{"id":17823,"date":"2019-05-09T09:02:01","date_gmt":"2019-05-09T15:02:01","guid":{"rendered":"https:\/\/memberpress.com\/?p=17823"},"modified":"2022-05-12T13:57:29","modified_gmt":"2022-05-12T19:57:29","slug":"could-your-membership-sites-design-be-turning-potential-members-off","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/could-your-membership-sites-design-be-turning-potential-members-off\/","title":{"rendered":"La conception de votre site d'adh\u00e9sion pourrait-elle rebuter les membres potentiels ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Si vous \u00eates propri\u00e9taire d'un site d'adh\u00e9sion, il y a de fortes chances que vous disposiez d\u00e9j\u00e0 d'un site d'adh\u00e9sion fonctionnel. Vous disposez de tout le contenu, d'un emplacement pour la tarification, d'une page de contact et peut-\u00eatre m\u00eame d'une excellente assistance. Vous avez tout ce qu'il faut pour \u00eatre un excellent site d'affiliation, n'est-ce pas ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peut-\u00eatre pas....<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est super que vous ayez toutes les bases, mais qu'en est-il du design de votre site d'adh\u00e9sion ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La conception de votre site web est l'un des aspects les plus importants de votre activit\u00e9. Disposer d'un bon <a href=\"https:\/\/www.templatemonster.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">conception du site web<\/a> C'est peut-\u00eatre justement ce qui permettra \u00e0 votre site d'adh\u00e9sion de devancer tous ses concurrents ! Cependant, si le design de votre site web n'est pas \u00e0 la hauteur, vous risquez de rebuter facilement vos clients et de vous retrouver \u00e0 la tra\u00eene.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous vous demandez si le design de votre site d'adh\u00e9sion est \u00e0 la hauteur ? Si ce n'est pas le cas, comment y rem\u00e9dier ? Heureusement pour vous, MemberPress a toutes les r\u00e9ponses !<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Pourquoi le design de votre site web r\u00e9serv\u00e9 aux membres est-il si important ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La conception de votre site web d'adh\u00e9sion est importante, car il s'agit de votre vitrine en ligne et de la premi\u00e8re impression que les clients potentiels peuvent avoir de votre entreprise. Si vous donnez une mauvaise premi\u00e8re impression, vous venez de perdre un client. Faites une excellente premi\u00e8re impression : non seulement vous gagnerez un client, mais vous obtiendrez tr\u00e8s probablement aussi des recommandations vers votre site web de la part de ce client, ce qui vous apportera encore plus de ventes \u00e0 long terme.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Les \u00e9l\u00e9ments constitutifs d'un site web attrayant destin\u00e9 aux membres<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quelles sont exactement les qualit\u00e9s d'un site web attrayant qui maintiendront les visiteurs de votre site d'adh\u00e9sion engag\u00e9s et pr\u00eats \u00e0 acheter ? Consultez notre liste des \u00e9l\u00e9ments de base dont votre site web a besoin pour \u00eatre attrayant pour vos clients.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Une image de marque claire<\/strong> \u2013 Lorsqu'un client se rend sur votre site d'adh\u00e9sion, peut-il voir clairement le nom de l'entreprise ? O\u00f9 se trouve le logo ? Qu'en est-il des couleurs de votre marque ? Les clients ne devraient jamais avoir \u00e0 s'interroger sur les \u00e9l\u00e9ments fondamentaux de votre entreprise lorsqu'ils visitent votre site d'adh\u00e9sion.<\/li><li><strong>Rapide<\/strong> - Personne n'aime les sites Web lents. Si votre site d'adh\u00e9sion prend trop de temps \u00e0 charger, vos clients quitteront votre site et iront sur un autre site d'adh\u00e9sion, sans poser de questions.<\/li><li><strong>Navigation facile<\/strong> \u2013 Il n\u2019y a rien de pire que de devoir fouiller et chercher plus que pr\u00e9vu pour trouver des informations ou du contenu sur un site web. Vos services sont-ils clairement pr\u00e9sent\u00e9s ? Vos visiteurs peuvent-ils facilement vous contacter ? Assurez-vous que votre site soit simple, facile \u00e0 parcourir et dot\u00e9 d\u2019un menu clair, et vous \u00eates pr\u00eat \u00e0 vous lancer !