{"id":20452,"date":"2020-01-13T10:00:00","date_gmt":"2020-01-13T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20452"},"modified":"2024-07-26T06:31:25","modified_gmt":"2024-07-26T10:31:25","slug":"get-more-membership-signups","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/","title":{"rendered":"Comment obtenir plus d'abonn\u00e9s sur votre site d'adh\u00e9sion (5 conseils + vid\u00e9os)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Your website can never have enough members. But you\u2019ve got to dig in and and do something if you want more members to come your way. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a8ab5ba6e597\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8ab5ba6e597\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#1_Set_Up_an_Affiliate_Program\" >1. Mettre en place un programme d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#2_Create_Multiple_Membership_Tiers\" >2. Cr\u00e9er plusieurs niveaux d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#3_Offer_Seasonal_Discounts\" >3. Proposer des r\u00e9ductions saisonni\u00e8res<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#Winter_holiday_sales\" >Ventes de vacances d'hiver<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#Other_holiday_sales\" >Autres ventes de vacances<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#Coupons\" >Coupons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#4_Set_Up_Free_Trials_or_Paywalled_Content\" >4. Mettre en place des essais gratuits ou des contenus payants<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#Free_trials\" >Essais gratuits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#Paywalled_content\" >Contenu payant<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#5_Create_a_Blog_and_Post_New_Content_Often\" >5. Cr\u00e9ez un blog et publiez souvent du nouveau contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Vous vous demandez peut-\u00eatre, <em>D'accord, mais <\/em>w<em>Qu'est-ce que je suis cens\u00e9 faire ?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re not alone in asking that question! And there\u2019s good news. There are actually <strong>de nombreux moyens simples pour attirer de nouveaux membres sur votre site<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, <a aria-label=\"Programmes d&#039;affiliation (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">programmes d'affiliation<\/a> and blogs are great, low-cost options for new websites. You\u2019ve just got to know how to get started.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll walk you through those two and three other tried-and-tested ways to get more members for your membership website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So without further ado\u2026 Here\u2019s how to get more members on your membership site (5 ways).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Set_Up_an_Affiliate_Program\"><\/span>1. Mettre en place un programme d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to see fast and significant growth on your membership website, an affiliate program can be the best way to do it. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La raison pour laquelle les programmes d'affiliation sont si fiables est qu'ils r\u00e9compensent les membres et les affili\u00e9s avec de l'argent liquide.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\"><img decoding=\"async\" width=\"860\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\" alt=\"diagramme du fonctionnement du marketing d&#039;affiliation\" class=\"wp-image-39023\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg 860w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-300x201.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-768x514.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-254x170.jpg 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-840x563.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-700x469.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-156x104.jpg 156w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/a><figcaption class=\"wp-element-caption\">Ce diagramme de la <a href=\"https:\/\/thirstyaffiliates.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">thirstyaffiliates link cloaking plugin<\/a> montre comment le marketing d'affiliation g\u00e9n\u00e8re des revenus.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And there\u2019s no better incentive than a financial one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous avez un\u00a0<a href=\"https:\/\/memberpress.com\/fr\/ea\/\" target=\"_blank\" rel=\"noreferrer noopener\">programme d'affiliation<\/a>, vous recrutez d'autres personnes pour promouvoir votre adh\u00e9sion. Vous pouvez \u00e9galement donner \u00e0 vos membres la possibilit\u00e9 de participer (c'est ce qu'on appelle le \u201c marketing de recommandation \u201d). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces repr\u00e9sentants font des choses comme\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9diger des commentaires sur leurs blogs<\/li>\n\n\n\n<li>Publier des informations sur votre adh\u00e9sion sur d'autres sites ou sur les m\u00e9dias sociaux.<\/li>\n\n\n\n<li>Produire des vid\u00e9os sur votre contenu<\/li>\n\n\n\n<li>Invite people they know to join (if they\u2019re already members)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque fois qu'une personne clique sur un lien plac\u00e9 par l'un de vos affili\u00e9s et s'inscrit pour une adh\u00e9sion, vous payez \u00e0 cet affili\u00e9 une petite commission. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Affiliate marketing is a lot like creating a non-salaried sales team to promote your business for you. It\u2019s a pretty good deal!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliation facile<\/a> plugin is the best way to set up and manage your own affiliate program on your website \u2013 especially if it\u2019s a MemberPress site.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Ot832qSYQxZ6WpSDncU0JBv5ZR8QYrDwNFdsTbUCzIvgT2EaunrwtGJjyIP0yf1k7uHpej9lMRGXbo3Vxzk9lsgHXmoLd7hLe\"><div class=\"responsive-video\"><iframe title=\"Lancez un programme d&#039;affiliation avec Easy Affiliate !