Les notifications push ont le net avantage de permettre une communication quasi imm\u00e9diate. Cela signifie qu'elles peuvent \u00eatre utilis\u00e9es de toutes sortes de mani\u00e8res cr\u00e9atives et attrayantes pour vous aider \u00e0 \u00e9tablir un lien avec votre propre public.<\/p>\n\n\n\n

In this article, we\u2019re going to talk a bit about how push notifications work. Then we\u2019ll go over three compelling reasons to add them to your membership website, and touch on how to get started. Let\u2019s jump right in!<\/p>\n\n\n\n

<\/span>Comment fonctionnent les notifications push ?<\/span><\/h2>\n\n\n\n
If you have a mobile device, you\u2019re probably already familiar with push notifications. They\u2019re messages from apps and websites that pop up instantly on your screen:<\/p>\n\n\n\n
$\"Une$ <\/figure><\/div>\n\n\n\n
Les applications utilisent les notifications push pour vous informer des offres, vous fournir des mises \u00e0 jour, vous encourager \u00e0 les rouvrir, etc.<\/p>\n\n\n\n
Websites, on the other hand, tend to be less aggressive about push notifications. Many sites simply use this feature to let you know when there\u2019s new content available:<\/p>\n\n\n\n
$\"Une$ <\/figure><\/div>\n\n\n\n
What\u2019s more, web-based push notifications are slightly different because they require explicit permission. Apps can get that permission during the installation process \u2013 which a lot of people gloss over \u2013 but websites need to ask nicely:<\/p>\n\n\n\n
$\"Une$ <\/figure><\/div>\n\n\n\n
Si vous g\u00e9rez un site web, vous utilisez probablement plusieurs canaux pour attirer l'attention de votre public. Les notifications push m\u00e9ritent peut-\u00eatre d'\u00eatre ajout\u00e9es \u00e0 cette liste, car vous pouvez les utiliser pour obtenir des taux d'engagement exceptionnels.\u00a0<\/p>\n\n\n\n
Par exemple, les notifications push pour le web ont une moyenne de taux de clics de 12%<\/a>. That\u2019s out of the average 5 \u00e0 25% d'utilisateurs<\/a> qui acceptent les notifications push en premier lieu. En d'autres termes, la plupart des sites web peuvent b\u00e9n\u00e9ficier d'une augmentation consid\u00e9rable du trafic en retour s'ils mettent en \u0153uvre cette fonctionnalit\u00e9.<\/p>\n\n\n\n
One word of warning, however \u2013 there est<\/em> a limit to how many notifications people will put up with. Most users say they\u2019re willing to disable notifications if they get 2 \u00e0 5 messages par semaine<\/a> from the same source. That means you need to choose what content you\u2019ll send (and how often) carefully.<\/p>\n\n\n\n
<\/span>3 raisons d'ajouter des notifications push \u00e0 votre site d'adh\u00e9sion<\/span><\/h2>\n\n\n\n
There are clear-cut benefits to adding push notifications to most types of websites. Let\u2019s talk about what sites d'adh\u00e9sion<\/a> en particulier peut tirer parti de cet accord.<\/p>\n\n\n\n
1. Vous pouvez vous assurer que les utilisateurs n'oublient pas votre site web<\/h3>\n\n\n\n
One problem most websites face is that many people find them, but never make their way back after that first visit. This problem is compounded for membership websites, because without regular users you don\u2019t have a community at all.<\/p>\n\n\n\n
Heureusement, les notifications push peuvent faire une grande diff\u00e9rence. Les applications qui envoient des notifications au cours des 90 premiers jours suivant leur installation par un utilisateur re\u00e7oivent 190% des taux de r\u00e9tention plus \u00e9lev\u00e9s<\/a> dans tous les domaines.<\/p>\n\n\n\n
With a membership website, you have a lot of options as to what type of notifications you\u2019ll send. \u00a0For example, you can let members know about new content, discussions, and even offers:<\/p>\n\n\n\n
$\"Exemple$ <\/figure><\/div>\n\n\n\n
Regardless of which approach you take, push notifications help keep your website on users\u2019 minds. Once it becomes a habit to check back with your site, those members may stick around for a long time.<\/p>\n\n\n\n
2. Vous serez en mesure d'accro\u00eetre l'engagement des utilisateurs<\/h3>\n\n\n\n
Getting members to return to your website is only the first step, of course. Once they\u2019re there, you want them to engage with your content. How they do that will depend on what type of membership website you run.<\/p>\n\n\n\n
