{"id":19655,"date":"2019-10-28T08:38:12","date_gmt":"2019-10-28T14:38:12","guid":{"rendered":"https:\/\/memberpress.com\/?p=19655"},"modified":"2020-05-29T16:15:52","modified_gmt":"2020-05-29T22:15:52","slug":"what-is-local-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/","title":{"rendered":"What Is Local SEO and Why Do You Need It?"},"content":{"rendered":"\n<p><a rel=\"noreferrer noopener\" aria-label=\"Search Engine Optimization (SEO) (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">Search Engine Optimization (SEO)<\/a> is often thought of in terms of increasing your site's visibility all across the web. However, particularly for small brick-and-mortar businesses, sometimes it's wiser to appeal to potential customers who are physically close by.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d4abc1cec3e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4abc1cec3e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/#What_Is_Local_SEO_and_Why_Do_You_Need_It\" >What Is Local SEO and Why Do You Need It?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/#How_Can_You_Get_Started_With_Local_SEO\" >How Can You Get Started With Local SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/#1_Optimize_for_Location-Based_Keywords\" >1. Optimize for Location-Based Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/#2_Claim_Your_Google_My_Business_Profile\" >2. Claim Your Google My Business Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/#3_Write_a_Blog_Featuring_Topics_of_Local_Interest\" >3. Write a Blog Featuring Topics of Local Interest<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Fortunately, you can implement a strategy known as \u2018local SEO' to let search engines know that your location is important, and it should play a role in your site's ranking. With a few simple tweaks, you can get your business' name in front of customers in your area.<\/p>\n\n\n\n<p>In this post, we'll explain what local SEO is and why it's a smart move for small business owners and others with location-specific websites. Then we'll share a few tips for implementing it. Let's get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Local_SEO_and_Why_Do_You_Need_It\"><\/span>What Is Local SEO and Why Do You Need It?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Local SEO refers to the process of optimizing your content to appear in location-specific searches. For instance, if you run a bed and breakfast in Denver, Colorado, you may want to implement some strategies to increase the likelihood that your site will appear in searches like \u201cDenver lodging\u201d or \u201cbed and breakfast Denver\u201d.<\/p>\n\n\n\n<p>If you're already using SEO best practices to increase your rankings, this may seem like overkill. However, in order to compete with huge name brands such as Amazon and Walmart, <a href=\"https:\/\/memberpress.com\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"small businesses (opens in a new tab)\">small businesses<\/a> need a leg up in order to appear in search results. Also, statistics show that there are many key benefits to optimizing for location-based searches. <\/p>\n\n\n\n<p>For starters, searches containing the terms \u201cnear me\u201d or \u201cclose by\u201d <a rel=\"noreferrer noopener\" aria-label=\"increased by 900 percent (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-leverage-near-me-searches\" target=\"_blank\">increased by 900 percent<\/a> between 2013 and 2017, and the numbers have continued to go up since then. 84 percent of location-related searchers are looking for food or restaurants, while 56 percent use \u201cnear me\u201d searches to find entertainment.<\/p>\n\n\n\n<p>Plus, <a rel=\"noreferrer noopener\" aria-label=\"72 percent of customers (opens in a new tab)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">72 percent of customers<\/a> who conduct local searches visit a store within five miles of their location. With all of this said, investing in local SEO can significantly increase your online visibility, as well as the number of people who walk through your doors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Get_Started_With_Local_SEO\"><\/span>How Can You Get Started With Local SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If the numbers above have convinced you that local SEO is a must for your business, then you're in luck. Here are three key tips for giving your website a boost in local search rankings, none of which are difficult to implement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Optimize_for_Location-Based_Keywords\"><\/span>1. Optimize for Location-Based Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Just as you may already optimize your site using popular search terms related to your industry, you can incorporate some specific words and phrases to tip search engine crawlers off to your location. Popular examples include your business type paired with \u201cnear me\u201d, as well as with the name of your city.<\/p>\n\n\n\n<p>There are a few ways to narrow down which keywords are best suited to your site. First, consider your audience. If you're trying to appeal to out-of-towners (like in our bed and breakfast example earlier), using your city's name is probably the smarter route.<\/p>\n\n\n\n<p>However, restaurants, clothing stores, and other small businesses that are likely to be of interest to people who are already in their general vicinity may fare better using \u201cnear me\u201d keywords to optimize their content. For more guidance, you may want to consider a keyword planning tool such as <a href=\"https:\/\/memberpress.com\/go\/semrush\" title=\"Semrush Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">SEMRush<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"The SEMRush homepage.\" class=\"wp-image-19657\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-768x394.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1536x788.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-2048x1050.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-331x170.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-840x431.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1216x624.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1832x940.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-700x359.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1080x554.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>This will give you an idea of the search volume of your chosen keyword, as well as any alternatives you may want to consider.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Claim_Your_Google_My_Business_Profile\"><\/span>2. Claim Your <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> Profile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> is a platform that enables business owners to share key details with potential customers in Google Maps and on Search Engine Results Pages (SERPs):<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png\" alt=\"An example of a Google My Business profile for a local cafe on a Google SERP.