{"id":19315,"date":"2019-09-19T10:17:29","date_gmt":"2019-09-19T16:17:29","guid":{"rendered":"https:\/\/memberpress.com\/?p=19315"},"modified":"2019-09-19T10:17:31","modified_gmt":"2019-09-19T16:17:31","slug":"creating-a-lead-generation-plan-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/","title":{"rendered":"Creating a Lead Generation Plan for Your Membership Site"},"content":{"rendered":"\n<p>New members are the lifeblood of any membership site. As even the best membership sites have some level of <a href=\"https:\/\/memberpress.com\/reducing-your-membership-sites-churn\/\">churn<\/a>, it\u2019s vital that you make generating new leads for your program a priority.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69cc606ec1da7\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69cc606ec1da7\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#Why_Create_a_Lead_Generation_Plan\" >Why Create a Lead Generation Plan?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#What_Are_Your_Lead_Generation_Goals\" >What Are Your Lead Generation Goals?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#Who_Are_Your_Ideal_Leads\" >Who Are Your Ideal Leads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#How_Much_are_Your_Leads_Worth\" >How Much are Your Leads Worth?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Even if you have a core group of loyal members paying recurring subscription fees that keeps your site profitable, it\u2019s always a good idea to have a lead generation plan ready for when you want \u2014 or need \u2014 to grow your user base.<\/p>\n\n\n\n<p>With so many shiny <a href=\"https:\/\/memberpress.com\/3-marketing-strategies-for-successful-membership-sites\/\">membership marketing tactics and strategies<\/a> out there, it can be easy to lose focus and switch from one approach to another, before any have had enough time to start delivering results. But with a good membership site lead generation plan you can avoid this trap, and instead, focus on your goal until you start seeing results.<\/p>\n\n\n\n<p>In this guide to creating a lead generation plan for your membership site, we\u2019ll help you define your goals, identify your leads, and work out how much of your resources you should invest in your lead generation efforts.<\/p>\n\n\n\n<p>Let\u2019s begin with a quick look at why you should create a lead generation plan for your membership site before moving on to the recommendations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Create_a_Lead_Generation_Plan\"><\/span>Why Create a Lead Generation Plan?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"734\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1024x734.jpg\" alt=\"\" class=\"wp-image-19320\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1024x734.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-300x215.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-768x551.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-237x170.jpg 237w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-840x602.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-954x684.jpg 954w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1437x1030.jpg 1437w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-700x502.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-156x112.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1080x774.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As mentioned, the success of your membership site will depend on your ability to attract new members. Whether you\u2019re just starting out and are looking for your first users, or you\u2019re already running a busy membership site and would like to mitigate the risk of any members quitting, having a lead generation plan can help you save time, get more from your efforts, and improve your overall results.<\/p>\n\n\n\n<p>Rather than desperately trying different approaches every time you need to attract new members or leads, a plan can help you focus your efforts on what works best.<\/p>\n\n\n\n<p>However, as all membership sites are different, and we all have different goals regarding lead generation, you probably won\u2019t be able to find a one size fits all approach to acquiring new members.<\/p>\n\n\n\n<p>Therefore, you will need to invest a bit of time upfront in generating a lead generation plan that aligns with your goals and is compatible with your unique membership site. This article aims to help you do just that.<\/p>\n\n\n\n<p>So here are the points to consider when creating a lead generation plan for your membership site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Your_Lead_Generation_Goals\"><\/span>What Are Your Lead Generation Goals?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ultimately your end goal will be to generate new members for your site. But you will probably find focusing on smaller goals is more realistic.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Don\u2019t Focus on the End-Goal<\/h4>\n\n\n\n<p>For example, generating new subscribers <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">for your email list<\/a> could be easier and more effective than trying to <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">turn new visitors straight into paying members<\/a>.<\/p>\n\n\n\n<p>Once the potential new member has subscribed to your free email list, you can begin sending them helpful content, before finally asking them if they\u2019d like to join your membership program. Offering a free incentive, or <a href=\"https:\/\/memberpress.com\/how-to-use-lead-magnets-and-optins\/\">lead magnet<\/a> should increase your chances of encouraging them to join your email newsletter.<\/p>\n\n\n\n<p>You might have <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\">a high converting landing page<\/a> on your membership site with a proven track record of generating new members. However, it\u2019s probably more likely that encouraging new visitors to join your email list or even follow you on social media, where you can start building a relationship with them, moves you closer to your ultimate goal of gaining new members.