{"id":18027,"date":"2022-11-16T13:15:00","date_gmt":"2022-11-16T20:15:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=18027"},"modified":"2023-12-22T12:50:48","modified_gmt":"2023-12-22T17:50:48","slug":"how-your-business-can-transition-to-the-membership-model","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-your-business-can-transition-to-the-membership-model\/","title":{"rendered":"Comment adopter un mod\u00e8le commercial d'adh\u00e9sion \/ d'abonnement (et commencer \u00e0 gagner des revenus r\u00e9currents)"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p><strong><em>It\u2019s a lot easier and more affordable than you think!<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6b8b02171f4\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6b8b02171f4\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-your-business-can-transition-to-the-membership-model\/#The_Tools_You_Need\" >Les outils dont vous avez besoin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-your-business-can-transition-to-the-membership-model\/#Benefits_of_the_Membership_Subscription_Model\" >Avantages du mod\u00e8le d'adh\u00e9sion\/abonnement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-your-business-can-transition-to-the-membership-model\/#Businesses_That_Should_Be_Using_the_Membership_Model\" >Les entreprises qui devraient utiliser le mod\u00e8le de l'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-your-business-can-transition-to-the-membership-model\/#Tips_for_Adding_Memberships_to_the_Mix\" >Conseils pour l'ajout d'adh\u00e9sions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-your-business-can-transition-to-the-membership-model\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>In this guide we\u2019ll show you how to adopt a subscription business model and start generating <strong>revenus passifs<\/strong> like nobody\u2019s business!<\/p>\n\n\n\n<p>First, we\u2019ll cover some of the <strong>avantages <\/strong>of the membership model. Then we\u2019ll look at some businesses that are well suited to making the transition.<\/p>\n\n\n\n<p>We\u2019ll also clue you in on the <strong>les outils dont vous avez besoin<\/strong> to pull it off. And finally, we\u2019ll give you some <strong>trucs et astuces<\/strong> pour vous aider \u00e0 passer \u00e0 l'action. <\/p>\n\n\n\n<p>Whether you want to\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cessez d'\u00e9changer du temps 1:1 contre de l'argent<\/li>\n\n\n\n<li>Ajouter un <strong>une source de revenus suppl\u00e9mentaire <\/strong>\u00e0 votre entreprise, ou<\/li>\n\n\n\n<li>Transf\u00e9rer votre entreprise en dehors de son mod\u00e8le actuel et <strong>cr\u00e9er un site d'adh\u00e9sion<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u2026this guide can help.<\/p>\n\n\n\n<p>C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Tools_You_Need\"><\/span>Les outils dont vous avez besoin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-1024x576.jpg\" alt=\"MemberPress plus WordPress\" class=\"wp-image-48726\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>First thing\u2019s first. To do the job right, you\u2019ve got to have the <strong>meilleurs outils<\/strong>.<\/p>\n\n\n\n<p>Lorsqu'il s'agit d'entreprises bas\u00e9es sur l'adh\u00e9sion ou l'abonnement, <strong>WordPress <\/strong>et <strong>MemberPress <\/strong>sont sans aucun doute vos meilleurs outils de travail.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a><\/strong> is the world\u2019s #1 website creation platform. It\u2019s so easy to use that just about anyone can build a website with it \u2013 regardless of tech-savviness.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a><\/strong> est le plugin de mon\u00e9tisation et d'adh\u00e9sion le plus populaire pour WordPress. Il vous permet de transformer votre site web en une machine \u00e0 gagner de l'argent. Comme WordPress lui-m\u00eame, MemberPress est tr\u00e8s convivial et abordable.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"gI5sGm8znU\"><div class=\"responsive-video\"><iframe title=\"Sites d&#039;affiliation 101 : Tout ce que vous devez savoir pour cr\u00e9er votre propre site ! (2022)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oVhJjaZa0YQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">regarder &gt;&gt; apprendre ce qu'est un site d'adh\u00e9sion dans ce court tutoriel<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_the_Membership_Subscription_Model\"><\/span>Avantages du mod\u00e8le d'adh\u00e9sion\/abonnement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'un des principaux avantages de la transition vers le mod\u00e8le d'adh\u00e9sion ou d'abonnement est la possibilit\u00e9 de <strong>revenus passifs<\/strong> (\u00e9galement appel\u00e9 <strong>revenus