{"id":19666,"date":"2019-10-30T10:00:38","date_gmt":"2019-10-30T16:00:38","guid":{"rendered":"https:\/\/memberpress.com\/?p=19666"},"modified":"2020-05-29T16:14:16","modified_gmt":"2020-05-29T22:14:16","slug":"conduct-seo-audit","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/","title":{"rendered":"Comment mener un audit SEO sur votre site WordPress"},"content":{"rendered":"<p>Il ne fait aucun doute que l'optimisation de votre site web pour les moteurs de recherche est essentielle si vous voulez <a rel=\"noreferrer noopener\" aria-label=\"g\u00e9n\u00e9rer du trafic (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">g\u00e9n\u00e9rer du trafic<\/a>. Cependant, m\u00eame si l'optimisation de votre site pour les moteurs de recherche (SEO) \u00e9tait en parfait \u00e9tat lors de son lancement, elle peut se d\u00e9t\u00e9riorer au fil du temps.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a559be2519f5\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a559be2519f5\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/#An_Introduction_to_SEO_Auditing_for_WordPress\" >Introduction \u00e0 l'audit SEO pour WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/#How_to_Conduct_an_SEO_Audit_on_Your_WordPress_Site_In_5_Steps\" >Comment mener un audit SEO sur votre site WordPress (en 5 \u00e9tapes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/#1_Conduct_Keyword_Research_and_Analyze_Your_Content\" >1. Effectuez une recherche par mots-cl\u00e9s et analysez votre contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/#2_Determine_the_Quality_of_Your_Current_Backlinks\" >2. D\u00e9terminer la qualit\u00e9 de vos backlinks actuels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/#3_Run_Performance_Tests_and_Implement_Speed_Optimization\" >3. Ex\u00e9cuter des tests de performance et mettre en \u0153uvre l'optimisation de la vitesse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/#4_Assess_Your_Sites_Responsiveness_and_Make_Necessary_Adjustments\" >4. \u00c9valuer la r\u00e9activit\u00e9 de votre site et proc\u00e9der aux ajustements n\u00e9cessaires<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/#5_Create_a_Schedule_to_Conduct_Future_Audits\" >5. \u00c9tablir un calendrier pour les audits \u00e0 venir<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>C'est pourquoi il est essentiel de proc\u00e9der r\u00e9guli\u00e8rement \u00e0 des audits de r\u00e9f\u00e9rencement. En surveillant l'\u00e9tat du classement de votre site et en identifiant les points \u00e0 am\u00e9liorer, vous pouvez accro\u00eetre la visibilit\u00e9 de votre site dans les pages de r\u00e9sultats des moteurs de recherche (SERP).<\/p>\n\n\n\n<p>Dans cet article, nous allons vous pr\u00e9senter l'audit SEO et vous expliquer pourquoi il est crucial pour votre site WordPress. Ensuite, nous vous expliquerons comment r\u00e9aliser votre premier audit. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_SEO_Auditing_for_WordPress\"><\/span>Introduction \u00e0 l'audit SEO pour WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u2018Auditing' is the practice of systematically examining something in order to determine its validity. When it comes to your WordPress site, there are many types of audits you can conduct, including content, security, User Experience (UX), performance, and SEO audits.<\/p>\n\n\n\n<p>\u00c9tant donn\u00e9 la rapidit\u00e9 avec laquelle le paysage en ligne tend \u00e0 \u00e9voluer, il est important de maintenir votre site \u00e0 jour \u00e0 tous les \u00e9gards. Les audits sont une pratique judicieuse pour \u00e9valuer l'\u00e9tat de votre site, afin de d\u00e9couvrir les domaines qui doivent \u00eatre mis \u00e0 jour.<\/p>\n\n\n\n<p>Un audit de r\u00e9f\u00e9rencement peut consister \u00e0 v\u00e9rifier plusieurs aspects cl\u00e9s de votre site qui influencent sa position dans les moteurs de recherche, tels que<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Mots-cl\u00e9s :<\/strong> Termes li\u00e9s \u00e0 votre site et \u00e0 son contenu que les utilisateurs sont susceptibles de rechercher.<\/li><li><strong>Liens retour :<\/strong> Liens vers votre site, internes ou externes.<\/li><li><strong>Performance :<\/strong> La vitesse de chargement de votre site pour les visiteurs.<\/li><li><strong>R\u00e9activit\u00e9 :<\/strong> L'optimisation de votre site pour l'utilisation mobile.<\/li><\/ul>\n\n\n\n<p>Bien que ces \u00e9l\u00e9ments soient essentiels \u00e0 la mani\u00e8re dont les robots des moteurs de recherche et les utilisateurs per\u00e7oivent votre site, vous ne remarquerez peut-\u00eatre pas qu'ils posent probl\u00e8me lors de vos interactions quotidiennes avec le tableau de bord. Un audit complet permettra de les mettre en \u00e9vidence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Conduct_an_SEO_Audit_on_Your_WordPress_Site_In_5_Steps\"><\/span>Comment mener un audit SEO sur votre site WordPress (en 5 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les audits de r\u00e9f\u00e9rencement peuvent prendre beaucoup de temps, en raison de l'attention port\u00e9e aux d\u00e9tails qu'ils requi\u00e8rent. Nous pr\u00e9sentons ci-dessous cinq \u00e9tapes essentielles du processus, avec des suggestions sur la mani\u00e8re de les rationaliser lorsque cela est possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Conduct_Keyword_Research_and_Analyze_Your_Content\"><\/span>1. Effectuez une recherche par mots-cl\u00e9s et analysez votre contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L'optimisation des mots-cl\u00e9s est la pierre angulaire d'un r\u00e9f\u00e9rencement de qualit\u00e9. En examinant de plus pr\u00e8s votre situation \u00e0 cet \u00e9gard, vous pourrez am\u00e9liorer votre strat\u00e9gie de contenu et, \u00e9ventuellement, votre classement.<\/p>\n\n\n\n<p>Pour commencer, d\u00e9terminez les termes pour lesquels votre site est class\u00e9. Des outils tels que <a rel=\"noreferrer noopener\" aria-label=\"SEMRush (ouvre un nouvel onglet)\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">SEMrush<\/a> peut vous aider \u00e0 cet \u00e9gard :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"L&#039;outil de recherche de mots-cl\u00e9s SEMRush.