\" class=\"wp-image-19658\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-300x198.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-768x507.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1536x1014.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-2048x1351.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-258x170.png 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-840x554.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1037x684.png 1037w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1561x1030.png 1561w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-700x462.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-156x103.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1080x713.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>This is an easy way for searchers to view your hours of operation, contact information, and other key details before they even reach your website. Google automatically creates these profiles, but you have to formally \u2018claim' yours in order to modify it.<\/p>\n\n\n\n<p>To do so, go to the Google My Business home page and click on the <em>Manage Now<\/em> button:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png\" alt=\"The Google My Business homepage.\" class=\"wp-image-19659\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-300x170.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-768x435.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1536x870.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-2048x1160.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-840x476.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1208x684.png 1208w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1819x1030.png 1819w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-700x396.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1080x611.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Then, enter your business' name and select it from the resulting drop-down menu. If you don't see your company listed, you can click on <em>Add your business to Google<\/em> and follow the instructions provided:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png\" alt=\"Finding or adding a new business to Google.\" class=\"wp-image-19660\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-300x190.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-768x487.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1536x973.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-2048x1298.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-268x170.png 268w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-840x532.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1079x684.png 1079w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1626x1030.png 1626w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-700x444.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-156x99.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1080x684.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Once you've found or added your business, you'll need to click on <em>Manage Now<\/em> again:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png\" alt=\"Selecting your business from Google's suggested results.\" class=\"wp-image-19661\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-300x167.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-768x427.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1536x854.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-306x170.png 306w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-840x467.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1216x676.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-700x389.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1080x600.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now.png 1734w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>In order to verify that you are, in fact, the owner of the business you're trying to claim, Google will ask you to provide a phone number, email address, or physical address where it can send a code:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png\" alt=\"Google My Business' verification options.\" class=\"wp-image-19662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-300x186.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-768x476.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1536x951.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-275x170.png 275w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-840x520.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1105x684.png 1105w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1664x1030.png 1664w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-700x433.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-156x97.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1080x669.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>After you receive and enter your code, you'll be able to edit your profile. Consider adding photos and reviews in addition to your business' information, in order to attract more searchers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Write_a_Blog_Featuring_Topics_of_Local_Interest\"><\/span>3. Write a Blog Featuring Topics of Local Interest<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Content marketing is a tried-and-true method for improving your website's traffic. If you're hoping to draw in locals specifically, you might want to cover topics of interest to those in your immediate area.<\/p>\n\n\n\n<p>For example, you could write recaps of local festivals or events. Restaurant reviews, interviews with local business owners, and subjects related to local news are also all viable topics for your business' blog.<\/p>\n\n\n\n<p>This practice may not only <a rel=\"noreferrer noopener\" aria-label=\"bring more visitors to your site (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">bring more visitors to your site<\/a>, but it also shows that you're engaged and invested in your community. Customers often make shopping decisions <a rel=\"noreferrer noopener\" aria-label=\"based on their values (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#111b081e5464\" target=\"_blank\">based on their values<\/a>, so demonstrating your alignment with the local environment could even boost sales.<\/p>\n\n\n\n<p>There's a lot that goes into launching a blog. However, keeping a consistent <a rel=\"noreferrer noopener\" aria-label=\"posting schedule (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-schedule-blog-posts-in-your-membership-site-using-gutenberg\/\" target=\"_blank\">posting schedule<\/a>, publishing content that is relevant to your audience, and paying attention to details such as grammar and spelling go a long way towards refining your content marketing strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Small businesses have the odds stacked against them when it comes to competing with big <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a> companies. However, with the right strategy, you can increase your local visibility to drive sales.