{"id":17824,"date":"2019-04-17T10:41:23","date_gmt":"2019-04-17T16:41:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=17824"},"modified":"2019-04-17T10:41:25","modified_gmt":"2019-04-17T16:41:25","slug":"5-google-analytics-metrics-you-need-to-track-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/","title":{"rendered":"5 mesures Google Analytics que vous devez suivre sur votre site d'adh\u00e9sion"},"content":{"rendered":"<p>L'exploitation d'un site d'adh\u00e9sion est l\u00e9g\u00e8rement diff\u00e9rente de celle d'un site web de marketing traditionnel o\u00f9 l'on vend des produits physiques. Apprendre ces diff\u00e9rences peut sembler difficile, mais elles valent la peine d'\u00eatre explor\u00e9es. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d0554970f0a\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0554970f0a\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Installing_Google_Analytics_on_Your_Website\" >Installation de Google Analytics sur votre site web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Page_Views_Sessions\" >Pages vues \/\/ Sessions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Bounce_Rate\" >Taux de rebond<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#New_Sessions_New_Users\" >Nouvelles sessions \/\/ Nouveaux utilisateurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Sources_for_Incoming_Traffic\" >Sources du trafic entrant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Lead_Generation_Costs\" >Co\u00fbts de la g\u00e9n\u00e9ration de prospects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Si vous apprenez \u00e0 regarder votre site web d'une mani\u00e8re diff\u00e9rente, vous aurez plus de chances de vous d\u00e9marquer de vos concurrents. <\/p>\n\n\n\n<p>Quelles sont donc les diff\u00e9rences ?<\/p>\n\n\n\n<p>La cl\u00e9 pour d\u00e9couvrir la diff\u00e9rence se r\u00e9sume \u00e0 une chose : vos chiffres. <\/p>\n\n\n\n<p>Vous devrez suivre certaines mesures sur Google Analytics pour vous assurer que vous \u00eates sur la bonne voie et que vous cr\u00e9ez un site web d'adh\u00e9sion qui se d\u00e9marque de la concurrence. <\/p>\n\n\n\n<p>Examinons quelques-unes des mesures que chaque entreprise doit prendre. <a href=\"https:\/\/memberpress.com\/fr\/membership-site-reasons\/\" target=\"_blank\" rel=\"noopener\" title=\"\">site web des membres<\/a> devrait suivre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Installing_Google_Analytics_on_Your_Website\"><\/span><br>Installation de Google Analytics sur votre site web <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Avant de nous plonger dans les mesures que vous devez conna\u00eetre, nous allons vous montrer comment installer Google Analytics sur votre site WordPress. <\/p>\n\n\n\n<p>Il existe plusieurs plugins pour cela, mais notre pr\u00e9f\u00e9r\u00e9 est <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Monst<\/a><a href=\"https:\/\/www.monsterinsights.com\/\">erInsights<\/a>. Il est mis \u00e0 jour r\u00e9guli\u00e8rement et nous donne la libert\u00e9 de personnaliser nos pr\u00e9f\u00e9rences visuelles lorsque nous consultons nos analyses. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"407\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png\" alt=\"\" class=\"wp-image-17825\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-300x119.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-768x305.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1536x611.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-428x170.png 428w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-840x334.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1216x483.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-700x278.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-156x62.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1080x429.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aller \u00e0 la page <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Page du plugin WordPress<\/a>Rechercher <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\/\" title=\"Lien d&#039;affiliation de MonsterInsights\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">MonsterInsights<\/a> et il appara\u00eetra comme premier r\u00e9sultat. Cliquez sur <strong>Installer maintenant<\/strong>. <br><\/p>\n\n\n\n<p>Une fois que vous avez install\u00e9 le plugin, allez sur <strong>Plugins install\u00e9s<\/strong> et recherchez MonsterInsights dans la rubrique <strong>Inactif<\/strong> tag. Cliquez sur <strong>Activer<\/strong> pour activer le plugin et votre tableau de bord WordPress se rechargera. <br><\/p>\n\n\n\n<p>Vous remarquerez qu'en bas \u00e0 gauche de votre tableau de bord, il y a un bouton qui dit <strong>Perspectives.<\/strong> Cliquez dessus pour afficher les donn\u00e9es Google Analytics de votre site web directement \u00e0 partir de votre tableau de bord, comme dans l'image ci-dessous.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png\" alt=\"\" class=\"wp-image-17826\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1536x703.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-372x170.png 372w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-840x384.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1216x556.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-700x320.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1080x494.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Cette m\u00e9thode permet d'acc\u00e9der plus facilement que jamais \u00e0 vos donn\u00e9es Google Analytic et de suivre toutes les mesures que nous mentionnons ici.