{"id":20452,"date":"2020-01-13T10:00:00","date_gmt":"2020-01-13T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20452"},"modified":"2024-07-26T06:31:25","modified_gmt":"2024-07-26T10:31:25","slug":"get-more-membership-signups","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/","title":{"rendered":"Comment obtenir plus d'abonn\u00e9s sur votre site d'adh\u00e9sion (5 conseils + vid\u00e9os)"},"content":{"rendered":"<p>Votre site web n'a jamais assez de membres. Mais vous devez vous y mettre et faire quelque chose si vous voulez que plus de membres viennent \u00e0 votre rencontre. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a202e8264073\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a202e8264073\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#1_Set_Up_an_Affiliate_Program\" >1. Mettre en place un programme d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#2_Create_Multiple_Membership_Tiers\" >2. Cr\u00e9er plusieurs niveaux d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#3_Offer_Seasonal_Discounts\" >3. Proposer des r\u00e9ductions saisonni\u00e8res<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#Winter_holiday_sales\" >Ventes de vacances d'hiver<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#Other_holiday_sales\" >Autres ventes de vacances<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#Coupons\" >Coupons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#4_Set_Up_Free_Trials_or_Paywalled_Content\" >4. Mettre en place des essais gratuits ou des contenus payants<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#Free_trials\" >Essais gratuits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#Paywalled_content\" >Contenu payant<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#5_Create_a_Blog_and_Post_New_Content_Often\" >5. Cr\u00e9ez un blog et publiez souvent du nouveau contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-membership-signups\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Vous vous demandez peut-\u00eatre, <em>D'accord, mais <\/em>w<em>Qu'est-ce que je suis cens\u00e9 faire ?<\/em><\/p>\n\n\n\n<p>Vous n'\u00eates pas le seul \u00e0 vous poser cette question ! Et il y a de bonnes nouvelles. Il existe en effet des <strong>de nombreux moyens simples pour attirer de nouveaux membres sur votre site<\/strong>. <\/p>\n\n\n\n<p>Par exemple, <a aria-label=\"Programmes d&#039;affiliation (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">programmes d'affiliation<\/a> et les blogs sont d'excellentes options peu co\u00fbteuses pour les nouveaux sites web. Il suffit de savoir comment s'y prendre.<\/p>\n\n\n\n<p>Dans cet article, nous allons vous pr\u00e9senter ces deux m\u00e9thodes ainsi que trois autres m\u00e9thodes \u00e9prouv\u00e9es pour augmenter le nombre de membres de votre site web d'adh\u00e9sion.<\/p>\n\n\n\n<p>Alors, sans plus attendre... Voici comment attirer plus de membres sur votre site d'adh\u00e9sion (5 m\u00e9thodes).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Set_Up_an_Affiliate_Program\"><\/span>1. Mettre en place un programme d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous souhaitez que votre site web d'adh\u00e9sion connaisse une croissance rapide et significative, une <a href=\"https:\/\/memberpress.com\/fr\/ea\/\" title=\"Affiliation facile\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">programme d'affiliation<\/a> peut \u00eatre la meilleure fa\u00e7on de proc\u00e9der. <\/p>\n\n\n\n<p>La raison pour laquelle les programmes d'affiliation sont si fiables est qu'ils r\u00e9compensent les membres et les affili\u00e9s avec de l'argent liquide.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\"><img decoding=\"async\" width=\"860\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\" alt=\"diagramme du fonctionnement du marketing d&#039;affiliation\" class=\"wp-image-39023\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg 860w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-300x201.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-768x514.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-254x170.jpg 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-840x563.