{"id":20586,"date":"2020-01-29T10:00:00","date_gmt":"2020-01-29T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20586"},"modified":"2022-09-12T17:24:17","modified_gmt":"2022-09-12T23:24:17","slug":"how-to-effectively-title-your-membership-levels","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/","title":{"rendered":"Comment titrer vos niveaux d'adh\u00e9sion pour augmenter les conversions"},"content":{"rendered":"<p>Lorsqu'il s'agit d'un site d'adh\u00e9sion, les niveaux d'adh\u00e9sion sont tr\u00e8s importants. Apr\u00e8s tout, la fa\u00e7on dont ces niveaux sont d\u00e9finis peut avoir un impact sur les conversions de votre site d'adh\u00e9sion.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a340b5f52bef\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a340b5f52bef\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#Consider_Your_Membership_Site_Offerings\" >R\u00e9fl\u00e9chissez \u00e0 l'offre de votre site d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#Keep_It_Simple\" >Simplicit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#Be_Descriptive\" >Soyez descriptif<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#Excite_Potential_Members\" >Susciter l'int\u00e9r\u00eat des membres potentiels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#Consider_Whats_Attractive_To_You_As_A_Customer\" >R\u00e9fl\u00e9chissez \u00e0 ce qui vous attire en tant que client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#The_Takeway\" >La voie d'acc\u00e8s<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Si la cr\u00e9ation des niveaux d'adh\u00e9sion et des avantages qui y sont associ\u00e9s est une t\u00e2che importante, les propri\u00e9taires d'entreprises en ligne ont tendance \u00e0 n\u00e9gliger un d\u00e9tail : l'attention port\u00e9e aux noms m\u00eames de leurs niveaux d'adh\u00e9sion.\u00a0<\/p>\n\n\n\n<p>Dans cet article, nous vous proposons quelques conseils pour vous aider \u00e0 cr\u00e9er des titres de niveau d'adh\u00e9sion attrayants qui inciteront vos clients \u00e0 adh\u00e9rer \u00e0 votre programme d'adh\u00e9sion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_Your_Membership_Site_Offerings\"><\/span><strong>R\u00e9fl\u00e9chissez \u00e0 l'offre de votre site d'adh\u00e9sion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La premi\u00e8re chose \u00e0 faire lorsque vous cr\u00e9ez et d\u00e9veloppez vos niveaux d'adh\u00e9sion est de r\u00e9fl\u00e9chir \u00e0 la nature de votre activit\u00e9 d'adh\u00e9sion. Vendez-vous <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pr\u00e9sentation des cours MemberPress\">cours en ligne<\/a>? Ressources et mat\u00e9riel ? <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Bo\u00eete<\/a> abonnements ?  <\/p>\n\n\n\n<p>Les services que vous proposez dans le cadre de votre activit\u00e9 d'affiliation doivent avoir un impact sur la mani\u00e8re dont vous nommez vos niveaux d'affiliation. Par exemple, si vous proposez des cours en ligne, vous pouvez utiliser des titres acad\u00e9miques tels que \u201cFreshman\u201d, \u201cSophomore\u201d, etc. Si vous vendez des abonnements mensuels, des titres tels que \u201cBronze\u201d, \u201cArgent\u201d, etc. seraient plus logiques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_It_Simple\"><\/span><strong>Simplicit\u00e9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La derni\u00e8re chose que vous souhaitez faire est d'embrouiller vos clients, c'est pourquoi vous ne devez pas utiliser de mots longs et compliqu\u00e9s dans les titres de vos sites d'affiliation. Si vous observez attentivement les autres sites d'affiliation, vous remarquerez qu'ils utilisent des titres courts et directs. <\/p>\n\n\n\n<p>Les titres se composent g\u00e9n\u00e9ralement d'un ou deux mots et ne comportent pas de mots longs ou compliqu\u00e9s. L'essentiel est d'\u00eatre court et agr\u00e9able lorsqu'il s'agit d'intituler vos niveaux d'adh\u00e9sion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_Descriptive\"><\/span><strong>Soyez descriptif<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c0 chaque niveau d'adh\u00e9sion, assurez-vous que votre client potentiel comprend ce qu'il re\u00e7oit. Lorsque vous donnez un titre \u00e0 un niveau d'adh\u00e9sion, ne vous contentez pas d'utiliser \u201cNiveau 1, Niveau 2\u201d et ainsi de suite. Utilisez vos titres pour expliquer ce que chaque niveau offre et en quoi il diff\u00e8re des autres. <\/p>\n\n\n\n<p>Comme nous l'avons mentionn\u00e9 plus haut, supposons que vous ayez un site d'adh\u00e9sion qui propose des cours en ligne. Le titre de votre premier niveau pourrait \u00eatre \u201cFreshman\u201d, indiquant que ce niveau est destin\u00e9 \u00e0 un nouvel apprenant qui souhaite se mettre \u00e0 l'aise et apprendre les bases. Le niveau \u201cSophomore\u201d, quant \u00e0 lui, peut \u00eatre un niveau plus avanc\u00e9 o\u00f9 votre client a plus d'interaction avec les instructeurs du cours.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Excite_Potential_Members\"><\/span><strong>Susciter l'int\u00e9r\u00eat des membres potentiels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Encore une fois, les titres \u201cNiveau 1, Niveau 2\u201d ne sont pas excitants, ils ne disent rien \u00e0 l'utilisateur sur les niveaux et n'incitent pas les clients potentiels \u00e0 rejoindre votre site web. Veillez \u00e0 ce que vos niveaux d'adh\u00e9sion suscitent l'enthousiasme et l'impatience des clients qui souhaitent s'inscrire. <\/p>\n\n\n\n<p>Si l'on reprend notre exemple de cours, des titres comme \u201cFreshman\u201d, \u201cSophomore\u201d, etc. donnent l'impression que les utilisateurs gagnent en anciennet\u00e9 au fur et \u00e0 mesure qu'ils progressent dans les niveaux ou qu'ils ach\u00e8tent un abonnement plut\u00f4t qu'un autre. Des \u00e9tiquettes bien r\u00e9dig\u00e9es peuvent m\u00eame persuader vos clients actuels de passer \u00e0 un niveau sup\u00e9rieur.