{"id":19561,"date":"2019-10-16T10:13:03","date_gmt":"2019-10-16T16:13:03","guid":{"rendered":"https:\/\/memberpress.com\/?p=19561"},"modified":"2019-10-16T10:13:06","modified_gmt":"2019-10-16T16:13:06","slug":"how-to-add-printables-to-your-membership-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-add-printables-to-your-membership-business\/","title":{"rendered":"Comment ajouter des documents imprimables \u00e0 votre activit\u00e9 d'adh\u00e9sion"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Il existe de nombreuses fa\u00e7ons de mon\u00e9tiser votre activit\u00e9 en ligne, mais l'une d'entre elles est peut-\u00eatre moins connue : les t\u00e9l\u00e9chargements num\u00e9riques.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Que sont les t\u00e9l\u00e9chargements num\u00e9riques ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les t\u00e9l\u00e9chargements num\u00e9riques sont des produits num\u00e9riques que vous pouvez cr\u00e9er pour les vendre en ligne \u00e0 des clients qui les utiliseront dans le cadre de leur activit\u00e9 professionnelle et\/ou de leur vie priv\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les t\u00e9l\u00e9chargements num\u00e9riques peuvent inclure des \u00e9l\u00e9ments tels que des agendas et des journaux, des calendriers, des autocollants, des livres \u00e9lectroniques et des cahiers d'exercices, des pages de coloriage, des mod\u00e8les, des articles de papeterie et bien plus encore. Les possibilit\u00e9s sont infinies ! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce billet, nous parlerons des t\u00e9l\u00e9chargements num\u00e9riques et de la mani\u00e8re dont vous pouvez les int\u00e9grer \u00e0 votre mod\u00e8le d'entreprise !<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Les t\u00e9l\u00e9chargements num\u00e9riques sont-ils difficiles \u00e0 r\u00e9aliser ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'avantage des t\u00e9l\u00e9chargements num\u00e9riques, c'est qu'il n'est pas n\u00e9cessaire d'\u00eatre un as de la technologie ou un g\u00e9nie du design pour les r\u00e9aliser !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour commencer \u00e0 cr\u00e9er un fichier num\u00e9rique t\u00e9l\u00e9chargeable, il vous suffit d\u2019un traitement de texte (comme Microsoft Word, Google Docs, Dropbox Paper, etc.). Si vous souhaitez ajouter des \u00e9l\u00e9ments suppl\u00e9mentaires \u00e0 votre document imprimable, vous pouvez utiliser des outils comme Adobe, des logiciels de graphisme (tels que Canva, PicMonkey, etc.) ou des banques d'images pour donner vie \u00e0 votre cr\u00e9ation. C'est aussi simple que \u00e7a pour se lancer !<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Qu'est-ce qui rend le t\u00e9l\u00e9chargement num\u00e9rique si attrayant pour les clients ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les t\u00e9l\u00e9chargements num\u00e9riques sont attrayants pour les clients pour les raisons suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Ils sont simples \u00e0 utiliser.<\/strong> Les clients recherchent des mod\u00e8les et des lignes directrices qui leur faciliteront la vie sans trop de difficult\u00e9s.<\/li><li><strong>Ils sont peu co\u00fbteux.<\/strong> Les t\u00e9l\u00e9chargements num\u00e9riques ne n\u00e9cessitent pas de frais d'exp\u00e9dition suppl\u00e9mentaires et les prix sont plus bas parce que vous n'avez rien \u00e0 imprimer ni \u00e0 relier. Vous envoyez le document au client, qui se charge du reste ! <\/li><li><strong>Pas de d\u00e9lai d'attente.<\/strong> Vos clients abonn\u00e9s n'ont pas besoin d'attendre que la poste leur livre leur produit. Il leur suffit d'attendre quelques secondes que votre e-mail apparaisse dans leur bo\u00eete de r\u00e9ception ou que le t\u00e9l\u00e9chargement du document soit termin\u00e9 sur leur ordinateur ou leur t\u00e9l\u00e9phone !<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Pourquoi les propri\u00e9taires d'entreprises en ligne adorent-ils les t\u00e9l\u00e9chargements num\u00e9riques ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez une activit\u00e9 d'adh\u00e9sion ou toute autre activit\u00e9 en ligne, vous allez adorer les t\u00e9l\u00e9chargements num\u00e9riques :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Elles ne n\u00e9cessitent aucune comp\u00e9tence technique. <\/strong>Pas besoin d'avoir des connaissances approfondies en mati\u00e8re de techniques de base pour cr\u00e9er un fichier num\u00e9rique \u00e0 t\u00e9l\u00e9charger. Il suffit d'utiliser vos outils de base, dont la plupart sont gratuits, et le tour est jou\u00e9 !<\/li><li><strong>C'est bon march\u00e9<\/strong>. La fabrication de ces produits ne n\u00e9cessite pas de grosses sommes d'argent ! Comme nous l'avons d\u00e9j\u00e0 dit, la plupart des outils sont gratuits et vous n'avez pas besoin de cr\u00e9er et de publier quoi que ce soit ou d'exp\u00e9dier des produits. Vous cr\u00e9ez des fichiers et les mettez \u00e0 disposition pour le t\u00e9l\u00e9chargement ou l'envoi par courrier \u00e9lectronique.<\/li><li><strong>Ils vendent.<\/strong> Il faut bien l'admettre, de nos jours, tout le monde recherche la facilit\u00e9 et adore faire de bonnes affaires. Les t\u00e9l\u00e9chargements num\u00e9riques offrent le meilleur des deux mondes ! Ces produits, \u00e0 la fois abordables et simples d'utilisation, constituent n\u00e9anmoins une aide pr\u00e9cieuse pour les clients et resteront toujours un excellent moyen de g\u00e9n\u00e9rer des revenus passifs !