{"id":19680,"date":"2019-10-24T15:18:13","date_gmt":"2019-10-24T21:18:13","guid":{"rendered":"https:\/\/memberpress.com\/?p=19680"},"modified":"2019-10-24T15:18:16","modified_gmt":"2019-10-24T21:18:16","slug":"membership-forums-facebook-group-versus-website-forum","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/membership-forums-facebook-group-versus-website-forum\/","title":{"rendered":"Forums d'adh\u00e9sion : Groupe Facebook ou forum sur le site web"},"content":{"rendered":"<p class=\"wp-block-paragraph\">L'adh\u00e9sion \u00e0 divers groupes Facebook et forums de sites web en rapport avec votre site web d'affiliation est une d\u00e9marche commerciale judicieuse, car elle vous permet d'entrer en contact avec une myriade de personnes int\u00e9ress\u00e9es par des sujets en rapport avec ce que vous souhaitez vendre. Vous aurez ainsi l'occasion d'entrer en contact avec d'autres personnes, de comprendre leurs besoins et de faire conna\u00eetre votre entreprise.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toutefois, comme vous risquez de vous disperser, il est important d'examiner les diff\u00e9rences entre les groupes Facebook et les forums de sites web, et de d\u00e9terminer lequel vous conviendrait le mieux. Il est important de peser le pour et le contre de chacun, en particulier si vous envisagez d'h\u00e9berger un groupe Facebook ou de lancer un forum sur un site web. Voici une liste de ces avantages et inconv\u00e9nients pour vous aider \u00e0 prendre une d\u00e9cision :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Les avantages des groupes Facebook<\/strong><br><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Des milliards de personnes utilisent d\u00e9j\u00e0 Facebook.<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les gens sont constamment sur Facebook ; ils ont m\u00eame l'application Facebook sur leur t\u00e9l\u00e9phone. Cela signifie que s'ils participent activement au groupe que vous repr\u00e9sentez, ils recevront r\u00e9guli\u00e8rement des notifications. Consid\u00e9rez cette statistique : l'utilisateur mensuel passe environ une demi-heure sur Facebook chaque jour, l'utilisateur quotidien environ quarante minutes. Cela vous donne l'occasion de vous faire entendre et d'entrer en contact avec d'autres membres du groupe.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un groupe Facebook est tr\u00e8s pratique.<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous utilisez d\u00e9j\u00e0 Facebook, il est incroyablement facile de faire partie d'un groupe ou m\u00eame de cr\u00e9er son propre groupe. Pour rejoindre un groupe, il suffit de rechercher le groupe qui vous int\u00e9resse dans le moteur de recherche et de demander l'autorisation de le rejoindre.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame la cr\u00e9ation d'un groupe n\u00e9cessite peu d'efforts d\u00e8s le d\u00e9part (pour en savoir plus sur ce qui sera n\u00e9cessaire au fil du temps, consultez le site suivant <a href=\"https:\/\/memberpress.com\/fr\/build-community-on-your-membership-site-with-a-facebook-group\/\">cette<\/a> article). Il suffit de remplir quelques cases et de cr\u00e9er un titre permettant d'effectuer des recherches.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Il est facile d'augmenter le nombre de membres.<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme il y a d\u00e9j\u00e0 des milliards de personnes sur Facebook, il est assez facile de d\u00e9velopper un groupe, ce qui vous permet d'entrer en contact avec un plus grand nombre de personnes. En outre, vous pouvez rapidement inviter vos amis et votre famille \u00e0 participer.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, si vous cr\u00e9ez votre propre groupe, vous n'avez pas besoin de faire du marketing vous-m\u00eame. Les gens utiliseront le moteur de recherche de Facebook pour trouver votre groupe. Les autres peuvent facilement inviter leurs amis \u00e0 rejoindre le groupe. Il n'y a pas trop d'inconv\u00e9nients \u00e0 trouver un nom de groupe qui se pr\u00eate \u00e0 la recherche. Sachez toutefois que les groupes sont limit\u00e9s \u00e0 5 000 membres, ce qui n'est pas le cas des forums.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Les inconv\u00e9nients des groupes Facebook<\/strong><br><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align:left\"><strong>Les groupes Facebook ne sont pas bien organis\u00e9s.