Dans ce guide, nous allons vous expliquer comment adopter un mod\u00e8le \u00e9conomique par abonnement et commencer \u00e0 g\u00e9n\u00e9rer revenus passifs<\/strong> comme si de rien n'\u00e9tait !<\/p>\n\n\n\n

Pour commencer, nous aborderons certains des avantages <\/strong>du mod\u00e8le d'abonnement. Nous examinerons ensuite certaines entreprises particuli\u00e8rement bien plac\u00e9es pour op\u00e9rer cette transition.<\/p>\n\n\n\n

Nous vous donnerons \u00e9galement des informations sur le les outils dont vous avez besoin<\/strong> pour y parvenir. Et pour finir, nous vous donnerons quelques trucs et astuces<\/strong> pour vous aider \u00e0 passer \u00e0 l'action. <\/p>\n\n\n\n

Que vous souhaitiez\u2026<\/p>\n\n\n\n

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Cessez d'\u00e9changer du temps 1:1 contre de l'argent<\/li>\n\n\n\n
Ajouter un une source de revenus suppl\u00e9mentaire <\/strong>\u00e0 votre entreprise, ou<\/li>\n\n\n\n

Transf\u00e9rer votre entreprise en dehors de son mod\u00e8le actuel et cr\u00e9er un site d'adh\u00e9sion<\/strong><\/li>\n<\/ul>\n\n\n\n
\u2026 ce guide peut vous aider.<\/p>\n\n\n\n
C'est parti !<\/p>\n\n\n\n
<\/span>Les outils dont vous avez besoin<\/span><\/h2>\n\n\n\n
$\"MemberPress$ <\/a><\/figure>\n\n\n\n
Commen\u00e7ons par le commencement. Pour bien faire les choses, il faut disposer du meilleurs outils<\/strong>.<\/p>\n\n\n\n
Lorsqu'il s'agit d'entreprises bas\u00e9es sur l'adh\u00e9sion ou l'abonnement, WordPress <\/strong>et MemberPress <\/strong>sont sans aucun doute vos meilleurs outils de travail.<\/p>\n\n\n\n
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WordPress<\/a><\/strong> C'est la plateforme de cr\u00e9ation de sites web #1 la plus utilis\u00e9e au monde. Elle est si simple \u00e0 utiliser que n'importe qui peut cr\u00e9er un site web gr\u00e2ce \u00e0 elle, quelles que soient ses comp\u00e9tences techniques.<\/li>\n\n\n\n
MemberPress<\/a><\/strong> est le plugin de mon\u00e9tisation et d'adh\u00e9sion le plus populaire pour WordPress. Il vous permet de transformer votre site web en une machine \u00e0 gagner de l'argent. Comme WordPress lui-m\u00eame, MemberPress est tr\u00e8s convivial et abordable.<\/li>\n<\/ul>\n\n\n\n
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<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">regarder >> apprendre ce qu'est un site d'adh\u00e9sion dans ce court tutoriel<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_the_Membership_Subscription_Model\"><\/span>Avantages du mod\u00e8le d'adh\u00e9sion\/abonnement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des principaux avantages de la transition vers le mod\u00e8le d'adh\u00e9sion ou d'abonnement est la possibilit\u00e9 de <strong>revenus passifs<\/strong> (\u00e9galement appel\u00e9 <strong>revenus r\u00e9currents<\/strong>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Revenu passif<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous inscrivez des membres sur la base d'un abonnement, vous recevez des paiements \u00e0 intervalles r\u00e9guliers, sur la base de <strong>coh\u00e9rent <\/strong>base. Et vous gagnez ce revenu au fil du temps, sur la base de vos efforts initiaux. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supposons que vous d\u00e9cidiez de prendre quelques jours, une semaine ou m\u00eame plus longtemps de cong\u00e9. Avec une activit\u00e9 bas\u00e9e sur l'adh\u00e9sion, l'argent continuera de rentrer gr\u00e2ce \u00e0 vos membres existants et aux nouvelles inscriptions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Un mot sur le d\u00e9sabonnement<\/em> >> Il y aura toujours des clients qui partiront (ce qu'on appelle le \u00ab taux de d\u00e9sabonnement \u00bb). Mais vous pouvez faire beaucoup de choses pour y rem\u00e9dier <a href=\"https:\/\/memberpress.com\/fr\/reducing-your-membership-sites-churn\/\" target=\"_blank\" rel=\"noreferrer noopener\">minimiser le taux de d\u00e9sabonnement<\/a>. Si vous vous efforcez d'attirer constamment de nouveaux membres, non seulement vous neutraliserez l'impact de ceux qui partent, mais vos revenus augmenteront.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"wp-block-paragraph\">Votre projet demandera sans aucun doute beaucoup de travail au d\u00e9part, et il faudra ensuite pr\u00e9voir une maintenance r\u00e9guli\u00e8re, des mises \u00e0 jour et des t\u00e2ches administratives. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais avec le mod\u00e8le d'adh\u00e9sion, le potentiel de revenus passifs est beaucoup plus important gr\u00e2ce aux \u00e9l\u00e9ments suivants <strong>pr\u00e9visibilit\u00e9 des paiements<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Revenu pr\u00e9visible (protection de l'avenir)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les revenus r\u00e9currents sont synonymes de pr\u00e9visibilit\u00e9. Si vous travaillez en tant qu\u2019ind\u00e9pendant (ou m\u00eame si vous dirigez une agence), vous connaissez sans doute bien les cycles de <strong>f\u00eate et famine<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un mois, vous pouvez avoir plus de travail que vous ne pouvez en g\u00e9rer. D'autres mois, vous pouvez constater une baisse importante des projets disponibles. \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le mod\u00e8le d'adh\u00e9sion permet de g\u00e9n\u00e9rer des flux de revenus plus pr\u00e9visibles qui facilitent la planification financi\u00e8re.