{"id":18458,"date":"2019-07-31T10:05:23","date_gmt":"2019-07-31T16:05:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=18458"},"modified":"2019-07-31T10:05:25","modified_gmt":"2019-07-31T16:05:25","slug":"membership-site-content-which-content-should-be-paid-or-free","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/membership-site-content-which-content-should-be-paid-or-free\/","title":{"rendered":"Contenu des sites d'adh\u00e9sion : Quel contenu doit \u00eatre payant ou gratuit ?"},"content":{"rendered":"<p>Placer l'ensemble de votre contenu dans la zone r\u00e9serv\u00e9e aux membres de votre site web peut sembler \u00eatre le choix le plus \u00e9vident lorsqu'il s'agit de d\u00e9cider si votre contenu doit \u00eatre payant ou gratuit. Apr\u00e8s tout, si le seul moyen d'acc\u00e9der \u00e0 votre contenu est de s'inscrire, cette approche ne manquera pas d'accro\u00eetre votre base d'utilisateurs, n'est-ce pas ?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69efa9ea11b22\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69efa9ea11b22\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Benefits_of_Publishing_Free_Content_on_Your_Membership_Site\" >Avantages de la publication de contenu gratuit sur votre site d'adh\u00e9sion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Use_Free_Content_to_Promote_Your_Membership_Site\" >Utiliser le contenu gratuit pour promouvoir votre site d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Publish_Free_Content_Offsite\" >Publier du contenu gratuit hors site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Use_Free_Content_to_Promote_Your_Paid_Content\" >Utiliser le contenu gratuit pour promouvoir le contenu payant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Reserve_Interactive_Content_for_Your_Members\" >R\u00e9servez du contenu interactif \u00e0 vos membres<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#How_Valuable_is_Your_Content\" >Quelle est la valeur de votre contenu ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Make_Paid_Content_Free\" >Rendre le contenu payant gratuit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Essential_Free_Membership_Site_Content\" >Contenu essentiel d'un site d'adh\u00e9sion gratuit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Malheureusement, ce n'est pas si simple, et pour que votre site d'adh\u00e9sion r\u00e9ussisse, vous devrez publier un m\u00e9lange de contenu gratuit et payant.<\/p>\n\n\n\n<p>Dans cet article, nous vous fournirons les informations n\u00e9cessaires pour vous aider \u00e0 d\u00e9cider quel contenu doit \u00eatre payant ou gratuit sur votre site d'affiliation. Nous examinerons \u00e9galement les diff\u00e9rents types de contenu que vous pouvez produire pour promouvoir et d\u00e9velopper votre site d'affiliation, et nous verrons si ce contenu doit \u00eatre disponible gratuitement ou r\u00e9serv\u00e9 \u00e0 vos membres payants.<\/p>\n\n\n\n<p>Commen\u00e7ons...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Publishing_Free_Content_on_Your_Membership_Site\"><\/span>Avantages de la publication de contenu gratuit sur votre site d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Avant de vous donner quelques id\u00e9es sur la mani\u00e8re de d\u00e9cider si le contenu d'un site d'affiliation doit \u00eatre payant ou gratuit, examinons bri\u00e8vement les raisons pour lesquelles vous devriez publier du contenu gratuit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Free_Content_to_Promote_Your_Membership_Site\"><\/span>Utiliser le contenu gratuit pour promouvoir votre site d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c0 moins que vous ne disposiez d\u00e9j\u00e0 d'un large public, peut-\u00eatre gr\u00e2ce \u00e0 votre pr\u00e9sence sur les m\u00e9dias sociaux, \u00e0 un groupe de fans issus de vos autres projets ou \u00e0 des relations avec des personnes travaillant dans le m\u00eame secteur que vous, vous allez devoir trouver un moyen d'attirer l'attention du public cible de votre programme d'adh\u00e9sion.<\/p>\n\n\n\n<p>Heureusement, il n'est plus n\u00e9cessaire de recourir \u00e0 des publicit\u00e9s t\u00e9l\u00e9vis\u00e9es ou \u00e0 des panneaux d'affichage. Au lieu de cela, vous pouvez publier du contenu en ligne, souvent gratuitement, pour vous faire conna\u00eetre et commencer \u00e0 vous constituer un public.<\/p>\n\n\n\n<p>L'un des moyens les plus rapides de d\u00e9marrer est de <a href=\"https:\/\/memberpress.com\/fr\/why-your-membership-site-needs-a-blog\/\">ajouter un blog \u00e0 votre site d'adh\u00e9sion<\/a> et exploitez la puissance du marketing de contenu. En publiant des articles de blog traitant des sujets qui int\u00e9ressent votre public cible, votre site web contiendra le contenu que vos membres potentiels recherchent sur l'internet. Vous aurez ainsi l'occasion de trouver votre site web la prochaine fois que ces personnes utiliseront Google pour trouver une solution \u00e0 leur probl\u00e8me.<\/p>\n\n\n\n<p>Une fois que votre contenu a \u00e9t\u00e9 trouv\u00e9 par votre public cible, que ce soit par le biais d'une recherche Google ou d'un partage sur les m\u00e9dias sociaux, votre blog peut alors \u00eatre utilis\u00e9 pour d\u00e9montrer votre expertise dans votre domaine de pr\u00e9dilection. Si tout se passe comme pr\u00e9vu, cette approche devrait vous aider \u00e0 transformer certaines de ces <a href=\"https:\/\/memberpress.com\/fr\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">transformer les visiteurs gratuits en utilisateurs payants<\/a> de votre site d'adh\u00e9sion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_Free_Content_Offsite\"><\/span>Publier du contenu gratuit hors site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dans les premiers temps, avant que votre public ne se soit d\u00e9velopp\u00e9 et que votre blog n'ait pris de l'ampleur, vous devriez envisager de publier du contenu gratuit sur votre site. L'une des approches consiste \u00e0 demander \u00e0 d'autres sites web dans votre niche ou votre secteur d'activit\u00e9 si vous pouvez publier un article sur leurs blogs.