<\/p>\n\n\n\n<p>In this post, we shared three tips for improving your local SEO:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Optimize for location-based keywords.<\/li><li>Claim your <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> profile.<\/li><li>Write a blog featuring topics of local interest.<\/li><\/ol>\n\n\n\n<p>Do you have any questions about local SEO or how to implement it? Let us know in the comments section below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is often thought of in terms of increasing your site\u2019s visibility all across the web. However, particularly for small brick-and-mortar businesses, sometimes it\u2019s wiser to appeal to potential customers who are physically close by. Fortunately, you can implement a strategy known as \u2018local SEO\u2019 to let search engines know that your [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":19718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144],"tags":[],"class_list":{"0":"post-19655","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Helping your small business stand out among the big box companies in search results can be difficult. 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However, particularly for small brick-and-mortar businesses, sometimes it's wiser to appeal to potential customers who are physically close by.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\"Search Engine Optimization (SEO) (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">Search Engine Optimization (SEO)<\/a> is often thought of in terms of increasing your site's visibility all across the web. However, particularly for small brick-and-mortar businesses, sometimes it's wiser to appeal to potential customers who are physically close by."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, you can implement a strategy known as 'local SEO' to let search engines know that your location is important, and it should play a role in your site's ranking. With a few simple tweaks, you can get your business' name in front of customers in your area.<\/p>","content":[{"type":"text","data":"Fortunately, you can implement a strategy known as 'local SEO' to let search engines know that your location is important, and it should play a role in your site's ranking. With a few simple tweaks, you can get your business' name in front of customers in your area."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we'll explain what local SEO is and why it's a smart move for small business owners and others with location-specific websites. Then we'll share a few tips for implementing it. Let's get started!<\/p>","content":[{"type":"text","data":"In this post, we'll explain what local SEO is and why it's a smart move for small business owners and others with location-specific websites. Then we'll share a few tips for implementing it. Let's get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">What Is Local SEO and Why Do You Need It?<\/h2>","content":"What Is Local SEO and Why Do You Need It?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Local SEO refers to the process of optimizing your content to appear in location-specific searches. For instance, if you run a bed and breakfast in Denver, Colorado, you may want to implement some strategies to increase the likelihood that your site will appear in searches like \"Denver lodging\" or \"bed and breakfast Denver\".<\/p>","content":[{"type":"text","data":"Local SEO refers to the process of optimizing your content to appear in location-specific searches. For instance, if you run a bed and breakfast in Denver, Colorado, you may want to implement some strategies to increase the likelihood that your site will appear in searches like \"Denver lodging\" or \"bed and breakfast Denver\"."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're already using SEO best practices to increase your rankings, this may seem like overkill. However, in order to compete with huge name brands such as Amazon and Walmart, <a href=\"https:\/\/memberpress.com\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"small businesses (opens in a new tab)\">small businesses<\/a> need a leg up in order to appear in search results. Also, statistics show that there are many key benefits to optimizing for location-based searches. <\/p>","content":[{"type":"text","data":"If you're already using SEO best practices to increase your rankings, this may seem like overkill. However, in order to compete with huge name brands such as Amazon and Walmart, <a href=\"https:\/\/memberpress.com\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"small businesses (opens in a new tab)\">small businesses<\/a> need a leg up in order to appear in search results. Also, statistics show that there are many key benefits to optimizing for location-based searches. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For starters, searches containing the terms \"near me\" or \"close by\" <a rel=\"noreferrer noopener\" aria-label=\"increased by 900 percent (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-leverage-near-me-searches\" target=\"_blank\">increased by 900 percent<\/a> between 2013 and 2017, and the numbers have continued to go up since then. 84 percent of location-related searchers are looking for food or restaurants, while 56 percent use \"near me\" searches to find entertainment.<\/p>","content":[{"type":"text","data":"For starters, searches containing the terms \"near me\" or \"close by\" <a rel=\"noreferrer noopener\" aria-label=\"increased by 900 percent (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-leverage-near-me-searches\" target=\"_blank\">increased by 900 percent<\/a> between 2013 and 2017, and the numbers have continued to go up since then. 84 percent of location-related searchers are looking for food or restaurants, while 56 percent use \"near me\" searches to find entertainment."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Plus, <a rel=\"noreferrer noopener\" aria-label=\"72 percent of customers (opens in a new tab)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">72 percent of customers<\/a> who conduct local searches visit a store within five miles of their location. With all of this said, investing in local SEO can significantly increase your online visibility, as well as the number of people who walk through your doors.<\/p>","content":[{"type":"text","data":"Plus, <a rel=\"noreferrer noopener\" aria-label=\"72 percent of customers (opens in a new tab)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">72 percent of customers<\/a> who conduct local searches visit a store within five miles of their location. With all of this said, investing in local SEO can significantly increase your online visibility, as well as the number of people who walk through your doors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How Can You Get Started With Local SEO?