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4NeenBszK6s?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> how to start an affiliate program with easy affiliate<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Parce qu'il a \u00e9t\u00e9 d\u00e9velopp\u00e9 par l'\u00e9quipe de MemberPress, Easy Affiliate <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">s'int\u00e8gre parfaitement \u00e0 MemberPress<\/a>. Il vous permet de mettre en place et de configurer un programme d'affiliation pour votre site d'adh\u00e9sion et d'offrir des r\u00e9compenses qui attireront de nouveaux affili\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_Multiple_Membership_Tiers\"><\/span>2. Cr\u00e9er plusieurs niveaux d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a reason most services and websites offer multiple membership tiers. Some people might be able to afford an expensive $36-per-month subscription, whereas others may prefer to stick with a $14 option.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers.jpg\" alt=\"Niveaux d&#039;adh\u00e9sion.\" class=\"wp-image-15093\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers.jpg 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers-300x196.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers-260x170.jpg 260w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers-700x457.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers-156x102.jpg 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Niveaux d&#039;adh\u00e9sion (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Niveaux d'adh\u00e9sion<\/a> vous permettent d'attirer le plus grand nombre possible d'abonn\u00e9s potentiels et d'utilisateurs payants. La cl\u00e9 des paliers est de <strong>s'assurer que chaque plan offre une valeur ajout\u00e9e<\/strong>Les membres sont donc toujours satisfaits et pourraient envisager une mise \u00e0 niveau \u00e0 un moment ou \u00e0 un autre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For membership tiers to work, you\u2019ll want to design a pricing table that gives potential users all the information they need.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"wLBCmF20YEKJ4r8MAkbtkZ1DT9H6ilZ5SdvxUvYgV4JtBbQqheoy9InSTE3762cja\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er une page de tarification avec MemberPress Groups (Tutoriel)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Regarder &gt;&gt; Comment cr\u00e9er une page de tarification avec les groupes Memberpress<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Avec MemberPress, <a aria-label=\"cr\u00e9er plusieurs niveaux d&#039;adh\u00e9sion (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er plusieurs niveaux d'adh\u00e9sion<\/a> est un processus simple. Il faut toutefois garder \u00e0 l'esprit que l'offre\u00a0<em>trop nombreux<\/em>\u00a0peut \u00eatre aussi grave que de ne pas en offrir assez. D'apr\u00e8s notre exp\u00e9rience, <strong>trois niveaux d'adh\u00e9sion, c'est g\u00e9n\u00e9ralement une bonne solution<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"4yfNTs\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er et vendre des abonnements avec MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Regarder &gt;&gt; Cr\u00e9er des abonnements dans MemberPress (+ aper\u00e7u de la configuration)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve got your tiers set up, be sure to let people know they\u2019re available. A solid content marketing strategy is invaluable when it comes to growing your membership site.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_0308fa27367194b4b52ed78ee65d2713\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-content-marketing-strategy\/\"  target=\"_blank\" class=\"button button-blue center\">LIRE &gt;&gt; Comment cr\u00e9er une strat\u00e9gie de marketing de contenu efficace<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Offer_Seasonal_Discounts\"><\/span>3. Proposer des r\u00e9ductions saisonni\u00e8res<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Winter_holiday_sales\"><\/span>Ventes de vacances d'hiver<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many people\u2019s favorite part of the Christmas season is the discounts. However, discounts aren\u2019t limited to just a single holiday. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreuses dates saisonni\u00e8res pour lesquelles les membres peuvent s'attendre \u00e0 une baisse des prix, notamment <a aria-label=\"Black Friday et Cyber Monday (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.salecycle.com\/blog\/featured\/11-black-friday-and-cyber-monday-online-retail-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vendredi noir et cyber lundi<\/a>. Ces ventes se d\u00e9roulent pendant la p\u00e9riode des f\u00eates de fin d'ann\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discounts don\u2019t only apply to physical products. You can also temporarily lower the prices for all of your membership tiers, which is a great way to drive signups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps the best example of membership sites that take discounts to the extreme are web hosting providers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"630\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example.png\" alt=\"Un exemple d&#039;offre d&#039;h\u00e9bergement pour le Black Friday.