d'adh\u00e9sion pourrait inciter vos utilisateurs \u00e0 continuer \u00e0 payer leur cotisation mensuelle afin de conserver l'acc\u00e8s \u00e0 ces communaut\u00e9s. D'autres options pourraient inclure des webinaires hebdomadaires ou mensuels, des appels de groupe r\u00e9guliers ou d'autres activit\u00e9s auxquelles seuls les membres actifs ont acc\u00e8s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cet article sur la question de savoir si votre site d'affiliation doit avoir des frais annuels ou mensuels vous a donn\u00e9, je l'esp\u00e8re, suffisamment d'informations pour vous permettre de prendre une d\u00e9cision \u00e0 ce sujet.<\/p>\n\n\n\n<p>Comme nous venons de le voir, les deux approches pr\u00e9sentent des avantages et des inconv\u00e9nients. Cela signifie qu'il n'y a malheureusement pas de bonne ou de mauvaise r\u00e9ponse \u00e0 la question de savoir si vous devez facturer des frais mensuels ou annuels. Dans de nombreux cas, il est pr\u00e9f\u00e9rable de proposer \u00e0 la fois des abonnements mensuels et des abonnements annuels afin d'attirer le public le plus large possible.<\/p>\n\n\n\n<p>Toutefois, m\u00eame si vous proposez les deux options, les informations contenues dans ce guide devraient vous aider \u00e0 d\u00e9cider si vous devez promouvoir l'option annuelle ou mensuelle sur votre site.<\/p>\n\n\n\n<p>N'oubliez pas cependant que les cotisations annuelles et mensuelles ne sont pas les seules options. Vous pouvez \u00e9galement envisager des adh\u00e9sions \u00e0 dur\u00e9e d\u00e9termin\u00e9e, des plans de paiement \u00e9chelonn\u00e9 o\u00f9 la cotisation est pay\u00e9e apr\u00e8s un certain nombre de versements, ou m\u00eame des adh\u00e9sions \u00e0 vie avec une cotisation unique. Enfin, il y a <a href=\"https:\/\/memberpress.com\/fr\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">plusieurs niveaux de tarification pour les membres<\/a> \u00e0 prendre en compte.<\/p>\n\n\n\n<p>Cela d\u00e9pend vraiment du type de site d'adh\u00e9sion que vous g\u00e9rez, de la quantit\u00e9 et du type de contenu auquel vos membres ont acc\u00e8s, et des attentes de votre secteur quant \u00e0 ce qui fonctionnera le mieux dans le cadre de votre projet.<\/p>\n\n\n\n<p>Heureusement, les plugins d'adh\u00e9sion comme MemberPress vous offrent la flexibilit\u00e9 n\u00e9cessaire pour essayer diff\u00e9rentes approches afin de trouver la meilleure option de paiement pour votre site.<\/p>\n\n\n\n<p><em>Opterez-vous pour des frais d'adh\u00e9sion mensuels ou annuels ? Faites-le nous savoir dans les commentaires ci-dessous. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Working out the pricing and payment options for a membership site can be very difficult. Not only do you have to determine the value of your program while also taking into consideration how much compensation you deserve for creating and managing your site, but you also have to consider how much your audience will be [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":17815,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[467,468],"class_list":{"0":"post-17814","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-fees","9":"tag-payments","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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17:46:17","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:06","updated":"2026-03-03 15:06:51"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tShould Your Membership Site Have Yearly or Monthly Fees\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Advice","link":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/"},{"label":"Should Your Membership Site Have Yearly or Monthly Fees","link":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"4","content_native":[{"type":"core\/paragraph","render":"<p>Working out the pricing and payment options for a membership site can be very difficult.<\/p>","content":[{"type":"text","data":"Working out the pricing and payment options for a membership site can be very difficult."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Not only do you have to determine the value of your program while also taking into consideration how much compensation you deserve for creating and managing your site, but you also have to consider how much your audience will be willing to pay for access. <\/p>","content":[{"type":"text","data":"Not only do you have to determine the value of your program while also taking into consideration how much compensation you deserve for creating and managing your site, but you also have to consider how much your audience will be willing to pay for access. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Not only that, but you need to decide on things like whether your membership site should have yearly or monthly fees.<\/p>","content":[{"type":"text","data":"Not only that, but you need to decide on things like whether your membership site should have yearly or monthly fees."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As we\u2019ve already published a series on <a href=\"https:\/\/memberpress.com\/how-to-price-memberships-part-1-the-anchoring-effect\/\">how to price memberships<\/a>, this article will focus on helping you decide whether your membership site should have yearly or monthly fees.<\/p>","content":[{"type":"text","data":"As we\u2019ve already published a series on <a href=\"https:\/\/memberpress.com\/how-to-price-memberships-part-1-the-anchoring-effect\/\">how to price memberships<\/a>, this article will focus on helping you decide whether your membership site should have yearly or monthly fees."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Both options have their pros and cons, and, as this article will cover, there\u2019s lots to consider before deciding on a pricing model for your membership site.