{"id":18463,"date":"2019-07-18T10:18:35","date_gmt":"2019-07-18T16:18:35","guid":{"rendered":"https:\/\/memberpress.com\/?p=18463"},"modified":"2021-09-07T13:31:51","modified_gmt":"2021-09-07T19:31:51","slug":"how-to-manage-subscriptions-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-manage-subscriptions-on-your-membership-site\/","title":{"rendered":"Comment g\u00e9rer les abonnements sur votre site d'adh\u00e9sion"},"content":{"rendered":"\n

As a membership site owner, you\u2019ll have to wear a lot of hats to ensure your project is a success. Yes, there are many tasks you can externaliser <\/a>ou d\u00e9l\u00e9guer, mais au d\u00e9but au moins, vous pourriez \u00eatre responsable de la plupart des aspects du bon fonctionnement de votre site d'affiliation.<\/p>

CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>

Continuer \u00e0 apporter de la valeur<\/a><\/li>
Restez en contact avec vos membres<\/a><\/li>
Veiller au bon fonctionnement de votre site web<\/a><\/li>
Fournir une assistance r\u00e9active aux utilisateurs<\/a><\/li>
R\u00e9compensez vos membres actuels<\/a><\/li>
Se concentrer sur la s\u00e9curit\u00e9 des sites d'adh\u00e9sion<\/a><\/li>
Planifier les questions administratives<\/a><\/li>
R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
In addition to building the membership site and creating its content, you\u2019ll also be responsible for promoting and marketing your project. Not only that, but you\u2019ll also need to keep your existing members happy. After all, it\u2019s often said that it\u2019s easier to keep an existing member than find a new one.<\/p>\n\n\n\n
In this article, we\u2019ll share some tips on how to manage subscriptions on your membership site. By being proactive, you can increase the chances of keeping your most important asset \u2013 your paying users \u2013 happy and signed up for as long as possible.<\/p>\n\n\n\n
Ready? Let\u2019s get started\u2026<\/p>\n\n\n\n
<\/span>Continuer \u00e0 apporter de la valeur<\/span><\/h2>\n\n\n\n
L'un des meilleurs moyens de g\u00e9rer vos abonnements et de garder vos membres plus longtemps est d'apporter continuellement de la valeur \u00e0 vos utilisateurs.<\/p>\n\n\n\n
Launching a content-packed membership site is just the beginning. To attract new members and keep your existing users happy, you\u2019ll need to publish new content on a regular basis. Keeping existing content up to date should be a priority too, ensuring your site continues to provide value to your paying members long after they\u2019ve signed up.<\/p>\n\n\n\n
L'un des moyens d'all\u00e9ger le fardeau que repr\u00e9sente la fourniture d'un flux r\u00e9gulier de nouveaux contenus \u00e0 vos membres consiste \u00e0 publier vos contenus au compte-gouttes. De puissants plugins d'adh\u00e9sion, comme MemberPress<\/a>Les services d'information et de conseil de l'Union europ\u00e9enne (UE) facilitent l'acc\u00e8s \u00e0 l'information. programmer la diffusion du contenu et en fixer l'heure<\/a>afin que vos membres aient progressivement acc\u00e8s \u00e0 votre mat\u00e9riel, plut\u00f4t que d'avoir acc\u00e8s \u00e0 l'ensemble du mat\u00e9riel d\u00e8s le premier jour. <\/p>\n\n\n\n
Of course, you\u2019ll still need to produce new content, but l'\u00e9gouttage de la diffusion de contenu prot\u00e9g\u00e9<\/a> vous permet de cr\u00e9er de nouveaux contenus par lots.<\/p>\n\n\n\n
<\/span>Restez en contact avec vos membres<\/span><\/h2>\n\n\n\n
Some users might sign up for your membership program but then stop coming back to your site once their initial enthusiasm has worn off. When it comes time for those members to review their outgoings, your membership site, that they haven\u2019t logged in to for a few months, will be the first subscription to be canceled.<\/p>\n\n\n\n
