Lorsque vous cr\u00e9ez une activit\u00e9 d'adh\u00e9sion, vous devez prendre de nombreuses d\u00e9cisions : tarification, marketing, r\u00e9f\u00e9rencement, h\u00e9bergement, th\u00e8mes, etc. Mais l'un des d\u00e9tails les moins pris en compte est peut-\u00eatre la question de savoir si l'adh\u00e9sion doit \u00eatre \u00e9volutive ou fixe.<\/p>\n\n\n\n
Chaque mod\u00e8le d'adh\u00e9sion pr\u00e9sente des avantages et des inconv\u00e9nients, mais tout d\u00e9pend des objectifs que vous vous \u00eates fix\u00e9s pour votre activit\u00e9 en ligne.<\/p>\n\n\n\n
Dans ce billet, nous examinerons les diff\u00e9rences et les similitudes entre les deux mod\u00e8les d'affiliation et nous verrons lequel est le mieux adapt\u00e9 \u00e0 votre activit\u00e9 d'affiliation.<\/p>\n\n\n\n
Adh\u00e9sion fixe<\/strong> <\/p>\n\n\n\n Un site \u00e0 adh\u00e9sion fixe est un type d'entreprise \u00e0 adh\u00e9sion ouverte pendant une certaine p\u00e9riode. Si vous manquez la p\u00e9riode d'inscription, vous devrez attendre que le site soit \u00e0 nouveau ouvert pour y acc\u00e9der.<\/p>\n\n\n\n L'id\u00e9e derri\u00e8re ce type d'adh\u00e9sion est non seulement de cr\u00e9er un sentiment d'urgence pour les membres potentiels et de les inciter \u00e0 se lancer dans votre abonnement, mais aussi de donner aux membres qui ont adh\u00e9r\u00e9 un sentiment d'exclusivit\u00e9 et l'impression qu'ils ont plus d'acc\u00e8s \u00e0 vous.<\/p>\n\n\n\n Ce mod\u00e8le d'adh\u00e9sion est id\u00e9al pour les sites d'adh\u00e9sion qui vendent des produits hautement interactifs. cours en ligne et programmes de coaching<\/a>ou des sites d'abonnement qui impliquent beaucoup d'appels en direct ou si le groupe travaille collectivement \u00e0 la r\u00e9alisation d'un objectif.<\/p>\n\n\n\n Un autre avantage de ce mod\u00e8le d'adh\u00e9sion est que vos campagnes de marketing seront entrecoup\u00e9es de courtes pauses. Si vous ouvrez les inscriptions \u00e0 votre cours une fois par an, vous pourrez prendre quelques mois de repos avant de vous remettre en mode marketing pour promouvoir le cours. <\/p>\n\n\n\n There are a lot of great things about fixed membership businesses, but there are a few setbacks to having this type of online business. For instance, if you close your doors, you might actually repel customers because they won\u2019t want to wait for your membership to open back up. <\/p>\n\n\n\n Speaking of which, it\u2019s important to have a decent following when you have a fixed membership. If you don\u2019t have a loyal group of followers, you may not get much interest in your membership at first.<\/p>\n\n\n\n Adh\u00e9sion par roulement<\/strong><\/p>\n\n\n\n Le mod\u00e8le d'adh\u00e9sion en continu est probablement le mod\u00e8le qui vous vient \u00e0 l'esprit lorsque vous pensez \u00e0 un site d'adh\u00e9sion. Dans ce mod\u00e8le, votre site est ouvert toute l'ann\u00e9e et ne ferme jamais.<\/p>\n\n\n\n This membership model is set up this way in an effort to get as many members as possible and leave none behind. Using this model, you are more likely to have a more steady stream of income and there\u2019s always an opportunity for growth.<\/p>\n\n\n\n This model is great for online business owners who have self-paced courses or who have memberships that offer access to certain materials that aren\u2019t rolling. <\/p>\n\n\n\n Un autre avantage des sites d'adh\u00e9sion en continu est qu'ils sont assez faciles \u00e0 g\u00e9rer une fois qu'ils ont \u00e9t\u00e9 mis en place. Contrairement \u00e0 un site fixe o\u00f9 vous devez savoir comment interrompre votre inscription \u00e0 un moment donn\u00e9, un site \u00e9volutif n'a jamais vraiment besoin de modifier ses processus de base. <\/p>\n\n\n\n A rolling membership model isn\u2019t good for you if you want to have more live interaction within your online course or if you have fixed material to share. Another con is that you don\u2019t have a break in between enrollment, so if you find any kinks in your site, you have to fix them ASAP \u2013 you don\u2019t have the liberty of working on them during your membership\u2019s downtime.<\/p>\n\n\n\n Alors\u2026 lequel me convient le mieux ?<\/strong><\/p>\n\n\n\n At the end of the day, the best membership model is the one that best fits your online business\u2019 needs.<\/p>\n\n\n\n If you have a large following, have a course that isn\u2019t self-paced, and need more interaction with your members, then a fixed model may be the best option for you.<\/p>\n\n\n\n If you don\u2019t have fixed content, have content that can, for the most part, manage itself, and don\u2019t have a real reason to open and close your membership, then a rolling membership is the way to go!<\/p>\n\n\n\n Quel mod\u00e8le d'adh\u00e9sion pr\u00e9f\u00e9rez-vous ?<\/em><\/p>\n\n\n\n Si vous avez aim\u00e9 cet article, suivez-nous sur\u00a0Facebook<\/a>\u00a0pour plus de contenu. Vous pouvez \u00e9galement nous trouver sur\u00a0Twitter<\/a>\u00a0et\u00a0Instagram<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" When you are creating a membership business, you have a lot of decisions to make: pricing, marketing, SEO, hosting, themes, etc. But perhaps one detail that is lesser considered is whether or not your membership should be rolling or fixed. There are pros and cons to each membership model, but it depends on what your [\u2026]<\/p>\n","protected":false},"author":20788,"featured_media":19043,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144],"tags":[558,462,557],"class_list":["post-18953","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-fixed-membership","tag-membership-business","tag-rolling-membership","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t