{"id":19119,"date":"2019-09-04T09:50:26","date_gmt":"2019-09-04T15:50:26","guid":{"rendered":"https:\/\/memberpress.com\/?p=19119"},"modified":"2020-09-16T14:11:51","modified_gmt":"2020-09-16T20:11:51","slug":"create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/","title":{"rendered":"Cr\u00e9ez un plan de vente efficace pour votre activit\u00e9 d'adh\u00e9sion en 6 \u00e9tapes"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Dans toute activit\u00e9 en ligne, les ventes et le marketing constituent une part importante du succ\u00e8s. Il en va de m\u00eame pour la cr\u00e9ation d'un site d'adh\u00e9sion. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab7f7905b842\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab7f7905b842\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#Wait%E2%80%A6_What_Do_You_Mean_By_%E2%80%9CSales_Blueprint%E2%80%9D\" >Attendez... Qu'entendez-vous par \"plan de vente\" ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#Now_Lets_Get_Started\" >C'est parti !<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#1_Take_an_assessment_of_your_companys_current_state\" >1. \u00c9valuez la situation actuelle de votre entreprise.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#2_Identify_your_ideal_customer\" >2. Identifiez votre client id\u00e9al.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#3_Set_goals\" >3. Fixer des objectifs.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#4_Create_a_plan_of_attack\" >4. \u00c9laborer un plan d'attaque.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#5_Set_a_deadline_for_your_strategy\" >5. Fixez un d\u00e9lai pour votre strat\u00e9gie.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#6_Learn_from_your_results_and_adjust_if_necessary\" >6. Tirez les le\u00e7ons de vos r\u00e9sultats et ajustez-les si n\u00e9cessaire.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez assurer une croissance stable, il est essentiel de prendre le temps de vous asseoir et d'\u00e9laborer un plan d'action commercial. Dans cet article de blog, nous vous donnerons donc quelques conseils pour vous aider \u00e0 mettre en place une strat\u00e9gie commerciale efficace pour votre site d'abonnement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wait%E2%80%A6_What_Do_You_Mean_By_%E2%80%9CSales_Blueprint%E2%80%9D\"><\/span><strong>Attendez... Qu'entendez-vous par \"plan de vente\" ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous \u00e9laborez une strat\u00e9gie commerciale, vous d\u00e9finissez la mani\u00e8re dont votre entreprise va cibler ses clients id\u00e9aux, en adoptant une approche unique, accessible et efficace pour g\u00e9n\u00e9rer des ventes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Votre plan d'action peut inclure, par exemple, des interventions que le PDG pourra prononcer devant diff\u00e9rents publics, la distribution de brochures et de prospectus, ou encore un programme de d\u00e9marchage t\u00e9l\u00e9phonique aupr\u00e8s des clients. Il pr\u00e9sentera \u00e9galement la situation actuelle de votre entreprise, ses objectifs, ainsi que les pratiques que celle-ci devra adopter pour mettre en \u0153uvre votre nouvelle strat\u00e9gie commerciale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Now_Lets_Get_Started\"><\/span><strong>C'est parti !<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Take_an_assessment_of_your_companys_current_state\"><\/span>1. <strong>Faites le point sur la situation actuelle de votre entreprise.<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cette \u00e9tape est importante car votre \u00e9tude permettra de d\u00e9finir les bases sur lesquelles votre entreprise va se d\u00e9velopper. Renseignez-vous sur le chiffre d'affaires mensuel moyen de votre entreprise, la proportion de clients fid\u00e8les par rapport aux nouveaux clients, o\u00f9 vos clients d\u00e9couvrent votre activit\u00e9 d'abonnement, quels sont les abonnements et les produits, <a href=\"https:\/\/memberpress.com\/fr\/how-to-create-a-solid-online-course-for-your-membership-site\/\">cours en ligne<\/a>Les services et les produits les plus populaires et les moins populaires, et ainsi de suite. Tout ce qui concerne l'\u00e9tat actuel de votre activit\u00e9 d'affiliation doit \u00eatre document\u00e9 en premier lieu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Identify_your_ideal_customer\"><\/span>2. <strong>Identifiez votre client id\u00e9al.<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Au fil du temps, votre activit\u00e9 peut \u00e9voluer, notamment la fa\u00e7on dont vous d\u00e9finissez votre client id\u00e9al. Servez-vous de votre analyse pour d\u00e9terminer \u00e0 quoi ressemble cette personne. R\u00e9fl\u00e9chissez \u00e0 son niveau de revenus et \u00e0 ses centres d\u2019int\u00e9r\u00eat, aux endroits o\u00f9 elle passe du temps en ligne, \u00e0 ce qui l\u2019attire le plus sur votre site d\u2019adh\u00e9sion, ainsi qu\u2019\u00e0 ses difficult\u00e9s. Si vous savez qui sont vos clients, il vous sera plus facile de comprendre o\u00f9 les trouver et comment leur vendre vos produits ou services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Set_goals\"><\/span>3. <strong>Fixer des objectifs.