r\u00e9currents<\/strong>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Revenu passif<\/h3>\n\n\n\n<p>Lorsque vous inscrivez des membres sur la base d'un abonnement, vous recevez des paiements \u00e0 intervalles r\u00e9guliers, sur la base de <strong>coh\u00e9rent <\/strong>base. Et vous gagnez ce revenu au fil du temps, sur la base de vos efforts initiaux. <\/p>\n\n\n\n<p>Supposons que vous d\u00e9cidiez de prendre quelques jours, une semaine ou m\u00eame plus longtemps de cong\u00e9. Avec une activit\u00e9 bas\u00e9e sur l'adh\u00e9sion, l'argent continuera de rentrer gr\u00e2ce \u00e0 vos membres existants et aux nouvelles inscriptions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p><strong><em>Un mot sur le d\u00e9sabonnement<\/em> >> There\u2019ll always be customers who leave (referred to as member churn). But there\u2019s a lot you can do <a href=\"https:\/\/memberpress.com\/fr\/reducing-your-membership-sites-churn\/\" target=\"_blank\" rel=\"noreferrer noopener\">minimiser le taux de d\u00e9sabonnement<\/a>. Si vous vous efforcez d'attirer constamment de nouveaux membres, non seulement vous neutraliserez l'impact de ceux qui partent, mais vos revenus augmenteront.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p>Your project will definitely require a lot of work up front, and there\u2019ll be ongoing maintenance, upgrades, and admin. <\/p>\n\n\n\n<p>Mais avec le mod\u00e8le d'adh\u00e9sion, le potentiel de revenus passifs est beaucoup plus important gr\u00e2ce aux \u00e9l\u00e9ments suivants <strong>pr\u00e9visibilit\u00e9 des paiements<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Revenu pr\u00e9visible (protection de l'avenir)<\/h3>\n\n\n\n<p>With recurring revenue comes predictability. If you\u2019re working as a freelancer (or even running an agency) you\u2019re probably familiar with the cycles of <strong>f\u00eate et famine<\/strong>.<\/p>\n\n\n\n<p>Un mois, vous pouvez avoir plus de travail que vous ne pouvez en g\u00e9rer. D'autres mois, vous pouvez constater une baisse importante des projets disponibles. \u00a0<\/p>\n\n\n\n<p>Le mod\u00e8le d'adh\u00e9sion permet de g\u00e9n\u00e9rer des flux de revenus plus pr\u00e9visibles qui facilitent la planification financi\u00e8re.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c9volutivit\u00e9<\/h3>\n\n\n\n<p>You might be used to running a business where you\u2019re the main asset and the person who does all the work. <\/p>\n\n\n\n<p>If that\u2019s the case, another benefit of the membership model is the greater opportunity for <strong>l'intensification et l'externalisation<\/strong>.<\/p>\n\n\n\n<p>Selon le type de site d'adh\u00e9sion que vous cr\u00e9ez, vous pouvez effectuer de nombreuses t\u00e2ches. <a href=\"https:\/\/memberpress.com\/go\/fiverr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">externaliser vers des travailleurs \u00e0 distance<\/a> ou le personnel local.<\/p>\n\n\n\n<p>For example, say you\u2019re offering an <strong>programme de formation en ligne<\/strong>. Vous pouvez embaucher du personnel qui s'occupera de l'administration de votre cours pendant que vous vous concentrerez sur la cr\u00e9ation de contenu.<\/p>\n\n\n\n<p>Ou dire que vous <strong>vendre des produits num\u00e9riques <\/strong>like stock photos or code snippets. If you\u2019ve got recurring revenue coming in through service subscriptions, you could employ people to help with creating those assets.<\/p>\n\n\n\n<p>Le mod\u00e8le d'adh\u00e9sion se pr\u00eate \u00e0 <strong>l'automatisation<\/strong>Il est donc beaucoup plus facile d'externaliser et de faire \u00e9voluer son activit\u00e9 que les contrats de freelance classiques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Packages de services ou services ponctuels<\/h3>\n\n\n\n<p>Imagine you\u2019re a <strong>concepteur de sites<\/strong>et vous travaillez g\u00e9n\u00e9ralement dans un <strong>unique<\/strong> qui ressemble \u00e0 peu pr\u00e8s \u00e0 ceci :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Obtenir un nouveau client<\/li>\n\n\n\n<li>Mise en place d'un contrat de projet<\/li>\n\n\n\n<li>Achever et livrer le projet<\/li>\n\n\n\n<li>Se faire payer<\/li>\n<\/ol>\n\n\n\n<p>Le mod\u00e8le d'adh\u00e9sion vous permet d'augmenter consid\u00e9rablement votre chiffre d'affaires r\u00e9current (et vos revenus globaux) en proposant les services suivants <strong>paquets de services<\/strong> quelque chose comme \u00e7a :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>5 livrables\/mois pour une redevance mensuelle de $X<\/li>\n\n\n\n<li>20 heures\/mois pour un tarif mensuel de $X ou un tarif annuel r\u00e9duit de $X<\/li>\n\n\n\n<li>Plans de maintenance Web Bronze, Argent et Or avec tarification mensuelle \u00e9chelonn\u00e9e<\/li>\n<\/ul>\n\n\n\n<p>En plus de vos plans mensuels\/annuels, vous pouvez proposer<strong> services compl\u00e9mentaires<\/strong> (qui fonctionnent plut\u00f4t comme des pi\u00e8ces uniques) \u00e0 des prix variables.