<\/p>\n\n\n\n<p>Ce type d'arrangement est avantageux pour le propri\u00e9taire du blog, car il obtient du contenu gratuit pour son site web, tandis que vous b\u00e9n\u00e9ficiez d'une certaine visibilit\u00e9 aupr\u00e8s de votre public cible. En g\u00e9n\u00e9ral, vous pourrez ajouter au moins un lien \u00e0 votre article de blog ou \u00e0 votre profil d'auteur qui renvoie \u00e0 votre site d'affiliation.<\/p>\n\n\n\n<p>Si vous parvenez \u00e0 obtenir une opportunit\u00e9 de publication en tant qu'invit\u00e9, le contenu que vous fournirez devra \u00eatre l'un de vos meilleurs. La taille de l'audience du blog auquel vous contribuez peut d\u00e9terminer l'ampleur des efforts que vous consacrerez \u00e0 votre article. Toutefois, m\u00eame si vous publiez un article sur un blog peu fr\u00e9quent\u00e9, vous devez vous assurer que votre contenu est de grande qualit\u00e9 et qu'il d\u00e9montre bien votre expertise. C'est un exemple de cas o\u00f9 il vaut la peine de mettre votre meilleur contenu \u00e0 la disposition de tous.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Free_Content_to_Promote_Your_Paid_Content\"><\/span>Utiliser le contenu gratuit pour promouvoir le contenu payant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Souvent, si vous traitez d'un sujet ou r\u00e9solvez un probl\u00e8me dans votre site d'adh\u00e9sion, vous pouvez utiliser du contenu disponible gratuitement pour promouvoir un \u00e9l\u00e9ment de contenu payant.<\/p>\n\n\n\n<p>Par exemple, si votre site d'adh\u00e9sion contient un tutoriel approfondi sur la mani\u00e8re de faire quelque chose, avec \u00e9ventuellement des vid\u00e9os, des PDF t\u00e9l\u00e9chargeables et des instructions textuelles d\u00e9taill\u00e9es, vous pouvez cr\u00e9er un sch\u00e9ma de base du processus et le publier gratuitement sur votre site web.<\/p>\n\n\n\n<p>Votre article de blog gratuit, qui explique comment cr\u00e9er un site web WordPress en sept \u00e9tapes, par exemple, montrera \u00e0 votre public cible que vous comprenez sa situation. Il montrerait \u00e9galement que vous avez une solution \u00e0 leur probl\u00e8me. L'article d\u00e9crirait les \u00e9tapes \u00e0 un niveau \u00e9lev\u00e9, mais il se terminerait par un lien vers le contenu destin\u00e9 aux membres et le tutoriel d\u00e9taill\u00e9 sur la cr\u00e9ation d'un site web WordPress.<\/p>\n\n\n\n<p>Voici un bon exemple de cette approche en action <a href=\"https:\/\/www.smartpassiveincome.com\/tutorials\/start-podcast-pats-complete-step-step-podcasting-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">Guide gratuit pour le lancement d'un podcast<\/a>qui comprend des liens vers le cours payant de podcasting de l'auteur.\u00a0<\/p>\n\n\n\n<p>Vous pouvez utiliser cette approche \u2014 cr\u00e9er du contenu librement accessible qui aborde un probl\u00e8me de mani\u00e8re g\u00e9n\u00e9rale, tout en utilisant ce contenu pour promouvoir vos solutions d\u00e9taill\u00e9es \u00e0 ce probl\u00e8me \u2014 pour d\u00e9cider si le contenu de votre site d'adh\u00e9sion doit \u00eatre gratuit ou payant.<\/p>\n\n\n\n<p>Si le contenu fournit un bref aper\u00e7u d'une solution, il devrait peut-\u00eatre \u00eatre gratuit, mais s'il va en profondeur, couvrant l'ensemble du processus, il pourrait s'agir d'un contenu auquel les gens sont pr\u00eats \u00e0 payer pour acc\u00e9der.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reserve_Interactive_Content_for_Your_Members\"><\/span>R\u00e9servez du contenu interactif \u00e0 vos membres<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sur l'internet, on s'attend \u00e0 ce que le contenu textuel soit librement accessible. Bien entendu, tant qu'il apporte une r\u00e9elle valeur ajout\u00e9e \u00e0 votre public, vous pouvez cr\u00e9er un site d'adh\u00e9sion compos\u00e9 uniquement de contenu \u00e9crit. Toutefois, il existe d'autres types de contenu pour lesquels les gens sont plus dispos\u00e9s \u00e0 payer.<\/p>\n\n\n\n<p>Par exemple, les composants qui permettent \u00e0 vos membres d'interagir entre eux, et avec vous \u00e9galement, par l'interm\u00e9diaire de votre site web. Pour ce faire, vous pouvez ajouter un composant <a href=\"https:\/\/memberpress.com\/fr\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">un forum de discussion sur votre site d'adh\u00e9sion<\/a>\u00a0ou en utilisant un plugin comme <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\">BuddyPress<\/a> pour ajouter des fonctionnalit\u00e9s de r\u00e9seaux sociaux \u00e0 votre site web WordPress.<\/p>\n\n\n\n<p>Ce type de contenu ou d'\u00e9l\u00e9ment de site web \u00e9tant souvent per\u00e7u comme ayant une plus grande valeur que le contenu textuel, il s'agit probablement d'un \u00e9l\u00e9ment que vous souhaiterez mettre \u00e0 la disposition de vos membres payants uniquement. Non seulement ils seront probablement plus enclins \u00e0 payer pour y avoir acc\u00e8s, mais ce type de fonctionnalit\u00e9 peut prendre plus de temps \u00e0 cr\u00e9er et \u00e0 g\u00e9rer qu'un contenu moins interactif, ce qui fait que vous voudrez \u00eatre r\u00e9mun\u00e9r\u00e9 pour sa mise en \u0153uvre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Valuable_is_Your_Content\"><\/span>Quelle est la valeur de votre contenu ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si votre solution \u00e0 un probl\u00e8me rencontr\u00e9 par vos membres leur permet d'\u00e9conomiser du temps et de l'argent, ou d'am\u00e9liorer leur vie d'une autre mani\u00e8re, c'est un bon signe que le contenu doit \u00eatre r\u00e9mun\u00e9r\u00e9.