{"id":19739,"date":"2019-11-06T10:00:23","date_gmt":"2019-11-06T17:00:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=19739"},"modified":"2019-11-06T10:03:01","modified_gmt":"2019-11-06T17:03:01","slug":"choose-social-media-platforms","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/choose-social-media-platforms\/","title":{"rendered":"Comment choisir les plateformes de m\u00e9dias sociaux \u00e0 utiliser ?"},"content":{"rendered":"<p>Si vous regardez autour de vous, vous remarquerez que presque toutes les entreprises que vous fr\u00e9quentez <a rel=\"noreferrer noopener\" aria-label=\"est sur les m\u00e9dias sociaux (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">est sur les m\u00e9dias sociaux<\/a>. La plupart d'entre eux vont jusqu'\u00e0 cr\u00e9er des comptes sur plusieurs plateformes, ce qui est tout \u00e0 fait logique. Apr\u00e8s tout, plus vous \u00eates actif sur plusieurs plateformes de m\u00e9dias sociaux, plus vous devriez \u00eatre en mesure d'atteindre un grand nombre de personnes.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a2d55ca768a8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d55ca768a8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/choose-social-media-platforms\/#Why_Your_Business_Doesnt_Need_Accounts_on_Every_Social_Media_Platform\" >Pourquoi votre entreprise n'a pas besoin de comptes sur toutes les plateformes de m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/choose-social-media-platforms\/#How_to_Choose_Which_Social_Media_Platforms_to_Use_2_Tips\" >Comment choisir les plateformes de m\u00e9dias sociaux \u00e0 utiliser (2 conseils)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/choose-social-media-platforms\/#1_Consider_the_Type_of_Content_You_Want_to_Share\" >1. R\u00e9fl\u00e9chissez au type de contenu que vous souhaitez partager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/choose-social-media-platforms\/#2_Analyze_Your_Websites_Demographics\" >2. Analyser les donn\u00e9es d\u00e9mographiques de votre site web<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/choose-social-media-platforms\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Le probl\u00e8me est que chaque entreprise a un public diff\u00e9rent. Les visiteurs de votre site web peuvent \u00eatre incroyablement actifs sur Twitter, tandis que vos concurrents peuvent \u00eatre tr\u00e8s actifs sur Instagram. Il est essentiel de savoir quelles plateformes cibler si vous voulez \u00e9viter de perdre du temps \u00e0 essayer d'atteindre un public qui n'existe pas.<\/p>\n\n\n\n<p>Dans cet article, nous allons expliquer pourquoi votre entreprise n'a pas besoin de comptes sur toutes les plateformes de m\u00e9dias sociaux. Nous vous donnerons ensuite deux conseils sur la mani\u00e8re d'utiliser les donn\u00e9es pour vous aider \u00e0 d\u00e9terminer les plateformes qui m\u00e9ritent votre attention. Mettons-nous au travail !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Business_Doesnt_Need_Accounts_on_Every_Social_Media_Platform\"><\/span>Pourquoi votre entreprise n'a pas besoin de comptes sur toutes les plateformes de m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Diff\u00e9rents types de publics se dirigent naturellement vers des plateformes sp\u00e9cifiques. Par exemple, Instagram est tr\u00e8s efficace si vous souhaitez entrer en contact avec des utilisateurs <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#Instagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">entre 13 et 29 ans<\/a>. Facebook, en revanche, brille aupr\u00e8s des publics plus \u00e2g\u00e9s.<\/p>\n\n\n\n<p>Le choix des plateformes de m\u00e9dias sociaux \u00e0 privil\u00e9gier ne se r\u00e9sume toutefois pas \u00e0 des consid\u00e9rations d\u00e9mographiques. Le type de contenu que vous partagez joue \u00e9galement un r\u00f4le important. Si votre entreprise s'appuie fortement sur des images et des vid\u00e9os pour son marketing, Instagram est un choix naturel. Pour les articles de blog, Twitter et Facebook sont souvent de meilleurs choix.<\/p>\n\n\n\n<p>Nous reviendrons sur des exemples plus pr\u00e9cis dans un instant. Pour l'instant, nous tenons \u00e0 souligner que nous ne vous sugg\u00e9rons pas de vous concentrer sur une seule plateforme de m\u00e9dias sociaux. Nous vous encourageons plut\u00f4t \u00e0 s\u00e9lectionner soigneusement un petit nombre de plates-formes pour faire du marketing.<\/p>\n\n\n\n<p>Rester actif sur les m\u00e9dias sociaux demande beaucoup de travail. Il ne suffit pas de publier une mise \u00e0 jour de temps \u00e0 autre : vous devez dialoguer avec les utilisateurs et prendre part aux discussions si vous voulez \u00eatre pertinent.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Outils de gestion des m\u00e9dias sociaux (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/buffer.com\/library\/social-media-management-tools\" target=\"_blank\">Outils de gestion des m\u00e9dias sociaux<\/a> peuvent vous faciliter la t\u00e2che, mais il y a beaucoup de travail que vous ne pouvez pas automatiser. C'est pourquoi il est pr\u00e9f\u00e9rable de consacrer ses efforts \u00e0 quelques-unes des plateformes les plus probables, plut\u00f4t que de d\u00e9ployer des efforts symboliques sur chacune d'entre elles. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_Which_Social_Media_Platforms_to_Use_2_Tips\"><\/span>Comment choisir les plateformes de m\u00e9dias sociaux \u00e0 utiliser (2 conseils)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous souhaitez r\u00e9ussir gr\u00e2ce aux m\u00e9dias sociaux, la premi\u00e8re \u00e9tape consiste \u00e0 d\u00e9terminer les plateformes sur lesquelles vous allez vous concentrer. Voici deux conseils pour entamer ce processus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Consider_the_Type_of_Content_You_Want_to_Share\"><\/span>1. R\u00e9fl\u00e9chissez au type de contenu que vous souhaitez partager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Certains types de contenu sont plus efficaces sur des plateformes de m\u00e9dias sociaux sp\u00e9cifiques, en raison de leur configuration et de leur public. Instagram en est un parfait exemple, puisqu'il est enti\u00e8rement construit autour d'un contenu bas\u00e9 sur l'image :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1023\" height=\"698\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png\" alt=\"Un exemple de flux Instagram.\" class=\"wp-image-19740\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-300x205.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-768x524.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-249x170.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-840x573.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-1002x684.png 1002w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-700x478.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-156x106.png 156w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/figure><\/div>\n\n\n\n<p>Bien entendu, toutes les plateformes de m\u00e9dias sociaux ne sont pas aussi faciles \u00e0 exploiter. C'est pourquoi nous allons voir quels types de contenus sont les plus efficaces sur cinq des plateformes de m\u00e9dias sociaux. <a rel=\"noreferrer noopener\" aria-label=\"Sites web de m\u00e9dias sociaux les plus populaires (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\">Sites web de m\u00e9dias sociaux les plus populaires<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Facebook.<\/strong>\u00a0Tr\u00e8s polyvalent, il est id\u00e9al pour les contenus textuels, visuels et vid\u00e9o.<\/li><li><strong>YouTube.<\/strong>\u00a0Cette plateforme est ax\u00e9e sur la vid\u00e9o, il est donc inutile de cr\u00e9er un profil si ce n'est pas un \u00e9l\u00e9ment cl\u00e9 de votre strat\u00e9gie de contenu.<\/li><li><strong>Instagram.<\/strong>\u00a0Comme nous l'avons d\u00e9j\u00e0 mentionn\u00e9, Instagram est ax\u00e9 sur les images. Cependant, avec l'essor des \u2018 stories ', c'est d\u00e9sormais \u00e9galement une excellente plateforme pour les contenus vid\u00e9o courts.<\/li><li><strong>Twitter.<\/strong>\u00a0Comme vous travaillez avec des limites de mots relativement basses, Twitter vous demande souvent de cr\u00e9er des liens vers votre contenu. Il s'agit donc d'une option polyvalente pour les textes, les images et les vid\u00e9os.<\/li><li><strong>Reddit.<\/strong>\u00a0De nombreuses entreprises <a rel=\"noreferrer noopener\" aria-label=\"utiliser Reddit pour l&#039;engagement (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/neilpatel.com\/blog\/successful-reddit-marketing\/\" target=\"_blank\">utiliser Reddit pour l'engagement<\/a>. Cela fait de cette plateforme une option int\u00e9ressante pour des discussions plus organiques.<\/li><\/ol>\n\n\n\n<p>Il existe litt\u00e9ralement des dizaines de plateformes de m\u00e9dias sociaux parmi lesquelles vous pouvez choisir pour votre entreprise. Si vous envisagez de cibler une plateforme qui ne figure pas dans la liste ci-dessus, passez un peu de temps \u00e0 analyser son flux principal. En quelques minutes, vous devriez avoir une id\u00e9e du contenu qui fonctionne le mieux sur ce site web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Analyze_Your_Websites_Demographics\"><\/span>2. Analyser les donn\u00e9es d\u00e9mographiques de votre site web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une fois que vous avez une id\u00e9e des plateformes qui conviennent le mieux \u00e0 votre contenu, il est temps de r\u00e9duire vos options. Le meilleur moyen d'y parvenir est de comparer les donn\u00e9es d\u00e9mographiques de ces sites avec les v\u00f4tres.<\/p>\n\n\n\n<p>Voici un bref aper\u00e7u <a href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">les types d'utilisateurs<\/a> que vous pouvez trouver sur chacune des plateformes mentionn\u00e9es pr\u00e9c\u00e9demment :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Facebook :<\/strong>\u00a025-49 ans (utilisation consid\u00e9rablement plus \u00e9lev\u00e9e chez les femmes)<\/li><li><strong>YouTube :<\/strong>\u00a018-24 (bon \u00e9quilibre entre hommes et femmes)<\/li><li><strong>Instagram :\u00a0<\/strong>18-24 (les femmes ont tendance \u00e0 \u00eatre beaucoup plus actives que les hommes)<\/li><li><strong>Twitter :\u00a0<\/strong>18-24 (un peu plus d'hommes que de femmes)<\/li><li><strong>Reddit :\u00a0<\/strong>25-29 (presque deux fois plus d'hommes que de femmes)<\/li><\/ol>\n\n\n\n<p>Gardez \u00e0 l'esprit que ces chiffres ne donnent pas une image compl\u00e8te de la situation. Toutefois, ils suffisent \u00e0 vous donner une id\u00e9e rapide du type de public que vous pouvez trouver sur chaque plateforme.