{"id":19655,"date":"2019-10-28T08:38:12","date_gmt":"2019-10-28T14:38:12","guid":{"rendered":"https:\/\/memberpress.com\/?p=19655"},"modified":"2020-05-29T16:15:52","modified_gmt":"2020-05-29T22:15:52","slug":"what-is-local-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/","title":{"rendered":"Qu'est-ce que le r\u00e9f\u00e9rencement local et pourquoi en avez-vous besoin ?"},"content":{"rendered":"<p><a rel=\"noreferrer noopener\" aria-label=\"Optimisation des moteurs de recherche (SEO) (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/what-is-seo\/\" target=\"_blank\">Optimisation des moteurs de recherche (SEO)<\/a> est souvent consid\u00e9r\u00e9 comme un moyen d'accro\u00eetre la visibilit\u00e9 de votre site sur l'ensemble du Web. Toutefois, en particulier pour les petits commerces de proximit\u00e9, il est parfois plus judicieux de s'adresser \u00e0 des clients potentiels qui se trouvent physiquement \u00e0 proximit\u00e9.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d4abc1cec3e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4abc1cec3e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/#What_Is_Local_SEO_and_Why_Do_You_Need_It\" >Qu'est-ce que le r\u00e9f\u00e9rencement local et pourquoi en avez-vous besoin ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/#How_Can_You_Get_Started_With_Local_SEO\" >Comment d\u00e9marrer avec le r\u00e9f\u00e9rencement local ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/#1_Optimize_for_Location-Based_Keywords\" >1. Optimiser les mots-cl\u00e9s bas\u00e9s sur la localisation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/#2_Claim_Your_Google_My_Business_Profile\" >2. R\u00e9clamez votre profil Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/#3_Write_a_Blog_Featuring_Topics_of_Local_Interest\" >3. R\u00e9diger un blog sur des sujets d'int\u00e9r\u00eat local<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Fortunately, you can implement a strategy known as \u2018local SEO' to let search engines know that your location is important, and it should play a role in your site's ranking. With a few simple tweaks, you can get your business' name in front of customers in your area.<\/p>\n\n\n\n<p>Dans cet article, nous expliquerons ce qu'est le r\u00e9f\u00e9rencement local et pourquoi il s'agit d'une d\u00e9marche intelligente pour les propri\u00e9taires de petites entreprises et d'autres personnes ayant des sites web sp\u00e9cifiques \u00e0 un lieu. Nous partagerons ensuite quelques conseils pour le mettre en \u0153uvre. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Local_SEO_and_Why_Do_You_Need_It\"><\/span>Qu'est-ce que le r\u00e9f\u00e9rencement local et pourquoi en avez-vous besoin ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Local SEO refers to the process of optimizing your content to appear in location-specific searches. For instance, if you run a bed and breakfast in Denver, Colorado, you may want to implement some strategies to increase the likelihood that your site will appear in searches like \u201cDenver lodging\u201d or \u201cbed and breakfast Denver\u201d.<\/p>\n\n\n\n<p>Si vous utilisez d\u00e9j\u00e0 les meilleures pratiques de r\u00e9f\u00e9rencement pour am\u00e9liorer votre classement, cela peut sembler exag\u00e9r\u00e9. Cependant, pour concurrencer les grandes marques telles qu'Amazon et Walmart, <a href=\"https:\/\/memberpress.com\/fr\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"petites entreprises (s&#039;ouvre dans un nouvel onglet)\">petites entreprises<\/a> ont besoin d'une longueur d'avance pour appara\u00eetre dans les r\u00e9sultats de recherche. De plus, les statistiques montrent que l'optimisation pour les recherches g\u00e9olocalis\u00e9es pr\u00e9sente de nombreux avantages. <\/p>\n\n\n\n<p>For starters, searches containing the terms \u201cnear me\u201d or \u201cclose by\u201d <a rel=\"noreferrer noopener\" aria-label=\"a augment\u00e9 de 900 % (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-leverage-near-me-searches\" target=\"_blank\">a augment\u00e9 de 900 %.<\/a> between 2013 and 2017, and the numbers have continued to go up since then. 84 percent of location-related searchers are looking for food or restaurants, while 56 percent use \u201cnear me\u201d searches to find entertainment.<\/p>\n\n\n\n<p>Plus, <a rel=\"noreferrer noopener\" aria-label=\"72 % des clients (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">72 % des clients<\/a> qui effectuent des recherches locales se rendent dans un magasin situ\u00e9 \u00e0 moins de cinq miles de leur emplacement. Cela \u00e9tant dit, investir dans le r\u00e9f\u00e9rencement local peut accro\u00eetre consid\u00e9rablement votre visibilit\u00e9 en ligne, ainsi que le nombre de personnes qui franchissent vos portes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Get_Started_With_Local_SEO\"><\/span>Comment d\u00e9marrer avec le r\u00e9f\u00e9rencement local ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si les chiffres ci-dessus vous ont convaincu que le r\u00e9f\u00e9rencement local est une n\u00e9cessit\u00e9 pour votre entreprise, vous avez de la chance. Voici trois conseils cl\u00e9s pour donner \u00e0 votre site web un coup de pouce dans les classements de la recherche locale, dont aucun n'est difficile \u00e0 mettre en \u0153uvre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Optimize_for_Location-Based_Keywords\"><\/span>1. Optimiser les mots-cl\u00e9s bas\u00e9s sur la localisation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Just as you may already optimize your site using popular search terms related to your industry, you can incorporate some specific words and phrases to tip search engine crawlers off to your location. Popular examples include your business type paired with \u201cnear me\u201d, as well as with the name of your city.