{"id":20624,"date":"2020-01-06T11:02:35","date_gmt":"2020-01-06T18:02:35","guid":{"rendered":"https:\/\/memberpress.com\/?p=20624"},"modified":"2020-08-05T09:17:46","modified_gmt":"2020-08-05T15:17:46","slug":"how-to-make-a-positive-social-impact-with-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/","title":{"rendered":"Comment avoir un impact social positif avec votre activit\u00e9 en ligne"},"content":{"rendered":"<p>\"Oh ! mais c'\u00e9tait une main serr\u00e9e \u00e0 la meule, Scrooge ! Un vieux p\u00e9cheur qui serre, qui arrache, qui saisit, qui gratte, qui s'agrippe, qui convoite !\"<br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f0cae9dbdc0\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f0cae9dbdc0\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Donate_a_percentage_of_your_profits_to_a_charitable_organization\" >Faites don d'un pourcentage de vos b\u00e9n\u00e9fices \u00e0 une organisation caritative.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Use_your_social_platform_to_speak_out_for_a_cause_you_believe_in\" >Utilisez votre plateforme sociale pour d\u00e9fendre une cause qui vous tient \u00e0 c\u0153ur.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Donate_services_or_physical_goods_directly\" >Donner directement des services ou des biens mat\u00e9riels.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Be_socially_conscious_about_what_your_content_endorses_and_where_your_goods_come_from\" >Soyez socialement conscient de ce que votre contenu cautionne et de l'origine de vos produits.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Host_a_fundraising_event\" >Organisez une collecte de fonds.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Give_perks_to_employees_who_do_social_good\" >Accordez des avantages aux employ\u00e9s qui font du bien \u00e0 la soci\u00e9t\u00e9.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Consider_your_internal_social_impact\" >Consid\u00e9rez votre impact social interne.<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Ebenezer Scrooge \u00e9tait un homme d'affaires avis\u00e9, mais personne ne l'aimait. Aimeriez-vous faire vos achats dans le magasin d'un homme d\u00e9sagr\u00e9able et cruel, ou pr\u00e9f\u00e9reriez-vous faire vos achats dans un magasin tenu par le g\u00e9n\u00e9reux neveu de Scrooge ? Lorsque Scrooge a finalement compris l'esprit de g\u00e9n\u00e9rosit\u00e9 et s'est efforc\u00e9 d'aider sa communaut\u00e9, cela lui a permis de mieux r\u00e9ussir dans la vie et probablement aussi sur le plan financier.\u00a0<br><\/p>\n\n\n\n<p>Bien que les f\u00eates de No\u00ebl soient termin\u00e9es, il n'est jamais trop tard pour adopter une attitude g\u00e9n\u00e9reuse. Envisagez les moyens suivants pour que votre entreprise en ligne ait un impact social positif.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Faites don d'un pourcentage de vos b\u00e9n\u00e9fices \u00e0 une organisation caritative.\u00a0<\/h2>\n\n\n\n<p> Gr\u00e2ce \u00e0 AmazonSmile, les clients d'Amazon peuvent reverser 0,5 % de leurs achats \u00e0 des organisations de leur choix. Vous pouvez \u00e9galement avoir un impact social positif en choisissant de faire don d'une partie des b\u00e9n\u00e9fices de votre entreprise en ligne. Vous pouvez m\u00eame faire de la donation un \u00e9l\u00e9ment permanent de votre marque (par exemple, vous donnez toujours 10 % de vos b\u00e9n\u00e9fices \u00e0 une cause sp\u00e9cifique).\u00a0<br><\/p>\n\n\n\n<p>Lorsque vous prenez ce genre d'engagement, les consommateurs seront plus enclins \u00e0 acheter chez vous, car en le faisant, ils font quelque chose de bien pour le monde et pour eux-m\u00eames.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_your_social_platform_to_speak_out_for_a_cause_you_believe_in\"><\/span>Utilisez votre plateforme sociale pour d\u00e9fendre une cause qui vous tient \u00e0 c\u0153ur.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les m\u00e9dias sociaux permettent d'atteindre des milliers, voire des millions de personnes. Pensez \u00e0 l'impact qu'a eu le d\u00e9fi du seau d'eau glac\u00e9e sur les m\u00e9dias sociaux. Un montant incroyable de $115 millions d'euros a \u00e9t\u00e9 collect\u00e9 pour lutter contre la SLA, et la sensibilisation a \u00e9t\u00e9 renforc\u00e9e.\u00a0<br><\/p>\n\n\n\n<p>Si vous disposez d'une plateforme sociale bien suivie, utilisez-la pour encourager les autres \u00e0 faire le bien. Parlez de vos associations caritatives pr\u00e9f\u00e9r\u00e9es ou invitez d'autres personnes \u00e0 vous rejoindre pour aider la communaut\u00e9. <\/p>\n\n\n\n<p>Encourager les changements sociaux positifs par le biais de vos plateformes sociales vous permet de faire le bien et d'envoyer un message fort sur les valeurs de votre entreprise.\u00a0<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donate_services_or_physical_goods_directly\"><\/span>Donner directement des services ou des biens mat\u00e9riels.