{"id":19746,"date":"2025-10-09T10:00:00","date_gmt":"2025-10-09T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=19746"},"modified":"2025-10-09T10:48:34","modified_gmt":"2025-10-09T14:48:34","slug":"how-to-create-a-successful-black-friday-sale-for-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/","title":{"rendered":"Comment pr\u00e9parer votre commerce en ligne au Black Friday ?"},"content":{"rendered":"<p class=\"has-text-align-center wp-block-paragraph\"><strong><em>Vous vous demandez comment pr\u00e9parer le Black Friday ? Ces 9 strat\u00e9gies \u00e9prouv\u00e9es vous aideront \u00e0 vous pr\u00e9parer \u00e0 l'avance, \u00e0 stimuler les ventes et \u00e0 vous d\u00e9marquer en ligne pendant les f\u00eates de fin d'ann\u00e9e.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a826efa1433e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a826efa1433e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#Before_You_Start_Why_Early_Planning_Matters\" >Avant de commencer Pourquoi une planification pr\u00e9coce est importante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#9_Smart_Strategies_to_Prepare_for_Black_Friday\" >9 strat\u00e9gies intelligentes pour pr\u00e9parer le Black Friday<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#1_Partner_With_Similar_Businesses_to_Expand_Your_Reach\" >1. \u00c9tablissez des partenariats avec des entreprises similaires pour \u00e9largir votre champ d'action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#2_Set_Up_or_Promote_Your_Affiliate_Program\" >2. Mettre en place ou promouvoir votre programme d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#3_Use_Popups_and_Banners_That_Get_Attention\" >3. Utiliser des fen\u00eatres contextuelles et des banni\u00e8res qui attirent l'attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#4_Add_FOMO_to_Your_Messaging\" >4. Ajoutez FOMO \u00e0 votre messagerie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#5_Set_Up_Email_Campaigns_Ahead_of_Time\" >5. Organiser des campagnes de courrier \u00e9lectronique \u00e0 l'avance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#6_Create_Coupons_That_Actually_Convert\" >6. Cr\u00e9er des coupons qui convertissent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#7_Make_a_Black_Friday_Landing_Page\" >7. Cr\u00e9er une page d'atterrissage pour le Black Friday<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#8_Host_a_Pre-Sale_Giveaway_to_Build_Hype\" >8. Organiser un cadeau avant la vente pour cr\u00e9er de l'engouement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#9_Bonus_Tips_to_Finish_Strong\" >9. Conseils pour finir en beaut\u00e9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#Bottom_Line\" >R\u00e9sultat final<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Le vendredi noir est peut-\u00eatre encore loin, mais si vous g\u00e9rez un commerce en ligne, c'est le moment ou jamais de le faire. <em>parfait<\/em> le temps de se pr\u00e9parer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Car les entreprises qui gagnent gros pendant le Black Friday sont celles qui <strong>planifier t\u00f4t<\/strong>Les femmes, les hommes, les enfants, les jeunes et les personnes \u00e2g\u00e9es, pas ceux qui se d\u00e9m\u00e8nent la veille pour pr\u00e9parer quelque chose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous savez probablement d\u00e9j\u00e0 \u00e0 quel point la saison des soldes est bruyante et encombr\u00e9e. Votre bo\u00eete de r\u00e9ception sera pleine, vos fils sociaux regorgeront de promotions et votre public sera submerg\u00e9 de choix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se d\u00e9marquer en commen\u00e7ant <strong>maintenant<\/strong>tandis que la plupart des autres attendent encore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet article est un guide simple sur <strong>Comment se pr\u00e9parer au Black Friday ?<\/strong>. Nous partageons avec vous des strat\u00e9gies simples et pratiques qui fonctionnent (m\u00eame si vous n'\u00eates qu'une seule \u00e9quipe), ainsi que des outils que vous pouvez utiliser pour tout mettre en place \u00e0 l'avance.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Before_You_Start_Why_Early_Planning_Matters\"><\/span>Avant de commencer : L'importance d'une planification pr\u00e9coce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avant d'aborder les strat\u00e9gies, parlons des points suivants <em>pourquoi<\/em> vous devriez commencer maintenant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le vendredi noir est mouvement\u00e9 pour vous <em>et<\/em> vos clients. Attendre la derni\u00e8re minute signifie des d\u00e9cisions pr\u00e9cipit\u00e9es, des opportunit\u00e9s manqu\u00e9es et beaucoup trop de stress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En planifiant \u00e0 l'avance, vous avez le temps de.. :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Concevoir de meilleures promotions qui convertissent r\u00e9ellement<br><\/li>\n\n\n\n<li>Tout tester et pr\u00e9parer (sans panique)<br><\/li>\n\n\n\n<li>Appara\u00eetre dans les bo\u00eetes de r\u00e9ception <em>avant<\/em> l'afflux de courriels pour les f\u00eates de fin d'ann\u00e9e<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Smart_Strategies_to_Prepare_for_Black_Friday\"><\/span>9 strat\u00e9gies intelligentes pour pr\u00e9parer le Black Friday<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous voulez que ce vendredi noir soit le plus r\u00e9ussi de votre histoire, commencez par appliquer ces strat\u00e9gies simples. Elles vous aideront \u00e0 planifier, \u00e0 attirer plus d'acheteurs et \u00e0 \u00e9viter le stress de derni\u00e8re minute.