{"id":19655,"date":"2019-10-28T08:38:12","date_gmt":"2019-10-28T14:38:12","guid":{"rendered":"https:\/\/memberpress.com\/?p=19655"},"modified":"2020-05-29T16:15:52","modified_gmt":"2020-05-29T22:15:52","slug":"what-is-local-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/","title":{"rendered":"Qu'est-ce que le r\u00e9f\u00e9rencement local et pourquoi en avez-vous besoin ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Optimisation des moteurs de recherche (SEO) (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/what-is-seo\/\" target=\"_blank\">Optimisation des moteurs de recherche (SEO)<\/a> On consid\u00e8re souvent que le r\u00e9f\u00e9rencement naturel vise \u00e0 accro\u00eetre la visibilit\u00e9 de votre site sur l'ensemble du Web. Cependant, en particulier pour les petites entreprises physiques, il est parfois plus judicieux de cibler les clients potentiels qui se trouvent physiquement \u00e0 proximit\u00e9.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab4ed907f1f6\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab4ed907f1f6\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/#What_Is_Local_SEO_and_Why_Do_You_Need_It\" >Qu'est-ce que le r\u00e9f\u00e9rencement local et pourquoi en avez-vous besoin ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/#How_Can_You_Get_Started_With_Local_SEO\" >Comment d\u00e9marrer avec le r\u00e9f\u00e9rencement local ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/#1_Optimize_for_Location-Based_Keywords\" >1. Optimiser les mots-cl\u00e9s bas\u00e9s sur la localisation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/#2_Claim_Your_Google_My_Business_Profile\" >2. R\u00e9clamez votre profil Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/#3_Write_a_Blog_Featuring_Topics_of_Local_Interest\" >3. R\u00e9diger un blog sur des sujets d'int\u00e9r\u00eat local<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, vous pouvez mettre en \u0153uvre une strat\u00e9gie appel\u00e9e \u2018 r\u00e9f\u00e9rencement local \u2019 afin d\u2019indiquer aux moteurs de recherche que votre emplacement g\u00e9ographique est important et qu\u2019il doit \u00eatre pris en compte dans le classement de votre site. Gr\u00e2ce \u00e0 quelques ajustements simples, vous pouvez faire conna\u00eetre le nom de votre entreprise aupr\u00e8s des clients de votre r\u00e9gion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons vous expliquer ce qu'est le r\u00e9f\u00e9rencement local et pourquoi il s'agit d'une strat\u00e9gie judicieuse pour les propri\u00e9taires de petites entreprises et toute autre personne disposant d'un site web ax\u00e9 sur une zone g\u00e9ographique sp\u00e9cifique. Nous vous donnerons ensuite quelques conseils pour le mettre en \u0153uvre. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Local_SEO_and_Why_Do_You_Need_It\"><\/span>Qu'est-ce que le r\u00e9f\u00e9rencement local et pourquoi en avez-vous besoin ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le r\u00e9f\u00e9rencement local consiste \u00e0 optimiser votre contenu pour qu'il apparaisse dans les recherches sp\u00e9cifiques \u00e0 un lieu. Par exemple, si vous g\u00e9rez un bed and breakfast \u00e0 Denver, dans le Colorado, vous souhaiterez peut-\u00eatre mettre en \u0153uvre certaines strat\u00e9gies pour augmenter la probabilit\u00e9 que votre site apparaisse dans des recherches telles que \"Denver lodging\" (h\u00e9bergement \u00e0 Denver) ou \"bed and breakfast Denver\" (chambre d'h\u00f4tes \u00e0 Denver).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous appliquez d\u00e9j\u00e0 les meilleures pratiques en mati\u00e8re de r\u00e9f\u00e9rencement naturel (SEO) pour am\u00e9liorer votre classement, cela peut vous sembler excessif. Cependant, pour rivaliser avec des g\u00e9ants tels qu'Amazon et Walmart, <a href=\"https:\/\/memberpress.com\/fr\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"petites entreprises (s&#039;ouvre dans un nouvel onglet)\">petites entreprises<\/a> ont besoin d'une longueur d'avance pour appara\u00eetre dans les r\u00e9sultats de recherche. De plus, les statistiques montrent que l'optimisation pour les recherches g\u00e9olocalis\u00e9es pr\u00e9sente de nombreux avantages. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, les recherches contenant les termes \"pr\u00e8s de moi\" ou \"\u00e0 proximit\u00e9\" <a rel=\"noreferrer noopener\" aria-label=\"a augment\u00e9 de 900 % (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-leverage-near-me-searches\" target=\"_blank\">a augment\u00e9 de 900 %.<\/a> entre 2013 et 2017, et les chiffres n'ont cess\u00e9 d'augmenter depuis. 84 % des personnes qui effectuent des recherches en fonction de l'emplacement recherchent de la nourriture ou des restaurants, tandis que 56 % utilisent les recherches \"pr\u00e8s de chez moi\" pour trouver des divertissements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, <a rel=\"noreferrer noopener\" aria-label=\"72 % des clients (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">72 % des clients<\/a> qui effectuent des recherches locales se rendent dans un magasin situ\u00e9 \u00e0 moins de cinq miles de leur emplacement. Cela \u00e9tant dit, investir dans le r\u00e9f\u00e9rencement local peut accro\u00eetre consid\u00e9rablement votre visibilit\u00e9 en ligne, ainsi que le nombre de personnes qui franchissent vos portes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Get_Started_With_Local_SEO\"><\/span>Comment d\u00e9marrer avec le r\u00e9f\u00e9rencement local ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si les chiffres ci-dessus vous ont convaincu que le r\u00e9f\u00e9rencement local est indispensable pour votre entreprise, vous avez de la chance. Voici trois conseils cl\u00e9s pour am\u00e9liorer le classement de votre site web dans les r\u00e9sultats de recherche locale ; aucun d\u2019entre eux n\u2019est difficile \u00e0 mettre en \u0153uvre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Optimize_for_Location-Based_Keywords\"><\/span>1. Optimiser les mots-cl\u00e9s bas\u00e9s sur la localisation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tout comme vous optimisez d\u00e9j\u00e0 votre site en utilisant des termes de recherche populaires li\u00e9s \u00e0 votre secteur d'activit\u00e9, vous pouvez incorporer certains mots et expressions sp\u00e9cifiques pour attirer l'attention des robots d'indexation des moteurs de recherche sur votre emplacement. Parmi les exemples les plus courants, citons le type d'entreprise associ\u00e9 \u00e0 \"pr\u00e8s de chez moi\", ainsi qu'au nom de votre ville.