{"id":19666,"date":"2019-10-30T10:00:38","date_gmt":"2019-10-30T16:00:38","guid":{"rendered":"https:\/\/memberpress.com\/?p=19666"},"modified":"2020-05-29T16:14:16","modified_gmt":"2020-05-29T22:14:16","slug":"conduct-seo-audit","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/","title":{"rendered":"Comment mener un audit SEO sur votre site WordPress"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Il ne fait aucun doute que l'optimisation de votre site web pour les moteurs de recherche est essentielle si vous souhaitez <a rel=\"noreferrer noopener\" aria-label=\"g\u00e9n\u00e9rer du trafic (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">g\u00e9n\u00e9rer du trafic<\/a>. Cependant, m\u00eame si le r\u00e9f\u00e9rencement naturel (SEO) de votre site \u00e9tait irr\u00e9prochable lors de son lancement, il peut se d\u00e9grader avec le temps.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abfbb984554a\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abfbb984554a\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/#An_Introduction_to_SEO_Auditing_for_WordPress\" >Introduction \u00e0 l'audit SEO pour WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/#How_to_Conduct_an_SEO_Audit_on_Your_WordPress_Site_In_5_Steps\" >Comment mener un audit SEO sur votre site WordPress (en 5 \u00e9tapes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/#1_Conduct_Keyword_Research_and_Analyze_Your_Content\" >1. Effectuez une recherche par mots-cl\u00e9s et analysez votre contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/#2_Determine_the_Quality_of_Your_Current_Backlinks\" >2. D\u00e9terminer la qualit\u00e9 de vos backlinks actuels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/#3_Run_Performance_Tests_and_Implement_Speed_Optimization\" >3. Ex\u00e9cuter des tests de performance et mettre en \u0153uvre l'optimisation de la vitesse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/#4_Assess_Your_Sites_Responsiveness_and_Make_Necessary_Adjustments\" >4. \u00c9valuez la r\u00e9activit\u00e9 de votre site et apportez les modifications n\u00e9cessaires<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/#5_Create_a_Schedule_to_Conduct_Future_Audits\" >5. \u00c9tablir un calendrier pour les audits \u00e0 venir<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">C'est pourquoi il est essentiel de r\u00e9aliser r\u00e9guli\u00e8rement des audits SEO. En surveillant le classement de votre site et en identifiant les points \u00e0 am\u00e9liorer, vous pouvez accro\u00eetre la visibilit\u00e9 de votre site dans les pages de r\u00e9sultats des moteurs de recherche (SERP).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons vous pr\u00e9senter l'audit SEO et vous expliquer en quoi il est essentiel pour votre site WordPress. Nous vous guiderons ensuite pas \u00e0 pas pour r\u00e9aliser votre premier audit. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_SEO_Auditing_for_WordPress\"><\/span>Introduction \u00e0 l'audit SEO pour WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018L\u2019\u00ab audit \u00bb consiste \u00e0 examiner syst\u00e9matiquement un \u00e9l\u00e9ment afin d\u2019en d\u00e9terminer la validit\u00e9. En ce qui concerne votre site WordPress, vous pouvez r\u00e9aliser diff\u00e9rents types d\u2019audits, notamment des audits de contenu, de s\u00e9curit\u00e9, d\u2019exp\u00e9rience utilisateur (UX), de performances et de r\u00e9f\u00e9rencement naturel (SEO).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compte tenu de la rapidit\u00e9 avec laquelle le paysage du web \u00e9volue, il est important de veiller \u00e0 ce que votre site soit \u00e0 jour \u00e0 tous les \u00e9gards. Les audits constituent une bonne pratique pour \u00e9valuer l'\u00e9tat de votre site, ce qui vous permet d'identifier les points \u00e0 am\u00e9liorer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un audit de r\u00e9f\u00e9rencement peut consister \u00e0 v\u00e9rifier plusieurs aspects cl\u00e9s de votre site qui influencent sa position dans les moteurs de recherche, tels que<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Mots-cl\u00e9s :<\/strong> Termes li\u00e9s \u00e0 votre site et \u00e0 son contenu que les utilisateurs sont susceptibles de rechercher.<\/li><li><strong>Liens retour :<\/strong> Liens vers votre site, internes ou externes.<\/li><li><strong>Performance :<\/strong> La vitesse de chargement de votre site pour les visiteurs.<\/li><li><strong>R\u00e9activit\u00e9 :<\/strong> L'optimisation de votre site pour l'utilisation mobile.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que ces \u00e9l\u00e9ments soient essentiels \u00e0 la fa\u00e7on dont les robots des moteurs de recherche et les utilisateurs per\u00e7oivent votre site, vous ne remarquerez peut-\u00eatre pas qu'ils pr\u00e9sentent des probl\u00e8mes lors de vos interactions quotidiennes avec le tableau de bord. Un audit complet permettra de les mettre en \u00e9vidence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Conduct_an_SEO_Audit_on_Your_WordPress_Site_In_5_Steps\"><\/span>Comment mener un audit SEO sur votre site WordPress (en 5 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les audits SEO peuvent s'av\u00e9rer assez chronophages, en raison de la minutie qu'ils exigent. Nous avons r\u00e9pertori\u00e9 ci-dessous cinq \u00e9tapes essentielles \u00e0 ce processus, accompagn\u00e9es de suggestions pour les optimiser dans la mesure du possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Conduct_Keyword_Research_and_Analyze_Your_Content\"><\/span>1. Effectuez une recherche par mots-cl\u00e9s et analysez votre contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'optimisation pour les mots-cl\u00e9s est un \u00e9l\u00e9ment essentiel d'un r\u00e9f\u00e9rencement naturel (SEO) de qualit\u00e9. En analysant de plus pr\u00e8s vos performances dans ce domaine, vous pourrez affiner votre strat\u00e9gie de contenu \u00e0 l'avenir et, \u00e9ventuellement, am\u00e9liorer votre classement dans les r\u00e9sultats de recherche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour commencer, d\u00e9terminez les termes pour lesquels votre site est class\u00e9. Des outils tels que <a rel=\"noreferrer noopener\" aria-label=\"SEMRush (ouvre un nouvel onglet)\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">SEMrush<\/a> peut vous aider \u00e0 cet \u00e9gard :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"L&#039;outil de recherche de mots-cl\u00e9s SEMRush.