<\/p>\n\n\n\n<p>En structurant votre tarification de cette mani\u00e8re, vous augmentez consid\u00e9rablement votre potentiel de revenus r\u00e9currents en liant les clients \u00e0 un contrat de travail. <strong>plan de paiement r\u00e9gulier<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Recyclage et r\u00e9utilisation du contenu<\/h3>\n\n\n\n<p>As this same web design company, you\u2019d probably produce a lot of single websites for individual clients.<\/p>\n\n\n\n<p>Au lieu de cela, vous pouvez cr\u00e9er un site WordPress de haute qualit\u00e9 <strong>th\u00e8me <\/strong>et le mettre \u00e0 disposition dans le cadre d'un ensemble de services.<\/p>\n\n\n\n<p>Il en va de m\u00eame pour <strong>de nombreux autres produits livrables<\/strong> que vous pourriez produire pour vos clients de mani\u00e8re ponctuelle. <\/p>\n\n\n\n<p>Par exemple, disons que vous fournissez <strong>les services de coaching ou de conseil<\/strong>. Vous pouvez recycler et r\u00e9utiliser vos connaissances en cr\u00e9ant <strong>vid\u00e9os p\u00e9dagogiques<\/strong>, <strong>cours<\/strong>et d'autres contenus de formation. <\/p>\n\n\n\n<p>Placez ensuite ce contenu derri\u00e8re un <strong>paywall<\/strong>et le mettre \u00e0 la disposition des clients sur la base d'un abonnement.<\/p>\n\n\n\n<p>To peak customers\u2019 interest (and preserve your SEO), you could even allow free partial pageviews.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"utCf9oTUoNq0PRsmzhmDe2BHY4aRGz7HtbqlZjkM32hQkguIVSNxcA1l0Je7jPsySdKO8irg\"><div class=\"responsive-video\"><iframe title=\"Comment offrir des pages vues gratuites avec le param\u00e8tre PayWall de MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Pc4a9VgtVmw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATch &gt;&gt; comment autoriser les consultations gratuites devant votre mur payant<\/figcaption><\/figure>\n\n\n\n<p>Ainsi, vous passez d'un travail individuel \u00e0 un travail avec un groupe d'experts. <strong>un \u00e0 plusieurs<\/strong> mod\u00e8le avec voie <strong>une meilleure rentabilit\u00e9<\/strong>.<\/p>\n\n\n\n<p>Now that you know some of the main benefits of the membership \/ subscription model, let\u2019s see what <strong>types d'entreprises <\/strong>b\u00e9n\u00e9ficieraient le plus de la transition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Businesses_That_Should_Be_Using_the_Membership_Model\"><\/span>Les entreprises qui devraient utiliser le mod\u00e8le de l'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ici, nous disons, <strong><em>If you\u2019ve got customers, you need MemberPress<\/em><\/strong>. That\u2019s because just about every single business could benefit from adding subscriptions to the mix.<\/p>\n\n\n\n<p>However, there are a few types of businesses that, if they aren\u2019t using the subscription model, it\u2019s nothing less than a crying shame.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Coaching et conseil\u00a0<\/h3>\n\n\n\n<p>If you\u2019re an expert in your field, or you at least have enough knowledge that people are already paying you for your time, your business is absolutely <em>mendicit\u00e9 <\/em>pour le mod\u00e8le d'adh\u00e9sion.<\/p>\n\n\n\n<p>Tout d'abord, les gens sont d\u00e9j\u00e0 habitu\u00e9s \u00e0 payer pour ce type de services \u00e0 intervalles r\u00e9guliers. Deuxi\u00e8mement, le coaching et le conseil fonctionnent tr\u00e8s bien dans le cadre d'un programme de formation. <strong>virtuel<\/strong> l'environnement.<\/p>\n\n\n\n<p>M\u00eame si vous offrez (et continuez d'offrir) des services en personne, le fait de passer au virtuel et d'offrir des plans de services vous permettra de <strong>\u00e9largir consid\u00e9rablement votre audience<\/strong>.<\/p>\n\n\n\n<p>Des tonnes d'utilisateurs de MemberPress g\u00e8rent d\u00e9j\u00e0 ce type d'entreprises en ligne. Prenez <em>Le New York Times<\/em> auteur \u00e0 succ\u00e8s et coach de vie <a href=\"https:\/\/markmanson.net\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Mark Manson<\/a>par exemple.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-scaled.jpg\"><img decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-1024x566.jpg\" alt=\"Capture d&#039;\u00e9cran de la page de contr\u00f4le de Mark Manson Subtle Art School\" class=\"wp-image-49487\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-1024x566.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-300x166.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-768x425.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-1536x849.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-2048x1133.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-307x170.jpg 307w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-840x465.