{"id":19153,"date":"2019-09-09T11:58:59","date_gmt":"2019-09-09T17:58:59","guid":{"rendered":"https:\/\/memberpress.com\/?p=19153"},"modified":"2022-08-22T10:39:37","modified_gmt":"2022-08-22T16:39:37","slug":"what-to-include-in-your-member-registration-page-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/what-to-include-in-your-member-registration-page-on-your-membership-site\/","title":{"rendered":"Ce qu'il faut inclure dans la page d'inscription des membres de votre site d'adh\u00e9sion"},"content":{"rendered":"<p>Lorsque vous cr\u00e9ez votre site d'affiliation, l'une des pages les plus importantes est la page d'inscription ou de souscription des membres.<\/p>\n\n\n\n<p>C'est sur votre page d'inscription que vos membres se rendront pour devenir officiellement membres de votre association, et cette page doit donc \u00eatre bien con\u00e7ue.<\/p>\n\n\n\n<p>Dans ce billet, nous allons partager avec vous quelques \u00e9l\u00e9ments essentiels que vous devriez inclure dans votre page d'inscription des membres.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Tarification et\/ou niveaux d'adh\u00e9sion<\/strong><\/p>\n\n\n\n<p>Avant toute chose, veillez \u00e0 indiquer le(s) prix de votre adh\u00e9sion et \u00e0 pr\u00e9ciser s'il existe des niveaux d'adh\u00e9sion. Pr\u00e9cisez \u00e9galement si la cotisation est mensuelle, annuelle, trimestrielle, etc.<\/p>\n\n\n\n<p>Veillez \u00e0 ce que votre tarification soit clairement indiqu\u00e9e sur la page de votre site web, afin qu'il n'y ait pas de questions sur le prix de votre adh\u00e9sion.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/fr\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\"><em>En savoir plus : Pourquoi vous devriez proposer plusieurs niveaux de prix pour votre site d'adh\u00e9sion ?<\/em><\/a><\/p>\n\n\n\n<p><em><a href=\"https:\/\/memberpress.com\/fr\/should-your-membership-site-have-yearly-or-monthly-fees\/\">En savoir plus : Votre site d'adh\u00e9sion doit-il avoir des frais annuels ou mensuels ?<\/a><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Modes de paiement<\/strong><\/p>\n\n\n\n<p>Un autre aspect important de votre page d'inscription est la possibilit\u00e9 de payer votre adh\u00e9sion. S'il n'y a pas de moyen clair de payer votre adh\u00e9sion, vous nuisez gravement \u00e0 vos taux de conversion. <\/p>\n\n\n\n<p>Ne limitez pas non plus les modalit\u00e9s d'adh\u00e9sion de vos membres potentiels. Proposez autant d'options de paiement que possible sur votre site d'adh\u00e9sion : cr\u00e9dit\/d\u00e9bit, PayPal, Stripe, etc. Plus il y en a, mieux c'est.<\/p>\n\n\n\n<p><em><a href=\"https:\/\/memberpress.com\/fr\/how-offering-multiple-payment-types-can-increase-conversions\/\">En savoir plus : Comment l'offre de plusieurs types de paiement peut augmenter les conversions<\/a><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Valeur de l'adh\u00e9sion<\/strong><\/p>\n\n\n\n<p>C'est \u00e9galement une bonne id\u00e9e d'inclure la valeur de votre adh\u00e9sion sur votre page d'inscription ! Rappelez \u00e0 vos clients ce qu'ils obtiennent lorsqu'ils adh\u00e8rent \u00e0 votre entreprise en ligne. Essayez d'\u00e9num\u00e9rer tous les avantages de votre adh\u00e9sion (ou du moins la plupart d'entre eux) afin que vos clients se sentent plus confiants dans la poursuite de leur achat.<\/p>\n\n\n\n<p><em><a href=\"https:\/\/memberpress.com\/fr\/does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt\/\">En savoir plus : Mon site d'adh\u00e9sion apporte-t-il de la valeur ? (et comment y rem\u00e9dier si ce n'est pas le cas)    <\/a><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Avis des clients (si vous en avez)<\/strong><\/p>\n\n\n\n<p>Avez-vous des commentaires de clients que vous pouvez partager ? Mettez ces commentaires en ligne sur votre page d'inscription des membres ! Tout comme la valeur de l'adh\u00e9sion, les commentaires des clients montreront aux clients que les gens appr\u00e9cient votre produit et qu'il s'agit d'un achat qui en vaut la peine. Plusieurs excellents plugins d'adh\u00e9sion WordPress vous aideront \u00e0 ajouter des \u00e9valuations de clients \u00e0 votre site d'adh\u00e9sion.