L'une des choses les plus frustrantes qui puisse arriver \u00e0 un propri\u00e9taire de site d'adh\u00e9sion est qu'un membre d\u00e9cide d'annuler son adh\u00e9sion.<\/p>\n\n\n\n
Id\u00e9alement, si vous disposez d'un solide mod\u00e8le commercial d'adh\u00e9sion et d'un syst\u00e8me de gestion de l'information, vous pouvez utiliser le syst\u00e8me de gestion de l'information.\u00a0excellent rapport qualit\u00e9-prix<\/a>, this won\u2019t happen often, but it\u2019s a natural occurrence for a membership business owner. <\/p>\n\n\n\n Bien que les annulations d'adh\u00e9sion ne soient pas une partie de plaisir, n'oubliez pas que la fa\u00e7on dont vous les g\u00e9rez est cruciale. Vos actions pendant cette p\u00e9riode peuvent avoir un impact direct sur le succ\u00e8s de votre activit\u00e9 en ligne \u00e0 long terme.<\/p>\n\n\n\n Dans ce billet, nous allons discuter des meilleures pratiques, afin que vous puissiez vous assurer que vous g\u00e9rez vos annulations avec style et \u00e9l\u00e9gance !<\/p>\n\n\n\n Don\u2019t Take It Personally<\/strong><\/p>\n\n\n\n La premi\u00e8re et probablement la plus importante mesure \u00e0 prendre face \u00e0 une demande d'annulation est de ne pas la prendre \u00e0 c\u0153ur.<\/p>\n\n\n\n Your customer did not cancel their membership subscription just to hurt your feelings and no, and this does not mean that they don\u2019t like you as a person. Every customer has their reasons for not wanting to continue their membership, so the last thing you need to do is stress yourself over every possible reason for them canceling.<\/p>\n\n\n\n Obtenir un retour d'information<\/strong><\/p>\n\n\n\n Rather than worrying yourself sick about why your member canceled, it\u2019s a good idea to ask for feedback so you can better understand their departure.<\/p>\n\n\n\n Cr\u00e9ation d'un dossier, d'une enqu\u00eate simple<\/a> peut vous aider \u00e0 d\u00e9terminer les domaines dans lesquels votre site d'adh\u00e9sion est florissant et ceux qui m\u00e9riteraient d'\u00eatre am\u00e9lior\u00e9s. Recueillir les commentaires des clients qui quittent votre site ou qui se dirigent dans cette direction peut vous aider \u00e0 \u00e9laborer une strat\u00e9gie visant \u00e0 faire revenir les membres d\u00e9chus<\/a> ou de maintenir les membres abonn\u00e9s.<\/p>\n\n\n\n Don\u2019t Make Canceling Difficult<\/strong><\/p>\n\n\n\n Une autre erreur majeure commise par certains propri\u00e9taires de sites d'affiliation est de rendre difficile l'annulation de l'affiliation par les membres actuels. Cette pratique est non seulement injuste pour le client, mais elle donne \u00e9galement l'impression que votre entreprise en ligne n'est pas digne de confiance.<\/p>\n\n\n\n As much as you may hate to do it, make the process to cancel straightforward. Ensure that your members can easily find the contact information for customer service and don\u2019t force your customers to wait forever to hear back from someone. <\/p>\n\n\n\n Suivi<\/strong><\/p>\n\n\n\n Many membership site owners think that, once a member cancels, that\u2019s it. This isn\u2019t true! You still have a chance to reach out to that customer, even after they have withdrawn!<\/p>\n\n\n\n Utilisez votre\u00a0marketing par courrier \u00e9lectronique<\/a>\u00a0software to retarget the customers who have canceled and reach out to them. Let them know that they were valued customers, that you would love to have them back, and to please contact your business for any questions or assistance about your product or service. Also, don\u2019t be afraid to offer an incentive to come back. You could offer a renewal discount to their subscription or an online course, provide free content, or demander un retour d'information suppl\u00e9mentaire<\/a>, in case they didn\u2019t leave any the first time. <\/p>\n\n\n\n Pr\u00e9servez votre dignit\u00e9<\/strong><\/p>\n\n\n\n Vous voulez que des clients viennent sur votre site tous les jours, mais il y aura des moments o\u00f9 les clients ne seront pas satisfaits de ce que vous avez \u00e0 offrir et voudront partir. Ne laissez jamais ces circonstances vous amener, vous ou vos employ\u00e9s, \u00e0 manquer de caract\u00e8re ou \u00e0 prendre de mauvaises d\u00e9cisions par d\u00e9sespoir.<\/p>\n\n\n\n Certains clients menaceront de laisser un mauvaise critique en ligne<\/a> ou \u00eatre tout simplement impoli. Toutefois, il est imp\u00e9ratif que vous preniez les devants et que vous traitiez m\u00eame les clients les plus m\u00e9contents avec respect. Cela permet d'\u00e9viter que la situation ne s'aggrave et de maintenir le professionnalisme que vous souhaitez pour votre entreprise. Ne poussez jamais un client \u00e0 partir, mais ne le suppliez pas non plus de rester. Pr\u00e9sentez-lui les faits, laissez-le prendre une d\u00e9cision et respectez-la, quel que soit le degr\u00e9 de m\u00e9contentement du client ou le caract\u00e8re d\u00e9raisonnable de sa logique de d\u00e9part.<\/p>\n\n\n\n R\u00e9flexions finales<\/strong><\/p>\n\n\n\n Let\u2019s face it \u2013 membership cancelations are no fun. However, it\u2019s an unavoidable part of the business and perfectly natural \u2013 it happens to the best of us! When you encounter this situation in your membership business, be sure to remember that it is always better to handle these situations professionally, promptly, and positively. <\/p>\n\n\n\n Comment g\u00e9rez-vous les demandes d'annulation dans votre site d'adh\u00e9sion ?<\/em><\/p>\n\n\n\n Si vous avez aim\u00e9 cet article, suivez MemberPress sur\u00a0Facebook<\/a>\u00a0pour plus de contenu. Vous pouvez \u00e9galement nous trouver sur\u00a0Twitter<\/a>\u00a0et\u00a0Instagram<\/a>. <\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":" One of the most frustrating things that can happen to a membership site owner is when a member decides that they want to cancel their membership. Ideally, if you have a solid membership business model and\u00a0great value, this won\u2019t happen often, but it\u2019s a natural occurrence for a membership business owner. Although membership cancellations are [\u2026]<\/p>\n","protected":false},"author":20788,"featured_media":19064,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144],"tags":[462,538,70],"class_list":{"0":"post-19008","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"tag-membership-business","10":"tag-membership-cancellation","11":"tag-membership-site","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t