<\/p>","content":[{"type":"text","data":"Both options have their pros and cons, and, as this article will cover, there\u2019s lots to consider before deciding on a pricing model for your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So let\u2019s get started\u2026<\/p>","content":[{"type":"text","data":"So let\u2019s get started\u2026"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Is Your Marketing Good Enough?<\/h3>","content":"Votre marketing est-il suffisant ?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>As yearly fees will be higher than monthly fees, they can be a tougher sell. So one question you need to ask yourself if you\u2019re considering offering a yearly payment option is whether you can sell a year\u2019s worth of access up front.<\/p>","content":[{"type":"text","data":"As yearly fees will be higher than monthly fees, they can be a tougher sell. So one question you need to ask yourself if you\u2019re considering offering a yearly payment option is whether you can sell a year\u2019s worth of access up front."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your membership site is new, or you don\u2019t have an existing following or reputation in your space, then it might be difficult to convince your visitors to pay the equivalent of a year\u2019s worth of monthly fees upfront.<\/p>","content":[{"type":"text","data":"If your membership site is new, or you don\u2019t have an existing following or reputation in your space, then it might be difficult to convince your visitors to pay the equivalent of a year\u2019s worth of monthly fees upfront."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thankfully, there\u2019s lots you can do to make your website look more <a href=\"https:\/\/memberpress.com\/make-your-membership-website-look-more-professional\/\">professional and trustworthy<\/a> to help overcome this. Ensuring your site has a high-quality design, publishing testimonials, and sharing your backstory can all help persuade your visitors that your product is worth investing in. Having a money-back guarantee in place can help too. <\/p>","content":[{"type":"text","data":"Thankfully, there\u2019s lots you can do to make your website look more <a href=\"https:\/\/memberpress.com\/make-your-membership-website-look-more-professional\/\">professional and trustworthy<\/a> to help overcome this. Ensuring your site has a high-quality design, publishing testimonials, and sharing your backstory can all help persuade your visitors that your product is worth investing in. Having a money-back guarantee in place can help too. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, by making sure your marketing materials are well optimized for your target audience can help you close the deal. Be sure to really sell the benefits of your membership program on your website, rather than just listing the features. However, if your program does include lots of content as well as <a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\">different types of content<\/a>, such as videos and quizzes, then be sure to mention this on your <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\">membership site landing page<\/a>.<\/p>","content":[{"type":"text","data":"Also, by making sure your marketing materials are well optimized for your target audience can help you close the deal. Be sure to really sell the benefits of your membership program on your website, rather than just listing the features. However, if your program does include lots of content as well as <a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\">different types of content<\/a>, such as videos and quizzes, then be sure to mention this on your <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\">membership site landing page<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Adding a free-to-access blog to your membership site can help with your marketing as well as <a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\">benefiting your website in other ways<\/a>. When it comes to increasing sign-ups, a blog can be a place where you share some of your best content, giving you an opportunity to demonstrate your expertise and credibility to show that paying a yearly fee upfront for access to your premium content is a good investment.<\/p>","content":[{"type":"text","data":"Adding a free-to-access blog to your membership site can help with your marketing as well as <a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\">benefiting your website in other ways<\/a>. When it comes to increasing sign-ups, a blog can be a place where you share some of your best content, giving you an opportunity to demonstrate your expertise and credibility to show that paying a yearly fee upfront for access to your premium content is a good investment."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If after giving your website and membership program an unbiased evaluation you can honestly state that your site\u2019s marketing and presentation is up to scratch, then charging a yearly fee could be a viable option for your project.<\/p>","content":[{"type":"text","data":"If after giving your website and membership program an unbiased evaluation you can honestly state that your site\u2019s marketing and presentation is up to scratch, then charging a yearly fee could be a viable option for your project."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, either way, there\u2019s still more to consider when deciding whether to offer yearly or monthly fees for your membership site.<\/p>","content":[{"type":"text","data":"However, either way, there\u2019s still more to consider when deciding whether to offer yearly or monthly fees for your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Are You Prepared to Offer a Discount?<\/h3>","content":"\u00cates-vous pr\u00eat \u00e0 offrir une remise ?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>If your site isn\u2019t fully optimized for the highest conversions possible, it doesn\u2019t necessarily mean you won\u2019t be able to sell yearly memberships fees.