<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Comment gagner de l'argent avec les t\u00e9l\u00e9chargements num\u00e9riques ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous n\u2019avez jamais envisag\u00e9 de cr\u00e9er et de vendre des fichiers t\u00e9l\u00e9chargeables dans le cadre de votre activit\u00e9 en ligne, cela peut sembler un peu intimidant. Cependant, ce n\u2019est pas forc\u00e9ment si compliqu\u00e9 ! Voici quelques m\u00e9thodes que vous pouvez utiliser pour vendre vos fichiers num\u00e9riques :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Commencez par une version gratuite.<\/strong> Si vous souhaitez commencer \u00e0 vendre des produits num\u00e9riques sur votre site d'adh\u00e9sion, pensez peut-\u00eatre \u00e0 commencer par une version gratuite de votre document imprimable. Proposez un aper\u00e7u d'un livre de recettes au format num\u00e9rique, de quelques pages d'un cahier d'exercices ou d'un livre num\u00e9rique pour susciter l'int\u00e9r\u00eat des visiteurs. Une fois que vous les aurez captiv\u00e9s gr\u00e2ce \u00e0 cet aper\u00e7u, ils auront envie d'acheter le produit dans son int\u00e9gralit\u00e9 !<\/li><li><strong>Cr\u00e9er des offres group\u00e9es<\/strong>. Une autre m\u00e9thode efficace pour vendre votre produit consiste \u00e0 le proposer en lot avec d'autres produits ! Si votre boutique en ligne propose des produits similaires ou compl\u00e9mentaires \u00e0 votre fichier imprimable, commencez par proposer votre t\u00e9l\u00e9chargement num\u00e9rique sous forme d\u2019offre group\u00e9e avec ce produit. Cela vous permettra non seulement de mieux commercialiser votre produit et de le faire conna\u00eetre \u00e0 davantage de fans, mais aussi de renforcer l\u2019attrait de votre fichier imprimable en tant que produit autonome si vos clients finissent par l\u2019appr\u00e9cier.<\/li><li><strong>R\u00e9diger des articles de blog ou des articles invit\u00e9s.<\/strong> R\u00e9digez des articles sur votre blog ou pour des invit\u00e9s qui se rapportent \u00e0 votre produit imprimable et utilisez-les comme un autre entonnoir pour vendre votre produit imprimable. Utilisez l'article de blog pour cr\u00e9er un lien vers le produit dans votre boutique en ligne ou vers votre page d'accueil pour attirer des clients potentiels !<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Les cl\u00e9s d'un num\u00e9rique solide T\u00e9l\u00e9charger<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme nous l'avons dit plus haut, les documents \u00e0 imprimer sont faciles \u00e0 cr\u00e9er, mais il ne faut pas sous-estimer certains \u00e9l\u00e9ments cl\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>L'image de marque.<\/strong> Votre document imprimable doit servir de support suppl\u00e9mentaire pour promouvoir votre activit\u00e9 d'adh\u00e9sion et attirer de nouveaux clients. Veillez \u00e0 ce que les personnes qui disposent de vos documents imprimables sachent que c'est votre entreprise qui les a cr\u00e9\u00e9s et qu'elles sachent comment vous contacter si elles souhaitent en savoir plus sur vous.<\/li><li><strong>Format.<\/strong> Vous ne pouvez pas vendre un fichier imprimable s'il n'est pas imprimable ! Avant de mettre votre fichier num\u00e9rique \u00e0 la disposition du grand public, assurez-vous que votre fichier imprimable est correctement mis en page et qu'il est dans un format qui permettra \u00e0 vos utilisateurs de l'imprimer et de l'utiliser facilement.<\/li><li><strong>Utilit\u00e9.<\/strong> Assurez-vous que le fichier t\u00e9l\u00e9chargeable que vous cr\u00e9ez correspond \u00e0 ce que vos clients souhaitent ou dont ils ont besoin. Soyez \u00e0 l'\u00e9coute de vos clients et de ce qu'ils recherchent, afin de savoir quel type de fichier imprimable ils ach\u00e8teront.<\/li><li><strong>Valeur.<\/strong> R\u00e9fl\u00e9chissez \u00e0 la mani\u00e8re dont votre document imprimable aidera vos clients. Assurez-vous que ce produit en vaille la peine pour eux. Plus vous offrez de valeur ajout\u00e9e avec votre produit, plus vos clients appr\u00e9cieront votre offre d'abonnement dans son ensemble.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Avez-vous cr\u00e9\u00e9 des t\u00e9l\u00e9chargements num\u00e9riques pour votre activit\u00e9 en ligne ?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, suivez-nous sur&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;pour plus de contenu. Vous pouvez \u00e9galement trouver MemberPress sur&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;et&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>There are many different ways that you can monetize your online business, but one method that may be lesser known is digital downloads. What Are Digital Downloads? Digital downloads are digital products that you can create to sell online for customers to use in their business and\/or personal lives. Digital downloads can include things like [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":19635,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,134,102,145],"tags":[462,322,346,591],"class_list":["post-19561","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-how-to-2","category-monetization","category-tools","tag-membership-business","tag-online-business","tag-passive-income","tag-printables","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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