\" class=\"wp-image-19657\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-768x394.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1536x788.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-2048x1050.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-331x170.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-840x431.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1216x624.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1832x940.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-700x359.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1080x554.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Demandez-vous si les mots-cl\u00e9s les plus fortement associ\u00e9s \u00e0 votre site sont ceux pour lesquels vous souhaitez \u00eatre class\u00e9. Si ce n'est pas le cas, vous saurez qu'il est n\u00e9cessaire d'adapter votre strat\u00e9gie de contenu \u00e0 l'avenir, afin de mieux l'aligner sur vos objectifs.<\/p>\n\n\n\n<p>Pendant que vous y \u00eates, vous pouvez jeter un coup d'\u0153il \u00e0 certains de vos contenus les plus performants. V\u00e9rifiez que vos articles les plus populaires sont enti\u00e8rement optimis\u00e9s pour leurs mots cl\u00e9s cibles, ainsi que pour d'autres facteurs de r\u00e9f\u00e9rencement sur la page. Un plugin tel que <a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> peut aider :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png\" alt=\"Le plugin Yoast SEO.\" class=\"wp-image-19671\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-300x98.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-768x250.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1536x499.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-523x170.png 523w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-840x273.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1216x395.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1832x596.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-700x228.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-156x51.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1080x351.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin.png 1870w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Ses listes de contr\u00f4le mettent en \u00e9vidence les domaines susceptibles d'\u00eatre am\u00e9lior\u00e9s, de sorte que vos articles les plus utiles continuent \u00e0 attirer du trafic vers votre site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Determine_the_Quality_of_Your_Current_Backlinks\"><\/span>2. D\u00e9terminer la qualit\u00e9 de vos backlinks actuels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Backlinks <a href=\"https:\/\/memberpress.com\/fr\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"jouent un r\u00f4le important (s&#039;ouvre dans un nouvel onglet)\">jouent un r\u00f4le important<\/a> pour signaler la cr\u00e9dibilit\u00e9, l'autorit\u00e9 et la pertinence de votre site aux robots d'indexation des moteurs de recherche. Toutefois, la qualit\u00e9 prime sur la quantit\u00e9 lorsqu'il s'agit de cette partie de votre site.<\/p>\n\n\n\n<p>Utilisation <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" title=\"Lien d&#039;affiliation Semrush\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">SEMrush<\/a>'s <a rel=\"noreferrer noopener\" aria-label=\"Backlink Audit Tool (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.semrush.com\/features\/backlink-audit-tool\/\" target=\"_blank\">Outil d'audit des liens retour<\/a>Vous pouvez ainsi passer au crible tous les liens pointant vers votre site afin de rep\u00e9rer ceux qui pourraient \u00eatre consid\u00e9r\u00e9s comme des spams ou comme \u00e9tant de mauvaise qualit\u00e9 :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png\" alt=\"L&#039;outil d&#039;audit des liens retour SEMRush.\" class=\"wp-image-19672\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-768x421.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1536x841.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-2048x1121.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-310x170.png 310w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-840x460.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1216x666.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1832x1003.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-700x383.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1080x591.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Une fois que vous avez identifi\u00e9 ces liens probl\u00e9matiques, deux possibilit\u00e9s s'offrent \u00e0 vous. L'option pr\u00e9f\u00e9rable consiste \u00e0 contacter le propri\u00e9taire du site qui renvoie vers vous, en lui demandant de supprimer le lien ind\u00e9sirable.<\/p>\n\n\n\n<p>If that fails, you can \u2018disavow' low-quality links so that search engine crawlers will ignore them when indexing your site. You can do this in <a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Search Console (s&#039;ouvre dans un nouvel onglet)\">Google Search Console<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"394\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png\" alt=\"L&#039;outil de d\u00e9saveu des liens de Google.\" class=\"wp-image-19673\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-300x116.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-768x296.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1536x592.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-2048x789.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-441x170.png 441w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-840x324.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1216x468.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1832x706.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-700x270.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-156x60.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1080x416.