{"id":18042,"date":"2019-06-05T10:00:39","date_gmt":"2019-06-05T16:00:39","guid":{"rendered":"https:\/\/memberpress.com\/?p=18042"},"modified":"2026-03-02T11:18:56","modified_gmt":"2026-03-02T16:18:56","slug":"how-to-write-a-killer-welcome-email","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-write-a-killer-welcome-email\/","title":{"rendered":"How to Write a Killer Welcome Email"},"content":{"rendered":"\n<p>Imagine you open your inbox to find you have twelve new emails, including several marketing ones.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69b26455f2730\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69b26455f2730\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-write-a-killer-welcome-email\/#Write_a_Straightforward_and_Interesting_Subject_Line\" >Write a Straightforward and Interesting Subject Line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-write-a-killer-welcome-email\/#Write_Straightforward_Body_Copy_and_Use_Images\" >Write Straightforward Body Copy, and Use Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-write-a-killer-welcome-email\/#Incentives_and_Benefits\" >Incentives and Benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-write-a-killer-welcome-email\/#A_Few_Final_Tips\" >A Few Final Tips<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>You open one from your employer about an upcoming work event, then glance at one from your kid\u2019s school. <\/p>\n\n\n\n<p>Maybe you like the $10-off coupon being advertised in its subject line from your favorite Asian joint, so you open that one as well. But the chances that you\u2019ll look at any of the other marketing emails are slim to none.<\/p>\n\n\n\n<p>Statistically, you\u2019ll delete the others without a second glance.<\/p>\n\n\n\n<p>Of all emails, 75% are never even opened, and only 15% of <a href=\"https:\/\/optinmonster.com\/whats-a-good-email-open-rate-and-how-you-can-improve-yours\/\">marketing emails<\/a> are. But there is good news! When it\u2019s a welcome email, the statistic rises to 35\u201350%. <\/p>\n\n\n\n<p>It\u2019s also <a href=\"https:\/\/www.business2community.com\/email-marketing\/email-marketing-statistics-guide-email-strategy-2018-01984125\">five times more<\/a> likely that someone will click through a welcome email than any other kind of marketing email. If you do things right, you stand to make a great impression on potential customers!<\/p>\n\n\n\n<p>Here is some advice on writing a killer email that not only grabs the attention of the recipient but keeps them coming back for more:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Write_a_Straightforward_and_Interesting_Subject_Line\"><\/span><strong>Write a Straightforward and Interesting Subject Line<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If they don\u2019t know what it is or who it\u2019s from, they\u2019re not going to click on it. <\/p>\n\n\n\n<p>That\u2019s why it\u2019s essential to be straightforward in the subject line of your welcome email. Make sure you welcome them, immediately indicate your brand, and offer some kind of incentive or benefit in the title. (We\u2019ll talk more about incentives later.) <\/p>\n\n\n\n<p>It\u2019s also okay to be casual and interesting, but make sure you stay true to the voice of your brand. People signed up for emails because they liked your brand, which means they appreciate how you present your brand as well! <\/p>\n\n\n\n<p>If your brand is mature and serious, make sure your subject line reflects that. If your brand is goofy and lighthearted, then that\u2019s great too.<\/p>\n\n\n\n<p>Here are a few examples of what a good email looks like (using make-believe companies):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Frank\u2019s Fish welcomes you! Get your free fish \u2019n\u2019 chips. <\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Welcome! How to get started with Reader Haven Library. <\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Welcome to Sassy Style Booth. Here\u2019s a free surprise!<\/strong><\/li><\/ul>\n\n\n\n<p>These might not be as good:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Yay! We\u2019re glad to have you on board.<\/strong> (On board what? And who is this from?)<\/li><li><strong>Welcome to Baby Clothes. <\/strong>(It\u2019s branded, and that\u2019s good, but why would someone open your email? What are you offering? What benefit can you bring them?)<\/li><li><strong>Welcome to Pizza & Friends. You r g8! \ud83d\ude00 \ud83d\ude42 <3 <\/strong>(It\u2019s okay to be casual, but there is a fine line between casual and unprofessional. Use reasonably good grammar, and don\u2019t use emojis unless your brand really calls for it. They are often copyrighted, anyways.)