Instead of waiting until it\u2019s too late, why not cr\u00e9er une lettre d'information \u00e9lectronique pour votre site d'adh\u00e9sion<\/a>. You can then encourage all members to sign up. Once they\u2019re on your list, you can email them with regular updates to keep them engaged with your content. You can also use social media in this way, and create profiles on popular platforms like Facebook and Twitter, to keep your members in the loop.<\/p>\n\n\n\n
Members who use your site regularly, and get a lot of value from your content, will find it harder to cancel their subscription than those who haven\u2019t logged in for months.<\/p>\n\n\n\n
<\/span>Veiller au bon fonctionnement de votre site web<\/span><\/h2>\n\n\n\n
As your membership site becomes more popular, the extra users accessing your content could cause your website to slow down. Also, the design of your site might\u2019ve been compatible with all the latest browser versions when you launched your membership program, but now things have moved on and that\u2019s no longer the case.<\/p>\n\n\n\n
En raison de l'\u00e9volution constante de l'environnement en ligne et des exigences croissantes \u00e0 l'\u00e9gard de votre site web, vous devez absolument garder un \u0153il sur les performances de votre site d'affiliation.<\/p>\n\n\n\n
Slow loading times, confusing user interfaces, downtime, and outdated design practices can quickly put off even your most loyal members. Thankfully, there\u2019s lots you can do to v\u00e9rifier et contr\u00f4ler les performances de votre site web<\/a>. Si vous constatez des probl\u00e8mes, alors passer \u00e0 un meilleur h\u00e9bergeur<\/a> ou changer de th\u00e8me WordPress<\/a> pourrait apporter une solution.<\/p>\n\n\n\n
<\/span>Fournir une assistance r\u00e9active aux utilisateurs<\/span><\/h2>\n\n\n\n
Your membership website might have the best content, but if that content isn\u2019t easy to find, or your choice of membership software isn\u2019t straightforward to use, you could be failing to manage the subscriptions on your site.<\/p>\n\n\n\n
De m\u00eame que choisir une plateforme de site d'affiliation<\/a> that\u2019s easy to use, you also need to support your users in order to keep them happy, engaged, and signed up for longer.<\/p>\n\n\n\n
Il s'agit notamment de cr\u00e9er une documentation utile qui explique comment utiliser votre site d'affiliation et son contenu. Cr\u00e9ation d'une FAQ ou d'une base de connaissances en ligne pour votre site d'adh\u00e9sion<\/a> est un bon point de d\u00e9part. Il est \u00e9galement n\u00e9cessaire de disposer d'un service d'assistance r\u00e9actif auquel vos membres peuvent s'adresser lorsqu'ils rencontrent un probl\u00e8me.<\/p>\n\n\n\n
You don\u2019t have to go as far as setting up a telephone hotline that\u2019s staffed 24\/7. Just having a dedicated email address that\u2019s regularly checked can be enough for some membership sites. However, there are some great tools out there for implementing a help desk system, so be sure to les v\u00e9rifier<\/a>.<\/p>\n\n\n\n
<\/span>R\u00e9compensez vos membres actuels<\/span><\/h2>\n\n\n\n
En plus de maintenir les abonnements \u00e0 votre site d'adh\u00e9sion en proposant r\u00e9guli\u00e8rement du nouveau contenu \u00e0 vos membres existants, vous devez \u00e9galement penser \u00e0 d'autres moyens de r\u00e9compenser vos utilisateurs.<\/p>\n\n\n\n
One option could be creating a subgroup of members that consists of users who\u2019ve been subscribed for a set length of time. These members could be rewarded with group calls, mastermind sessions, early access to new content, or free upgrades. You could even try and secure discounts for your members at relevant stores or events.<\/p>\n\n\n\n
