How to Use Zapier with MemberPress<\/a><\/li><\/ul><\/li>
Facebook Group Community Example Popsy Clothing<\/a><\/li>
In Summary<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
An enthusiastic runner dedicated to improving her sprint time joins a membership site devoted to runners. But she wants to chat about her technique with those who have similar interests.<\/p>\n\n\n\n
Where can she go to connect with such like-minded individuals?<\/p>\n\n\n\n
A man has a rubber-ducky obsession, so he joins a duck membership site to find the best duck deals. But he has no one with which to share his quacky kick. <\/p>\n\n\n\n
Like the woman and man in the above examples, your site members can benefit from joining a Facebook group. <\/p>\n\n\n\n
A Facebook group gives people the opportunity to come together and share feedback, discuss similar passions, get insider info and deals, or even just make friends.<\/p>\n\n\n\n
And if you\u2019re at the helm of that Facebook group, it\u2019s a fantastic way to keep your customers engaged and coming back for more.
<\/p>\n\n\n
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$\"Ill$ <\/figure>\n<\/div>\n\n\n
And with the Zapier MemberPress + Facebook Groups integration<\/a><\/strong>, you\u2019ve got even more fun ways to interact and engage with your members on Facebook. <\/p>\n\n\n\n
Let\u2019s get into it!<\/p>\n\n\n\n
<\/span>Facebook Group <\/em>vs Facebook Page<\/em><\/span><\/h2>\n\n\n\nWhat is a Facebook group, and what makes it unique from other forms of social media?<\/a><\/p>\n\n\n\n
A Facebook group is exclusive, that is to say, membership is by invite or request only.<\/p>\n\n\n\n
In a group, anyone can post within the limits you set. This allows for dialogue between you and the subscribers of your website. <\/p>\n\n\n\n
With most social media platforms, you run the gig. You are in control of all the content. For instance, with a Facebook page, you create posts on a regular basis. But with a Facebook group, you\u2019re the host, not the spokesperson. <\/p>\n\n\n\n
A community is created.<\/p>\n\n\n\n
$\"Facebook$ <\/figure>\n\n\n\n
<\/span>Why Build a Sense of Community? <\/span><\/h2>\n\n\n\n
Creating a sense of community around your business<\/a> isn\u2019t just a charitable act that makes you feel warm and fuzzy inside. It also carries some serious revenue-boosting potential for your membership business. <\/p>\n\n\n\n
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Customer Engagement and Feedback<\/strong>
A Facebook group provides a platform for your customers to engage<\/a> with your brand and each other. It\u2019s a great place to gather feedback, understand customer needs, and improve your products or services based on their input.<\/li>\n<\/ul>\n\n\n\n
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Brand Loyalty and Community Building<\/strong>
By creating a space where customers can interact and share, you\u2019re fostering a sense of community. This can lead to increased brand loyalty, as customers feel more connected and invested in your brand.<\/li>\n<\/ul>\n\n\n\n
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Increased Visibility and Organic Reach<\/strong>
Every time a member posts or interacts in the group, it increases the visibility of the group in their network. This can lead to organic growth and increased brand awareness.<\/li>\n<\/ul>\n\n\n\n
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Customer Support<\/strong>
The group can serve as an additional customer support channel where customers can ask questions and get help from both your team and other customers.<\/li>\n<\/ul>\n\n\n\n
<\/span>Other reasons to create a group<\/span><\/h3>\n\n\n\n
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A group can make members feel part of something exclusive. In your group, provide updates, special deals, and bonus material exclusively for members of your Facebook group.<\/li>\n<\/ul>\n\n\n\n
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If the members of your site form their own group, you may not know if a situation gets out of hand or if a user has had a bad experience. If you\u2019re the one who forms it, you have the ability to vet posts and set sharing rules.<\/li>\n<\/ul>\n\n\n\n
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Facebook provides insights and analytics for groups. These can help you better understand your audience and make data-driven decisions.<\/li>\n<\/ul>\n\n\n\n
<\/span>Tips For Running a Facebook Group<\/span><\/h2>\n\n\n\n
While it\u2019s true that the community by and large runs the page by contributing content and comments, you\u2019ll still have to do a bit of work. <\/p>\n\n\n\n
Here are a few things to keep in mind when running a Facebook group for your membership site. <\/p>\n\n\n\n
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DO<\/strong> create a list of rules so things don\u2019t stray too far off-topic. Consider banning politics and self-promotion, and definitely include a clause about hate-speech and bullying. <\/li>\n<\/ul>\n\n\n\n
$\"Facebook$ <\/figure>\n\n\n\n
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DO<\/strong> post occasionally and comment in helpful ways. People love to see that the person in charge (you) cares about what they have to say.