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Partner_With_Similar_Businesses_to_Expand_Your_Reach\"><\/span>1. \u00c9tablissez des partenariats avec des entreprises similaires pour \u00e9largir votre champ d'action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des moyens les plus simples de se faire conna\u00eetre du plus grand nombre, <em>sans payer de publicit\u00e9<\/em>La premi\u00e8re consiste \u00e0 s'associer \u00e0 des entreprises qui s'adressent \u00e0 un public similaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est un peu comme si vous vous empruntiez mutuellement vos projecteurs. Tant que vous n'\u00eates pas des concurrents directs, vous pouvez faire beaucoup de choses ensemble.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voici quelques id\u00e9es faciles \u00e0 mettre en \u0153uvre :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c9changez des courriels ou des messages sur les r\u00e9seaux sociaux.<\/strong> Partagez les ventes du vendredi noir de vos coll\u00e8gues avec vos listes ou les personnes qui vous suivent.<br><\/li>\n\n\n\n<li><strong>Proposer une offre group\u00e9e \u00e0 dur\u00e9e limit\u00e9e.<\/strong> Associez votre produit ou votre adh\u00e9sion au leur dans le cadre d'une offre conjointe.<br><\/li>\n\n\n\n<li><strong>Organisez un concours ensemble.<\/strong> Demandez aux gens de suivre les deux marques ou de s'inscrire pour gagner quelque chose de pr\u00e9cieux.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ce type de promotion crois\u00e9e ne co\u00fbte rien, mais il peut augmenter votre port\u00e9e avant m\u00eame que votre vente ne commence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Set_Up_or_Promote_Your_Affiliate_Program\"><\/span>2. Mettre en place ou promouvoir votre programme d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez un <a href=\"https:\/\/easyaffiliate.com\/blog\/wordpress-affiliate-program\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">programme d'affiliation<\/a>ou vous avez l'intention de le faire <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">commencer par un<\/a>C'est donc le moment de l'utiliser. Vos affili\u00e9s peuvent \u00eatre vos plus grands promoteurs pendant le Black Friday. Ils ont d\u00e9j\u00e0 un public de confiance et sont motiv\u00e9s pour vous aider \u00e0 vendre, surtout lorsqu'ils savent qu'une bonne commission est \u00e0 la cl\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voici comment proc\u00e9der :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/easyaffiliate.com\/docs\/affiliate-dashboard\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Utilisez Easy Affiliate pour cr\u00e9er votre programme d'affiliation<\/a> directement dans votre site WordPress. Pas besoin de plateformes tierces - il g\u00e8re le suivi, les paiements, les tableaux de bord, et bien plus encore.<br><\/li>\n\n\n\n<li>Envoyez \u00e0 vos affili\u00e9s un courriel anticip\u00e9 avec <a href=\"https:\/\/easyaffiliate.com\/blog\/effective-affiliate-creatives\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">tout ce dont ils ont besoin<\/a>Les informations sur les produits et les services de l'Union europ\u00e9enne sont les suivantes : dates des soldes, codes de coupon sp\u00e9ciaux, graphiques promotionnels et textes pr\u00e9-r\u00e9dig\u00e9s qu'ils peuvent copier et coller.<br><\/li>\n\n\n\n<li>Faites-leur savoir qu'il s'agit d'une occasion unique de gagner plus que d'habitude et encouragez-les \u00e0 planifier leurs promotions \u00e0 l'avance.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous donnez les outils \u00e0 vos affili\u00e9s d\u00e8s le d\u00e9but, ils seront plus enclins \u00e0 promouvoir votre offre et \u00e0 g\u00e9n\u00e9rer plus de trafic et de ventes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_Popups_and_Banners_That_Get_Attention\"><\/span>3. Utiliser des fen\u00eatres contextuelles et des banni\u00e8res qui attirent l'attention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les acheteurs du Black Friday se d\u00e9placent rapidement. Ils comparent souvent les offres, passent d'un onglet \u00e0 l'autre et prennent des d\u00e9cisions rapides. Si votre offre n'est pas au premier plan, il y a de fortes chances qu'ils la manquent et passent \u00e0 autre chose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est