<\/p>\n\n\n\n<p>Vous \u00eates peut-\u00eatre qualifi\u00e9 et accr\u00e9dit\u00e9 pour donner des conseils financiers, ce qui pourrait permettre \u00e0 vos membres d'\u00e9conomiser de l'argent. Vous \u00eates peut-\u00eatre un entra\u00eeneur personnel qui peut am\u00e9liorer la sant\u00e9 de votre public. Vous pouvez aussi \u00eatre un enseignant que les gens paient pour des s\u00e9ances individuelles hors ligne, afin de les aider \u00e0 passer un examen.<\/p>\n\n\n\n<p>Si votre contenu apporte un avantage tangible \u00e0 votre public, il est fort probable que vous puissiez le mettre \u00e0 la disposition de vos membres payants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_Paid_Content_Free\"><\/span>Rendre le contenu payant gratuit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lorsqu'il s'agit de d\u00e9cider si un contenu doit \u00eatre gratuit ou payant, votre opinion peut changer au fil du temps.<\/p>\n\n\n\n<p>Par exemple, vous pouvez cr\u00e9er un contenu qui traite d'une tactique ou d'une strat\u00e9gie dont personne d'autre ne parle. Une id\u00e9e unique qui n'est pas disponible ailleurs est un parfait exemple de contenu que vous ne devriez mettre \u00e0 la disposition que de vos membres payants.<\/p>\n\n\n\n<p>Toutefois, si une id\u00e9e originale commence \u00e0 faire parler d'elle, il est peut-\u00eatre temps de mettre votre contenu sur ce sujet en libre acc\u00e8s. Non seulement la publication de ce contenu d\u00e9montrera votre connaissance du sujet \u00e0 de nouveaux membres potentiels, mais elle augmentera \u00e9galement les chances que votre site web soit trouv\u00e9 lorsque des personnes recherchent des informations sur ce sujet.<\/p>\n\n\n\n<p>Dans cette optique, il peut \u00eatre utile d'\u00e9valuer le contenu r\u00e9serv\u00e9 aux membres et de d\u00e9terminer si une partie de ce contenu devrait \u00eatre transform\u00e9e en contenu gratuit. Cela permet non seulement d'alimenter votre site web en contenu gratuit de grande valeur, mais aussi de <a href=\"https:\/\/memberpress.com\/fr\/how-to-declutter-your-wordpress-website\/\">d\u00e9sencombrez votre espace r\u00e9serv\u00e9 aux membres<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Essential_Free_Membership_Site_Content\"><\/span>Contenu essentiel d'un site d'adh\u00e9sion gratuit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u00eame si vous disposez d\u00e9j\u00e0 d'un large public ou si votre site d'adh\u00e9sion compte suffisamment d'utilisateurs payants pour \u00eatre rentable, certains contenus doivent \u00eatre librement accessibles sur votre site web.<\/p>\n\n\n\n<p>Nous avons d\u00e9j\u00e0 mentionn\u00e9 le blog, mais m\u00eame si vous ne l'utilisez pas \u00e0 des fins de marketing de contenu, c'est toujours une bonne id\u00e9e d'utiliser un blog pour tenir les membres existants au courant des derniers d\u00e9veloppements de votre site d'adh\u00e9sion, comme l'ajout de nouveaux contenus dans votre zone r\u00e9serv\u00e9e aux membres, les d\u00e9tails du lancement de nouveaux produits ou toute autre nouvelle que vous jugez pertinente.<\/p>\n\n\n\n<p>Cr\u00e9ation d'un <a href=\"https:\/\/memberpress.com\/fr\/how-to-create-a-knowledgebase-or-faq-for-your-membership-site\/\">FAQ ou base de connaissances pour votre site d'adh\u00e9sion<\/a> et la mise \u00e0 disposition gratuite de l'ensemble ou d'une partie de ces informations pr\u00e9sente des avantages. D'une part, la publication des r\u00e9ponses aux questions courantes que les membres existants ou potentiels posent souvent permet de r\u00e9duire le nombre de courriels d'assistance que vous recevez. Vous pouvez \u00e9galement utiliser la base de connaissances pour publier des instructions sur l'utilisation de votre site d'affiliation,<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Comme vous pouvez le constater, il n'y a pas de r\u00e9ponse unique \u00e0 la question de savoir si le contenu de votre site d'adh\u00e9sion doit \u00eatre gratuit ou payant.<\/p>\n\n\n\n<p>Si vous avez d\u00e9j\u00e0 un large public, si votre site web est tr\u00e8s fr\u00e9quent\u00e9 ou si vous avez plus de membres que vous ne pouvez en g\u00e9rer, il n'y a gu\u00e8re d'int\u00e9r\u00eat \u00e0 publier du contenu librement accessible.<\/p>\n\n\n\n<p>Cependant, pour la plupart des gens, un contenu gratuit est n\u00e9cessaire pour d\u00e9velopper leur site d'affiliation jusqu'\u00e0 ce qu'il atteigne le niveau souhait\u00e9. Que ce contenu soit publi\u00e9 sur votre site sous forme d'articles de blog, soumis \u00e0 d'autres sites pour faire conna\u00eetre votre nom ou t\u00e9l\u00e9charg\u00e9 sur d'autres plateformes telles que YouTube ou Facebook, tout d\u00e9pend de votre situation actuelle et de vos objectifs.<\/p>\n\n\n\n<p>Pour compliquer encore les choses, certains contenus, tels que les r\u00e9sum\u00e9s de haut niveau ou les aper\u00e7us, ne sont probablement pas quelque chose que votre public serait pr\u00eat \u00e0 payer et devraient \u00eatre mis \u00e0 disposition gratuitement. Il y a aussi les contenus qui prennent beaucoup de temps, tels que <a href=\"https:\/\/memberpress.com\/fr\/making-your-membership-site-more-interactive\/\">des \u00e9l\u00e9ments interactifs tels que des quiz<\/a> et des forums de discussion qui n\u00e9cessitent une certaine compensation pour la production et la gestion.