{"id":19762,"date":"2019-11-14T10:00:00","date_gmt":"2019-11-14T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=19762"},"modified":"2019-11-14T14:15:50","modified_gmt":"2019-11-14T21:15:50","slug":"membership-site-vs-social-media-platforms","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/membership-site-vs-social-media-platforms\/","title":{"rendered":"La diff\u00e9rence entre un site d'adh\u00e9sion et l'utilisation des plateformes de m\u00e9dias sociaux"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La plupart des sites web sont aujourd'hui <a rel=\"noreferrer noopener\" aria-label=\"actif sur les m\u00e9dias sociaux (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">actif sur les m\u00e9dias sociaux<\/a>. \u00catre actif signifie publier r\u00e9guli\u00e8rement de nouveaux contenus et faire de son mieux pour dialoguer avec les personnes qui vous suivent. Le probl\u00e8me est que la plupart des gens suivent des centaines de comptes, ce qui rend difficile l'engagement des utilisateurs.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac59c0630a90\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac59c0630a90\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-vs-social-media-platforms\/#How_Membership_Sites_Work\" >Fonctionnement des sites d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-vs-social-media-platforms\/#3_Advantages_of_Membership_Websites_Over_Social_Media_Platforms\" >3 avantages des sites web d'affiliation par rapport aux plateformes de m\u00e9dias sociaux<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-vs-social-media-platforms\/#1_You_Dont_Need_to_Rely_on_a_Third-Party_Platform\" >1. Vous n'avez pas besoin de passer par une plateforme tierce<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-vs-social-media-platforms\/#2_You_Get_Access_to_More_Avenues_for_Monetization\" >2. Vous avez acc\u00e8s \u00e0 davantage de possibilit\u00e9s de mon\u00e9tisation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-vs-social-media-platforms\/#3_You_Can_Build_a_Much_More_Close-Knit_Community\" >3. Vous pouvez cr\u00e9er une communaut\u00e9 beaucoup plus soud\u00e9e<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-vs-social-media-platforms\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Une solution \u00e0 ce probl\u00e8me consiste \u00e0 ne pas concentrer tous ses efforts sur les m\u00e9dias sociaux et \u00e0 cr\u00e9er sa propre communaut\u00e9. <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/membership-site-reasons\/\" target=\"_blank\">Avec un site web pour les membres<\/a>Avec le site web, vous contr\u00f4lez tous les aspects de l'exp\u00e9rience de l'utilisateur. En outre, vous pouvez l'utiliser pour favoriser la discussion sur vos produits et services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons aborder le fonctionnement g\u00e9n\u00e9ral des sites d'adh\u00e9sion en ligne. Nous passerons ensuite en revue trois avantages cl\u00e9s que pr\u00e9sentent ces sites par rapport aux r\u00e9seaux sociaux. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Membership_Sites_Work\"><\/span>Fonctionnement des sites d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il y a de fortes chances que vous soyez inscrit sur de nombreux sites web. D\u2019une mani\u00e8re g\u00e9n\u00e9rale, ils fonctionnent tous \u00e0 peu pr\u00e8s de la m\u00eame fa\u00e7on. Vous cr\u00e9ez un compte, puis vous pouvez commencer \u00e0 \u00e9changer avec les autres membres du site et \u00e0 acc\u00e9der \u00e0 son contenu. Les forums en ligne constituent l\u2019exemple parfait d\u2019un tel syst\u00e8me :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"765\" height=\"303\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png\" alt=\"Un exemple de forum en ligne.\" class=\"wp-image-19764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png 765w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-300x119.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-429x170.png 429w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-700x277.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-156x62.png 156w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ce n'est toutefois qu'un type parmi d'autres de site web par abonnement. Dans la pratique, vous pouvez personnaliser n'importe quel aspect de l'exp\u00e9rience, notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Quels sont les contenus ouverts au public et ceux qui font l'objet de restrictions ?<\/li><li>Qui peut s'inscrire pour devenir membre ?<\/li><li>Si les utilisateurs doivent payer pour s'inscrire sur le site web<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des principaux probl\u00e8mes des sites web statiques est qu'ils ne sont pratiquement pas interactifs. Vous ne pouvez pas interagir avec vos utilisateurs \u2013 ni les amener \u00e0 interagir entre eux \u2013 par le biais du site web lui-m\u00eame. Vous disposez peut-\u00eatre de formulaires de contact et d'adresses e-mail, mais ceux-ci ne favorisent gu\u00e8re le sentiment d'appartenance \u00e0 une communaut\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les m\u00e9dias sociaux aident les sites web \u00e0 combler ce foss\u00e9. Toutefois, les plateformes de m\u00e9dias sociaux sont limit\u00e9es \u00e0 bien des \u00e9gards, surtout lorsqu'on les compare \u00e0 la puissance d'un site