l\u00e0 que <a href=\"https:\/\/easyaffiliate.com\/blog\/5-tools-to-help-you-create-banner-images-for-your-affiliate-ads\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">popups et banni\u00e8res<\/a> entrent en jeu. Ils vous aident <em>arr\u00eater le d\u00e9filement<\/em> et de mettre en avant votre offre du vendredi noir au bon moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voici quelques exemples qui ont fait leurs preuves :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Banni\u00e8res de compte \u00e0 rebours<\/strong> qui cr\u00e9ent l'urgence en indiquant le temps qu'il reste avant la fin de la vente<br><\/li>\n\n\n\n<li><strong>Fen\u00eatres contextuelles de sortie<\/strong> qui apparaissent lorsque quelqu'un est sur le point de quitter votre site, lui donnant une raison suppl\u00e9mentaire de rester ou d'acheter.<br><\/li>\n\n\n\n<li><strong>Offres flash bars<\/strong> qui se collent en haut ou en bas de l'\u00e9cran avec votre offre et un lien direct<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez mettre en place tous ces \u00e9l\u00e9ments \u00e0 l'aide d'un outil tel que <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster<\/a>qui vous permet de les concevoir et de les placer sur votre site sans avoir besoin de coder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conseil de pro :<\/strong> Personnalisez ce que les gens voient en fonction de leur comportement. Par exemple, pr\u00e9sentez aux nouveaux visiteurs une remise de bienvenue, et aux visiteurs r\u00e9currents un rappel indiquant que l'offre se termine bient\u00f4t. Ce petit d\u00e9tail peut faire une grande diff\u00e9rence dans les conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Add_FOMO_to_Your_Messaging\"><\/span>4. Ajoutez FOMO \u00e0 votre messagerie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La plupart des gens ont besoin d'un petit coup de pouce pour atteindre cet objectif. <em>Acheter<\/em> bouton. Utiliser le bouton <a href=\"https:\/\/memberpress.com\/fr\/blog\/fomo-marketing\/\" title=\"\">Strat\u00e9gie FOMO (Fear of Missing Out)<\/a> ici.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque les acheteurs savent qu'une offre est sur le point de dispara\u00eetre, ils sont beaucoup plus enclins \u00e0 passer \u00e0 l'action. Cela cr\u00e9e un sentiment d'urgence qui donne \u00e0 votre offre l'impression d'avoir \u00e9t\u00e9 faite \u00e0 la derni\u00e8re minute. <em>trop beau pour \u00eatre laiss\u00e9 de c\u00f4t\u00e9<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Essayez d'utiliser des phrases courtes et directes telles que<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\"Fin dans 24 heures<br><\/li>\n\n\n\n<li>\"Il ne reste plus que 50 places<br><\/li>\n\n\n\n<li>Ce prix ne sera plus pratiqu\u00e9 apr\u00e8s le \"Black Friday\".<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ce type de message fait savoir aux gens qu'ils disposent d'un d\u00e9lai limit\u00e9 pour agir et qu'attendre, c'est rater quelque chose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Set_Up_Email_Campaigns_Ahead_of_Time\"><\/span>5. Organiser des campagnes de courrier \u00e9lectronique \u00e0 l'avance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S'il y a une chose que vous ne voulez pas laisser passer jusqu'\u00e0 la derni\u00e8re minute, c'est bien vos courriels. Pendant le week-end du Black Friday, la bo\u00eete de r\u00e9ception de votre public sera inond\u00e9e d'offres. Si vos courriels ne sont pas planifi\u00e9s et pr\u00eats \u00e0 \u00eatre envoy\u00e9s, votre offre risque de se perdre dans la masse, ou pire, de ne pas \u00eatre envoy\u00e9e du tout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'essentiel est de commencer t\u00f4t et d'\u00e9laborer un plan d'envoi d'e-mails simple qui permette de garder votre offre \u00e0 l'esprit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voici comment commencer :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmentez votre liste.<\/strong><strong><br><\/strong>Tous les abonn\u00e9s ne sont pas identiques. Envoyez une s\u00e9rie de courriels \u00e0 <em>nouvelles pistes<\/em> qui n'ont pas encore achet\u00e9 chez vous, et une autre \u00e0 <em>les membres ou clients actuels<\/em>. Votre message doit refl\u00e9ter l'\u00e9tat d'avancement de leur parcours.<br><\/li>\n\n\n\n<li><strong>Planifiez votre s\u00e9quence d'e-mails de base.<\/strong><strong><br><\/strong> Au minimum, \u00e9crivez et planifiez :<br>\n<ul class=\"wp-block-list\">\n<li>A <strong>courriel de lancement<\/strong> annoncer votre op\u00e9ration Black Friday<br><\/li>\n\n\n\n<li>A <strong>courriel de rappel<\/strong> \u00e0 mi-parcours de la vente<br><\/li>\n\n\n\n<li>A <strong>courriel de la derni\u00e8re chance<\/strong> juste avant la fin de l'offre<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Faites en sorte que vos courriels soient difficiles \u00e0 ignorer.