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-700x469.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-156x104.jpg 156w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/a><figcaption class=\"wp-element-caption\">Ce diagramme de la <a href=\"https:\/\/thirstyaffiliates.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">thirstyaffiliates link cloaking plugin<\/a> montre comment le marketing d'affiliation g\u00e9n\u00e8re des revenus.<\/figcaption><\/figure>\n\n\n\n<p>Et il n'y a pas de meilleure incitation qu'une incitation financi\u00e8re.<\/p>\n\n\n\n<p>Lorsque vous avez un\u00a0<a href=\"https:\/\/memberpress.com\/fr\/ea\/\" target=\"_blank\" rel=\"noreferrer noopener\">programme d'affiliation<\/a>, vous recrutez d'autres personnes pour promouvoir votre adh\u00e9sion. Vous pouvez \u00e9galement donner \u00e0 vos membres la possibilit\u00e9 de participer (c'est ce qu'on appelle le \u201c marketing de recommandation \u201d). <\/p>\n\n\n\n<p>Ces repr\u00e9sentants font des choses comme\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9diger des commentaires sur leurs blogs<\/li>\n\n\n\n<li>Publier des informations sur votre adh\u00e9sion sur d'autres sites ou sur les m\u00e9dias sociaux.<\/li>\n\n\n\n<li>Produire des vid\u00e9os sur votre contenu<\/li>\n\n\n\n<li>Inviter les personnes qu'ils connaissent \u00e0 s'inscrire (si elles sont d\u00e9j\u00e0 membres)<\/li>\n<\/ul>\n\n\n\n<p>Chaque fois qu'une personne clique sur un lien plac\u00e9 par l'un de vos affili\u00e9s et s'inscrit pour une adh\u00e9sion, vous payez \u00e0 cet affili\u00e9 une petite commission. <\/p>\n\n\n\n<p>Le marketing d'affiliation s'apparente \u00e0 la cr\u00e9ation d'une \u00e9quipe de vente non salari\u00e9e charg\u00e9e de promouvoir votre entreprise \u00e0 votre place. C'est une bonne affaire !<\/p>\n\n\n\n<p>Les <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliation facile<\/a> est le meilleur moyen de mettre en place et de g\u00e9rer votre propre programme d'affiliation sur votre site web - en particulier s'il s'agit d'un site MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"jkSC0GorwvTi4Wcu5LHDyJm3zXlA7Og1fKa9ZQYNse6hUMR2P8VFb\"><div class=\"responsive-video\"><iframe title=\"Lancez un programme d&#039;affiliation avec Easy Affiliate !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4NeenBszK6s?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">regarder &gt;&gt; comment d\u00e9marrer un programme d'affiliation avec <a href=\"https:\/\/memberpress.com\/fr\/ea\/\" title=\"Affiliation facile\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">affiliation facile<\/a><\/figcaption><\/figure>\n\n\n\n<p>Parce qu'il a \u00e9t\u00e9 d\u00e9velopp\u00e9 par l'\u00e9quipe de MemberPress, Easy Affiliate <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">s'int\u00e8gre parfaitement \u00e0 MemberPress<\/a>. Il vous permet de mettre en place et de configurer un programme d'affiliation pour votre site d'adh\u00e9sion et d'offrir des r\u00e9compenses qui attireront de nouveaux affili\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_Multiple_Membership_Tiers\"><\/span>2. Cr\u00e9er plusieurs niveaux d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ce n'est pas pour rien que la plupart des services et des sites web proposent plusieurs niveaux d'adh\u00e9sion. Certaines personnes peuvent s'offrir un abonnement mensuel co\u00fbteux de $36, tandis que d'autres pr\u00e9f\u00e8rent s'en tenir \u00e0 une option de $14.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"740\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers.jpg\" alt=\"Niveaux d&#039;adh\u00e9sion.\" class=\"wp-image-15093\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers.jpg 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers-300x196.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers-260x170.jpg 260w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers-700x457.