<\/h2>","content":"How Can You Get Started With Local SEO?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If the numbers above have convinced you that local SEO is a must for your business, then you're in luck. Here are three key tips for giving your website a boost in local search rankings, none of which are difficult to implement.<\/p>","content":[{"type":"text","data":"If the numbers above have convinced you that local SEO is a must for your business, then you're in luck. Here are three key tips for giving your website a boost in local search rankings, none of which are difficult to implement."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Optimize for Location-Based Keywords<\/h3>","content":"1. Optimize for Location-Based Keywords","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Just as you may already optimize your site using popular search terms related to your industry, you can incorporate some specific words and phrases to tip search engine crawlers off to your location. Popular examples include your business type paired with \"near me\", as well as with the name of your city.<\/p>","content":[{"type":"text","data":"Just as you may already optimize your site using popular search terms related to your industry, you can incorporate some specific words and phrases to tip search engine crawlers off to your location. Popular examples include your business type paired with \"near me\", as well as with the name of your city."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are a few ways to narrow down which keywords are best suited to your site. First, consider your audience. If you're trying to appeal to out-of-towners (like in our bed and breakfast example earlier), using your city's name is probably the smarter route.<\/p>","content":[{"type":"text","data":"There are a few ways to narrow down which keywords are best suited to your site. First, consider your audience. If you're trying to appeal to out-of-towners (like in our bed and breakfast example earlier), using your city's name is probably the smarter route."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, restaurants, clothing stores, and other small businesses that are likely to be of interest to people who are already in their general vicinity may fare better using \"near me\" keywords to optimize their content. For more guidance, you may want to consider a keyword planning tool such as SEMRush:<\/p>","content":[{"type":"text","data":"However, restaurants, clothing stores, and other small businesses that are likely to be of interest to people who are already in their general vicinity may fare better using \"near me\" keywords to optimize their content. For more guidance, you may want to consider a keyword planning tool such as SEMRush:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"The SEMRush homepage.\" class=\"wp-image-19657\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","data":{"alt":"The SEMRush homepage.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","align":"center"},"style":{"width":2784,"height":1428,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This will give you an idea of the search volume of your chosen keyword, as well as any alternatives you may want to consider.<\/p>","content":[{"type":"text","data":"This will give you an idea of the search volume of your chosen keyword, as well as any alternatives you may want to consider."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Claim Your <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> Profile<\/h3>","content":"2. Claim Your Google My Business Profile","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> is a platform that enables business owners to share key details with potential customers in Google Maps and on Search Engine Results Pages (SERPs):<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> is a platform that enables business owners to share key details with potential customers in Google Maps and on Search Engine Results Pages (SERPs):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png\" alt=\"An example of a Google My Business profile for a local cafe on a Google SERP.\" class=\"wp-image-19658\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png","data":{"alt":"An example of a Google My Business profile for a local cafe on a Google SERP.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png","align":"center"},"style":{"width":2064,"height":1362,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This is an easy way for searchers to view your hours of operation, contact information, and other key details before they even reach your website. Google automatically creates these profiles, but you have to formally 'claim' yours in order to modify it.<\/p>","content":[{"type":"text","data":"This is an easy way for searchers to view your hours of operation, contact information, and other key details before they even reach your website. Google automatically creates these profiles, but you have to formally 'claim' yours in order to modify it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To do so, go to the Google My Business home page and click on the <em>Manage Now<\/em> button:<\/p>","content":[{"type":"text","data":"To do so, go to the Google My Business home page and click on the <em>Manage Now<\/em> button:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png\" alt=\"The Google My Business homepage.\" class=\"wp-image-19659\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png","data":{"alt":"The Google My Business homepage.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png","align":"center"},"style":{"width":2780,"height":1574,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Then, enter your business' name and select it from the resulting drop-down menu. If you don't see your company listed, you can click on <em>Add your business to Google<\/em> and follow the instructions provided:<\/p>","content":[{"type":"text","data":"Then, enter your business' name and select it from the resulting drop-down menu. If you don't see your company listed, you can click on <em>Add your business to Google<\/em> and follow the instructions provided:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png\" alt=\"Finding or adding a new business to Google.\" class=\"wp-image-19660\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png","data":{"alt":"Finding or adding a new business to Google.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png","align":"center"},"style":{"width":2140,"height":1356,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Once you've found or added your business, you'll need to click on <em>Manage Now<\/em> again:<\/p>","content":[{"type":"text","data":"Once you've found or added your business, you'll need to click on <em>Manage Now<\/em> again:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png\" alt=\"Selecting your business from Google's suggested results.