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DO<\/strong> come up with a specific and clear name for your page so others can easily find it.
<\/li>\n\n\n\n
DON\u2019T<\/strong> make it all about you. This isn\u2019t the place to promote yourself, so be careful about posting too much promotional content or being the main poster.
<\/li>\n\n\n\n
DON\u2019T<\/strong> allow negativity in your group. If the group becomes negative, a subscriber may associate that experience with your business. If you see a negative comment, kindly ask the member to take it down or do so yourself.<\/li>\n<\/ul>\n\n\n\n
Facebook Group Alternative: ClubSuite\u2122<\/h2>\n\n\n\n
Facebook Groups can be a great way to bring people together. They\u2019re familiar, easy to join, and naturally social.<\/p>\n\n\n\n
But there\u2019s one big trade-off.<\/p>\n\n\n\n
All that engagement lives off your site<\/strong>.<\/p>\n\n\n\n
Your conversations, relationships, member data, and community momentum are happening on a platform you don\u2019t own, can\u2019t fully control, and that was never designed specifically for membership businesses.<\/p>\n\n\n\n
And as your community grows, that can start to feel limiting.<\/p>\n\n\n\n
Ideally, your membership site should be more than just a place to consume content \u2013 it should be the central hub<\/strong> where connections are formed, conversations happen, and relationships grow.<\/p>\n\n\n\n
That\u2019s exactly why MemberPress introduced ClubSuite\u2122<\/a>. It is a set of powerful add-ons that let you build a real community directly inside your MemberPress site<\/strong>, without relying on Facebook Groups, Slack, or third-party forums.<\/p>\n\n\n\n
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<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What ClubSuite\u2122 Can Do That Facebook Groups Can\u2019t<\/h2>\n\n\n\n<p>Unlike Facebook Groups, ClubSuite\u2122 keeps everything where it belongs \u2013 <strong>inside your membership site<\/strong>. Profiles, conversations, and connections all live alongside your content, fully aligned with your brand and goals.\u00a0<\/p>\n\n\n\n<p>You can create <strong>multiple private directories<\/strong> for different groups, such as students, alumni, coaches, or VIPs, and make them easy to browse with a simple search and filters. Members can build rich profiles that show who they are and what they do, while clean layouts and built-in privacy settings keep everything looking polished and comfortable to use.<\/p>\n\n\n\n<p>When it comes to conversation, ClubSuite\u2122 keeps things focused and friendly. You can set up <strong>private, member-only discussion spaces<\/strong> where people share updates, ask questions, react to posts, and follow conversations they care about without algorithms, ads, or distractions getting in the way.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"> <strong>ClubSuite\u2122 vs Facebook Groups<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td>Feature<\/td><td>ClubSuite\u2122<\/td><td>Facebook Groups<\/td><\/tr><tr><td>Lives inside your website<\/td><td>Yes<\/td><td>No<\/td><\/tr><tr><td>Fully branded experience<\/td><td>Yes<\/td><td>Limited<\/td><\/tr><tr><td>Member directories & profiles<\/td><td>Built-in, searchable<\/td><td>Very limited<\/td><\/tr><tr><td>Multiple private groups<\/td><td>Yes<\/td><td>Basic<\/td><\/tr><tr><td>Discussion spaces<\/td><td>Focused and member-only<\/td><td>Algorithm-driven feed<\/td><\/tr><tr><td>Ads and distractions<\/td><td>None<\/td><td>Ads and suggested content<\/td><\/tr><tr><td>Privacy and data ownership<\/td><td>You own all data<\/td><td>Facebook owns the data<\/td><\/tr><tr><td>Moderation tools<\/td><td>Advanced and built-in<\/td><td>Basic tools only<\/td><\/tr><tr><td>Overall community feel<\/td><td>Professional and intentional<\/td><td>Casual and noisy<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Built-in moderation tools help you maintain a positive, respectful space, so your community stays supportive and welcoming. Facebook Groups can still work in some situations, but ClubSuite\u2122 gives you a calmer, more intentional way to build community <strong>right on your own site<\/strong>.<\/p>\n\n\n\n<p>Now, let\u2019s look at the types of businesses that benefit most from building a community.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_Businesses_Can_Benefit_from_Communities\"><\/span>Which Businesses Can Benefit from Communities?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Groups and communities can be beneficial for a wide range of businesses. However, they\u2019re particularly boost-worthy when it comes to certain types of companies. Here are a few examples:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Online Retailers and Ecommerce Businesses<\/h4>\n\n\n\n<p>As a retailer, you can use Facebook Groups to share exclusive deals, new product launches, and gather customer feedback. <\/p>\n\n\n\n<p>It\u2019s also a great place for customers to share their own experiences and recommendations, which can help drive sales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Service Providers<\/h4>\n\n\n\n<p>Whether you\u2019re <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-more-personal-training-clients\/\" target=\"_blank\" rel=\"noopener\" title=\"How to Get More Personal Training Clients With WordPress\">a fitness coach<\/a>, a <a href=\"https:\/\/memberpress.com\/blog\/how-to-start-a-software-consulting-business\/\" target=\"_blank\" rel=\"noopener\" title=\"How to Start a Software Consulting Business with WordPress\">software consultant<\/a>, or a financial advisor, you can use Facebook Groups to share valuable content, answer questions, and build a community around your services. <\/p>\n\n\n\n<p>Doing so can help you establish yourself as an expert in your field and attract new clients.