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/Why-You-Should-Offer-Multiple-Pricing-Tiers-156x102.jpg 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p><a aria-label=\"Niveaux d&#039;adh\u00e9sion (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Niveaux d'adh\u00e9sion<\/a> vous permettent d'attirer le plus grand nombre possible d'abonn\u00e9s potentiels et d'utilisateurs payants. La cl\u00e9 des paliers est de <strong>s'assurer que chaque plan offre une valeur ajout\u00e9e<\/strong>Les membres sont donc toujours satisfaits et pourraient envisager une mise \u00e0 niveau \u00e0 un moment ou \u00e0 un autre.<\/p>\n\n\n\n<p>Pour que les paliers d'adh\u00e9sion fonctionnent, vous devez concevoir un tableau de tarification qui donne aux utilisateurs potentiels toutes les informations dont ils ont besoin.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"m6Y\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er une page de tarification avec MemberPress Groups (Tutoriel)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Regarder &gt;&gt; Comment cr\u00e9er une page de tarification avec les groupes Memberpress<\/figcaption><\/figure>\n\n\n\n<p>Avec MemberPress, <a aria-label=\"cr\u00e9er plusieurs niveaux d&#039;adh\u00e9sion (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er plusieurs niveaux d'adh\u00e9sion<\/a> est un processus simple. Il faut toutefois garder \u00e0 l'esprit que l'offre\u00a0<em>trop nombreux<\/em>\u00a0peut \u00eatre aussi grave que de ne pas en offrir assez. D'apr\u00e8s notre exp\u00e9rience, <strong>trois niveaux d'adh\u00e9sion, c'est g\u00e9n\u00e9ralement une bonne solution<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"fKA\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er et vendre des abonnements avec MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Regarder &gt;&gt; Cr\u00e9er des abonnements dans MemberPress (+ aper\u00e7u de la configuration)<\/figcaption><\/figure>\n\n\n\n<p>Une fois que vous avez mis en place vos paliers, assurez-vous de faire savoir aux gens qu'ils sont disponibles. Une solide strat\u00e9gie de marketing de contenu est inestimable lorsqu'il s'agit de d\u00e9velopper votre site d'adh\u00e9sion.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_0308fa27367194b4b52ed78ee65d2713\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-content-marketing-strategy\/\"  target=\"_blank\" class=\"button button-blue center\">LIRE &gt;&gt; Comment cr\u00e9er une strat\u00e9gie de marketing de contenu efficace<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Offer_Seasonal_Discounts\"><\/span>3. Proposer des r\u00e9ductions saisonni\u00e8res<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Winter_holiday_sales\"><\/span>Ventes de vacances d'hiver<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pour beaucoup, la p\u00e9riode de No\u00ebl se caract\u00e9rise par des r\u00e9ductions. Cependant, les r\u00e9ductions ne se limitent pas \u00e0 une seule f\u00eate. <\/p>\n\n\n\n<p>Il existe de nombreuses dates saisonni\u00e8res pour lesquelles les membres peuvent s'attendre \u00e0 une baisse des prix, notamment <a aria-label=\"Black Friday et Cyber Monday (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.salecycle.com\/blog\/featured\/11-black-friday-and-cyber-monday-online-retail-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vendredi noir et cyber lundi<\/a>. Ces ventes se d\u00e9roulent pendant la p\u00e9riode des f\u00eates de fin d'ann\u00e9e.<\/p>\n\n\n\n<p>Les r\u00e9ductions ne s'appliquent pas uniquement aux produits physiques. Vous pouvez \u00e9galement baisser temporairement les prix de tous vos niveaux d'adh\u00e9sion, ce qui est un excellent moyen d'encourager les inscriptions.<\/p>\n\n\n\n<p>Le meilleur exemple de sites d'adh\u00e9sion qui poussent les r\u00e9ductions \u00e0 l'extr\u00eame est sans doute le suivant <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Lien d&#039;affiliation WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">h\u00e9bergement web<\/a> fournisseurs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"630\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example.png\" alt=\"Un exemple d&#039;offre d&#039;h\u00e9bergement pour le Black Friday.