<\/p>\n\n\n\n<p>En r\u00e8gle g\u00e9n\u00e9rale, examinez un \u00e9l\u00e9ment de contenu et essayez de d\u00e9terminer s'il offre une r\u00e9elle valeur \u00e0 votre public et s'il lui permettra d'\u00e9conomiser du temps, de l'argent ou des efforts. Si c'est le cas, il y a de fortes chances qu'il puisse \u00eatre publi\u00e9 en tant que contenu payant sur votre site d'adh\u00e9sion.<\/p>\n\n\n\n<p><em>Comment avez-vous d\u00e9cid\u00e9 si le contenu de votre site d'adh\u00e9sion devait \u00eatre gratuit ou payant ?  Faites-nous en part dans les commentaires ci-dessous. <\/em> <\/p>","protected":false},"excerpt":{"rendered":"<p>Putting all of your content inside the members-only area of your website might seem like the obvious choice when trying to decide if your content should be paid or free. After all, if the only way people can access your content is to sign up, this approach is sure to grow your userbase, right? 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17:58:04","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:00","updated":"2026-03-03 15:06:01"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tMembership Site Content: Which Content Should Be Paid or Free?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Advice","link":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/"},{"label":"Membership Site Content: Which Content Should Be Paid or Free?","link":"https:\/\/memberpress.com\/fr\/blog\/membership-site-content-which-content-should-be-paid-or-free\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Putting all of your content inside the members-only area of your website might seem like the obvious choice when trying to decide if your content should be paid or free. After all, if the only way people can access your content is to sign up, this approach is sure to grow your userbase, right?<\/p>","content":[{"type":"text","data":"Putting all of your content inside the members-only area of your website might seem like the obvious choice when trying to decide if your content should be paid or free. After all, if the only way people can access your content is to sign up, this approach is sure to grow your userbase, right?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unfortunately, it\u2019s not that simple, and for your membership site to succeed, you\u2019re going to need to publish a mixture of free and paid content.<\/p>","content":[{"type":"text","data":"Unfortunately, it\u2019s not that simple, and for your membership site to succeed, you\u2019re going to need to publish a mixture of free and paid content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we\u2019ll give you the information to help you decide which content should be paid or free on your membership site. We\u2019ll also look at some of the different types of content you could produce to promote and grow your membership site, and whether this content should be freely available, or reserved for your paying members.<\/p>","content":[{"type":"text","data":"In this article, we\u2019ll give you the information to help you decide which content should be paid or free on your membership site. We\u2019ll also look at some of the different types of content you could produce to promote and grow your membership site, and whether this content should be freely available, or reserved for your paying members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let\u2019s begin\u2026<\/p>","content":[{"type":"text","data":"Let\u2019s begin\u2026"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Benefits of Publishing Free Content on Your Membership Site<\/h2>","content":"Avantages de la publication de contenu gratuit sur votre site d'adh\u00e9sion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Before we give you some ideas for how you can decide whether a piece of membership site content should be paid or free, let\u2019s take a quick look at why you should be publishing freely available content.<\/p>","content":[{"type":"text","data":"Before we give you some ideas for how you can decide whether a piece of membership site content should be paid or free, let\u2019s take a quick look at why you should be publishing freely available content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Use Free Content to Promote Your Membership Site<\/h3>","content":"Utiliser le contenu gratuit pour promouvoir votre site d'adh\u00e9sion","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Unless you already have a large audience, perhaps a social media following, a group of fans from your other projects, or connections with those working in the same industry as you, you\u2019re going to need to find a way to get the attention of the target audience for your membership program.<\/p>","content":[{"type":"text","data":"Unless you already have a large audience, perhaps a social media following, a group of fans from your other projects, or connections with those working in the same industry as you, you\u2019re going to need to find a way to get the attention of the target audience for your membership program."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thankfully, you don\u2019t have to rely on running television or billboard adverts anymore. Instead, you can publish content online, often for free, to get your name out there and start building an audience.