{"id":19762,"date":"2019-11-14T10:00:00","date_gmt":"2019-11-14T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=19762"},"modified":"2019-11-14T14:15:50","modified_gmt":"2019-11-14T21:15:50","slug":"membership-site-vs-social-media-platforms","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/membership-site-vs-social-media-platforms\/","title":{"rendered":"La diff\u00e9rence entre un site d'adh\u00e9sion et l'utilisation des plateformes de m\u00e9dias sociaux"},"content":{"rendered":"<p>La plupart des sites web sont aujourd'hui <a rel=\"noreferrer noopener\" aria-label=\"actif sur les m\u00e9dias sociaux (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">actif sur les m\u00e9dias sociaux<\/a>. \u00catre actif signifie publier r\u00e9guli\u00e8rement de nouveaux contenus et faire de son mieux pour dialoguer avec les personnes qui vous suivent. Le probl\u00e8me est que la plupart des gens suivent des centaines de comptes, ce qui rend difficile l'engagement des utilisateurs.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a706e807db0b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a706e807db0b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-vs-social-media-platforms\/#How_Membership_Sites_Work\" >Fonctionnement des sites d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-vs-social-media-platforms\/#3_Advantages_of_Membership_Websites_Over_Social_Media_Platforms\" >3 avantages des sites web d'affiliation par rapport aux plateformes de m\u00e9dias sociaux<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-vs-social-media-platforms\/#1_You_Dont_Need_to_Rely_on_a_Third-Party_Platform\" >1. Vous n'avez pas besoin de recourir \u00e0 une plateforme tierce<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-vs-social-media-platforms\/#2_You_Get_Access_to_More_Avenues_for_Monetization\" >2. Vous avez acc\u00e8s \u00e0 davantage de possibilit\u00e9s de mon\u00e9tisation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-vs-social-media-platforms\/#3_You_Can_Build_a_Much_More_Close-Knit_Community\" >3. Vous pouvez cr\u00e9er une communaut\u00e9 beaucoup plus soud\u00e9e<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-vs-social-media-platforms\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Une solution \u00e0 ce probl\u00e8me consiste \u00e0 ne pas concentrer tous ses efforts sur les m\u00e9dias sociaux et \u00e0 cr\u00e9er sa propre communaut\u00e9. <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/membership-site-reasons\/\" target=\"_blank\">Avec un site web pour les membres<\/a>Avec le site web, vous contr\u00f4lez tous les aspects de l'exp\u00e9rience de l'utilisateur. En outre, vous pouvez l'utiliser pour favoriser la discussion sur vos produits et services.<\/p>\n\n\n\n<p>Dans cet article, nous allons parler du fonctionnement g\u00e9n\u00e9ral des sites d'affiliation en ligne. Nous passerons ensuite en revue les trois principaux avantages des sites d'affiliation par rapport aux plateformes de m\u00e9dias sociaux. Allons-y !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Membership_Sites_Work\"><\/span>Fonctionnement des sites d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il y a de fortes chances que vous soyez membre d'un grand nombre de sites web. Dans les grandes lignes, ils fonctionnent tous de la m\u00eame mani\u00e8re. Vous vous inscrivez pour obtenir un compte, puis vous pouvez commencer \u00e0 discuter avec les autres membres du site et \u00e0 acc\u00e9der au contenu. Les forums en ligne sont l'exemple parfait d'un tel syst\u00e8me :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"765\" height=\"303\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png\" alt=\"Un exemple de forum en ligne.\" class=\"wp-image-19764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png 765w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-300x119.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-429x170.png 429w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-700x277.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-156x62.png 156w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/figure><\/div>\n\n\n\n<p>Il ne s'agit toutefois que d'un seul type de site web d'adh\u00e9sion. En pratique, vous pouvez modifier tous les aspects de l'exp\u00e9rience, y compris :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Quels sont les contenus ouverts au public et ceux qui font l'objet de restrictions ?<\/li><li>Qui peut s'inscrire pour devenir membre ?<\/li><li>Si les utilisateurs doivent payer pour s'inscrire sur le site web<\/li><\/ul>\n\n\n\n<p>L'un des principaux probl\u00e8mes des sites web statiques est qu'ils ne sont gu\u00e8re interactifs. Vous ne pouvez pas dialoguer avec vos utilisateurs - ou les faire dialoguer entre eux - par l'interm\u00e9diaire du site web lui-m\u00eame. Vous pouvez avoir des formulaires de contact et des courriels, mais ils ne sont gu\u00e8re propices \u00e0 l'\u00e9mergence d'un sentiment d'appartenance \u00e0 une communaut\u00e9.