{"id":20586,"date":"2020-01-29T10:00:00","date_gmt":"2020-01-29T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20586"},"modified":"2022-09-12T17:24:17","modified_gmt":"2022-09-12T23:24:17","slug":"how-to-effectively-title-your-membership-levels","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/","title":{"rendered":"Comment titrer vos niveaux d'adh\u00e9sion pour augmenter les conversions"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Dans le cadre d'un site d'adh\u00e9sion, les niveaux d'adh\u00e9sion rev\u00eatent une importance capitale. En effet, la mani\u00e8re dont ces niveaux sont d\u00e9finis peut avoir un impact sur le taux de conversion de votre site.&nbsp;<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab89d068c012\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab89d068c012\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#Consider_Your_Membership_Site_Offerings\" >R\u00e9fl\u00e9chissez \u00e0 l'offre de votre site d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#Keep_It_Simple\" >Simplicit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#Be_Descriptive\" >Soyez descriptif<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#Excite_Potential_Members\" >Susciter l'int\u00e9r\u00eat des membres potentiels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#Consider_Whats_Attractive_To_You_As_A_Customer\" >R\u00e9fl\u00e9chissez \u00e0 ce qui vous attire en tant que client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#The_Takeway\" >La voie d'acc\u00e8s<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Si la cr\u00e9ation des niveaux d'adh\u00e9sion et des avantages qui y sont associ\u00e9s est une t\u00e2che importante, les propri\u00e9taires d'entreprises en ligne ont tendance \u00e0 n\u00e9gliger un d\u00e9tail : l'attention port\u00e9e aux noms m\u00eames de leurs niveaux d'adh\u00e9sion.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous vous donnerons quelques conseils pour vous aider \u00e0 cr\u00e9er des noms de niveaux d'adh\u00e9sion attrayants qui inciteront vos clients \u00e0 rejoindre votre programme d'adh\u00e9sion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_Your_Membership_Site_Offerings\"><\/span><strong>R\u00e9fl\u00e9chissez \u00e0 l'offre de votre site d'adh\u00e9sion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La premi\u00e8re chose \u00e0 faire lorsque vous cr\u00e9ez et d\u00e9veloppez vos niveaux d'adh\u00e9sion est de r\u00e9fl\u00e9chir \u00e0 la nature de votre activit\u00e9 d'adh\u00e9sion. Vendez-vous <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pr\u00e9sentation des cours MemberPress\">cours en ligne<\/a>? Ressources et supports ? Abonnements \u00e0 des coffrets ?  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les services que vous proposez dans le cadre de votre activit\u00e9 d'affiliation doivent avoir un impact sur la mani\u00e8re dont vous nommez vos niveaux d'affiliation. Par exemple, si vous proposez des cours en ligne, vous pouvez utiliser des titres acad\u00e9miques tels que \"Freshman\", \"Sophomore\", etc. Si vous vendez des abonnements mensuels, des titres tels que \"Bronze\", \"Argent\", etc. seraient plus logiques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_It_Simple\"><\/span><strong>Simplicit\u00e9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La derni\u00e8re chose \u00e0 faire est de semer la confusion chez vos clients ; vous devez donc \u00e9viter d'utiliser des mots compliqu\u00e9s, longs et savants dans les intitul\u00e9s de vos formules d'abonnement. Si vous observez d'autres sites proposant des abonnements, vous remarquerez qu'ils privil\u00e9gient des intitul\u00e9s courts et simples. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les intitul\u00e9s se composent g\u00e9n\u00e9ralement d'un ou deux mots et ne contiennent pas de mots longs ou compliqu\u00e9s. La r\u00e8gle d'or pour nommer vos niveaux d'adh\u00e9sion est d'opter pour des intitul\u00e9s courts et percutants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_Descriptive\"><\/span><strong>Soyez descriptif<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour chaque niveau d'abonnement, veillez \u00e0 ce que votre client potentiel comprenne bien ce dont il b\u00e9n\u00e9ficie. Lorsque vous nommez un niveau d'abonnement, ne vous contentez pas d'utiliser des appellations telles que \u201c Niveau 1 \u201d, \u00ab Niveau 2 \u00bb, etc. Utilisez ces noms pour expliquer ce que chaque niveau offre et en quoi chacun se distingue des autres. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme mentionn\u00e9 plus haut, imaginons que vous disposiez d\u2019un site par abonnement proposant des cours en ligne. Le titre de votre niveau 1 pourrait \u00eatre \u201c D\u00e9butant \u201d, indiquant que ce niveau s\u2019adresse \u00e0 un nouvel apprenant qui souhaite s\u2019initier et acqu\u00e9rir les bases. Votre niveau \u201c Sophomore \u201d, en revanche, pourrait correspondre \u00e0 un niveau plus avanc\u00e9 o\u00f9 vos clients interagissent davantage avec les formateurs.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Excite_Potential_Members\"><\/span><strong>Susciter l'int\u00e9r\u00eat des membres potentiels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Encore une fois, les intitul\u00e9s d\u2019adh\u00e9sion du type \u201c Niveau 1, Niveau 2 \u201d ne sont pas attrayants, ils ne donnent aucune indication \u00e0 l\u2019utilisateur sur ce que repr\u00e9sentent ces niveaux et n\u2019inciteront pas les clients potentiels \u00e0 s\u2019inscrire sur votre site. Veillez \u00e0 ce que vos niveaux d\u2019adh\u00e9sion suscitent l\u2019enthousiasme chez les clients et leur donnent envie de s\u2019inscrire. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si l'on reprend notre exemple de cours, des titres comme \"Freshman\", \"Sophomore\", etc. donnent l'impression que les utilisateurs gagnent en anciennet\u00e9 au fur et \u00e0 mesure qu'ils progressent dans les niveaux ou qu'ils ach\u00e8tent un abonnement plut\u00f4t qu'un autre. Des \u00e9tiquettes bien r\u00e9dig\u00e9es peuvent m\u00eame persuader vos clients actuels de passer \u00e0 un niveau sup\u00e9rieur.