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Dans l'outil de d\u00e9saveu des liens, il suffit de s\u00e9lectionner votre site dans le menu d\u00e9roulant et de cliquer sur le bouton <em>D\u00e9savouer les liens<\/em> . T\u00e9l\u00e9chargez ensuite un fichier texte contenant la liste des liens que vous souhaitez que Google ignore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Run_Performance_Tests_and_Implement_Speed_Optimization\"><\/span>3. Ex\u00e9cuter des tests de performance et mettre en \u0153uvre l'optimisation de la vitesse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bien qu'elles puissent sembler sans rapport, les performances sont un facteur cl\u00e9 du r\u00e9f\u00e9rencement de votre site. Google <a rel=\"noreferrer noopener\" aria-label=\"privil\u00e9gie les sites \u00e0 chargement rapide par rapport aux sites lents (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\" target=\"_blank\">privil\u00e9gie les sites \u00e0 chargement rapide par rapport aux sites lents<\/a>Il est donc important de s'assurer que l'on fonctionne \u00e0 plein r\u00e9gime. <\/p>\n\n\n\n<p>Il y a <a rel=\"noreferrer noopener\" aria-label=\"de nombreux outils de test de vitesse (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/check-monitor-performance-membership-site\/\" target=\"_blank\">de nombreux outils de test de vitesse<\/a> que vous pouvez envisager pour tester les performances de votre site. L'un d'entre eux est <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pingdom (ouvre un nouvel onglet)\">Pingdom<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png\" alt=\"L&#039;outil de test de vitesse Pingdom.\" class=\"wp-image-19674\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-300x100.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-768x256.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1536x512.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-2048x682.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-510x170.png 510w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-840x280.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1216x405.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1832x610.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-700x233.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-156x52.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1080x360.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>L'avantage de cette plateforme par rapport \u00e0 d'autres options est qu'elle permet d'effectuer des tests \u00e0 partir de diff\u00e9rents endroits, r\u00e9v\u00e9lant ainsi les probl\u00e8mes rencontr\u00e9s par les utilisateurs du monde entier plut\u00f4t que ceux d'une seule r\u00e9gion. Une fois le test termin\u00e9, Pingdom fournit des suggestions pour am\u00e9liorer la vitesse de votre site :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png\" alt=\"R\u00e9sultats des tests de vitesse Pingdom avec suggestions d&#039;am\u00e9lioration de la performance des pages.\" class=\"wp-image-19675\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-300x159.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-768x408.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1536x816.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-2048x1088.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-320x170.png 320w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-840x446.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1216x646.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1832x973.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-700x372.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1080x574.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Suivez ces lignes directrices au mieux de vos possibilit\u00e9s pour acc\u00e9l\u00e9rer le chargement de votre site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Assess_Your_Sites_Responsiveness_and_Make_Necessary_Adjustments\"><\/span>4. \u00c9valuer la r\u00e9activit\u00e9 de votre site et proc\u00e9der aux ajustements n\u00e9cessaires<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si de nombreux sites - en particulier ceux cr\u00e9\u00e9s avec WordPress - s'adaptent d\u00e9sormais \u00e0 diff\u00e9rentes tailles d'\u00e9cran, il en reste encore beaucoup qui ne le font pas. Si <a rel=\"noreferrer noopener\" aria-label=\"votre site web n&#039;est pas r\u00e9actif (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/is-your-site-mobile-friendly\/\" target=\"_blank\">votre site web n'est pas r\u00e9actif<\/a>vous risquez de perdre des utilisateurs mobiles qui se sentiront frustr\u00e9s en essayant de l'utiliser.<\/p>\n\n\n\n<p>De plus, Google a pris l'habitude de <a rel=\"noreferrer noopener\" aria-label=\"promouvoir les sites r\u00e9actifs (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">favoriser les sites r\u00e9actifs<\/a> sur ceux qui n'offrent pas une exp\u00e9rience mobile agr\u00e9able. Si vous ne vous adaptez pas, votre classement risque d'en p\u00e2tir.<\/p>\n\n\n\n<p>Si vous ne l'avez pas fait depuis longtemps, visitez votre site sur un smartphone et notez s'il s'adapte \u00e0 l'\u00e9cran plus petit, ou si vous devez zoomer et faire d\u00e9filer pour le lire. Si c'est le cas, vous devrez modifier la conception de votre site web.<\/p>\n\n\n\n<p>La mani\u00e8re la plus simple de rendre un site WordPress r\u00e9actif est probablement de choisir un th\u00e8me adapt\u00e9 aux mobiles :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png\" alt=\"R\u00e9sultats de la recherche de th\u00e8mes r\u00e9actifs dans l&#039;annuaire des th\u00e8mes WordPress.\" class=\"wp-image-19676\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-300x184.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-768x471.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1536x941.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-2048x1255.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-277x170.png 277w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-840x515.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1116x684.png 1116w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1681x1030.png 1681w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-700x429.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-156x96.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1080x662.