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Write_Straightforward_Body_Copy_and_Use_Images\"><\/span>Write Straightforward Body Copy, and Use Images<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Welcome emails are generally short. In just 50\u2013150 words, you\u2019ve got to captivate the interest of the recipient and <a href=\"https:\/\/optinmonster.com\/welcome-email-examples-that-build-trust-with-subscribers\/\">give him or her personal value<\/a>. <\/p>\n\n\n\n<p>But don\u2019t try to accomplish too much in one go. Offering a coupon, giving instructions for how to use your site, and being verbose in your welcome all at once is probably too much for one email and could confuse the recipient. <\/p>\n\n\n\n<p>Keeping your message straightforward makes it easier for the recipient to understand what benefit you\u2019re going to give them. <\/p>\n\n\n\n<p>Also, remember the saying a picture is worth a thousand words? If you can, include applicable icons and images in your email. Images improve readability and appearance. <\/p>\n\n\n\n<p>But again, keep it simple and interesting. Don\u2019t choose icons that are confusing or hard to understand. Be colorful and use things that remind the recipient of your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incentives_and_Benefits\"><\/span><strong>Incentives and Benefits<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are plenty of ideas for what to include in a welcome email in order to provide benefit to the recipient. In fact, the recipient may have subscribed to receive emails from your business because they were attracted to an incentive or benefit in the first place. A coupon is always a good idea. <\/p>\n\n\n\n<p>The coupon could be an offer for money off, a percentage off, or a buy-one-get-one. You can also offer some sort of free gift. This could be a downloadable cheat sheet, an ebook, a T-shirt, greater access to your website, etc. <\/p>\n\n\n\n<p>If you aren\u2019t interested in offering them an incentive, give them a benefit: Provide directions on how to use your website. Welcome them to your blog and direct them to some of your most popular articles. Answer questions they may have. <\/p>\n\n\n\n<p>Whatever you do, make sure to include something the recipient will be excited about. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Few_Final_Tips\"><\/span><strong>A Few Final Tips<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Send your welcome email the day a new subscriber signs up. The longer you wait, the less likely they are to open it. <\/p>\n\n\n\n<p>Provide a link inviting them to join your social media pages. This gives you more opportunities to interact. And allow them a way out! It is a courtesy to include an Unsubscribe button.<\/p>\n\n\n\n<p>As a side note, many of the MemberPress automated email templates include\u00a0<strong>default asterisks<\/strong>\u00a0in the email subject line and body. Consider removing them to give your emails a more personalized feel.<\/p>\n\n\n\n<p>Remember:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Always be interesting and straightforward in your subject line. Being vague can sink your ship.<\/li><li>Keep your email messages concise, and use eye-catching, relevant images.<\/li><li>Offer an incentive or benefit.<\/li><\/ul>\n\n\n\n<p>Imagine you sell cat cushions. A die-hard cat fan opens his inbox. He sees a few emails he\u2019s interested in, but there are others he doesn\u2019t care about. <\/p>\n\n\n\n<p>Is your welcome email going to make the cut? Will he open it? Will he read it? Follow these simple guidelines, and yours will be killer!<\/p>\n\n\n\n<p>Have you sent a killer welcome email? \u00a0Do you have more questions on sending successful marketing emails? Please let us know in the comments below.<\/p>\n\n\n\n<p><strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine you open your inbox to find you have twelve new emails, including several marketing ones. You open one from your employer about an upcoming work event, then glance at one from your kid\u2019s school. Maybe you like the $10-off coupon being advertised in its subject line from your favorite Asian joint, so you open [\u2026]<\/p>\n","protected":false},"author":21697,"featured_media":18170,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[169,492],"class_list":{"0":"post-18042","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"category-retention-and-loyalty","9":"tag-email-marketing","10":"tag-welcome-email","11":"entry"},"acf":[],"aioseo_notices":[],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Imagine you open your inbox to find you have twelve new emails, including several marketing ones.<\/p>","content":[{"type":"text","data":"Imagine you open your inbox to find you have twelve new emails, including several marketing ones."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You open one from your employer about an upcoming work event, then glance at one from your kid\u2019s school. <\/p>","content":[{"type":"text","data":"You open one from your employer about an upcoming work event, then glance at one from your kid\u2019s school. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Maybe you like the $10-off coupon being advertised in its subject line from your favorite Asian joint, so you open that one as well. But the chances that you\u2019ll look at any of the other marketing emails are slim to none.