{"id":20363,"date":"2019-12-23T09:50:00","date_gmt":"2019-12-23T16:50:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20363"},"modified":"2026-02-24T12:58:06","modified_gmt":"2026-02-24T17:58:06","slug":"create-better-pricing-tables","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/create-better-pricing-tables\/","title":{"rendered":"Comment construire un tableau de prix pour votre site (4 conseils cl\u00e9s avec exemples)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Si vous souhaitez offrir <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/fr\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\">diff\u00e9rents niveaux d'adh\u00e9sion<\/a> pour votre site web, vous devez permettre aux utilisateurs de voir ce que chacun d'entre eux a \u00e0 offrir. Vous voulez que les utilisateurs puissent facilement comparer les caract\u00e9ristiques, les prix, les avantages, etc.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abc3d6e86b61\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abc3d6e86b61\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/create-better-pricing-tables\/#The_Importance_of_a_Quality_Pricing_Table\" >L'importance d'un tableau de tarification de qualit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/create-better-pricing-tables\/#4_Key_Tips_for_Creating_Better_Pricing_Tables\" >4 conseils pour cr\u00e9er de meilleurs tableaux de prix<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/create-better-pricing-tables\/#1_Make_the_Differences_Between_Each_Tier_Obvious\" >1. Faire ressortir les diff\u00e9rences entre chaque niveau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/create-better-pricing-tables\/#2_Highlight_the_Plans_You_Want_Users_to_Focus_On\" >2. Mettez en \u00e9vidence les plans sur lesquels vous voulez que les utilisateurs se concentrent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/create-better-pricing-tables\/#3_Add_Hover_Details_for_Key_Features\" >3. Ajouter des d\u00e9tails au survol pour les caract\u00e9ristiques principales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/create-better-pricing-tables\/#4_Make_Sure_Your_Calls_to_Action_Stand_Out\" >4. Assurez-vous que vos appels \u00e0 l'action se d\u00e9marquent<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/create-better-pricing-tables\/#A_Few_MemberPress_Site_Pricing_Table_Examples\" >Quelques exemples de tableaux de tarification de sites MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/create-better-pricing-tables\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">La meilleure fa\u00e7on de pr\u00e9senter toutes ces informations est d'utiliser un tableau de prix. Les tableaux de prix sont des \u00e9l\u00e9ments simples mais essentiels pour la vente de services et d'adh\u00e9sions en ligne. Con\u00e7us avec soin, ils peuvent vous aider \u00e0 attirer davantage de membres sur votre site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons expliquer pourquoi les tableaux tarifaires sont si importants. Nous vous donnerons ensuite quatre conseils cl\u00e9s pour vous aider \u00e0 en concevoir de meilleurs pour votre site d'adh\u00e9sion. C'est parti !<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"JYQ26jHUvOlhu4askXBSPzN7Z8gL0xfyKEp9crMib3\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er une page de tarification avec MemberPress Groups (Tutoriel)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_a_Quality_Pricing_Table\"><\/span>L'importance d'un tableau de tarification de qualit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce n\u2019est pas un hasard si l\u2019on trouve des tableaux de tarifs partout sur Internet. Les tableaux constituent sans doute le meilleur moyen de pr\u00e9senter un grand nombre d\u2019informations de mani\u00e8re \u00e0 permettre aux utilisateurs de comparer rapidement diff\u00e9rents \u00e9l\u00e9ments :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"946\" height=\"351\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example.png\" alt=\"Exemple de tableau de tarification.\" class=\"wp-image-20364\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example.png 946w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-300x111.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-768x285.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-458x170.png 458w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-840x312.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-700x260.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-156x58.png 156w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un excellent tableau de prix ne se contente pas de vous donner tous les d\u00e9tails dont vous avez besoin, il vous aide \u00e0 d\u00e9cider de l'option qui vous convient le mieux. Dans la plupart des cas, les sites web utilisent des tableaux de prix pour vendre des adh\u00e9sions ou des abonnements, en particulier lorsqu'il y a plusieurs niveaux disponibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour que vos tableaux tarifaires aient un impact sur les conversions, vous devrez toutefois y inclure plusieurs \u00e9l\u00e9ments cl\u00e9s. Un simple tableau, sans fioritures, ne suffira probablement pas \u00e0 vous attirer de nouveaux adh\u00e9rents :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"941\" height=\"335\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table.png\" alt=\"Un tableau de tarification d\u00e9pouill\u00e9.\" class=\"wp-image-20365\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table.png 941w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-300x107.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-768x273.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-478x170.png 478w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-840x299.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-700x249.