{"id":18042,"date":"2019-06-05T10:00:39","date_gmt":"2019-06-05T16:00:39","guid":{"rendered":"https:\/\/memberpress.com\/?p=18042"},"modified":"2026-03-02T11:18:56","modified_gmt":"2026-03-02T16:18:56","slug":"how-to-write-a-killer-welcome-email","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-write-a-killer-welcome-email\/","title":{"rendered":"Comment r\u00e9diger un e-mail de bienvenue percutant"},"content":{"rendered":"<p>Imaginez que vous ouvriez votre bo\u00eete de r\u00e9ception pour d\u00e9couvrir que vous avez re\u00e7u douze nouveaux courriels, dont plusieurs \u00e0 caract\u00e8re commercial.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a0b8dc3b8734\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0b8dc3b8734\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-write-a-killer-welcome-email\/#Write_a_Straightforward_and_Interesting_Subject_Line\" >R\u00e9diger une ligne d'objet simple et int\u00e9ressante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-write-a-killer-welcome-email\/#Write_Straightforward_Body_Copy_and_Use_Images\" >R\u00e9diger un texte simple et utiliser des images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-write-a-killer-welcome-email\/#Incentives_and_Benefits\" >Incitations et avantages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-write-a-killer-welcome-email\/#A_Few_Final_Tips\" >Quelques derniers conseils<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Vous ouvrez une lettre de votre employeur concernant un \u00e9v\u00e9nement professionnel \u00e0 venir, puis vous jetez un coup d'\u0153il \u00e0 une lettre de l'\u00e9cole de votre enfant. <\/p>\n\n\n\n<p>Peut-\u00eatre aimez-vous le coupon de r\u00e9duction $10 annonc\u00e9 dans l'objet par votre restaurant asiatique pr\u00e9f\u00e9r\u00e9, et vous l'ouvrez donc aussi. Mais il y a peu de chances que vous consultiez les autres courriels de marketing.<\/p>\n\n\n\n<p>Statistiquement, vous effacerez les autres sans m\u00eame y jeter un coup d'\u0153il.<\/p>\n\n\n\n<p>Sur l'ensemble des courriels, 75% ne sont jamais ouverts, et seulement 15% de ces courriels sont ouverts. <a href=\"https:\/\/optinmonster.com\/whats-a-good-email-open-rate-and-how-you-can-improve-yours\/\">courriels de marketing<\/a> sont. Mais il y a de bonnes nouvelles ! Lorsqu'il s'agit d'un courriel de bienvenue, la statistique passe \u00e0 35-50%. <\/p>\n\n\n\n<p>C'est aussi <a href=\"https:\/\/www.business2community.com\/email-marketing\/email-marketing-statistics-guide-email-strategy-2018-01984125\">cinq fois plus<\/a> Il y a plus de chances que quelqu'un clique sur un message de bienvenue que sur n'importe quel autre type de message marketing. Si vous vous y prenez bien, vous ferez une excellente impression sur vos clients potentiels !<\/p>\n\n\n\n<p>Voici quelques conseils pour r\u00e9diger un e-mail percutant qui ne se contente pas d'attirer l'attention du destinataire, mais qui le fait revenir pour en savoir plus :<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Write_a_Straightforward_and_Interesting_Subject_Line\"><\/span><strong>R\u00e9diger une ligne d'objet simple et int\u00e9ressante<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S'ils ne savent pas de quoi il s'agit ou de qui il s'agit, ils ne cliqueront pas dessus. <\/p>\n\n\n\n<p>C'est pourquoi il est essentiel d'\u00eatre direct dans la ligne d'objet de votre e-mail de bienvenue. Assurez-vous de leur souhaiter la bienvenue, d'indiquer imm\u00e9diatement votre marque et de proposer une incitation ou un avantage dans le titre (nous reviendrons plus tard sur les incitations). (Nous reviendrons plus tard sur les incitations). <\/p>\n\n\n\n<p>Vous pouvez \u00e9galement \u00eatre d\u00e9contract\u00e9 et int\u00e9ressant, mais veillez \u00e0 rester fid\u00e8le \u00e0 la voix de votre marque. Les gens se sont inscrits pour recevoir des courriels parce qu'ils aimaient votre marque, ce qui signifie qu'ils appr\u00e9cient \u00e9galement la fa\u00e7on dont vous pr\u00e9sentez votre marque ! <\/p>\n\n\n\n<p>Si votre marque est mature et s\u00e9rieuse, assurez-vous que votre ligne d'objet le refl\u00e8te. Si votre marque est gaie et l\u00e9g\u00e8re, c'est aussi tr\u00e8s bien.<\/p>\n\n\n\n<p>Voici quelques exemples de ce \u00e0 quoi ressemble un bon courrier \u00e9lectronique (en utilisant des entreprises fictives) :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Frank's Fish vous souhaite la bienvenue ! Obtenez votre fish 'n' chips gratuit. <\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Bienvenue ! Comment d\u00e9marrer avec la Biblioth\u00e8que de Reader Haven. <\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Bienvenue \u00e0 Sassy Style Booth. Voici une surprise gratuite !