<\/p>\n\n\n\n<p>Other lead generation goals can include encouraging visitors to sign up for a free <a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\">webinar<\/a> where you can demonstrate your membership site, getting them to watch a video, or even persuading them to schedule a free exploratory call. Creating a free trial or limited membership that lets users try out some of your premium content at a reduced rate is another option that can help you with your end goal of earning new, full paying subscribers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_Are_Your_Ideal_Leads\"><\/span>Who Are Your Ideal Leads?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hopefully, you did some research before creating your membership site to establish <a href=\"https:\/\/memberpress.com\/validate-your-membership-site-idea\/\">who your target audience is<\/a> and what the profile of a typical member might be. Or perhaps your membership site has been running long enough to generate <a href=\"https:\/\/memberpress.com\/how-to-use-google-analytics-to-optimize-your-membership-site\/\">analytics data<\/a> that gives you a good idea of who your members are and what commonalities they share.<\/p>\n\n\n\n<p>Having a user profile, or avatar, of your members makes it easier to devise an effective lead generation plan. For example, details like where your ideal or typical member hangs out online can help you decide if your initial goal is to connect with them on social media or have them get in touch via email. Perhaps they are bargain hunters who would appreciate a free trial offer in exchange for entering your sales funnel.<\/p>\n\n\n\n<p>Knowing who your ideal members and leads are will help you in other ways too, such as what voice to use in your website content and marketing materials.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Much_are_Your_Leads_Worth\"><\/span>How Much are Your Leads Worth?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hopefully, you have an idea of the lifetime value of your members. Once you know how long, on average, a paying member will stay subscribed to your site, and how much profit this will generate, you can decide on how much time, money, or effort to invest in generating new leads.<\/p>\n\n\n\n<p>As covered earlier, you should probably have multiple lead generation goals. Due to this, some leads will be worth more than others. For example, an email subscriber might have a 30 percent chance of eventually becoming a full paying member, while someone who attends a webinar is twice as likely to sign up to your membership site.<\/p>\n\n\n\n<p>If you\u2019re just starting out, you won\u2019t have this data to hand. But if you start tracking your lead generation results, you can get a good idea of how effective each of your goals or funnels are, and in turn, how much they are worth.<\/p>\n\n\n\n<p>Some readers might want to consider <a href=\"https:\/\/www.capterra.com\/lead-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">investing in lead management software<\/a> to help them keep track of the effectiveness of their efforts. Others might find a spreadsheet gives them a rough enough idea to know where to focus their energy.<\/p>\n\n\n\n<p>Once you\u2019ve established how much your leads are worth, you can decide if jumping on an exploratory call with a potential new member is a justifiable use of your time, or if steering them to something more hands-off, like an automated email sequence is a smarter idea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Unless you have a large following or a busy website, you\u2019re going to have to focus on generating leads for your membership site. With so many different ways to promote and market your membership site, it can be easy to spread yourself too thin and end up with unimpressive results.<\/p>\n\n\n\n<p>Instead, creating a lead generation plan should allow you to focus your efforts on one particular goal until you start seeing the desired results. Once you\u2019ve established whether that plan works or not, you can either put more resources into implementing that plan, or go back to the drawing board and create a new plan. Compared to trying everything at once, with no clear goal in mind apart from getting new members, having a plan is more likely to deliver the results you need.<\/p>\n\n\n\n<p><em>What are your lead generation goals and plans for your membership site? Let us know in the comments below.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New members are the lifeblood of any membership site. As even the best membership sites have some level of churn, it\u2019s vital that you make generating new leads for your program a priority. Even if you have a core group of loyal members paying recurring subscription fees that keeps your site profitable, it\u2019s always a [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":19319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[114],"class_list":{"0":"post-19315","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-lead-generation","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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ways.","og:url":"https:\/\/memberpress.com\/fr\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Creating-a-Lead-Generation-Plan-for-Your-Membership-Site-FT.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Creating-a-Lead-Generation-Plan-for-Your-Membership-Site-FT.jpg","og:image:width":1100,"og:image:height":788,"article:published_time":"2019-09-19T16:17:29+00:00","article:modified_time":"2019-09-19T16:17:31+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Creating a Lead Generation Plan for Your Membership Site","twitter:description":"Find out the how and whys of creating a lead generation plan for your membership site and start growing your user base in the most effective ways.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Creating-a-Lead-Generation-Plan-for-Your-Membership-Site-FT.jpg"},"aioseo_meta_data":{"post_id":"19315","title":"Creating a Lead Generation Plan for Your Membership Site","description":"Find out the how and whys of creating a lead generation plan for your membership site and start growing your user base in the most effective ways.","keywords":[{"label":"Lead Generation Plan","value":"Lead Generation 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18:04:21","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:54","updated":"2026-03-03 15:06:00"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tCreating a Lead Generation Plan for Your Membership Site\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Marketing","link":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/"},{"label":"Creating a Lead Generation Plan for Your Membership Site","link":"https:\/\/memberpress.com\/fr\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>New members are the lifeblood of any membership site. As even the best membership sites have some level of <a href=\"https:\/\/memberpress.com\/reducing-your-membership-sites-churn\/\">churn<\/a>, it\u2019s vital that you make generating new leads for your program a priority.