<\/p>\n\n\n\n<p>Les m\u00e9dias sociaux aident les sites web \u00e0 combler ce foss\u00e9. Toutefois, les plateformes de m\u00e9dias sociaux sont limit\u00e9es \u00e0 bien des \u00e9gards, surtout lorsqu'on les compare \u00e0 la puissance d'un site d'affiliation complet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Advantages_of_Membership_Websites_Over_Social_Media_Platforms\"><\/span>3 avantages des sites web d'affiliation par rapport aux plateformes de m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il y a un temps et un lieu pour <a rel=\"noreferrer noopener\" aria-label=\"utiliser les m\u00e9dias sociaux (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">l'utilisation des m\u00e9dias sociaux<\/a> pour promouvoir votre entreprise. Cependant, ce ne doit pas \u00eatre le seul canal sur lequel vous comptez, et c'est l\u00e0 qu'un site d'adh\u00e9sion entre en jeu. Examinons trois avantages li\u00e9s \u00e0 la cr\u00e9ation de ce type de communaut\u00e9 d\u00e9di\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Dont_Need_to_Rely_on_a_Third-Party_Platform\"><\/span>1. Vous n'avez pas besoin de recourir \u00e0 une plateforme tierce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Des milliards de personnes (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/ourworldindata.org\/rise-of-social-media\" target=\"_blank\">Des milliards de personnes<\/a> utilisent quotidiennement des plateformes de m\u00e9dias sociaux. Vous connaissez certainement les grands noms, tels que Facebook, Instagram et Twitter, mais il existe \u00e9galement un grand nombre de petites plateformes r\u00e9gionales et de niche.<\/p>\n\n\n\n<p>Le probl\u00e8me, c'est que chacune de ces plateformes exige que vous respectiez un ensemble de r\u00e8gles diff\u00e9rent. De plus, elles ont tendance \u00e0 se sp\u00e9cialiser dans des types de contenu tr\u00e8s diff\u00e9rents. Si vous souhaitez susciter l'int\u00e9r\u00eat des utilisateurs sur Instagram, tout est affaire de visuels, tandis que Facebook est plus favorable aux contenus \u00e0 forte teneur en texte.<\/p>\n\n\n\n<p>Il en r\u00e9sulte que la gestion de comptes populaires sur plusieurs plateformes de m\u00e9dias sociaux est essentiellement un travail \u00e0 temps plein. Il n'est donc pas \u00e9tonnant que tant d'entreprises embauchent des responsables des m\u00e9dias sociaux pour ne pas se laisser distancer.<\/p>\n\n\n\n<p>Avec un site web d'adh\u00e9sion qui vous appartient, personne d'autre ne fixe les r\u00e8gles. Vous contr\u00f4lez tous les aspects de la plateforme, y compris les fonctionnalit\u00e9s que vous souhaitez, les personnes autoris\u00e9es \u00e0 entrer, le type de contenu autoris\u00e9, etc.<\/p>\n\n\n\n<p>Il se peut que WordPress ne propose pas de fonctionnalit\u00e9s avanc\u00e9es d'adh\u00e9sion d\u00e8s le d\u00e9part. <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a>mais cela peut \u00eatre facilement corrig\u00e9 avec des plugins. En utilisant <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\">MemberPress<\/a>Par exemple, vous pouvez personnaliser l'exp\u00e9rience d'enregistrement des utilisateurs et contr\u00f4ler totalement qui voit quel contenu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_You_Get_Access_to_More_Avenues_for_Monetization\"><\/span>2. Vous avez acc\u00e8s \u00e0 davantage de possibilit\u00e9s de mon\u00e9tisation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous consacrez beaucoup de temps et d'efforts \u00e0 la gestion d'une pr\u00e9sence sur les m\u00e9dias sociaux pour votre entreprise, cela devrait vous aider \u00e0 g\u00e9n\u00e9rer des profits. Le probl\u00e8me, c'est qu'avec les m\u00e9dias sociaux, les options de mon\u00e9tisation peuvent \u00eatre rares.<\/p>\n\n\n\n<p>Ce que vous\u00a0<em>peut\u00a0<\/em>est d'utiliser les m\u00e9dias sociaux pour vous aider \u00e0 trouver des prospects et \u00e0 les diriger vers votre site web. De plus, avec un site d'adh\u00e9sion, vous aurez acc\u00e8s \u00e0 toute une s\u00e9rie de <a rel=\"noreferrer noopener\" aria-label=\"options de mon\u00e9tisation (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\">options de mon\u00e9tisation<\/a>y compris :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Proposer des abonnements<\/li><li>Exiger des paiements uniques pour l'acc\u00e8s<\/li><li>Affichage de publicit\u00e9s pour d'autres sites web<\/li><li>Vendre des produits num\u00e9riques<\/li><\/ul>\n\n\n\n<p>La principale conclusion est que lorsque vous amenez des utilisateurs \u00e0 visiter un site web dont vous \u00eates propri\u00e9taire, vous avez beaucoup plus de libert\u00e9 quant \u00e0 la mani\u00e8re de mon\u00e9tiser ce trafic.<\/p>\n\n\n\n<p>Avec MemberPress, vous pouvez facilement <a rel=\"noreferrer noopener\" aria-label=\"ajouter un abonnement (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/docs\/using-the-subscriptions-page\/\" target=\"_blank\">ajouter un abonnement<\/a> et de paiement sur votre site web :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"588\" height=\"295\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png\" alt=\"Payer un abonnement en utilisant MemberPress.