<br><\/strong>Ajoutez des comptes \u00e0 rebours, des codes de r\u00e9duction et m\u00eame un ou deux t\u00e9moignages rapides pour renforcer la confiance et l'urgence. Les lignes d'objet qui suscitent la curiosit\u00e9 ou mettent l'accent sur les d\u00e9lais fonctionnent bien en cette p\u00e9riode de l'ann\u00e9e.<br><\/li>\n\n\n\n<li><strong>N'attendez pas pour envoyer votre message.<\/strong><strong><br><\/strong> R\u00e9digez et planifiez vos courriels \u00e0 l'avance afin de ne pas \u00eatre d\u00e9bord\u00e9 pendant le week-end de Thanksgiving et de ne rien oublier.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez besoin d'un guide \u00e9tape par \u00e9tape pour vous aider \u00e0 mettre en place votre campagne ?<a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-email-campaign\/\"> Consultez notre guide sur la fa\u00e7on de mener une campagne d'e-mailing r\u00e9ussie.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Create_Coupons_That_Actually_Convert\"><\/span>6. Cr\u00e9er des coupons qui convertissent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On s'attend \u00e0 ce que tout le monde soit \u00e0 la recherche d'une bonne affaire pendant le Black Friday. Ce n'est pas facultatif, c'est attendu. <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-sales-promotions\/\">Si vous ne rendez pas votre r\u00e9duction claire et convaincante<\/a>Les acheteurs potentiels iront tout simplement voir ailleurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mettez en place des offres cibl\u00e9es et sensibles au temps en quelques clics gr\u00e2ce \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/doc-categories\/coupons\/\">Coupons MemberPress<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"0CpCXxRAKw8O5vjGU3MM23ew9GyIEWsUHrArQq4iWNOlXNan0Tg6ZlEydoLabzY54K\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er des coupons dans MemberPress (Tutoriel complet)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vous pouvez aussi :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Offrir des r\u00e9ductions limit\u00e9es dans le temps<\/strong> qui expirent automatiquement apr\u00e8s le Black Friday<br><\/li>\n\n\n\n<li><strong>Choisissez entre des offres avec pourcentage de r\u00e9duction ou des offres forfaitaires<\/strong>Le prix est fix\u00e9 en fonction de ce qui convient le mieux \u00e0 votre tarification.<br><\/li>\n\n\n\n<li><strong>Contr\u00f4ler l'utilisation du coupon<\/strong>Les conditions d'utilisation de la carte de cr\u00e9dit, telles qu'une seule fois par client, valable uniquement pour des plans sp\u00e9cifiques, ou pour un nombre limit\u00e9 d'\u00e9changes.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cela vous permet de contr\u00f4ler totalement l'offre, tout en donnant \u00e0 votre public un acc\u00e8s \u00e0 l'information. <em>excellente raison<\/em> d'acheter maintenant plut\u00f4t que \"plus tard\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans MemberPress, vous disposez d'une grande flexibilit\u00e9 en mati\u00e8re de cr\u00e9ation de coupons. Tout savoir sur <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" title=\"\">cr\u00e9er diff\u00e9rents types d'offres en utilisant les coupons MemberPress ici<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Make_a_Black_Friday_Landing_Page\"><\/span>7. Cr\u00e9er une page d'atterrissage pour le Black Friday<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Toute bonne vente du vendredi noir n\u00e9cessite une page d'atterrissage diff\u00e9rente de votre page d'accueil ou de votre page de tarification habituelle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez besoin d'un espace propre et cibl\u00e9 qui mette votre offre au premier plan et permette aux visiteurs de passer facilement \u00e0 l'\u00e9tape suivante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En effet, pendant le Black Friday, la dur\u00e9e d'attention est courte. Les gens parcourent rapidement les pages, comparent les offres et sautent rapidement d'une page \u00e0 l'autre. Une page encombr\u00e9e ou confuse peut vous faire perdre la vente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous n'avez pas besoin d'\u00eatre un designer pour en cr\u00e9er un. Utilisez l'un de ces constructeurs de pages adapt\u00e9s \u00e0 WordPress. Ces outils vous aident \u00e0 lancer rapidement une page \u00e0 fort taux de conversion, sans toucher \u00e0 une seule ligne de code :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/go\/elegantthemes\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Divi<\/a> - Mod\u00e8les \u00e9l\u00e9gants et contr\u00f4le total de la conception<br><\/li>\n\n\n\n<li><a href=\"https:\/\/elementor.