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Page_Views_Sessions\"><\/span>Pages vues \/\/ Sessions <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'une des mesures les plus importantes est le nombre de pages vues par session. <\/p>\n\n\n\n<p>Google Analytics consid\u00e8re essentiellement qu'une page est consult\u00e9e lorsqu'une personne se trouve sur votre site web. Une session, en revanche, est le temps total que l'utilisateur a pass\u00e9 \u00e0 interagir avec votre site web. <\/p>\n\n\n\n<p>Pourquoi est-ce important ? <\/p>\n\n\n\n<p>Les pages vues uniques sont excellentes. Mais les pages vues par session vous aideront vraiment \u00e0 p\u00e9n\u00e9trer dans l'esprit de l'utilisateur. Cette mesure vous indique le processus suivi par l'utilisateur lorsqu'il arrive sur votre site web. <\/p>\n\n\n\n<p>S'en tiennent-ils \u00e0 une ou deux pages, ou explorent-ils l'ensemble de votre site web \u00e0 chaque session ? <\/p>\n\n\n\n<p>Ces donn\u00e9es peuvent \u00eatre tr\u00e8s r\u00e9v\u00e9latrices. <\/p>\n\n\n\n<p>Par exemple, si les utilisateurs ach\u00e8tent des produits directement sur votre site de commerce \u00e9lectronique, ils ne verront peut-\u00eatre que les pages du produit, de la commande et de la confirmation de la commande. C'est tr\u00e8s bien ! <\/p>\n\n\n\n<p>Cependant, si vous g\u00e9rez une boutique de commerce \u00e9lectronique et que votre blog re\u00e7oit toute l'attention, cela pourrait entra\u00eener des probl\u00e8mes de conversions qui ont un impact sur vos r\u00e9sultats. <\/p>\n\n\n\n<p>Am\u00e9liorer la fluidit\u00e9 de votre site web peut vous aider \u00e0 augmenter le nombre de pages vues et \u00e0 prolonger les sessions. Vous pouvez essayer de d\u00e9placer vos appels \u00e0 l'action (CTA) \u00e0 des endroits plus logiques pour inciter vos clients \u00e0 rester dans les parages et \u00e0 regarder le contenu plus longtemps. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bounce_Rate\"><\/span>Taux de rebond<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le taux de rebond de votre site web est d\u00e9termin\u00e9 par le nombre de fois qu'une personne se rend sur votre site web et n'entreprend aucune action (c'est-\u00e0-dire qu'elle ne suit pas un CTA ou n'ouvre pas de nouvelles pages). <\/p>\n\n\n\n<p>Un excellent taux de rebond pour un site web devrait se situer entre 26 et 40 %, <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-bounce-rate-fix#:~:text=The%20average%20bounce%20rate%20is,to%20double%2Dcheck%20some%20things.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">selon HubSpot<\/a>.  Cependant, tout pourcentage inf\u00e9rieur ou \u00e9gal \u00e0 70 % peut \u00eatre consid\u00e9r\u00e9 comme \"moyen\". <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"402\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png\" alt=\"\" class=\"wp-image-17827\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png 620w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-300x195.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-262x170.png 262w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-156x101.png 156w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Vous pouvez am\u00e9liorer votre taux de rebond en incitant les clients potentiels \u00e0 rester pour une offre sp\u00e9ciale ou une promotion. Si vous montrez que vous \u00eates pr\u00eat \u00e0 leur donner satisfaction, ils seront plus enclins \u00e0 devenir des clients payants. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.seedprod.com\/best-wordpress-plugins\/?utm_source=blog&utm_medium=link&utm_campaign=popular_posts\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Plugins de fen\u00eatres contextuelles<\/a>Bien utilis\u00e9e, elle peut \u00eatre un excellent moyen de retenir l'attention des clients. Notre favori est <a href=\"https:\/\/optinmonster.com\/\">O<\/a><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ptinMonster<\/a>.<\/p>\n\n\n\n<p>Avec <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" title=\"Lien d&#039;affiliation OptinMonster\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">OptinMonster<\/a>, vous pouvez cr\u00e9er des campagnes \u201c exit-intent \u201d qui se d\u00e9clenchent lorsque quelqu'un souhaite quitter votre page. <\/p>\n\n\n\n<p>Profitez de ce moment pour les inciter \u00e0 revenir en leur proposant quelque chose qu'ils trouveront int\u00e9ressant. Il peut s'agir d'un livre \u00e9lectronique, d'un cours gratuit, d'une liste de contr\u00f4le ou m\u00eame d'une simple promotion sur vos produits. <\/p>\n\n\n\n<p>Si vous faites partie de la communaut\u00e9 MemberPress, vous pouvez <a href=\"https:\/\/memberpress.com\/fr\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">int\u00e9grer OptinMonster<\/a> pour l'utiliser dans toutes vos pages de cours et d'adh\u00e9sion,<\/p>\n\n\n\n<p>Voici un excellent exemple de campagne d'optin qui appara\u00eet lorsque l'utilisateur quitte HubStaff. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"531\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png\" alt=\"\" class=\"wp-image-17828\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-768x510.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-700x465.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-156x104.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Lorsque le client est sur le point de partir (ce qui augmente le taux de rebond), ce pop up opt-in l'encourage \u00e0 rester pour un essai gratuit. <\/p>\n\n\n\n<p>Cette astuce permet d'atteindre trois objectifs :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Il r\u00e9duit le taux de rebond, <\/li>\n\n\n\n<li>Il permet au client de s'investir dans votre produit. <\/li>\n\n\n\n<li>Cela leur donne un avant-go\u00fbt de ce qui les attend s'ils restent apr\u00e8s le proc\u00e8s.