{"id":20452,"date":"2020-01-13T10:00:00","date_gmt":"2020-01-13T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20452"},"modified":"2024-07-26T06:31:25","modified_gmt":"2024-07-26T10:31:25","slug":"get-more-membership-signups","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/","title":{"rendered":"Comment obtenir plus d'abonn\u00e9s sur votre site d'adh\u00e9sion (5 conseils + vid\u00e9os)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Votre site web n'aura jamais assez de membres. Mais il faut vous retrousser les manches et passer \u00e0 l'action si vous voulez attirer davantage de membres. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abfde7c64337\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abfde7c64337\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#1_Set_Up_an_Affiliate_Program\" >1. Mettre en place un programme d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#2_Create_Multiple_Membership_Tiers\" >2. Cr\u00e9er plusieurs niveaux d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#3_Offer_Seasonal_Discounts\" >3. Proposer des r\u00e9ductions saisonni\u00e8res<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#Winter_holiday_sales\" >Ventes de vacances d'hiver<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#Other_holiday_sales\" >Autres ventes de vacances<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#Coupons\" >Coupons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#4_Set_Up_Free_Trials_or_Paywalled_Content\" >4. Mettre en place des essais gratuits ou des contenus payants<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#Free_trials\" >Essais gratuits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#Paywalled_content\" >Contenu payant<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#5_Create_a_Blog_and_Post_New_Content_Often\" >5. Cr\u00e9ez un blog et publiez souvent du nouveau contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Vous vous demandez peut-\u00eatre, <em>D'accord, mais <\/em>w<em>Qu'est-ce que je suis cens\u00e9 faire ?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous n'\u00eates pas le seul \u00e0 vous poser cette question ! Et il y a une bonne nouvelle. Il existe en effet <strong>de nombreux moyens simples pour attirer de nouveaux membres sur votre site<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, <a aria-label=\"Programmes d&#039;affiliation (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">programmes d'affiliation<\/a> Et les blogs constituent une excellente solution peu co\u00fbteuse pour cr\u00e9er un nouveau site web. Il suffit de savoir par o\u00f9 commencer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons vous pr\u00e9senter ces deux m\u00e9thodes, ainsi que trois autres moyens \u00e9prouv\u00e9s, pour attirer davantage de membres sur votre site d'adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, sans plus attendre\u2026 Voici comment attirer davantage d'adh\u00e9rents sur votre site d'adh\u00e9sion (5 astuces).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Set_Up_an_Affiliate_Program\"><\/span>1. Mettre en place un programme d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez voir votre site d'adh\u00e9sion conna\u00eetre une croissance rapide et significative, un programme d'affiliation peut s'av\u00e9rer \u00eatre la meilleure solution. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La raison pour laquelle les programmes d'affiliation sont si fiables est qu'ils r\u00e9compensent les membres et les affili\u00e9s avec de l'argent liquide.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\"><img decoding=\"async\" width=\"860\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\" alt=\"diagramme du fonctionnement du marketing d&#039;affiliation\" class=\"wp-image-39023\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg 860w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-300x201.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-768x514.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-254x170.jpg 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-840x563.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-700x469.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-156x104.jpg 156w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/a><figcaption class=\"wp-element-caption\">Ce diagramme de la <a href=\"https:\/\/thirstyaffiliates.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">thirstyaffiliates link cloaking plugin<\/a> montre comment le marketing d'affiliation g\u00e9n\u00e8re des revenus.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Et il n'y a pas de meilleure motivation que celle d'ordre financier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous avez un&nbsp;<a href=\"https:\/\/memberpress.com\/fr\/ea\/\" target=\"_blank\" rel=\"noreferrer noopener\">programme d'affiliation<\/a>Vous recrutez d'autres personnes pour promouvoir votre adh\u00e9sion. Vous pouvez \u00e9galement donner \u00e0 vos membres la possibilit\u00e9 de participer (c'est ce qu'on appelle le \"marketing de recommandation\"). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces repr\u00e9sentants font des choses comme...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9diger des commentaires sur leurs blogs<\/li>\n\n\n\n<li>Publier des informations sur votre adh\u00e9sion sur d'autres sites ou sur les m\u00e9dias sociaux.<\/li>\n\n\n\n<li>Produire des vid\u00e9os sur votre contenu<\/li>\n\n\n\n<li>Inviter des personnes de leur entourage \u00e0 rejoindre le groupe (s'ils en sont d\u00e9j\u00e0 membres)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque fois qu'une personne clique sur un lien plac\u00e9 par l'un de vos affili\u00e9s et s'inscrit pour une adh\u00e9sion, vous payez \u00e0 cet affili\u00e9 une petite commission. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing d'affiliation, c'est un peu comme si vous mettiez en place une \u00e9quipe commerciale non salari\u00e9e pour promouvoir votre entreprise \u00e0 votre place. C'est une sacr\u00e9e bonne affaire !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliation facile<\/a> Ce plugin est le meilleur moyen de mettre en place et de g\u00e9rer votre propre programme d'affiliation sur votre site web, en particulier s'il s'agit d'un site MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"GNSkeP60YHhvofsjrB2zgLZ3DaiU41ROEl\"><div class=\"responsive-video\"><iframe title=\"Lancez un programme d&#039;affiliation avec Easy Affiliate !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4NeenBszK6s?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Regarder &gt;&gt; Comment lancer un programme d'affiliation avec Easy Affiliate<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Parce qu'il a \u00e9t\u00e9 d\u00e9velopp\u00e9 par l'\u00e9quipe de MemberPress, Easy Affiliate <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">s'int\u00e8gre parfaitement \u00e0 MemberPress<\/a>. Il vous permet de mettre en place et de configurer un programme d'affiliation pour votre site d'adh\u00e9sion et d'offrir des r\u00e9compenses qui attireront de nouveaux affili\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_Multiple_Membership_Tiers\"><\/span>2. Cr\u00e9er plusieurs niveaux d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce n'est pas sans raison que la plupart des services et des sites web proposent plusieurs niveaux d'abonnement. Certaines personnes ont peut-\u00eatre les moyens de s'offrir un abonnement co\u00fbteux \u00e0 $36 par mois, tandis que d'autres pr\u00e9f\u00e8rent s'en tenir \u00e0 une formule \u00e0 $14.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers.jpg\" alt=\"Niveaux d&#039;adh\u00e9sion.\" class=\"wp-image-15093\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers.jpg 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers-300x196.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers-260x170.jpg 260w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers-700x457.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers-156x102.jpg 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Niveaux d&#039;adh\u00e9sion (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Niveaux d'adh\u00e9sion<\/a> vous permettent d'attirer le plus grand nombre possible d'abonn\u00e9s potentiels et d'utilisateurs payants. La cl\u00e9 des paliers est de <strong>s'assurer que chaque plan offre une valeur ajout\u00e9e<\/strong>Les membres sont donc toujours satisfaits et pourraient envisager une mise \u00e0 niveau \u00e0 un moment ou \u00e0 un autre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour que les diff\u00e9rents niveaux d'abonnement fonctionnent, vous devrez cr\u00e9er un tableau tarifaire qui fournisse aux utilisateurs potentiels toutes les informations dont ils ont besoin.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"425Ktb8cYpnATrQgRNvCkS3wHlVzBdLeh0FmqIuxWfMjPZD\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er une page de tarification avec MemberPress Groups (Tutoriel)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch &gt;&gt; comment cr\u00e9er une page de tarification avec memberpress groups<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Avec MemberPress, <a aria-label=\"cr\u00e9er plusieurs niveaux d&#039;adh\u00e9sion (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er plusieurs niveaux d'adh\u00e9sion<\/a> est un processus simple. Il faut toutefois garder \u00e0 l'esprit que l'offre&nbsp;<em>trop nombreux<\/em>&nbsp;peut \u00eatre aussi grave que de ne pas en offrir assez. D'apr\u00e8s notre exp\u00e9rience, <strong>trois niveaux d'adh\u00e9sion, c'est g\u00e9n\u00e9ralement une bonne solution<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"6W3os\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er et vendre des abonnements avec MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch &gt;&gt; cr\u00e9er des adh\u00e9sions dans memberpress (+ une vue d'ensemble de l'installation)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois vos niveaux d'acc\u00e8s configur\u00e9s, veillez \u00e0 faire savoir \u00e0 vos visiteurs qu'ils sont disponibles. Une strat\u00e9gie de marketing de contenu solide est indispensable pour d\u00e9velopper votre site d'adh\u00e9sion.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_0308fa27367194b4b52ed78ee65d2713\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-content-marketing-strategy\/\"  target=\"_blank\" class=\"button button-blue center\">READ &gt;&gt; Comment cr\u00e9er une strat\u00e9gie de marketing de contenu r\u00e9ussie ?<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Offer_Seasonal_Discounts\"><\/span>3. Proposer des r\u00e9ductions saisonni\u00e8res<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Winter_holiday_sales\"><\/span>Ventes de vacances d'hiver<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour beaucoup de gens, ce qu\u2019ils pr\u00e9f\u00e8rent pendant la p\u00e9riode de No\u00ebl, ce sont les promotions. Cependant, celles-ci ne se limitent pas \u00e0 une seule f\u00eate. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreuses dates saisonni\u00e8res pour lesquelles les membres peuvent s'attendre \u00e0 une baisse des prix, notamment <a aria-label=\"Black Friday et Cyber Monday (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.salecycle.com\/blog\/featured\/11-black-friday-and-cyber-monday-online-retail-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vendredi noir et cyber lundi<\/a>. Ces ventes se d\u00e9roulent pendant la p\u00e9riode des f\u00eates de fin d'ann\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9ductions ne s'appliquent pas uniquement aux produits physiques. Vous pouvez \u00e9galement baisser temporairement les prix de tous vos niveaux d'abonnement, ce qui constitue un excellent moyen de stimuler les inscriptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les fournisseurs d'h\u00e9bergement web constituent sans doute le meilleur exemple de sites d'adh\u00e9sion qui poussent les r\u00e9ductions \u00e0 l'extr\u00eame.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"630\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example.png\" alt=\"Un exemple d&#039;offre d&#039;h\u00e9bergement pour le Black Friday.\" class=\"wp-image-20453\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example.png 630w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example-357x170.png 357w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example-156x74.png 156w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ce que font de nombreux sites, c'est susciter l'enthousiasme pour les ventes \u00e0 l'avance <a aria-label=\"par le biais de leurs m\u00e9dias sociaux (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">par le biais de leurs plateformes de m\u00e9dias sociaux<\/a>. De cette fa\u00e7on, les utilisateurs peuvent \u00e9tablir un budget en cons\u00e9quence et s'inscrire pour b\u00e9n\u00e9ficier d'un prix r\u00e9duit d\u00e8s que la vente est lanc\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_holiday_sales\"><\/span>Autres ventes de vacances<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vous n\u2019avez absolument pas besoin de limiter vos promotions \u00e0 la p\u00e9riode hivernale. Le calendrier regorge de f\u00eates \u00e0 l\u2019occasion desquelles les consommateurs s\u2019attendent \u00e0 b\u00e9n\u00e9ficier de r\u00e9ductions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, Google propose une fonction g\u00e9niale appel\u00e9e <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7367521\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Extensions de promotion des annonces Google<\/a>. Il s'agit d'extraits de texte qui peuvent \u00eatre ajout\u00e9s \u00e0 des annonces textuelles existantes afin de les mettre en valeur pendant une p\u00e9riode de soldes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-1024x576.jpg\" alt=\"Exemple d&#039;extension de promotion Google Ads\" class=\"wp-image-39025\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devez utiliser l'une des \u201c occasions \u201d pr\u00e9d\u00e9finies pour cr\u00e9er votre extension. Mais ce qui est vraiment g\u00e9nial, c'est qu'il y a <em>tonnes <\/em>parmi tant d'autres. En voici quelques-unes\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nouvel An<br>Le lendemain de No\u00ebl<br>Nouvel an chinois<br>La Saint-Valentin<br>Journ\u00e9e de la femme<br>P\u00e2que<br>P\u00e2ques<br>F\u00eate du travail<br>Rosh Hashanah<br>Halloween<br>Journ\u00e9e des c\u00e9libataires<br>Hanoukka<br>Retour \u00e0 l'\u00e9cole<br>Fin de saison<br>Soldes d'\u00e9t\u00e9<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'occasion de la \"fin de saison\" est id\u00e9ale, car vous pouvez organiser cette vente \u00e0 peu pr\u00e8s n'importe quand.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coupons\"><\/span>Coupons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.bigcommerce.com\/blog\/coupon-marketing\/#:~:text=Incentivize%20customers%20to%20spend%20more.&amp;text=This%20gives%20the%20consumer%20a,great%20reward%20for%20your%20shopper.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Le marketing par code de coupon est une strat\u00e9gie qui a fait ses preuves\">Le marketing par code de coupon est une strat\u00e9gie qui a fait ses preuves<\/a> pour stimuler les ventes d'adh\u00e9sions promotionnelles. Avec MemberPress, vous contr\u00f4lez totalement le prix de tous vos niveaux d'adh\u00e9sion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il suffit donc d'ajuster vos prix au moment opportun et d'ajouter un code promo pour attirer les acheteurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La fonction Coupons MemberPress permet de commercialiser ces r\u00e9ductions en toute simplicit\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"PkpY0Ve8HsgZdrJQfzi64XqKtFcBoOCxyw7S1u95\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er des coupons dans MemberPress (Tutoriel complet)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch &gt;&gt; comment cr\u00e9er des coupons dans memberpress<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Set_Up_Free_Trials_or_Paywalled_Content\"><\/span>4. Mettre en place des essais gratuits ou des contenus payants<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_trials\"><\/span>Essais gratuits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Essais gratuits (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/fr\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/\" target=\"_blank\">Essais gratuits<\/a> C'est une pratique courante sur les sites d'abonnement. En r\u00e9sum\u00e9, le site recueille les informations de paiement de l'utilisateur et s'engage \u00e0 ne pas le facturer pendant quelques jours, le temps qu'il d\u00e9cide s'il souhaite rester abonn\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'avantage des essais gratuits pour les utilisateurs est \u00e9vident. Ils peuvent essayer votre adh\u00e9sion avant de d\u00e9penser de l'argent. Cependant, les essais gratuits peuvent \u00e9galement vous \u00eatre b\u00e9n\u00e9fiques en tant que propri\u00e9taire de site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certains utilisateurs ne se d\u00e9cideront peut-\u00eatre jamais \u00e0 passer \u00e0 l'acte sans avoir essay\u00e9 un abonnement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En proposant un essai gratuit, vous ne passez pas \u00e0 c\u00f4t\u00e9 de nouveaux adh\u00e9rents et vous pourriez ainsi convaincre de nombreuses personnes que vous n\u2019auriez pas pu atteindre autrement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e8gle g\u00e9n\u00e9rale, nous vous recommandons de <strong>limiter les essais gratuits \u00e0 votre niveau d'adh\u00e9sion le plus basique<\/strong>. Vous pouvez <a aria-label=\"mettre en place un essai gratuit limit\u00e9 (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">mettre en place un essai gratuit limit\u00e9<\/a> en utilisant MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"851\" height=\"544\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial.png\" alt=\"Mise en place d&#039;un essai gratuit.\" class=\"wp-image-20061\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial.png 851w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-300x192.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-768x491.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-266x170.png 266w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-840x537.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-700x447.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-156x100.png 156w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 la fin de la p\u00e9riode d'essai, les utilisateurs sont automatiquement factur\u00e9s au tarif normal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paywalled_content\"><\/span>Contenu payant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"EC0hiyzRsY5iL61Orb6QAEjdXVKmp4Jv9hcmxGvInAVl7G28MSTcCgXHa2LUPyqqpNeu3Qxj48luFoeHMBrgFwtb7fYaW3f\"><div class=\"responsive-video\"><iframe title=\"Comment offrir des pages vues gratuites avec le param\u00e8tre PayWall de MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Pc4a9VgtVmw?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch &gt;&gt; comment offrir des pages gratuites avec les param\u00e8tres du paywall de memberpress<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un autre excellent moyen d'attirer des membres potentiels est d'utiliser un mur payant. \u00c0 l'instar de ce que l'on trouve sur <em>Le New York Times<\/em>Pour attirer le lecteur, vous pouvez rendre une partie de votre contenu visible.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_f284d3a751edf804b1dedf5a35535f5b\" href=\"https:\/\/memberpress.com\/fr\/blog\/paywall-your-blog\/\"  target=\"_blank\" class=\"button button-blue center\">Comment rendre votre site payant comme le New York Times ?<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu'un utilisateur se heurte au paywall, il a la possibilit\u00e9 d'adh\u00e9rer et de continuer \u00e0 participer \u00e0 votre contenu. <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-google-e-a-t\/\" target=\"_blank\" rel=\"noreferrer noopener\">Faites en sorte que votre contenu soit impressionnant<\/a> C'est suffisant, et vous avez ainsi de bonnes chances d'attirer de nouveaux membres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_a_Blog_and_Post_New_Content_Often\"><\/span>5. Cr\u00e9ez un blog et publiez souvent du nouveau contenu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing de contenu est essentiel - <a aria-label=\"86% de toutes les entreprises (ouvre un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/optinmonster.com\/content-marketing-statistics\/\" target=\"_blank\">86% de toutes les entreprises<\/a> d'accord. Ce type de marketing consiste \u00e0 cr\u00e9er du nouveau contenu pour que les utilisateurs puissent vous trouver, g\u00e9n\u00e9ralement via les moteurs de recherche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous ex\u00e9cutez un <a aria-label=\"blog pour votre site web d&#039;adh\u00e9sion (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog pour votre site web d'adh\u00e9sion<\/a>, vous pratiquez ce qu\u2019on appelle le \u201c marketing de contenu \u201d. Le principe est le suivant : plus vous publiez de contenu, plus votre site web a de chances d\u2019appara\u00eetre dans les pages de r\u00e9sultats des moteurs de recherche (SERP).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing de contenu n'est cependant pas un moyen de s'enrichir rapidement. Les blogs peuvent vous aider \u00e0 augmenter le nombre d'inscriptions d'utilisateurs, mais il faut g\u00e9n\u00e9ralement du temps pour qu'un blog gagne en popularit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, si vous souhaitez que le blog de votre site web vous aide \u00e0 g\u00e9n\u00e9rer des conversions, il doit \u00eatre adapt\u00e9 au public que vous ciblez. Cela implique de trouver des id\u00e9es et <a aria-label=\"publier un contenu attrayant (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/how-to-create-great-blog-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">publier un contenu attrayant<\/a> dont vous savez qu'ils int\u00e9resseront les membres potentiels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disposer d'un calendrier de contenu solide est l'un des meilleurs moyens de s'assurer que le contenu de votre blog est coh\u00e9rent et pertinent. Pour cela, nous utilisons le <a href=\"https:\/\/strivecalendar.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calendrier de contenu Strive<\/a> Plugin WordPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-1024x576.jpg\" alt=\"Strive Content Calendar image\" class=\"wp-image-37779\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Il se trouve dans votre tableau de bord WordPress et se synchronise de mani\u00e8re transparente avec les articles dans votre \u00e9diteur WordPress. Ici, nous consid\u00e9rons qu'il s'agit d'un gain de temps magique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour obtenir les meilleurs r\u00e9sultats possibles, il est conseill\u00e9 d'utiliser le plus grand nombre possible de ces strat\u00e9gies. <strong>Si vous tenez un blog tout en g\u00e9rant un programme d'affiliation et en proposant des essais gratuits, le nombre de vos membres devrait augmenter de mani\u00e8re significative.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Attirer de nouveaux membres sur votre site web est une t\u00e2che permanente. On n'a jamais trop de membres, et s'ils paient pour s'inscrire, vous ne voulez pas que cette source de revenus s'arr\u00eate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En d'autres termes, il est essentiel de tout mettre en \u0153uvre pour continuer \u00e0 attirer de nouveaux membres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici cinq fa\u00e7ons d'augmenter le nombre d'inscriptions sur votre site d'adh\u00e9sion :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Mettre en place un programme d'affiliation.<\/li>\n\n\n\n<li>Cr\u00e9er plusieurs niveaux d'adh\u00e9sion.<\/li>\n\n\n\n<li>Offrir des r\u00e9ductions saisonni\u00e8res.<\/li>\n\n\n\n<li>Mettre en place des essais gratuits ou des paywalls.<\/li>\n\n\n\n<li>Cr\u00e9ez un blog et publiez souvent du nouveau contenu.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur la mani\u00e8re d'attirer davantage de membres sur votre site d'adh\u00e9sion ? N'h\u00e9sitez pas \u00e0 les poser dans la section commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'h\u00e9sitez pas \u00e0 <\/strong><a href=\"https:\/\/memberpress.com\/fr\/subscribe-to-the-memberpress-blog\/\"><strong>s'abonner au blog MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Your website can never have enough members. But you&#8217;ve got to dig in and and do something if you want more members to come your way. You might be thinking, Okay, but what the heck am I supposed to do? You&#8217;re not alone in asking that question! And there&#8217;s good news. There are actually lots [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":39021,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[70],"class_list":["post-20452","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-membership-site","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"The more members your website has, the more successful it will be. 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