<\/strong><\/li><\/ul>\n\n\n\n<p>Ceux-ci ne sont peut-\u00eatre pas aussi bons :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Bravo ! Nous sommes heureux de vous compter parmi nous.<\/strong> (A bord de quoi ? et de qui cela vient-il ?)<\/li><li><strong>Bienvenue sur le site Baby Clothes. <\/strong>(C'est une marque, et c'est bien, mais pourquoi quelqu'un ouvrirait-il votre e-mail ? Que proposez-vous ? Quel avantage pouvez-vous leur apporter ?)<\/li><li><strong>Welcome to Pizza & Friends. You r g8! \ud83d\ude00 \ud83d\ude42 <3 <\/strong>(Il n'y a pas de mal \u00e0 \u00eatre d\u00e9contract\u00e9, mais la fronti\u00e8re entre d\u00e9contract\u00e9 et non professionnel est t\u00e9nue. Utilisez une grammaire raisonnablement bonne et n'utilisez pas d'\u00e9mojis \u00e0 moins que votre marque ne l'exige vraiment. De toute fa\u00e7on, ils sont souvent prot\u00e9g\u00e9s par des droits d'auteur).<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Write_Straightforward_Body_Copy_and_Use_Images\"><\/span>R\u00e9diger un texte simple et utiliser des images<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les courriels de bienvenue sont g\u00e9n\u00e9ralement courts. En seulement 50 \u00e0 150 mots, vous devez captiver l'int\u00e9r\u00eat du destinataire et <a href=\"https:\/\/optinmonster.com\/welcome-email-examples-that-build-trust-with-subscribers\/\">lui donner une valeur personnelle<\/a>. <\/p>\n\n\n\n<p>Mais n'essayez pas d'en faire trop en une seule fois. Offrir un bon de r\u00e9duction, donner des instructions sur l'utilisation de votre site et \u00eatre prolixe dans votre message de bienvenue est probablement trop pour un seul courriel et risque d'embrouiller le destinataire. <\/p>\n\n\n\n<p>La simplicit\u00e9 du message permet au destinataire de mieux comprendre l'avantage que vous allez lui apporter. <\/p>\n\n\n\n<p>Par ailleurs, vous souvenez-vous de l'expression \"une image vaut mille mots\" ? Si vous le pouvez, incluez des ic\u00f4nes et des images dans votre courrier \u00e9lectronique. Les images am\u00e9liorent la lisibilit\u00e9 et l'apparence. <\/p>\n\n\n\n<p>Mais l\u00e0 encore, restez simple et int\u00e9ressant. Ne choisissez pas d'ic\u00f4nes qui pr\u00eatent \u00e0 confusion ou qui sont difficiles \u00e0 comprendre. Soyez color\u00e9 et utilisez des \u00e9l\u00e9ments qui rappellent votre marque au destinataire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incentives_and_Benefits\"><\/span><strong>Incitations et avantages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il existe de nombreuses id\u00e9es sur ce qu'il convient d'inclure dans un message de bienvenue afin d'offrir un avantage au destinataire. En fait, le destinataire s'est peut-\u00eatre inscrit pour recevoir des courriels de votre entreprise parce qu'il a \u00e9t\u00e9 attir\u00e9 par une incitation ou un avantage au d\u00e9part. Un coupon est toujours une bonne id\u00e9e. <\/p>\n\n\n\n<p>Il peut s'agir d'une offre de r\u00e9duction, d'un pourcentage de r\u00e9duction ou d'une offre d'achat d'un produit pour un produit donn\u00e9. Vous pouvez \u00e9galement offrir une sorte de cadeau gratuit. Il peut s'agir d'une antis\u00e8che t\u00e9l\u00e9chargeable, d'un livre \u00e9lectronique, d'un T-shirt, d'un acc\u00e8s plus large \u00e0 votre site web, etc. <\/p>\n\n\n\n<p>Si vous ne souhaitez pas leur offrir une incitation, offrez-leur un avantage : donnez-leur des instructions sur la mani\u00e8re d'utiliser votre site web. Souhaitez-leur la bienvenue sur votre blog et dirigez-les vers certains de vos articles les plus populaires. R\u00e9pondez aux questions qu'ils peuvent se poser. <\/p>\n\n\n\n<p>Quoi qu'il en soit, assurez-vous d'inclure quelque chose qui plaira au destinataire. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Few_Final_Tips\"><\/span><strong>Quelques derniers conseils<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Envoyez votre e-mail de bienvenue le jour o\u00f9 un nouvel abonn\u00e9 s'inscrit. Plus vous attendez, moins il y a de chances qu'il l'ouvre. <\/p>\n\n\n\n<p>Fournissez un lien les invitant \u00e0 rejoindre vos pages de m\u00e9dias sociaux. Vous aurez ainsi plus d'occasions d'interagir. Et offrez-leur une porte de sortie ! C'est une courtoisie que d'inclure un bouton de d\u00e9sabonnement.<\/p>\n\n\n\n<p>Par ailleurs, de nombreux mod\u00e8les de courriels automatis\u00e9s de MemberPress comprennent les \u00e9l\u00e9ments suivants\u00a0<strong>ast\u00e9risques par d\u00e9faut<\/strong>\u00a0dans l'objet et le corps du message. Envisagez de les supprimer pour donner \u00e0 vos courriels un aspect plus personnalis\u00e9.