<\/p>\n\n\n\n<div id=\"ad-53647\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/post-membership-site-ideas\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Killer membership site ideas\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">3. Event Organizers and Community Builders<\/h4>\n\n\n\n<p>Whether you\u2019re organizing webinars, local meetups, or large conferences, a Facebook group is a great way to keep attendees engaged before, during, and after an event. It\u2019s also a place where attendees can network and share their experiences.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Educational Institutions and Online Course Creators<\/h4>\n\n\n\n<p>Facebook Groups provide a platform for students to discuss course material, ask questions, and offer peer support. It can also be a place for you as the<a href=\"https:\/\/memberpress.com\/blog\/design-online-course\/\" target=\"_blank\" rel=\"noopener\" title=\"How to Design an Online Course (In 3 Steps)\"> course creator<\/a> to share additional resources and updates.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Non-Profit Organizations<\/h4>\n\n\n\n<p>Non-profits can use Facebook Groups to build a community of supporters, share updates about their work, and organize fundraising events.<\/p>\n\n\n\n<p>In general, any business that can benefit from <strong>building and engaging with a community<\/strong>, <strong>providing customer support<\/strong>, <a href=\"https:\/\/memberpress.com\/blog\/powerful-ways-to-gather-customer-feedback-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"5 Powerful Ways to Gather Customer Feedback on Your Membership Site\">gathering customer feedback<\/a>, and <strong>increasing brand loyalty<\/strong> can benefit from using Facebook Groups.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Integrating_Facebook_Groups_with_Your_Membership_Site\"><\/span>Integrating Facebook Groups with Your Membership Site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <strong><a href=\"https:\/\/zapier.com\/apps\/facebook-groups\/integrations\/memberpress\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Zapier MemberPress + Facebook Groups integration<\/a><\/strong> opens up whole new possibilities for engaging with your members on Facebook.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Zapier-Memberpress-Facebook-Groups-Integrations-1024x506.png\" alt=\"Zapier Memberpress Facebook Groups Integrations\" class=\"wp-image-56871\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Zapier-Memberpress-Facebook-Groups-Integrations-1024x506.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Zapier-Memberpress-Facebook-Groups-Integrations-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Zapier-Memberpress-Facebook-Groups-Integrations-768x380.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Zapier-Memberpress-Facebook-Groups-Integrations-50x25.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Zapier-Memberpress-Facebook-Groups-Integrations-344x170.png 344w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Zapier-Memberpress-Facebook-Groups-Integrations-840x415.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Zapier-Memberpress-Facebook-Groups-Integrations-1216x601.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Zapier-Memberpress-Facebook-Groups-Integrations-700x346.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Zapier-Memberpress-Facebook-Groups-Integrations-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Zapier-Memberpress-Facebook-Groups-Integrations-1080x534.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Zapier-Memberpress-Facebook-Groups-Integrations.png 1351w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/zapier.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Zapier<\/a> is an incredible tool that lets you create powerful automations between different online apps and plugins. <\/p>\n\n\n\n<p>What was once only achievable with the help of an experienced developer is now accessible to anyone.<\/p>\n\n\n\n<p>With Zapier, you can seamlessly communicate information between your MemberPress site and Facebook Groups. The result? An <strong>enhanced <\/strong>member experience and <strong>streamlined <\/strong>administration. <\/p>\n\n\n\n<p>Here are a couple of examples of what you can achieve with this integration:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Automatically Post a Message or Photo on Facebook When Someone Completes a Course on Memberpress<\/strong><\/h4>\n\n\n\n<p>Acknowledge members individually for their incredible achievements on your site and celebrate their milestones in the Facebook Group. <\/p>\n\n\n\n<p>For example, you could post the following message: <strong><em>Congratulations, [Member Name], for completing the course! Who\u2019s next?