<\/p>","content":[{"type":"text","data":"Thankfully, you don\u2019t have to rely on running television or billboard adverts anymore. Instead, you can publish content online, often for free, to get your name out there and start building an audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One of the quickest ways to get started is to <a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\">add a blog to your membership site<\/a> and harness the power of content marketing. By publishing blog posts that cover the topics your target audience are interested in, your website will contain the content that your potential members will be searching the internet for. This creates an opportunity for your website to be found the next time those people use Google to find a solution to their problem.<\/p>","content":[{"type":"text","data":"One of the quickest ways to get started is to <a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\">add a blog to your membership site<\/a> and harness the power of content marketing. By publishing blog posts that cover the topics your target audience are interested in, your website will contain the content that your potential members will be searching the internet for. This creates an opportunity for your website to be found the next time those people use Google to find a solution to their problem."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once your content has been found by your target audience, whether via a Google search or a share on social media, your blog can then be used to demonstrate your expertise in your chosen field. If all goes according to plan, this approach should help you to turn some of those <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">free visitors into paying users<\/a> of your membership site.<\/p>","content":[{"type":"text","data":"Once your content has been found by your target audience, whether via a Google search or a share on social media, your blog can then be used to demonstrate your expertise in your chosen field. If all goes according to plan, this approach should help you to turn some of those <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">free visitors into paying users<\/a> of your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Publish Free Content Offsite<\/h3>","content":"Publier du contenu gratuit hors site","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>In the early days, before your audience has developed and your blog has gained traction, you should consider publishing free content off of your site. One approach is to ask other websites in your niche or industry if you can publish an article on their blogs.<\/p>","content":[{"type":"text","data":"In the early days, before your audience has developed and your blog has gained traction, you should consider publishing free content off of your site. One approach is to ask other websites in your niche or industry if you can publish an article on their blogs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This sort of arrangement benefits the blog owner as they get some free content for their website, while you get some exposure to your target audience. Usually, you\u2019ll be able to add at least one link to your blog post or your author profile that points back to your membership site.<\/p>","content":[{"type":"text","data":"This sort of arrangement benefits the blog owner as they get some free content for their website, while you get some exposure to your target audience. Usually, you\u2019ll be able to add at least one link to your blog post or your author profile that points back to your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you do manage to secure a guest posting opportunity, the content you provide should be some of your best. The size of the audience of the blog you\u2019ll be contributing to could determine how much effort you put into the article. However, even if you\u2019re publishing a post on a blog with a small following, you should still ensure your content is high quality and does a great job of demonstrating your expertise. This is an example of when it\u2019s worth making your best content freely available.<\/p>","content":[{"type":"text","data":"If you do manage to secure a guest posting opportunity, the content you provide should be some of your best. The size of the audience of the blog you\u2019ll be contributing to could determine how much effort you put into the article. However, even if you\u2019re publishing a post on a blog with a small following, you should still ensure your content is high quality and does a great job of demonstrating your expertise. This is an example of when it\u2019s worth making your best content freely available."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Use Free Content to Promote Your Paid Content<\/h3>","content":"Utiliser le contenu gratuit pour promouvoir le contenu payant","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Often if you\u2019re covering a topic, or solving a problem inside your membership site, you can use freely available content to promote a piece of paid content.<\/p>","content":[{"type":"text","data":"Often if you\u2019re covering a topic, or solving a problem inside your membership site, you can use freely available content to promote a piece of paid content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if your membership site contains an in-depth tutorial on how to do something, maybe including videos, downloadable PDFs, and detailed text-based instructions, you can create a basic outline of the process and publish it for free on your website.