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Toutefois, si votre site et votre image de marque sont bien \u00e9tablis, cela peut \u00eatre plus facile \u00e0 dire qu'\u00e0 faire. Comme alternative, vous pouvez envisager l'utilisation de <a href=\"https:\/\/memberpress.com\/go\/jetpack\/main\/\" title=\"Lien d&#039;affiliation Jet Pack\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Jetpack<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png\" alt=\"Le plugin Jetpack.\" class=\"wp-image-19677\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-300x105.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-768x269.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1536x538.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-485x170.png 485w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-840x294.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1216x426.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-700x245.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-156x55.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1080x378.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin.png 1736w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Ce plugin tout-en-un comprend un <a rel=\"noreferrer noopener\" aria-label=\"Th\u00e8me mobile (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/jetpack.com\/support\/mobile-theme\/\" target=\"_blank\">Th\u00e8me mobile<\/a> qui peut transformer votre site non responsive en un site adapt\u00e9 aux smartphones, sans que vous ayez \u00e0 modifier votre th\u00e8me. C'est beaucoup plus simple et plus rapide qu'une refonte compl\u00e8te du site, et cela permet de donner un coup de pouce au r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_a_Schedule_to_Conduct_Future_Audits\"><\/span>5. \u00c9tablir un calendrier pour les audits \u00e0 venir<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lorsque vous aurez termin\u00e9 votre premier audit de r\u00e9f\u00e9rencement, il sera judicieux de planifier le prochain. Cette pratique est d'autant plus utile qu'elle fait partie int\u00e9grante de votre routine de maintenance permanente.<\/p>\n\n\n\n<p>La fr\u00e9quence de ces examens d\u00e9pend de votre site. Les petits sites web statiques qui ne changent pas tr\u00e8s souvent peuvent probablement se contenter d'un seul audit par an. Plus le contenu de votre site est dynamique, plus vous devrez l'auditer souvent.<\/p>\n\n\n\n<p>Les petits blogs et les sites de commerce \u00e9lectronique seront probablement mieux lotis avec deux audits par an, par exemple, tandis que les sites de taille moyenne et de grande taille auront peut-\u00eatre besoin d'un contr\u00f4le trimestriel. Si votre site web est tr\u00e8s important et qu'il publie de nouveaux contenus plusieurs fois par jour, vous pouvez m\u00eame investir dans des audits mensuels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un audit SEO approfondi peut r\u00e9v\u00e9ler des probl\u00e8mes cach\u00e9s sur votre site qui pourraient avoir un impact sur sa visibilit\u00e9. En les r\u00e9solvant, vous pourrez reprendre la gestion de votre site et observer l'afflux de trafic.<\/p>\n\n\n\n<p>Cet article pr\u00e9sente les cinq \u00e9tapes cl\u00e9s \u00e0 suivre pour r\u00e9aliser votre premier audit de r\u00e9f\u00e9rencement :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Effectuez une recherche de mots-cl\u00e9s et analysez votre contenu.<\/li><li>D\u00e9terminez la qualit\u00e9 de vos backlinks actuels.<\/li><li>Effectuer des tests de performance et mettre en \u0153uvre l'optimisation de la vitesse.<\/li><li>\u00c9valuez la r\u00e9activit\u00e9 de votre site et proc\u00e9dez aux ajustements n\u00e9cessaires.<\/li><li>\u00c9tablir un calendrier pour les futurs audits.<\/li><\/ol>\n\n\n\n<p>Avez-vous des questions sur les audits SEO ? Posez-les dans les commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>There\u2019s no doubt that optimizing your website for search engines is key if you want to drive traffic. However, even if your site\u2019s Search Engine Optimization (SEO) was in tip-top shape when you launched, it can deteriorate over time. That\u2019s why conducting regular SEO audits is key. By monitoring the state of your site\u2019s rankings [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":19726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[],"class_list":{"0":"post-19666","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Visibility is key for driving traffic to your WordPress website. 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Dans cet article, nous partageons cinq conseils sur la fa\u00e7on de mener un audit SEO pour maintenir votre classement dans les SERP !","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:09:50","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:48","updated":"2026-03-03 15:06:00"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/how-to-2\/\" title=\"How To\">How To<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Conduct an SEO Audit on Your WordPress Site\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"How To","link":"https:\/\/memberpress.com\/fr\/blog\/category\/how-to-2\/"},{"label":"How to Conduct an SEO Audit on Your WordPress Site","link":"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"1","content_native":[{"type":"core\/paragraph","render":"<p>There's no doubt that optimizing your website for search engines is key if you want to <a rel=\"noreferrer noopener\" aria-label=\"drive traffic (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">drive traffic<\/a>. However, even if your site's Search Engine Optimization (SEO) was in tip-top shape when you launched, it can deteriorate over time.<\/p>","content":[{"type":"text","data":"There's no doubt that optimizing your website for search engines is key if you want to <a rel=\"noreferrer noopener\" aria-label=\"drive traffic (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">drive traffic<\/a>. However, even if your site's Search Engine Optimization (SEO) was in tip-top shape when you launched, it can deteriorate over time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>That's why conducting regular SEO audits is key. By monitoring the state of your site's rankings and pinpointing areas that need improvement, you can increase your site's visibility on Search Engine Results Pages (SERPs).