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-1216x672.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-1832x1013.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-700x387.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-156x86.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-1080x597.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>He uses MemberPress to operate his online coaching services, which he called \u201cThe Subtle Art School\u201d.<\/p>\n\n\n\n<p>And Mark\u2019s just the tip of the iceberg!<\/p>\n\n\n\n<p>De plus, le coaching en ligne vient d'\u00eatre am\u00e9lior\u00e9 avec le MemberPress <a href=\"https:\/\/memberpress.com\/fr\/addons\/coachkit\/\" target=\"_blank\" rel=\"noopener\" title=\"\">CoachKit\u2122 add-on<\/a>.<\/p>\n\n\n\n<div id=\"ad-58865\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/page-coachkit-dedicated-feat\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"CoachKit by MemberPress - Cliquez pour en savoir plus\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<p>CoachKit\u2122 lets you create milestones for goal-oriented learning, and habit-tracking for consistent engagement. <\/p>\n\n\n\n<p>Regroupez vos \u00e9tudiants en cohortes et assignez-leur un coach (vous ou un membre de votre \u00e9quipe) qui les guidera vers la r\u00e9ussite et les tiendra responsables de leurs progr\u00e8s.<\/p>\n\n\n\n<p>You also have the option for coaches and students to communicate through a dedicated instant messenger. It\u2019s all about maximizing your coaching program\u2019s engagement and efficacy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prestataires de services\u00a0<\/h3>\n\n\n\n<p>When we say \u201c<strong>les prestataires de services<\/strong>\u201d we\u2019re referring to businesses that sell things like\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conception graphique<\/li>\n\n\n\n<li>Codage<\/li>\n\n\n\n<li>D\u00e9veloppement web<\/li>\n\n\n\n<li>\u00c9dition<\/li>\n\n\n\n<li>Conseil<\/li>\n\n\n\n<li>Marketing<\/li>\n\n\n\n<li>Ou tout autre <strong>service de type direct au consommateur<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Comme dans l'exemple de la conception de sites web que nous avons utilis\u00e9 plus haut, ces types de services sont parfaitement adapt\u00e9s pour <strong>plans de service<\/strong>. Et rien ne g\u00e8re les plans de service comme MemberPress.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.calvinhanson.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">CH Creative<\/a> est un excellent exemple de notre base d'utilisateurs. Il s'agit d'un <strong>agence de branding<\/strong> utilise MemberPress pour alimenter son site d'entreprise, qui propose une gamme de services sur la base d'un abonnement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-scaled.jpg\"><img decoding=\"async\" width=\"1024\" height=\"304\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-1024x304.jpg\" alt=\"Capture d&#039;\u00e9cran des services de cr\u00e9ation artistique et de design de CH Creative\" class=\"wp-image-49488\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-1024x304.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-300x89.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-768x228.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-1536x456.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-2048x608.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-572x170.jpg 572w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-840x250.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-1216x361.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-1832x544.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-700x208.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-156x46.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-1080x321.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Magasins num\u00e9riques<\/h3>\n\n\n\n<p>Si vous vendez un produit num\u00e9rique, quel qu'il soit, vous devez absolument utiliser le mod\u00e8le de l'abonnement.<\/p>\n\n\n\n<p>Remember, transitioning to the membership model doesn\u2019t mean you have to stop selling one-offs. It just means you\u2019re expanding your offerings to include package deals.<\/p>\n\n\n\n<p>Par exemple, <a href=\"https:\/\/worshipdrumsamples.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\u00c9chantillons de batterie pour le culte<\/a> is a MemberPress-built business that sells a constantly growing collection of digital audio files for church worship leaders (now that\u2019s about as <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-find-your-niche\/\" target=\"_blank\" rel=\"noopener\" title=\"\">niche <\/a>).