{"id":19739,"date":"2019-11-06T10:00:23","date_gmt":"2019-11-06T17:00:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=19739"},"modified":"2019-11-06T10:03:01","modified_gmt":"2019-11-06T17:03:01","slug":"choose-social-media-platforms","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/choose-social-media-platforms\/","title":{"rendered":"Comment choisir les plateformes de m\u00e9dias sociaux \u00e0 utiliser ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Si vous regardez autour de vous, vous remarquerez que presque toutes les entreprises auxquelles vous faites appel <a rel=\"noreferrer noopener\" aria-label=\"est sur les m\u00e9dias sociaux (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">est sur les m\u00e9dias sociaux<\/a>. La plupart d'entre eux vont m\u00eame jusqu'\u00e0 cr\u00e9er des comptes sur plusieurs plateformes, ce qui est tout \u00e0 fait logique. Apr\u00e8s tout, plus vous \u00eates actif sur de r\u00e9seaux sociaux, plus vous devriez pouvoir toucher de monde.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab0b6827fb91\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab0b6827fb91\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/choose-social-media-platforms\/#Why_Your_Business_Doesnt_Need_Accounts_on_Every_Social_Media_Platform\" >Pourquoi votre entreprise n'a pas besoin d'\u00eatre pr\u00e9sente sur toutes les plateformes de r\u00e9seaux sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/choose-social-media-platforms\/#How_to_Choose_Which_Social_Media_Platforms_to_Use_2_Tips\" >Comment choisir les plateformes de m\u00e9dias sociaux \u00e0 utiliser (2 conseils)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/choose-social-media-platforms\/#1_Consider_the_Type_of_Content_You_Want_to_Share\" >1. R\u00e9fl\u00e9chissez au type de contenu que vous souhaitez partager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/choose-social-media-platforms\/#2_Analyze_Your_Websites_Demographics\" >2. Analysez les donn\u00e9es d\u00e9mographiques de votre site web<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/choose-social-media-platforms\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Le probl\u00e8me, c\u2019est que chaque entreprise s\u2019adresse \u00e0 un public diff\u00e9rent. Les visiteurs de votre site web sont peut-\u00eatre tr\u00e8s actifs sur Twitter, alors que vos concurrents ont peut-\u00eatre plus de succ\u00e8s sur Instagram. Il est essentiel de savoir quelles plateformes cibler si vous voulez \u00e9viter de perdre du temps \u00e0 essayer d\u2019atteindre un public qui n\u2019est pas l\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons vous expliquer plus en d\u00e9tail pourquoi votre entreprise n'a pas besoin d'\u00eatre pr\u00e9sente sur toutes les plateformes de r\u00e9seaux sociaux. Nous vous donnerons ensuite deux conseils pour vous aider \u00e0 utiliser les donn\u00e9es afin de d\u00e9terminer quelles plateformes m\u00e9ritent votre attention. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Business_Doesnt_Need_Accounts_on_Every_Social_Media_Platform\"><\/span>Pourquoi votre entreprise n'a pas besoin d'\u00eatre pr\u00e9sente sur toutes les plateformes de r\u00e9seaux sociaux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Diff\u00e9rents types de publics se dirigent naturellement vers des plateformes sp\u00e9cifiques. Par exemple, Instagram est tr\u00e8s efficace si vous souhaitez entrer en contact avec des utilisateurs <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#Instagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">entre 13 et 29 ans<\/a>. Facebook, en revanche, brille aupr\u00e8s des publics plus \u00e2g\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le choix des plateformes de m\u00e9dias sociaux \u00e0 privil\u00e9gier ne se r\u00e9sume toutefois pas \u00e0 des consid\u00e9rations d\u00e9mographiques. Le type de contenu que vous partagez joue \u00e9galement un r\u00f4le important. Si votre entreprise s'appuie fortement sur des images et des vid\u00e9os pour son marketing, Instagram est un choix naturel. Pour les articles de blog, Twitter et Facebook sont souvent de meilleurs choix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous aborderons des exemples plus pr\u00e9cis dans un instant. Pour l'instant, nous tenons \u00e0 souligner que nous ne vous conseillons pas de vous concentrer sur une seule plateforme de r\u00e9seaux sociaux. Nous vous encourageons plut\u00f4t \u00e0 s\u00e9lectionner avec soin un petit nombre de plateformes sur lesquelles mener vos actions marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rester actif sur les r\u00e9seaux sociaux demande beaucoup de travail. Se contenter de publier une mise \u00e0 jour de temps en temps ne suffit pas : il faut interagir avec les utilisateurs et participer aux discussions si l'on veut rester pertinent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Outils de gestion des m\u00e9dias sociaux (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/buffer.com\/library\/social-media-management-tools\" target=\"_blank\">Outils de gestion des m\u00e9dias sociaux<\/a> peuvent vous faciliter consid\u00e9rablement la t\u00e2che, mais il y a beaucoup de travail que vous ne pouvez pas automatiser. C\u2019est pourquoi il est plus judicieux de concentrer vos efforts sur quelques-unes des plateformes les plus prometteuses, plut\u00f4t que de vous disperser en y consacrant un effort symbolique \u00e0 chacune d\u2019entre elles. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_Which_Social_Media_Platforms_to_Use_2_Tips\"><\/span>Comment choisir les plateformes de m\u00e9dias sociaux \u00e0 utiliser (2 conseils)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez r\u00e9ussir gr\u00e2ce aux r\u00e9seaux sociaux, la premi\u00e8re \u00e9tape consiste \u00e0 choisir les plateformes sur lesquelles vous allez vous concentrer. Voici deux conseils pour vous aider \u00e0 vous lancer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Consider_the_Type_of_Content_You_Want_to_Share\"><\/span>1. R\u00e9fl\u00e9chissez au type de contenu que vous souhaitez partager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Certains types de contenu fonctionnent mieux sur certaines plateformes de r\u00e9seaux sociaux, en raison de leur configuration et de leur public. Instagram en est un parfait exemple, puisqu\u2019il est enti\u00e8rement ax\u00e9 sur le contenu visuel :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1023\" height=\"698\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png\" alt=\"Un exemple de flux Instagram.\" class=\"wp-image-19740\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-300x205.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-768x524.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-249x170.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-840x573.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-1002x684.png 1002w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-700x478.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-156x106.png 156w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Bien s\u00fbr, toutes les plateformes de r\u00e9seaux sociaux ne sont pas aussi faciles \u00e0 ma\u00eetriser. Dans cette optique, voyons quels types de contenus fonctionnent bien sur cinq des <a rel=\"noreferrer noopener\" aria-label=\"Sites web de m\u00e9dias sociaux les plus populaires (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\">Sites web de m\u00e9dias sociaux les plus populaires<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Facebook.<\/strong>&nbsp;Ce mod\u00e8le est extr\u00eamement polyvalent, ce qui en fait un excellent choix pour les contenus sous forme de texte, d'images et de vid\u00e9os.<\/li><li><strong>YouTube.<\/strong>&nbsp;Cette plateforme est enti\u00e8rement d\u00e9di\u00e9e \u00e0 la vid\u00e9o ; il est donc peu utile de cr\u00e9er un profil si cela ne fait pas partie int\u00e9grante de votre strat\u00e9gie de contenu.<\/li><li><strong>Instagram.<\/strong>&nbsp;Comme nous l'avons d\u00e9j\u00e0 mentionn\u00e9, Instagram est avant tout un r\u00e9seau social ax\u00e9 sur les images. Cependant, avec l'essor des \u2018 stories \u2019, c'est d\u00e9sormais aussi une excellente plateforme pour diffuser des vid\u00e9os courtes.<\/li><li><strong>Twitter.<\/strong>&nbsp;Comme les limites de nombre de mots sont relativement strictes, Twitter vous oblige souvent \u00e0 ins\u00e9rer un lien vers votre contenu. Cela en fait une option polyvalente pour les textes, les images et les vid\u00e9os.<\/li><li><strong>Reddit.<\/strong>&nbsp;De nombreuses entreprises <a rel=\"noreferrer noopener\" aria-label=\"utiliser Reddit pour l&#039;engagement (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/neilpatel.com\/blog\/successful-reddit-marketing\/\" target=\"_blank\">utiliser Reddit pour l'engagement<\/a>. Cela fait de cette plateforme une option int\u00e9ressante pour des discussions plus organiques.