\" class=\"wp-image-19765\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png 588w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-300x151.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-339x170.png 339w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-156x78.png 156w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/figure><\/div>\n\n\n\n<p>En ce qui concerne les publicit\u00e9s, rien ne vous emp\u00eache de <a href=\"https:\/\/memberpress.com\/fr\/best-ad-management-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">adh\u00e9rer \u00e0 un r\u00e9seau publicitaire<\/a> que vous souhaitez. Pour les produits num\u00e9riques, vous aurez besoin de <a rel=\"noreferrer noopener\" aria-label=\"un plugin e-commerce (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/how-to-create-an-online-store-in-your-membership-site\/\" target=\"_blank\">un plugin de commerce \u00e9lectronique<\/a>mais vous avez beaucoup de choix en tant qu'utilisateur de WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_You_Can_Build_a_Much_More_Close-Knit_Community\"><\/span>3. Vous pouvez cr\u00e9er une communaut\u00e9 beaucoup plus soud\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c0 l'heure actuelle, vous suivez probablement des centaines de personnes et d'entreprises sur les m\u00e9dias sociaux, r\u00e9partis sur plusieurs plateformes. Les m\u00e9dias sociaux sont un outil de communication fantastique, mais ils sont moins utiles si vous souhaitez entretenir une communaut\u00e9 soud\u00e9e.<\/p>\n\n\n\n<p>Les flux des m\u00e9dias sociaux traditionnels sont con\u00e7us pour vous noyer sous les mises \u00e0 jour. Vous ne cessez de recevoir des stimuli de diff\u00e9rentes sources, ce qui signifie que vous n'aurez pas l'impression de faire partie d'un seul et m\u00eame groupe.<\/p>\n\n\n\n<p>Les sites d'adh\u00e9sion tels que les forums sont tout \u00e0 fait \u00e0 l'oppos\u00e9. Les discussions n'y sont peut-\u00eatre pas aussi rapides, mais vous pouvez avoir de longues conversations int\u00e9ressantes avec d'autres utilisateurs qui s'int\u00e9ressent aux m\u00eames choses que vous :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"806\" height=\"581\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png\" alt=\"Un exemple de discussion en ligne engageante.\" class=\"wp-image-19766\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png 806w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-300x216.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-768x554.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-236x170.png 236w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-700x505.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-156x112.png 156w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><\/figure><\/div>\n\n\n\n<p>Cette derni\u00e8re partie est essentielle pour tout site d'adh\u00e9sion. Pour que les utilisateurs aient le sentiment de faire partie d'une communaut\u00e9, il faut qu'il y ait quelque chose qui les r\u00e9unisse.<\/p>\n\n\n\n<p>Si vous souhaitez cr\u00e9er un site web d'adh\u00e9sion pour votre entreprise, il peut permettre \u00e0 votre public de discuter de leurs exp\u00e9riences, d'aborder d'autres sujets, de partager des conseils, etc. La d\u00e9cision vous appartient et vous avez toute libert\u00e9 quant au type d'engagement que vous encouragez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les m\u00e9dias sociaux sont un excellent moyen d'entrer en contact avec le public de votre site web. Toutefois, si vous souhaitez cr\u00e9er une v\u00e9ritable communaut\u00e9, vous aurez besoin de quelque chose de plus proche. C'est l\u00e0 qu'un site web d'adh\u00e9sion peut vous aider.<\/p>\n\n\n\n<p>Avec WordPress et MemberPress, <a rel=\"noreferrer noopener\" aria-label=\"cr\u00e9er un site web pour les membres (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/checklist-for-launching-a-new-membership-site\/\" target=\"_blank\">cr\u00e9ation d'un site web pour les membres<\/a> n'est pas si compliqu\u00e9 que cela. Il pr\u00e9sente \u00e9galement plusieurs avantages par rapport aux m\u00e9dias sociaux :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Ne pas d\u00e9pendre d'une plateforme tierce.<\/li><li>Acc\u00e9der \u00e0 davantage de possibilit\u00e9s de mon\u00e9tisation.<\/li><li>La possibilit\u00e9 de cr\u00e9er une communaut\u00e9 beaucoup plus soud\u00e9e.<\/li><\/ol>\n\n\n\n<p>Avez-vous des questions sur la fa\u00e7on de cr\u00e9er un site web d'adh\u00e9sion avec WordPress ? Discutons-en dans la section des commentaires ci-dessous !\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Most websites these days are active on social media. Being active means regularly posting new content, and doing your best to engage with followers. The problem is that most people follow hundreds of accounts, which makes getting users to actually engage difficult. One solution to that problem is not to focus all of your efforts [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":20032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":{"0":"post-19762","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A membership website can be a great way to foster a community around your projects, and that&#039;s just one of many benefits. 