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home.png\"><img decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-1024x457.png\" alt=\"capture d&#039;\u00e9cran d&#039;\u00e9chantillons de batterie pour le culte\" class=\"wp-image-42643\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-1024x457.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-300x134.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-768x343.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-1536x685.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-2048x914.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-381x170.png 381w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-840x375.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-1216x543.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-1832x818.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-700x312.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-156x70.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-1080x482.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Les utilisateurs souscrivent \u00e0 un abonnement mensuel $12 qui leur donne un acc\u00e8s illimit\u00e9 au t\u00e9l\u00e9chargement d'\u00e9chantillons. <\/p>\n\n\n\n<p>Pour que les abonn\u00e9s reviennent, Worship Drum Samples ajoute r\u00e9guli\u00e8rement de nouveaux \u00e9chantillons \u00e0 la biblioth\u00e8que. <\/p>\n\n\n\n<p>But everything they add serves to boost the attractiveness of the ever-growing library \u2013 and <strong>g\u00e9n\u00e8re des revenus ind\u00e9finiment<\/strong>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vendeurs de produits<\/h3>\n\n\n\n<p>Your initial thought might be that there\u2019s no way to subscription-ize a product. But think again!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Bo\u00eetes d'abonnement<\/h4>\n\n\n\n<p>If you spend any time online, you\u2019re familiar with subscription boxes.<\/p>\n\n\n\n<p>This trend settled in a few years back and hasn\u2019t seemed to waver. It works for <strong>bi\u00e8re<\/strong>, <strong>v\u00eatements<\/strong>, <strong>caf\u00e9<\/strong>, <strong>rasage<\/strong> <strong>fournitures<\/strong>, <strong>animaux de compagnie<\/strong>, <strong>livres <\/strong>\u2013 you name it. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111.jpg\" alt=\"Jeune femme avec une bo\u00eete d&#039;abonnement\" class=\"wp-image-49498\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>To run a subscription box business, you don\u2019t even have to be the creator of the products inside the boxes \u2013 just someone who knows how to put together an attractive box of products on a regular basis.<\/p>\n\n\n\n<p>Mais il est certain que vous <em>faire <\/em>doivent utiliser le mod\u00e8le d'abonnement. WordPress + MemberPress rendent le d\u00e9marrage simple et rapide.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e6cddc2d4af4aa18cf662bf458603b4c\" href=\"https:\/\/memberpress.com\/fr\/blog\/creating-a-subscription-box-business-in-memberpress\/\" target=\"_blank\" class=\"button button-blue center\">READ >> How to Create a Subscription Box Business with WordPress<\/a>\n<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">Produits logiciels<\/h4>\n\n\n\n<p>De nos jours, les logiciels peuvent \u00eatre achet\u00e9s et t\u00e9l\u00e9charg\u00e9s facilement en ligne. Ils n\u00e9cessitent \u00e9galement des mises \u00e0 jour et une assistance constantes. <\/p>\n\n\n\n<p>Ces trois facteurs en font un produit id\u00e9al \u00e0 vendre avec le mod\u00e8le de l'abonnement. Par exemple, <strong>MemberPress.com is built and managed with \u2013 you guessed it \u2013 MemberPress<\/strong>!<\/p>\n\n\n\n<p><a href=\"https:\/\/krisp.ai\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Krisp.ai<\/a> est un autre bon exemple. Cette plateforme audio est vendue, distribu\u00e9e et entretenue sur un site web MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing.jpg\"><img decoding=\"async\" width=\"1024\" height=\"1008\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-1024x1008.jpg\" alt=\"Capture d&#039;\u00e9cran de la page de tarification de Krisp.ai\" class=\"wp-image-49489\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-1024x1008.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-300x295.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-768x756.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-1536x1513.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-173x170.jpg 173w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-624x614.jpg 624w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-695x684.jpg 695w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-1046x1030.jpg 1046w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-526x518.jpg 526w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-156x154.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-1080x1064.