<\/p>","content":[{"type":"text","data":"Maybe you like the $10-off coupon being advertised in its subject line from your favorite Asian joint, so you open that one as well. But the chances that you\u2019ll look at any of the other marketing emails are slim to none."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Statistically, you\u2019ll delete the others without a second glance.<\/p>","content":[{"type":"text","data":"Statistically, you\u2019ll delete the others without a second glance."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Of all emails, 75% are never even opened, and only 15% of <a href=\"https:\/\/optinmonster.com\/whats-a-good-email-open-rate-and-how-you-can-improve-yours\/\">marketing emails<\/a> are. But there is good news! When it\u2019s a welcome email, the statistic rises to 35\u201350%. <\/p>","content":[{"type":"text","data":"Of all emails, 75% are never even opened, and only 15% of <a href=\"https:\/\/optinmonster.com\/whats-a-good-email-open-rate-and-how-you-can-improve-yours\/\">marketing emails<\/a> are. But there is good news! When it\u2019s a welcome email, the statistic rises to 35\u201350%. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s also <a href=\"https:\/\/www.business2community.com\/email-marketing\/email-marketing-statistics-guide-email-strategy-2018-01984125\">five times more<\/a> likely that someone will click through a welcome email than any other kind of marketing email. If you do things right, you stand to make a great impression on potential customers!<\/p>","content":[{"type":"text","data":"It\u2019s also <a href=\"https:\/\/www.business2community.com\/email-marketing\/email-marketing-statistics-guide-email-strategy-2018-01984125\">five times more<\/a> likely that someone will click through a welcome email than any other kind of marketing email. If you do things right, you stand to make a great impression on potential customers!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here is some advice on writing a killer email that not only grabs the attention of the recipient but keeps them coming back for more:<\/p>","content":[{"type":"text","data":"Here is some advice on writing a killer email that not only grabs the attention of the recipient but keeps them coming back for more:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Write a Straightforward and Interesting Subject Line<\/strong><\/h2>","content":"Write a Straightforward and Interesting Subject Line","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If they don\u2019t know what it is or who it\u2019s from, they\u2019re not going to click on it. <\/p>","content":[{"type":"text","data":"If they don\u2019t know what it is or who it\u2019s from, they\u2019re not going to click on it. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>That\u2019s why it\u2019s essential to be straightforward in the subject line of your welcome email. Make sure you welcome them, immediately indicate your brand, and offer some kind of incentive or benefit in the title. (We\u2019ll talk more about incentives later.) <\/p>","content":[{"type":"text","data":"That\u2019s why it\u2019s essential to be straightforward in the subject line of your welcome email. Make sure you welcome them, immediately indicate your brand, and offer some kind of incentive or benefit in the title. (We\u2019ll talk more about incentives later.) "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s also okay to be casual and interesting, but make sure you stay true to the voice of your brand. People signed up for emails because they liked your brand, which means they appreciate how you present your brand as well! <\/p>","content":[{"type":"text","data":"It\u2019s also okay to be casual and interesting, but make sure you stay true to the voice of your brand. People signed up for emails because they liked your brand, which means they appreciate how you present your brand as well! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your brand is mature and serious, make sure your subject line reflects that. If your brand is goofy and lighthearted, then that\u2019s great too.<\/p>","content":[{"type":"text","data":"If your brand is mature and serious, make sure your subject line reflects that. If your brand is goofy and lighthearted, then that\u2019s great too."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are a few examples of what a good email looks like (using make-believe companies):<\/p>","content":[{"type":"text","data":"Here are a few examples of what a good email looks like (using make-believe companies):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Frank\u2019s Fish welcomes you! Get your free fish \u2019n\u2019 chips. <\/strong><\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Frank\u2019s Fish welcomes you! Get your free fish \u2019n\u2019 chips. <\/strong><\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Welcome! How to get started with Reader Haven Library. <\/strong><\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Welcome! How to get started with Reader Haven Library. <\/strong><\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Welcome to Sassy Style Booth. Here\u2019s a free surprise!