<\/p>\n\n\n\n<p>Vous devez maintenant examiner les donn\u00e9es d\u00e9mographiques de votre site web et essayer de trouver la (les) personne(s) la (les) plus proche(s). Le meilleur moyen d'y parvenir est d'utiliser un outil <a rel=\"noreferrer noopener\" aria-label=\"comme Google Analytics (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\">comme Google Analytics<\/a>.\u00a0<\/p>\n\n\n\n<p>Avec Google Analytics, vous avez acc\u00e8s \u00e0 des donn\u00e9es qui ventilent votre public en fonction de l'\u00e2ge et du sexe :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1001\" height=\"486\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png\" alt=\"Analyser les donn\u00e9es d\u00e9mographiques de votre site web \u00e0 l&#039;aide de Google Analytics.\" class=\"wp-image-19741\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png 1001w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-156x76.png 156w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/figure><\/div>\n\n\n\n<p>Maintenant que vous disposez de ces informations, vous pouvez facilement dresser une liste de deux ou trois plateformes de m\u00e9dias sociaux qui vous conviennent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous cr\u00e9ez une plateforme sur les m\u00e9dias sociaux, vous devez rester actif. Les entreprises dont les comptes sont inactifs paraissent peu professionnelles. Il est donc pr\u00e9f\u00e9rable d'\u00eatre tr\u00e8s actif sur quelques plateformes de m\u00e9dias sociaux plut\u00f4t que de se disperser.<\/p>\n\n\n\n<p>Voici deux m\u00e9thodes bas\u00e9es sur des donn\u00e9es qui vous aideront \u00e0 d\u00e9terminer les plateformes de m\u00e9dias sociaux \u00e0 cibler :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>R\u00e9fl\u00e9chissez au type de contenu que vous souhaitez partager.<\/li><li>Analysez les donn\u00e9es d\u00e9mographiques de votre site web.<\/li><\/ol>\n\n\n\n<p>Vous avez des questions sur le choix des plateformes de m\u00e9dias sociaux \u00e0 utiliser ? Parlons-en dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>If you take a look around, you\u2019ll notice that almost every business you patronize is on social media. Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you\u2019re active on, the more people you should be able [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":19779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":{"0":"post-19739","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"These days, every website needs a presence on social media. 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Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you're active on, the more people you should be able to reach.<\/p>","content":[{"type":"text","data":"If you take a look around, you'll notice that almost every business you patronize <a rel=\"noreferrer noopener\" aria-label=\"is on social media (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">is on social media<\/a>. Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you're active on, the more people you should be able to reach."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The problem is that every business has a different audience. Your website's visitors might be incredibly active on Twitter, whereas your competitors might be doing well on Instagram. Knowing which platforms to target is key, if you want to avoid wasting time trying to reach an audience that isn't there.<\/p>","content":[{"type":"text","data":"The problem is that every business has a different audience. Your website's visitors might be incredibly active on Twitter, whereas your competitors might be doing well on Instagram. Knowing which platforms to target is key, if you want to avoid wasting time trying to reach an audience that isn't there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we're going to talk a bit more about why your business doesn't need accounts on every social media platform. Then we'll go over two tips on how to use data to help you determine which platforms deserve your attention. Let's get to work!<\/p>","content":[{"type":"text","data":"In this article, we're going to talk a bit more about why your business doesn't need accounts on every social media platform. Then we'll go over two tips on how to use data to help you determine which platforms deserve your attention. Let's get to work!