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-156x56.png 156w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dans les sections suivantes, nous passerons en revue les \u00e9l\u00e9ments cl\u00e9s d'un tableau tarifaire et nous verrons comment vous pouvez les mettre en \u0153uvre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Key_Tips_for_Creating_Better_Pricing_Tables\"><\/span>4 conseils pour cr\u00e9er de meilleurs tableaux de prix<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> comprend une page de tarification int\u00e9gr\u00e9e qui est automatiquement cr\u00e9\u00e9e lorsque vous d\u00e9finissez votre <a href=\"https:\/\/memberpress.com\/fr\/docs\/creating-groups\/\" target=\"_blank\" rel=\"noreferrer noopener\">Groupes de membres<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page.png\"><img decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-1024x524.png\" alt=\"page de tarification\" class=\"wp-image-26981\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-1024x524.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-768x393.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page.png 1451w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez ajuster le th\u00e8me de la page de tarification pour d\u00e9finir l'apparence de la page de tarification selon l'un de nos mod\u00e8les pr\u00e9d\u00e9finis, ou vous pouvez choisir Personnalis\u00e9 pour utiliser votre propre CSS personnalis\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous allons ici nous concentrer sur les points essentiels \u00e0 garder \u00e0 l'esprit lorsque vous optimisez les tableaux de tarifs de votre site MemberPress \u00e0 l'aide d'un CSS personnalis\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Make_the_Differences_Between_Each_Tier_Obvious\"><\/span>1. Faire ressortir les diff\u00e9rences entre chaque niveau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C'est une bonne id\u00e9e de proposer plusieurs niveaux d'abonnement sur votre site web, allant des formules les plus abordables aux options les plus on\u00e9reuses. Gr\u00e2ce \u00e0 cette approche, vous pouvez offrir des avantages diff\u00e9rents pour chaque niveau et maximiser vos b\u00e9n\u00e9fices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le probl\u00e8me est que les utilisateurs peuvent parfois ne pas comprendre <a href=\"https:\/\/memberpress.com\/fr\/how-to-price-memberships-part-1-the-anchoring-effect\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"ce pour quoi ils paient exactement (s&#039;ouvre dans un nouvel onglet)\">ce pour quoi ils paient exactement<\/a> pour chaque niveau. Avec un tableau des prix, vous pouvez facilement mettre en \u00e9vidence les diff\u00e9rences entre chaque plan \u00e0 l'aide de simples astuces visuelles :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"263\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1024x263.png\" alt=\"Mise en \u00e9vidence des diff\u00e9rences entre les r\u00e9gimes.\" class=\"wp-image-20367\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1024x263.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-300x77.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-768x197.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-660x170.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-840x216.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-700x180.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-156x40.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1080x278.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers.png 1171w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Votre objectif est de faire en sorte que les colonnes de votre tableau soient faciles \u00e0 diff\u00e9rencier. Certains tableaux y parviennent en mettant en \u00e9vidence des \u00e9l\u00e9ments dans des colonnes sp\u00e9cifiques, en utilisant des couleurs diff\u00e9rentes pour chacune d'entre elles, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le moyen le plus simple de diff\u00e9rencier ce que chaque niveau d'adh\u00e9sion offre est d'\u00e9tablir des listes. Essayez de cr\u00e9er une liste qui montre ce que chaque niveau comprend et<em>&nbsp;<\/em>l'ajout d'\u00e9l\u00e9ments uniques \u00e0 la <em>fond<\/em> de chacun d'entre eux. De cette mani\u00e8re, les visiteurs peuvent rapidement rep\u00e9rer les diff\u00e9rences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Highlight_the_Plans_You_Want_Users_to_Focus_On\"><\/span>2. Mettez en \u00e9vidence les plans sur lesquels vous voulez que les utilisateurs se concentrent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si vous proposez plusieurs niveaux d'abonnement, vous souhaitez sans doute que les visiteurs se concentrent sur une ou deux formules en particulier. C'est pourquoi la plupart des tableaux tarifaires que vous voyez mettent en avant certaines formules :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"875\" height=\"432\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans.png\" alt=\"\" class=\"wp-image-20366\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans.png 875w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-768x379.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-344x170.png 344w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-840x415.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-700x346.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-156x77.png 156w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En g\u00e9n\u00e9ral, le plan ou le niveau d'adh\u00e9sion mis en avant est celui qui offre la meilleure offre et le meilleur rendement. Il est judicieux de mettre les plans en \u00e9vidence, et il existe plusieurs fa\u00e7ons de le faire. Certains sites web ajoutent des bordures \u00e0 des tableaux sp\u00e9cifiques ou utilisent des boutons d'appel \u00e0 l'action (CTA) diff\u00e9rents.