<\/li>\n<\/ol>\n\n\n\n<p>Gr\u00e2ce \u00e0 cette campagne, HubStaff a converti un peu plus de 7 % des clients qui, autrement, seraient partis et ne seraient jamais revenus. <\/p>\n\n\n\n<p>Cette tactique marketing est un excellent moyen d'attirer de nouveaux clients et de maintenir votre taux de rebond \u00e0 un niveau acceptable. <\/p>\n\n\n\n<p>Si vous avez un site d'adh\u00e9sion, vous pouvez potentiellement fid\u00e9liser une plus grande partie de votre public en lui proposant un essai ou une offre sp\u00e9ciale qui en vaut la peine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_Sessions_New_Users\"><\/span>Nouvelles sessions \/\/ Nouveaux utilisateurs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les nouvelles sessions sont une autre mesure de Google Analytics que vous devez surveiller si vous souhaitez augmenter les conversions et \u00e9largir l'audience de votre site d'adh\u00e9sion. <\/p>\n\n\n\n<p>Les nouvelles sessions correspondent au nombre de personnes qui sont venues sur votre site web pour la premi\u00e8re fois, qui ont navigu\u00e9 et qui ont ensuite ferm\u00e9 leur session. <\/p>\n\n\n\n<p>Si vous voulez garder ces nouveaux clients, prenez des mesures pr\u00e9ventives pour vous assurer que leur exp\u00e9rience est excellente d\u00e8s leur premi\u00e8re visite. <\/p>\n\n\n\n<p>Publiez un contenu de qualit\u00e9, rendez votre site rapide et facile \u00e0 utiliser et veillez \u00e0 ce que vos nouveaux visiteurs disposent d'un moyen de vous contacter. <a href=\"https:\/\/wpforms.com\/how-to-make-an-outstanding-contact-us-page-with-8-examples\/\">via une page de contact<\/a> ou rester en contact par courriel.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"584\" height=\"250\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png\" alt=\"\" class=\"wp-image-17829\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png 584w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-300x128.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-397x170.png 397w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-156x67.png 156w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/figure>\n\n\n\n<p>En r\u00e8gle g\u00e9n\u00e9rale, le nombre \u00e9lev\u00e9 de nouvelles sessions est une bonne chose. Cela signifie que votre marketing SEO fonctionne, que les gens trouvent votre page et que vous augmentez les chances de conversion. <\/p>\n\n\n\n<p>Vous devez prendre des mesures proactives pour vous assurer que vos clients ont une bonne exp\u00e9rience sur votre site d'adh\u00e9sion afin de conserver le plus grand nombre de clients potentiels. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sources_for_Incoming_Traffic\"><\/span>Sources du trafic entrant <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il est important de savoir d'o\u00f9 viennent vos clients lorsqu'ils arrivent sur votre site web. <\/p>\n\n\n\n<p>Examinez vos sources de trafic entrant pour voir si les gens arrivent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>une recherche directe via votre URL, <\/li>\n\n\n\n<li>via un moteur de recherche, <\/li>\n\n\n\n<li>les r\u00e9f\u00e9rences aux m\u00e9dias sociaux, <\/li>\n\n\n\n<li>billets d'invit\u00e9, <\/li>\n\n\n\n<li>ou le bouche \u00e0 oreille d'autres clients <br><\/li>\n<\/ul>\n\n\n\n<p>Pourquoi cette<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/ultimate-guide-to-creating-a-wordpress-membership-site\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> important pour les sites d'affiliation<\/a>? Dans la plupart des cas, les sites d'adh\u00e9sion favorisent un sentiment de communaut\u00e9 et les utilisateurs ont tendance \u00e0 interagir avec d'autres personnes qui pourraient \u00eatre int\u00e9ress\u00e9es ou qui sont d\u00e9j\u00e0 sur le site. <\/p>\n\n\n\n<p>Vous devez vous assurer que les clients arrivent sur votre page \u00e0 partir des trois principales sources de revenus, m\u00eame si vous pouvez donner la priorit\u00e9 \u00e0 certaines sources si cela peut am\u00e9liorer votre taux de conversion. <\/p>\n\n\n\n<p>Ici, nous pouvons voir le trafic de r\u00e9f\u00e9rence pour ce site web.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png\" alt=\"\" class=\"wp-image-53462\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-300x139.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-768x356.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-366x170.png 366w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-840x390.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1216x564.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-700x325.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-156x72.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1080x501.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png 1509w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Vous pouvez <a href=\"https:\/\/memberpress.com\/fr\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Augmentez vos conversions via les m\u00e9dias sociaux<\/a> si vous encouragez les personnes qui s'inscrivent \u00e0 partager leur exp\u00e9rience sur votre page de m\u00e9dias sociaux ou sur la leur. Cela contribuera \u00e0 g\u00e9n\u00e9rer du trafic et \u00e0 augmenter votre trafic entrant \u00e0 partir d'une source qui peut \u00eatre insuffisante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_Generation_Costs\"><\/span><br>Co\u00fbts de la g\u00e9n\u00e9ration de prospects <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Enfin, vous devez toujours garder un \u0153il sur votre <a href=\"https:\/\/www.monsterinsights.com\/how-to-set-up-lead-source-tracking-in-google-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">co\u00fbts de g\u00e9n\u00e9ration de prospects<\/a>. <\/p>\n\n\n\n<p>En r\u00e9sum\u00e9, ce chiffre vous aide \u00e0 d\u00e9terminer combien co\u00fbte la conversion d'un visiteur qui arrive sur votre site web. <\/p>\n\n\n\n<p>La d\u00e9termination du co\u00fbt fait appel \u00e0 toute une s\u00e9rie de techniques de marketing et de math\u00e9matiques financi\u00e8res. Ce que vous devez vous attendre \u00e0 payer varie d'une entreprise \u00e0 l'autre. <\/p>\n\n\n\n<p>Lorsque vous \u00e9valuez vos co\u00fbts de g\u00e9n\u00e9ration de leads, vous devez tenir compte de votre marge b\u00e9n\u00e9ficiaire. <\/p>\n\n\n\n<p>Si vous d\u00e9pensez plus que ce que vous rapportent vos prospects, ou si la marge est \u00e9troite, il est temps d'envisager d'autres moyens d'augmenter la valeur de vos clients existants par rapport au co\u00fbt d'obtention de ces derniers. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ces 5 chiffres de Google Analytic sont con\u00e7us pour vous aider \u00e0 tirer le meilleur parti de votre page, en particulier si vous avez un site bas\u00e9 sur l'adh\u00e9sion. <\/p>\n\n\n\n<p>Constituer un nouveau public qui souhaite rester dans les parages peut s'av\u00e9rer difficile. Mais si vous \u00eates pr\u00eat \u00e0 prendre le temps d'examiner vos donn\u00e9es, vous d\u00e9couvrirez que vous pouvez attirer une client\u00e8le solide et assoiff\u00e9e de connaissances. <\/p>\n\n\n\n<p>Au fur et \u00e0 mesure que votre site web se d\u00e9veloppe, vous commencerez \u00e0 remarquer des tendances et des mod\u00e8les dans votre profil Google Analytics. Ces informations vous permettront de prendre des d\u00e9cisions fond\u00e9es sur des donn\u00e9es afin d'am\u00e9liorer la rentabilit\u00e9 de vos nouveaux clients et de vos clients existants. <\/p>\n\n\n\n<p>Alors, mettez-vous dans la peau d'un geek et commencez \u00e0 calculer ces chiffres !<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Operating a membership site is slightly different than a traditional marketing website where you\u2019re selling physical inventory. Learning the differences may seem challenging, but they are worth exploring. If you learn to look at your website in a different way, you\u2019ll stand a better chance of sticking out from your competition. So, what are the [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":17831,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"Key Google Analytics Metrics for Membership Site Success","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,134,145,1],"tags":[],"class_list":{"0":"post-17824","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-how-to-2","9":"category-tools","10":"category-uncategorized","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn which Google Analytics metrics are essential for tracking the performance of your membership site. 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Learning the differences may seem challenging, but they are worth exploring. <\/p>","content":[{"type":"text","data":"Operating a membership site is slightly different than a traditional marketing website where you\u2019re selling physical inventory. Learning the differences may seem challenging, but they are worth exploring. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you learn to look at your website in a different way, you\u2019ll stand a better chance of sticking out from your competition. <\/p>","content":[{"type":"text","data":"If you learn to look at your website in a different way, you\u2019ll stand a better chance of sticking out from your competition. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, what are the differences?<\/p>","content":[{"type":"text","data":"So, what are the differences?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The key to discovering the difference comes down to one thing \u2013 your numbers. <\/p>","content":[{"type":"text","data":"The key to discovering the difference comes down to one thing \u2013 your numbers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are certain metrics you\u2019ll need to track on Google Analytics to make sure you\u2019re on the right track, building a membership website that stands up against the competition. <\/p>","content":[{"type":"text","data":"There are certain metrics you\u2019ll need to track on Google Analytics to make sure you\u2019re on the right track, building a membership website that stands up against the competition. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let's look at some of the metrics that every <a href=\"https:\/\/memberpress.com\/membership-site-reasons\/\" target=\"_blank\" rel=\"noopener\" title=\"\">membership website<\/a> should track.<\/p>","content":[{"type":"text","data":"Let's look at some of the metrics that every <a href=\"https:\/\/memberpress.com\/membership-site-reasons\/\" target=\"_blank\" rel=\"noopener\" title=\"\">membership website<\/a> should track."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><br>Installing Google Analytics on Your Website <\/h2>","content":"Installation de Google Analytics sur votre site web","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Before we dive into the metrics you need to know, we are going to show you how to get Google Analytics on your WordPress website. <\/p>","content":[{"type":"text","data":"Before we dive into the metrics you need to know, we are going to show you how to get Google Analytics on your WordPress website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are several plugins for this, but our favorite is <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Monst<\/a><a href=\"https:\/\/www.monsterinsights.com\/\">erInsights<\/a>. It's updated regularly and gives us the freedom to customize our visual preferences when looking over our analytics. <\/p>","content":[{"type":"text","data":"There are several plugins for this, but our favorite is <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Monst<\/a><a href=\"https:\/\/www.monsterinsights.com\/\">erInsights<\/a>. It's updated regularly and gives us the freedom to customize our visual preferences when looking over our analytics. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png\" alt=\"\" class=\"wp-image-17825\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png"},"style":{"width":1600,"height":636,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>Go to the <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WordPress plugin page<\/a>, search for MonsterInsights and it will pop up as the first result. Click on <strong>Install Now<\/strong>. <br><\/p>","content":[{"type":"text","data":"Go to the <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WordPress plugin page<\/a>, search for MonsterInsights and it will pop up as the first result. Click on <strong>Install Now<\/strong>. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you\u2019ve installed the plugin, go to <strong>Installed Plugins<\/strong> and search for MonsterInsights under the <strong>Inactive<\/strong> tag. Click <strong>Activate<\/strong> to turn on the plugin and your WordPress dashboard will reload. <br><\/p>","content":[{"type":"text","data":"Once you\u2019ve installed the plugin, go to <strong>Installed Plugins<\/strong> and search for MonsterInsights under the <strong>Inactive<\/strong> tag. Click <strong>Activate<\/strong> to turn on the plugin and your WordPress dashboard will reload. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You\u2019ll now notice on the bottom left side of your dashboard there is a button that says <strong>Insights.<\/strong> Click on it to see your website's Google Analytics data displayed directly from your dashboard, as in the image below.<\/p>","content":[{"type":"text","data":"You\u2019ll now notice on the bottom left side of your dashboard there is a button that says <strong>Insights.<\/strong> Click on it to see your website's Google Analytics data displayed directly from your dashboard, as in the image below."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png\" alt=\"\" class=\"wp-image-17826\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png"},"style":{"width":1600,"height":732,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>This method makes it easier than ever to access your Google Analytic data and keep track of all of the metrics we mention here.<\/p>","content":[{"type":"text","data":"This method makes it easier than ever to access your Google Analytic data and keep track of all of the metrics we mention here."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Page Views \/\/ Sessions <\/h2>","content":"Pages vues \/\/ Sessions","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One of the most important metrics to look at is your page views per session. <\/p>","content":[{"type":"text","data":"One of the most important metrics to look at is your page views per session. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Essentially, Google Analytics counts a page view as an action that takes place while a person is on your website. A session, on the other hand, is the overall time the user spent interacting with your website. <\/p>","content":[{"type":"text","data":"Essentially, Google Analytics counts a page view as an action that takes place while a person is on your website. A session, on the other hand, is the overall time the user spent interacting with your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Why is this important? <\/p>","content":[{"type":"text","data":"Why is this important? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unique page views are excellent. But your page views per session will really help you get inside the mind of your user. This metric shows you the process your user takes when they come to your website. <\/p>","content":[{"type":"text","data":"Unique page views are excellent. But your page views per session will really help you get inside the mind of your user. This metric shows you the process your user takes when they come to your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Are they sticking to one or two pages, or are they exploring your entire website during each session? <\/p>","content":[{"type":"text","data":"Are they sticking to one or two pages, or are they exploring your entire website during each session? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This data can be quite revealing. <\/p>","content":[{"type":"text","data":"This data can be quite revealing. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if users are buying things directly from your ecommerce website, they might just see the product, checkout and order confirmation pages. That's great! <\/p>","content":[{"type":"text","data":"For example, if users are buying things directly from your ecommerce website, they might just see the product, checkout and order confirmation pages. That's great! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, if your running an ecommerce store and your blog is getting all the love, this could spell issues with your conversions that are impacting your bottom line. <\/p>","content":[{"type":"text","data":"However, if your running an ecommerce store and your blog is getting all the love, this could spell issues with your conversions that are impacting your bottom line. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Improving the flow of your website can help you get more page views and longer sessions. You could try moving your Call to Actions (CTAs) to more logical locations to keep your customers around and looking at content longer. <\/p>","content":[{"type":"text","data":"Improving the flow of your website can help you get more page views and longer sessions. You could try moving your Call to Actions (CTAs) to more logical locations to keep your customers around and looking at content longer. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Bounce Rate<\/h2>","content":"Taux de rebond","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Your website\u2019s bounce rate is determined by the number of times a person goes to your website and takes no action (i.e. doesn\u2019t follow a CTA or open any new pages). <\/p>","content":[{"type":"text","data":"Your website\u2019s bounce rate is determined by the number of times a person goes to your website and takes no action (i.e. doesn\u2019t follow a CTA or open any new pages). "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>An excellent bounce rate for a website should be between 26 and 40 percent, <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-bounce-rate-fix#:~:text=The%20average%20bounce%20rate%20is,to%20double%2Dcheck%20some%20things.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">according to HubSpot<\/a>.  Though anything up to 70 percent can be considered \u201caverage.\u201d <\/p>","content":[{"type":"text","data":"An excellent bounce rate for a website should be between 26 and 40 percent, <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-bounce-rate-fix#:~:text=The%20average%20bounce%20rate%20is,to%20double%2Dcheck%20some%20things.