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Your Business Doesn't Need Accounts on Every Social Media Platform<\/h2>","content":"Pourquoi votre entreprise n'a pas besoin de comptes sur toutes les plateformes de m\u00e9dias sociaux","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Different types of audiences naturally flock to specific platforms. For example, Instagram is highly effective if you want to connect with users <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#Instagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">between 13 and 29 years old<\/a>. Facebook, on the other hand, shines with older audiences.<\/p>","content":[{"type":"text","data":"Different types of audiences naturally flock to specific platforms. For example, Instagram is highly effective if you want to connect with users <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#Instagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">between 13 and 29 years old<\/a>. Facebook, on the other hand, shines with older audiences."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Which social media platforms to focus on comes down to more than just demographics, however. The type of content you share also plays a massive role. If your business relies heavily on images and videos for its marketing, then Instagram is a natural pick. For blog posts, Twitter and Facebook are often better choices.<\/p>","content":[{"type":"text","data":"Which social media platforms to focus on comes down to more than just demographics, however. The type of content you share also plays a massive role. If your business relies heavily on images and videos for its marketing, then Instagram is a natural pick. For blog posts, Twitter and Facebook are often better choices."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We'll dig deeper into more specific examples in a moment. For now, we want to emphasize that we're not suggesting you focus on a single social media platform. Instead, we'd encourage you to carefully select a small number of platforms to market on.<\/p>","content":[{"type":"text","data":"We'll dig deeper into more specific examples in a moment. For now, we want to emphasize that we're not suggesting you focus on a single social media platform. Instead, we'd encourage you to carefully select a small number of platforms to market on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Staying active on social media requires a lot of work. Just publishing an update now and then isn't enough \u2013 you have to engage with users and take part in discussions if you want to be relevant.<\/p>","content":[{"type":"text","data":"Staying active on social media requires a lot of work. Just publishing an update now and then isn't enough \u2013 you have to engage with users and take part in discussions if you want to be relevant."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\"Social media management tools (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-management-tools\" target=\"_blank\">Social media management tools<\/a> can make your job a lot easier, but there's a lot of work you can't automate. That's why it's a better investment to spend your effort on a few of the most likely platforms, rather than putting in a token effort on all of them. <\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\"Social media management tools (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-management-tools\" target=\"_blank\">Social media management tools<\/a> can make your job a lot easier, but there's a lot of work you can't automate. That's why it's a better investment to spend your effort on a few of the most likely platforms, rather than putting in a token effort on all of them. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Choose Which Social Media Platforms to Use (2 Tips)<\/h2>","content":"Comment choisir les plateformes de m\u00e9dias sociaux \u00e0 utiliser (2 conseils)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you're pursuing success through social media, the first step is to decide which platforms you'll focus on. Here are two tips for getting that process started.<\/p>","content":[{"type":"text","data":"If you're pursuing success through social media, the first step is to decide which platforms you'll focus on. Here are two tips for getting that process started."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Consider the Type of Content You Want to Share<\/h3>","content":"1. R\u00e9fl\u00e9chissez au type de contenu que vous souhaitez partager","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Some types of content does better on specific social media platforms, due to their setup and audience. Instagram is a perfect example, since it's built entirely around image-based content:<\/p>","content":[{"type":"text","data":"Some types of content does better on specific social media platforms, due to their setup and audience. Instagram is a perfect example, since it's built entirely around image-based content:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png\" alt=\"An example of an Instagram feed.\" class=\"wp-image-19740\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png","data":{"alt":"An example of an Instagram feed.