<\/p>\n\n\n\n<p>Rappelez-vous :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Soyez toujours int\u00e9ressant et direct dans votre ligne d'objet. \u00catre vague peut vous faire couler.<\/li><li>Veillez \u00e0 ce que vos messages \u00e9lectroniques soient concis et utilisez des images accrocheuses et pertinentes.<\/li><li>Offrir une incitation ou un avantage.<\/li><\/ul>\n\n\n\n<p>Imaginez que vous vendiez des coussins pour chats. Un fan inconditionnel de chats ouvre sa bo\u00eete de r\u00e9ception. Il voit quelques courriels qui l'int\u00e9ressent, mais il y en a d'autres dont il ne se soucie pas. <\/p>\n\n\n\n<p>Votre e-mail de bienvenue va-t-il faire l'affaire ? L'ouvrira-t-il ? Le lira-t-il ? Suivez ces quelques conseils, et votre e-mail de bienvenue sera un v\u00e9ritable succ\u00e8s !<\/p>\n\n\n\n<p>Avez-vous envoy\u00e9 un e-mail de bienvenue percutant ?  Avez-vous d'autres questions sur l'envoi d'e-mails marketing r\u00e9ussis ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous.<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'h\u00e9sitez pas \u00e0 <\/strong><a href=\"https:\/\/memberpress.com\/fr\/subscribe-to-the-memberpress-blog\/\"><strong>s'abonner au blog MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Imagine you open your inbox to find you have twelve new emails, including several marketing ones. You open one from your employer about an upcoming work event, then glance at one from your kid\u2019s school. Maybe you like the $10-off coupon being advertised in its subject line from your favorite Asian joint, so you open [\u2026]<\/p>\n","protected":false},"author":21697,"featured_media":18170,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[169,492],"class_list":{"0":"post-18042","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"category-retention-and-loyalty","9":"tag-email-marketing","10":"tag-welcome-email","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Seventy-five percent of all emails are never even opened, but when it\u2019s a welcome email it&#039;s 35\u201350 percent. Here&#039;s how to write a killer welcome email.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Michelle Carpenter\"\/>\n\t<meta name=\"keywords\" content=\"welcome email,email marketing,email marketing strategies,email strategies,business marketing strategies\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-write-a-killer-welcome-email\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Write a Killer Welcome Email\" \/>\n\t\t<meta property=\"og:description\" content=\"Seventy-five percent of all emails are never even opened, but when it\u2019s a welcome email it&#039;s 35\u201350 percent. 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"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Maybe you like the $10-off coupon being advertised in its subject line from your favorite Asian joint, so you open that one as well. But the chances that you\u2019ll look at any of the other marketing emails are slim to none.<\/p>","content":[{"type":"text","data":"Maybe you like the $10-off coupon being advertised in its subject line from your favorite Asian joint, so you open that one as well. But the chances that you\u2019ll look at any of the other marketing emails are slim to none."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Statistically, you\u2019ll delete the others without a second glance.<\/p>","content":[{"type":"text","data":"Statistically, you\u2019ll delete the others without a second glance."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Of all emails, 75% are never even opened, and only 15% of <a href=\"https:\/\/optinmonster.com\/whats-a-good-email-open-rate-and-how-you-can-improve-yours\/\">marketing emails<\/a> are. But there is good news! When it\u2019s a welcome email, the statistic rises to 35\u201350%. <\/p>","content":[{"type":"text","data":"Of all emails, 75% are never even opened, and only 15% of <a href=\"https:\/\/optinmonster.com\/whats-a-good-email-open-rate-and-how-you-can-improve-yours\/\">marketing emails<\/a> are. But there is good news! When it\u2019s a welcome email, the statistic rises to 35\u201350%. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s also <a href=\"https:\/\/www.business2community.com\/email-marketing\/email-marketing-statistics-guide-email-strategy-2018-01984125\">five times more<\/a> likely that someone will click through a welcome email than any other kind of marketing email. If you do things right, you stand to make a great impression on potential customers!