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c9volutivit\u00e9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez peut-\u00eatre l'habitude de diriger une entreprise dans laquelle vous \u00eates \u00e0 la fois la ressource principale et la personne qui effectue tout le travail. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tel est le cas, un autre avantage du mod\u00e8le d\u2019adh\u00e9sion r\u00e9side dans les possibilit\u00e9s accrues qu\u2019il offre pour <strong>l'intensification et l'externalisation<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon le type de site d'adh\u00e9sion que vous cr\u00e9ez, vous pouvez effectuer de nombreuses t\u00e2ches. <a href=\"https:\/\/memberpress.com\/go\/fiverr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">externaliser vers des travailleurs \u00e0 distance<\/a> ou le personnel local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, imaginons que vous proposiez un <strong>programme de formation en ligne<\/strong>. Vous pouvez embaucher du personnel qui s'occupera de l'administration de votre cours pendant que vous vous concentrerez sur la cr\u00e9ation de contenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou dire que vous <strong>vendre des produits num\u00e9riques <\/strong>comme des photos d'archives ou des extraits de code. Si vous percevez des revenus r\u00e9currents gr\u00e2ce \u00e0 des abonnements \u00e0 des services, vous pourriez embaucher du personnel pour vous aider \u00e0 cr\u00e9er ces ressources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le mod\u00e8le d'adh\u00e9sion se pr\u00eate \u00e0 <strong>l'automatisation<\/strong>Il est donc beaucoup plus facile d'externaliser et de faire \u00e9voluer son activit\u00e9 que les contrats de freelance classiques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Packages de services ou services ponctuels<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginez que vous soyez un <strong>concepteur de sites<\/strong>et vous travaillez g\u00e9n\u00e9ralement dans un <strong>unique<\/strong> qui ressemble \u00e0 peu pr\u00e8s \u00e0 ceci :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Obtenir un nouveau client<\/li>\n\n\n\n<li>Mise en place d'un contrat de projet<\/li>\n\n\n\n<li>Achever et livrer le projet<\/li>\n\n\n\n<li>Se faire payer<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Le mod\u00e8le d'adh\u00e9sion vous permet d'augmenter consid\u00e9rablement votre chiffre d'affaires r\u00e9current (et vos revenus globaux) en proposant les services suivants <strong>paquets de services<\/strong> quelque chose comme \u00e7a :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>5 livrables\/mois pour une redevance mensuelle de $X<\/li>\n\n\n\n<li>20 heures\/mois pour un tarif mensuel de $X ou un tarif annuel r\u00e9duit de $X<\/li>\n\n\n\n<li>Plans de maintenance Web Bronze, Argent et Or avec tarification mensuelle \u00e9chelonn\u00e9e<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En plus de vos plans mensuels\/annuels, vous pouvez proposer<strong> services compl\u00e9mentaires<\/strong> (qui fonctionnent plut\u00f4t comme des pi\u00e8ces uniques) \u00e0 des prix variables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En structurant votre tarification de cette mani\u00e8re, vous augmentez consid\u00e9rablement votre potentiel de revenus r\u00e9currents en liant les clients \u00e0 un contrat de travail. <strong>plan de paiement r\u00e9gulier<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Recyclage et r\u00e9utilisation du contenu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En tant qu'agence de cr\u00e9ation de sites web, vous r\u00e9aliseriez sans doute de nombreux sites web individuels pour des clients particuliers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au lieu de cela, vous pouvez cr\u00e9er un site WordPress de haute qualit\u00e9 <strong>th\u00e8me <\/strong>et le mettre \u00e0 disposition dans le cadre d'un ensemble de services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il en va de m\u00eame pour <strong>de nombreux autres produits livrables<\/strong> que vous pourriez produire pour vos clients de mani\u00e8re ponctuelle. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, disons que vous fournissez <strong>les services de coaching ou de conseil<\/strong>. Vous pouvez recycler et r\u00e9utiliser vos connaissances en cr\u00e9ant <strong>vid\u00e9os p\u00e9dagogiques<\/strong>, <strong>cours<\/strong>et d'autres contenus de formation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Placez ensuite ce contenu derri\u00e8re un <strong>paywall<\/strong>et le mettre \u00e0 la disposition des clients sur la base d'un abonnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour susciter l'int\u00e9r\u00eat des clients (et pr\u00e9server votre r\u00e9f\u00e9rencement naturel), vous pourriez m\u00eame autoriser la consultation gratuite d'une partie des pages.