d'affiliation complet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Advantages_of_Membership_Websites_Over_Social_Media_Platforms\"><\/span>3 avantages des sites web d'affiliation par rapport aux plateformes de m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il y a un moment et un endroit pour <a rel=\"noreferrer noopener\" aria-label=\"utiliser les m\u00e9dias sociaux (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">l'utilisation des m\u00e9dias sociaux<\/a> pour promouvoir votre entreprise. Cependant, cela ne devrait pas \u00eatre le seul canal sur lequel vous comptez, et c\u2019est l\u00e0 qu\u2019un site d\u2019adh\u00e9sion entre en jeu. Voyons trois avantages li\u00e9s \u00e0 la cr\u00e9ation de ce type de communaut\u00e9 d\u00e9di\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Dont_Need_to_Rely_on_a_Third-Party_Platform\"><\/span>1. Vous n'avez pas besoin de passer par une plateforme tierce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Des milliards de personnes (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/ourworldindata.org\/rise-of-social-media\" target=\"_blank\">Des milliards de personnes<\/a> vous utilisez quotidiennement les r\u00e9seaux sociaux. Vous connaissez tr\u00e8s certainement les grands noms, tels que Facebook, Instagram et Twitter, mais il existe \u00e9galement de nombreuses plateformes r\u00e9gionales et sp\u00e9cialis\u00e9es de moindre envergure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici le probl\u00e8me : chacune de ces plateformes vous oblige \u00e0 respecter des r\u00e8gles diff\u00e9rentes. De plus, elles ont tendance \u00e0 se sp\u00e9cialiser dans des types de contenu tr\u00e8s vari\u00e9s. Si vous souhaitez susciter l'int\u00e9r\u00eat des utilisateurs sur Instagram, tout repose sur le visuel, tandis que Facebook est plus adapt\u00e9 aux contenus riches en texte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il en r\u00e9sulte que la gestion de comptes populaires sur plusieurs r\u00e9seaux sociaux constitue, en r\u00e9alit\u00e9, un travail \u00e0 temps plein. Il n'est donc pas \u00e9tonnant que tant d'entreprises embauchent des responsables des r\u00e9seaux sociaux rien que pour suivre le rythme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec un site web d'adh\u00e9sion dont vous \u00eates propri\u00e9taire, personne d'autre ne fixe les r\u00e8gles. Vous contr\u00f4lez tous les aspects de la plateforme, notamment les fonctionnalit\u00e9s que vous souhaitez proposer, les personnes que vous autorisez \u00e0 y acc\u00e9der, le type de contenu autoris\u00e9, et bien plus encore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress ne propose peut-\u00eatre pas de fonctionnalit\u00e9s avanc\u00e9es de gestion des abonnements d\u00e8s son installation, mais il est facile d'y rem\u00e9dier gr\u00e2ce \u00e0 des plugins. En utilisant <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\">MemberPress<\/a>Par exemple, vous pouvez personnaliser l'exp\u00e9rience d'enregistrement des utilisateurs et contr\u00f4ler totalement qui voit quel contenu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_You_Get_Access_to_More_Avenues_for_Monetization\"><\/span>2. Vous avez acc\u00e8s \u00e0 davantage de possibilit\u00e9s de mon\u00e9tisation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous comptez consacrer beaucoup de temps et d'efforts \u00e0 la gestion de la pr\u00e9sence de votre entreprise sur les r\u00e9seaux sociaux, cela devrait vous aider \u00e0 g\u00e9n\u00e9rer des b\u00e9n\u00e9fices. Le probl\u00e8me, c'est que sur les r\u00e9seaux sociaux, les possibilit\u00e9s de mon\u00e9tisation sont souvent rares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce que vous&nbsp;<em>peut&nbsp;<\/em>Il suffit d'utiliser les r\u00e9seaux sociaux pour vous aider \u00e0 trouver des prospects et \u00e0 les diriger vers votre site web. De plus, avec un site d'adh\u00e9sion, vous aurez acc\u00e8s \u00e0 toute une s\u00e9rie de <a rel=\"noreferrer noopener\" aria-label=\"options de mon\u00e9tisation (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\">options de mon\u00e9tisation<\/a>y compris :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Proposer des abonnements<\/li><li>Exiger des paiements uniques pour l'acc\u00e8s<\/li><li>Affichage de publicit\u00e9s pour d'autres sites web<\/li><li>Vendre des produits num\u00e9riques<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La principale conclusion est que lorsque vous amenez des utilisateurs \u00e0 visiter un site web dont vous \u00eates propri\u00e9taire, vous avez beaucoup plus de libert\u00e9 quant \u00e0 la mani\u00e8re de mon\u00e9tiser ce trafic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec MemberPress, vous pouvez facilement <a rel=\"noreferrer noopener\" aria-label=\"ajouter un abonnement (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/docs\/using-the-subscriptions-page\/\" target=\"_blank\">ajouter un abonnement<\/a> et de paiement sur votre site web :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"588\" height=\"295\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png\" alt=\"Payer un abonnement en utilisant MemberPress.\" class=\"wp-image-19765\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png 588w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-300x151.