Mise en place d'un programme d'affiliation pour votre site d'adh\u00e9sion<\/a>La mise en place d'un programme de parrainage, auquel seuls vos abonn\u00e9s actuels peuvent participer, est un autre moyen de r\u00e9compenser vos utilisateurs fid\u00e8les. Une fois inscrits, vos membres recevront une commission pour chaque nouvel utilisateur qu'ils enverront sur votre site web.<\/p>\n\n\n\n
<\/span>Se concentrer sur la s\u00e9curit\u00e9 des sites d'adh\u00e9sion<\/span><\/h2>\n\n\n\n
Un autre aspect de la gestion r\u00e9ussie des abonnements sur votre site d'affiliation consiste \u00e0 assurer la s\u00e9curit\u00e9 de votre site web et de ses donn\u00e9es, en particulier des donn\u00e9es des utilisateurs. Comme les responsabilit\u00e9s li\u00e9es \u00e0 la gestion de votre propre site d'affiliation sont plus importantes que celles li\u00e9es \u00e0 la gestion d'un site web ordinaire, il s'agit d'un domaine auquel vous devez accorder une attention particuli\u00e8re.<\/p>\n\n\n\n
If you\u2019re using WordPress, then there are quelques excellents plugins de s\u00e9curit\u00e9<\/a> qui peuvent rendre votre site web moins vuln\u00e9rable aux violations de donn\u00e9es et \u00e0 l'attention non d\u00e9sir\u00e9e. Installation d'un certificat SSL (gratuit)<\/a> est un autre moyen d'am\u00e9liorer la s\u00e9curit\u00e9 de votre site web avec tr\u00e8s peu d'efforts.<\/p>\n\n\n\n
If your website does get hacked it could cause lots of problems for your members \u2014 especially if you\u2019re processing payments through your site \u2014 making it easier for your users to decide to cancel their subscriptions. Therefore, you should do all you can to assurer la s\u00e9curit\u00e9 de votre site<\/a>.<\/p>\n\n\n\n
<\/span>Planifier les questions administratives<\/span><\/h2>\n\n\n\n
La n\u00e9gligence administrative peut \u00eatre un autre probl\u00e8me qui affecte votre capacit\u00e9 \u00e0 g\u00e9rer avec succ\u00e8s les abonnements sur votre site d'affiliation. L'expiration de la m\u00e9thode de paiement utilis\u00e9e par un membre pour son abonnement en est un exemple. S'il ne met pas \u00e0 jour ses coordonn\u00e9es de paiement dans votre syst\u00e8me, son abonnement risque d'\u00eatre interrompu par inadvertance la prochaine fois que vous tenterez de d\u00e9biter sa carte expir\u00e9e.<\/p>\n\n\n\n
Heureusement, certains plugins d'adh\u00e9sion, dont MemberPress, ont la capacit\u00e9 de envoyer automatiquement des notifications d'expiration de la carte<\/a> aux utilisateurs. Lorsqu'elle est utilis\u00e9e, cette fonction peut donner \u00e0 vos membres suffisamment de temps pour mettre \u00e0 jour leurs donn\u00e9es de paiement et \u00e9viter de mettre fin \u00e0 leur abonnement de mani\u00e8re involontaire. Il existe \u00e9galement des outils qui peuvent vous aider dans cette t\u00e2che, notamment Churn Buster et son compl\u00e9ment pour MemberPress<\/a>.<\/p>\n\n\n\n
<\/span>R\u00e9flexions finales<\/span><\/h2>\n\n\n\n
Vous devriez maintenant avoir quelques id\u00e9es suppl\u00e9mentaires sur la fa\u00e7on de g\u00e9rer les abonnements sur votre site d'adh\u00e9sion.<\/p>\n\n\n\n
As your members are the lifeblood of your membership site, it\u2019s vital that you do all you can to manage your active subscriptions and keep them running long after the honeymoon period has ended. <\/p>\n\n\n\n
Thankfully, as we\u2019ve just seen, there is lots you can do to prevent your members from leaving, including regularly adding new content, keeping in touch with your members, ensuring your website is running smoothly, and rewarding your existing users.<\/p>\n\n\n\n
Comment allez-vous g\u00e9rer les abonnements sur votre site d'adh\u00e9sion ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous.<\/em><\/p>\n\n\n\n
Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur Facebook<\/a>, Twitter<\/a>, Instagram<\/a>et LinkedIn<\/a>! Et n'oubliez pas de vous abonner dans la bo\u00eete<\/a>.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"
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