<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les algorithmes de Facebook affichent les messages en fonction de la personne qui a publi\u00e9 le plus r\u00e9cemment ou de celle qui a eu le plus d'interactions. Les choses ne sont pas bien tri\u00e9es du tout. Dans un groupe Facebook, vous pouvez utiliser le moteur de recherche pour rechercher des messages contenant des mots cl\u00e9s sp\u00e9cifiques, mais il n'est pas toujours facile de trouver exactement ce que vous cherchez. Les groupes Facebook sont plus adapt\u00e9s aux conversations g\u00e9n\u00e9rales. Si vous souhaitez obtenir des informations plus pr\u00e9cises, un forum peut s'av\u00e9rer plus appropri\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Il n'est pas possible de gagner de l'argent avec le seul groupe.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez peut-\u00eatre utiliser un groupe Facebook pour faire conna\u00eetre votre produit, mais \u00e0 moins que le groupe ne soit sp\u00e9cifiquement con\u00e7u pour l'achat et la vente, il y a des limites.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, si vous cr\u00e9ez votre propre groupe, vous ne pouvez pas acheter des publicit\u00e9s ou faire payer les gens pour faire partie du groupe, comme vous pouvez le faire sur un forum de site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Les avantages des forums de discussion<\/strong><br><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La cr\u00e9ation d'un forum augmentera le trafic vers votre site web.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous d\u00e9cidez de cr\u00e9er un forum sur votre site d'adh\u00e9sion, les chances que votre site fasse l'objet d'une recherche sur Google augmentent. Les gens viennent sur votre site pour participer au forum, ce qui signifie que votre site sera vu plus souvent. Facebook peut susciter de l'int\u00e9r\u00eat, mais si les gens viennent sur un forum de votre site, il est certain qu'ils verront votre site. Et faire en sorte que davantage de personnes viennent sur votre site est toujours un bon moyen de vendre votre produit.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les forums sont mieux organis\u00e9s.<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parce que les forums sont incroyablement organis\u00e9s, vous pouvez obtenir exactement ce que vous voulez d'un forum, ce qui permet aux forums d'\u00eatre b\u00e9n\u00e9fiques d'une mani\u00e8re que les groupes Facebook ne peuvent pas \u00eatre. Alors que vous pouvez faire partie d'un groupe Facebook pour obtenir un retour d'information, participer \u00e0 une conversation ou parce qu'un ami vous a invit\u00e9, vous pouvez utiliser un forum pour d\u00e9couvrir ce qui existe d\u00e9j\u00e0 sur ce que vous voulez savoir. Les forums peuvent \u00eatre organis\u00e9s autour de divers sujets et questions, ce qui est tr\u00e8s bien. Cr\u00e9er votre propre forum vous permet d'atteindre des personnes qui sont venues parce qu'elles s'int\u00e9ressent vraiment au sujet et sont d\u00e9sireuses d'\u00e9largir leurs horizons.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les forums peuvent \u00eatre mon\u00e9tis\u00e9s.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre forum fonctionne bien, vous pouvez gagner de l'argent en vendant de l'espace publicitaire ou en rendant certaines sections du forum plus exclusives moyennant paiement. Ainsi, le travail que vous avez fourni pour cr\u00e9er et g\u00e9rer un forum n'est plus seulement un moyen de faire de la publicit\u00e9, mais aussi un moyen de faire des b\u00e9n\u00e9fices.&nbsp;<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Les inconv\u00e9nients des forums de sites web<\/strong><br><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L'implication peut \u00eatre moindre.<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les gens ne passent g\u00e9n\u00e9ralement pas autant de temps sur un forum de site web que sur Facebook. Cela signifie qu'il n'y a peut-\u00eatre pas autant d'occasions d'entrer en contact avec des personnes sp\u00e9cifiques.