\" class=\"wp-image-20453\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example.png 630w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example-357x170.png 357w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example-156x74.png 156w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ce que font de nombreux sites, c'est susciter l'enthousiasme pour les ventes \u00e0 l'avance <a aria-label=\"par le biais de leurs m\u00e9dias sociaux (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">par le biais de leurs plateformes de m\u00e9dias sociaux<\/a>. De cette fa\u00e7on, les utilisateurs peuvent \u00e9tablir un budget en cons\u00e9quence et s'inscrire pour b\u00e9n\u00e9ficier d'un prix r\u00e9duit d\u00e8s que la vente est lanc\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_holiday_sales\"><\/span>Autres ventes de vacances<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You definitely don\u2019t have to limit your sales to winter. There are holidays all over the calendar where consumers expect to see discounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, Google propose une fonction g\u00e9niale appel\u00e9e <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7367521\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Extensions de promotion des annonces Google<\/a>. They\u2019re snippets of text that can be added to existing text ads to beef them up during a sale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-1024x576.jpg\" alt=\"Exemple d&#039;extension de promotion Google Ads\" class=\"wp-image-39025\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You have to  use one of the preset \u201coccasions\u201d to create your extension. But what\u2019s really cool is that there are <em>tonnes <\/em>of occasions. Here\u2019s just a handful\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">New Year\u2019s<br>Le lendemain de No\u00ebl<br>Nouvel an chinois<br>Valentine\u2019s Day<br>Women\u2019s day<br>P\u00e2que<br>P\u00e2ques<br>F\u00eate du travail<br>Rosh Hashanah<br>Halloween<br>Journ\u00e9e des c\u00e9libataires<br>Hanoukka<br>Retour \u00e0 l'\u00e9cole<br>Fin de saison<br>Soldes d'\u00e9t\u00e9<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La fin de saison est une excellente occasion, car vous pouvez organiser cette vente pratiquement \u00e0 tout moment.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coupons\"><\/span>Coupons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.bigcommerce.com\/blog\/coupon-marketing\/#:~:text=Incentivize%20customers%20to%20spend%20more.&text=This%20gives%20the%20consumer%20a,great%20reward%20for%20your%20shopper.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Le marketing par code de coupon est une strat\u00e9gie qui a fait ses preuves\">Le marketing par code de coupon est une strat\u00e9gie qui a fait ses preuves<\/a> pour stimuler les ventes d'adh\u00e9sions promotionnelles. Avec MemberPress, vous contr\u00f4lez totalement le prix de tous vos niveaux d'adh\u00e9sion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, it\u2019s just a matter of adjusting your prices when the time is right, and adding a coupon code to attract buyers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La fonction Coupons MemberPress permet de commercialiser ces r\u00e9ductions en toute simplicit\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"QltRJys6Fd8vIq4L3cD5zwKbiNSukf2MU\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er des coupons dans MemberPress (Tutoriel complet)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">regarder &gt;&gt; comment cr\u00e9er des coupons dans Memberpress<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Set_Up_Free_Trials_or_Paywalled_Content\"><\/span>4. Mettre en place des essais gratuits ou des contenus payants<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_trials\"><\/span>Essais gratuits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Essais gratuits (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/fr\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/\" target=\"_blank\">Essais gratuits<\/a> are a common practice for membership websites. In a nutshell, the site takes the user\u2019s payment information and promises not to charge them for a few days while they decide whether to stick around.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'avantage des essais gratuits pour les utilisateurs est \u00e9vident. Ils peuvent essayer votre adh\u00e9sion avant de d\u00e9penser de l'argent. Cependant, les essais gratuits peuvent \u00e9galement vous \u00eatre b\u00e9n\u00e9fiques en tant que propri\u00e9taire de site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certains utilisateurs ne se d\u00e9cideront peut-\u00eatre jamais \u00e0 passer \u00e0 l'acte sans avoir essay\u00e9 un abonnement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By enabling a free trial, you don\u2019t lose out on new members, and you might be able to convince a lot of people you wouldn\u2019t otherwise have reached.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e8gle g\u00e9n\u00e9rale, nous vous recommandons de <strong>limiter les essais gratuits \u00e0 votre niveau d'adh\u00e9sion le plus basique<\/strong>. Vous pouvez <a aria-label=\"mettre en place un essai gratuit limit\u00e9 (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">mettre en place un essai gratuit limit\u00e9<\/a> en utilisant MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"851\" height=\"544\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial.png\" alt=\"Mise en place d&#039;un essai gratuit.\" class=\"wp-image-20061\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial.png 851w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-300x192.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-768x491.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-266x170.png 266w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-840x537.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-700x447.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-156x100.png 156w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 la fin de la p\u00e9riode d'essai, les utilisateurs sont automatiquement factur\u00e9s au tarif normal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paywalled_content\"><\/span>Contenu payant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"mgRklcD4ZI6OJ0PedNKt\"><div class=\"responsive-video\"><iframe title=\"Comment offrir des pages vues gratuites avec le param\u00e8tre PayWall de MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Pc4a9VgtVmw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Regarder &gt;&gt; Comment offrir des consultations gratuites de pages gr\u00e2ce aux param\u00e8tres du paywall Memberpress<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un autre excellent moyen d'attirer des membres potentiels est d'utiliser un mur payant. \u00c0 l'instar de ce que l'on trouve sur <em>Le New York Times<\/em>Pour attirer le lecteur, vous pouvez rendre une partie de votre contenu visible.