<\/p>","content":[{"type":"text","data":"If your site isn\u2019t fully optimized for the highest conversions possible, it doesn\u2019t necessarily mean you won\u2019t be able to sell yearly memberships fees."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way to overcome the marketing issue is to offer price discounts or access upgrades to make your yearly fees more appealing. In fact, your members may be expecting some kind of reward for paying yearly anyway, especially if they\u2019re customers of businesses that routinely offer this type of discount, such as web hosts or cloud storage services.<\/p>","content":[{"type":"text","data":"One way to overcome the marketing issue is to offer price discounts or access upgrades to make your yearly fees more appealing. In fact, your members may be expecting some kind of reward for paying yearly anyway, especially if they\u2019re customers of businesses that routinely offer this type of discount, such as web hosts or cloud storage services."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, if you consider your equivalent monthly fee to be $20, you could set the yearly price at $200. This represents a saving of $40, or the equivalent of two monthly payments, over the price of one year\u2019s access when paid monthly.<\/p>","content":[{"type":"text","data":"So, if you consider your equivalent monthly fee to be $20, you could set the yearly price at $200. This represents a saving of $40, or the equivalent of two monthly payments, over the price of one year\u2019s access when paid monthly."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Alternatively, you could include extra content or other perks, like one-to-one email correspondence or access to a priority support service to make the higher ticket value of a yearly fee more attractive.<\/p>","content":[{"type":"text","data":"Alternatively, you could include extra content or other perks, like one-to-one email correspondence or access to a priority support service to make the higher ticket value of a yearly fee more attractive."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Can You Keep Providing Value?<\/h3>","content":"Pouvez-vous continuer \u00e0 apporter de la valeur ?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The main benefit of yearly fees versus monthly fees is that you get a year\u2019s worth of payment upfront, in one go.<\/p>","content":[{"type":"text","data":"The main benefit of yearly fees versus monthly fees is that you get a year\u2019s worth of payment upfront, in one go."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, as we\u2019ve covered, it can be harder to sell a yearly membership site fee compared to monthly fees. But keeping a monthly subscription active can be difficult too, as when charging monthly fees, your members can cancel at any time during the year (depending on your terms and conditions).<\/p>","content":[{"type":"text","data":"However, as we\u2019ve covered, it can be harder to sell a yearly membership site fee compared to monthly fees. But keeping a monthly subscription active can be difficult too, as when charging monthly fees, your members can cancel at any time during the year (depending on your terms and conditions)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So if you\u2019re leaning towards monthly fees, one important point to consider is that you\u2019re likely to need a large amount of membership content or the ability to provide your members with access to new material on a regular basis in order to <a href=\"https:\/\/memberpress.com\/reducing-your-membership-sites-churn\/\">achieve a low churn rate<\/a> on your site.<\/p>","content":[{"type":"text","data":"So if you\u2019re leaning towards monthly fees, one important point to consider is that you\u2019re likely to need a large amount of membership content or the ability to provide your members with access to new material on a regular basis in order to <a href=\"https:\/\/memberpress.com\/reducing-your-membership-sites-churn\/\">achieve a low churn rate<\/a> on your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if someone can sign up, pay the first month\u2019s fees, then access and consume everything you have to offer in that first month, it will be hard for them to justify the expense of paying the recurring fees after the first month or two.<\/p>","content":[{"type":"text","data":"For example, if someone can sign up, pay the first month\u2019s fees, then access and consume everything you have to offer in that first month, it will be hard for them to justify the expense of paying the recurring fees after the first month or two."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So if you do decide to offer a monthly payment subscription plan, you should ensure that your membership program has enough content to keep your members satisfied for multiple months or you commit to delivering a steady stream of newly released content each month.<\/p>","content":[{"type":"text","data":"So if you do decide to offer a monthly payment subscription plan, you should ensure that your membership program has enough content to keep your members satisfied for multiple months or you commit to delivering a steady stream of newly released content each month."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way you can achieve this without actually creating new content each and every month is to stagger or drip the release of content to your members. Good membership plugins like MemberPress make it easy to control and automate what content your members can access when.<\/p>","content":[{"type":"text","data":"One way you can achieve this without actually creating new content each and every month is to stagger or drip the release of content to your members. Good membership plugins like MemberPress make it easy to control and automate what content your members can access when."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By using the <a href=\"https:\/\/memberpress.com\/docs\/dripping-and-expiring-content\/#sequence\">sequence dripping<\/a> feature of MemberPress, you can define when a piece of content on your site becomes available, such as one week or two months for example, after a user joined your program.