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe plusieurs fa\u00e7ons de d\u00e9terminer quels mots-cl\u00e9s conviennent le mieux \u00e0 votre site. Tout d'abord, pensez \u00e0 votre public. Si vous cherchez \u00e0 attirer des visiteurs venus d'ailleurs (comme dans notre exemple pr\u00e9c\u00e9dent concernant les chambres d'h\u00f4tes), utiliser le nom de votre ville est sans doute la meilleure solution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, les restaurants, les magasins de v\u00eatements et autres petites entreprises susceptibles d\u2019int\u00e9resser les personnes se trouvant d\u00e9j\u00e0 \u00e0 proximit\u00e9 pourraient obtenir de meilleurs r\u00e9sultats en utilisant des mots-cl\u00e9s du type \u201c pr\u00e8s de chez moi \u201d pour optimiser leur contenu. Pour obtenir davantage de conseils, vous pouvez envisager d\u2019utiliser un outil de planification de mots-cl\u00e9s tel que SEMRush :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"La page d&#039;accueil de SEMRush.\" class=\"wp-image-19657\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-768x394.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1536x788.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-2048x1050.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-331x170.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-840x431.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1216x624.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1832x940.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-700x359.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1080x554.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vous aurez ainsi une id\u00e9e du volume de recherche du mot-cl\u00e9 que vous avez choisi, ainsi que des alternatives que vous pourriez envisager.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Claim_Your_Google_My_Business_Profile\"><\/span>2. R\u00e9clamez votre <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (ouvre un nouvel onglet)\">Google My Business<\/a> Profil<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (ouvre un nouvel onglet)\">Google My Business<\/a> est une plateforme qui permet aux propri\u00e9taires d'entreprises de partager des informations cl\u00e9s avec des clients potentiels dans Google Maps et sur les pages de r\u00e9sultats des moteurs de recherche (SERP) :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png\" alt=\"Exemple de profil Google My Business pour un caf\u00e9 local sur une page SERP de Google.\" class=\"wp-image-19658\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-300x198.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-768x507.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1536x1014.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-2048x1351.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-258x170.png 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-840x554.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1037x684.png 1037w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1561x1030.png 1561w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-700x462.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-156x103.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1080x713.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">C'est un moyen simple pour les internautes de consulter vos horaires d'ouverture, vos coordonn\u00e9es et d'autres informations essentielles avant m\u00eame d'acc\u00e9der \u00e0 votre site web. Google cr\u00e9e automatiquement ces fiches, mais vous devez officiellement \u2018 revendiquer \u2019 la v\u00f4tre pour pouvoir la modifier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour ce faire, rendez-vous sur la page d'accueil de Google My Business et cliquez sur le bouton <em>G\u00e9rer maintenant<\/em> bouton :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png\" alt=\"La page d&#039;accueil de Google My Business.\" class=\"wp-image-19659\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-300x170.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-768x435.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1536x870.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-2048x1160.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-840x476.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1208x684.png 1208w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1819x1030.png 1819w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-700x396.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1080x611.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, saisissez le nom de votre entreprise et s\u00e9lectionnez-le dans le menu d\u00e9roulant qui s'affiche. Si votre entreprise n'appara\u00eet pas dans la liste, vous pouvez cliquer sur <em>Ajouter votre entreprise \u00e0 Google<\/em> et suivez les instructions fournies :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png\" alt=\"Trouver ou ajouter une nouvelle entreprise dans Google.\" class=\"wp-image-19660\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-300x190.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-768x487.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1536x973.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-2048x1298.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-268x170.png 268w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-840x532.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1079x684.png 1079w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1626x1030.png 1626w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-700x444.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-156x99.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1080x684.