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Elementor<\/a> - \u00e9dition intuitive par glisser-d\u00e9poser<br><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/go\/beaverbuilder\/main\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Beaver Builder<\/a> - simple et adapt\u00e9 aux d\u00e9butants<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Host_a_Pre-Sale_Giveaway_to_Build_Hype\"><\/span>8. Organiser un cadeau avant la vente pour cr\u00e9er de l'engouement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un simple cadeau peut susciter l'enthousiasme avant m\u00eame le d\u00e9but de votre vente du vendredi noir. Le faire une semaine ou deux avant le Black Friday est un excellent moyen d'attirer l'attention, de d\u00e9velopper votre liste d'adresses \u00e9lectroniques et de susciter l'int\u00e9r\u00eat de votre public avant votre lancement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez utiliser <a href=\"https:\/\/memberpress.com\/go\/rafflepress\/main\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">RafflePress<\/a>Le but est de recueillir les inscriptions par courriel des personnes qui souhaitent participer et d'encourager les partages sociaux en offrant des participations gratuites aux personnes qui vous suivent, qui marquent leurs amis ou qui repostent leurs messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conseil de pro :<\/strong> Annoncez le nom du gagnant juste avant la mise en ligne de votre vente et pr\u00e9voyez une remise de remerciement pour tous les participants. Ainsi, m\u00eame ceux qui n'ont pas gagn\u00e9 auront une raison d'acheter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Bonus_Tips_to_Finish_Strong\"><\/span>9. Conseils pour finir en beaut\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quelques petits d\u00e9tails peuvent faire une grande diff\u00e9rence dans le d\u00e9roulement de votre promotion du vendredi noir (et dans le nombre de ventes que vous concluez).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques derni\u00e8res \u00e9tapes qui m\u00e9ritent d'\u00eatre v\u00e9rifi\u00e9es :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Acc\u00e9l\u00e9rer votre site web.<\/strong><strong><br><\/strong>Les acheteurs du Black Friday n'attendront pas que les pages se chargent lentement. Testez la vitesse de votre site et assurez-vous que tout se passe bien sur ordinateur et sur mobile.<br><\/li>\n\n\n\n<li><strong>Planifiez vos posts sociaux \u00e0 l'avance.<\/strong><strong><br><\/strong> Utilisez des outils comme Buffer ou SocialBee pour mettre en file d'attente les posts promotionnels sur Instagram, Facebook et Twitter. Ainsi, vous restez visible sans \u00eatre coll\u00e9 \u00e0 votre t\u00e9l\u00e9phone tout le week-end.<br><\/li>\n\n\n\n<li><strong>Pr\u00e9parer des r\u00e9ponses rapides aux questions d'assistance.<\/strong><strong><br><\/strong>Des probl\u00e8mes tels que des erreurs de coupon, des probl\u00e8mes de connexion ou des probl\u00e8mes de paiement peuvent survenir. Pr\u00e9parez quelques r\u00e9ponses pr\u00eates \u00e0 l'emploi pour ne pas avoir \u00e0 vous pr\u00e9cipiter au milieu de la vente.<br><\/li>\n\n\n\n<li><strong>Planifiez votre suivi apr\u00e8s la vente.<\/strong><strong><br><\/strong>Une fois la vente termin\u00e9e, ne restez pas silencieux. Envoyez un courriel de remerciement, proposez une vente incitative ou donnez aux acheteurs quelque chose de plus.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span>R\u00e9sultat final<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Commencez t\u00f4t, restez simple et concentrez-vous sur les besoins r\u00e9els de votre public. Il n'est pas n\u00e9cessaire de s'attaquer \u00e0 toutes les strat\u00e9gies \u00e0 la fois. Choisissez-en deux ou trois qui vous paraissent r\u00e9alisables, mettez-les en \u0153uvre et d\u00e9veloppez-les \u00e0 partir de l\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et si vous utilisez MemberPress, vous avez d\u00e9j\u00e0 une longueur d'avance. De la cr\u00e9ation de coupons aux outils d'affiliation en passant par les int\u00e9grations d'emails, tout ce dont vous avez besoin pour organiser une vente du vendredi noir r\u00e9ussie et sans accroc est d\u00e9j\u00e0 int\u00e9gr\u00e9.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ce pourrait \u00eatre votre meilleur Black Friday, et vous avez tout ce qu'il faut pour y parvenir. Si vous avez des questions, n'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous. Nous serions ravis de vous entendre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez trouv\u00e9 cet article utile, suivez-nous sur\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>et\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Vous vous demandez comment pr\u00e9parer le Black Friday ? Ces 9 strat\u00e9gies \u00e9prouv\u00e9es vous aideront \u00e0 vous pr\u00e9parer \u00e0 l'avance, \u00e0 stimuler les ventes et \u00e0 vous d\u00e9marquer en ligne pendant les f\u00eates de fin d'ann\u00e9e.<\/p>","protected":false},"author":87865,"featured_media":75284,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134,94],"tags":[444,462,322],"class_list":["post-19746","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-how-to-2","category-marketing","tag-black-friday","tag-membership-business","tag-online-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Black Friday is a huge deal for many online business owners.. Here are a few tips to help you easily create a solid Black Friday sale for your online business.