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing.jpg 1640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Comme pour le produit MemberPress lui-m\u00eame, le mod\u00e8le d'abonnement facilite l'offre de support et de maintenance pour Krisp.ai.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Entreprises de briques et de mortier<\/h3>\n\n\n\n<p>Vous vous demandez peut-\u00eatre comment vos entreprises de B+M pourraient b\u00e9n\u00e9ficier d'un site web destin\u00e9 aux membres. <em>Mais il 100% peut !<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-1317277259.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-1317277259.jpg\" alt=\"Propri\u00e9taire d&#039;un magasin de fleurs\" class=\"wp-image-49500\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-1317277259.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-1317277259-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-1317277259-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-1317277259-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-1317277259-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-1317277259-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>En ajoutant une composante \"adh\u00e9sion\", votre entreprise de B+M peut g\u00e9n\u00e9rer toutes sortes de revenus. <strong>flux de revenus r\u00e9currents<\/strong> you otherwise wouldn\u2019t have access to. Think things like\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Programmes de r\u00e9compenses pour les clients VIP<\/li>\n\n\n\n<li>Alternatives aux services virtuels<\/li>\n\n\n\n<li>Programmation en ligne<\/li>\n\n\n\n<li>Acc\u00e8s \u00e0 la webcam sur place<\/li>\n<\/ul>\n\n\n\n<p>Really, the only limitation is your imagination. And being that you\u2019re an entrepreneur, that shouldn\u2019t be a problem at all.<\/p>\n\n\n\n<p>Prendre <a href=\"https:\/\/www.thesweetspot.golf\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Le point faible<\/a> for example. This B+M golf experience uses MemberPress to manage its membership program \u2013 everything from payments to scheduling.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-scaled.jpg\"><img decoding=\"async\" width=\"1024\" height=\"309\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-1024x309.jpg\" alt=\"Les plans d&#039;adh\u00e9sion \u00e0 The Sweet Spot Golf\" class=\"wp-image-49490\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-1024x309.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-300x90.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-768x231.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-1536x463.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-2048x617.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-564x170.jpg 564w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-840x253.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-1216x366.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-1832x552.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-700x211.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-156x47.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-1080x325.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Ranch Dunrovin<\/a> est une autre entreprise de B+M qui g\u00e8re une composante d'adh\u00e9sion en utilisant MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup.jpg\"><img decoding=\"async\" width=\"1024\" height=\"756\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-1024x756.jpg\" alt=\"Dunrovin Ranch webcam page d&#039;inscription pour les membres\" class=\"wp-image-49491\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-1024x756.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-300x222.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-768x567.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-1536x1134.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-2048x1512.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-230x170.jpg 230w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-831x614.jpg 831w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-926x684.jpg 926w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-1395x1030.jpg 1395w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-700x518.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-156x115.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-1080x797.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Le ranch a cr\u00e9\u00e9 une solide <strong>flux de revenus passifs<\/strong> par <strong>mon\u00e9tisation <\/strong>l'acc\u00e8s \u00e0 sa tr\u00e8s populaire webcam, disponible 24 heures sur 24 et 7 jours sur 7 sur le site.