Voici quelques-unes des actions que vous souhaitez que les visiteurs entreprennent :<\/p>\n\n\n\n
Participer \u00e0 discussions au sein du forum<\/a><\/li>
Renouvellement leurs abonnements<\/a><\/li>
Prise en charge vos cours en ligne<\/a><\/li>
Lire votre contenu et le commenter<\/li><\/ul>\n\n\n\n
If you want members to do something in particular, you can use push notifications to nudge them in the right direction. Consider apps, for example \u2013 a lot of them will send you notifications to remind you to use them:<\/p>\n\n\n\n
$\"Une$ <\/figure><\/div>\n\n\n\n
As we mentioned before, however, you don\u2019t want to be too pushy. A small reminder here and there can be enough to boost user activity on your website, so don\u2019t go overboard with the number of notifications you send.<\/p>\n\n\n\n
<\/span>3. Les notifications push peuvent am\u00e9liorer les taux d'inscription<\/span><\/h3>\n\n\n\n
L'un des cas d'utilisation les plus convaincants des notifications push concerne les commandes en ligne. Si vous les y autorisez, de nombreux sites de commerce \u00e9lectronique vous enverront des notifications si vous abandonnez votre panier au cours du processus de paiement :<\/p>\n\n\n\n
$\"Une$ <\/figure><\/div>\n\n\n\n
The fact that this works shouldn\u2019t come as a surprise. 54% de toutes les petites entreprises<\/a> envoyer des courriels concernant les paniers abandonn\u00e9s. Ceux qui envoient ces courriels jusqu'\u00e0 une heure apr\u00e8s que le client a quitt\u00e9 le site convertissent environ 6.3% d'acheteurs<\/a> en moyenne. Ces chiffres peuvent sembler modestes, mais une augmentation de 6,3% des conversions est consid\u00e9rable pour la plupart des sites web.<\/p>\n\n\n\n
Le plus int\u00e9ressant est que vous pouvez appliquer la m\u00eame technique \u00e0 un site web d'adh\u00e9sion si vous l'utilisez pour vendre des biens ou des services. Par exemple, si vous vendez des abonnements ou des droits d'acc\u00e8s uniques \u00e0 un contenu priv\u00e9, les notifications push de panier abandonn\u00e9 peuvent augmenter de mani\u00e8re significative les taux d'adh\u00e9sion.<\/p>\n\n\n\n
<\/span>Comment ajouter des notifications push \u00e0 votre site WordPress<\/span><\/h2>\n\n\n\n
Il y a un grand nombre de plugins WordPress<\/a> that enable you to implement push notifications on your website. However, if you\u2019re using MemberPress<\/a> for your membership website, you\u2019ll want to use compatible tools that give you access to the benefits we explored above.<\/p>\n\n\n\n
Voici quelques-uns de nos meilleurs choix en mati\u00e8re de plugins de notification push pour les sites d'adh\u00e9sion :<\/p>\n\n\n\n
PushEngage<\/a><\/strong>: Cet outil vous permet d'envoyer automatiquement des messages personnalis\u00e9s sur le web. Il segmente vos abonn\u00e9s et vos r\u00e9pondeurs automatiques, en envoyant des notifications personnalis\u00e9es pour inciter les visiteurs \u00e0 revenir sur votre site d'adh\u00e9sion et \u00e0 effectuer un achat.\u00a0<\/li>
Notifications intelligentes<\/a>:<\/strong>\u00a0Ce plugin s'int\u00e8gre \u00e0 la plupart des plugins communautaires de WordPress, ce qui vous permet d'envoyer des messages li\u00e9s aux interactions sociales.<\/li><\/ol>\n\n\n\n
Les notifications push peuvent changer la donne pour votre site web d'affiliation. Nous vous encourageons donc \u00e0 faire des recherches avant de choisir un plugin.<\/p>\n\n\n\n
<\/span>Conclusion<\/span><\/h2>\n\n\n\n
There are a lot of ways you can stay in touch with your website\u2019s members. However, few of them are as immediate as push notifications. You can use several tools to add push notifications to WordPress, and with a few tweaks, you can adapt them to your membership site\u2019s needs.<\/p>\n\n\n\n
If you\u2019re on the fence about adding push notifications to your membership website, let\u2019s review the three ways they can make your life easier:<\/p>\n\n\n\n
Vous pouvez les utiliser pour augmenter la fid\u00e9lisation des utilisateurs.<\/li>
Ils favorisent l'engagement des utilisateurs.<\/li>
Vous pouvez am\u00e9liorer les taux d'inscription.<\/li><\/ol>\n\n\n\n
Do you have any questions about adding push notifications to your WordPress membership website? Let\u2019s go over them in the comments section below!\u00a0<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"
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