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">according to HubSpot<\/a>.  Though anything up to 70 percent can be considered \u201caverage.\u201d "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png\" alt=\"\" class=\"wp-image-17827\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png"},"style":{"width":620,"height":402,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can improve your bounce rate by enticing potential customers to stick around for a special offer or promotion. If you show that you are willing to make it worth their while, they are more likely to become paying customers. <\/p>","content":[{"type":"text","data":"You can improve your bounce rate by enticing potential customers to stick around for a special offer or promotion. If you show that you are willing to make it worth their while, they are more likely to become paying customers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/www.seedprod.com\/best-wordpress-plugins\/?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=popular_posts\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Popup plugins<\/a>, used well, can be a great way to keep customers' attention. Our favorite is <a href=\"https:\/\/optinmonster.com\/\">O<\/a><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ptinMonster<\/a>.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/www.seedprod.com\/best-wordpress-plugins\/?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=popular_posts\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Popup plugins<\/a>, used well, can be a great way to keep customers' attention. Our favorite is <a href=\"https:\/\/optinmonster.com\/\">O<\/a><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ptinMonster<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With OptinMonster, you can create \"exit-intent\" campaigns that trigger when someone wants to leave your page. <\/p>","content":[{"type":"text","data":"With OptinMonster, you can create \"exit-intent\" campaigns that trigger when someone wants to leave your page. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Use this moment to draw this back in with an offer of something they'll find valuable. This could be an ebook, a free class, a checklist, or even just a simple promotion on your products. <\/p>","content":[{"type":"text","data":"Use this moment to draw this back in with an offer of something they'll find valuable. This could be an ebook, a free class, a checklist, or even just a simple promotion on your products. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're part of the MemberPress community, you can <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">integrate OptinMonster<\/a> to use it across all your course and membership pages,<\/p>","content":[{"type":"text","data":"If you're part of the MemberPress community, you can <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">integrate OptinMonster<\/a> to use it across all your course and membership pages,"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here is a great example of an optin campaign that pops up as the user leaves HubStaff. <\/p>","content":[{"type":"text","data":"Here is a great example of an optin campaign that pops up as the user leaves HubStaff. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png\" alt=\"\" class=\"wp-image-17828\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png"},"style":{"width":800,"height":531,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>When the customer gets close to leaving (and adding to the bounce rate) this opt-in pop up to encourage them to stick around for a free trial. <\/p>","content":[{"type":"text","data":"When the customer gets close to leaving (and adding to the bounce rate) this opt-in pop up to encourage them to stick around for a free trial. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This trick achieves three things:<\/p>","content":[{"type":"text","data":"This trick achieves three things:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li>It lowers the bounce rate, <\/li>\n\n\n\n<li>It gets the customer invested in your product. <\/li>\n\n\n\n<li>It gives them a taste of what\u2019s to come if they stick around after the trial.<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li>Il r\u00e9duit le taux de rebond, <\/li>\n\n\n\n<li>Il permet au client de s'investir dans votre produit. <\/li>\n\n\n\n<li>Cela leur donne un avant-go\u00fbt de ce qui les attend s'ils restent apr\u00e8s le proc\u00e8s.<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li>It lowers the bounce rate, <\/li>","content":"Il r\u00e9duit le taux de rebond,","data":{"text":"It lowers the bounce rate,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>It gets the customer invested in your product. <\/li>","content":"Il permet au client de s'investir dans votre produit.","data":{"text":"It gets the customer invested in your product."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>It gives them a taste of what\u2019s to come if they stick around after the trial.<\/li>","content":"Cela leur donne un avant-go\u00fbt de ce qui les attend s'ils restent apr\u00e8s le proc\u00e8s.","data":{"text":"It gives them a taste of what\u2019s to come if they stick around after the trial."},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With this campaign, HubStaff converted just over 7 percent of customers that would have otherwise left and never come back. <\/p>","content":[{"type":"text","data":"With this campaign, HubStaff converted just over 7 percent of customers that would have otherwise left and never come back. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This marketing tactic is a great way to bring in new customers and keep your pesky bounce rate at bay. <\/p>","content":[{"type":"text","data":"This marketing tactic is a great way to bring in new customers and keep your pesky bounce rate at bay. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you have a membership site you could potentially retain more of your audience by giving them a trial or special offer to make it worth their while.