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est \u00e9galement difficile de trouver des participants si vous essayez de cr\u00e9er votre propre forum. Si votre site web est d\u00e9j\u00e0 populaire, il peut \u00eatre plus facile de faire participer vos membres. Si ce n'est pas le cas, il vous faudra faire un peu de marketing et d\u00e9ployer des efforts pour atteindre les gens et faire conna\u00eetre votre forum.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les forums peuvent \u00eatre plus compliqu\u00e9s \u00e0 cr\u00e9er.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9er son propre forum de discussion <em>peut<\/em> est compliqu\u00e9, surtout si votre site web est exclusivement d\u00e9di\u00e9 au forum.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais ce n'est pas une fatalit\u00e9. Si vous ne souhaitez pas cr\u00e9er un forum vous-m\u00eame, vous pouvez utiliser divers outils pour ajouter un forum \u00e0 votre site. Bien s\u00fbr, cela co\u00fbte souvent de l'argent (bien qu'il existe des options gratuites) !&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les forums peuvent \u00eatre consid\u00e9r\u00e9s comme d\u00e9pass\u00e9s.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certains pensent que les forums appartiennent au pass\u00e9. Si vous souhaitez attirer un public plus jeune, un forum n'est peut-\u00eatre pas la bonne solution. Bien s\u00fbr, Facebook n'est pas non plus tr\u00e8s branch\u00e9 pour les jeunes !  De nombreuses personnes utilisent encore les forums, mais tout d\u00e9pend de la personne que vous essayez d'attirer. Assurez-vous de bien conna\u00eetre votre public et de savoir comment il utilise son temps pass\u00e9 sur l'internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La d\u00e9cision de cr\u00e9er ou non des groupes ou des forums Facebook d\u00e9pend de vos objectifs et du temps dont vous disposez. Si vous avez le temps, faites les deux ! Participer \u00e0 des forums et \u00e0 des groupes vous permet de mieux conna\u00eetre votre public et de l'int\u00e9resser \u00e0 ce que vous avez \u00e0 offrir. C'est un excellent moyen de vous faire conna\u00eetre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rappelez-vous :<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook est d\u00e9j\u00e0 populaire. Il est facile d'entrer en contact avec d'autres personnes. C'est simple.<\/li><li>Vous ne pouvez pas gagner de l'argent avec un groupe Facebook, et il ne sera pas bien organis\u00e9.<\/li><li>Les forums sont bien organis\u00e9s et conduisent les internautes directement sur votre site.&nbsp;<\/li><li>Vous pouvez mon\u00e9tiser votre forum.<\/li><li>Il peut \u00eatre difficile de trouver un public sur un forum de site web, et il n'est pas aussi facile \u00e0 cr\u00e9er qu'un groupe Facebook.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous choisissiez un groupe ou un forum Facebook, soyez sinc\u00e8re et serviable, faites-vous des amis et amusez-vous.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Avez-vous d\u00e9j\u00e0 un groupe ou un forum Facebook ? Lequel pr\u00e9f\u00e9rez-vous et pourquoi ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, suivez-nous sur<a href=\"https:\/\/www.facebook.com\/memberpress\"> Facebook<\/a> pour plus de contenu. Vous pouvez \u00e9galement nous trouver sur<a href=\"https:\/\/twitter.com\/memberpress\"> Twitter<\/a> et <a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/a>.<br><\/p>","protected":false},"excerpt":{"rendered":"<p>Being a member of a variety of Facebook groups and website forums relevant to your membership website is a business-savvy move because it allows you to connect with a myriad of people interested in topics related to what you want to sell. You\u2019ll find opportunities to make contact with others, understand their needs, and spread [&hellip;]<\/p>\n","protected":false},"author":21697,"featured_media":19697,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134,94,102,362],"tags":[511,600,601],"class_list":["post-19680","post","type-post","status-publish","format-standard","has-post-thumbnail","category-how-to-2","category-marketing","category-monetization","category-social-media","tag-facebook-groups","tag-membership-forum","tag-website-forum","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Because you can find yourself being spread too thin, it\u2019s important to consider how Facebook groups and website forums differ and which would be better for you to join. 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