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png","align":"center"},"style":{"width":1023,"height":698,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Of course, not all social media platforms are so easy to crack. With that in mind, let's break down what types of content do well on five of the <a rel=\"noreferrer noopener\" aria-label=\"most popular social media websites (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\">most popular social media websites<\/a>:<\/p>","content":[{"type":"text","data":"Of course, not all social media platforms are so easy to crack. With that in mind, let's break down what types of content do well on five of the <a rel=\"noreferrer noopener\" aria-label=\"most popular social media websites (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\">most popular social media websites<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li><strong>Facebook.<\/strong>&nbsp;This one is highly versatile, so it's a great pick for text, image, and video-based content.<\/li><li><strong>YouTube.<\/strong>&nbsp;This platform is all about video, so there's little point in setting up a profile if that's not a key part of your content strategy.<\/li><li><strong>Instagram.<\/strong>&nbsp;As we mentioned before, Instagram is all about images. However, with the rise of 'stories', it's now also a great platform for shorter video content.<\/li><li><strong>Twitter.<\/strong>&nbsp;Since you're working with relatively low word count limits, Twitter often requires you to link out to your content. That makes it a versatile option for text, images, and videos.<\/li><li><strong>Reddit.<\/strong>&nbsp;A lot of businesses <a rel=\"noreferrer noopener\" aria-label=\"use Reddit for engagement (opens in a new tab)\" href=\"https:\/\/neilpatel.com\/blog\/successful-reddit-marketing\/\" target=\"_blank\">use Reddit for engagement<\/a>. That makes this platform an interesting option for more organic discussions.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li><strong>Facebook.<\/strong>&nbsp;Tr\u00e8s polyvalent, il est id\u00e9al pour les contenus textuels, visuels et vid\u00e9o.<\/li><li><strong>YouTube.<\/strong>&nbsp;Cette plateforme est ax\u00e9e sur la vid\u00e9o, il est donc inutile de cr\u00e9er un profil si ce n'est pas un \u00e9l\u00e9ment cl\u00e9 de votre strat\u00e9gie de contenu.<\/li><li><strong>Instagram.<\/strong>&nbsp;Comme nous l'avons d\u00e9j\u00e0 mentionn\u00e9, Instagram est ax\u00e9 sur les images. Cependant, avec l'essor des ' stories ', c'est d\u00e9sormais \u00e9galement une excellente plateforme pour les contenus vid\u00e9o courts.<\/li><li><strong>Twitter.<\/strong>&nbsp;Comme vous travaillez avec des limites de mots relativement basses, Twitter vous demande souvent de cr\u00e9er des liens vers votre contenu. Il s'agit donc d'une option polyvalente pour les textes, les images et les vid\u00e9os.<\/li><li><strong>Reddit.<\/strong>&nbsp;De nombreuses entreprises <a rel=\"noreferrer noopener\" aria-label=\"utiliser Reddit pour l&#039;engagement (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/neilpatel.com\/blog\/successful-reddit-marketing\/\" target=\"_blank\">utiliser Reddit pour l'engagement<\/a>. Cela fait de cette plateforme une option int\u00e9ressante pour des discussions plus organiques.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are literally dozens of social media platforms you can choose from for your business. If you're considering targeting a platform that's not on the above list, go ahead and spend a little time analyzing what its main feed looks like. Within a few minutes, you should have an idea about what content does best on that website.<\/p>","content":[{"type":"text","data":"There are literally dozens of social media platforms you can choose from for your business. If you're considering targeting a platform that's not on the above list, go ahead and spend a little time analyzing what its main feed looks like. Within a few minutes, you should have an idea about what content does best on that website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Analyze Your Website's Demographics<\/h3>","content":"2. Analyser les donn\u00e9es d\u00e9mographiques de votre site web","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Once you have an idea about what platforms are a good fit for your content, it's time to narrow down your options. The best way to do this is by comparing those websites' demographics with your own.<\/p>","content":[{"type":"text","data":"Once you have an idea about what platforms are a good fit for your content, it's time to narrow down your options. The best way to do this is by comparing those websites' demographics with your own."