<\/em><\/strong> \u2013 along with a celebratory image or badge.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"390\" height=\"215\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/party.gif\" alt=\"Footloose party gif\" class=\"wp-image-45483\"><\/figure>\n<\/div>\n\n\n<p>This <strong>fosters a sense of community<\/strong> and <strong>encourages others to engage and progress in their own journeys<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Post a Welcoming Message on Your Facebook Group When Someone Signs Up for Your Membership<\/strong><\/h4>\n\n\n\n<p>First impressions matter, and a new member\u2019s initial experience with your community can set the tone for their entire journey. <\/p>\n\n\n\n<p>With the MemberPress + Facebook Groups integration, you can <strong>ensure that every new member feels recognized and valued<\/strong> from the moment they join. <\/p>\n\n\n\n<p>This small gesture can <strong>increase their likelihood of engaging<\/strong> with the community.<\/p>\n\n\n\n<p>For example, you might have an automated post something like this:<\/p>\n\n\n\n<p><strong><em>Welcome aboard, [Member Name]! We\u2019re thrilled to have you join our community. Introduce yourself, and let us know what you\u2019re excited to learn!<\/em><\/strong><\/p>\n\n\n\n<p>These posts can inspire existing members to engage with the newcomer. It\u2019s an invitation for other members to share their own experiences, tips, or simply offer words of encouragement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Woman-engaged-in-online-community.jpg\" alt=\"Woman engaged in online community\" class=\"wp-image-52946\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Woman-engaged-in-online-community.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Woman-engaged-in-online-community-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Woman-engaged-in-online-community-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Woman-engaged-in-online-community-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Woman-engaged-in-online-community-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Woman-engaged-in-online-community-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p>In addition to a warm welcome, you could use this as an opportunity to <strong>onboard your new members<\/strong>. The post can include links to essential resources, guidelines, or introductory content. <\/p>\n\n\n\n<p>These interactions build a culture of positive and encouraging community engagement. Best of all, they\u2019re set up to run automatically, so you can cut some of the administrative effort of running an active Facebook Group. <\/p>\n\n\n\n<p>Of course, you can only use this <em>fantasmic <\/em>Facebook Groups integration if you use MemberPress to run your membership site.\ud83d\ude09<\/p>\n\n\n\n<p>If you\u2019re not already part of the MemberPress community, you can use this step-by-step guide to getting started.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"y6mAI2P85ZQoq2TjaYpGReGT0uPoZgwNpzlbX4VrzrLU5exdRxCMXvYVisDf7QcElJ3yBdjFvHm3At9O4nO60HBf7kb\"><div class=\"responsive-video\"><iframe title=\"Getting Started with MemberPress! (How to Start Your Membership Site)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7dAl_SsBs9Y?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> Getting started with memberpress (how to start your membership site)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Zapier_with_MemberPress\"><\/span>How to Use Zapier with MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Watch this video for more examples of how you can use Zapier to automate tasks and streamline membership site administration. <\/p>\n\n\n\n<p>You\u2019ll also get a step-by-step look at how to connect Zapier to your MemberPress site via the <a href=\"https:\/\/memberpress.com\/addons\/developer-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Developer Tools add-on<\/a>, create your first Zap, and run a test to make sure it\u2019s working just right. <\/p>\n\n\n\n<p>Happy watching!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"xlEndAaufGLmZKeTi8O\"><div class=\"responsive-video\"><iframe title=\"How to Use Zapier with MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vuxSigoulsk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> how to use zapier with memberpress<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Group_Community_Example_Popsy_Clothing\"><\/span>Facebook Group Community Example: Popsy Clothing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now let\u2019s take a look at a business using Facebook Groups to its maximum potential \u2013 <a href=\"https:\/\/www.popsyclothing.co.uk\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Popsy Clothing<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Clothing-Facebook-1024x529.png\" alt=\"Popsy Clothing Facebook\" class=\"wp-image-56299\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Clothing-Facebook-1024x529.