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une autre astuce simple consiste \u00e0 agrandir une section du tableau des prix par rapport aux autres :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"805\" height=\"362\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table.png\" alt=\"Augmenter l\u00e9g\u00e8rement la taille d&#039;une des colonnes de votre tableau.\" class=\"wp-image-20368\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table.png 805w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-300x135.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-768x345.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-378x170.png 378w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-700x315.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-156x70.png 156w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">L'objectif est d'attirer le regard du visiteur vers le niveau d'abonnement auquel vous souhaitez qu'il s'inscrive. Une fois que vous avez capt\u00e9 son attention, ce sont les fonctionnalit\u00e9s que vous proposez qui devront le convaincre de passer \u00e0 l'achat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_Hover_Details_for_Key_Features\"><\/span>3. Ajouter des d\u00e9tails au survol pour les caract\u00e9ristiques principales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des inconv\u00e9nients des tableaux tarifaires r\u00e9side dans le fait que l'espace dont vous disposez est limit\u00e9. Si vous incluez trop d'informations sur chaque fonctionnalit\u00e9 dans chaque niveau d'abonnement, vos tableaux deviendront difficiles \u00e0 lire et \u00e0 parcourir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une solution \u00e9l\u00e9gante \u00e0 ce probl\u00e8me consiste \u00e0 ajouter des effets de survol aux \u00e9l\u00e9ments cl\u00e9s de votre tableau des prix. Dans l'exemple suivant, vous pouvez voir que chaque \u00e9l\u00e9ment de la liste est accompagn\u00e9 d'une ic\u00f4ne en forme de point d'interrogation. Si vous survolez l'ic\u00f4ne, vous pouvez en savoir plus sur la caract\u00e9ristique en question :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"706\" height=\"302\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details.png\" alt=\"Ajouter des infobulles au survol de vos tableaux.\" class=\"wp-image-20369\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details.png 706w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-300x128.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-397x170.png 397w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-700x299.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-156x67.png 156w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez facilement <a href=\"https:\/\/www.w3schools.com\/css\/css_tooltip.asp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ajouter des \u2018 infobulles \u2019 au survol\u2019<\/a> \u00e0 n'importe quel \u00e9l\u00e9ment de votre site web \u2013 y compris les tableaux de tarifs \u2013 \u00e0 l'aide du CSS. Cela demande un peu de t\u00e2tonnements si vous n'\u00eates pas habitu\u00e9 aux feuilles de style, mais cela peut se traduire par une augmentation du nombre d'inscriptions d'utilisateurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Make_Sure_Your_Calls_to_Action_Stand_Out\"><\/span>4. Assurez-vous que vos appels \u00e0 l'action se d\u00e9marquent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Presque tous les tableaux de tarification ont en commun d'inclure les \u00e9l\u00e9ments suivants <a href=\"https:\/\/prettylinks.com\/2019\/01\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CTAs pour chaque plan ou produit (s&#039;ouvre dans un nouvel onglet)\">CTA pour chaque plan ou produit<\/a> propos\u00e9e. En effet, une fois que vous avez convaincu les visiteurs de s'inscrire, vous souhaitez qu'ils puissent le faire imm\u00e9diatement :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"975\" height=\"254\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans.png\" alt=\"Exemples de CTA pour le tableau des prix.\" class=\"wp-image-20370\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans.png 975w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-300x78.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-768x200.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-653x170.png 653w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-840x219.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-700x182.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-156x41.png 156w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Les CTA vous offrent de nombreuses possibilit\u00e9s de faire preuve de cr\u00e9ativit\u00e9. Dans l'exemple ci-dessus, m\u00eame s'il est facile de distinguer quel bouton correspond \u00e0 chaque niveau, le rendu est terne et sans int\u00e9r\u00eat. Vous pouvez plut\u00f4t concevoir des boutons uniques pour chaque formule :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"969\" height=\"244\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas.png\" alt=\"Exemples de CTA de styles diff\u00e9rents.\" class=\"wp-image-20371\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas.png 969w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-300x76.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-768x193.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-660x166.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-840x212.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-700x176.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-156x39.png 156w\" sizes=\"(max-width: 969px) 100vw, 969px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 cette approche, vous pouvez utiliser des couleurs plus accrocheuses pour les niveaux d'abonnement pour lesquels vous souhaitez augmenter le nombre d'inscriptions. C'est \u00e9galement un excellent moyen de diff\u00e9rencier visuellement les formules.