{"id":19483,"date":"2019-10-07T10:26:10","date_gmt":"2019-10-07T16:26:10","guid":{"rendered":"https:\/\/memberpress.com\/?p=19483"},"modified":"2019-10-07T10:26:12","modified_gmt":"2019-10-07T16:26:12","slug":"can-user-reviews-really-help-hurt-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/can-user-reviews-really-help-hurt-your-online-business\/","title":{"rendered":"Les avis d'utilisateurs peuvent-ils vraiment aider ou nuire \u00e0 votre activit\u00e9 en ligne ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Avec l'essor des entreprises en ligne, l'importance et la popularit\u00e9 des avis d'utilisateurs se sont rapidement accrues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les avis en ligne aident les clients potentiels et les consommateurs \u00e0 d\u00e9cider si votre entreprise en ligne vaut la peine d'\u00eatre exploit\u00e9e. Au fil du temps, les \u00e9valuations se sont r\u00e9v\u00e9l\u00e9es essentielles pour votre entreprise. Si vous avez une entreprise en ligne, vous avez BESOIN d'avis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais quel est leur poids r\u00e9el ? Peuvent-ils litt\u00e9ralement faire ou d\u00e9faire votre entreprise ? Dans cet article, nous allons explorer les fa\u00e7ons dont les avis d'utilisateurs peuvent aider ou nuire \u00e0 votre entreprise en ligne.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Critiques d'utilisateurs : Le bon<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'existence d'avis d'utilisateurs sur votre site d'adh\u00e9sion ou votre entreprise en ligne pr\u00e9sente un certain nombre d'avantages, en particulier s'ils sont positifs.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Une attention accrue<\/strong> - L'un des principaux avantages des \u00e9valuations est qu'elles peuvent attirer l'attention sur votre organisation associative ou votre entreprise en ligne. <\/li><li><strong>Possibilit\u00e9 de gagner plus d'argent<\/strong> - La visibilit\u00e9 accrue de votre entreprise en ligne peut \u00e9galement augmenter vos chances de vendre plus d'adh\u00e9sions et de gagner plus d'argent.<\/li><li><strong>Plus de confiance\/cr\u00e9dibilit\u00e9<\/strong> \u2013 Vous est-il d\u00e9j\u00e0 arriv\u00e9 d\u2019envisager d\u2019acheter un produit et de remarquer qu\u2019il n\u2019avait aucun avis ? Il y a de fortes chances que vous ne fassiez pas autant confiance \u00e0 ce produit ou que vous pensiez qu\u2019il n\u2019est pas de bonne qualit\u00e9. Les avis, en particulier les positifs, aident les gens \u00e0 comprendre que votre entreprise est une v\u00e9ritable entreprise dont les produits et services sont dignes de confiance. Cela incitera \u00e9galement les gens \u00e0 essayer votre produit.<\/li><li><strong>Coup de pouce marketing<\/strong> \u2013 Un autre avantage des avis positifs des utilisateurs est qu\u2019ils peuvent venir compl\u00e9ter la strat\u00e9gie marketing de votre entreprise bas\u00e9e sur un syst\u00e8me d\u2019abonnement. Vous pouvez utiliser ces avis pour promouvoir votre entreprise et faire savoir \u00e0 d\u2019autres clients potentiels que vous faites un travail formidable.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Critiques d'utilisateurs : Le mauvais<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout comme les avis positifs, les avis n\u00e9gatifs ont de nombreuses cons\u00e9quences. Toutefois, ces cons\u00e9quences peuvent \u00eatre tout aussi n\u00e9fastes si vous n'avez pas d'avis d'utilisateurs du tout.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Perte de cr\u00e9dibilit\u00e9<\/strong> - Sans avis ou avec des avis d'utilisateurs n\u00e9gatifs, votre entreprise peut rapidement mettre sa r\u00e9putation en p\u00e9ril et inciter les gens \u00e0 ne pas vous faire confiance.<\/li><li><strong>Vous rebutez les clients<\/strong> \u2013 Les avis n\u00e9gatifs des clients laissent un go\u00fbt amer au public et vous emp\u00eacheront rapidement de d\u00e9velopper avec succ\u00e8s votre programme d'adh\u00e9sion. Ces clients m\u00e9contents risquent de dominer les discussions concernant votre entreprise et de dissuader de nombreuses personnes de vous rejoindre.<\/li><li><strong>Perte de revenus<\/strong> - L'absence d'avis ou les mauvais avis signifient que les gens ne sont pas satisfaits de votre produit, de votre service ou de votre adh\u00e9sion. Par cons\u00e9quent, ils ne resteront pas pour attendre que vous vous am\u00e9lioriez.<\/li><li><strong>Attention n\u00e9gative<\/strong> - Toute attention n'est pas forc\u00e9ment bonne \u00e0 prendre. Parfois, le fait d'avoir de nombreuses mauvaises critiques peut rendre les gens plus vigilants et les inciter \u00e0 ne jamais travailler avec votre entreprise. Dans le monde des m\u00e9dias sociaux, les nouvelles circulent vite et les gens peuvent \u00eatre influenc\u00e9s rapidement.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>R\u00e9flexions finales<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les cons\u00e9quences li\u00e9es aux avis positifs ou n\u00e9gatifs peuvent \u00eatre assez similaires, mais s'inscrivent dans des registres diff\u00e9rents. Gr\u00e2ce \u00e0 Internet, ces avis peuvent avoir un impact consid\u00e9rable sur votre activit\u00e9 et constituent un autre moyen de promouvoir votre entreprise en ligne. Ne sous-estimez donc pas l'importance des avis, et encouragez vos clients \u00e0 en laisser sur votre entreprise ! Ils peuvent mettre votre entreprise en valeur et vous permettre de recueillir l'avis de vos clients sur les points \u00e0 am\u00e9liorer ou sur les atouts de votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Votre entreprise fait-elle l'objet d'\u00e9valuations en ligne ? Que pensez-vous des entreprises qui ont des avis n\u00e9gatifs ou qui n'ont pas d'avis ?<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Pour en savoir plus <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/how-to-get-reviews-for-your-membership-site\/\"><em>Comment obtenir des \u00e9valuations pour votre site d'adh\u00e9sion<\/em><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/memberpress.com\/fr\/ways-to-handle-positive-and-negative-feedback-about-your-membership-site\/\">5 fa\u00e7ons de g\u00e9rer les commentaires positifs et n\u00e9gatifs sur votre site d'adh\u00e9sion<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/memberpress.com\/fr\/social-media-listening-ears-on\/\">\u00c9coute des m\u00e9dias sociaux : Les oreilles en \u00e9veil !<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n\nSi vous avez aim\u00e9 cet article, suivez-nous sur&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;pour plus de contenu. Vous pouvez \u00e9galement trouver MemberPress sur&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;et&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.\n\n<\/p>","protected":false},"excerpt":{"rendered":"<p>With the rise of online businesses, the significance and popularity of user reviews have increased rapidly. Online reviews help potential customers and consumers decide whether or not your online business is worth pursuing. And as time has gone on, reviews have proven to be integral to your business. If you have an online business, you [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":19506,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,94,362],"tags":[462,322,584],"class_list":["post-19483","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-marketing","category-social-media","tag-membership-business","tag-online-business","tag-user-reviews","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"But how much weight do user reviews REALLY carry? 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