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here's a quick rundown of <a href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">the types of users<\/a> you can find on each of the platforms we mentioned before:<\/p>","content":[{"type":"text","data":"Here's a quick rundown of <a href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">the types of users<\/a> you can find on each of the platforms we mentioned before:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li><strong>Facebook:<\/strong>&nbsp;25-49 (considerably higher use among women)<\/li><li><strong>YouTube:<\/strong>&nbsp;18-24 (good balance between men and women)<\/li><li><strong>Instagram:&nbsp;<\/strong>18-24 (women tend to be much more active than men)<\/li><li><strong>Twitter:&nbsp;<\/strong>18-24 (slightly more men than women)<\/li><li><strong>Reddit:&nbsp;<\/strong>25-29 (almost twice as many men as women)<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li><strong>Facebook :<\/strong>&nbsp;25-49 ans (utilisation consid\u00e9rablement plus \u00e9lev\u00e9e chez les femmes)<\/li><li><strong>YouTube :<\/strong>&nbsp;18-24 (bon \u00e9quilibre entre hommes et femmes)<\/li><li><strong>Instagram :&nbsp;<\/strong>18-24 (les femmes ont tendance \u00e0 \u00eatre beaucoup plus actives que les hommes)<\/li><li><strong>Twitter :&nbsp;<\/strong>18-24 (un peu plus d'hommes que de femmes)<\/li><li><strong>Reddit :&nbsp;<\/strong>25-29 (presque deux fois plus d'hommes que de femmes)<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keep in mind that these numbers hardly paint the whole picture. However, it's enough to give you a quick idea for what type of audience you can find on each platform.<\/p>","content":[{"type":"text","data":"Keep in mind that these numbers hardly paint the whole picture. However, it's enough to give you a quick idea for what type of audience you can find on each platform."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Now you need to take a look at your website's demographics, and try to find the closest match(es). The best way to do that is to use a tool <a rel=\"noreferrer noopener\" aria-label=\"such as Google Analytics (opens in a new tab)\" href=\"https:\/\/memberpress.com\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\">such as Google Analytics<\/a>.&nbsp;<\/p>","content":[{"type":"text","data":"Now you need to take a look at your website's demographics, and try to find the closest match(es). The best way to do that is to use a tool <a rel=\"noreferrer noopener\" aria-label=\"such as Google Analytics (opens in a new tab)\" href=\"https:\/\/memberpress.com\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\">such as Google Analytics<\/a>.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With Google Analytics, you get access to data that breaks down your audience according to age and sex:<\/p>","content":[{"type":"text","data":"With Google Analytics, you get access to data that breaks down your audience according to age and sex:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png\" alt=\"Analyzing your website's demographics using Google Analytics.\" class=\"wp-image-19741\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png","data":{"alt":"Analyzing your website's demographics using Google Analytics.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png","align":"center"},"style":{"width":1001,"height":486,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Now that you have that information, you can easily put together a list of two or three social media platforms that are a good fit for you.<\/p>","content":[{"type":"text","data":"Now that you have that information, you can easily put together a list of two or three social media platforms that are a good fit for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you're going to set up a platform on social media, then you need to remain active. Businesses with inactive accounts look unprofessional. That means it's better to be highly active on a couple of social media platforms than to spread yourself too thin.<\/p>","content":[{"type":"text","data":"If you're going to set up a platform on social media, then you need to remain active. Businesses with inactive accounts look unprofessional. That means it's better to be highly active on a couple of social media platforms than to spread yourself too thin."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are two data-driven methods to help you determine which social media platforms to target:<\/p>","content":[{"type":"text","data":"Here are two data-driven methods to help you determine which social media platforms to target:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Consider the type of content you want to share.<\/li><li>Analyze your website's demographics.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>R\u00e9fl\u00e9chissez au type de contenu que vous souhaitez partager.<\/li><li>Analysez les donn\u00e9es d\u00e9mographiques de votre site web.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about how to choose which social media platforms to use? Let's talk about them in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about how to choose which social media platforms to use? Let's talk about them in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/19739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=19739"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/19739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/19779"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=19739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=19739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=19739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}