<\/p>\n\n\n\n<p>Il existe plusieurs fa\u00e7ons de d\u00e9terminer les mots-cl\u00e9s les mieux adapt\u00e9s \u00e0 votre site. Tout d'abord, tenez compte de votre public. Si vous essayez d'attirer les touristes (comme dans notre exemple de chambres d'h\u00f4tes), il est probablement plus judicieux d'utiliser le nom de votre ville.<\/p>\n\n\n\n<p>However, restaurants, clothing stores, and other small businesses that are likely to be of interest to people who are already in their general vicinity may fare better using \u201cnear me\u201d keywords to optimize their content. For more guidance, you may want to consider a keyword planning tool such as <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" title=\"Lien d&#039;affiliation Semrush\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">SEMRush<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"La page d&#039;accueil de SEMRush.\" class=\"wp-image-19657\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-768x394.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1536x788.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-2048x1050.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-331x170.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-840x431.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1216x624.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1832x940.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-700x359.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1080x554.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Vous aurez ainsi une id\u00e9e du volume de recherche du mot-cl\u00e9 que vous avez choisi, ainsi que des alternatives que vous pourriez envisager.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Claim_Your_Google_My_Business_Profile\"><\/span>2. R\u00e9clamez votre <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (ouvre un nouvel onglet)\">Google My Business<\/a> Profil<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (ouvre un nouvel onglet)\">Google My Business<\/a> est une plateforme qui permet aux propri\u00e9taires d'entreprises de partager des informations cl\u00e9s avec des clients potentiels dans Google Maps et sur les pages de r\u00e9sultats des moteurs de recherche (SERP) :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png\" alt=\"Exemple de profil Google My Business pour un caf\u00e9 local sur une page SERP de Google.\" class=\"wp-image-19658\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-300x198.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-768x507.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1536x1014.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-2048x1351.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-258x170.png 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-840x554.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1037x684.png 1037w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1561x1030.png 1561w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-700x462.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-156x103.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1080x713.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>This is an easy way for searchers to view your hours of operation, contact information, and other key details before they even reach your website. Google automatically creates these profiles, but you have to formally \u2018claim' yours in order to modify it.<\/p>\n\n\n\n<p>Pour ce faire, rendez-vous sur la page d'accueil de Google My Business et cliquez sur le bouton <em>G\u00e9rer maintenant<\/em> bouton :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png\" alt=\"La page d&#039;accueil de Google My Business.\" class=\"wp-image-19659\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-300x170.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-768x435.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1536x870.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-2048x1160.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-840x476.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1208x684.png 1208w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1819x1030.png 1819w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-700x396.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1080x611.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Saisissez ensuite le nom de votre entreprise et s\u00e9lectionnez-le dans le menu d\u00e9roulant qui s'affiche. Si votre entreprise ne figure pas dans la liste, vous pouvez cliquer sur <em>Ajouter votre entreprise \u00e0 Google<\/em> et suivez les instructions fournies :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png\" alt=\"Trouver ou ajouter une nouvelle entreprise dans Google.\" class=\"wp-image-19660\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-300x190.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-768x487.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1536x973.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-2048x1298.