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"IifVGcunHk81NfYOXeAqhoMlJj8lrPZ1B50Swq2AQKiBGvbr9tLFZxEz6gnmz04oy57gT9XKa\"><div class=\"responsive-video\"><iframe title=\"Comment offrir des pages vues gratuites avec le param\u00e8tre PayWall de MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Pc4a9VgtVmw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATch >> comment autoriser les consultations gratuites devant votre mur payant<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, vous passez d'un travail individuel \u00e0 un travail avec un groupe d'experts. <strong>un \u00e0 plusieurs<\/strong> mod\u00e8le avec voie <strong>une meilleure rentabilit\u00e9<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que vous connaissez certains des principaux avantages du mod\u00e8le d\u2019adh\u00e9sion \/ d\u2019abonnement, voyons ce que <strong>types d'entreprises <\/strong>b\u00e9n\u00e9ficieraient le plus de la transition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Businesses_That_Should_Be_Using_the_Membership_Model\"><\/span>Les entreprises qui devraient utiliser le mod\u00e8le de l'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ici, nous disons, <strong><em>Si vous avez des clients, vous avez besoin de MemberPress<\/em><\/strong>. En effet, pratiquement toutes les entreprises auraient tout \u00e0 gagner \u00e0 int\u00e9grer des formules d'abonnement \u00e0 leur offre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe toutefois quelques types d'entreprises pour lesquelles, si elles n'ont pas recours au mod\u00e8le d'abonnement, c'est tout simplement un v\u00e9ritable g\u00e2chis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Coaching et conseil\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous \u00eates un expert dans votre domaine, ou si vous disposez au moins de suffisamment de connaissances pour que les gens vous r\u00e9mun\u00e8rent d\u00e9j\u00e0 pour votre temps, votre activit\u00e9 est absolument <em>mendicit\u00e9 <\/em>pour le mod\u00e8le d'adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, les gens sont d\u00e9j\u00e0 habitu\u00e9s \u00e0 payer pour ce type de services \u00e0 intervalles r\u00e9guliers. Deuxi\u00e8mement, le coaching et le conseil fonctionnent tr\u00e8s bien dans le cadre d'un programme de formation. <strong>virtuel<\/strong> l'environnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si vous offrez (et continuez d'offrir) des services en personne, le fait de passer au virtuel et d'offrir des plans de services vous permettra de <strong>\u00e9largir consid\u00e9rablement votre audience<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des tonnes d'utilisateurs de MemberPress g\u00e8rent d\u00e9j\u00e0 ce type d'entreprises en ligne. Prenez <em>Le New York Times<\/em> auteur \u00e0 succ\u00e8s et coach de vie <a href=\"https:\/\/markmanson.net\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Mark Manson<\/a>par exemple.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-scaled.jpg\"><img decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-1024x566.jpg\" alt=\"Capture d'\u00e9cran de la page de contr\u00f4le de Mark Manson Subtle Art School\" class=\"wp-image-49487\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-1024x566.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-300x166.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-768x425.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-1536x849.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-2048x1133.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-307x170.jpg 307w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-840x465.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-1216x672.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-1832x1013.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-700x387.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-156x86.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/mark-manson-subtle-art-school-1080x597.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Il utilise MemberPress pour g\u00e9rer ses services de coaching en ligne, qu\u2019il a baptis\u00e9s \u201c The Subtle Art School \u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et Mark, ce n'est que la partie \u00e9merg\u00e9e de l'iceberg !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, le coaching en ligne vient d'\u00eatre am\u00e9lior\u00e9 avec le MemberPress <a href=\"https:\/\/memberpress.com\/fr\/addons\/coachkit\/\" target=\"_blank\" rel=\"noopener\" title=\"\">CoachKit\u2122 add-on<\/a>.<\/p>\n\n\n\n<div id=\"ad-58865\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/page-coachkit-dedicated-feat\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"CoachKit by MemberPress - Cliquez pour en savoir plus\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">CoachKit\u2122 vous permet de d\u00e9finir des \u00e9tapes cl\u00e9s pour un apprentissage ax\u00e9 sur les objectifs, ainsi que de suivre vos habitudes afin de maintenir un engagement constant. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regroupez vos \u00e9tudiants en cohortes et assignez-leur un coach (vous ou un membre de votre \u00e9quipe) qui les guidera vers la r\u00e9ussite et les tiendra responsables de leurs progr\u00e8s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez \u00e9galement la possibilit\u00e9 de permettre aux coachs et aux \u00e9l\u00e8ves de communiquer via une messagerie instantan\u00e9e d\u00e9di\u00e9e. L'objectif est de maximiser l'engagement et l'efficacit\u00e9 de votre programme de coaching.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prestataires de services\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quand on dit \u201c<strong>les prestataires de services<\/strong>\u201d Nous faisons ici r\u00e9f\u00e9rence aux entreprises qui vendent des produits tels que\u2026 \u00bb<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conception graphique<\/li>\n\n\n\n<li>Codage<\/li>\n\n\n\n<li>D\u00e9veloppement web<\/li>\n\n\n\n<li>\u00c9dition<\/li>\n\n\n\n<li>Conseil<\/li>\n\n\n\n<li>Marketing<\/li>\n\n\n\n<li>Ou tout autre <strong>service de type direct au consommateur<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Comme dans l'exemple de la conception de sites web que nous avons utilis\u00e9 plus haut, ces types de services sont parfaitement adapt\u00e9s pour <strong>plans de service<\/strong>. Et rien ne g\u00e8re les plans de service comme MemberPress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.calvinhanson.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">CH Creative<\/a> est un excellent exemple de notre base d'utilisateurs. Il s'agit d'un <strong>agence de branding<\/strong> utilise MemberPress pour alimenter son site d'entreprise, qui propose une gamme de services sur la base d'un abonnement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-scaled.jpg\"><img decoding=\"async\" width=\"1024\" height=\"304\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-1024x304.jpg\" alt=\"Capture d'\u00e9cran des services de cr\u00e9ation artistique et de design de CH Creative\" class=\"wp-image-49488\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-1024x304.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-300x89.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-768x228.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-1536x456.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-2048x608.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-572x170.jpg 572w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-840x250.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-1216x361.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-1832x544.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-700x208.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-156x46.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/ch-creative-screenshot-1080x321.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Magasins num\u00e9riques<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous vendez un produit num\u00e9rique, quel qu'il soit, vous devez absolument utiliser le mod\u00e8le de l'abonnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas que le passage au mod\u00e8le d'abonnement ne signifie pas que vous devez cesser de vendre des produits \u00e0 l'unit\u00e9. Cela signifie simplement que vous \u00e9largissez votre offre pour y inclure des formules forfaitaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, <a href=\"https:\/\/worshipdrumsamples.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\u00c9chantillons de batterie pour le culte<\/a> est une entreprise cr\u00e9\u00e9e par MemberPress qui commercialise une collection sans cesse croissante de fichiers audio num\u00e9riques destin\u00e9s aux animateurs de cultes religieux (voil\u00e0 qui est \u00e0 peu pr\u00e8s aussi <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-find-your-niche\/\" target=\"_blank\" rel=\"noopener\" title=\"\">niche <\/a>).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home.png\"><img decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-1024x457.png\" alt=\"capture d'\u00e9cran d'\u00e9chantillons de batterie pour le culte\" class=\"wp-image-42643\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-1024x457.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-300x134.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-768x343.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-1536x685.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-2048x914.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-381x170.png 381w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-840x375.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-1216x543.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-1832x818.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-700x312.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-156x70.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Worship-Drum-Samples-home-1080x482.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Les utilisateurs souscrivent \u00e0 un abonnement mensuel $12 qui leur donne un acc\u00e8s illimit\u00e9 au t\u00e9l\u00e9chargement d'\u00e9chantillons. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour que les abonn\u00e9s reviennent, Worship Drum Samples ajoute r\u00e9guli\u00e8rement de nouveaux \u00e9chantillons \u00e0 la biblioth\u00e8que. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais tout ce qu\u2019ils y ajoutent contribue \u00e0 renforcer l\u2019attrait de cette biblioth\u00e8que qui ne cesse de s\u2019enrichir \u2013 et <strong>g\u00e9n\u00e8re des revenus ind\u00e9finiment<\/strong>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vendeurs de produits<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 premi\u00e8re vue, on pourrait penser qu\u2019il est impossible de proposer un produit sous forme d\u2019abonnement. Mais d\u00e9trompez-vous !<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Bo\u00eetes d'abonnement<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous passez un peu de temps sur Internet, vous connaissez s\u00fbrement les coffrets par abonnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette tendance s'est install\u00e9e il y a quelques ann\u00e9es et ne semble pas faiblir. Elle fonctionne pour <strong>bi\u00e8re<\/strong>, <strong>v\u00eatements<\/strong>, <strong>caf\u00e9<\/strong>, <strong>rasage<\/strong> <strong>fournitures<\/strong>, <strong>animaux de compagnie<\/strong>, <strong>livres <\/strong>\u2013 tout ce que vous voulez. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111.jpg\" alt=\"Jeune femme avec une bo\u00eete d'abonnement\" class=\"wp-image-49498\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pour g\u00e9rer une entreprise de coffrets par abonnement, il n\u2019est m\u00eame pas n\u00e9cessaire d\u2019\u00eatre le cr\u00e9ateur des produits contenus dans les coffrets : il suffit de savoir composer r\u00e9guli\u00e8rement des coffrets attrayants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais il est certain que vous <em>faire <\/em>doivent utiliser le mod\u00e8le d'abonnement. WordPress + MemberPress rendent le d\u00e9marrage simple et rapide.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e6cddc2d4af4aa18cf662bf458603b4c\" href=\"https:\/\/memberpress.com\/fr\/blog\/creating-a-subscription-box-business-in-memberpress\/\" target=\"_blank\" class=\"button button-blue center\">LIRE >> Comment cr\u00e9er une entreprise de coffrets par abonnement avec WordPress<\/a>\n<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">Produits logiciels<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">De nos jours, les logiciels peuvent \u00eatre achet\u00e9s et t\u00e9l\u00e9charg\u00e9s facilement en ligne. Ils n\u00e9cessitent \u00e9galement des mises \u00e0 jour et une assistance constantes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces trois facteurs en font un produit id\u00e9al \u00e0 vendre avec le mod\u00e8le de l'abonnement. Par exemple, <strong>Le site MemberPress.com est d\u00e9velopp\u00e9 et g\u00e9r\u00e9 avec \u2013 vous l'avez devin\u00e9 \u2013 MemberPress<\/strong>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/krisp.ai\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Krisp.ai<\/a> est un autre bon exemple. Cette plateforme audio est vendue, distribu\u00e9e et entretenue sur un site web MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing.jpg\"><img decoding=\"async\" width=\"1024\" height=\"1008\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-1024x1008.jpg\" alt=\"Capture d'\u00e9cran de la page de tarification de Krisp.ai\" class=\"wp-image-49489\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-1024x1008.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-300x295.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-768x756.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-1536x1513.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-173x170.jpg 173w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-624x614.jpg 624w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-695x684.jpg 695w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-1046x1030.jpg 1046w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-526x518.jpg 526w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-156x154.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing-1080x1064.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/krisp-ai-pricing.jpg 1640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Comme pour le produit MemberPress lui-m\u00eame, le mod\u00e8le d'abonnement facilite l'offre de support et de maintenance pour Krisp.ai.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Entreprises de briques et de mortier<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vous vous demandez peut-\u00eatre comment vos entreprises de B+M pourraient b\u00e9n\u00e9ficier d'un site web destin\u00e9 aux membres. <em>Mais il 100% peut !<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-1317277259.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-1317277259.jpg\" alt=\"Propri\u00e9taire d'un magasin de fleurs\" class=\"wp-image-49500\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-1317277259.