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Being active means regularly posting new content, and doing your best to engage with followers. The problem is that most people follow hundreds of accounts, which makes getting users to actually engage difficult.<\/p>","content":[{"type":"text","data":"Most websites these days are <a rel=\"noreferrer noopener\" aria-label=\"active on social media (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">active on social media<\/a>. Being active means regularly posting new content, and doing your best to engage with followers. The problem is that most people follow hundreds of accounts, which makes getting users to actually engage difficult."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One solution to that problem is not to focus all of your efforts on social media, and to instead build a community of your own. <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/membership-site-reasons\/\" target=\"_blank\">With a membership website<\/a>, you control every aspect of the user experience. Moreover, you can use it to foster discussion about your products and services.<\/p>","content":[{"type":"text","data":"One solution to that problem is not to focus all of your efforts on social media, and to instead build a community of your own. <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/membership-site-reasons\/\" target=\"_blank\">With a membership website<\/a>, you control every aspect of the user experience. Moreover, you can use it to foster discussion about your products and services."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we're going to talk about how online membership websites work in general. Then we'll go over three key advantages that membership sites have over social media platforms. Let's jump in!<\/p>","content":[{"type":"text","data":"In this article, we're going to talk about how online membership websites work in general. Then we'll go over three key advantages that membership sites have over social media platforms. Let's jump in!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How Membership Sites Work<\/h2>","content":"Fonctionnement des sites d'adh\u00e9sion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Chances are you're probably a member of a lot of websites. In broad terms, they all work much the same. You register for an account, and then you can start talking with the site's other members and accessing content. The perfect example of such a system is online forums:<\/p>","content":[{"type":"text","data":"Chances are you're probably a member of a lot of websites. In broad terms, they all work much the same. You register for an account, and then you can start talking with the site's other members and accessing content. The perfect example of such a system is online forums:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png\" alt=\"An example of an online forum.\" class=\"wp-image-19764\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png","data":{"alt":"An example of an online forum.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png","align":"center"},"style":{"width":765,"height":303,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>That's just one type of membership website, however. In practice, you can tweak any aspect of the experience, including:<\/p>","content":[{"type":"text","data":"That's just one type of membership website, however. In practice, you can tweak any aspect of the experience, including:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>What content is open to the public and what is restricted<\/li><li>Who can register to be a member<\/li><li>Whether users have to pay to join the website<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Quels sont les contenus ouverts au public et ceux qui font l'objet de restrictions ?<\/li><li>Qui peut s'inscrire pour devenir membre ?<\/li><li>Si les utilisateurs doivent payer pour s'inscrire sur le site web<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One of the biggest issues with static websites is that they're hardly interactive. You can't engage with your users \u2013 or get them to interact with each other \u2013 through the website itself. You may have contact forms and emails, but those are hardly conducive to a feeling of community.<\/p>","content":[{"type":"text","data":"One of the biggest issues with static websites is that they're hardly interactive. You can't engage with your users \u2013 or get them to interact with each other \u2013 through the website itself. You may have contact forms and emails, but those are hardly conducive to a feeling of community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Social media helps websites bridge that gap. However, social media platforms are limiting in many ways, especially when compared to the power of a fully-featured membership site.