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-268x170.png 268w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-840x532.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1079x684.png 1079w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1626x1030.png 1626w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-700x444.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-156x99.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1080x684.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Une fois que vous avez trouv\u00e9 ou ajout\u00e9 votre entreprise, vous devez cliquer sur <em>G\u00e9rer maintenant<\/em> encore une fois :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png\" alt=\"S\u00e9lectionner votre entreprise dans les r\u00e9sultats sugg\u00e9r\u00e9s par Google.\" class=\"wp-image-19661\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-300x167.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-768x427.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1536x854.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-306x170.png 306w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-840x467.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1216x676.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-700x389.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1080x600.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now.png 1734w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Afin de v\u00e9rifier que vous \u00eates bien le propri\u00e9taire de l'entreprise que vous essayez de d\u00e9clarer, Google vous demandera de fournir un num\u00e9ro de t\u00e9l\u00e9phone, une adresse \u00e9lectronique ou une adresse physique o\u00f9 il pourra envoyer un code :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png\" alt=\"Options de v\u00e9rification de Google My Business.\" class=\"wp-image-19662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-300x186.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-768x476.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1536x951.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-275x170.png 275w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-840x520.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1105x684.png 1105w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1664x1030.png 1664w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-700x433.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-156x97.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1080x669.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Apr\u00e8s avoir re\u00e7u et saisi votre code, vous pourrez modifier votre profil. Pensez \u00e0 ajouter des photos et des commentaires en plus des informations relatives \u00e0 votre entreprise, afin d'attirer davantage de chercheurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Write_a_Blog_Featuring_Topics_of_Local_Interest\"><\/span>3. R\u00e9diger un blog sur des sujets d'int\u00e9r\u00eat local<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le marketing de contenu est une m\u00e9thode \u00e9prouv\u00e9e pour am\u00e9liorer le trafic de votre site web. Si vous esp\u00e9rez attirer les habitants de votre r\u00e9gion, vous pouvez aborder des sujets qui les int\u00e9ressent.<\/p>\n\n\n\n<p>Vous pouvez par exemple r\u00e9diger des r\u00e9capitulatifs de festivals ou d'\u00e9v\u00e9nements locaux. Les critiques de restaurants, les interviews de propri\u00e9taires d'entreprises locales et les sujets li\u00e9s \u00e0 l'actualit\u00e9 locale sont \u00e9galement des th\u00e8mes viables pour le blog de votre entreprise.<\/p>\n\n\n\n<p>Cette pratique peut non seulement <a rel=\"noreferrer noopener\" aria-label=\"attirer plus de visiteurs sur votre site (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">attirer plus de visiteurs sur votre site<\/a>mais cela montre aussi que vous \u00eates engag\u00e9 et investi dans votre communaut\u00e9. Les clients prennent souvent des d\u00e9cisions d'achat <a rel=\"noreferrer noopener\" aria-label=\"en fonction de leurs valeurs (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#111b081e5464\" target=\"_blank\">sur la base de leurs valeurs<\/a>La d\u00e9monstration de votre alignement sur l'environnement local pourrait m\u00eame stimuler les ventes.<\/p>\n\n\n\n<p>Le lancement d'un blog comporte de nombreux aspects. Cependant, le maintien d'un <a rel=\"noreferrer noopener\" aria-label=\"calendrier des affectations (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/how-to-schedule-blog-posts-in-your-membership-site-using-gutenberg\/\" target=\"_blank\">calendrier d'affichage<\/a>Le fait de publier des contenus pertinents pour votre public et de pr\u00eater attention \u00e0 des d\u00e9tails tels que la grammaire et l'orthographe contribue grandement \u00e0 affiner votre strat\u00e9gie de marketing de contenu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les petites entreprises ont peu de chances de faire face \u00e0 la concurrence des grandes entreprises. <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> entreprises. Cependant, avec une bonne strat\u00e9gie, vous pouvez augmenter votre visibilit\u00e9 locale pour stimuler les ventes.<\/p>\n\n\n\n<p>Dans cet article, nous avons partag\u00e9 trois conseils pour am\u00e9liorer votre r\u00e9f\u00e9rencement local :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Optimiser pour les mots-cl\u00e9s bas\u00e9s sur la localisation.