\" class=\"wp-image-19657\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-768x394.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1536x788.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-2048x1050.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-331x170.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-840x431.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1216x624.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1832x940.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-700x359.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1080x554.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Demandez-vous si les mots-cl\u00e9s les plus \u00e9troitement associ\u00e9s \u00e0 votre site sont bien ceux pour lesquels vous souhaitez \u00eatre bien class\u00e9. Si ce n'est pas le cas, vous saurez qu'il vous faudra ajuster votre strat\u00e9gie de contenu \u00e0 l'avenir, afin de mieux l'aligner sur vos objectifs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pendant que vous y \u00eates, vous pourriez jeter un \u0153il \u00e0 certains de vos contenus les plus performants. V\u00e9rifiez que vos articles les plus populaires sont parfaitement optimis\u00e9s pour leurs mots-cl\u00e9s cibles, ainsi que pour d\u2019autres facteurs de r\u00e9f\u00e9rencement sur la page. Un plugin tel que <a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> peut aider :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png\" alt=\"Le plugin Yoast SEO.\" class=\"wp-image-19671\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-300x98.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-768x250.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1536x499.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-523x170.png 523w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-840x273.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1216x395.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1832x596.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-700x228.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-156x51.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1080x351.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin.png 1870w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ses listes de contr\u00f4le mettent en \u00e9vidence les domaines susceptibles d'\u00eatre am\u00e9lior\u00e9s, de sorte que vos articles les plus utiles continuent \u00e0 attirer du trafic vers votre site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Determine_the_Quality_of_Your_Current_Backlinks\"><\/span>2. D\u00e9terminer la qualit\u00e9 de vos backlinks actuels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Backlinks <a href=\"https:\/\/memberpress.com\/fr\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"jouent un r\u00f4le important (s&#039;ouvre dans un nouvel onglet)\">jouent un r\u00f4le important<\/a> pour mettre en avant la cr\u00e9dibilit\u00e9, l\u2019autorit\u00e9 et la pertinence de votre site aupr\u00e8s des robots d\u2019indexation des moteurs de recherche. Toutefois, en ce qui concerne cette partie de votre site, la qualit\u00e9 prime sur la quantit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l'aide de SEMrush <a rel=\"noreferrer noopener\" aria-label=\"Backlink Audit Tool (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.semrush.com\/features\/backlink-audit-tool\/\" target=\"_blank\">Outil d'audit des liens retour<\/a>Vous pouvez ainsi passer au crible tous les liens pointant vers votre site afin de rep\u00e9rer ceux qui pourraient \u00eatre consid\u00e9r\u00e9s comme des spams ou comme \u00e9tant de mauvaise qualit\u00e9 :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png\" alt=\"L&#039;outil d&#039;audit des liens retour SEMRush.\" class=\"wp-image-19672\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-768x421.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1536x841.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-2048x1121.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-310x170.png 310w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-840x460.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1216x666.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1832x1003.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-700x383.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1080x591.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez identifi\u00e9 ces liens probl\u00e9matiques, deux possibilit\u00e9s s'offrent \u00e0 vous. La meilleure solution consiste \u00e0 contacter le propri\u00e9taire du site qui renvoie vers le v\u00f4tre pour lui demander de supprimer ce lien ind\u00e9sirable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si cela ne fonctionne pas, vous pouvez \u2018 d\u00e9savouer \u2019 les liens de mauvaise qualit\u00e9 afin que les robots des moteurs de recherche les ignorent lors de l'indexation de votre site. Vous pouvez le faire dans <a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Search Console (s&#039;ouvre dans un nouvel onglet)\">Google Search Console<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"394\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png\" alt=\"L&#039;outil de d\u00e9saveu des liens de Google.\" class=\"wp-image-19673\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-300x116.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-768x296.