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p>Il y a vraiment des millions et des millions de fa\u00e7ons d'ajouter une composante d'adh\u00e9sion \u00e0 votre entreprise en ligne. Pour plus d'inspiration, visitez cette page :<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_9c4ad9b9e19790e434d87310f438da89\" href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-website-examples\/\" target=\"_blank\" class=\"button button-blue center\">LIRE &gt;&gt; Plus de 100 exemples de sites d'adh\u00e9sion (dans la vie r\u00e9elle)<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Adding_Memberships_to_the_Mix\"><\/span>Conseils pour l'ajout d'adh\u00e9sions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you\u2019re ready to switch your business to the membership model, or just add an extra income stream to the mix, here are some additional <strong>des conseils pour vous aider \u00e0 d\u00e9marrer<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offrir des services personnalis\u00e9s<\/h3>\n\n\n\n<p>Nous avons mentionn\u00e9 plus haut l'offre de paquets de services. Une autre option consiste \u00e0 <strong>cr\u00e9er un paquet unique<\/strong>. Commercialisez-le ensuite aupr\u00e8s de votre public cible. <\/p>\n\n\n\n<p>Pour un <strong>r\u00e9dacteur ind\u00e9pendant<\/strong>Il peut s'agir, par exemple, d'une formule d'abonnement comprenant un prix fixe pour quatre articles de blog de 500 mots par mois.<\/p>\n\n\n\n<p>Dans le cas d'un service productif, un client adh\u00e8re \u00e0 l'association et re\u00e7oit chaque mois la m\u00eame quantit\u00e9 de contenu, dans le m\u00eame format, que tous les autres clients.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_3f21db0c39221f97b37d4def366c5a29\" href=\"https:\/\/memberpress.com\/fr\/blog\/sell-writing-services\/\" target=\"_blank\" class=\"button button-blue center\">READ >> How to Sell Your Writing Online<\/a>\n<\/div>\n\n\n\n\n<p>Though you\u2019d still be providing unique content to each customer, this model removes a lot of the negotiating and other time-consuming tasks that come with offering each client something different.<\/p>\n\n\n\n<p>With a productized services, you\u2019re also working from strict processes and procedures, rather than treating each job as a unique task. <\/p>\n\n\n\n<p>Comme votre personnel peut suivre ces syst\u00e8mes pour fournir le m\u00eame service \u00e0 tous vos membres, ce format facilite grandement l'externalisation et la mise \u00e0 l'\u00e9chelle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cr\u00e9er des cours en ligne<\/h3>\n\n\n\n<p>Les cours en ligne sont l'un des meilleurs moyens d'ajouter \u00e0 votre activit\u00e9 un flux de revenus passifs bas\u00e9 sur des abonnements.<\/p>\n\n\n\n<p>Comme nous l'avons dit, si les gens vous paient pour votre expertise, vous pouvez mon\u00e9tiser ces connaissances et les mettre \u00e0 la disposition de vos membres payants. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_a400414a2b8922c5ea1afa07607aa1d0\" href=\"https:\/\/memberpress.com\/fr\/blog\/sell-courses-on-wordpress\/\" target=\"_blank\" class=\"button button-blue center\">READ >> How to Sell Courses with WordPress<\/a>\n<\/div>\n\n\n\n\n<p>Vous pouvez cr\u00e9er ce contenu une seule fois, le d\u00e9velopper et le placer dans un cours payant dans MemberPress, puis regarder les revenus continuer \u00e0 affluer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cr\u00e9er une communaut\u00e9<\/h3>\n\n\n\n<p>Une communaut\u00e9 en ligne est une strat\u00e9gie de fid\u00e9lisation de la client\u00e8le qui a fait ses preuves. Elle constituerait \u00e9galement un excellent compl\u00e9ment \u00e0 la strat\u00e9gie de fid\u00e9lisation de la client\u00e8le. <strong>Programme pour les clients VIP<\/strong> que nous avons mentionn\u00e9 plus haut.<\/p>\n\n\n\n<p>When you create and manage a community around your business, you\u2019re making <a href=\"https:\/\/memberpress.com\/fr\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">un espace o\u00f9 vos membres peuvent communiquer entre eux<\/a>, access special discounts, stay informed, attend special events, and just feel like \u201cpart of the group\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Commencer quelque chose de totalement nouveau<\/h3>\n\n\n\n<p>Maybe you\u2019re not interested in the membership \/ subscription business model for your current business. But you\u2019re interested in the benefits of the membership model \u2013 like recurring revenue and serving a wider audience.<\/p>\n\n\n\n<p>If that\u2019s the case, consider starting a completely new venture separate from your existing business. <\/p>\n\n\n\n<p>Avez-vous des <strong>loisirs <\/strong>ou <strong>domaines d'expertise<\/strong> que les gens pourraient \u00eatre pr\u00eats \u00e0 payer ?