<\/li><li>R\u00e9clamez votre <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (ouvre un nouvel onglet)\">Google My Business<\/a> profil.<\/li><li>R\u00e9diger un blog sur des sujets d'int\u00e9r\u00eat local.<\/li><\/ol>\n\n\n\n<p>Avez-vous des questions sur le r\u00e9f\u00e9rencement local ou sur sa mise en \u0153uvre ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is often thought of in terms of increasing your site\u2019s visibility all across the web. However, particularly for small brick-and-mortar businesses, sometimes it\u2019s wiser to appeal to potential customers who are physically close by. Fortunately, you can implement a strategy known as \u2018local SEO\u2019 to let search engines know that your [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":19718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144],"tags":[],"class_list":{"0":"post-19655","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Helping your small business stand out among the big box companies in search results can be difficult. 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La mise en \u0153uvre d'un r\u00e9f\u00e9rencement local peut vous aider \u00e0 accro\u00eetre votre visibilit\u00e9 !","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:09:50","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:48","updated":"2026-03-03 15:06:00"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/business\/\" title=\"Business\">Business<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tWhat Is Local SEO and Why Do You Need It?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Business","link":"https:\/\/memberpress.com\/fr\/blog\/category\/business\/"},{"label":"What Is Local SEO and Why Do You Need It?","link":"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\"Search Engine Optimization (SEO) (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">Search Engine Optimization (SEO)<\/a> is often thought of in terms of increasing your site's visibility all across the web. However, particularly for small brick-and-mortar businesses, sometimes it's wiser to appeal to potential customers who are physically close by.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\"Search Engine Optimization (SEO) (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">Search Engine Optimization (SEO)<\/a> is often thought of in terms of increasing your site's visibility all across the web. However, particularly for small brick-and-mortar businesses, sometimes it's wiser to appeal to potential customers who are physically close by."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, you can implement a strategy known as 'local SEO' to let search engines know that your location is important, and it should play a role in your site's ranking. With a few simple tweaks, you can get your business' name in front of customers in your area.<\/p>","content":[{"type":"text","data":"Fortunately, you can implement a strategy known as 'local SEO' to let search engines know that your location is important, and it should play a role in your site's ranking. With a few simple tweaks, you can get your business' name in front of customers in your area."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we'll explain what local SEO is and why it's a smart move for small business owners and others with location-specific websites. Then we'll share a few tips for implementing it. Let's get started!<\/p>","content":[{"type":"text","data":"In this post, we'll explain what local SEO is and why it's a smart move for small business owners and others with location-specific websites. Then we'll share a few tips for implementing it. Let's get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">What Is Local SEO and Why Do You Need It?<\/h2>","content":"Qu'est-ce que le r\u00e9f\u00e9rencement local et pourquoi en avez-vous besoin ?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Local SEO refers to the process of optimizing your content to appear in location-specific searches. For instance, if you run a bed and breakfast in Denver, Colorado, you may want to implement some strategies to increase the likelihood that your site will appear in searches like \"Denver lodging\" or \"bed and breakfast Denver\".<\/p>","content":[{"type":"text","data":"Local SEO refers to the process of optimizing your content to appear in location-specific searches. For instance, if you run a bed and breakfast in Denver, Colorado, you may want to implement some strategies to increase the likelihood that your site will appear in searches like \"Denver lodging\" or \"bed and breakfast Denver\"."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're already using SEO best practices to increase your rankings, this may seem like overkill. However, in order to compete with huge name brands such as Amazon and Walmart, <a href=\"https:\/\/memberpress.com\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"small businesses (opens in a new tab)\">small businesses<\/a> need a leg up in order to appear in search results. Also, statistics show that there are many key benefits to optimizing for location-based searches. <\/p>","content":[{"type":"text","data":"If you're already using SEO best practices to increase your rankings, this may seem like overkill. However, in order to compete with huge name brands such as Amazon and Walmart, <a href=\"https:\/\/memberpress.com\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"small businesses (opens in a new tab)\">small businesses<\/a> need a leg up in order to appear in search results. Also, statistics show that there are many key benefits to optimizing for location-based searches. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For starters, searches containing the terms \"near me\" or \"close by\" <a rel=\"noreferrer noopener\" aria-label=\"increased by 900 percent (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-leverage-near-me-searches\" target=\"_blank\">increased by 900 percent<\/a> between 2013 and 2017, and the numbers have continued to go up since then. 84 percent of location-related searchers are looking for food or restaurants, while 56 percent use \"near me\" searches to find entertainment.<\/p>","content":[{"type":"text","data":"For starters, searches containing the terms \"near me\" or \"close by\" <a rel=\"noreferrer noopener\" aria-label=\"increased by 900 percent (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-leverage-near-me-searches\" target=\"_blank\">increased by 900 percent<\/a> between 2013 and 2017, and the numbers have continued to go up since then. 84 percent of location-related searchers are looking for food or restaurants, while 56 percent use \"near me\" searches to find entertainment."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Plus, <a rel=\"noreferrer noopener\" aria-label=\"72 percent of customers (opens in a new tab)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">72 percent of customers<\/a> who conduct local searches visit a store within five miles of their location. With all of this said, investing in local SEO can significantly increase your online visibility, as well as the number of people who walk through your doors.<\/p>","content":[{"type":"text","data":"Plus, <a rel=\"noreferrer noopener\" aria-label=\"72 percent of customers (opens in a new tab)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">72 percent of customers<\/a> who conduct local searches visit a store within five miles of their location. With all of this said, investing in local SEO can significantly increase your online visibility, as well as the number of people who walk through your doors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How Can You Get Started With Local SEO?<\/h2>","content":"Comment d\u00e9marrer avec le r\u00e9f\u00e9rencement local ?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If the numbers above have convinced you that local SEO is a must for your business, then you're in luck. Here are three key tips for giving your website a boost in local search rankings, none of which are difficult to implement.<\/p>","content":[{"type":"text","data":"If the numbers above have convinced you that local SEO is a must for your business, then you're in luck. Here are three key tips for giving your website a boost in local search rankings, none of which are difficult to implement."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Optimize for Location-Based Keywords<\/h3>","content":"1. Optimiser les mots-cl\u00e9s bas\u00e9s sur la localisation","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Just as you may already optimize your site using popular search terms related to your industry, you can incorporate some specific words and phrases to tip search engine crawlers off to your location. Popular examples include your business type paired with \"near me\", as well as with the name of your city.<\/p>","content":[{"type":"text","data":"Just as you may already optimize your site using popular search terms related to your industry, you can incorporate some specific words and phrases to tip search engine crawlers off to your location. Popular examples include your business type paired with \"near me\", as well as with the name of your city."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are a few ways to narrow down which keywords are best suited to your site. First, consider your audience. If you're trying to appeal to out-of-towners (like in our bed and breakfast example earlier), using your city's name is probably the smarter route.<\/p>","content":[{"type":"text","data":"There are a few ways to narrow down which keywords are best suited to your site. First, consider your audience. If you're trying to appeal to out-of-towners (like in our bed and breakfast example earlier), using your city's name is probably the smarter route."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, restaurants, clothing stores, and other small businesses that are likely to be of interest to people who are already in their general vicinity may fare better using \"near me\" keywords to optimize their content. For more guidance, you may want to consider a keyword planning tool such as SEMRush:<\/p>","content":[{"type":"text","data":"However, restaurants, clothing stores, and other small businesses that are likely to be of interest to people who are already in their general vicinity may fare better using \"near me\" keywords to optimize their content. For more guidance, you may want to consider a keyword planning tool such as SEMRush:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"The SEMRush homepage.\" class=\"wp-image-19657\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","data":{"alt":"The SEMRush homepage.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","align":"center"},"style":{"width":2784,"height":1428,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This will give you an idea of the search volume of your chosen keyword, as well as any alternatives you may want to consider.<\/p>","content":[{"type":"text","data":"This will give you an idea of the search volume of your chosen keyword, as well as any alternatives you may want to consider."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Claim Your <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> Profile<\/h3>","content":"2. R\u00e9clamez votre profil Google My Business","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> is a platform that enables business owners to share key details with potential customers in Google Maps and on Search Engine Results Pages (SERPs):<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> is a platform that enables business owners to share key details with potential customers in Google Maps and on Search Engine Results Pages (SERPs):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png\" alt=\"An example of a Google My Business profile for a local cafe on a Google SERP.\" class=\"wp-image-19658\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png","data":{"alt":"An example of a Google My Business profile for a local cafe on a Google SERP.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png","align":"center"},"style":{"width":2064,"height":1362,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This is an easy way for searchers to view your hours of operation, contact information, and other key details before they even reach your website. Google automatically creates these profiles, but you have to formally 'claim' yours in order to modify it.<\/p>","content":[{"type":"text","data":"This is an easy way for searchers to view your hours of operation, contact information, and other key details before they even reach your website. Google automatically creates these profiles, but you have to formally 'claim' yours in order to modify it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To do so, go to the Google My Business home page and click on the <em>Manage Now<\/em> button:<\/p>","content":[{"type":"text","data":"To do so, go to the Google My Business home page and click on the <em>Manage Now<\/em> button:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png\" alt=\"The Google My Business homepage.\" class=\"wp-image-19659\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png","data":{"alt":"The Google My Business homepage.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png","align":"center"},"style":{"width":2780,"height":1574,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Then, enter your business' name and select it from the resulting drop-down menu. If you don't see your company listed, you can click on <em>Add your business to Google<\/em> and follow the instructions provided:<\/p>","content":[{"type":"text","data":"Then, enter your business' name and select it from the resulting drop-down menu. If you don't see your company listed, you can click on <em>Add your business to Google<\/em> and follow the instructions provided:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png\" alt=\"Finding or adding a new business to Google.\" class=\"wp-image-19660\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png","data":{"alt":"Finding or adding a new business to Google.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png","align":"center"},"style":{"width":2140,"height":1356,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Once you've found or added your business, you'll need to click on <em>Manage Now<\/em> again:<\/p>","content":[{"type":"text","data":"Once you've found or added your business, you'll need to click on <em>Manage Now<\/em> again:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png\" alt=\"Selecting your business from Google's suggested results.\" class=\"wp-image-19661\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png","data":{"alt":"Selecting your business from Google's suggested results.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png","align":"center"},"style":{"width":1734,"height":964,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>In order to verify that you are, in fact, the owner of the business you're trying to claim, Google will ask you to provide a phone number, email address, or physical address where it can send a code:<\/p>","content":[{"type":"text","data":"In order to verify that you are, in fact, the owner of the business you're trying to claim, Google will ask you to provide a phone number, email address, or physical address where it can send a code:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png\" alt=\"Google My Business' verification options.\" class=\"wp-image-19662\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png","data":{"alt":"Google My Business' verification options.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png","align":"center"},"style":{"width":2048,"height":1268,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>After you receive and enter your code, you'll be able to edit your profile. Consider adding photos and reviews in addition to your business' information, in order to attract more searchers.