<\/p>","content":[{"type":"text","data":"If you have a membership site you could potentially retain more of your audience by giving them a trial or special offer to make it worth their while."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">New Sessions \/\/ New Users<\/h2>","content":"Nouvelles sessions \/\/ Nouveaux utilisateurs","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>New Sessions are another Google Analytics metric you should keep your eye on if you want to increase conversions and net a wider audience for your membership site. <\/p>","content":[{"type":"text","data":"New Sessions are another Google Analytics metric you should keep your eye on if you want to increase conversions and net a wider audience for your membership site. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>New Sessions are the number of people who came to your website for the first time, browsed around, and then closed off their session. <\/p>","content":[{"type":"text","data":"New Sessions are the number of people who came to your website for the first time, browsed around, and then closed off their session. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want to keep these new people around, take preventive steps to ensure that their experience is top-notch from their very first visit. <\/p>","content":[{"type":"text","data":"If you want to keep these new people around, take preventive steps to ensure that their experience is top-notch from their very first visit. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Publish valuable content, make your site fast and easy to use, and make sure there is a way for your new visitors to reach out to you <a href=\"https:\/\/wpforms.com\/how-to-make-an-outstanding-contact-us-page-with-8-examples\/\">via a contact page<\/a> or keep in touch via email.<\/p>","content":[{"type":"text","data":"Publish valuable content, make your site fast and easy to use, and make sure there is a way for your new visitors to reach out to you <a href=\"https:\/\/wpforms.com\/how-to-make-an-outstanding-contact-us-page-with-8-examples\/\">via a contact page<\/a> or keep in touch via email."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png\" alt=\"\" class=\"wp-image-17829\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png"},"style":{"width":584,"height":250,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>Typically, if you have a high number of new sessions that\u2019s a good thing. It means your SEO marketing is working, people are finding your page, and you\u2019re increasing the chance for conversion. <\/p>","content":[{"type":"text","data":"Typically, if you have a high number of new sessions that\u2019s a good thing. It means your SEO marketing is working, people are finding your page, and you\u2019re increasing the chance for conversion. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You must take proactive steps to make sure that your customers have a great experience on your membership site so you can retain the highest number of potential customers. <br><\/p>","content":[{"type":"text","data":"You must take proactive steps to make sure that your customers have a great experience on your membership site so you can retain the highest number of potential customers. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Sources for Incoming Traffic <\/h2>","content":"Sources du trafic entrant","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>It\u2019s important to know where your customers are coming from when they land on your website. <\/p>","content":[{"type":"text","data":"It\u2019s important to know where your customers are coming from when they land on your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Look at your sources of incoming traffic to see whether people are coming through:<\/p>","content":[{"type":"text","data":"Look at your sources of incoming traffic to see whether people are coming through:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>a direct search via your URL, <\/li>\n\n\n\n<li>via a search engine, <\/li>\n\n\n\n<li>social media referrals, <\/li>\n\n\n\n<li>guest posts, <\/li>\n\n\n\n<li>or word of mouth from other customers <br><\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>une recherche directe via votre URL, <\/li>\n\n\n\n<li>via un moteur de recherche, <\/li>\n\n\n\n<li>les r\u00e9f\u00e9rences aux m\u00e9dias sociaux, <\/li>\n\n\n\n<li>billets d'invit\u00e9, <\/li>\n\n\n\n<li>ou le bouche \u00e0 oreille d'autres clients <br><\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>a direct search via your URL, <\/li>","content":"une recherche directe via votre URL,","data":{"text":"a direct search via your URL,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>via a search engine, <\/li>","content":"via un moteur de recherche,","data":{"text":"via a search engine,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>social media referrals, <\/li>","content":"les r\u00e9f\u00e9rences aux m\u00e9dias sociaux,","data":{"text":"social media referrals,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>guest posts, <\/li>","content":"billets d'invit\u00e9,","data":{"text":"guest posts,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>or word of mouth from other customers <br><\/li>","content":"ou le bouche \u00e0 oreille d'autres clients","data":{"text":"or word of mouth from other customers"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Why is this<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/ultimate-guide-to-creating-a-wordpress-membership-site\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> important for membership sites<\/a>? In most cases, membership sites foster a sense of community and they tend to interact with others who may be interested or are already on the website. <\/p>","content":[{"type":"text","data":"Why is this<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/ultimate-guide-to-creating-a-wordpress-membership-site\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> important for membership sites<\/a>? In most cases, membership sites foster a sense of community and they tend to interact with others who may be interested or are already on the website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You\u2019re going to want to make sure that customers are coming to your page from all three main sources of income, though you may want to prioritize certain sources if it will help your conversion rate. <\/p>","content":[{"type":"text","data":"You\u2019re going to want to make sure that customers are coming to your page from all three main sources of income, though you may want to prioritize certain sources if it will help your conversion rate. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here we can see the referral traffic for this website.<\/p>","content":[{"type":"text","data":"Here we can see the referral traffic for this website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png\" alt=\"\" class=\"wp-image-53462\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png","linkDestination":"media"},"style":{"width":1024,"height":475,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>You can <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">increase your conversions via social media<\/a> if you encourage new people who sign up to share their experience on your, or their, social media page. This will help drive traffic and can increase your incoming traffic from a source that may be lacking.<\/p>","content":[{"type":"text","data":"You can <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">increase your conversions via social media<\/a> if you encourage new people who sign up to share their experience on your, or their, social media page. This will help drive traffic and can increase your incoming traffic from a source that may be lacking."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><br>Lead Generation Costs <\/h2>","content":"Co\u00fbts de la g\u00e9n\u00e9ration de prospects","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Finally, you should always keep an eye on your <a href=\"https:\/\/www.monsterinsights.com\/how-to-set-up-lead-source-tracking-in-google-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">lead generation costs<\/a>. <\/p>","content":[{"type":"text","data":"Finally, you should always keep an eye on your <a href=\"https:\/\/www.monsterinsights.com\/how-to-set-up-lead-source-tracking-in-google-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">lead generation costs<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In a nutshell, this figure helps you identify how much it costs to convert a visitor who lands on your website. <\/p>","content":[{"type":"text","data":"In a nutshell, this figure helps you identify how much it costs to convert a visitor who lands on your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There is a whole host of marketing and financial math wizardry involved in determining the cost. What you should expect to pay out varies from company to company. <\/p>","content":[{"type":"text","data":"There is a whole host of marketing and financial math wizardry involved in determining the cost. What you should expect to pay out varies from company to company. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you\u2019re looking at your lead generation costs you should consider your margin for profit. <\/p>","content":[{"type":"text","data":"When you\u2019re looking at your lead generation costs you should consider your margin for profit. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're spending more than your leads are bringing in, or if the margin is tight, it's time to look at other ways to increase the value of your existing customers versus the cost to obtain them. <br><\/p>","content":[{"type":"text","data":"If you're spending more than your leads are bringing in, or if the margin is tight, it's time to look at other ways to increase the value of your existing customers versus the cost to obtain them. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>These 5 Google Analytic figures are designed to help you make the most of your page, especially if you have a membership-based site. <\/p>","content":[{"type":"text","data":"These 5 Google Analytic figures are designed to help you make the most of your page, especially if you have a membership-based site. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Building a new audience that wants to stick around can be a challenge. But if you\u2019re willing to take the time and look at your data, you\u2019ll find you can bring in a strong customer base with a thirst for knowledge. <\/p>","content":[{"type":"text","data":"Building a new audience that wants to stick around can be a challenge. But if you\u2019re willing to take the time and look at your data, you\u2019ll find you can bring in a strong customer base with a thirst for knowledge. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As your website grows, you\u2019ll start to notice trends and patterns in your Google Analytics profile. With this info you can make data-based decisions about making your new and existing customers more profitable. <\/p>","content":[{"type":"text","data":"As your website grows, you\u2019ll start to notice trends and patterns in your Google Analytics profile. With this info you can make data-based decisions about making your new and existing customers more profitable. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So get your geek on, and start crunching those numbers!<\/p>","content":[{"type":"text","data":"So get your geek on, and start crunching those numbers!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=17824"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/17824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/17831"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=17824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=17824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=17824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}