<\/p>","content":[{"type":"text","data":"That's why conducting regular SEO audits is key. By monitoring the state of your site's rankings and pinpointing areas that need improvement, you can increase your site's visibility on Search Engine Results Pages (SERPs)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we'll introduce you to SEO auditing and explain why it's crucial for your WordPress site. Then we'll walk you through how to conduct your first audit. Let's get started!<\/p>","content":[{"type":"text","data":"In this post, we'll introduce you to SEO auditing and explain why it's crucial for your WordPress site. Then we'll walk you through how to conduct your first audit. Let's get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">An Introduction to SEO Auditing for WordPress<\/h2>","content":"Introduction \u00e0 l'audit SEO pour WordPress","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>'Auditing' is the practice of systematically examining something in order to determine its validity. When it comes to your WordPress site, there are many types of audits you can conduct, including content, security, User Experience (UX), performance, and SEO audits.<\/p>","content":[{"type":"text","data":"'Auditing' is the practice of systematically examining something in order to determine its validity. When it comes to your WordPress site, there are many types of audits you can conduct, including content, security, User Experience (UX), performance, and SEO audits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Given how quickly the online landscape tends to change, it's important to keep your site up-to-date in all regards. Audits are a wise practice for evaluating the state of your site, so you can uncover areas that need to be brought up to speed.<\/p>","content":[{"type":"text","data":"Given how quickly the online landscape tends to change, it's important to keep your site up-to-date in all regards. Audits are a wise practice for evaluating the state of your site, so you can uncover areas that need to be brought up to speed."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>An SEO audit might consist of checking several key aspects of your site that influence its standing with search engines, such as:<\/p>","content":[{"type":"text","data":"An SEO audit might consist of checking several key aspects of your site that influence its standing with search engines, such as:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Keywords:<\/strong> Terms related to your site and its content that users are likely to search for.<\/li><li><strong>Backlinks:<\/strong> Links to your site, internal or external.<\/li><li><strong>Performance:<\/strong> How fast your site loads for visitors.<\/li><li><strong>Responsiveness:<\/strong> How well your site is optimized for mobile usage.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Mots-cl\u00e9s :<\/strong> Termes li\u00e9s \u00e0 votre site et \u00e0 son contenu que les utilisateurs sont susceptibles de rechercher.<\/li><li><strong>Liens retour :<\/strong> Liens vers votre site, internes ou externes.<\/li><li><strong>Performance :<\/strong> La vitesse de chargement de votre site pour les visiteurs.<\/li><li><strong>R\u00e9activit\u00e9 :<\/strong> L'optimisation de votre site pour l'utilisation mobile.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although these elements are key to how search engine crawlers and users experience your site, you might not notice there's anything wrong with them in your day-to-day interactions with the dashboard. A full audit will help bring them to light.<\/p>","content":[{"type":"text","data":"Although these elements are key to how search engine crawlers and users experience your site, you might not notice there's anything wrong with them in your day-to-day interactions with the dashboard. A full audit will help bring them to light."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Conduct an SEO Audit on Your WordPress Site (In 5 Steps)<\/h2>","content":"Comment mener un audit SEO sur votre site WordPress (en 5 \u00e9tapes)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>SEO audits can be quite time-consuming, due to the attention to detail they require. Below, we've outlined five steps that are central to the process, with suggestions on how to streamline them when possible.<\/p>","content":[{"type":"text","data":"SEO audits can be quite time-consuming, due to the attention to detail they require. Below, we've outlined five steps that are central to the process, with suggestions on how to streamline them when possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Conduct Keyword Research and Analyze Your Content<\/h3>","content":"1. Effectuez une recherche par mots-cl\u00e9s et analysez votre contenu","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Optimizing for keywords is a cornerstone of quality SEO. Taking a closer look at how you're doing in this regard will help you with your content strategy moving forward, and possibly with your rankings as well.<\/p>","content":[{"type":"text","data":"Optimizing for keywords is a cornerstone of quality SEO. Taking a closer look at how you're doing in this regard will help you with your content strategy moving forward, and possibly with your rankings as well."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To get started, determine what terms your site is ranking for. Tools such as <a rel=\"noreferrer noopener\" aria-label=\"SEMRush (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">SEMrush<\/a> can help you with this:<\/p>","content":[{"type":"text","data":"To get started, determine what terms your site is ranking for. Tools such as <a rel=\"noreferrer noopener\" aria-label=\"SEMRush (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">SEMrush<\/a> can help you with this:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"The SEMRush keyword research tool.