{"id":17821,"date":"2019-04-29T07:27:16","date_gmt":"2019-04-29T13:27:16","guid":{"rendered":"https:\/\/memberpress.com\/?p=17821"},"modified":"2021-03-01T13:18:18","modified_gmt":"2021-03-01T20:18:18","slug":"the-importance-of-setting-goals-for-your-membership-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/the-importance-of-setting-goals-for-your-membership-business\/","title":{"rendered":"Comment d\u00e9finir des objectifs commerciaux pour votre site d'adh\u00e9sion (et pourquoi vous devriez le faire)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">L'une des principales difficult\u00e9s pour les chefs de petites entreprises est de trouver le temps de d\u00e9finir des objectifs professionnels solides et r\u00e9alisables. En tant que dirigeant d'une entreprise fonctionnant par adh\u00e9sion, on peut facilement se laisser absorber par les t\u00e2ches quotidiennes, au point de se retrouver \u00e0 s'inqui\u00e9ter plut\u00f4t qu'\u00e0 pr\u00e9parer l'avenir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il peut \u00eatre tentant d'aborder votre activit\u00e9 d'adh\u00e9sion comme une corv\u00e9e quotidienne consistant \u00e0 essayer d'obtenir des conversions et de nouveaux clients, \u00e0 r\u00e9diger quelques messages sur les m\u00e9dias sociaux et \u00e0 envoyer quelques courriels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, cela va bien au-del\u00e0 du simple travail quotidien. Et une fois que vous aurez adopt\u00e9 cet \u00e9tat d'esprit, vous serez mieux \u00e0 m\u00eame de planifier l'avenir de votre entreprise sur le long terme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais par o\u00f9 commencer ? Quels objectifs faut-il se fixer ? Dans cet article de blog, nous allons vous donner quelques r\u00e9ponses \u00e9l\u00e9mentaires \u00e0 ces questions pour vous aider \u00e0 vous lancer sur la voie d'une d\u00e9finition efficace de vos objectifs. Alors, c'est parti !<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Pourquoi fixer des objectifs commerciaux pour votre site d'adh\u00e9sion ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est important de fixer des objectifs pour votre entreprise d'affiliation, et ce pour plusieurs raisons :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Il vous permet de rester motiv\u00e9<\/strong>. Fixer des objectifs est un excellent moyen de vous motiver, vous et votre \u00e9quipe, au fur et \u00e0 mesure que vous d\u00e9veloppez votre entreprise. La possibilit\u00e9 de suivre vos progr\u00e8s et de voir \u00e0 quel point vous \u00eates proche d'atteindre des \u00e9tapes importantes est toujours un excellent moyen de maintenir l'\u00e9lan.<\/li><li><strong>Il vous tient inform\u00e9 de vos progr\u00e8s<\/strong>. Lorsque vous mettez vos objectifs par \u00e9crit et que vous les passez en revue de temps \u00e0 autre, vous pouvez \u00e9valuer dans quelle mesure vos efforts vous permettent de les atteindre. Vous pouvez \u00e9galement identifier vos points faibles, ce qui vous permet de trouver des solutions pour surmonter ces obstacles et atteindre malgr\u00e9 tout l'objectif que vous vous \u00eates fix\u00e9.<\/li><li><strong>Il vous oblige \u00e0 rendre des comptes<\/strong>. Un autre avantage de la fixation d'objectifs est qu'elle vous rend responsable de vos t\u00e2ches. La mise en place d'objectifs et d'un plan pour les atteindre vous permettra de garder le contr\u00f4le et de rester sur la bonne voie.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les objectifs ne sont pas seulement des lignes directrices strictes qui vous occupent l'esprit ; ce sont des \u00e9tapes qui vous aident \u00e0 atteindre un but bien plus ambitieux. Chaque fois que vous franchissez une \u00e9tape, vous vous rapprochez un peu plus de votre objectif principal.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Quels types d'objectifs devez-vous vous fixer ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les objectifs peuvent varier d'une entreprise \u00e0 l'autre, de sorte qu'aucune organisation n'est oblig\u00e9e d'avoir les m\u00eames. Voici toutefois quelques objectifs de base que toute entreprise devrait se fixer :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Un service \u00e0 la client\u00e8le rapide et de qualit\u00e9<\/strong>. Rien n'est pire pour votre entreprise qu'un mauvais service \u00e0 la client\u00e8le. Apr\u00e8s tout, c'est la qualit\u00e9 de votre service \u00e0 la client\u00e8le qui peut arr\u00eater ou encourager les clients \u00e0 revenir. Veiller \u00e0 ce que votre service client\u00e8le soit irr\u00e9prochable est toujours un objectif louable.<\/li><li><strong>Ressources fiables\/employ\u00e9s<\/strong>. Un autre objectif que votre association devrait toujours s'efforcer d'atteindre est de disposer d'un personnel comp\u00e9tent et de ressources de qualit\u00e9. Avec un personnel et des ressources excellents pour soutenir votre activit\u00e9, vous serez sur la voie du succ\u00e8s.