<\/li><li><strong>Des visuels accrocheurs<\/strong> \u2013 Il n\u2019y a aucun mal \u00e0 ce que votre site web soit simple, mais on a vite fait de quitter un site ennuyeux. Utilisez des vid\u00e9os, des images aux couleurs vives, des appels \u00e0 l\u2019action accrocheurs et bien d\u2019autres \u00e9l\u00e9ments pour attirer vos clients et augmenter vos conversions.<\/li><li><strong>Contenu solide<\/strong> \u2013 Assurez-vous que les textes de votre site d'adh\u00e9sion ne contiennent aucune faute de grammaire ou d'orthographe et que votre contenu ne soit pas ennuyeux. Votre blog vous aide-t-il \u00e0 informer votre public et \u00e0 renforcer votre cr\u00e9dibilit\u00e9 ? Et si votre contenu contribue \u00e0 am\u00e9liorer votre r\u00e9f\u00e9rencement sur Google, c'est un atout suppl\u00e9mentaire.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Mon site web actuel ne r\u00e9pond pas \u00e0 mes attentes. Que dois-je faire ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si, en parcourant notre liste, vous vous rendez compte que votre site web pour les membres a besoin d'\u00eatre retravaill\u00e9, voici quelques mesures que vous pouvez prendre pour am\u00e9liorer votre site web :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>R\u00e9ajustez votre attention<\/strong> - Il est parfois facile de s'immerger dans son activit\u00e9 au point d'oublier \u00e0 qui elle s'adresse, et il en va de m\u00eame pour votre site web d'adh\u00e9sion ! Lorsque vous concevez votre site, pensez \u00e0 votre membre id\u00e9al. Quel \u00e2ge a-t-il ? Qu'est-ce qui l'int\u00e9resse ? Qu'est-ce qui les attire ? Si vous vous souvenez de la personne pour laquelle vous cr\u00e9ez le site d'adh\u00e9sion, vous serez en mesure de mieux la servir gr\u00e2ce \u00e0 votre site web.<\/li><li><strong>Auditez et optimisez votre site web<\/strong> - Votre site web met du temps \u00e0 se charger ? Votre blog n'est pas tr\u00e8s performant ? Les pages ne s'affichent pas comme elles le devraient ? Prenez le temps d'examiner votre site d'adh\u00e9sion et de documenter les changements qui doivent \u00eatre apport\u00e9s. Ensuite, trouvez un excellent plugin pour optimiser votre site d'adh\u00e9sion, \u00e9ditez vos articles de blog et travaillez sur vos pages. <\/li><li><strong>Demander des avis<\/strong> - Il est parfois difficile de voir ses propres erreurs. Appelez donc un ami de l'un des clients les plus fid\u00e8les de votre site d'affiliation et demandez-lui son avis sur votre site. Un regard neuf, surtout s'il s'agit de l'un de vos clients, vous permet de voir les choses sous un nouvel angle et de d\u00e9terminer ce qui fonctionne pour vos clients et comment vous pouvez vous am\u00e9liorer dans d'autres domaines.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La cr\u00e9ation d'un site web pour votre entreprise d'affiliation n'est pas une mince affaire, mais si vous gardez nos conseils \u00e0 l'esprit, vous serez s\u00fbr d'avoir un site d'affiliation r\u00e9ussi et attrayant pour vos clients !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n\nNous esp\u00e9rons que vous avez aim\u00e9 cet article ! Suivez MemberPress sur&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;pour plus de contenu. Vous pouvez \u00e9galement nous trouver sur&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;et&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.\n\n<\/p>","protected":false},"excerpt":{"rendered":"<p>If you are a membership site owner, chances are that you already have a working membership site. You have all of the content, a place for pricing, a contact page, and maybe even excellent support. You have all the makings of an excellent membership site, right? Maybe not&#8230;. It&#8217;s great that you have all the [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":17956,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134],"tags":[462,70,445],"class_list":["post-17823","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-how-to-2","tag-membership-business","tag-membership-site","tag-web-design","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Your website&#039;s design is one of the most important aspects of your business. 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