\" class=\"wp-image-19657\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","data":{"alt":"The SEMRush keyword research tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","align":"center"},"style":{"width":2784,"height":1428,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Consider whether the keywords most strongly associated with your site are ones you want to be ranking for. If not, you'll know to tweak your content strategy going forward, in order to better align it with your goals.<\/p>","content":[{"type":"text","data":"Consider whether the keywords most strongly associated with your site are ones you want to be ranking for. If not, you'll know to tweak your content strategy going forward, in order to better align it with your goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While you're at it, you may want to take a look at some of your highest-performing content. Check to make sure your most popular posts are fully optimized for their target keywords, as well as other on-page SEO factors. A plugin such as <a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> can help:<\/p>","content":[{"type":"text","data":"While you're at it, you may want to take a look at some of your highest-performing content. Check to make sure your most popular posts are fully optimized for their target keywords, as well as other on-page SEO factors. A plugin such as <a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> can help:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png\" alt=\"The Yoast SEO plugin.\" class=\"wp-image-19671\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png","data":{"alt":"The Yoast SEO plugin.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png","align":"center"},"style":{"width":1870,"height":608,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Its checklists will point out areas that could use improvement, so that your most valuable posts continue to drive traffic to your site.<\/p>","content":[{"type":"text","data":"Its checklists will point out areas that could use improvement, so that your most valuable posts continue to drive traffic to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Determine the Quality of Your Current Backlinks<\/h3>","content":"2. D\u00e9terminer la qualit\u00e9 de vos backlinks actuels","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Backlinks <a href=\"https:\/\/memberpress.com\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"play an important role (opens in a new tab)\">play an important role<\/a> in signaling your site's credibility, authority, and relevance to search engine crawlers. However, it's more about quality than quantity when it comes to this part of your site.<\/p>","content":[{"type":"text","data":"Backlinks <a href=\"https:\/\/memberpress.com\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"play an important role (opens in a new tab)\">play an important role<\/a> in signaling your site's credibility, authority, and relevance to search engine crawlers. However, it's more about quality than quantity when it comes to this part of your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Using SEMrush's <a rel=\"noreferrer noopener\" aria-label=\"Backlink Audit Tool (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/features\/backlink-audit-tool\/\" target=\"_blank\">Backlink Audit Tool<\/a>, you can sift through all the links to your site to find any that might be considered spam or otherwise low quality:<\/p>","content":[{"type":"text","data":"Using SEMrush's <a rel=\"noreferrer noopener\" aria-label=\"Backlink Audit Tool (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/features\/backlink-audit-tool\/\" target=\"_blank\">Backlink Audit Tool<\/a>, you can sift through all the links to your site to find any that might be considered spam or otherwise low quality:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png\" alt=\"The SEMRush backlink audit tool.\" class=\"wp-image-19672\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png","data":{"alt":"The SEMRush backlink audit tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png","align":"center"},"style":{"width":2798,"height":1532,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Once you've identified these problematic links, you have two choices. The preferable option is to contact the owner of the site that is linking back to you, asking them to remove the unwanted backlink.<\/p>","content":[{"type":"text","data":"Once you've identified these problematic links, you have two choices. The preferable option is to contact the owner of the site that is linking back to you, asking them to remove the unwanted backlink."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If that fails, you can 'disavow' low-quality links so that search engine crawlers will ignore them when indexing your site. You can do this in <a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Search Console (opens in a new tab)\">Google Search Console<\/a>:<\/p>","content":[{"type":"text","data":"If that fails, you can 'disavow' low-quality links so that search engine crawlers will ignore them when indexing your site. You can do this in <a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Search Console (opens in a new tab)\">Google Search Console<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png\" alt=\"The Google disavow links tool.\" class=\"wp-image-19673\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png","data":{"alt":"The Google disavow links tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png","align":"center"},"style":{"width":2368,"height":912,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>In the Disavow Links Tool, simply select your site from the drop-down menu and click on the <em>Disavow Links<\/em> button. Then, upload a plain text file containing a list of the links you wish for Google to ignore.<\/p>","content":[{"type":"text","data":"In the Disavow Links Tool, simply select your site from the drop-down menu and click on the <em>Disavow Links<\/em> button. Then, upload a plain text file containing a list of the links you wish for Google to ignore."