<\/p>\n\n\n\n<p><em><a href=\"https:\/\/memberpress.com\/fr\/how-to-get-reviews-for-your-membership-site\/\">En savoir plus : Comment obtenir des \u00e9valuations pour votre site d'adh\u00e9sion<\/a><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Formulaire d'inscription<\/strong><\/p>\n\n\n\n<p>Enfin, votre site d'affiliation doit comporter un formulaire d'inscription \u00e0 remplir par les utilisateurs ! Selon le type de site d'affiliation que vous poss\u00e9dez, il existe des informations essentielles dont votre entreprise a besoin pour mieux servir vos clients.<\/p>\n\n\n\n<p>Les \u00e9l\u00e9ments de base que vous devez inclure dans votre formulaire d'inscription sont les suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Informations sur le contact<\/strong> (nom, courriel, etc.)<\/li><li><strong>Niveau et dur\u00e9e de l'adh\u00e9sion ou de l'abonnement<\/strong> (si vous avez des niveaux d'adh\u00e9sion et combien de temps ils s'inscrivent pour \u00eatre membres. Cela peut varier en fonction de votre site d'adh\u00e9sion)<\/li><li><strong>Comment ils vous ont trouv\u00e9<\/strong> (c'est un excellent moyen de voir comment les clients se renseignent sur votre entreprise)<\/li><\/ul>\n\n\n\n<p>En fonction de votre site d'affiliation et de ce que vous vendez, les \u00e9l\u00e9ments suppl\u00e9mentaires \u00e0 inclure dans votre formulaire peuvent varier. N'oubliez pas non plus de garder votre formulaire aussi simple que possible. Vous ne devez jamais avoir un formulaire trop compliqu\u00e9, sinon vous risquez de d\u00e9courager rapidement les clients potentiels.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"vWZ3EJDSgAT5Go1OrpKex78dhwFkIzNQRUfBsnCca62MqlHPmV0\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er une page d&#039;inscription personnalis\u00e9e dans MemberPress avec DIVI\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/N215SW-hlhU?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER &gt;&gt; Comment cr\u00e9er une page d'inscription personnalis\u00e9e dans MemberPress avec <a href=\"https:\/\/memberpress.com\/go\/elegantthemes\/\" title=\"th\u00e8mes \u00e9l\u00e9gants ou divi\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Divi<\/a> constructeur de pages<\/figcaption><\/figure>\n\n\n\n<p>La page d'inscription des membres est l'une des pages les plus importantes de votre site web d'affiliation. Gardez nos conseils \u00e0 l'esprit et vous serez s\u00fbr de voir le nombre de vos membres augmenter !<\/p>\n\n\n\n<p>\n\nSi vous avez aim\u00e9 cet article, suivez MemberPress sur\u00a0<a href=\"https:\/\/www.facebook.com\/memberpress\">Facebook<\/a>\u00a0pour plus de contenu. Vous pouvez \u00e9galement nous trouver sur\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>\u00a0et\u00a0<a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/a>.\n\n<\/p>","protected":false},"excerpt":{"rendered":"<p>When you create your membership site, one of the most important pages you will create is your member registration or subscription page. Your registration page is where your members will go to become a part of your membership officially, so this page must be put together well. In this post, we will share with you [\u2026]<\/p>\n","protected":false},"author":20788,"featured_media":19276,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,94],"tags":[556,70],"class_list":{"0":"post-19153","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-marketing","9":"tag-member-registrations","10":"tag-membership-site","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Your registration page is the most critical page on your membership website. 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