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_Whats_Attractive_To_You_As_A_Customer\"><\/span><strong>R\u00e9fl\u00e9chissez \u00e0 ce qui vous attire en tant que client<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mettez-vous \u00e0 la place des clients et r\u00e9fl\u00e9chissez \u00e0 ce qui vous inspirerait en tant que client. Personne ne souhaite se voir proposer des options ennuyeuses, ringardes ou sans originalit\u00e9. Arr\u00eatez-vous et r\u00e9fl\u00e9chissez \u00e0 ce qu'un client penserait des titres que vous donnez \u00e0 vos options d'adh\u00e9sion. Cela vous aidera \u00e0 d\u00e9terminer si vos titres sont pertinents ou s'ils ont besoin d'\u00eatre retravaill\u00e9s.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeway\"><\/span>La voie d'acc\u00e8s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les titres de vos niveaux d'adh\u00e9sion peuvent sembler anodins, mais ils peuvent faire une \u00c9NORME diff\u00e9rence dans votre activit\u00e9 d'adh\u00e9sion. Nous esp\u00e9rons que les conseils ci-dessus vous aideront \u00e0 cr\u00e9er des titres solides et attrayants pour vos niveaux d'adh\u00e9sion.<\/p>\n\n\n\n<p><em>Comment avez-vous intitul\u00e9 vos niveaux d'adh\u00e9sion ? Dites-le nous dans les commentaires !<\/em><\/p>\n\n\n\n<p> Si vous avez aim\u00e9 cet article, suivez-nous sur\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>\u00a0pour plus de contenu. Vous pouvez \u00e9galement trouver MemberPress sur\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>\u00a0et\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to a membership site, membership levels are super important. After all, the way your membership levels are set up can impact your membership website\u2019s conversions.\u00a0 While creating the membership levels and benefits that go with them is a big deal, one detail that online business owners tend to neglect is giving attention [\u2026]<\/p>\n","protected":false},"author":20788,"featured_media":20869,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,134],"tags":[117,70,322],"class_list":{"0":"post-20586","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-how-to-2","9":"tag-membership-levels","10":"tag-membership-site","11":"tag-online-business","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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18:19:45","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:37","updated":"2026-03-03 15:05:50"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Title Your Membership Levels to Increase Conversions\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Advice","link":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/"},{"label":"How to Title Your Membership Levels to Increase Conversions","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>When it comes to a membership site, membership levels are super important. After all, the way your membership levels are set up can impact your membership website's conversions.&nbsp;<\/p>","content":[{"type":"text","data":"When it comes to a membership site, membership levels are super important. After all, the way your membership levels are set up can impact your membership website's conversions.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While creating the membership levels and benefits that go with them is a big deal, one detail that online business owners tend to neglect is giving attention to the actual names of their membership levels.&nbsp;<\/p>","content":[{"type":"text","data":"While creating the membership levels and benefits that go with them is a big deal, one detail that online business owners tend to neglect is giving attention to the actual names of their membership levels.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we'll offer you a few tips to help you create engaging membership level titles that will encourage your customers to join your membership program.<\/p>","content":[{"type":"text","data":"In this post, we'll offer you a few tips to help you create engaging membership level titles that will encourage your customers to join your membership program."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Consider Your Membership Site Offerings<\/strong><\/h2>","content":"R\u00e9fl\u00e9chissez \u00e0 l'offre de votre site d'adh\u00e9sion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>The first thing you want to do when creating and developing your membership levels is to think about what your particular membership business is all about. Do you sell <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Introducing MemberPress Courses\">online courses<\/a>? Resources and materials? Box subscriptions?  <\/p>","content":[{"type":"text","data":"The first thing you want to do when creating and developing your membership levels is to think about what your particular membership business is all about. Do you sell <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Introducing MemberPress Courses\">online courses<\/a>? Resources and materials? Box subscriptions?  "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The things you offer in your membership business should have an impact on how you label your membership levels. For example, if you provide online courses, you might use academic titles such as \"Freshman,\" \"Sophomore,\" and so on. If you sell monthly box subscriptions, titles such as \"Bronze,\" \"Silver,\" etc. would make more sense.<\/p>","content":[{"type":"text","data":"The things you offer in your membership business should have an impact on how you label your membership levels. For example, if you provide online courses, you might use academic titles such as \"Freshman,\" \"Sophomore,\" and so on. If you sell monthly box subscriptions, titles such as \"Bronze,\" \"Silver,\" etc. would make more sense."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Keep It Simple<\/strong><\/h2>","content":"Simplicit\u00e9","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>The last thing you ever want to do is confuse your customers, so you don't want to use big, long, complicated words in your membership titles. If you pay attention to other membership sites, you'll notice that they keep things short and straightforward. <\/p>","content":[{"type":"text","data":"The last thing you ever want to do is confuse your customers, so you don't want to use big, long, complicated words in your membership titles. If you pay attention to other membership sites, you'll notice that they keep things short and straightforward. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The titles typically are one or two words, and they don't include long or complicated words. Short and sweet is the name of the game when it comes to titling your membership tiers.<\/p>","content":[{"type":"text","data":"The titles typically are one or two words, and they don't include long or complicated words. Short and sweet is the name of the game when it comes to titling your membership tiers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Be Descriptive<\/strong><\/h2>","content":"Soyez descriptif","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>At each membership level, make sure that your potential customer understands what they're getting. When you title a membership level, don't just use \"Level 1, Level 2\" and so on. Use your titles as a way to explain what each level offers and how each differs from another. <\/p>","content":[{"type":"text","data":"At each membership level, make sure that your potential customer understands what they're getting. When you title a membership level, don't just use \"Level 1, Level 2\" and so on. Use your titles as a way to explain what each level offers and how each differs from another. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As mentioned above, let's say you have a membership site that offers online courses. Your level one title might be \"Freshman,\" indicating that this level is for a new learner who wants to get their feet wet and learn the basics. Your \"Sophomore\" level, on the other hand, may be a more advanced level where your customer has more interaction with course instructors.&nbsp;<\/p>","content":[{"type":"text","data":"As mentioned above, let's say you have a membership site that offers online courses. Your level one title might be \"Freshman,\" indicating that this level is for a new learner who wants to get their feet wet and learn the basics. Your \"Sophomore\" level, on the other hand, may be a more advanced level where your customer has more interaction with course instructors.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Excite Potential Members<\/strong><\/h2>","content":"Susciter l'int\u00e9r\u00eat des membres potentiels","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Again, \"Level 1, Level 2\" membership titles are not exciting, they don't tell the user anything about the levels, and they won't inspire potential customers to join your website. Ensure that your membership levels make customers excited and anxious about signing up. <\/p>","content":[{"type":"text","data":"Again, \"Level 1, Level 2\" membership titles are not exciting, they don't tell the user anything about the levels, and they won't inspire potential customers to join your website. Ensure that your membership levels make customers excited and anxious about signing up. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Referring to our courses example again, titles like \"Freshman,\" \"Sophomore,\" and so on give the impression that users gain in seniority as they progress through levels or purchase one membership over another. Well-written labels can even persuade your current customers to upgrade their memberships.&nbsp;<\/p>","content":[{"type":"text","data":"Referring to our courses example again, titles like \"Freshman,\" \"Sophomore,\" and so on give the impression that users gain in seniority as they progress through levels or purchase one membership over another. Well-written labels can even persuade your current customers to upgrade their memberships.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Consider What's Attractive To You As A Customer<\/strong><\/h2>","content":"R\u00e9fl\u00e9chissez \u00e0 ce qui vous attire en tant que client","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Put yourself in the customers' shoes, and think about what would inspire you as a customer. No one wants to be presented with dull, corny, or unoriginal options. Stop and think about how a customer would feel about the titles you give your membership options. Doing so will help you determine whether your titles are on point or need a bit more work.&nbsp;<\/p>","content":[{"type":"text","data":"Put yourself in the customers' shoes, and think about what would inspire you as a customer. No one wants to be presented with dull, corny, or unoriginal options. Stop and think about how a customer would feel about the titles you give your membership options. Doing so will help you determine whether your titles are on point or need a bit more work.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Takeway<\/h2>","content":"La voie d'acc\u00e8s","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>The titles of your membership levels may not seem like a big deal, but they can make a HUGE difference in your membership business. We hope the tips above will help you create robust, engaging titles for your membership levels.<\/p>","content":[{"type":"text","data":"The titles of your membership levels may not seem like a big deal, but they can make a HUGE difference in your membership business. We hope the tips above will help you create robust, engaging titles for your membership levels."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>How did you title your membership tiers? Tell us in the comments!<\/em><\/p>","content":[{"type":"text","data":"<em>How did you title your membership tiers? Tell us in the comments!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p> If you liked this post, then please follow us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;for more great content. You can also find MemberPress on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","content":[{"type":"text","data":" If you liked this post, then please follow us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;for more great content. You can also find MemberPress on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. 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