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-1317277259-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-1317277259-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-1317277259-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-1317277259-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-1317277259-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En ajoutant une composante \"adh\u00e9sion\", votre entreprise de B+M peut g\u00e9n\u00e9rer toutes sortes de revenus. <strong>flux de revenus r\u00e9currents<\/strong> auxquelles vous n\u2019auriez pas acc\u00e8s autrement. Pensez par exemple \u00e0\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Programmes de r\u00e9compenses pour les clients VIP<\/li>\n\n\n\n<li>Alternatives aux services virtuels<\/li>\n\n\n\n<li>Programmation en ligne<\/li>\n\n\n\n<li>Acc\u00e8s \u00e0 la webcam sur place<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9alit\u00e9, la seule limite, c'est votre imagination. Et comme vous \u00eates entrepreneur, cela ne devrait pas poser le moindre probl\u00e8me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prendre <a href=\"https:\/\/www.thesweetspot.golf\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Le point faible<\/a> Par exemple, cette entreprise sp\u00e9cialis\u00e9e dans le golf, B+M, utilise MemberPress pour g\u00e9rer son programme d'adh\u00e9sion, de la gestion des paiements \u00e0 celle des r\u00e9servations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-scaled.jpg\"><img decoding=\"async\" width=\"1024\" height=\"309\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-1024x309.jpg\" alt=\"Les plans d'adh\u00e9sion \u00e0 The Sweet Spot Golf\" class=\"wp-image-49490\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-1024x309.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-300x90.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-768x231.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-1536x463.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-2048x617.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-564x170.jpg 564w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-840x253.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-1216x366.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-1832x552.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-700x211.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-156x47.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/sweet-spot-memberships-1080x325.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Ranch Dunrovin<\/a> est une autre entreprise de B+M qui g\u00e8re une composante d'adh\u00e9sion en utilisant MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup.jpg\"><img decoding=\"async\" width=\"1024\" height=\"756\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-1024x756.jpg\" alt=\"Dunrovin Ranch webcam page d'inscription pour les membres\" class=\"wp-image-49491\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-1024x756.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-300x222.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-768x567.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-1536x1134.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-2048x1512.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-230x170.jpg 230w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-831x614.jpg 831w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-926x684.jpg 926w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-1395x1030.jpg 1395w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-700x518.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-156x115.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/dunrovin-village-signup-1080x797.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Le ranch a cr\u00e9\u00e9 une solide <strong>flux de revenus passifs<\/strong> par <strong>mon\u00e9tisation <\/strong>l'acc\u00e8s \u00e0 sa tr\u00e8s populaire webcam, disponible 24 heures sur 24 et 7 jours sur 7 sur le site.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"wp-block-paragraph\">Il y a vraiment des millions et des millions de fa\u00e7ons d'ajouter une composante d'adh\u00e9sion \u00e0 votre entreprise en ligne. Pour plus d'inspiration, visitez cette page :<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_9c4ad9b9e19790e434d87310f438da89\" href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-website-examples\/\" target=\"_blank\" class=\"button button-blue center\">LIRE >> Plus de 100 exemples de sites d'adh\u00e9sion (dans la vie r\u00e9elle)<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Adding_Memberships_to_the_Mix\"><\/span>Conseils pour l'ajout d'adh\u00e9sions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous serez pr\u00eat \u00e0 faire \u00e9voluer votre entreprise vers un mod\u00e8le d'abonnement, ou simplement \u00e0 ajouter une source de revenus suppl\u00e9mentaire \u00e0 votre activit\u00e9, voici quelques conseils suppl\u00e9mentaires <strong>des conseils pour vous aider \u00e0 d\u00e9marrer<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offrir des services personnalis\u00e9s<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons mentionn\u00e9 plus haut l'offre de paquets de services. Une autre option consiste \u00e0 <strong>cr\u00e9er un paquet unique<\/strong>. Commercialisez-le ensuite aupr\u00e8s de votre public cible. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour un <strong>r\u00e9dacteur ind\u00e9pendant<\/strong>Il peut s'agir, par exemple, d'une formule d'abonnement comprenant un prix fixe pour quatre articles de blog de 500 mots par mois.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cas d'un service productif, un client adh\u00e8re \u00e0 l'association et re\u00e7oit chaque mois la m\u00eame quantit\u00e9 de contenu, dans le m\u00eame format, que tous les autres clients.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_3f21db0c39221f97b37d4def366c5a29\" href=\"https:\/\/memberpress.com\/fr\/blog\/sell-writing-services\/\" target=\"_blank\" class=\"button button-blue center\">LIRE >> Comment vendre vos textes en ligne<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si vous continueriez \u00e0 proposer un contenu unique \u00e0 chaque client, ce mod\u00e8le vous \u00e9vite une grande partie des n\u00e9gociations et autres t\u00e2ches chronophages li\u00e9es au fait d'offrir \u00e0 chaque client une offre diff\u00e9rente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec des services standardis\u00e9s, vous travaillez \u00e9galement selon des processus et des proc\u00e9dures rigoureux, plut\u00f4t que de traiter chaque mission comme une t\u00e2che unique. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme votre personnel peut suivre ces syst\u00e8mes pour fournir le m\u00eame service \u00e0 tous vos membres, ce format facilite grandement l'externalisation et la mise \u00e0 l'\u00e9chelle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cr\u00e9er des cours en ligne<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les cours en ligne sont l'un des meilleurs moyens d'ajouter \u00e0 votre activit\u00e9 un flux de revenus passifs bas\u00e9 sur des abonnements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme nous l'avons dit, si les gens vous paient pour votre expertise, vous pouvez mon\u00e9tiser ces connaissances et les mettre \u00e0 la disposition de vos membres payants. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_a400414a2b8922c5ea1afa07607aa1d0\" href=\"https:\/\/memberpress.com\/fr\/blog\/sell-courses-on-wordpress\/\" target=\"_blank\" class=\"button button-blue center\">LIRE >> Comment vendre des formations avec WordPress<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez cr\u00e9er ce contenu une seule fois, le d\u00e9velopper et le placer dans un cours payant dans MemberPress, puis regarder les revenus continuer \u00e0 affluer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cr\u00e9er une communaut\u00e9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une communaut\u00e9 en ligne est une strat\u00e9gie de fid\u00e9lisation de la client\u00e8le qui a fait ses preuves. Elle constituerait \u00e9galement un excellent compl\u00e9ment \u00e0 la strat\u00e9gie de fid\u00e9lisation de la client\u00e8le. <strong>Programme pour les clients VIP<\/strong> que nous avons mentionn\u00e9 plus haut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous cr\u00e9ez et g\u00e9rez une communaut\u00e9 autour de votre entreprise, vous contribuez \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">un espace o\u00f9 vos membres peuvent communiquer entre eux<\/a>, b\u00e9n\u00e9ficier de r\u00e9ductions sp\u00e9ciales, rester inform\u00e9, participer \u00e0 des \u00e9v\u00e9nements exceptionnels et avoir tout simplement le sentiment de \u201c faire partie du groupe \u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Commencer quelque chose de totalement nouveau<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Peut-\u00eatre que le mod\u00e8le \u00e9conomique bas\u00e9 sur l'adh\u00e9sion ou l'abonnement ne vous int\u00e9resse pas pour votre activit\u00e9 actuelle. Mais vous \u00eates int\u00e9ress\u00e9 par les avantages de ce mod\u00e8le, tels que les revenus r\u00e9currents et la possibilit\u00e9 de toucher un public plus large.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tel est le cas, envisagez de lancer une toute nouvelle entreprise, distincte de celle que vous dirigez d\u00e9j\u00e0. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des <strong>loisirs <\/strong>ou <strong>domaines d'expertise<\/strong> que les gens pourraient \u00eatre pr\u00eats \u00e0 payer ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peut-\u00eatre \u00eates-vous un(e) <strong>pianiste<\/strong>? Envisagez de cr\u00e9er une \u00e9cole de musique en ligne comme <a href=\"https:\/\/memberpress.com\/fr\/blog\/the-guitar-lesson-customer-story\/\" target=\"_blank\" rel=\"noopener\" title=\"\">TheGuitarLesson.com<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"yQh9AJilf76RPU5MWHbMKFT1QcGRE4GmfJxdV0K8v7yFzcUBNqgCs6OiIzZC0Xh3kmeODovujkBpw1qWXa\"><div class=\"responsive-video\"><iframe title=\"Histoires de clients : Un professeur de musique passe au virtuel et gagne sa vie \u00e0 temps plein gr\u00e2ce \u00e0 WordPress (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">regardez comment ce guitar hero a transform\u00e9 sa passion en une entreprise florissante<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ou