\" class=\"wp-image-20453\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example.png 630w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example-357x170.png 357w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/black-friday-deal-example-156x74.png 156w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/figure>\n<\/div>\n\n\n<p>Ce que font de nombreux sites, c'est susciter l'enthousiasme pour les ventes \u00e0 l'avance <a aria-label=\"par le biais de leurs m\u00e9dias sociaux (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">par le biais de leurs plateformes de m\u00e9dias sociaux<\/a>. De cette fa\u00e7on, les utilisateurs peuvent \u00e9tablir un budget en cons\u00e9quence et s'inscrire pour b\u00e9n\u00e9ficier d'un prix r\u00e9duit d\u00e8s que la vente est lanc\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_holiday_sales\"><\/span>Autres ventes de vacances<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vous ne devez certainement pas limiter vos ventes \u00e0 l'hiver. Il y a des jours f\u00e9ri\u00e9s tout au long du calendrier o\u00f9 les consommateurs s'attendent \u00e0 des r\u00e9ductions.<\/p>\n\n\n\n<p>Par exemple, Google propose une fonction g\u00e9niale appel\u00e9e <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7367521\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Extensions de promotion des annonces Google<\/a>. Il s'agit d'extraits de texte qui peuvent \u00eatre ajout\u00e9s \u00e0 des annonces textuelles existantes pour les renforcer lors d'une vente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-1024x576.jpg\" alt=\"Exemple d&#039;extension de promotion Google Ads\" class=\"wp-image-39025\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Google-Ads-promotion-extension-example.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Vous devez utiliser l'une des \u201c occasions \u201d pr\u00e9d\u00e9finies pour cr\u00e9er votre extension. Mais ce qui est vraiment g\u00e9nial, c'est qu'il existe <em>tonnes <\/em>d'occasions. En voici quelques-unes...<\/p>\n\n\n\n<p>Nouvel An<br>Le lendemain de No\u00ebl<br>Nouvel an chinois<br>Saint-Valentin<br>Journ\u00e9e de la femme<br>P\u00e2que<br>P\u00e2ques<br>F\u00eate du travail<br>Rosh Hashanah<br>Halloween<br>Journ\u00e9e des c\u00e9libataires<br>Hanoukka<br>Retour \u00e0 l'\u00e9cole<br>Fin de saison<br>Soldes d'\u00e9t\u00e9<\/p>\n\n\n\n<p>La fin de saison est une excellente occasion, car vous pouvez organiser cette vente pratiquement \u00e0 tout moment.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coupons\"><\/span>Coupons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.bigcommerce.com\/blog\/coupon-marketing\/#:~:text=Incentivize%20customers%20to%20spend%20more.&text=This%20gives%20the%20consumer%20a,great%20reward%20for%20your%20shopper.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Le marketing par code de coupon est une strat\u00e9gie qui a fait ses preuves\">Le marketing par code de coupon est une strat\u00e9gie qui a fait ses preuves<\/a> pour stimuler les ventes d'adh\u00e9sions promotionnelles. Avec MemberPress, vous contr\u00f4lez totalement le prix de tous vos niveaux d'adh\u00e9sion. <\/p>\n\n\n\n<p>Il suffit donc d'ajuster ses prix au moment opportun et d'ajouter un code de r\u00e9duction pour attirer les acheteurs.<\/p>\n\n\n\n<p>La fonction Coupons MemberPress permet de commercialiser ces r\u00e9ductions en toute simplicit\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"cW6FmCHLGknv0jrhZtEb\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er des coupons dans MemberPress (Tutoriel complet)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">regarder &gt;&gt; comment cr\u00e9er des coupons dans Memberpress<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Set_Up_Free_Trials_or_Paywalled_Content\"><\/span>4. Mettre en place des essais gratuits ou des contenus payants<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_trials\"><\/span>Essais gratuits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a aria-label=\"Essais gratuits (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/fr\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/\" target=\"_blank\">Essais gratuits<\/a> sont une pratique courante pour les sites d'adh\u00e9sion. En bref, le site prend les informations de paiement de l'utilisateur et promet de ne pas le facturer pendant quelques jours, le temps qu'il d\u00e9cide de rester ou non.