<\/p>","content":[{"type":"text","data":"Social media helps websites bridge that gap. However, social media platforms are limiting in many ways, especially when compared to the power of a fully-featured membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Advantages of Membership Websites Over Social Media Platforms<\/h2>","content":"3 avantages des sites web d'affiliation par rapport aux plateformes de m\u00e9dias sociaux","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There's a time and a place for <a rel=\"noreferrer noopener\" aria-label=\"using social media (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">using social media<\/a> to promote your business. However, it shouldn't be the only channel you rely on, and that's where a membership site comes in. Let's look at three benefits of creating this type of dedicated community.<\/p>","content":[{"type":"text","data":"There's a time and a place for <a rel=\"noreferrer noopener\" aria-label=\"using social media (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">using social media<\/a> to promote your business. However, it shouldn't be the only channel you rely on, and that's where a membership site comes in. Let's look at three benefits of creating this type of dedicated community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. You Don't Need to Rely on a Third-Party Platform<\/h3>","content":"1. Vous n'avez pas besoin de recourir \u00e0 une plateforme tierce","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\"Billions of people (opens in a new tab)\" href=\"https:\/\/ourworldindata.org\/rise-of-social-media\" target=\"_blank\">Billions of people<\/a> use social media platforms every day. You're almost certainly familiar with the big names, such as Facebook, Instagram, and Twitter, but there are also a lot of smaller regional and niche platforms.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\"Billions of people (opens in a new tab)\" href=\"https:\/\/ourworldindata.org\/rise-of-social-media\" target=\"_blank\">Billions of people<\/a> use social media platforms every day. You're almost certainly familiar with the big names, such as Facebook, Instagram, and Twitter, but there are also a lot of smaller regional and niche platforms."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here's the problem \u2013 every one of those platforms requires you to abide by a different rule set. Moreover, they each tend to specialize in very different types of content. If you want to engage users on Instagram, it's all about visuals, whereas Facebook is more friendly for text-heavy content.<\/p>","content":[{"type":"text","data":"Here's the problem \u2013 every one of those platforms requires you to abide by a different rule set. Moreover, they each tend to specialize in very different types of content. If you want to engage users on Instagram, it's all about visuals, whereas Facebook is more friendly for text-heavy content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The result is that running popular accounts on multiple social media platforms is essentially a full-time job. It's no wonder that so many businesses are hiring social media managers just to keep up.<\/p>","content":[{"type":"text","data":"The result is that running popular accounts on multiple social media platforms is essentially a full-time job. It's no wonder that so many businesses are hiring social media managers just to keep up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With a membership website that you own, there's no one else setting the rules. You control every aspect of the platform, including which functionality you want, who to let in, what kind of content is allowed, and more.<\/p>","content":[{"type":"text","data":"With a membership website that you own, there's no one else setting the rules. You control every aspect of the platform, including which functionality you want, who to let in, what kind of content is allowed, and more."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>WordPress might not offer advanced membership functionality out of the box, but that's easily fixed with plugins. By using <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/\" target=\"_blank\">MemberPress<\/a>, for example, you can customize the user registration experience and gain full control over who sees what content.<\/p>","content":[{"type":"text","data":"WordPress might not offer advanced membership functionality out of the box, but that's easily fixed with plugins. By using <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/\" target=\"_blank\">MemberPress<\/a>, for example, you can customize the user registration experience and gain full control over who sees what content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">2. You Get Access to More Avenues for Monetization<\/h2>","content":"2. Vous avez acc\u00e8s \u00e0 davantage de possibilit\u00e9s de mon\u00e9tisation","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you're going to spend a lot of time and effort managing a social media presence for your business, it should help you drive profits. The issue is that with social media, monetization options can be few and far between.