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1536x592.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-2048x789.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-441x170.png 441w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-840x324.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1216x468.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1832x706.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-700x270.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-156x60.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1080x416.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dans l'outil de d\u00e9saveu des liens, il suffit de s\u00e9lectionner votre site dans le menu d\u00e9roulant et de cliquer sur le bouton <em>D\u00e9savouer les liens<\/em> . T\u00e9l\u00e9chargez ensuite un fichier texte contenant la liste des liens que vous souhaitez que Google ignore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Run_Performance_Tests_and_Implement_Speed_Optimization\"><\/span>3. Ex\u00e9cuter des tests de performance et mettre en \u0153uvre l'optimisation de la vitesse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si cela peut para\u00eetre anodin, les performances constituent un facteur cl\u00e9 pour le r\u00e9f\u00e9rencement naturel (SEO) de votre site. Google <a rel=\"noreferrer noopener\" aria-label=\"privil\u00e9gie les sites \u00e0 chargement rapide par rapport aux sites lents (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\" target=\"_blank\">privil\u00e9gie les sites \u00e0 chargement rapide par rapport aux sites lents<\/a>, il est donc important de veiller \u00e0 rouler \u00e0 pleine vitesse. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il y a <a rel=\"noreferrer noopener\" aria-label=\"de nombreux outils de test de vitesse (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/check-monitor-performance-membership-site\/\" target=\"_blank\">de nombreux outils de test de vitesse<\/a> que vous pourriez envisager pour tester les performances de votre site. L\u2019un d\u2019entre eux est <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pingdom (ouvre un nouvel onglet)\">Pingdom<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png\" alt=\"L&#039;outil de test de vitesse Pingdom.\" class=\"wp-image-19674\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-300x100.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-768x256.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1536x512.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-2048x682.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-510x170.png 510w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-840x280.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1216x405.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1832x610.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-700x233.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-156x52.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1080x360.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L'avantage de cette plateforme par rapport \u00e0 d'autres solutions est qu'elle vous permet d'effectuer des tests depuis diff\u00e9rents endroits, ce qui permet de mettre en \u00e9vidence les probl\u00e8mes rencontr\u00e9s par les utilisateurs du monde entier, et non pas uniquement par ceux d'une seule r\u00e9gion. Une fois le test termin\u00e9, Pingdom vous proposera des suggestions pour am\u00e9liorer la vitesse de votre site :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png\" alt=\"R\u00e9sultats des tests de vitesse Pingdom avec suggestions d&#039;am\u00e9lioration de la performance des pages.\" class=\"wp-image-19675\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-300x159.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-768x408.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1536x816.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-2048x1088.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-320x170.png 320w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-840x446.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1216x646.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1832x973.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-700x372.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1080x574.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Suivez ces lignes directrices au mieux de vos possibilit\u00e9s pour acc\u00e9l\u00e9rer le chargement de votre site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Assess_Your_Sites_Responsiveness_and_Make_Necessary_Adjustments\"><\/span>4. \u00c9valuez la r\u00e9activit\u00e9 de votre site et apportez les modifications n\u00e9cessaires<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si de nombreux sites \u2013 notamment ceux cr\u00e9\u00e9s avec WordPress \u2013 s\u2019adaptent d\u00e9sormais \u00e0 diff\u00e9rentes tailles d\u2019\u00e9cran, il en reste encore beaucoup qui ne le font pas. Si <a rel=\"noreferrer noopener\" aria-label=\"votre site web n&#039;est pas r\u00e9actif (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/is-your-site-mobile-friendly\/\" target=\"_blank\">votre site web n'est pas adaptatif<\/a>, vous risquez davantage de perdre des utilisateurs mobiles qui se d\u00e9couragent en essayant de l'utiliser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, Google a pris l'habitude de <a rel=\"noreferrer noopener\" aria-label=\"promouvoir les sites r\u00e9actifs (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">favoriser les sites r\u00e9actifs<\/a> par rapport \u00e0 ceux qui n'offrent pas une exp\u00e9rience mobile agr\u00e9able. Ne pas s'adapter pourrait nuire \u00e0 votre r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous ne l\u2019avez pas fait depuis un certain temps, consultez votre site sur un smartphone et v\u00e9rifiez s\u2019il s\u2019affiche correctement sur un \u00e9cran plus petit ou si vous devez zoomer et faire d\u00e9filer la page pour pouvoir le lire. Si c\u2019est le cas, vous devrez apporter quelques modifications \u00e0 la conception de votre site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mani\u00e8re la plus simple de rendre un site WordPress r\u00e9actif est probablement de choisir un th\u00e8me adapt\u00e9 aux mobiles :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png\" alt=\"R\u00e9sultats de la recherche de th\u00e8mes r\u00e9actifs dans l&#039;annuaire des th\u00e8mes WordPress.