<\/p>","content":[{"type":"text","data":"It\u2019s also <a href=\"https:\/\/www.business2community.com\/email-marketing\/email-marketing-statistics-guide-email-strategy-2018-01984125\">five times more<\/a> likely that someone will click through a welcome email than any other kind of marketing email. If you do things right, you stand to make a great impression on potential customers!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here is some advice on writing a killer email that not only grabs the attention of the recipient but keeps them coming back for more:<\/p>","content":[{"type":"text","data":"Here is some advice on writing a killer email that not only grabs the attention of the recipient but keeps them coming back for more:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Write a Straightforward and Interesting Subject Line<\/strong><\/h2>","content":"R\u00e9diger une ligne d'objet simple et int\u00e9ressante","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If they don\u2019t know what it is or who it\u2019s from, they\u2019re not going to click on it. <\/p>","content":[{"type":"text","data":"If they don\u2019t know what it is or who it\u2019s from, they\u2019re not going to click on it. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>That\u2019s why it\u2019s essential to be straightforward in the subject line of your welcome email. Make sure you welcome them, immediately indicate your brand, and offer some kind of incentive or benefit in the title. (We\u2019ll talk more about incentives later.) <\/p>","content":[{"type":"text","data":"That\u2019s why it\u2019s essential to be straightforward in the subject line of your welcome email. Make sure you welcome them, immediately indicate your brand, and offer some kind of incentive or benefit in the title. (We\u2019ll talk more about incentives later.) "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s also okay to be casual and interesting, but make sure you stay true to the voice of your brand. People signed up for emails because they liked your brand, which means they appreciate how you present your brand as well! <\/p>","content":[{"type":"text","data":"It\u2019s also okay to be casual and interesting, but make sure you stay true to the voice of your brand. People signed up for emails because they liked your brand, which means they appreciate how you present your brand as well! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your brand is mature and serious, make sure your subject line reflects that. If your brand is goofy and lighthearted, then that\u2019s great too.<\/p>","content":[{"type":"text","data":"If your brand is mature and serious, make sure your subject line reflects that. If your brand is goofy and lighthearted, then that\u2019s great too."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are a few examples of what a good email looks like (using make-believe companies):<\/p>","content":[{"type":"text","data":"Here are a few examples of what a good email looks like (using make-believe companies):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Frank\u2019s Fish welcomes you! Get your free fish \u2019n\u2019 chips. <\/strong><\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Frank's Fish vous souhaite la bienvenue ! Obtenez votre fish 'n' chips gratuit. <\/strong><\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Welcome! How to get started with Reader Haven Library. <\/strong><\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Bienvenue ! Comment d\u00e9marrer avec la Biblioth\u00e8que de Reader Haven. <\/strong><\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Welcome to Sassy Style Booth. Here\u2019s a free surprise!<\/strong><\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Bienvenue \u00e0 Sassy Style Booth. Voici une surprise gratuite !<\/strong><\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These might not be as good:<\/p>","content":[{"type":"text","data":"These might not be as good:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Yay! We\u2019re glad to have you on board.<\/strong> (On board what? And who is this from?)<\/li><li><strong>Welcome to Baby Clothes. <\/strong>(It\u2019s branded, and that\u2019s good, but why would someone open your email? What are you offering? What benefit can you bring them?)<\/li><li><strong>Welcome to Pizza &amp; Friends. You r g8! :D :) &lt;3 <\/strong>(It\u2019s okay to be casual, but there is a fine line between casual and unprofessional. Use reasonably good grammar, and don\u2019t use emojis unless your brand really calls for it. They are often copyrighted, anyways.)<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Bravo ! Nous sommes heureux de vous compter parmi nous.<\/strong> (A bord de quoi ? et de qui cela vient-il ?)