<\/p>","content":[{"type":"text","data":"After you receive and enter your code, you'll be able to edit your profile. Consider adding photos and reviews in addition to your business' information, in order to attract more searchers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Write a Blog Featuring Topics of Local Interest<\/h3>","content":"3. R\u00e9diger un blog sur des sujets d'int\u00e9r\u00eat local","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Content marketing is a tried-and-true method for improving your website's traffic. If you're hoping to draw in locals specifically, you might want to cover topics of interest to those in your immediate area.<\/p>","content":[{"type":"text","data":"Content marketing is a tried-and-true method for improving your website's traffic. If you're hoping to draw in locals specifically, you might want to cover topics of interest to those in your immediate area."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, you could write recaps of local festivals or events. Restaurant reviews, interviews with local business owners, and subjects related to local news are also all viable topics for your business' blog.<\/p>","content":[{"type":"text","data":"For example, you could write recaps of local festivals or events. Restaurant reviews, interviews with local business owners, and subjects related to local news are also all viable topics for your business' blog."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This practice may not only <a rel=\"noreferrer noopener\" aria-label=\"bring more visitors to your site (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">bring more visitors to your site<\/a>, but it also shows that you're engaged and invested in your community. Customers often make shopping decisions <a rel=\"noreferrer noopener\" aria-label=\"based on their values (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#111b081e5464\" target=\"_blank\">based on their values<\/a>, so demonstrating your alignment with the local environment could even boost sales.<\/p>","content":[{"type":"text","data":"This practice may not only <a rel=\"noreferrer noopener\" aria-label=\"bring more visitors to your site (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">bring more visitors to your site<\/a>, but it also shows that you're engaged and invested in your community. Customers often make shopping decisions <a rel=\"noreferrer noopener\" aria-label=\"based on their values (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#111b081e5464\" target=\"_blank\">based on their values<\/a>, so demonstrating your alignment with the local environment could even boost sales."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There's a lot that goes into launching a blog. However, keeping a consistent <a rel=\"noreferrer noopener\" aria-label=\"posting schedule (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-schedule-blog-posts-in-your-membership-site-using-gutenberg\/\" target=\"_blank\">posting schedule<\/a>, publishing content that is relevant to your audience, and paying attention to details such as grammar and spelling go a long way towards refining your content marketing strategy.<\/p>","content":[{"type":"text","data":"There's a lot that goes into launching a blog. However, keeping a consistent <a rel=\"noreferrer noopener\" aria-label=\"posting schedule (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-schedule-blog-posts-in-your-membership-site-using-gutenberg\/\" target=\"_blank\">posting schedule<\/a>, publishing content that is relevant to your audience, and paying attention to details such as grammar and spelling go a long way towards refining your content marketing strategy."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Small businesses have the odds stacked against them when it comes to competing with big box companies. However, with the right strategy, you can increase your local visibility to drive sales.<\/p>","content":[{"type":"text","data":"Small businesses have the odds stacked against them when it comes to competing with big box companies. However, with the right strategy, you can increase your local visibility to drive sales."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we shared three tips for improving your local SEO:<\/p>","content":[{"type":"text","data":"In this post, we shared three tips for improving your local SEO:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Optimize for location-based keywords.<\/li><li>Claim your <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> profile.<\/li><li>Write a blog featuring topics of local interest.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Optimiser pour les mots-cl\u00e9s bas\u00e9s sur la localisation.<\/li><li>R\u00e9clamez votre <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (ouvre un nouvel onglet)\">Google My Business<\/a> profil.<\/li><li>R\u00e9diger un blog sur des sujets d'int\u00e9r\u00eat local.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about local SEO or how to implement it? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about local SEO or how to implement it? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/19655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=19655"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/19655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/19718"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=19655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=19655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=19655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}