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Run Performance Tests and Implement Speed Optimization<\/h3>","content":"3. Ex\u00e9cuter des tests de performance et mettre en \u0153uvre l'optimisation de la vitesse","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Although they may seem unrelated, performance is a key factor in your site's SEO. Google <a rel=\"noreferrer noopener\" aria-label=\"prizes fast-loading sites above slow ones (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\" target=\"_blank\">prizes fast-loading sites above slow ones<\/a>, so making sure you're running at top speed is important. <\/p>","content":[{"type":"text","data":"Although they may seem unrelated, performance is a key factor in your site's SEO. Google <a rel=\"noreferrer noopener\" aria-label=\"prizes fast-loading sites above slow ones (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\" target=\"_blank\">prizes fast-loading sites above slow ones<\/a>, so making sure you're running at top speed is important. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are <a rel=\"noreferrer noopener\" aria-label=\"many speed test tools (opens in a new tab)\" href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\">many speed test tools<\/a> you might consider for testing your site's performance. One is <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pingdom (opens in a new tab)\">Pingdom<\/a>:<\/p>","content":[{"type":"text","data":"There are <a rel=\"noreferrer noopener\" aria-label=\"many speed test tools (opens in a new tab)\" href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\">many speed test tools<\/a> you might consider for testing your site's performance. One is <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pingdom (opens in a new tab)\">Pingdom<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png\" alt=\"The Pingdom speed test tool.\" class=\"wp-image-19674\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png","data":{"alt":"The Pingdom speed test tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png","align":"center"},"style":{"width":2372,"height":790,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>The advantage of this platform over other options is that you can run tests from different locations, revealing issues for global users instead of those in a single area. Once the test is complete, Pingdom will provide suggestions for shaping up your site's speed:<\/p>","content":[{"type":"text","data":"The advantage of this platform over other options is that you can run tests from different locations, revealing issues for global users instead of those in a single area. Once the test is complete, Pingdom will provide suggestions for shaping up your site's speed:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png\" alt=\"Pingdom speed test results with page performance improvement suggestions.\" class=\"wp-image-19675\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png","data":{"alt":"Pingdom speed test results with page performance improvement suggestions.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png","align":"center"},"style":{"width":2714,"height":1442,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Follow these guidelines to the best of your ability to get your site loading faster.<\/p>","content":[{"type":"text","data":"Follow these guidelines to the best of your ability to get your site loading faster."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. Assess Your Site's Responsiveness and Make Necessary Adjustments<\/h3>","content":"4. \u00c9valuer la r\u00e9activit\u00e9 de votre site et proc\u00e9der aux ajustements n\u00e9cessaires","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>While many sites \u2013 especially those created with WordPress \u2013 now adapt to fit various screen sizes, there are still plenty that don't. If <a rel=\"noreferrer noopener\" aria-label=\"your website isn't responsive (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">your website isn't responsive<\/a>, you're more likely to lose mobile users who become frustrated while trying to use it.<\/p>","content":[{"type":"text","data":"While many sites \u2013 especially those created with WordPress \u2013 now adapt to fit various screen sizes, there are still plenty that don't. If <a rel=\"noreferrer noopener\" aria-label=\"your website isn't responsive (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">your website isn't responsive<\/a>, you're more likely to lose mobile users who become frustrated while trying to use it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Plus, Google has taken to <a rel=\"noreferrer noopener\" aria-label=\"promoting responsive sites (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">favoring responsive sites<\/a> over those that don't provide a pleasant mobile experience. Failing to adapt could be a blow to your rankings.<\/p>","content":[{"type":"text","data":"Plus, Google has taken to <a rel=\"noreferrer noopener\" aria-label=\"promoting responsive sites (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">favoring responsive sites<\/a> over those that don't provide a pleasant mobile experience. Failing to adapt could be a blow to your rankings."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you haven't done so in a while, visit your site on a smartphone and note whether it fits within the smaller screen, or if you have to zoom and scroll in order to read it. In the event that the latter is true, you'll need to go about making some changes to your web design.<\/p>","content":[{"type":"text","data":"If you haven't done so in a while, visit your site on a smartphone and note whether it fits within the smaller screen, or if you have to zoom and scroll in order to read it. In the event that the latter is true, you'll need to go about making some changes to your web design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Probably the simplest way to make a WordPress site responsive is by choosing a mobile-friendly theme:<\/p>","content":[{"type":"text","data":"Probably the simplest way to make a WordPress site responsive is by choosing a mobile-friendly theme:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png\" alt=\"Search results for responsive themes in the WordPress Theme Directory.