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_f284d3a751edf804b1dedf5a35535f5b\" href=\"https:\/\/memberpress.com\/fr\/blog\/paywall-your-blog\/\"  target=\"_blank\" class=\"button button-blue center\">Comment rendre votre site payant comme le New York Times ?<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu'un utilisateur se heurte au paywall, il a la possibilit\u00e9 d'adh\u00e9rer et de continuer \u00e0 participer \u00e0 votre contenu. <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-google-e-a-t\/\" target=\"_blank\" rel=\"noreferrer noopener\">Faites en sorte que votre contenu soit impressionnant<\/a> enough, and you\u2019ve got a good chance of pulling in new members this way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_a_Blog_and_Post_New_Content_Often\"><\/span>5. Cr\u00e9ez un blog et publiez souvent du nouveau contenu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing de contenu est essentiel - <a aria-label=\"86% de toutes les entreprises (ouvre un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/optinmonster.com\/content-marketing-statistics\/\" target=\"_blank\">86% de toutes les entreprises<\/a> d'accord. Ce type de marketing consiste \u00e0 cr\u00e9er du nouveau contenu pour que les utilisateurs puissent vous trouver, g\u00e9n\u00e9ralement via les moteurs de recherche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous ex\u00e9cutez un <a aria-label=\"blog pour votre site web d&#039;adh\u00e9sion (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog pour votre site web d'adh\u00e9sion<\/a>, you\u2019re doing what\u2019s called \u201ccontent marketing\u201d. The idea is that the more content you post, the greater the chances your website will show up in the search engine results pages (SERPs).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing de contenu n'est cependant pas un moyen de s'enrichir rapidement. Les blogs peuvent vous aider \u00e0 augmenter le nombre d'inscriptions d'utilisateurs, mais il faut g\u00e9n\u00e9ralement du temps pour qu'un blog gagne en popularit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, if you want your website\u2019s blog to help you get conversions, it needs to be relevant to the audience you\u2019re targeting. That means coming up with ideas and <a aria-label=\"publier un contenu attrayant (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/how-to-create-great-blog-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">publier un contenu attrayant<\/a> dont vous savez qu'ils int\u00e9resseront les membres potentiels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disposer d'un calendrier de contenu solide est l'un des meilleurs moyens de s'assurer que le contenu de votre blog est coh\u00e9rent et pertinent. Pour cela, nous utilisons le <a href=\"https:\/\/strivecalendar.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calendrier de contenu Strive<\/a> Plugin WordPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-1024x576.jpg\" alt=\"Strive Content Calendar image\" class=\"wp-image-37779\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Il se trouve dans votre tableau de bord WordPress et se synchronise de mani\u00e8re transparente avec les articles dans votre \u00e9diteur WordPress. Ici, nous consid\u00e9rons qu'il s'agit d'un gain de temps magique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For the best possible results, you\u2019ll want to use as many of these tactics as possible. <strong>Si vous tenez un blog tout en g\u00e9rant un programme d'affiliation et en proposant des essais gratuits, le nombre de vos membres devrait augmenter de mani\u00e8re significative.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finding new members for your website is an ongoing task. You can\u00a0never\u00a0have too many members, and if they\u2019re paying to sign up, you don\u2019t want that stream of income to stop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, it\u2019s vital to do the work to keep new members coming in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici cinq fa\u00e7ons d'augmenter le nombre d'inscriptions sur votre site d'adh\u00e9sion :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Mettre en place un programme d'affiliation.<\/li>\n\n\n\n<li>Cr\u00e9er plusieurs niveaux d'adh\u00e9sion.<\/li>\n\n\n\n<li>Offrir des r\u00e9ductions saisonni\u00e8res.<\/li>\n\n\n\n<li>Mettre en place des essais gratuits ou des paywalls.<\/li>\n\n\n\n<li>Cr\u00e9ez un blog et publiez souvent du nouveau contenu.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Do you have any questions about how to get more members on your membership site? Let\u2019s go over them in the comments section below!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'h\u00e9sitez pas \u00e0 <\/strong><a href=\"https:\/\/memberpress.com\/fr\/subscribe-to-the-memberpress-blog\/\"><strong>s'abonner au blog MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Your website can never have enough members. But you\u2019ve got to dig in and and do something if you want more members to come your way. You might be thinking, Okay, but what the heck am I supposed to do? You\u2019re not alone in asking that question! And there\u2019s good news. There are actually lots [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":39021,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[70],"class_list":["post-20452","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-membership-site","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"The more members your website has, the more successful it will be. In this article, we&#039;ll go over five tips to help you drive signups!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"membership site\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Get More Subscribers on Your Membership Site (5 Tips + Videos)\" \/>\n\t\t<meta property=\"og:description\" content=\"The more members your website has, the more successful it will be. 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