<\/p>","content":[{"type":"text","data":"By using the <a href=\"https:\/\/memberpress.com\/docs\/dripping-and-expiring-content\/#sequence\">sequence dripping<\/a> feature of MemberPress, you can define when a piece of content on your site becomes available, such as one week or two months for example, after a user joined your program."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Another way you can make charging a monthly fee more palatable to your members is to <a href=\"https:\/\/memberpress.com\/making-your-membership-site-more-interactive\/\">add interactive elements to your membership site<\/a>. Including access to a <a href=\"https:\/\/memberpress.com\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">discussion forum<\/a> or a private Facebook group as part of your membership plans might make your users more willing to continue paying their monthly fees in order to maintain access to these communities. Other options could include weekly or monthly webinars, regular group calls, or other activities that only active members can access.<\/p>","content":[{"type":"text","data":"Another way you can make charging a monthly fee more palatable to your members is to <a href=\"https:\/\/memberpress.com\/making-your-membership-site-more-interactive\/\">add interactive elements to your membership site<\/a>. Including access to a <a href=\"https:\/\/memberpress.com\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">discussion forum<\/a> or a private Facebook group as part of your membership plans might make your users more willing to continue paying their monthly fees in order to maintain access to these communities. Other options could include weekly or monthly webinars, regular group calls, or other activities that only active members can access."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"R\u00e9flexions finales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>This article on whether your membership site should have yearly or monthly fees has hopefully given you enough information to make a decision on this topic.<\/p>","content":[{"type":"text","data":"This article on whether your membership site should have yearly or monthly fees has hopefully given you enough information to make a decision on this topic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As we\u2019ve just seen, there are pros and cons to both approaches. This means, unfortunately, there\u2019s no right or wrong answer as to whether you should charge monthly or yearly fees. In many cases, you\u2019ll want to offer both monthly and yearly subscription options to appeal to the widest audience.<\/p>","content":[{"type":"text","data":"As we\u2019ve just seen, there are pros and cons to both approaches. This means, unfortunately, there\u2019s no right or wrong answer as to whether you should charge monthly or yearly fees. In many cases, you\u2019ll want to offer both monthly and yearly subscription options to appeal to the widest audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, even if you do offer both options, the information in this guide should help you decide whether you should promote the yearly or monthly plan as the preferred option on your site.<\/p>","content":[{"type":"text","data":"However, even if you do offer both options, the information in this guide should help you decide whether you should promote the yearly or monthly plan as the preferred option on your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don\u2019t forget though, yearly and monthly fees aren\u2019t the only options. You could also consider fixed term memberships, installment plans where the fee is paid off after a set number of payments, or even lifetime memberships with a one-time fee. Then there\u2019s <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">multiple membership pricing tiers<\/a> to consider too.<\/p>","content":[{"type":"text","data":"Don\u2019t forget though, yearly and monthly fees aren\u2019t the only options. You could also consider fixed term memberships, installment plans where the fee is paid off after a set number of payments, or even lifetime memberships with a one-time fee. Then there\u2019s <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">multiple membership pricing tiers<\/a> to consider too."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It really depends on the type of membership site you\u2019re running, how much and what type of content your members get access to, and what the expectations are in your industry as to what will work best with your project.<\/p>","content":[{"type":"text","data":"It really depends on the type of membership site you\u2019re running, how much and what type of content your members get access to, and what the expectations are in your industry as to what will work best with your project."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thankfully, membership plugins like MemberPress give you the flexibility you need to try different approaches to find the best payment option for your site.<\/p>","content":[{"type":"text","data":"Thankfully, membership plugins like MemberPress give you the flexibility you need to try different approaches to find the best payment option for your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Will you choose monthly or yearly membership site fees? Let us know in the comments below. <\/em><\/p>","content":[{"type":"text","data":"<em>Will you choose monthly or yearly membership site fees? Let us know in the comments below. <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=17814"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/17815"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=17814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=17814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=17814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}