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Clothing-Facebook-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Clothing-Facebook-768x397.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Clothing-Facebook-329x170.png 329w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Clothing-Facebook-840x434.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Clothing-Facebook-1216x628.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Clothing-Facebook-700x362.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Clothing-Facebook-156x81.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Clothing-Facebook-1080x558.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Clothing-Facebook.png 1239w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Popsy Clothing is a small UK-based business that makes women\u2019s vintage dresses with quirky prints. <\/p>\n\n\n\n<p>Its Facebook group is now over 47,000 members strong, and they get a high level of post engagement. <\/p>\n\n\n\n<p>Here are some of the reasons why the Popsy Facebook Group is so successful.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Emphasis On Respect & Support<\/h4>\n\n\n\n<p>The administrators work hard to maintain a positive and supportive environment within the Facebook group.<\/p>\n\n\n\n<p>As a business that caters to women of all body types, they are particularly careful to protect the group against negativity.<\/p>\n\n\n\n<p>One of the ways they do this is by prioritizing positivity as part of the application process. <\/p>\n\n\n\n<p>New members have to agree to a set of rules which include being \u201ckind and respectful\u201d, \u201cno hate speech or bullying\u201d and not posting \u201cdiet and medical advice\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Facebook-Group-application-1024x654.png\" alt=\"Popsy Facebook Group application\" class=\"wp-image-56300\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Facebook-Group-application-1024x654.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Facebook-Group-application-300x192.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Facebook-Group-application-768x491.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Facebook-Group-application-266x170.png 266w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Facebook-Group-application-840x537.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Facebook-Group-application-700x447.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Facebook-Group-application-156x100.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-Facebook-Group-application.png 1027w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Fostering Relationships In the Community<\/h4>\n\n\n\n<p>Popsy also encourages people to engage in non-brand related chat, outlining in its rules: \u201cthis is your space to make friends, support each other, and a place of positivity.\u201d <\/p>\n\n\n\n<p>This freedom has led members to share and connect over personal issues. So much so, that Popsy Facebook Group members independently organize meet-ups.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"759\" height=\"563\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-facebook-group-meetups.jpg\" alt=\"Popsy Facebook Group Meetups\" class=\"wp-image-56301\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-facebook-group-meetups.jpg 759w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-facebook-group-meetups-300x223.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-facebook-group-meetups-229x170.jpg 229w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-facebook-group-meetups-698x518.jpg 698w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Popsy-facebook-group-meetups-156x116.jpg 156w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Member-Only Exclusives<\/h4>\n\n\n\n<p>Popsy regularly shares and promotes new releases, but takes several steps to enhance the experience and make it feel less \u201csalesy\u201d. <\/p>\n\n\n\n<p>For example, new releases are often accompanied by limited-time members-only discount codes. <\/p>\n\n\n\n<p>Members also get an inside look at the inspiration behind each design along with styling advice. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"777\" height=\"724\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/New-Releases-Facebook-Group.png\" alt=\"New Releases Facebook Group\" class=\"wp-image-56302\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/New-Releases-Facebook-Group.png 777w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/New-Releases-Facebook-Group-300x280.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/New-Releases-Facebook-Group-768x716.