\" class=\"wp-image-19676\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-300x184.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-768x471.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1536x941.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-2048x1255.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-277x170.png 277w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-840x515.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1116x684.png 1116w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1681x1030.png 1681w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-700x429.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-156x96.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1080x662.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, si votre site et votre image de marque sont d\u00e9j\u00e0 bien \u00e9tablis, cela peut s'av\u00e9rer plus facile \u00e0 dire qu'\u00e0 faire. Vous pouvez alors envisager d'utiliser Jetpack :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png\" alt=\"Le plugin Jetpack.\" class=\"wp-image-19677\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-300x105.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-768x269.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1536x538.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-485x170.png 485w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-840x294.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1216x426.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-700x245.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-156x55.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1080x378.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin.png 1736w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ce plugin tout-en-un comprend un <a rel=\"noreferrer noopener\" aria-label=\"Th\u00e8me mobile (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/jetpack.com\/support\/mobile-theme\/\" target=\"_blank\">Th\u00e8me mobile<\/a> qui peut transformer votre site non adapt\u00e9 aux mobiles en un site compatible avec les smartphones, sans que vous ayez \u00e0 changer de th\u00e8me. C'est bien plus simple et rapide qu'une refonte compl\u00e8te du site, tout en vous apportant le coup de pouce n\u00e9cessaire en mati\u00e8re de r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_a_Schedule_to_Conduct_Future_Audits\"><\/span>5. \u00c9tablir un calendrier pour les audits \u00e0 venir<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois votre premier audit SEO termin\u00e9, il est judicieux de programmer le prochain. Cette pratique s'av\u00e8re particuli\u00e8rement utile si elle s'inscrit dans le cadre de votre routine de maintenance r\u00e9guli\u00e8re ; pensez donc \u00e0 \u00e9tablir un calendrier d'audits officiel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La fr\u00e9quence \u00e0 laquelle vous devez effectuer ces audits d\u00e9pend de votre site. Pour les petits sites web statiques qui ne changent pas tr\u00e8s souvent, un audit par an devrait suffire. Plus votre contenu est dynamique, plus vous devrez effectuer des audits fr\u00e9quents de votre site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les petits blogs et les sites de commerce \u00e9lectronique seront probablement mieux lotis avec deux audits par an, par exemple, tandis que les sites de taille moyenne et de grande taille auront peut-\u00eatre besoin d'un contr\u00f4le trimestriel. Si votre site web est tr\u00e8s important et qu'il publie de nouveaux contenus plusieurs fois par jour, vous pouvez m\u00eame investir dans des audits mensuels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un audit SEO approfondi peut r\u00e9v\u00e9ler des probl\u00e8mes cach\u00e9s sur votre site qui pourraient avoir un impact sur sa visibilit\u00e9. En les r\u00e9solvant, vous pourrez reprendre la gestion de votre site et observer l'afflux de trafic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet article pr\u00e9sente les cinq \u00e9tapes cl\u00e9s \u00e0 suivre pour r\u00e9aliser votre premier audit SEO :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Effectuez une recherche de mots-cl\u00e9s et analysez votre contenu.<\/li><li>D\u00e9terminez la qualit\u00e9 de vos backlinks actuels.<\/li><li>Effectuer des tests de performance et mettre en \u0153uvre l'optimisation de la vitesse.<\/li><li>\u00c9valuez la r\u00e9activit\u00e9 de votre site et apportez les modifications n\u00e9cessaires.<\/li><li>\u00c9tablir un calendrier pour les futurs audits.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur les audits SEO ? Posez-les dans les commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>There&#8217;s no doubt that optimizing your website for search engines is key if you want to drive traffic. However, even if your site&#8217;s Search Engine Optimization (SEO) was in tip-top shape when you launched, it can deteriorate over time. That&#8217;s why conducting regular SEO audits is key. By monitoring the state of your site&#8217;s rankings [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":19726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[],"class_list":["post-19666","post","type-post","status-publish","format-standard","has-post-thumbnail","category-how-to-2","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Visibility is key for driving traffic to your WordPress website. 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