alors, il se trouve que vous \u00eates dou\u00e9 pour le yoga. Essayez de vendre votre expertise comme Helen Faliveno avec <a href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Mon mouvement de pleine conscience<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"T7v9YDgtavGHaZWc6AmMN4yfNSCWzREnoJcXOZop0xHAJqTgmQBrVCLU5iFnMyk3hrtIQE2x\"><div class=\"responsive-video\"><iframe title=\"T\u00e9moignages de clients : Une professeure de yoga non technicienne devenue une femme d'affaires num\u00e9rique (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pourriez m\u00eame cr\u00e9er un site d'adh\u00e9sion distinct de votre entreprise, mais destin\u00e9 \u00e0 enseigner aux autres comment se lancer dans votre domaine d'activit\u00e9 actuel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, si vous \u00eates un <strong>photographe ind\u00e9pendant<\/strong>Les personnes int\u00e9ress\u00e9es par la photographie peuvent, par exemple, cr\u00e9er un cours en ligne pour apprendre aux autres \u00e0 entrer dans le monde de la photographie ind\u00e9pendante ou simplement \u00e0 prendre de meilleures photos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.christinajonesphoto.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Christina Jones Photographie<\/a> est une entreprise de photographie en ligne enti\u00e8rement financ\u00e9e par MemberPress. Mais il s'agit d'un excellent exemple de compl\u00e9ment d'une activit\u00e9 de services par des cours en ligne :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-scaled.jpg\"><img decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-1024x509.jpg\" alt=\"Cours en ligne de Christina Jones Photography\" class=\"wp-image-49496\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-1024x509.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-300x149.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-768x382.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-1536x764.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-2048x1019.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-342x170.jpg 342w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-840x418.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-1216x605.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-1832x911.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-700x348.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-156x78.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/christina-jones-classes-1080x537.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Avec les bons outils et l'engagement de cr\u00e9er un contenu utile, ainsi que la volont\u00e9 de commercialiser votre projet aupr\u00e8s de votre public cible, la cr\u00e9ation d'un site d'affiliation rentable est possible pour de nombreuses personnes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas que vous n'avez pas besoin d'\u00eatre un expert dans le domaine que vous avez choisi ; il vous suffit d'en savoir plus que les personnes que vous aidez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais avant de commencer, n'oubliez pas de consulter notre <a href=\"https:\/\/memberpress.com\/fr\/validate-your-membership-site-idea\/\">guide pour valider votre id\u00e9e de site d'adh\u00e9sion<\/a> pour \u00e9viter de perdre du temps, des efforts et de l'argent sur un projet dont personne ne veut.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cela demandera un certain effort et de la cr\u00e9ativit\u00e9, mais les avantages que votre entreprise tirera de l'adoption du mod\u00e8le d'adh\u00e9sion ou d'abonnement en vaudront largement la peine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est d'autant plus vrai si l'id\u00e9e de g\u00e9n\u00e9rer des revenus r\u00e9guliers et pr\u00e9visibles et de d\u00e9velopper votre activit\u00e9 vous s\u00e9duit particuli\u00e8rement.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Transformez votre site web WordPress en une machine \u00e0 gagner de l'argent<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Envisagez-vous de passer au mod\u00e8le de l'adh\u00e9sion ? Faites-nous part de vos r\u00e9flexions dans la section des commentaires ci-dessous.<\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>It\u2019s a lot easier and more affordable than you think! In this guide we\u2019ll show you how to adopt a subscription business model and start generating passive income like nobody\u2019s business! First, we\u2019ll cover some of the benefits of the membership model. Then we\u2019ll look at some businesses that are well suited to making the [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":49481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,658,942,134,94,102,792,854],"tags":[70,346,95,1023],"class_list":["post-18027","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business-ideas","category-customer-stories","category-how-to-2","category-marketing","category-monetization","category-courses","category-use-case","tag-membership-site","tag-passive-income","tag-recurring-billing","tag-recurring-revenue","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta 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