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/New-Releases-Facebook-Group-182x170.png 182w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/New-Releases-Facebook-Group-659x614.png 659w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/New-Releases-Facebook-Group-734x684.png 734w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/New-Releases-Facebook-Group-556x518.png 556w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/New-Releases-Facebook-Group-156x145.png 156w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/><\/figure>\n\n\n\n<p>These graphics are attractive, engaging, and super easy to make yourself with an easy-to-use graphic design tool like <a href=\"https:\/\/memberpress.com\/go\/canva\/main\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Canva<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Personal Touches<\/h4>\n\n\n\n<p>The personal presence of owner and designer, Cherish Reardon, in Popsy\u2019s content really adds to Popsy\u2019s brand story as a small, independent business. <\/p>\n\n\n\n<p>Cherish models her designs, personally interacts with members, and shows genuine interest in the opinions of her members. <\/p>\n\n\n\n<p>For example, Cherish recently appeared in a live video and gave members a sneak-peak at her Christmas range design ideas. This was then followed by a poll, asking members to vote on their favorite patterns. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"651\" height=\"753\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Christmas-Live-Sneak-Peak-video-Popsy-Clothing.png\" alt=\"Christmas Live Sneak Peak video Popsy Clothing\" class=\"wp-image-56304\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Christmas-Live-Sneak-Peak-video-Popsy-Clothing.png 651w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Christmas-Live-Sneak-Peak-video-Popsy-Clothing-259x300.png 259w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Christmas-Live-Sneak-Peak-video-Popsy-Clothing-147x170.png 147w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Christmas-Live-Sneak-Peak-video-Popsy-Clothing-531x614.png 531w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Christmas-Live-Sneak-Peak-video-Popsy-Clothing-591x684.png 591w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Christmas-Live-Sneak-Peak-video-Popsy-Clothing-448x518.png 448w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/Christmas-Live-Sneak-Peak-video-Popsy-Clothing-135x156.png 135w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/figure>\n\n\n\n<p>This makes Popsy members feel valued and included in the brand\u2019s decision-making, undoubtedly increasing brand loyalty in the process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Summary\"><\/span>In Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We hope we\u2019ve given you plenty of inspiration <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating a Facebook group builds community, which leads to more satisfied users.<br><\/li>\n\n\n\n<li>A Facebook group isn\u2019t hands-off. Participate.<br><\/li>\n\n\n\n<li>Foster positivity by enforcing community rules and encouraging communication.<br><\/li>\n\n\n\n<li>Create a feeling of collaboration by involving members in product decisions.<br><\/li>\n\n\n\n<li>Make the most of the <a href=\"https:\/\/zapier.com\/apps\/facebook-groups\/integrations\/memberpress\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Zapier MemberPress + Facebook Groups<\/a> app to boost engagement and foster positive communication.<br><\/li>\n\n\n\n<li>Make it a VIP experience with insider information and exclusive deals. <\/li>\n<\/ul>\n\n\n\n<p>Rubber-ducky owners find the weirdest ducks, and runners achieve personal bests when they have the help of others. <\/p>\n\n\n\n<p>Your subscribers will benefit from the sense of community that comes with a Facebook group and will have you to thank for it. In the process, you\u2019ll be nurturing brand loyalty, organic traffic, and brand recognition.<\/p>\n\n\n\n<p><em>Do you have a Facebook group? Or maybe you have questions about creating a group? Any success stories? Please let us know in the comments below.<\/em><\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"cta character\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Get MemberPress Today!<\/h3>\n\t\t\t<div><p>Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>What is a Facebook group, and what makes it unique from other forms of social media?<\/p>\n","protected":false},"author":73814,"featured_media":56314,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134,362],"tags":[291,360,511,70,166],"class_list":{"0":"post-18324","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"category-social-media","9":"tag-facebook","10":"tag-facebook-business","11":"tag-facebook-groups","12":"tag-membership-site","13":"tag-social-media-marketing","14":"entry"},"acf":{"plans":"","is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"A Facebook group can foster a sense of community among your members and keep your brand front-of-mind for their next purchase. Find out how to make the most of Facebook Groups for your membership business. An enthusiastic runner dedicated to improving her sprint time joins a membership site devoted to runners. But she wants to\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Victoria Lloyd\"\/>\n\t<meta name=\"keywords\" content=\"facebook,facebook business,facebook groups,membership site,social media marketing\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Build Community & Boost Engagement with Facebook Groups for Business\" \/>\n\t\t<meta property=\"og:description\" content=\"A Facebook group can foster a sense of community among your members and keep your brand front-of-mind for their next purchase. 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