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Plut\u00f4t que de reverser un pourcentage de vos b\u00e9n\u00e9fices, vous pouvez faire don de vos services ou de vos biens mat\u00e9riels \u00e0 une organisation dans le besoin. Chaque fois que TOMS vend une paire de ses chaussures \u00e0 prix \u00e9lev\u00e9, l'entreprise fait don d'une paire \u00e0 des enfants dans le besoin au niveau international. <\/p>\n\n\n\n<p>Vous devriez toujours chercher des moyens d'aider, en particulier lorsque vous avez des stocks exc\u00e9dentaires ou du temps. Par exemple, OUR (Operation Underground Railroad) organise chaque ann\u00e9e une vente de No\u00ebl dans l'Utah. Les entreprises locales font don de leurs stocks et les gens viennent faire leurs achats pour les f\u00eates. La totalit\u00e9 des recettes est revers\u00e9e \u00e0 OUR pour contribuer \u00e0 la lutte contre la traite des enfants.\u00a0<br><\/p>\n\n\n\n<p>La participation \u00e0 cet \u00e9v\u00e9nement permet aux entreprises de pr\u00e9senter leurs produits et services \u00e0 des centaines d'habitants, tout en aidant les enfants dans le besoin. Trouvez un moyen similaire d'utiliser votre entreprise pour faire le bien.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> <\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_socially_conscious_about_what_your_content_endorses_and_where_your_goods_come_from\"><\/span>Soyez socialement conscient de ce que votre contenu cautionne et de l'origine de vos produits.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>R\u00e9fl\u00e9chissez au message que votre marque envoie par le biais de la publicit\u00e9 et des m\u00e9dias sociaux. R\u00e9duisez-vous les femmes \u00e0 l'\u00e9tat d'objet ? Approuvez-vous la violence ? Veillez \u00e0 cr\u00e9er un contenu vendeur tout en reconnaissant l'impact des m\u00e9dias sur les autres.<\/p>\n\n\n\n<p>Soyez \u00e9galement conscient de l'effet que votre entreprise peut avoir \u00e0 chaque \u00e9tape du processus de cr\u00e9ation et de vente. Si votre entreprise cause des dommages, trouvez un moyen de les compenser. <\/p>\n\n\n\n<p>Par exemple, Tesla ouvre une nouvelle gigafactory en Allemagne, ce qui n\u00e9cessitera la destruction de quantit\u00e9s massives de for\u00eats. Cependant, Elon Musk, propri\u00e9taire de Tesla, a \u00e9galement fait don de $1 millions pour planter un million d'arbres suppl\u00e9mentaires ailleurs. <\/p>\n\n\n\n<p>Bien que nous ne puissions pas affirmer avec certitude qu'il s'agissait d'une compensation, faire quelque chose de similaire peut vous aider \u00e0 continuer \u00e0 avoir un impact social positif par le biais de votre entreprise et \u00e0 maintenir votre entreprise sous un bon jour.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Organisez une collecte de fonds.\u00a0<\/h2>\n\n\n\n<p>Vous n'\u00eates pas oblig\u00e9 de faire des dons en esp\u00e8ces de fa\u00e7on permanente. Vous pouvez \u00e9galement participer \u00e0 des \u00e9v\u00e9nements locaux ou nationaux de collecte de fonds. Donnez un pourcentage important un jour donn\u00e9. Aidez les \u00e9coles ou les clubs locaux, les organisations caritatives, etc. <\/p>\n\n\n\n<p>Bien que les collectes de fonds ne soient g\u00e9n\u00e9ralement pas associ\u00e9es aux entreprises en ligne, elles peuvent l'\u00eatre. Choisissez un jour important et faites-le savoir. Une bonne option est le #GivingTuesday, une journ\u00e9e internationale de dons au cours de laquelle vous pouvez proposer d'\u00e9galer les achats de la semaine ou de la journ\u00e9e pr\u00e9c\u00e9dente en dons \u00e0 une organisation.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Accordez des avantages aux employ\u00e9s qui font du bien \u00e0 la soci\u00e9t\u00e9.\u00a0<\/h2>\n\n\n\n<p>L'un des moyens d'avoir un impact social positif est de faire appel \u00e0 vos employ\u00e9s. Si vous encouragez vos employ\u00e9s \u00e0 faire le bien dans la communaut\u00e9 et dans le monde, votre entreprise aura un impact. <\/p>\n\n\n\n<p>C'est ce que fait State Farm avec son programme actuel, \u201c100 Acts of Good\u201d. Pour son centi\u00e8me anniversaire, elle met au d\u00e9fi chacun de ses employ\u00e9s de faire cent bonnes choses. Sur son site web, State Farm propose un tableau de plus de 165 000 bonnes actions o\u00f9 les consommateurs peuvent voir comment les employ\u00e9s font la diff\u00e9rence.\u00a0<br><\/p>\n\n\n\n<p>L'un des moyens d'encourager vos employ\u00e9s \u00e0 faire le bien est de leur offrir des primes en esp\u00e8ces, des cartes-cadeaux ou des cong\u00e9s. Si vous n'avez pas d'employ\u00e9s dans votre entreprise en ligne, vous pouvez encourager vos clients \u00e0 faire le bien en leur proposant des r\u00e9ductions ou des offres sp\u00e9ciales. Ce faisant, vous renforcez les relations et la bonne volont\u00e9 au sein de votre entreprise et parmi vos clients.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_your_internal_social_impact\"><\/span>Consid\u00e9rez votre impact social interne.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En g\u00e9n\u00e9ral, on consid\u00e8re que l'impact social positif est un impact sur la soci\u00e9t\u00e9. