{"id":20406,"date":"2020-01-08T10:00:00","date_gmt":"2020-01-08T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20406"},"modified":"2020-08-05T08:57:59","modified_gmt":"2020-08-05T14:57:59","slug":"promotional-video-marketing","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/promotional-video-marketing\/","title":{"rendered":"Comment utiliser le marketing vid\u00e9o promotionnel pour dynamiser votre site web d'adh\u00e9sion"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Depuis que la vid\u00e9o existe, nous l'utilisons pour promouvoir des produits et des services. La vid\u00e9o permet souvent d'\u00e9tablir <a rel=\"noreferrer noopener\" aria-label=\"les connexions \u00e9motionnelles (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.adweek.com\/brand-marketing\/3-steps-to-build-a-lasting-emotional-connection-with-customers\/\" target=\"_blank\">liens \u00e9motionnels<\/a> plus rapidement que le texte, ce qui en fait un outil puissant pour augmenter les conversions et attirer davantage d'utilisateurs de sites web.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac025c09ed7b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac025c09ed7b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/promotional-video-marketing\/#Why_Its_Worth_Using_Promotional_Videos_to_Market_Your_Membership_Website\" >Pourquoi il est int\u00e9ressant d'utiliser des vid\u00e9os promotionnelles pour promouvoir votre site d'abonnement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/promotional-video-marketing\/#3_Ways_You_Can_Use_Promotional_Videos_to_Drive_Signups_for_Your_Membership_Website\" >3 fa\u00e7ons d'utiliser les vid\u00e9os promotionnelles pour favoriser l'inscription sur votre site Web d'adh\u00e9sion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/promotional-video-marketing\/#1_Take_Advantage_of_Free_Video_Platforms\" >1. Tirer parti des plates-formes vid\u00e9o gratuites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/promotional-video-marketing\/#2_Publish_Your_Videos_on_Social_Media_Using_the_Right_Hashtags\" >2. Publier vos vid\u00e9os sur les m\u00e9dias sociaux (en utilisant les bons hashtags)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/promotional-video-marketing\/#3_Include_Videos_on_Your_Membership_Websites_Landing_Page\" >3. Int\u00e9grez des vid\u00e9os sur la page d'accueil de votre site d'adh\u00e9sion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/promotional-video-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Le meilleur moyen de convaincre les visiteurs de devenir membres de votre site est de leur expliquer clairement ce qu\u2019ils ont \u00e0 y gagner. L\u2019utilisation de la vid\u00e9o vous permet de&nbsp;<em>montrer&nbsp;<\/em>aux visiteurs ce que vos produits ou services peuvent faire. Combinez cela \u00e0 un bon texte marketing et vous obtiendrez une combinaison gagnante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons expliquer pourquoi le marketing promotionnel est efficace et vous pr\u00e9senter quelques exemples de sites d\u2019adh\u00e9sion qui en tirent parti. Nous aborderons ensuite trois m\u00e9thodes permettant d\u2019utiliser des vid\u00e9os promotionnelles pour g\u00e9n\u00e9rer davantage d\u2019inscriptions. Que le tournage commence !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Its_Worth_Using_Promotional_Videos_to_Market_Your_Membership_Website\"><\/span>Pourquoi il est int\u00e9ressant d'utiliser des vid\u00e9os promotionnelles pour promouvoir votre site d'abonnement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les vid\u00e9os promotionnelles sont omnipr\u00e9sentes sur Internet. Impossible de parcourir quelques stories Instagram ou de faire d\u00e9filer son fil d'actualit\u00e9 Facebook sans tomber sur au moins l'une d'entre elles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien qu'ils&nbsp;<em>peut&nbsp;<\/em>m\u00eame si elles peuvent parfois \u00eatre aga\u00e7antes, on ne peut pas nier que les vid\u00e9os promotionnelles sont efficaces. Disposer d'une vid\u00e9o qui fait la promotion de <a href=\"https:\/\/memberpress.com\/fr\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"votre site web d&#039;adh\u00e9sion (s&#039;ouvre dans un nouvel onglet)\">votre site web d'adh\u00e9sion<\/a> cela donne une image plus professionnelle, et c'est un moyen rapide de mettre en avant les avantages offerts par l'adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les vid\u00e9os vous permettent \u00e9galement de cibler des utilisateurs qui pourraient \u00eatre plus r\u00e9ceptifs au marketing vid\u00e9o qu\u2019\u00e0 d\u2019autres canaux. De plus, il est toujours possible que votre vid\u00e9o promotionnelle devienne virale et vous aide \u00e0 g\u00e9n\u00e9rer une croissance spectaculaire du trafic vers votre site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Slack (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>, par exemple, a lanc\u00e9 une vid\u00e9o promotionnelle qui a connu un succ\u00e8s fulgurant alors qu'il s'agissait encore d'un service tout nouveau. Aujourd'hui, c'est l'un des outils de coordination les plus populaires au sein des entreprises.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"aafcTtNmlLiK0bN8oAhFjjITBPB6M837Wu49MOkdOubfRQoDAHyXsJErZUxp4gdq2SkvPE5t7l9hxy\"><div class=\"responsive-video\"><iframe title=\"&quot;Alors oui, nous avons essay\u00e9 Slack...&quot;\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B6zVzWU95Sw?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Disney+ (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.disneyplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney+<\/a> offre un exemple plus r\u00e9cent d'une excellente vid\u00e9o promotionnelle. La souris n'a peut-\u00eatre plus besoin d'\u00eatre pr\u00e9sent\u00e9e, mais m\u00eame les marques \u00e9tablies doivent faire du marketing intelligent lorsqu'elles lancent un nouveau service.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"AJrDhgW9w4a\"><div class=\"responsive-video\"><iframe title=\"Commencer le streaming d\u00e8s maintenant | Disney+\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P7zW53OuvMg?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bien s\u00fbr, il n'est pas n\u00e9cessaire de diriger une entreprise valant plusieurs millions de dollars pour tirer parti des vid\u00e9os promotionnelles. Il existe de nombreux services en ligne qui <a rel=\"noreferrer noopener\" aria-label=\"vous permettre de cr\u00e9er des vid\u00e9os (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/7-video-content-creation-tools-that-youll-need-in-2019\/\" target=\"_blank\">vous permettre de cr\u00e9er des vid\u00e9os<\/a> sur un budget, de sorte que votre site web d'adh\u00e9sion puisse tirer parti de cette ressource cruciale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_You_Can_Use_Promotional_Videos_to_Drive_Signups_for_Your_Membership_Website\"><\/span>3 fa\u00e7ons d'utiliser les vid\u00e9os promotionnelles pour favoriser l'inscription sur votre site Web d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cette section, nous partons du principe que vous savez d\u00e9j\u00e0 <a aria-label=\"disposer d&#039;une vid\u00e9o promotionnelle (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/different-types-of-videos-for-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">avoir une vid\u00e9o promotionnelle<\/a> Votre site d'adh\u00e9sion est d\u00e9sormais pr\u00eat \u00e0 \u00eatre mis en ligne. Il ne vous reste plus qu'\u00e0 en assurer une promotion efficace, afin que la vid\u00e9o puisse attirer l'attention du plus grand nombre de personnes possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Take_Advantage_of_Free_Video_Platforms\"><\/span>1. Tirer parti des plates-formes vid\u00e9o gratuites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu'il s'agit de plateformes vid\u00e9o gratuites, YouTube est le roi, avec <a aria-label=\"73% de la part de march\u00e9 (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.datanyze.com\/market-share\/online-video\/youtube-market-share\" target=\"_blank\">73% de la part de march\u00e9<\/a> \u00e0 lui tout seul. En t\u00e9l\u00e9chargeant votre vid\u00e9o sur YouTube, vous avez donc toutes les chances de trouver un public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous ne disposez pas d\u2019une cha\u00eene YouTube comptant un nombre important d\u2019abonn\u00e9s, il peut toutefois s\u2019av\u00e9rer difficile pour une nouvelle vid\u00e9o de gagner en popularit\u00e9. Sans base d\u2019abonn\u00e9s, vous devrez compter sur les recherches YouTube. Cela signifie que vous devrez tenir compte de <a aria-label=\"vid\u00e9o Search Engine Optimization (SEO) (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\" target=\"_blank\">l'optimisation des moteurs de recherche (SEO) pour les vid\u00e9os<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"882\" height=\"381\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png\" alt=\"Quelques exemples de vid\u00e9os promotionnelles sur YouTube.\" class=\"wp-image-20407\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png 882w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-300x130.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-768x332.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-394x170.png 394w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-840x363.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-700x302.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-156x67.png 156w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En pratique, cela signifie qu'il faut prendre quelques mesures pour maximiser les chances que les utilisateurs de YouTube trouvent votre vid\u00e9o. Pour ce faire, vous pouvez<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Utilisez un mot-cl\u00e9 cible dans le titre de la vid\u00e9o.<\/li><li>Optimisez la description de votre vid\u00e9o.<\/li><li>Marquez votre vid\u00e9o avec des mots-cl\u00e9s populaires.<\/li><li>Choisissez la bonne cat\u00e9gorie pour votre vid\u00e9o.<\/li><li>T\u00e9l\u00e9chargez une vignette accrocheuse.