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Sarah O\"\/>\n\t<meta name=\"keywords\" content=\"black friday,online business,membership business\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Create a Successful Black Friday Sale for your Online Business\" \/>\n\t\t<meta property=\"og:description\" content=\"Black Friday is a huge deal for many online business owners.. Here are a few tips to help you easily create a solid Black Friday sale for your online business.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/10\/Black-Friday-Tips.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/10\/Black-Friday-Tips.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-10-09T14:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-10-09T14:48:34+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Create a Successful Black Friday Sale for your Online Business\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Black Friday is a huge deal for many online business owners.. Here are a few tips to help you easily create a solid Black Friday sale for your online business.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/10\/Black-Friday-Tips.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-create-a-successful-black-friday-sale-for-your-online-business\\\/#blogposting\",\"name\":\"How to Create a Successful Black Friday Sale for your Online Business\",\"headline\":\"How to Prepare your Online Business for Black Friday\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Black-Friday-Tips.jpg\",\"width\":1480,\"height\":832,\"caption\":\"Black Friday Membership Site Tips\"},\"datePublished\":\"2025-10-09T10:00:00-04:00\",\"dateModified\":\"2025-10-09T10:48:34-04:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-create-a-successful-black-friday-sale-for-your-online-business\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-create-a-successful-black-friday-sale-for-your-online-business\\\/#webpage\"},\"articleSection\":\"Advice, Business, How To, Marketing, Black Friday, membership business, online business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-create-a-successful-black-friday-sale-for-your-online-business\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/advice\\\/#listItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/advice\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-create-a-successful-black-friday-sale-for-your-online-business\\\/#listItem\",\"name\":\"How to Prepare your Online Business for Black Friday\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-create-a-successful-black-friday-sale-for-your-online-business\\\/#listItem\",\"position\":3,\"name\":\"How to Prepare your Online Business for Black Friday\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-create-a-successful-black-friday-sale-for-your-online-business\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-create-a-successful-black-friday-sale-for-your-online-business\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/sarahcaseproof-com\\\/\",\"name\":\"Sarah O\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/76a7174972795c7f46a9686b7c847aa3.jpg?ver=1786641355\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-create-a-successful-black-friday-sale-for-your-online-business\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-create-a-successful-black-friday-sale-for-your-online-business\\\/\",\"name\":\"How to Create a Successful Black Friday Sale for your Online Business\",\"description\":\"Black Friday is a huge deal for many online business owners.. Here are a few tips to help you easily create a solid Black Friday sale for your online business.\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-create-a-successful-black-friday-sale-for-your-online-business\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Black-Friday-Tips.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-create-a-successful-black-friday-sale-for-your-online-business\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"Black Friday Membership Site Tips\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-create-a-successful-black-friday-sale-for-your-online-business\\\/#mainImage\"},\"datePublished\":\"2025-10-09T10:00:00-04:00\",\"dateModified\":\"2025-10-09T10:48:34-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Create a Successful Black Friday Sale for your Online Business<\/title>\n\n","aioseo_head_json":{"title":"Comment r\u00e9ussir une vente du vendredi noir pour votre entreprise en ligne ?","description":"Le vendredi noir est une occasion en or pour de nombreux propri\u00e9taires d'entreprises en ligne. Voici quelques conseils pour vous aider \u00e0 cr\u00e9er facilement une solide vente du vendredi noir pour votre entreprise en ligne.","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/","robots":"max-image-preview:large","keywords":"black friday,online