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-339x170.png 339w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-156x78.png 156w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En ce qui concerne les publicit\u00e9s, rien ne vous emp\u00eache de <a href=\"https:\/\/memberpress.com\/fr\/best-ad-management-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">adh\u00e9rer \u00e0 un r\u00e9seau publicitaire<\/a> que vous souhaitez. Pour les produits num\u00e9riques, vous aurez besoin de <a rel=\"noreferrer noopener\" aria-label=\"un plugin e-commerce (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/how-to-create-an-online-store-in-your-membership-site\/\" target=\"_blank\">un plugin de commerce \u00e9lectronique<\/a>mais vous avez beaucoup de choix en tant qu'utilisateur de WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_You_Can_Build_a_Much_More_Close-Knit_Community\"><\/span>3. Vous pouvez cr\u00e9er une communaut\u00e9 beaucoup plus soud\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l'heure actuelle, vous suivez sans doute des centaines de personnes et d'entreprises sur les r\u00e9seaux sociaux, r\u00e9parties sur plusieurs plateformes. Les r\u00e9seaux sociaux constituent un outil de communication formidable, mais ils s'av\u00e8rent moins efficaces si vous souhaitez d\u00e9velopper une communaut\u00e9 soud\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les flux traditionnels des r\u00e9seaux sociaux sont con\u00e7us pour vous submerger de mises \u00e0 jour. Vous recevez sans cesse des stimuli provenant de diff\u00e9rentes sources, ce qui fait que vous n\u2019aurez pas l\u2019impression de faire partie d\u2019un groupe unique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les sites d'adh\u00e9sion tels que les forums sont tout \u00e0 fait \u00e0 l'oppos\u00e9. Les discussions n'y sont peut-\u00eatre pas aussi rapides, mais vous pouvez avoir de longues conversations int\u00e9ressantes avec d'autres utilisateurs qui s'int\u00e9ressent aux m\u00eames choses que vous :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"806\" height=\"581\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png\" alt=\"Un exemple de discussion en ligne engageante.\" class=\"wp-image-19766\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png 806w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-300x216.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-768x554.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-236x170.png 236w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-700x505.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-156x112.png 156w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cet aspect est essentiel pour tout site d'adh\u00e9sion. Pour que les utilisateurs aient le sentiment de faire partie d'une communaut\u00e9, il faut qu'il y ait un \u00e9l\u00e9ment qui les rassemble.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez cr\u00e9er un site web d'adh\u00e9sion pour votre entreprise, il peut permettre \u00e0 votre public de discuter de leurs exp\u00e9riences, d'aborder d'autres sujets, de partager des conseils, etc. La d\u00e9cision vous appartient et vous avez toute libert\u00e9 quant au type d'engagement que vous encouragez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9seaux sociaux constituent un excellent moyen d'entrer en contact avec le public de votre site web. Cependant, si vous souhaitez cr\u00e9er une v\u00e9ritable communaut\u00e9, vous aurez besoin d'un espace qui donne davantage le sentiment d'appartenir \u00e0 un cercle restreint. C'est l\u00e0 qu'un site web r\u00e9serv\u00e9 aux membres peut s'av\u00e9rer utile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec WordPress et MemberPress, <a rel=\"noreferrer noopener\" aria-label=\"cr\u00e9er un site web pour les membres (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/checklist-for-launching-a-new-membership-site\/\" target=\"_blank\">cr\u00e9ation d'un site web pour les membres<\/a> Ce n'est pas si compliqu\u00e9 que \u00e7a. Cela pr\u00e9sente \u00e9galement plusieurs avantages par rapport aux r\u00e9seaux sociaux, notamment :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Ne pas d\u00e9pendre d'une plateforme tierce.<\/li><li>Acc\u00e9der \u00e0 davantage de possibilit\u00e9s de mon\u00e9tisation.<\/li><li>La possibilit\u00e9 de cr\u00e9er une communaut\u00e9 beaucoup plus soud\u00e9e.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur la mani\u00e8re de cr\u00e9er un site web par abonnement avec WordPress ? N'h\u00e9sitez pas \u00e0 les poser dans la section commentaires ci-dessous !&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Most websites these days are active on social media. Being active means regularly posting new content, and doing your best to engage with followers. The problem is that most people follow hundreds of accounts, which makes getting users to actually engage difficult. One solution to that problem is not to focus all of your efforts [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":20032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":["post-19762","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"A membership website can be a great way to foster a community around your projects, and that&#039;s just one of many benefits. 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