\" class=\"wp-image-19676\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png","data":{"alt":"Search results for responsive themes in the WordPress Theme Directory.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png","align":"center"},"style":{"width":2598,"height":1592,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>However, if your site and branding are very well-established, this can be easier said than done. As an alternative, you may want to consider using Jetpack:<\/p>","content":[{"type":"text","data":"However, if your site and branding are very well-established, this can be easier said than done. As an alternative, you may want to consider using Jetpack:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png\" alt=\"The Jetpack plugin.\" class=\"wp-image-19677\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png","data":{"alt":"The Jetpack plugin.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png","align":"center"},"style":{"width":1736,"height":608,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This all-in-one plugin includes a <a rel=\"noreferrer noopener\" aria-label=\"Mobile Theme feature (opens in a new tab)\" href=\"https:\/\/jetpack.com\/support\/mobile-theme\/\" target=\"_blank\">Mobile Theme feature<\/a> that can turn your un-responsive site into a smartphone-friendly one, without requiring you to change your theme. It's much simpler and faster than a complete site redesign, and still provides the needed SEO boost.<\/p>","content":[{"type":"text","data":"This all-in-one plugin includes a <a rel=\"noreferrer noopener\" aria-label=\"Mobile Theme feature (opens in a new tab)\" href=\"https:\/\/jetpack.com\/support\/mobile-theme\/\" target=\"_blank\">Mobile Theme feature<\/a> that can turn your un-responsive site into a smartphone-friendly one, without requiring you to change your theme. It's much simpler and faster than a complete site redesign, and still provides the needed SEO boost."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">5. Create a Schedule to Conduct Future Audits<\/h3>","content":"5. \u00c9tablir un calendrier pour les audits \u00e0 venir","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>As you wrap up your first SEO audit, it's wise to put your next one on the books. This practice is most helpful if it becomes a regular part of your ongoing maintenance routine, so consider setting up a formal audit schedule for yourself.<\/p>","content":[{"type":"text","data":"As you wrap up your first SEO audit, it's wise to put your next one on the books. This practice is most helpful if it becomes a regular part of your ongoing maintenance routine, so consider setting up a formal audit schedule for yourself."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>How often you should conduct these examinations depends on your site. Small, static websites that don't change very often can probably get by with just one per year. The more dynamic content you have, the more often you'll need to audit your site.<\/p>","content":[{"type":"text","data":"How often you should conduct these examinations depends on your site. Small, static websites that don't change very often can probably get by with just one per year. The more dynamic content you have, the more often you'll need to audit your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Small blogs and e-commerce sites will probably do best with two audits per year, for example, while medium and larger sites may need quarterly check-ins. If your website is very large and posting new content multiple times every day, you may even want to invest in monthly audits.<\/p>","content":[{"type":"text","data":"Small blogs and e-commerce sites will probably do best with two audits per year, for example, while medium and larger sites may need quarterly check-ins. If your website is very large and posting new content multiple times every day, you may even want to invest in monthly audits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>A thorough SEO audit can reveal hidden issues with your site that could be impacting its visibility. By clearing them up, you can get back to managing your site and watching the traffic roll in.<\/p>","content":[{"type":"text","data":"A thorough SEO audit can reveal hidden issues with your site that could be impacting its visibility. By clearing them up, you can get back to managing your site and watching the traffic roll in."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This post shared five key steps you'll want in order to take to conduct your first SEO audit:<\/p>","content":[{"type":"text","data":"This post shared five key steps you'll want in order to take to conduct your first SEO audit:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Conduct keyword research and analyze your content.<\/li><li>Determine the quality of your current backlinks.<\/li><li>Run performance tests and implement speed optimization.<\/li><li>Assess your site's responsiveness and make necessary adjustments.<\/li><li>Create a schedule to conduct future audits.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Effectuez une recherche de mots-cl\u00e9s et analysez votre contenu.<\/li><li>D\u00e9terminez la qualit\u00e9 de vos backlinks actuels.<\/li><li>Effectuer des tests de performance et mettre en \u0153uvre l'optimisation de la vitesse.<\/li><li>\u00c9valuez la r\u00e9activit\u00e9 de votre site et proc\u00e9dez aux ajustements n\u00e9cessaires.<\/li><li>\u00c9tablir un calendrier pour les futurs audits.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about SEO audits? Ask away in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about SEO audits? Ask away in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/19666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=19666"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/19666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/19726"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=19666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=19666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=19666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}