<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Souhaitez-vous augmenter les ventes d'un produit en particulier ? Cherchez-vous \u00e0 augmenter vos ventes de mani\u00e8re g\u00e9n\u00e9rale ? Avez-vous une promotion que vous aimeriez mettre en avant ? \u00c9num\u00e9rez tous les objectifs que vous pourriez avoir pour votre entreprise dans les mois ou les ann\u00e9es \u00e0 venir. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Create_a_plan_of_attack\"><\/span>4. <strong>\u00c9laborer un plan d'attaque<\/strong>. <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que vous connaissez votre march\u00e9 cible et que vous avez d\u00e9fini vos objectifs, il est temps de passer \u00e0 la planification. Utilisez les informations que vous avez recueillies pour \u00e9tablir votre strat\u00e9gie. Imaginons que vous souhaitiez vendre 75 nouveaux abonnements au cours des trois prochains mois : que faudrait-il pour que votre entreprise y parvienne ? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D'apr\u00e8s votre analyse, vous savez que vous avez test\u00e9 les publicit\u00e9s sur les r\u00e9seaux sociaux, qui ont port\u00e9 leurs fruits, mais que vous avez \u00e9galement mis\u00e9 sur l'engagement du public, ce qui vous a permis de vendre beaucoup plus d'abonnements. Dans votre plan, il serait judicieux de pr\u00e9voir du temps pour organiser des interventions publiques ou des participations \u00e0 des salons professionnels. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Set_a_deadline_for_your_strategy\"><\/span>5. <strong>Fixez un d\u00e9lai pour votre strat\u00e9gie.<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des meilleurs moyens de d\u00e9terminer si votre plan de vente pour les entreprises d'affiliation est efficace est de fixer un calendrier, y compris une date limite, pour le projet. Que vous testiez une strat\u00e9gie de vente pendant un mois, six mois ou un an, fixez-vous une date butoir afin de pouvoir \u00e9valuer les r\u00e9sultats.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Learn_from_your_results_and_adjust_if_necessary\"><\/span>6. <strong>Tirez les le\u00e7ons de vos r\u00e9sultats et ajustez-les si n\u00e9cessaire. <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois le d\u00e9lai fix\u00e9 pour la strat\u00e9gie de vente \u00e9coul\u00e9, rencontrez votre \u00e9quipe pour discuter des r\u00e9sultats. Avez-vous r\u00e9ussi ? Dans l'affirmative, devriez-vous poursuivre le plan ? Dans le cas contraire, que peuvent faire les membres de votre \u00e9quipe diff\u00e9remment ou mieux la prochaine fois ? L'essentiel est de tirer des enseignements de vos r\u00e9sultats et de continuer \u00e0 aller de l'avant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quel que soit le stade auquel se trouve votre entreprise d'affiliation, la cr\u00e9ation d'une strat\u00e9gie de vente est toujours extr\u00eamement importante. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que vos r\u00e9sultats soient excellents ou moins bons, ne consid\u00e9rez jamais votre travail comme un \u00e9chec. Il y a toujours quelque chose \u00e0 tirer de vos actions marketing. Nous esp\u00e9rons que nos conseils vous aideront \u00e0 vous pr\u00e9parer \u00e0 augmenter le chiffre d'affaires de votre entreprise !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Quels conseils donneriez-vous pour \u00e9laborer une strat\u00e9gie commerciale ? En quoi consiste votre plan d'action commercial ?<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Si vous avez aim\u00e9 cet article, suivez MemberPress sur&nbsp;<a href=\"https:\/\/www.facebook.com\/memberpress\">Facebook<\/a>&nbsp;pour plus de contenu. Vous pouvez \u00e9galement nous trouver sur&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;et&nbsp;<a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>In any online business, sales and marketing are a huge part of success. This is no different when creating a membership site. If you want to see stable growth, taking the time to sit and map out a sales blueprint is crucial. So, in this blog post we&#8217;ll give you a few tips to help [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":19234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,134,94],"tags":[546,545],"class_list":["post-19119","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-how-to-2","category-marketing","tag-memberships","tag-successful-sales-strategy","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Taking the time to map out a sales blueprint is unavoidable. 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