<\/p>\n\n\n\n<p>Maybe you\u2019re an experienced <strong>pianiste<\/strong>? Envisagez de cr\u00e9er une \u00e9cole de musique en ligne comme <a href=\"https:\/\/memberpress.com\/fr\/blog\/the-guitar-lesson-customer-story\/\" target=\"_blank\" rel=\"noopener\" title=\"\">TheGuitarLesson.com<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"oMfhB1bUNKrbiEWanlnOIVpRTZt3eF2LfYH1C38PA8qX6Wzc4LJu6Kqs4gyNslDvohaSev2DdXr0kpJ5\"><div class=\"responsive-video\"><iframe title=\"Histoires de clients : Un professeur de musique passe au virtuel et gagne sa vie \u00e0 temps plein gr\u00e2ce \u00e0 WordPress (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">regardez comment ce guitar hero a transform\u00e9 sa passion en une entreprise florissante<\/figcaption><\/figure>\n\n\n\n<p>Ou alors, il se trouve que vous \u00eates dou\u00e9 pour le yoga. Essayez de vendre votre expertise comme Helen Faliveno avec <a href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Mon mouvement de pleine conscience<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"oMmBku2Yzw8n7POHGy6cs9AUiaqr5dWxjL0RE3FftI\"><div class=\"responsive-video\"><iframe title=\"T\u00e9moignages de clients : Une professeure de yoga non technicienne devenue une femme d&#039;affaires num\u00e9rique (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>You might even create a membership site that\u2019s separate from your business but teaches others how to start working in your current field. <\/p>\n\n\n\n<p>For example, if you\u2019re a <strong>photographe ind\u00e9pendant<\/strong>Les personnes int\u00e9ress\u00e9es par la photographie peuvent, par exemple, cr\u00e9er un cours en ligne pour apprendre aux autres \u00e0 entrer dans le monde de la photographie ind\u00e9pendante ou simplement \u00e0 prendre de meilleures photos.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.christinajonesphoto.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Christina Jones Photographie<\/a> est une entreprise de photographie en ligne enti\u00e8rement financ\u00e9e par MemberPress. Mais il s'agit d'un excellent exemple de compl\u00e9ment d'une activit\u00e9 de services par des cours en ligne :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-scaled.jpg\"><img decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-1024x509.jpg\" alt=\"Cours en ligne de Christina Jones Photography\" class=\"wp-image-49496\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-1024x509.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-300x149.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-768x382.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-1536x764.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-2048x1019.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-342x170.jpg 342w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-840x418.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-1216x605.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-1832x911.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-700x348.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-156x78.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-1080x537.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Avec les bons outils et l'engagement de cr\u00e9er un contenu utile, ainsi que la volont\u00e9 de commercialiser votre projet aupr\u00e8s de votre public cible, la cr\u00e9ation d'un site d'affiliation rentable est possible pour de nombreuses personnes.<\/p>\n\n\n\n<p>Remember you don\u2019t have to be an expert in your chosen field, you just need to know more than the people you\u2019re helping.<\/p>\n\n\n\n<p>Mais avant de commencer, n'oubliez pas de consulter notre <a href=\"https:\/\/memberpress.com\/fr\/validate-your-membership-site-idea\/\">guide pour valider votre id\u00e9e de site d'adh\u00e9sion<\/a> pour \u00e9viter de perdre du temps, des efforts et de l'argent sur un projet dont personne ne veut.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019ll take some effort and creative thinking, but the rewards your business will reap from adopting the membership \/ subscription model will make it all worthwhile.<\/p>\n\n\n\n<p>That\u2019s especially true if you really like the idea of earning recurring, predictable revenue and expanding your business.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Transformez votre site web WordPress en une machine \u00e0 gagner de l'argent<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Envisagez-vous de passer au mod\u00e8le de l'adh\u00e9sion ? Faites-nous part de vos r\u00e9flexions dans la section des commentaires ci-dessous.<\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>It\u2019s a lot easier and more affordable than you think! In this guide we\u2019ll show you how to adopt a subscription business model and start generating passive income like nobody\u2019s business! First, we\u2019ll cover some of the benefits of the membership model. Then we\u2019ll look at some businesses that are well suited to making the 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