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En g\u00e9n\u00e9ral, le libell\u00e9 des appels \u00e0 l'action (CTA) dans les tableaux de tarifs est plut\u00f4t direct. On y trouve souvent <a aria-label=\"variations de phrases (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.wishpond.com\/post\/103290853633\/the-25-best-words-to-use-in-your-call-to-action\" target=\"_blank\">variations de phrases<\/a> telles que \u201c Achetez-le d\u00e8s maintenant \u201d, \u201c Inscrivez-vous d\u00e8s aujourd\u2019hui \u201d et \u201c Enregistrez-vous \u201d. Ces mots et expressions simples et percutants donnent des r\u00e9sultats ; ne vous prenez donc pas trop la t\u00eate avec le choix des mots.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Few_MemberPress_Site_Pricing_Table_Examples\"><\/span>Quelques exemples de tableaux de tarification de sites MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C.png\"><img decoding=\"async\" width=\"1024\" height=\"952\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1024x952.png\" alt=\"page de tarification de copyhackers\" class=\"wp-image-28046\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1024x952.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-300x279.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-768x714.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1536x1427.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C.png 2010w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Copyhackers online copywriting school&#8217;s pricing table<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership-.png\"><img decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1024x493.png\" alt=\"Page de tarification du Digital Product Manager\" class=\"wp-image-28047\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1024x493.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--768x370.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1536x739.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--2048x985.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Digital Product Manager&#8217;s pricing table<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member-.png\"><img decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1024x623.png\" alt=\"Page de tarification de Spark &amp; Logic\" class=\"wp-image-28048\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1024x623.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--300x183.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--768x468.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1536x935.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--2048x1247.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Spark &amp; Logic pricing table<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1.png\"><img decoding=\"async\" width=\"1024\" height=\"969\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1024x969.png\" alt=\"Tableau des prix de DH Creative\" class=\"wp-image-28050\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1024x969.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-300x284.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-768x726.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1536x1453.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1.png 1721w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tableau des prix de DH Creative<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch.png\"><img decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1024x791.png\" alt=\"table de tarification launchblot\" class=\"wp-image-28049\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1024x791.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-300x232.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-768x593.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1536x1186.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch.png 2020w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tableau des prix de LaunchBlot<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Proposer plusieurs niveaux d\u2019abonnement sur votre site web est une excellente id\u00e9e. Cela vous permet d\u2019attirer un maximum d\u2019utilisateurs et d\u2019augmenter vos b\u00e9n\u00e9fices. Il est toutefois important de bien pr\u00e9senter ce que chaque niveau a \u00e0 offrir, et c\u2019est l\u00e0 que votre tableau des tarifs entre en jeu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez cr\u00e9er de meilleurs tableaux de prix pour votre site web d'adh\u00e9sion, gardez ces quatre conseils \u00e0 l'esprit :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Faire ressortir les diff\u00e9rences entre chaque niveau.<\/li><li>Mettez en \u00e9vidence les plans sur lesquels vous souhaitez que les utilisateurs se concentrent.<\/li><li>Ajouter des d\u00e9tails en survol pour les caract\u00e9ristiques principales.<\/li><li>Veillez \u00e0 ce que vos CTA se distinguent.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur la mani\u00e8re de cr\u00e9er de meilleurs tableaux tarifaires pour votre site web ? N'h\u00e9sitez pas \u00e0 les poser dans la section commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous n'avez pas encore le MemberPress ? <a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Commencez ici<\/a>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>If you want to offer different membership tiers for your website, you need a way for users to see what each has to offer. You want users to be able to easily compare features, prices, benefits, and more. The best way to showcase all of that information is with a pricing table. Pricing tables are [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":20598,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[1556],"class_list":["post-20363","post","type-post","status-publish","format-standard","has-post-thumbnail","category-how-to-2","tag-converter","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Outstanding pricing tables can help your website attract more members. 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