<\/p>","content":[{"type":"text","data":"New members are the lifeblood of any membership site. As even the best membership sites have some level of <a href=\"https:\/\/memberpress.com\/reducing-your-membership-sites-churn\/\">churn<\/a>, it\u2019s vital that you make generating new leads for your program a priority."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Even if you have a core group of loyal members paying recurring subscription fees that keeps your site profitable, it\u2019s always a good idea to have a lead generation plan ready for when you want -- or need -- to grow your user base.<\/p>","content":[{"type":"text","data":"Even if you have a core group of loyal members paying recurring subscription fees that keeps your site profitable, it\u2019s always a good idea to have a lead generation plan ready for when you want -- or need -- to grow your user base."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With so many shiny <a href=\"https:\/\/memberpress.com\/3-marketing-strategies-for-successful-membership-sites\/\">membership marketing tactics and strategies<\/a> out there, it can be easy to lose focus and switch from one approach to another, before any have had enough time to start delivering results. But with a good membership site lead generation plan you can avoid this trap, and instead, focus on your goal until you start seeing results.<\/p>","content":[{"type":"text","data":"With so many shiny <a href=\"https:\/\/memberpress.com\/3-marketing-strategies-for-successful-membership-sites\/\">membership marketing tactics and strategies<\/a> out there, it can be easy to lose focus and switch from one approach to another, before any have had enough time to start delivering results. But with a good membership site lead generation plan you can avoid this trap, and instead, focus on your goal until you start seeing results."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this guide to creating a lead generation plan for your membership site, we\u2019ll help you define your goals, identify your leads, and work out how much of your resources you should invest in your lead generation efforts.<\/p>","content":[{"type":"text","data":"In this guide to creating a lead generation plan for your membership site, we\u2019ll help you define your goals, identify your leads, and work out how much of your resources you should invest in your lead generation efforts."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let\u2019s begin with a quick look at why you should create a lead generation plan for your membership site before moving on to the recommendations.<\/p>","content":[{"type":"text","data":"Let\u2019s begin with a quick look at why you should create a lead generation plan for your membership site before moving on to the recommendations."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Create a Lead Generation Plan?<\/h2>","content":"Why Create a Lead Generation Plan?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1024x734.jpg\" alt=\"\" class=\"wp-image-19320\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1024x734.jpg","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1024x734.jpg"},"style":{"width":1480,"height":1061,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>As mentioned, the success of your membership site will depend on your ability to attract new members. Whether you\u2019re just starting out and are looking for your first users, or you\u2019re already running a busy membership site and would like to mitigate the risk of any members quitting, having a lead generation plan can help you save time, get more from your efforts, and improve your overall results.<\/p>","content":[{"type":"text","data":"As mentioned, the success of your membership site will depend on your ability to attract new members. Whether you\u2019re just starting out and are looking for your first users, or you\u2019re already running a busy membership site and would like to mitigate the risk of any members quitting, having a lead generation plan can help you save time, get more from your efforts, and improve your overall results."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Rather than desperately trying different approaches every time you need to attract new members or leads, a plan can help you focus your efforts on what works best.<\/p>","content":[{"type":"text","data":"Rather than desperately trying different approaches every time you need to attract new members or leads, a plan can help you focus your efforts on what works best."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, as all membership sites are different, and we all have different goals regarding lead generation, you probably won\u2019t be able to find a one size fits all approach to acquiring new members.<\/p>","content":[{"type":"text","data":"However, as all membership sites are different, and we all have different goals regarding lead generation, you probably won\u2019t be able to find a one size fits all approach to acquiring new members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Therefore, you will need to invest a bit of time upfront in generating a lead generation plan that aligns with your goals and is compatible with your unique membership site. This article aims to help you do just that.<\/p>","content":[{"type":"text","data":"Therefore, you will need to invest a bit of time upfront in generating a lead generation plan that aligns with your goals and is compatible with your unique membership site. This article aims to help you do just that."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So here are the points to consider when creating a lead generation plan for your membership site.<\/p>","content":[{"type":"text","data":"So here are the points to consider when creating a lead generation plan for your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">What Are Your Lead Generation Goals?