<\/li><li><strong>Marketing solide<\/strong>. Le service client est essentiel, car c'est ce qui fid\u00e9lise vos clients. Cependant, sans une excellente strat\u00e9gie marketing, vous n'aurez tout simplement pas de clients qui viendront vers vous ! Il est donc indispensable de mettre en place une strat\u00e9gie marketing solide pour d\u00e9velopper une activit\u00e9 d'abonnement florissante.<\/li><li><strong>Flux de tr\u00e9sorerie<\/strong>. D'une mani\u00e8re g\u00e9n\u00e9rale, tous les objectifs susmentionn\u00e9s concourent \u00e0 la r\u00e9alisation de l'objectif d'augmentation de la tr\u00e9sorerie. Mais le fait de fixer des objectifs concrets pour vos finances vous aidera \u00e0 comprendre o\u00f9 vous devez travailler pour am\u00e9liorer vos processus.<\/li><\/ul>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Comment fixer des objectifs pour votre activit\u00e9 d'adh\u00e9sion ?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>R\u00e9fl\u00e9chir \u00e0 des objectifs \u00e0 long terme<\/strong>. Quel est votre objectif final ? O\u00f9 souhaitez-vous que votre entreprise bas\u00e9e sur un syst\u00e8me d'abonnement se situe dans cinq \u00e0 dix ans ? Que comptez-vous faire pour atteindre ces objectifs \u00e0 long terme ? Ne vous limitez pas \u00e0 des objectifs mensuels ou annuels. Voyez plus loin !<\/li><li><strong>R\u00e9fl\u00e9chissez aux valeurs et \u00e0 la mission de votre entreprise<\/strong>. Veillez \u00e0 avoir consign\u00e9 par \u00e9crit les valeurs et la mission de votre entreprise afin de pouvoir vous y r\u00e9f\u00e9rer lorsque vous d\u00e9finissez les objectifs de votre activit\u00e9. Si chaque objectif que vous vous fixez s\u2019aligne sur vos valeurs et votre mission, vous mettrez toutes les chances de votre c\u00f4t\u00e9 pour r\u00e9ussir.<\/li><li><strong>Relevez le d\u00e9fi<\/strong>. Un autre avantage des objectifs, c\u2019est qu\u2019ils vous obligent \u00e0 prendre conscience de ce dont vous \u00eates capable. N\u2019ayez pas peur de vous lancer des d\u00e9fis lorsque vous vous fixez des objectifs. Si vous ne les atteignez pas, ce n\u2019est pas grave. R\u00e9organisez-vous et r\u00e9essayez. Mettez-vous au d\u00e9fi d\u2019\u00e9crire 10 articles de blog suppl\u00e9mentaires, d\u2019envoyer un e-mail de plus par jour, de publier quelques fois de plus par semaine sur les r\u00e9seaux sociaux. On ne sait jamais de quoi on est capable tant qu\u2019on n\u2019a pas essay\u00e9 !<\/li><li><strong>Fixer une date limite<\/strong>. \u00c0 quoi sert un objectif sans \u00e9ch\u00e9ance ? Fixer des \u00e9ch\u00e9ances pour votre entreprise vous aidera \u00e0 suivre vos progr\u00e8s de mani\u00e8re concr\u00e8te. En fixant des \u00e9ch\u00e9ances, vous pourrez mieux \u00e9valuer les points sur lesquels vous devez travailler \u2014 et apporter des am\u00e9liorations lorsque vous recommencerez.<\/li><\/ul>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>R\u00e9flexions finales<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les objectifs sont essentiels \u00e0 la r\u00e9ussite de votre site d'affiliation. Quelle que soit la taille de vos objectifs, le fait de les fixer permet \u00e0 votre site d'atteindre de nouveaux niveaux de r\u00e9ussite. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veillez \u00e0 ce que vos objectifs soient sp\u00e9cifiques, align\u00e9s sur vos valeurs et bien d\u00e9finis. Commencez par vous fixer des objectifs dans ces quatre domaines fondamentaux :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Un service client rapide et de qualit\u00e9<\/li><li>Des ressources et des employ\u00e9s fiables<\/li><li>Commercialisation vendue<\/li><li>Flux de tr\u00e9sorerie<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En gardant ces conseils \u00e0 l'esprit, vous pourrez d\u00e9velopper votre activit\u00e9 d'abonnement en un rien de temps ! Si vous n'avez pas encore lanc\u00e9 le site d'abonnement dont vous r\u00eavez, faites-en votre <em>premier<\/em> objectif. Pour en savoir plus <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> aujourd'hui. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Quels sont les objectifs que vous vous \u00eates fix\u00e9s pour votre entreprise ?  Faites-nous en part dans la section des commentaires.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>One major struggle for small business owners is finding time to set business goals that are solid and achievable. As a membership business owner, it&#8217;s easy to get so caught up in the day-to-day tasks that you find yourself worrying rather than preparing for the future. It can be tempting to approach your membership business [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":17892,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134,181],"tags":[472,462,70],"class_list":["post-17821","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-how-to-2","category-work-life-balance","tag-business-goals","tag-membership-business","tag-membership-site","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"It&#039;s important to set business goals for the success of your membership site. 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