<\/p>\n\n\n\n<p>L'avantage des essais gratuits pour les utilisateurs est \u00e9vident. Ils peuvent essayer votre adh\u00e9sion avant de d\u00e9penser de l'argent. Cependant, les essais gratuits peuvent \u00e9galement vous \u00eatre b\u00e9n\u00e9fiques en tant que propri\u00e9taire de site web.<\/p>\n\n\n\n<p>Certains utilisateurs ne se d\u00e9cideront peut-\u00eatre jamais \u00e0 passer \u00e0 l'acte sans avoir essay\u00e9 un abonnement. <\/p>\n\n\n\n<p>En proposant un essai gratuit, vous ne perdez pas de nouveaux membres et vous pouvez convaincre un grand nombre de personnes que vous n'auriez pas pu atteindre autrement.<\/p>\n\n\n\n<p>En r\u00e8gle g\u00e9n\u00e9rale, nous vous recommandons de <strong>limiter les essais gratuits \u00e0 votre niveau d'adh\u00e9sion le plus basique<\/strong>. Vous pouvez <a aria-label=\"mettre en place un essai gratuit limit\u00e9 (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">mettre en place un essai gratuit limit\u00e9<\/a> en utilisant MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"851\" height=\"544\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial.png\" alt=\"Mise en place d&#039;un essai gratuit.\" class=\"wp-image-20061\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial.png 851w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-300x192.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-768x491.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-266x170.png 266w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-840x537.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-700x447.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/price-trial-156x100.png 156w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/figure>\n\n\n\n<p>\u00c0 la fin de la p\u00e9riode d'essai, les utilisateurs sont automatiquement factur\u00e9s au tarif normal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paywalled_content\"><\/span>Contenu payant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"e6wKs3aVGRKCVjs1HI5lrgUGPZuhS8oLZmYiiy7vAmaCzfQn8WyDpYhgQoOXFUeWr\"><div class=\"responsive-video\"><iframe title=\"Comment offrir des pages vues gratuites avec le param\u00e8tre PayWall de MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Pc4a9VgtVmw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Regarder &gt;&gt; Comment offrir des consultations gratuites de pages gr\u00e2ce aux param\u00e8tres du paywall Memberpress<\/figcaption><\/figure>\n\n\n\n<p>Un autre excellent moyen d'attirer des membres potentiels est d'utiliser un mur payant. \u00c0 l'instar de ce que l'on trouve sur <em>Le New York Times<\/em>Pour attirer le lecteur, vous pouvez rendre une partie de votre contenu visible.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_f284d3a751edf804b1dedf5a35535f5b\" href=\"https:\/\/memberpress.com\/fr\/blog\/paywall-your-blog\/\"  target=\"_blank\" class=\"button button-blue center\">Comment rendre votre site payant comme le New York Times ?<\/a>\n<\/div>\n\n\n\n\n<p>Lorsqu'un utilisateur se heurte au paywall, il a la possibilit\u00e9 d'adh\u00e9rer et de continuer \u00e0 participer \u00e0 votre contenu. <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-google-e-a-t\/\" target=\"_blank\" rel=\"noreferrer noopener\">Faites en sorte que votre contenu soit impressionnant<\/a> et vous avez de bonnes chances d'attirer de nouveaux membres de cette mani\u00e8re.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_a_Blog_and_Post_New_Content_Often\"><\/span>5. Cr\u00e9ez un blog et publiez souvent du nouveau contenu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le marketing de contenu est essentiel - <a aria-label=\"86% de toutes les entreprises (ouvre un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/optinmonster.com\/content-marketing-statistics\/\" target=\"_blank\">86% de toutes les entreprises<\/a> d'accord. Ce type de marketing consiste \u00e0 cr\u00e9er du nouveau contenu pour que les utilisateurs puissent vous trouver, g\u00e9n\u00e9ralement via les moteurs de recherche.