<\/strong><\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Welcome to Sassy Style Booth. Here\u2019s a free surprise!<\/strong><\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These might not be as good:<\/p>","content":[{"type":"text","data":"These might not be as good:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Yay! We\u2019re glad to have you on board.<\/strong> (On board what? And who is this from?)<\/li><li><strong>Welcome to Baby Clothes. <\/strong>(It\u2019s branded, and that\u2019s good, but why would someone open your email? What are you offering? What benefit can you bring them?)<\/li><li><strong>Welcome to Pizza &amp; Friends. You r g8! :D :) &lt;3 <\/strong>(It\u2019s okay to be casual, but there is a fine line between casual and unprofessional. Use reasonably good grammar, and don\u2019t use emojis unless your brand really calls for it. They are often copyrighted, anyways.)<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Yay! We\u2019re glad to have you on board.<\/strong> (On board what? And who is this from?)<\/li><li><strong>Welcome to Baby Clothes. <\/strong>(It\u2019s branded, and that\u2019s good, but why would someone open your email? What are you offering? What benefit can you bring them?)<\/li><li><strong>Welcome to Pizza &amp; Friends. You r g8! :D :) &lt;3 <\/strong>(It\u2019s okay to be casual, but there is a fine line between casual and unprofessional. Use reasonably good grammar, and don\u2019t use emojis unless your brand really calls for it. They are often copyrighted, anyways.)<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Write Straightforward Body Copy, and Use Images<\/h2>","content":"Write Straightforward Body Copy, and Use Images","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Welcome emails are generally short. In just 50\u2013150 words, you\u2019ve got to captivate the interest of the recipient and <a href=\"https:\/\/optinmonster.com\/welcome-email-examples-that-build-trust-with-subscribers\/\">give him or her personal value<\/a>. <\/p>","content":[{"type":"text","data":"Welcome emails are generally short. In just 50\u2013150 words, you\u2019ve got to captivate the interest of the recipient and <a href=\"https:\/\/optinmonster.com\/welcome-email-examples-that-build-trust-with-subscribers\/\">give him or her personal value<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But don\u2019t try to accomplish too much in one go. Offering a coupon, giving instructions for how to use your site, and being verbose in your welcome all at once is probably too much for one email and could confuse the recipient. <\/p>","content":[{"type":"text","data":"But don\u2019t try to accomplish too much in one go. Offering a coupon, giving instructions for how to use your site, and being verbose in your welcome all at once is probably too much for one email and could confuse the recipient. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keeping your message straightforward makes it easier for the recipient to understand what benefit you\u2019re going to give them. <\/p>","content":[{"type":"text","data":"Keeping your message straightforward makes it easier for the recipient to understand what benefit you\u2019re going to give them. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, remember the saying a picture is worth a thousand words? If you can, include applicable icons and images in your email. Images improve readability and appearance. <\/p>","content":[{"type":"text","data":"Also, remember the saying a picture is worth a thousand words? If you can, include applicable icons and images in your email. Images improve readability and appearance. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But again, keep it simple and interesting. Don\u2019t choose icons that are confusing or hard to understand. Be colorful and use things that remind the recipient of your brand.<\/p>","content":[{"type":"text","data":"But again, keep it simple and interesting. Don\u2019t choose icons that are confusing or hard to understand. Be colorful and use things that remind the recipient of your brand."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Incentives and Benefits<\/strong><\/h2>","content":"Incentives and Benefits","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There are plenty of ideas for what to include in a welcome email in order to provide benefit to the recipient. In fact, the recipient may have subscribed to receive emails from your business because they were attracted to an incentive or benefit in the first place. A coupon is always a good idea. <\/p>","content":[{"type":"text","data":"There are plenty of ideas for what to include in a welcome email in order to provide benefit to the recipient. In fact, the recipient may have subscribed to receive emails from your business because they were attracted to an incentive or benefit in the first place. A coupon is always a good idea. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The coupon could be an offer for money off, a percentage off, or a buy-one-get-one. You can also offer some sort of free gift. This could be a downloadable cheat sheet, an ebook, a T-shirt, greater access to your website, etc. <\/p>","content":[{"type":"text","data":"The coupon could be an offer for money off, a percentage off, or a buy-one-get-one. You can also offer some sort of free gift. This could be a downloadable cheat sheet, an ebook, a T-shirt, greater access to your website, etc. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you aren\u2019t interested in offering them an incentive, give them a benefit: Provide directions on how to use your website. Welcome them to your blog and direct them to some of your most popular articles. Answer questions they may have. <\/p>","content":[{"type":"text","data":"If you aren\u2019t interested in offering them an incentive, give them a benefit: Provide directions on how to use your website. Welcome them to your blog and direct them to some of your most popular articles. Answer questions they may have. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whatever you do, make sure to include something the recipient will be excited about. <\/p>","content":[{"type":"text","data":"Whatever you do, make sure to include something the recipient will be excited about. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>A Few Final Tips<\/strong><\/h2>","content":"A Few Final Tips","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Send your welcome email the day a new subscriber signs up. The longer you wait, the less likely they are to open it. <\/p>","content":[{"type":"text","data":"Send your welcome email the day a new subscriber signs up. The longer you wait, the less likely they are to open it. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Provide a link inviting them to join your social media pages. This gives you more opportunities to interact. And allow them a way out! It is a courtesy to include an Unsubscribe button.<\/p>","content":[{"type":"text","data":"Provide a link inviting them to join your social media pages. This gives you more opportunities to interact. And allow them a way out! It is a courtesy to include an Unsubscribe button."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a side note, many of the MemberPress automated email templates include\u00a0<strong>default asterisks<\/strong>\u00a0in the email subject line and body. Consider removing them to give your emails a more personalized feel.<\/p>","content":[{"type":"text","data":"As a side note, many of the MemberPress automated email templates include\u00a0<strong>default asterisks<\/strong>\u00a0in the email subject line and body. Consider removing them to give your emails a more personalized feel."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember:<\/p>","content":[{"type":"text","data":"Remember:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Always be interesting and straightforward in your subject line. Being vague can sink your ship.<\/li><li>Keep your email messages concise, and use eye-catching, relevant images.<\/li><li>Offer an incentive or benefit.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Always be interesting and straightforward in your subject line. Being vague can sink your ship.<\/li><li>Keep your email messages concise, and use eye-catching, relevant images.<\/li><li>Offer an incentive or benefit.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Imagine you sell cat cushions. A die-hard cat fan opens his inbox. He sees a few emails he\u2019s interested in, but there are others he doesn\u2019t care about. <\/p>","content":[{"type":"text","data":"Imagine you sell cat cushions. A die-hard cat fan opens his inbox. He sees a few emails he\u2019s interested in, but there are others he doesn\u2019t care about. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Is your welcome email going to make the cut? Will he open it? Will he read it? Follow these simple guidelines, and yours will be killer!<\/p>","content":[{"type":"text","data":"Is your welcome email going to make the cut? Will he open it? Will he read it? Follow these simple guidelines, and yours will be killer!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Have you sent a killer welcome email? \u00a0Do you have more questions on sending successful marketing emails? Please let us know in the comments below.<\/p>","content":[{"type":"text","data":"Have you sent a killer welcome email? \u00a0Do you have more questions on sending successful marketing emails? Please let us know in the comments below."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/18042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/21697"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=18042"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/18042\/revisions"}],"predecessor-version":[{"id":79548,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/18042\/revisions\/79548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/18170"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=18042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=18042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=18042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}