<\/p>","content":[{"type":"text","data":"If you're going to spend a lot of time and effort managing a social media presence for your business, it should help you drive profits. The issue is that with social media, monetization options can be few and far between."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What you&nbsp;<em>can&nbsp;<\/em>do is to use social media to help you find and drive leads to your website. Plus, with a membership site you'll get access to a whole host of <a rel=\"noreferrer noopener\" aria-label=\"monetization options (opens in a new tab)\" href=\"https:\/\/memberpress.com\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\">monetization options<\/a>, including:<\/p>","content":[{"type":"text","data":"What you&nbsp;<em>can&nbsp;<\/em>do is to use social media to help you find and drive leads to your website. Plus, with a membership site you'll get access to a whole host of <a rel=\"noreferrer noopener\" aria-label=\"monetization options (opens in a new tab)\" href=\"https:\/\/memberpress.com\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\">monetization options<\/a>, including:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Offering subscriptions<\/li><li>Requiring one-time payments for access<\/li><li>Displaying ads for other websites<\/li><li>Selling digital products<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Proposer des abonnements<\/li><li>Exiger des paiements uniques pour l'acc\u00e8s<\/li><li>Affichage de publicit\u00e9s pour d'autres sites web<\/li><li>Vendre des produits num\u00e9riques<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The main takeaway is that when you get users to visit a website you own, you have a lot more freedom about how to monetize that traffic.<\/p>","content":[{"type":"text","data":"The main takeaway is that when you get users to visit a website you own, you have a lot more freedom about how to monetize that traffic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With MemberPress, you can easily <a rel=\"noreferrer noopener\" aria-label=\"add subscription (opens in a new tab)\" href=\"https:\/\/memberpress.com\/docs\/using-the-subscriptions-page\/\" target=\"_blank\">add subscription<\/a> and payment functionality to your website:<\/p>","content":[{"type":"text","data":"With MemberPress, you can easily <a rel=\"noreferrer noopener\" aria-label=\"add subscription (opens in a new tab)\" href=\"https:\/\/memberpress.com\/docs\/using-the-subscriptions-page\/\" target=\"_blank\">add subscription<\/a> and payment functionality to your website:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png\" alt=\"Paying for a subscription using MemberPress.\" class=\"wp-image-19765\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png","data":{"alt":"Paying for a subscription using MemberPress.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png","align":"center"},"style":{"width":588,"height":295,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>As far as ads go, nothing is stopping you from <a href=\"https:\/\/memberpress.com\/best-ad-management-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">joining any ad network<\/a> you want. For digital products, you'll need <a rel=\"noreferrer noopener\" aria-label=\"an e-commerce plugin (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-create-an-online-store-in-your-membership-site\/\" target=\"_blank\">an e-commerce plugin<\/a>, but you have a lot of choices as a WordPress user.<\/p>","content":[{"type":"text","data":"As far as ads go, nothing is stopping you from <a href=\"https:\/\/memberpress.com\/best-ad-management-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">joining any ad network<\/a> you want. For digital products, you'll need <a rel=\"noreferrer noopener\" aria-label=\"an e-commerce plugin (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-create-an-online-store-in-your-membership-site\/\" target=\"_blank\">an e-commerce plugin<\/a>, but you have a lot of choices as a WordPress user."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. You Can Build a Much More Close-Knit Community<\/h3>","content":"3. Vous pouvez cr\u00e9er une communaut\u00e9 beaucoup plus soud\u00e9e","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Right now, you probably follow hundreds of people and businesses on social media, spread out across multiple platforms. Social media is a fantastic tool for communication, but it's less useful if you want to nurture a close-knit community.<\/p>","content":[{"type":"text","data":"Right now, you probably follow hundreds of people and businesses on social media, spread out across multiple platforms. Social media is a fantastic tool for communication, but it's less useful if you want to nurture a close-knit community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Traditional social media feeds are designed to drown you in updates. You never cease to get stimuli from different sources, which means you're not going to feel like you're part of a single group.