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez men\u00e9 <a aria-label=\"SEO pour votre site web d&#039;adh\u00e9sion (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/fr\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">SEO pour votre site web d'adh\u00e9sion<\/a>, vous devriez d\u00e9j\u00e0 conna\u00eetre la plupart de ces techniques. La seule diff\u00e9rence, c'est que vous utilisez d\u00e9sormais YouTube \u00e0 la place d'un syst\u00e8me de gestion de contenu (CMS) comme WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Publish_Your_Videos_on_Social_Media_Using_the_Right_Hashtags\"><\/span>2. Publier vos vid\u00e9os sur les m\u00e9dias sociaux (en utilisant les bons hashtags)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En ce qui concerne les r\u00e9seaux sociaux, vous rencontrerez un probl\u00e8me similaire \u00e0 celui de YouTube. Sans une communaut\u00e9 d'abonn\u00e9s bien \u00e9tablie, il peut \u00eatre difficile de faire conna\u00eetre votre vid\u00e9o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour maximiser les chances que les utilisateurs trouvent votre vid\u00e9o, vous devrez vous appuyer sur les hashtags. Heureusement, les hashtags fonctionnent \u00e0 peu pr\u00e8s de la m\u00eame mani\u00e8re sur la plupart des plateformes populaires, notamment Twitter, Instagram et Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le choix du bon hashtag fonctionne de la m\u00eame mani\u00e8re que <a aria-label=\"l&#039;utilisation de mots-cl\u00e9s (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/affiliateroyale.com\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">l'utilisation de mots-cl\u00e9s<\/a>. Si vous choisissez un hashtag populaire, davantage de personnes trouveront votre vid\u00e9o dans leurs flux de m\u00e9dias sociaux.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"770\" height=\"242\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png\" alt=\"Un exemple de hashtag sur Instagram.\" class=\"wp-image-20408\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png 770w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-300x94.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-768x241.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-541x170.png 541w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-700x220.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-156x49.png 156w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Toutefois, plus le hashtag est populaire, plus il renvoie \u00e0 du contenu. Ainsi, votre vid\u00e9o <em>peut<\/em> se perdre dans tout ce brouhaha. C\u2019est pour \u00e7a qu\u2019on voit tant de publications avec plusieurs hashtags au lieu d\u2019un seul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e8gle g\u00e9n\u00e9rale, \u00e9vitez d'utiliser des hashtags qui ne sont pas en rapport avec votre vid\u00e9o, car les utilisateurs pourraient la signaler. Si vous ne savez pas par o\u00f9 commencer, regardez quels hashtags vos concurrents utilisent dans leurs propres publications. Vous pouvez vous servir de ces informations comme point de d\u00e9part.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est \u00e9galement important de ne pas utiliser&nbsp;<em>trop nombreux&nbsp;<\/em>les hashtags. Des \u00e9tudes montrent que les <a rel=\"noreferrer noopener\" aria-label=\"messages avec neuf hashtags (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/trackmaven.com\/blog\/how-to-use-hashtags\/\" target=\"_blank\">messages avec neuf hashtags<\/a> c'est sur Instagram, par exemple, que l'on obtient le plus d'engagement ; il est donc pr\u00e9f\u00e9rable d'\u00e9tudier attentivement chaque plateforme et de viser un nombre optimal de hashtags.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Include_Videos_on_Your_Membership_Websites_Landing_Page\"><\/span>3. Int\u00e9grez des vid\u00e9os sur la page d'accueil de votre site d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jusqu\u2019\u00e0 pr\u00e9sent, nous nous sommes concentr\u00e9s sur les r\u00e9seaux sociaux et les plateformes vid\u00e9o. Cependant, il est important de ne pas oublier de mettre en ligne votre vid\u00e9o promotionnelle sur votre <a aria-label=\"la page d&#039;atterrissage du site d&#039;adh\u00e9sion (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/fr\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\">page d'accueil du site r\u00e9serv\u00e9 aux membres<\/a>Le projet est \u00e9galement en cours d'\u00e9laboration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le r\u00f4le principal de votre page d'accueil est de convaincre les utilisateurs de devenir membres. Pour ce faire, elle pr\u00e9sente en d\u00e9tail les avantages de l'adh\u00e9sion. Un texte bien r\u00e9dig\u00e9 peut faire toute la diff\u00e9rence, mais certains utilisateurs sont plus r\u00e9ceptifs au marketing vid\u00e9o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inclure votre vid\u00e9o promotionnelle sur votre page d'atterrissage est un moyen simple d'augmenter le nombre d'inscriptions des utilisateurs. Pour ajouter une vid\u00e9o <a href=\"https:\/\/memberpress.com\/fr\/how-to-embed-videos-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"sur votre site WordPress (s&#039;ouvre dans un nouvel onglet)\">\u00e0 votre site web WordPress<\/a>, nous vous recommandons de le mettre d'abord en ligne sur YouTube, afin que ce fichier volumineux ne ralentisse pas le chargement de votre page d'accueil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que votre vid\u00e9o est sur YouTube, vous pouvez prendre son lien et le coller sur sa propre ligne \u00e0 l'aide de l'\u00e9diteur de blocs. L'\u00e9diteur reconna\u00eet automatiquement les liens YouTube et int\u00e8gre imm\u00e9diatement la vid\u00e9o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"997\" height=\"605\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png\" alt=\"Int\u00e9grer une vid\u00e9o dans WordPress.