{"id":18870,"date":"2019-08-05T11:23:57","date_gmt":"2019-08-05T17:23:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=18870"},"modified":"2022-05-12T14:51:20","modified_gmt":"2022-05-12T20:51:20","slug":"does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt\/","title":{"rendered":"Mon site d'adh\u00e9sion apporte-t-il de la valeur ? (et comment y rem\u00e9dier si ce n'est pas le cas)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Prix, conception du site web, marketing. Tous ces facteurs sont importants pour le succ\u00e8s de votre site d'affiliation. Cependant, quel est en fin de compte le seul facteur qui a un impact direct sur vos clients et qui les aide \u00e0 d\u00e9terminer s'ils veulent ou non continuer \u00e0 soutenir votre entreprise en ligne ? La valeur !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'\u00e9poque o\u00f9 les gens trouvaient un site de niche et s'y inscrivaient simplement parce qu'ils le voulaient est r\u00e9volue. Nous sommes maintenant \u00e0 l'\u00e9poque du \"montrez-moi\", o\u00f9 la preuve doit \u00eatre faite avant que les clients ne d\u00e9pensent de l'argent pour votre activit\u00e9 d'adh\u00e9sion !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, comment savoir si votre site d'abonnement est vraiment utile ? Comment faire en sorte qu'il en vaille la peine pour vos clients ? Dans cet article, nous allons r\u00e9pondre \u00e0 ces questions et vous donner les outils n\u00e9cessaires pour vous assurer que les clients de votre site d'abonnement en ont vraiment pour leur argent !<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Comment savoir si mon site d'adh\u00e9sion apporte de la valeur ajout\u00e9e ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous n'\u00eates pas tout \u00e0 fait s\u00fbr de la valeur de votre site d'adh\u00e9sion, voici quelques questions \u00e0 vous poser :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Aidez-vous vos membres \u00e0 r\u00e9soudre un probl\u00e8me ?<\/strong> En g\u00e9n\u00e9ral, lorsque vous cr\u00e9ez un site d'adh\u00e9sion, vous le faites pour une raison sp\u00e9cifique, que ce soit pour aider les gens \u00e0 \u00e9conomiser de l'argent, pour donner aux collectionneurs de cartes de baseball un moyen d'exposer leurs cartes, ou pour fournir aux gens des tutoriels sur la fa\u00e7on de g\u00e9rer WordPress. Quelle que soit la raison, vous devez vous demander si vous les aidez. Vos cours sont-ils efficaces ? Votre contenu est-il pertinent ?<\/li><li><b>Savez-vous qui sont vos clients ? <\/b>Avant de commencer \u00e0 cr\u00e9er du contenu, vous devez <a href=\"https:\/\/memberpress.com\/fr\/finding-your-target-audience-for-your-membership-site\/\">savoir qui vous voulez servir.<\/a> Si vous avez une bonne compr\u00e9hension de l'identit\u00e9 de vos clients, vous devriez \u00eatre en mesure de concevoir votre contenu et vos avantages pour les membres en fonction de cette information.<\/li><li><strong>Quel est le montant de votre facture ?<\/strong> Il est judicieux de vous pencher sur les tarifs de votre abonnement lorsque vous \u00e9valuez la valeur de votre site d'abonnement. Vos tarifs sont-ils trop \u00e9lev\u00e9s ? Offrez-vous trop de contenu gratuitement ?<\/li><li><strong>Quel est le sentiment de vos clients adh\u00e9rents ?<\/strong> Parfois, la meilleure fa\u00e7on de mesurer la valeur de votre site d'adh\u00e9sion est d'aller directement \u00e0 la source : vos clients ! <a href=\"https:\/\/memberpress.com\/fr\/powerful-ways-to-gather-customer-feedback-on-your-membership-site\/\">Parlez \u00e0 certains de vos clients les plus anciens et les plus fid\u00e8les <\/a>et voyez ce qu'ils pensent de votre entreprise en ligne et ce qu'ils en disent.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous vous \u00eates pos\u00e9 toutes ces questions et que vous avez obtenu des r\u00e9sultats positifs, c'est que vous avez parfaitement r\u00e9ussi \u00e0 apporter de la valeur ajout\u00e9e \u00e0 votre site d'adh\u00e9sion ! Si vos r\u00e9sultats ou les retours de vos clients ne sont pas \u00e0 la hauteur, vous avez encore du travail \u00e0 faire. Quoi qu'il en soit, il y a toujours mati\u00e8re \u00e0 s'am\u00e9liorer, quel que soit le type de site d'adh\u00e9sion que vous g\u00e9rez.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Comment r\u00e9ussir \u00e0 offrir (plus) de valeur \u00e0 vos clients adh\u00e9rents<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>D\u00e9couvrez ce que veut votre public et donnez-lui ce qu'il veut. <\/strong>Si vous cr\u00e9ez un site d'adh\u00e9sion pour les personnes qui aiment voyager, offrez-leur des r\u00e9ductions sur les voyages. Votre site d'adh\u00e9sion propose peut-\u00eatre <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\" title=\"Pr\u00e9sentation des cours MemberPress\" target=\"_blank\" rel=\"noreferrer noopener\">cours en ligne<\/a> - offrez-leur du mat\u00e9riel d'\u00e9tude suppl\u00e9mentaire ou des sessions d'\u00e9tude en groupe virtuel. R\u00e9fl\u00e9chissez aux besoins et aux souhaits de vos clients et essayez de les int\u00e9grer dans vos adh\u00e9sions.