business,membership business","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#blogposting","name":"How to Create a Successful Black Friday Sale for your Online Business","headline":"How to Prepare your Online Business for Black Friday","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/sarahcaseproof-com\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/10\/Black-Friday-Tips.jpg","width":1480,"height":832,"caption":"Black Friday Membership Site Tips"},"datePublished":"2025-10-09T10:00:00-04:00","dateModified":"2025-10-09T10:48:34-04:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#webpage"},"articleSection":"Advice, Business, How To, Marketing, Black Friday, membership business, online business"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/#listItem","name":"Advice"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/#listItem","position":2,"name":"Advice","item":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#listItem","name":"How to Prepare your Online Business for Black Friday"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#listItem","position":3,"name":"How to Prepare your Online Business for Black Friday","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/#listItem","name":"Advice"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/sarahcaseproof-com\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/sarahcaseproof-com\/","name":"Sarah O","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/76a7174972795c7f46a9686b7c847aa3.jpg?ver=1786641355"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/","name":"How to Create a Successful Black Friday Sale for your Online Business","description":"Black Friday is a huge deal for many online business owners.. Here are a few tips to help you easily create a solid Black Friday sale for your online business.","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/sarahcaseproof-com\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/sarahcaseproof-com\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/10\/Black-Friday-Tips.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#mainImage","width":1480,"height":832,"caption":"Black Friday Membership Site Tips"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/#mainImage"},"datePublished":"2025-10-09T10:00:00-04:00","dateModified":"2025-10-09T10:48:34-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Create a Successful Black Friday Sale for your Online Business","og:description":"Black Friday is a huge deal for many online business owners.. Here are a few tips to help you easily create a solid Black Friday sale for your online business.","og:url":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/10\/Black-Friday-Tips.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/10\/Black-Friday-Tips.jpg","og:image:width":1480,"og:image:height":832,"article:published_time":"2025-10-09T14:00:00+00:00","article:modified_time":"2025-10-09T14:48:34+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Create a Successful Black Friday Sale for your Online Business","twitter:description":"Black Friday is a huge deal for many online business owners.. Here are a few tips to help you easily create a solid Black Friday sale for your online business.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/10\/Black-Friday-Tips.jpg"},"aioseo_meta_data":{"post_id":"19746","title":"Comment r\u00e9ussir une vente du vendredi noir pour votre entreprise en ligne ?","description":"Le vendredi noir est une occasion en or pour de nombreux propri\u00e9taires d'entreprises en ligne. Voici quelques conseils pour vous aider \u00e0 cr\u00e9er facilement une solide vente du vendredi noir pour votre entreprise en ligne.","keywords":[{"label":"black friday","value":"black friday"},{"label":"online business","value":"online business"},{"label":"membership business","value":"membership business"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 19:51:45","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:17:46","updated":"2026-03-03 15:06:00"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Prepare your Online Business for Black Friday\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Advice","link":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/"},{"label":"How to Prepare your Online Business for Black Friday","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/19746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/87865"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=19746"}],"version-history":[{"count":2,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/19746\/revisions"}],"predecessor-version":[{"id":75283,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/19746\/revisions\/75283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/75284"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=19746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=19746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=19746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}