<\/p>","content":[{"type":"text","data":"For example, if your membership site contains an in-depth tutorial on how to do something, maybe including videos, downloadable PDFs, and detailed text-based instructions, you can create a basic outline of the process and publish it for free on your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your freely available blog post, covering how to create a WordPress website in seven steps, for example, would demonstrate to your target audience that you understand their situation. It would also show that you have a solution to their problem. While the article would outline the steps at a high level, it would finish up with a link to your membership content and the detailed tutorial on creating a WordPress website.<\/p>","content":[{"type":"text","data":"Your freely available blog post, covering how to create a WordPress website in seven steps, for example, would demonstrate to your target audience that you understand their situation. It would also show that you have a solution to their problem. While the article would outline the steps at a high level, it would finish up with a link to your membership content and the detailed tutorial on creating a WordPress website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One good example of this approach in action is this <a href=\"https:\/\/www.smartpassiveincome.com\/tutorials\/start-podcast-pats-complete-step-step-podcasting-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">freely available guide to starting a podcast<\/a>, which includes links to the author's paid podcasting course.&nbsp;<\/p>","content":[{"type":"text","data":"One good example of this approach in action is this <a href=\"https:\/\/www.smartpassiveincome.com\/tutorials\/start-podcast-pats-complete-step-step-podcasting-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">freely available guide to starting a podcast<\/a>, which includes links to the author's paid podcasting course.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can use this approach -- of creating freely available content that looks at a problem from a high level, while also using that content to promote your detailed solutions to that problem -- to decide whether your membership site content should be free or paid.<\/p>","content":[{"type":"text","data":"You can use this approach -- of creating freely available content that looks at a problem from a high level, while also using that content to promote your detailed solutions to that problem -- to decide whether your membership site content should be free or paid."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If the content provides a brief outline of a solution, then maybe it should be free, but if it goes into great depth, covering the entire process, then it might be content that people are willing to pay to access.<\/p>","content":[{"type":"text","data":"If the content provides a brief outline of a solution, then maybe it should be free, but if it goes into great depth, covering the entire process, then it might be content that people are willing to pay to access."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Reserve Interactive Content for Your Members<\/h3>","content":"R\u00e9servez du contenu interactif \u00e0 vos membres","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>There\u2019s an expectation on the internet, that text-based content should be freely available. Of course, as long as it provides your audience with real value, you can create a membership site that consists solely of written content. However, there are some other types of content that people are more willing to pay for.<\/p>","content":[{"type":"text","data":"There\u2019s an expectation on the internet, that text-based content should be freely available. Of course, as long as it provides your audience with real value, you can create a membership site that consists solely of written content. However, there are some other types of content that people are more willing to pay for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One example are components that let your members interact with each other, and with you as well, through your website. This could be achieved by adding a <a href=\"https:\/\/memberpress.com\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">discussion forum to your membership site<\/a>\u00a0or using a plugin like <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\">BuddyPress<\/a> to add social networking features to your WordPress website.<\/p>","content":[{"type":"text","data":"One example are components that let your members interact with each other, and with you as well, through your website. This could be achieved by adding a <a href=\"https:\/\/memberpress.com\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">discussion forum to your membership site<\/a>\u00a0or using a plugin like <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\">BuddyPress<\/a> to add social networking features to your WordPress website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As this type of content or website element is often perceived to be higher value than text-based content, it\u2019s probably something you'll want to make available to your paying members only. Not only will they probably be more willing to pay for access to it, but this type of feature can be more time consuming to create and manage then less interactive content, making it something that you\u2019ll want to be compensated for implementing.<\/p>","content":[{"type":"text","data":"As this type of content or website element is often perceived to be higher value than text-based content, it\u2019s probably something you'll want to make available to your paying members only. Not only will they probably be more willing to pay for access to it, but this type of feature can be more time consuming to create and manage then less interactive content, making it something that you\u2019ll want to be compensated for implementing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">How Valuable is Your Content?