<\/li><li><strong>Offrez une plateforme \u00e0 vos membres.<\/strong> Un autre excellent moyen d'accro\u00eetre la valeur de vos membres est de leur offrir une plateforme et la possibilit\u00e9 de se faire conna\u00eetre. Offrez \u00e0 vos membres la possibilit\u00e9 d'\u00eatre <a href=\"https:\/\/memberpress.com\/fr\/how-to-accept-user-submitted-blog-posts-from-your-members\/\">sur votre blog<\/a> ou des plateformes sociales, f\u00e9licitez-les lorsqu'ils terminent un cours avanc\u00e9 ou invitez-les \u00e0 une interview sur votre page YouTube. En montrant \u00e0 vos clients leur valeur, ils valoriseront votre entreprise en ligne.<\/li><li><strong>Offrir plus d'opportunit\u00e9s d'engagement.<\/strong> Toute occasion de dialoguer avec les autres membres de votre site est toujours pr\u00e9cieuse. Qu'il s'agisse de <a href=\"https:\/\/memberpress.com\/fr\/best-ways-to-manage-comments-on-your-membership-site\/\">commentaires sur le blog<\/a>Les vid\u00e9os en direct, les courriels, on ne peut jamais se tromper avec un peu d'engagement !<\/li><li><strong>Faites en sorte que vos membres se sentent comme des VIP.<\/strong> Donner \u00e0 vos membres un acc\u00e8s anticip\u00e9 ou exclusif aux nouvelles fonctionnalit\u00e9s et offres de votre site d'adh\u00e9sion est un excellent moyen d'ajouter de la valeur \u00e0 votre adh\u00e9sion. Vos clients se sentent ainsi importants et vous montrez que vous accordez de l'importance \u00e0 vos membres et \u00e0 leur fid\u00e9lit\u00e9.<\/li><li><strong><a href=\"https:\/\/memberpress.com\/fr\/ways-to-reward-loyal-customers-on-your-membership-site\/\">Offre de r\u00e9compenses.<\/a><\/strong> Tout le monde aime \u00eatre r\u00e9compens\u00e9, alors pourquoi ne pas l'inclure dans vos offres aux membres ? Il peut s'agir d'un t-shirt gratuit ou d'une adh\u00e9sion gratuite pendant un certain temps. Les r\u00e9compenses donnent \u00e0 vos clients quelque chose \u00e0 attendre avec impatience.<\/li><li><b>Soyez pr\u00e9sent et disponible. <\/b>Soyez \u00e0 l'\u00e9coute de vos clients. Vous n'\u00eates pas oblig\u00e9 de leur communiquer votre num\u00e9ro de t\u00e9l\u00e9phone ni votre adresse e-mail, mais faites-leur au moins savoir que vous \u00eates une personne bien r\u00e9elle et que votre \u00e9quipe est compos\u00e9e de personnes bien r\u00e9elles qui se soucient d'eux. Montrer que vous \u00eates pr\u00e9sent et disponible pour \u00e9changer avec les clients lorsqu'ils ont besoin de vous est un autre signe ind\u00e9niable d'une adh\u00e9sion de qualit\u00e9.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous cr\u00e9ez une entreprise en ligne, par exemple un site d'adh\u00e9sion, <a href=\"https:\/\/memberpress.com\/fr\/?p=34873\" rel=\"noopener noreferrer\" target=\"_blank\">la valeur, c'est tout<\/a> en fin de compte. Quelle que soit l'\u00e9l\u00e9gance de votre adh\u00e9sion ou la complexit\u00e9 de votre site web, en fin de compte, les clients se tournent vers l'offre la plus int\u00e9ressante. Si vous gardez nos conseils \u00e0 l'esprit, votre activit\u00e9 en ligne ne manquera pas de se d\u00e9velopper !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Que faites-vous pour apporter de la valeur \u00e0 votre site d'adh\u00e9sion ?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, suivez-nous sur <a href=\"https:\/\/www.facebook.com\/memberpress\">Facebook<\/a> pour plus de contenu. Vous pouvez \u00e9galement nous trouver sur <a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a> et <a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>Pricing, web design, marketing. All of these are factors that are important for the success of your membership site. However, what is ultimately the single factor that impacts your customers directly and helps them determine whether or not they want to continue to support your online business? Value! Gone are the days of wonder when [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":19012,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134],"tags":[462,70,322,525],"class_list":["post-18870","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-how-to-2","tag-membership-business","tag-membership-site","tag-online-business","tag-value","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"So, how do you know if your membership site is truly valuable? 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