<\/p>\n\n\n\n<p>Si vous ex\u00e9cutez un <a aria-label=\"blog pour votre site web d&#039;adh\u00e9sion (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog pour votre site web d'adh\u00e9sion<\/a>, vous faites ce qu'on appelle du \u201c marketing de contenu \u201d. L'id\u00e9e est que plus vous publiez de contenu, plus votre site web a de chances d'appara\u00eetre dans les pages de r\u00e9sultats des moteurs de recherche (SERP).<\/p>\n\n\n\n<p>Le marketing de contenu n'est cependant pas un moyen de s'enrichir rapidement. Les blogs peuvent vous aider \u00e0 augmenter le nombre d'inscriptions d'utilisateurs, mais il faut g\u00e9n\u00e9ralement du temps pour qu'un blog gagne en popularit\u00e9.<\/p>\n\n\n\n<p>De plus, si vous voulez que le blog de votre site Web vous aide \u00e0 obtenir des conversions, il doit \u00eatre pertinent pour le public que vous ciblez. Cela signifie qu'il faut trouver des id\u00e9es et des <a aria-label=\"publier un contenu attrayant (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/fr\/how-to-create-great-blog-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">publier un contenu attrayant<\/a> dont vous savez qu'ils int\u00e9resseront les membres potentiels.<\/p>\n\n\n\n<p>Disposer d'un calendrier de contenu solide est l'un des meilleurs moyens de s'assurer que le contenu de votre blog est coh\u00e9rent et pertinent. Pour cela, nous utilisons le <a href=\"https:\/\/strivecalendar.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calendrier de contenu Strive<\/a> Plugin WordPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-1024x576.jpg\" alt=\"Strive Content Calendar image\" class=\"wp-image-37779\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Strive-Content-Calendar-Colors.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Il se trouve dans votre tableau de bord WordPress et se synchronise de mani\u00e8re transparente avec les articles dans votre \u00e9diteur WordPress. Ici, nous consid\u00e9rons qu'il s'agit d'un gain de temps magique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pour obtenir les meilleurs r\u00e9sultats possibles, vous devez utiliser le plus grand nombre possible de ces tactiques. <strong>Si vous tenez un blog tout en g\u00e9rant un programme d'affiliation et en proposant des essais gratuits, le nombre de vos membres devrait augmenter de mani\u00e8re significative.<\/strong><\/p>\n\n\n\n<p>Trouver de nouveaux membres pour votre site web est une t\u00e2che permanente. Vous ne pouvez jamais avoir trop de membres, et s'ils paient pour s'inscrire, vous ne voulez pas que cette source de revenus s'arr\u00eate.<\/p>\n\n\n\n<p>En d'autres termes, il est essentiel de faire le n\u00e9cessaire pour que les nouveaux membres continuent \u00e0 affluer.<\/p>\n\n\n\n<p>Voici cinq fa\u00e7ons d'augmenter le nombre d'inscriptions sur votre site d'adh\u00e9sion :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Mettre en place un programme d'affiliation.<\/li>\n\n\n\n<li>Cr\u00e9er plusieurs niveaux d'adh\u00e9sion.<\/li>\n\n\n\n<li>Offrir des r\u00e9ductions saisonni\u00e8res.<\/li>\n\n\n\n<li>Mettre en place des essais gratuits ou des paywalls.<\/li>\n\n\n\n<li>Cr\u00e9ez un blog et publiez souvent du nouveau contenu.<\/li>\n<\/ol>\n\n\n\n<p>Avez-vous des questions sur la fa\u00e7on d'augmenter le nombre de membres sur votre site d'adh\u00e9sion ? Posez-les dans les commentaires ci-dessous !<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'h\u00e9sitez pas \u00e0 <\/strong><a href=\"https:\/\/memberpress.com\/fr\/subscribe-to-the-memberpress-blog\/\"><strong>s'abonner au blog MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Your website can never have enough members. But you\u2019ve got to dig in and and do something if you want more members to come your way. You might be thinking, Okay, but what the heck am I supposed to do? You\u2019re not alone in asking that question! And there\u2019s good news. There are actually lots [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":39021,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[70],"class_list":{"0":"post-20452","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-membership-site","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"The more members your website has, the more successful it will be. 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