\" class=\"wp-image-20409\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png 997w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-300x182.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-768x466.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-280x170.png 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-840x510.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-700x425.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-156x95.png 156w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cette m\u00e9thode vous permet d'\u00e9conomiser un peu de bande passante par rapport \u00e0 un t\u00e9l\u00e9chargement direct de la vid\u00e9o sur votre site web. De plus, si vous utilisez d\u00e9j\u00e0 YouTube \u00e0 des fins marketing, vous pouvez faire d'une pierre deux coups. Quant \u00e0 <em>o\u00f9<\/em> Pour int\u00e9grer la vid\u00e9o, nous vous recommandons de la placer bien en \u00e9vidence sur votre page d'accueil, afin qu'elle soit l'un des premiers \u00e9l\u00e9ments que vos visiteurs voient.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce n'est pas sans raison que les entreprises <a aria-label=\"investir autant d&#039;argent (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">investir autant d'argent<\/a> dans les publicit\u00e9s vid\u00e9o commerciales et en ligne : elles sont efficaces. Si cela vaut pour certaines des entreprises les plus prosp\u00e8res d\u2019aujourd\u2019hui, il n\u2019y a aucune raison pour que vous ne puissiez pas, vous aussi, tirer parti des vid\u00e9os promotionnelles. Votre budget est peut-\u00eatre plus modeste, mais cela rend d\u2019autant plus pr\u00e9cieuse chaque inscription suppl\u00e9mentaire que vous obtenez gr\u00e2ce \u00e0 vos vid\u00e9os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez augmenter le nombre de vos adh\u00e9rents gr\u00e2ce \u00e0 des vid\u00e9os promotionnelles, voici trois approches que nous vous recommandons :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Tirez parti des plateformes vid\u00e9o gratuites.<\/li><li>Publiez vos vid\u00e9os sur les m\u00e9dias sociaux (en utilisant les bons hashtags).<\/li><li>Int\u00e9grez des vid\u00e9os sur la page d'accueil de votre site d'adh\u00e9sion.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Avez-vous des questions sur la mani\u00e8re d'utiliser les vid\u00e9os promotionnelles pour g\u00e9n\u00e9rer des inscriptions ? N'h\u00e9sitez pas \u00e0 les poser dans la section commentaires ci-dessous !<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>For as long as video has been around, we&#8217;ve been using it to advertise products and services. Video often enables you to establish emotional connections faster than text does, so it can be a powerful tool to boost conversions and attract more website users. The best way to convince visitors to become members on your [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":20690,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[187],"class_list":["post-20406","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-marketing-strategies","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Promotional videos can help drive new members to your website, but only if you approach them the right way. 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Passons en revue trois conseils cl\u00e9s en mati\u00e8re de marketing vid\u00e9o !","keywords":"","keyphrases":null,"primary_term":null,"canonical_url":"","og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-08-20 20:57:53","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:37","updated":"2026-09-28 18:48:26","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tHow You Can Use Promotional Video Marketing to Boost Your Membership Website\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr\/"},{"label":"Marketing","link":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/"},{"label":"How You Can Use Promotional Video Marketing to Boost Your Membership Website","link":"https:\/\/memberpress.com\/fr\/blog\/promotional-video-marketing\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/20406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=20406"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/20406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/20690"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=20406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=20406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=20406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}