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_Whats_Attractive_To_You_As_A_Customer\"><\/span><strong>R\u00e9fl\u00e9chissez \u00e0 ce qui vous attire en tant que client<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mettez-vous \u00e0 la place de vos clients et demandez-vous ce qui vous inspirerait si vous \u00e9tiez \u00e0 leur place. Personne n\u2019a envie de se voir proposer des options ennuyeuses, ringardes ou sans originalit\u00e9. Prenez le temps de r\u00e9fl\u00e9chir \u00e0 ce qu\u2019un client pourrait penser des noms que vous donnez \u00e0 vos formules d\u2019abonnement. Cela vous aidera \u00e0 d\u00e9terminer si vos noms sont pertinents ou s\u2019ils m\u00e9riteraient d\u2019\u00eatre peaufin\u00e9s.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeway\"><\/span>La voie d'acc\u00e8s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les titres de vos niveaux d'adh\u00e9sion peuvent sembler anodins, mais ils peuvent faire une \u00c9NORME diff\u00e9rence dans votre activit\u00e9 d'adh\u00e9sion. Nous esp\u00e9rons que les conseils ci-dessus vous aideront \u00e0 cr\u00e9er des titres solides et attrayants pour vos niveaux d'adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Comment avez-vous intitul\u00e9 vos niveaux d'adh\u00e9sion ? Dites-le nous dans les commentaires !<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Si vous avez aim\u00e9 cet article, suivez-nous sur&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;pour plus de contenu. Vous pouvez \u00e9galement trouver MemberPress sur&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;et&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to a membership site, membership levels are super important. After all, the way your membership levels are set up can impact your membership website&#8217;s conversions.&nbsp; While creating the membership levels and benefits that go with them is a big deal, one detail that online business owners tend to neglect is giving attention [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":20869,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,134],"tags":[117,70,322],"class_list":["post-20586","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-how-to-2","tag-membership-levels","tag-membership-site","tag-online-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"In this post, we&#039;ll give you a few tips to help you effectively title your membership levels so that they inspire customers to join.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jessica Starks\"\/>\n\t<meta name=\"keywords\" content=\"membership site,online business,title membership levels,membership levels\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How To Effectively Title Your Membership Levels\" \/>\n\t\t<meta property=\"og:description\" content=\"In this post, we&#039;ll give you a few tips to help you effectively title your membership levels so that they inspire customers to join.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Level-Titles@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Level-Titles@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1110\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-01-29T17:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-09-12T23:24:17+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How To Effectively Title Your Membership Levels\" \/>\n\t\t<meta name=\"twitter:description\" content=\"In this post, we&#039;ll give you a few tips to help you effectively title your membership levels so that they inspire customers to join.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Level-Titles@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-effectively-title-your-membership-levels\\\/#blogposting\",\"name\":\"How To Effectively Title Your Membership Levels\",\"headline\":\"How to Title Your Membership Levels to Increase Conversions\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jessica\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Level-Titles@2x.png\",\"width\":1480,\"height\":1110},\"datePublished\":\"2020-01-29T10:00:00-05:00\",\"dateModified\":\"2022-09-12T17:24:17-04:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-effectively-title-your-membership-levels\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-effectively-title-your-membership-levels\\\/#webpage\"},\"articleSection\":\"Advice, How To, Membership Levels, Membership Site, online business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-effectively-title-your-membership-levels\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/advice\\\/#listItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/advice\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-effectively-title-your-membership-levels\\\/#listItem\",\"name\":\"How to Title Your Membership Levels to Increase Conversions\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-effectively-title-your-membership-levels\\\/#listItem\",\"position\":3,\"name\":\"How to Title Your Membership Levels to Increase Conversions\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-effectively-title-your-membership-levels\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-effectively-title-your-membership-levels\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jessica\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jessica\\\/\",\"name\":\"Jessica Starks\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-effectively-title-your-membership-levels\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/7f35900ab8a99d8f2f684103a49b5338.jpg?ver=1790046644\",\"width\":96,\"height\":96,\"caption\":\"Jessica Starks\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-effectively-title-your-membership-levels\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-effectively-title-your-membership-levels\\\/\",\"name\":\"How To Effectively Title Your Membership Levels\",\"description\":\"In this post, we'll give you a few tips to help you effectively title your membership levels so that they inspire customers to join.