<\/p>","content":[{"type":"text","data":"Traditional social media feeds are designed to drown you in updates. You never cease to get stimuli from different sources, which means you're not going to feel like you're part of a single group."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Membership websites such as forums are the complete opposite. Discussions might not be as fast-paced, but you get to have long, interesting conversations with other users who are interested in the same things as you are:<\/p>","content":[{"type":"text","data":"Membership websites such as forums are the complete opposite. Discussions might not be as fast-paced, but you get to have long, interesting conversations with other users who are interested in the same things as you are:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png\" alt=\"An example of an engaging online discussion.\" class=\"wp-image-19766\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png","data":{"alt":"An example of an engaging online discussion.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png","align":"center"},"style":{"width":806,"height":581,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>That last part is key for any membership site. For users to feel as though they're part of a community, there needs to be something that holds them together.<\/p>","content":[{"type":"text","data":"That last part is key for any membership site. For users to feel as though they're part of a community, there needs to be something that holds them together."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want to build a membership website for your business, it can enable your audience to discuss their experiences, talk about other topics, share tips, and more. The decision is up to you, and you have full freedom when it comes to what kind of engagement you encourage.<\/p>","content":[{"type":"text","data":"If you want to build a membership website for your business, it can enable your audience to discuss their experiences, talk about other topics, share tips, and more. The decision is up to you, and you have full freedom when it comes to what kind of engagement you encourage."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Social media is a great way to connect with your website's audience. However, if you want to forge a real community, you'll need something that feels more close-knit. That's where a membership website can help.<\/p>","content":[{"type":"text","data":"Social media is a great way to connect with your website's audience. However, if you want to forge a real community, you'll need something that feels more close-knit. That's where a membership website can help."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With WordPress and MemberPress, <a rel=\"noreferrer noopener\" aria-label=\"creating a membership website (opens in a new tab)\" href=\"https:\/\/memberpress.com\/checklist-for-launching-a-new-membership-site\/\" target=\"_blank\">creating a membership website<\/a> isn't all that complicated. It also comes with several advantages over social media, including:<\/p>","content":[{"type":"text","data":"With WordPress and MemberPress, <a rel=\"noreferrer noopener\" aria-label=\"creating a membership website (opens in a new tab)\" href=\"https:\/\/memberpress.com\/checklist-for-launching-a-new-membership-site\/\" target=\"_blank\">creating a membership website<\/a> isn't all that complicated. It also comes with several advantages over social media, including:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Not having to rely on a third-party platform.<\/li><li>Getting access to more avenues for monetization.<\/li><li>Being able to build a much more close-knit community.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Ne pas d\u00e9pendre d'une plateforme tierce.<\/li><li>Acc\u00e9der \u00e0 davantage de possibilit\u00e9s de mon\u00e9tisation.<\/li><li>La possibilit\u00e9 de cr\u00e9er une communaut\u00e9 beaucoup plus soud\u00e9e.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about how to start a membership website using WordPress? Let's go over them in the comments section below!&nbsp;<\/p>","content":[{"type":"text","data":"Do you have any questions about how to start a membership website using WordPress? Let's go over them in the comments section below!&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/19762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=19762"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/19762\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/20032"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=19762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=19762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=19762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}