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous aurez trouv\u00e9 ou ajout\u00e9 votre entreprise, vous devrez cliquer sur <em>G\u00e9rer maintenant<\/em> encore une fois :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png\" alt=\"S\u00e9lectionner votre entreprise dans les r\u00e9sultats sugg\u00e9r\u00e9s par Google.\" class=\"wp-image-19661\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-300x167.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-768x427.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1536x854.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-306x170.png 306w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-840x467.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1216x676.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-700x389.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1080x600.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now.png 1734w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Afin de v\u00e9rifier que vous \u00eates bien le propri\u00e9taire de l'entreprise que vous essayez de revendiquer, Google vous demandera de fournir un num\u00e9ro de t\u00e9l\u00e9phone, une adresse e-mail ou une adresse postale \u00e0 laquelle il pourra envoyer un code :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png\" alt=\"Options de v\u00e9rification de Google My Business.\" class=\"wp-image-19662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-300x186.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-768x476.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1536x951.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-275x170.png 275w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-840x520.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1105x684.png 1105w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1664x1030.png 1664w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-700x433.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-156x97.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1080x669.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous aurez re\u00e7u et saisi votre code, vous pourrez modifier votre profil. Pensez \u00e0 ajouter des photos et des avis en plus des informations sur votre entreprise, afin d'attirer davantage d'internautes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Write_a_Blog_Featuring_Topics_of_Local_Interest\"><\/span>3. R\u00e9diger un blog sur des sujets d'int\u00e9r\u00eat local<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing de contenu est une m\u00e9thode qui a fait ses preuves pour augmenter le trafic de votre site web. Si vous souhaitez attirer plus particuli\u00e8rement les habitants de votre r\u00e9gion, vous pourriez aborder des sujets susceptibles d'int\u00e9resser les personnes vivant \u00e0 proximit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vous pourriez r\u00e9diger des comptes rendus de festivals ou d'\u00e9v\u00e9nements locaux. Les critiques de restaurants, les interviews de chefs d'entreprise locaux et les sujets li\u00e9s \u00e0 l'actualit\u00e9 locale constituent \u00e9galement des th\u00e8mes pertinents pour le blog de votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette pratique peut non seulement <a rel=\"noreferrer noopener\" aria-label=\"attirer plus de visiteurs sur votre site (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">attirer plus de visiteurs sur votre site<\/a>, mais cela montre \u00e9galement que vous \u00eates impliqu\u00e9 et engag\u00e9 au sein de votre communaut\u00e9. Les clients prennent souvent leurs d\u00e9cisions d'achat <a rel=\"noreferrer noopener\" aria-label=\"en fonction de leurs valeurs (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#111b081e5464\" target=\"_blank\">sur la base de leurs valeurs<\/a>La d\u00e9monstration de votre alignement sur l'environnement local pourrait m\u00eame stimuler les ventes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cr\u00e9ation d'un blog demande beaucoup de travail. Cependant, maintenir une fr\u00e9quence r\u00e9guli\u00e8re <a rel=\"noreferrer noopener\" aria-label=\"calendrier des affectations (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/how-to-schedule-blog-posts-in-your-membership-site-using-gutenberg\/\" target=\"_blank\">calendrier d'affichage<\/a>Le fait de publier des contenus pertinents pour votre public et de pr\u00eater attention \u00e0 des d\u00e9tails tels que la grammaire et l'orthographe contribue grandement \u00e0 affiner votre strat\u00e9gie de marketing de contenu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les petites entreprises sont d\u00e9savantag\u00e9es lorsqu'il s'agit de rivaliser avec les grandes enseignes. Cependant, avec une strat\u00e9gie adapt\u00e9e, vous pouvez accro\u00eetre votre visibilit\u00e9 locale afin de stimuler vos ventes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous avons partag\u00e9 trois conseils pour am\u00e9liorer votre r\u00e9f\u00e9rencement local :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Optimiser pour les mots-cl\u00e9s bas\u00e9s sur la localisation.<\/li><li>R\u00e9clamez votre <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (ouvre un nouvel onglet)\">Google My Business<\/a> profil.<\/li><li>R\u00e9diger un blog sur des sujets d'int\u00e9r\u00eat local.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur le r\u00e9f\u00e9rencement local ou sur sa mise en \u0153uvre ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is often thought of in terms of increasing your site&#8217;s visibility all across the web. However, particularly for small brick-and-mortar businesses, sometimes it&#8217;s wiser to appeal to potential customers who are physically close by. Fortunately, you can implement a strategy known as &#8216;local SEO&#8217; to let search engines know that your [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":19718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144],"tags":[],"class_list":["post-19655","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Helping your small business stand out among the big box companies in search results can be difficult. 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