{"id":18266,"date":"2019-06-20T10:34:37","date_gmt":"2019-06-20T16:34:37","guid":{"rendered":"https:\/\/memberpress.com\/?p=18266"},"modified":"2024-10-01T06:31:26","modified_gmt":"2024-10-01T10:31:26","slug":"ways-to-reward-loyal-customers-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/ways-to-reward-loyal-customers-on-your-membership-site\/","title":{"rendered":"8 fa\u00e7ons de r\u00e9compenser les clients fid\u00e8les sur votre site d'adh\u00e9sion"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p class=\"wp-block-paragraph\">Qui n'aime pas \u00eatre r\u00e9compens\u00e9 pour un bon travail ? Qu'il s'agisse d'une \u00e9toile d'or \u00e0 l'\u00e9cole primaire, de la permission d'aller \u00e0 une f\u00eate \u00e0 l'adolescence ou d'une remise en argent sur un achat, personne ne peut r\u00e9sister \u00e0 une bonne r\u00e9compense. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Et si vous adoptiez cette m\u00eame mentalit\u00e9 et la mettiez en \u0153uvre dans votre activit\u00e9 d'adh\u00e9sion ? Et si votre site d'adh\u00e9sion proposait des incitations attrayantes pour vous aider \u00e0 conserver des membres actifs et engag\u00e9s ?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Mais quels types d'incitations votre site d'adh\u00e9sion devrait-il offrir ? Voici 8 excellentes fa\u00e7ons de r\u00e9compenser les clients de votre site d'adh\u00e9sion et de vous maintenir dans leurs bonnes gr\u00e2ces !<\/p>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>R\u00e9ductions exclusives<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tout le monde aime les bonnes affaires, n'est-ce pas ? Les r\u00e9ductions sont toujours un excellent moyen d'inciter les gens \u00e0 essayer votre site d'adh\u00e9sion, surtout s'ils l'ont observ\u00e9 de loin.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Les r\u00e9ductions peuvent se pr\u00e9senter sous diff\u00e9rentes formes et rester attractives :<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Une r\u00e9duction sur les adh\u00e9sions apr\u00e8s un certain nombre de mois<\/li>\r\n\r\n\r\n\r\n<li>R\u00e9ductions sur les produits\/services des entreprises partenaires<\/li>\r\n\r\n\r\n\r\n<li>Remises sur les services suppl\u00e9mentaires<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Toutes ces remises sont int\u00e9ressantes et le sont encore plus lorsque les clients comprennent que ces remises ne s'appliquent qu'aux membres ! Cela encourage les clients actuels \u00e0 rester dans votre entreprise et incite les nouveaux clients \u00e0 rejoindre officiellement votre site d'affiliation !<\/p>\r\n\r\n\r\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_ed1161e42d679d109357bf9761532c28\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" class=\"button button-orange center\">\u00c0 lire : Comment cr\u00e9er des bons de r\u00e9duction avec MemberPress ?<\/a>\n<\/div>\n\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Premier arriv\u00e9, premier servi<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Un autre moyen de r\u00e9compenser la fid\u00e9lit\u00e9 des membres est de leur donner la primeur sur les nouveaux produits ou services !<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Par exemple, si vous disposez d'une nouvelle fonctionnalit\u00e9 sur votre site d'adh\u00e9sion, donnez \u00e0 vos membres les plus hauts plac\u00e9s la possibilit\u00e9 de l'utiliser en premier ! <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Non seulement vos clients se sentiront plus \u00e0 l'aise, mais cela vous permettra \u00e9galement de voir s'il y a des probl\u00e8mes ou des possibilit\u00e9s d'am\u00e9liorer la nouvelle fonctionnalit\u00e9 avant qu'elle ne soit diffus\u00e9e \u00e0 tout le monde !<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><\/p>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>\u00c9chantillons gratuits<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La prochaine \u00e9tape de notre liste est l'envoi d'\u00e9chantillons gratuits ! Les \u00e9chantillons gratuits peuvent aller de la nourriture aux produits, <a href=\"https:\/\/memberpress.com\/fr\/blog\/free-trials-course-access-duration\/\" title=\"\">essais gratuits pour votre cours en ligne<\/a>Les livres \u00e9lectroniques, les extraits de livres \u00e9lectroniques - tout ce que vous voulez !<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ce concept peut \u00eatre utilis\u00e9 de la m\u00eame mani\u00e8re que le premier arriv\u00e9. Offrez-le \u00e0 certains membres pour qu'ils se sentent sp\u00e9ciaux et pour que vous puissiez voir comment vos clients r\u00e9agissent, dans une situation o\u00f9 tout le monde est gagnant.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><\/p>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Programmes d'orientation<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Soyons r\u00e9alistes : les programmes de recommandation sont puissants et efficaces. Tout comme les programmes de fid\u00e9lisation susmentionn\u00e9s, ce programme est b\u00e9n\u00e9fique \u00e0 la fois pour l'entreprise d'affiliation et pour le client. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">En \u00e9change de divers avantages, tels que de l'argent, des r\u00e9ductions suppl\u00e9mentaires, des marchandises gratuites ou autres, les clients d'un site d'affiliation recommandent votre site \u00e0 d'autres clients.<\/p>\r\n\r\n\r\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e1515aed72bc17b23377fd61a1b27318\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-easy-affiliate-with-memberpress\/\" class=\"button button-orange center\">D\u00e9couvrez comment cr\u00e9er un programme de parrainage avec Easy Affiliate ?<\/a>\n<\/div>\n\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Partenariats<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Un autre excellent moyen de r\u00e9compenser les clients fid\u00e8les est de pr\u00eater attention aux entreprises que vos clients appr\u00e9cient ou qui les attirent, et de vous associer \u00e0 elles pour offrir des r\u00e9compenses \u00e0 vos clients !<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Supposons que vous ayez un site de membres passionn\u00e9s d'histoire et que vous remarquiez qu'ils sont constamment attir\u00e9s par un podcast populaire sur l'histoire. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Un bon moyen de r\u00e9compenser vos membres est de prendre contact avec le podcast et de collaborer avec lui pour offrir des billets gratuits pour ses \u00e9missions, des \u00e9pisodes exclusifs du podcast ou la possibilit\u00e9 de participer \u00e0 son podcast. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Cela montre \u00e0 vos clients que vous leur accordez de l'attention et que vous voulez les int\u00e9resser et les investir !<\/p>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Marchandises exclusives<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Si nous ne l'avons pas d\u00e9j\u00e0 dit, <em><strong>les gens aiment se sentir sp\u00e9ciaux<\/strong><\/em>! Offrir des marchandises exclusives aux membres est une autre m\u00e9thode \u00e0 mettre en \u0153uvre dans le cadre de votre programme de fid\u00e9lisation de la client\u00e8le.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Cela n'a pas besoin d'\u00eatre compliqu\u00e9 ou trop co\u00fbteux ! En rejoignant votre site d'adh\u00e9sion, vos membres peuvent obtenir une chemise gratuite, un livre \u00e9lectronique gratuit ou tout autre article que vous savez que vos membres potentiels aimeront. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vos clients vous en seront reconnaissants et vous inciterez des membres \u00e0 vous essayer, simplement parce qu'ils recevront des articles gratuits !<\/p>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Messages personnalis\u00e9s<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Une bonne id\u00e9e pour votre entreprise d'adh\u00e9sion est d'ajouter un peu de personnalisation \u00e0 votre programme de r\u00e9compenses. Cela permet \u00e0 vos membres de se rapprocher de vous et de sentir qu'ils sont vraiment consid\u00e9r\u00e9s par vous.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L'envoi d'un courrier \u00e9lectronique personnel lorsque vos membres rejoignent votre site ou lorsqu'ils franchissent une \u00e9tape importante dans votre activit\u00e9 (par exemple, s'ils sont membres depuis un an, s'ils recommandent cinq membres ou plus, etc.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/docs\/available-shortcodes\/\" title=\"\">MemberPress shortcodes<\/a> vous permettent de personnaliser les messages automatis\u00e9s \u00e0 l'aide d'informations telles que le pr\u00e9nom et le nom de famille de l'utilisateur, son statut de membre, ses coordonn\u00e9es, la date de son adh\u00e9sion, etc. <\/p>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>R\u00e9compenses sociales<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lorsque vous cr\u00e9ez une entreprise en ligne, vous comprenez que les m\u00e9dias sociaux sont importants pour la r\u00e9ussite de votre entreprise. Alors pourquoi ne pas utiliser les m\u00e9dias sociaux pour r\u00e9compenser la fid\u00e9lit\u00e9 de vos clients ?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Prenez le temps de mettre en avant les membres les plus actifs ou les plus performants, prenez une photo rapide si vous rencontrez par hasard un membre actuel, souhaitez un joyeux anniversaire \u00e0 vos meilleurs membres..... Cela montre \u00e9galement que vous vous souciez vraiment de vos membres, que vous les reconnaissez et que vous voulez les voir briller !<\/p>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>En conclusion....<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Quel que soit le type de site d'adh\u00e9sion, la fid\u00e9lisation des clients sera toujours un \u00e9l\u00e9ment important pour toutes les entreprises en ligne, en particulier les entreprises d'adh\u00e9sion ! <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">C'est toujours une bonne id\u00e9e d'envisager la mise en place d'un programme de r\u00e9compenses dans votre entreprise en ligne. Nous esp\u00e9rons que cet article vous a donn\u00e9 quelques id\u00e9es sur la mani\u00e8re de r\u00e9compenser vos membres !<\/p>\r\n\r\n\r\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_bb0a45c54d378fab6e4ca4add7295559\" href=\"https:\/\/memberpress.com\/fr\/blog\/return-visitors-membership-site\/\" class=\"button button-orange center\">En savoir plus sur les astuces pour fid\u00e9liser la client\u00e8le ?<\/a>\n<\/div>\n\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Propri\u00e9taires de sites d'adh\u00e9sion, comment aimez-vous r\u00e9compenser vos membres ? Clients des sites d'adh\u00e9sion, comment aimez-vous \u00eatre r\u00e9compens\u00e9s ? Discutons-en dans les commentaires !<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\r\n\r\nSi vous avez aim\u00e9 cet article, suivez-nous sur&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;pour plus de contenu. Vous pouvez \u00e9galement trouver MemberPress sur&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;et&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.\r\n\r\n<\/p>\r\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Who doesn&#8217;t love being rewarded for doing a great job? Whether it was a gold star in grade school, permission to go to a party as a teenager, or getting cash back on a purchase, no one can resist a good reward. What if you took this same mentality and implemented it into your membership [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":18317,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[503],"class_list":["post-18266","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","category-retention-and-loyalty","tag-reward-customers","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"There are many ways to attract and retain customers, but what about rewarding them for their loyalty? Here are 8 ways to do so in your membership site!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jessica Starks\"\/>\n\t<meta name=\"keywords\" content=\"loyal customers,membership site,reward customers,membership business\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/ways-to-reward-loyal-customers-on-your-membership-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"8 Ways to Reward Loyal Customers on your Membership Site\" \/>\n\t\t<meta property=\"og:description\" content=\"There are many ways to attract and retain customers, but what about rewarding them for their loyalty? 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