\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-effectively-title-your-membership-levels\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jessica\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jessica\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Level-Titles@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-effectively-title-your-membership-levels\\\/#mainImage\",\"width\":1480,\"height\":1110},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-effectively-title-your-membership-levels\\\/#mainImage\"},\"datePublished\":\"2020-01-29T10:00:00-05:00\",\"dateModified\":\"2022-09-12T17:24:17-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How To Effectively Title Your Membership Levels<\/title>\n\n","aioseo_head_json":{"title":"Comment intituler efficacement vos niveaux d'adh\u00e9sion","description":"Dans cet article, nous allons vous donner quelques conseils pour vous aider \u00e0 d\u00e9finir efficacement vos niveaux d'adh\u00e9sion afin qu'ils incitent les clients \u00e0 s'inscrire.","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/","robots":"max-image-preview:large","keywords":"membership site,online business,title membership levels,membership levels","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#blogposting","name":"How To Effectively Title Your Membership Levels","headline":"How to Title Your Membership Levels to Increase Conversions","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/jessica\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Level-Titles@2x.png","width":1480,"height":1110},"datePublished":"2020-01-29T10:00:00-05:00","dateModified":"2022-09-12T17:24:17-04:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#webpage"},"articleSection":"Advice, How To, Membership Levels, Membership Site, online business"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/#listItem","name":"Advice"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/#listItem","position":2,"name":"Advice","item":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#listItem","name":"How to Title Your Membership Levels to Increase Conversions"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#listItem","position":3,"name":"How to Title Your Membership Levels to Increase Conversions","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/#listItem","name":"Advice"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/jessica\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/jessica\/","name":"Jessica Starks","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/7f35900ab8a99d8f2f684103a49b5338.jpg?ver=1790046644","width":96,"height":96,"caption":"Jessica Starks"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/","name":"How To Effectively Title Your Membership Levels","description":"In this post, we'll give you a few tips to help you effectively title your membership levels so that they inspire customers to join.","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/jessica\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/jessica\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Level-Titles@2x.png","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#mainImage","width":1480,"height":1110},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/#mainImage"},"datePublished":"2020-01-29T10:00:00-05:00","dateModified":"2022-09-12T17:24:17-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"How To Effectively Title Your Membership Levels","og:description":"In this post, we'll give you a few tips to help you effectively title your membership levels so that they inspire customers to join.","og:url":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Level-Titles@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Level-Titles@2x.png","og:image:width":1480,"og:image:height":1110,"article:published_time":"2020-01-29T17:00:00+00:00","article:modified_time":"2022-09-12T23:24:17+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How To Effectively Title Your Membership Levels","twitter:description":"In this post, we'll give you a few tips to help you effectively title your membership levels so that they inspire customers to join.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Level-Titles@2x.png"},"aioseo_meta_data":{"post_id":"20586","title":"Comment intituler efficacement vos niveaux d'adh\u00e9sion","description":"Dans cet article, nous allons vous donner quelques conseils pour vous aider \u00e0 d\u00e9finir efficacement vos niveaux d'adh\u00e9sion afin qu'ils incitent les clients \u00e0 s'inscrire.","keywords":[{"label":"membership site","value":"membership site"},{"label":"online business","value":"online business"},{"label":"title membership levels","value":"title membership levels"}],"keyphrases":null,"primary_term":null,"canonical_url":"","og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-08-20 21:02:10","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:37","updated":"2026-08-20 21:02:10","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Title Your Membership Levels to Increase Conversions\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Advice","link":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/"},{"label":"How to Title Your Membership Levels to Increase Conversions","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/20586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/20788"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=20586"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/20586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/20869"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=20586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=20586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=20586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}