\" class=\"wp-image-19661\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png","data":{"alt":"Selecting your business from Google's suggested results.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png","align":"center"},"style":{"width":1734,"height":964,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>In order to verify that you are, in fact, the owner of the business you're trying to claim, Google will ask you to provide a phone number, email address, or physical address where it can send a code:<\/p>","content":[{"type":"text","data":"In order to verify that you are, in fact, the owner of the business you're trying to claim, Google will ask you to provide a phone number, email address, or physical address where it can send a code:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png\" alt=\"Google My Business' verification options.\" class=\"wp-image-19662\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png","data":{"alt":"Google My Business' verification options.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png","align":"center"},"style":{"width":2048,"height":1268,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>After you receive and enter your code, you'll be able to edit your profile. Consider adding photos and reviews in addition to your business' information, in order to attract more searchers.<\/p>","content":[{"type":"text","data":"After you receive and enter your code, you'll be able to edit your profile. Consider adding photos and reviews in addition to your business' information, in order to attract more searchers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Write a Blog Featuring Topics of Local Interest<\/h3>","content":"3. Write a Blog Featuring Topics of Local Interest","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Content marketing is a tried-and-true method for improving your website's traffic. If you're hoping to draw in locals specifically, you might want to cover topics of interest to those in your immediate area.<\/p>","content":[{"type":"text","data":"Content marketing is a tried-and-true method for improving your website's traffic. If you're hoping to draw in locals specifically, you might want to cover topics of interest to those in your immediate area."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, you could write recaps of local festivals or events. Restaurant reviews, interviews with local business owners, and subjects related to local news are also all viable topics for your business' blog.<\/p>","content":[{"type":"text","data":"For example, you could write recaps of local festivals or events. Restaurant reviews, interviews with local business owners, and subjects related to local news are also all viable topics for your business' blog."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This practice may not only <a rel=\"noreferrer noopener\" aria-label=\"bring more visitors to your site (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">bring more visitors to your site<\/a>, but it also shows that you're engaged and invested in your community. Customers often make shopping decisions <a rel=\"noreferrer noopener\" aria-label=\"based on their values (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#111b081e5464\" target=\"_blank\">based on their values<\/a>, so demonstrating your alignment with the local environment could even boost sales.<\/p>","content":[{"type":"text","data":"This practice may not only <a rel=\"noreferrer noopener\" aria-label=\"bring more visitors to your site (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">bring more visitors to your site<\/a>, but it also shows that you're engaged and invested in your community. Customers often make shopping decisions <a rel=\"noreferrer noopener\" aria-label=\"based on their values (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#111b081e5464\" target=\"_blank\">based on their values<\/a>, so demonstrating your alignment with the local environment could even boost sales."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There's a lot that goes into launching a blog. However, keeping a consistent <a rel=\"noreferrer noopener\" aria-label=\"posting schedule (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-schedule-blog-posts-in-your-membership-site-using-gutenberg\/\" target=\"_blank\">posting schedule<\/a>, publishing content that is relevant to your audience, and paying attention to details such as grammar and spelling go a long way towards refining your content marketing strategy.<\/p>","content":[{"type":"text","data":"There's a lot that goes into launching a blog. However, keeping a consistent <a rel=\"noreferrer noopener\" aria-label=\"posting schedule (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-schedule-blog-posts-in-your-membership-site-using-gutenberg\/\" target=\"_blank\">posting schedule<\/a>, publishing content that is relevant to your audience, and paying attention to details such as grammar and spelling go a long way towards refining your content marketing strategy."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Small businesses have the odds stacked against them when it comes to competing with big box companies. However, with the right strategy, you can increase your local visibility to drive sales.<\/p>","content":[{"type":"text","data":"Small businesses have the odds stacked against them when it comes to competing with big box companies. However, with the right strategy, you can increase your local visibility to drive sales."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we shared three tips for improving your local SEO:<\/p>","content":[{"type":"text","data":"In this post, we shared three tips for improving your local SEO:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Optimize for location-based keywords.<\/li><li>Claim your <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> profile.<\/li><li>Write a blog featuring topics of local interest.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Optimize for location-based keywords.<\/li><li>Claim your <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> profile.<\/li><li>Write a blog featuring topics of local interest.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about local SEO or how to implement it? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about local SEO or how to implement it? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/19655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=19655"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/19655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/19718"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=19655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=19655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=19655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}