<\/h3>","content":"Quelle est la valeur de votre contenu ?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>If your solution to a problem that your members are having will help them save time and money, or improve their lives in some other way, then that\u2019s a good sign that the content should be paid.<\/p>","content":[{"type":"text","data":"If your solution to a problem that your members are having will help them save time and money, or improve their lives in some other way, then that\u2019s a good sign that the content should be paid."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Maybe you\u2019re qualified and accredited to share financial advice, which could save your members money. Perhaps you\u2019re a personal trainer who can improve the health of your audience. Alternatively, you could be a teacher who people pay for one-to-one sessions with offline, to help them pass a test.<\/p>","content":[{"type":"text","data":"Maybe you\u2019re qualified and accredited to share financial advice, which could save your members money. Perhaps you\u2019re a personal trainer who can improve the health of your audience. Alternatively, you could be a teacher who people pay for one-to-one sessions with offline, to help them pass a test."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If there\u2019s a tangible benefit that your audience will receive from your content, then what you\u2019re publishing is highly likely to be something you can make available to your paying members.<\/p>","content":[{"type":"text","data":"If there\u2019s a tangible benefit that your audience will receive from your content, then what you\u2019re publishing is highly likely to be something you can make available to your paying members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Make Paid Content Free<\/h3>","content":"Rendre le contenu payant gratuit","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>When it comes to deciding whether a piece of content should be free or paid, your opinion can change over time.<\/p>","content":[{"type":"text","data":"When it comes to deciding whether a piece of content should be free or paid, your opinion can change over time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, you might create a piece of content that covers a tactic or strategy that no one else is talking about. A unique idea that isn\u2019t available elsewhere, is a perfect example of content that you should only make available to your paying members.<\/p>","content":[{"type":"text","data":"For example, you might create a piece of content that covers a tactic or strategy that no one else is talking about. A unique idea that isn\u2019t available elsewhere, is a perfect example of content that you should only make available to your paying members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, if an idea that was once original starts to become more widely talked about, it might be time to make your content on that topic freely available. Not only will publicly publishing that content demonstrate your knowledge of that topic to potential new members, but it will also increase the chances of your website being found when people are searching for information on that topic.<\/p>","content":[{"type":"text","data":"However, if an idea that was once original starts to become more widely talked about, it might be time to make your content on that topic freely available. Not only will publicly publishing that content demonstrate your knowledge of that topic to potential new members, but it will also increase the chances of your website being found when people are searching for information on that topic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With this in mind, it can be useful to evaluate your members-only content and see if any of it should be changed from paid to free content. Not only can this help populate your website with valuable free content, but it can also help <a href=\"https:\/\/memberpress.com\/how-to-declutter-your-wordpress-website\/\">declutter your members-only area<\/a>.<\/p>","content":[{"type":"text","data":"With this in mind, it can be useful to evaluate your members-only content and see if any of it should be changed from paid to free content. Not only can this help populate your website with valuable free content, but it can also help <a href=\"https:\/\/memberpress.com\/how-to-declutter-your-wordpress-website\/\">declutter your members-only area<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Essential Free Membership Site Content<\/h3>","content":"Contenu essentiel d'un site d'adh\u00e9sion gratuit","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Even if you already have a large audience, or your membership site has enough paying users to ensure it\u2019s profitable, there is still some content that should be freely available on your website.<\/p>","content":[{"type":"text","data":"Even if you already have a large audience, or your membership site has enough paying users to ensure it\u2019s profitable, there is still some content that should be freely available on your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We\u2019ve already mentioned a blog, but even if you\u2019re not using it for content marketing purposes, it\u2019s still a good idea to use a blog to keep existing members up to date with the latest developments from your membership site, such as the addition of new content to your members-only area, details of new product launches, or any other news you think is relevant.