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe litt\u00e9ralement des dizaines de r\u00e9seaux sociaux parmi lesquels vous pouvez choisir pour votre entreprise. Si vous envisagez de vous tourner vers une plateforme qui ne figure pas dans la liste ci-dessus, n\u2019h\u00e9sitez pas \u00e0 prendre le temps d\u2019analyser \u00e0 quoi ressemble son fil d\u2019actualit\u00e9 principal. En quelques minutes, vous devriez avoir une id\u00e9e du type de contenu qui fonctionne le mieux sur ce site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Analyze_Your_Websites_Demographics\"><\/span>2. Analysez les donn\u00e9es d\u00e9mographiques de votre site web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez une id\u00e9e des plateformes qui conviennent le mieux \u00e0 votre contenu, il est temps d'affiner vos choix. Pour cela, le mieux est de comparer les donn\u00e9es d\u00e9mographiques de ces sites web avec les v\u00f4tres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici un bref aper\u00e7u de <a href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">les types d'utilisateurs<\/a> que vous pouvez trouver sur chacune des plateformes mentionn\u00e9es pr\u00e9c\u00e9demment :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Facebook :<\/strong>&nbsp;25-49 ans (utilisation consid\u00e9rablement plus \u00e9lev\u00e9e chez les femmes)<\/li><li><strong>YouTube :<\/strong>&nbsp;18-24 (bon \u00e9quilibre entre hommes et femmes)<\/li><li><strong>Instagram :&nbsp;<\/strong>18-24 (les femmes ont tendance \u00e0 \u00eatre beaucoup plus actives que les hommes)<\/li><li><strong>Twitter :&nbsp;<\/strong>18-24 (un peu plus d'hommes que de femmes)<\/li><li><strong>Reddit :&nbsp;<\/strong>25-29 (presque deux fois plus d'hommes que de femmes)<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Gardez \u00e0 l'esprit que ces chiffres ne refl\u00e8tent pas tout \u00e0 fait la r\u00e9alit\u00e9. Cela suffit toutefois pour vous donner une id\u00e9e rapide du type de public que vous pouvez trouver sur chaque plateforme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devez maintenant examiner les donn\u00e9es d\u00e9mographiques de votre site web et essayer d'identifier celles qui correspondent le mieux. La meilleure fa\u00e7on de proc\u00e9der est d'utiliser un outil <a rel=\"noreferrer noopener\" aria-label=\"comme Google Analytics (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\">comme Google Analytics<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec Google Analytics, vous avez acc\u00e8s \u00e0 des donn\u00e9es qui ventilent votre public en fonction de l'\u00e2ge et du sexe :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1001\" height=\"486\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png\" alt=\"Analyser les donn\u00e9es d\u00e9mographiques de votre site web \u00e0 l&#039;aide de Google Analytics.\" class=\"wp-image-19741\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png 1001w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-156x76.png 156w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que vous disposez de ces informations, vous pouvez facilement dresser une liste de deux ou trois plateformes de m\u00e9dias sociaux qui vous conviennent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous comptez cr\u00e9er une pr\u00e9sence sur les r\u00e9seaux sociaux, vous devez rester actif. Les entreprises dont les comptes sont inactifs donnent une image peu professionnelle. Il vaut donc mieux \u00eatre tr\u00e8s actif sur quelques r\u00e9seaux sociaux plut\u00f4t que de se disperser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici deux m\u00e9thodes bas\u00e9es sur des donn\u00e9es qui vous aideront \u00e0 d\u00e9terminer les plateformes de m\u00e9dias sociaux \u00e0 cibler :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>R\u00e9fl\u00e9chissez au type de contenu que vous souhaitez partager.<\/li><li>Analysez les donn\u00e9es d\u00e9mographiques de votre site web.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur la mani\u00e8re de choisir les r\u00e9seaux sociaux \u00e0 utiliser ? Partagez-les dans la section commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>If you take a look around, you&#8217;ll notice that almost every business you patronize is on social media. Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you&#8217;re active on, the more people you should be able [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":19779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":["post-19739","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"These days, every website needs a presence on social media. 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