<\/h3>","content":"What Are Your Lead Generation Goals?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Ultimately your end goal will be to generate new members for your site. But you will probably find focusing on smaller goals is more realistic.<\/p>","content":[{"type":"text","data":"Ultimately your end goal will be to generate new members for your site. But you will probably find focusing on smaller goals is more realistic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Don\u2019t Focus on the End-Goal<\/h4>","content":"Don\u2019t Focus on the End-Goal","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>For example, generating new subscribers <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">for your email list<\/a> could be easier and more effective than trying to <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">turn new visitors straight into paying members<\/a>.<\/p>","content":[{"type":"text","data":"For example, generating new subscribers <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">for your email list<\/a> could be easier and more effective than trying to <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">turn new visitors straight into paying members<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once the potential new member has subscribed to your free email list, you can begin sending them helpful content, before finally asking them if they\u2019d like to join your membership program. Offering a free incentive, or <a href=\"https:\/\/memberpress.com\/how-to-use-lead-magnets-and-optins\/\">lead magnet<\/a> should increase your chances of encouraging them to join your email newsletter.<\/p>","content":[{"type":"text","data":"Once the potential new member has subscribed to your free email list, you can begin sending them helpful content, before finally asking them if they\u2019d like to join your membership program. Offering a free incentive, or <a href=\"https:\/\/memberpress.com\/how-to-use-lead-magnets-and-optins\/\">lead magnet<\/a> should increase your chances of encouraging them to join your email newsletter."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You might have <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\">a high converting landing page<\/a> on your membership site with a proven track record of generating new members. However, it\u2019s probably more likely that encouraging new visitors to join your email list or even follow you on social media, where you can start building a relationship with them, moves you closer to your ultimate goal of gaining new members.<\/p>","content":[{"type":"text","data":"You might have <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\">a high converting landing page<\/a> on your membership site with a proven track record of generating new members. However, it\u2019s probably more likely that encouraging new visitors to join your email list or even follow you on social media, where you can start building a relationship with them, moves you closer to your ultimate goal of gaining new members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Other lead generation goals can include encouraging visitors to sign up for a free <a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\">webinar<\/a> where you can demonstrate your membership site, getting them to watch a video, or even persuading them to schedule a free exploratory call. Creating a free trial or limited membership that lets users try out some of your premium content at a reduced rate is another option that can help you with your end goal of earning new, full paying subscribers.<\/p>","content":[{"type":"text","data":"Other lead generation goals can include encouraging visitors to sign up for a free <a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\">webinar<\/a> where you can demonstrate your membership site, getting them to watch a video, or even persuading them to schedule a free exploratory call. Creating a free trial or limited membership that lets users try out some of your premium content at a reduced rate is another option that can help you with your end goal of earning new, full paying subscribers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Who Are Your Ideal Leads?<\/h3>","content":"Who Are Your Ideal Leads?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Hopefully, you did some research before creating your membership site to establish <a href=\"https:\/\/memberpress.com\/validate-your-membership-site-idea\/\">who your target audience is<\/a> and what the profile of a typical member might be. Or perhaps your membership site has been running long enough to generate <a href=\"https:\/\/memberpress.com\/how-to-use-google-analytics-to-optimize-your-membership-site\/\">analytics data<\/a> that gives you a good idea of who your members are and what commonalities they share.<\/p>","content":[{"type":"text","data":"Hopefully, you did some research before creating your membership site to establish <a href=\"https:\/\/memberpress.com\/validate-your-membership-site-idea\/\">who your target audience is<\/a> and what the profile of a typical member might be. Or perhaps your membership site has been running long enough to generate <a href=\"https:\/\/memberpress.com\/how-to-use-google-analytics-to-optimize-your-membership-site\/\">analytics data<\/a> that gives you a good idea of who your members are and what commonalities they share."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Having a user profile, or avatar, of your members makes it easier to devise an effective lead generation plan. For example, details like where your ideal or typical member hangs out online can help you decide if your initial goal is to connect with them on social media or have them get in touch via email. Perhaps they are bargain hunters who would appreciate a free trial offer in exchange for entering your sales funnel.<\/p>","content":[{"type":"text","data":"Having a user profile, or avatar, of your members makes it easier to devise an effective lead generation plan. For example, details like where your ideal or typical member hangs out online can help you decide if your initial goal is to connect with them on social media or have them get in touch via email. Perhaps they are bargain hunters who would appreciate a free trial offer in exchange for entering your sales funnel."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Knowing who your ideal members and leads are will help you in other ways too, such as what voice to use in your website content and marketing materials.<\/p>","content":[{"type":"text","data":"Knowing who your ideal members and leads are will help you in other ways too, such as what voice to use in your website content and marketing materials."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">How Much are Your Leads Worth?<\/h3>","content":"How Much are Your Leads Worth?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Hopefully, you have an idea of the lifetime value of your members. Once you know how long, on average, a paying member will stay subscribed to your site, and how much profit this will generate, you can decide on how much time, money, or effort to invest in generating new leads.<\/p>","content":[{"type":"text","data":"Hopefully, you have an idea of the lifetime value of your members. Once you know how long, on average, a paying member will stay subscribed to your site, and how much profit this will generate, you can decide on how much time, money, or effort to invest in generating new leads."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As covered earlier, you should probably have multiple lead generation goals. Due to this, some leads will be worth more than others. For example, an email subscriber might have a 30 percent chance of eventually becoming a full paying member, while someone who attends a webinar is twice as likely to sign up to your membership site.<\/p>","content":[{"type":"text","data":"As covered earlier, you should probably have multiple lead generation goals. Due to this, some leads will be worth more than others. For example, an email subscriber might have a 30 percent chance of eventually becoming a full paying member, while someone who attends a webinar is twice as likely to sign up to your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you\u2019re just starting out, you won\u2019t have this data to hand. But if you start tracking your lead generation results, you can get a good idea of how effective each of your goals or funnels are, and in turn, how much they are worth.<\/p>","content":[{"type":"text","data":"If you\u2019re just starting out, you won\u2019t have this data to hand. But if you start tracking your lead generation results, you can get a good idea of how effective each of your goals or funnels are, and in turn, how much they are worth."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some readers might want to consider <a href=\"https:\/\/www.capterra.com\/lead-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">investing in lead management software<\/a> to help them keep track of the effectiveness of their efforts. Others might find a spreadsheet gives them a rough enough idea to know where to focus their energy.<\/p>","content":[{"type":"text","data":"Some readers might want to consider <a href=\"https:\/\/www.capterra.com\/lead-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">investing in lead management software<\/a> to help them keep track of the effectiveness of their efforts. Others might find a spreadsheet gives them a rough enough idea to know where to focus their energy."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you\u2019ve established how much your leads are worth, you can decide if jumping on an exploratory call with a potential new member is a justifiable use of your time, or if steering them to something more hands-off, like an automated email sequence is a smarter idea.<\/p>","content":[{"type":"text","data":"Once you\u2019ve established how much your leads are worth, you can decide if jumping on an exploratory call with a potential new member is a justifiable use of your time, or if steering them to something more hands-off, like an automated email sequence is a smarter idea."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"Final Thoughts","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Unless you have a large following or a busy website, you\u2019re going to have to focus on generating leads for your membership site. With so many different ways to promote and market your membership site, it can be easy to spread yourself too thin and end up with unimpressive results.<\/p>","content":[{"type":"text","data":"Unless you have a large following or a busy website, you\u2019re going to have to focus on generating leads for your membership site. With so many different ways to promote and market your membership site, it can be easy to spread yourself too thin and end up with unimpressive results."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Instead, creating a lead generation plan should allow you to focus your efforts on one particular goal until you start seeing the desired results. Once you\u2019ve established whether that plan works or not, you can either put more resources into implementing that plan, or go back to the drawing board and create a new plan. Compared to trying everything at once, with no clear goal in mind apart from getting new members, having a plan is more likely to deliver the results you need.<\/p>","content":[{"type":"text","data":"Instead, creating a lead generation plan should allow you to focus your efforts on one particular goal until you start seeing the desired results. Once you\u2019ve established whether that plan works or not, you can either put more resources into implementing that plan, or go back to the drawing board and create a new plan. Compared to trying everything at once, with no clear goal in mind apart from getting new members, having a plan is more likely to deliver the results you need."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What are your lead generation goals and plans for your membership site? Let us know in the comments below.<\/em><\/p>","content":[{"type":"text","data":"<em>What are your lead generation goals and plans for your membership site? Let us know in the comments below.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/19315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=19315"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/19315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/19319"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=19315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=19315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=19315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}