<\/p>","content":[{"type":"text","data":"We\u2019ve already mentioned a blog, but even if you\u2019re not using it for content marketing purposes, it\u2019s still a good idea to use a blog to keep existing members up to date with the latest developments from your membership site, such as the addition of new content to your members-only area, details of new product launches, or any other news you think is relevant."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Creating an <a href=\"https:\/\/memberpress.com\/how-to-create-a-knowledgebase-or-faq-for-your-membership-site\/\">FAQ or knowledge base for your membership site<\/a> and making all of it, or parts of it, freely available has its benefits. For one, publishing answers to those common questions that existing or potential members often ask can cut down on the number of support emails you receive. You can also use the knowledge base to publish instructions on using your membership site,<\/p>","content":[{"type":"text","data":"Creating an <a href=\"https:\/\/memberpress.com\/how-to-create-a-knowledgebase-or-faq-for-your-membership-site\/\">FAQ or knowledge base for your membership site<\/a> and making all of it, or parts of it, freely available has its benefits. For one, publishing answers to those common questions that existing or potential members often ask can cut down on the number of support emails you receive. You can also use the knowledge base to publish instructions on using your membership site,"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Final Thoughts<\/h3>","content":"R\u00e9flexions finales","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>As you can see, there\u2019s no one size fits all answer to whether your membership site content should be free or paid.<\/p>","content":[{"type":"text","data":"As you can see, there\u2019s no one size fits all answer to whether your membership site content should be free or paid."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you already have a large audience, your website receives lots of traffic, or you have more members than you can handle, then there\u2019s little incentive to publish freely available content.<\/p>","content":[{"type":"text","data":"If you already have a large audience, your website receives lots of traffic, or you have more members than you can handle, then there\u2019s little incentive to publish freely available content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, for most people, free content is required to grow their membership site to where they want it to be. Whether that content is published on your site as blog posts, submitted to other sites to get your name out there, or uploaded to other platforms like YouTube or Facebook, depends on your current situation and goals.<\/p>","content":[{"type":"text","data":"However, for most people, free content is required to grow their membership site to where they want it to be. Whether that content is published on your site as blog posts, submitted to other sites to get your name out there, or uploaded to other platforms like YouTube or Facebook, depends on your current situation and goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To further complicate things, some content, such as high-level summaries or overviews probably aren\u2019t something your audience would be willing to pay for and should be made freely available. Then there\u2019s that time-consuming content, such as <a href=\"https:\/\/memberpress.com\/making-your-membership-site-more-interactive\/\">interactive elements like quizzes<\/a> and discussion boards that require some compensation for producing and managing.<\/p>","content":[{"type":"text","data":"To further complicate things, some content, such as high-level summaries or overviews probably aren\u2019t something your audience would be willing to pay for and should be made freely available. Then there\u2019s that time-consuming content, such as <a href=\"https:\/\/memberpress.com\/making-your-membership-site-more-interactive\/\">interactive elements like quizzes<\/a> and discussion boards that require some compensation for producing and managing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a rule of thumb, look at a piece of content and try and establish whether it offers real value to your audience, and determine if it will help save them time, money, or effort. If it does, then there\u2019s a good chance it can be published as paid content on your membership site.<\/p>","content":[{"type":"text","data":"As a rule of thumb, look at a piece of content and try and establish whether it offers real value to your audience, and determine if it will help save them time, money, or effort. If it does, then there\u2019s a good chance it can be published as paid content on your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>How have you been deciding whether your membership site content should be free or paid?  Let us know in the comments below. <\/em> <\/p>","content":[{"type":"text","data":"<em>How have you been deciding whether your membership site content should be free or paid?  Let us know in the comments below. <\/em> "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/18458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=18458"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/18458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/18461"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=18458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=18458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=18458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}