<\/li><li><strong>Bienvenue sur le site Baby Clothes. <\/strong>(C'est une marque, et c'est bien, mais pourquoi quelqu'un ouvrirait-il votre e-mail ? Que proposez-vous ? Quel avantage pouvez-vous leur apporter ?)<\/li><li><strong>Welcome to Pizza &amp; Friends. You r g8! :D :) &lt;3 <\/strong>(Il n'y a pas de mal \u00e0 \u00eatre d\u00e9contract\u00e9, mais la fronti\u00e8re entre d\u00e9contract\u00e9 et non professionnel est t\u00e9nue. Utilisez une grammaire raisonnablement bonne et n'utilisez pas d'\u00e9mojis \u00e0 moins que votre marque ne l'exige vraiment. De toute fa\u00e7on, ils sont souvent prot\u00e9g\u00e9s par des droits d'auteur).<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Write Straightforward Body Copy, and Use Images<\/h2>","content":"R\u00e9diger un texte simple et utiliser des images","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Welcome emails are generally short. In just 50\u2013150 words, you\u2019ve got to captivate the interest of the recipient and <a href=\"https:\/\/optinmonster.com\/welcome-email-examples-that-build-trust-with-subscribers\/\">give him or her personal value<\/a>. <\/p>","content":[{"type":"text","data":"Welcome emails are generally short. In just 50\u2013150 words, you\u2019ve got to captivate the interest of the recipient and <a href=\"https:\/\/optinmonster.com\/welcome-email-examples-that-build-trust-with-subscribers\/\">give him or her personal value<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But don\u2019t try to accomplish too much in one go. Offering a coupon, giving instructions for how to use your site, and being verbose in your welcome all at once is probably too much for one email and could confuse the recipient. <\/p>","content":[{"type":"text","data":"But don\u2019t try to accomplish too much in one go. Offering a coupon, giving instructions for how to use your site, and being verbose in your welcome all at once is probably too much for one email and could confuse the recipient. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keeping your message straightforward makes it easier for the recipient to understand what benefit you\u2019re going to give them. <\/p>","content":[{"type":"text","data":"Keeping your message straightforward makes it easier for the recipient to understand what benefit you\u2019re going to give them. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, remember the saying a picture is worth a thousand words? If you can, include applicable icons and images in your email. Images improve readability and appearance. <\/p>","content":[{"type":"text","data":"Also, remember the saying a picture is worth a thousand words? If you can, include applicable icons and images in your email. Images improve readability and appearance. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But again, keep it simple and interesting. Don\u2019t choose icons that are confusing or hard to understand. Be colorful and use things that remind the recipient of your brand.<\/p>","content":[{"type":"text","data":"But again, keep it simple and interesting. Don\u2019t choose icons that are confusing or hard to understand. Be colorful and use things that remind the recipient of your brand."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Incentives and Benefits<\/strong><\/h2>","content":"Incitations et avantages","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There are plenty of ideas for what to include in a welcome email in order to provide benefit to the recipient. In fact, the recipient may have subscribed to receive emails from your business because they were attracted to an incentive or benefit in the first place. A coupon is always a good idea. <\/p>","content":[{"type":"text","data":"There are plenty of ideas for what to include in a welcome email in order to provide benefit to the recipient. In fact, the recipient may have subscribed to receive emails from your business because they were attracted to an incentive or benefit in the first place. A coupon is always a good idea. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The coupon could be an offer for money off, a percentage off, or a buy-one-get-one. You can also offer some sort of free gift. This could be a downloadable cheat sheet, an ebook, a T-shirt, greater access to your website, etc. <\/p>","content":[{"type":"text","data":"The coupon could be an offer for money off, a percentage off, or a buy-one-get-one. You can also offer some sort of free gift. This could be a downloadable cheat sheet, an ebook, a T-shirt, greater access to your website, etc. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you aren\u2019t interested in offering them an incentive, give them a benefit: Provide directions on how to use your website. Welcome them to your blog and direct them to some of your most popular articles. Answer questions they may have. <\/p>","content":[{"type":"text","data":"If you aren\u2019t interested in offering them an incentive, give them a benefit: Provide directions on how to use your website. Welcome them to your blog and direct them to some of your most popular articles. Answer questions they may have. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whatever you do, make sure to include something the recipient will be excited about. <\/p>","content":[{"type":"text","data":"Whatever you do, make sure to include something the recipient will be excited about. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>A Few Final Tips<\/strong><\/h2>","content":"Quelques derniers conseils","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Send your welcome email the day a new subscriber signs up. The longer you wait, the less likely they are to open it. <\/p>","content":[{"type":"text","data":"Send your welcome email the day a new subscriber signs up. The longer you wait, the less likely they are to open it. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Provide a link inviting them to join your social media pages. This gives you more opportunities to interact. And allow them a way out! It is a courtesy to include an Unsubscribe button.<\/p>","content":[{"type":"text","data":"Provide a link inviting them to join your social media pages. This gives you more opportunities to interact. And allow them a way out! It is a courtesy to include an Unsubscribe button."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a side note, many of the MemberPress automated email templates include\u00a0<strong>default asterisks<\/strong>\u00a0in the email subject line and body. Consider removing them to give your emails a more personalized feel.<\/p>","content":[{"type":"text","data":"As a side note, many of the MemberPress automated email templates include\u00a0<strong>default asterisks<\/strong>\u00a0in the email subject line and body. Consider removing them to give your emails a more personalized feel."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember:<\/p>","content":[{"type":"text","data":"Remember:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Always be interesting and straightforward in your subject line. Being vague can sink your ship.<\/li><li>Keep your email messages concise, and use eye-catching, relevant images.<\/li><li>Offer an incentive or benefit.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Soyez toujours int\u00e9ressant et direct dans votre ligne d'objet. \u00catre vague peut vous faire couler.<\/li><li>Veillez \u00e0 ce que vos messages \u00e9lectroniques soient concis et utilisez des images accrocheuses et pertinentes.<\/li><li>Offrir une incitation ou un avantage.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Imagine you sell cat cushions. A die-hard cat fan opens his inbox. He sees a few emails he\u2019s interested in, but there are others he doesn\u2019t care about. <\/p>","content":[{"type":"text","data":"Imagine you sell cat cushions. A die-hard cat fan opens his inbox. He sees a few emails he\u2019s interested in, but there are others he doesn\u2019t care about. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Is your welcome email going to make the cut? Will he open it? Will he read it? Follow these simple guidelines, and yours will be killer!<\/p>","content":[{"type":"text","data":"Is your welcome email going to make the cut? Will he open it? Will he read it? Follow these simple guidelines, and yours will be killer!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Have you sent a killer welcome email? \u00a0Do you have more questions on sending successful marketing emails? Please let us know in the comments below.<\/p>","content":[{"type":"text","data":"Have you sent a killer welcome email? \u00a0Do you have more questions on sending successful marketing emails? Please let us know in the comments below."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/18042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/21697"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=18042"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/18042\/revisions"}],"predecessor-version":[{"id":79548,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/18042\/revisions\/79548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/18170"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=18042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=18042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=18042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}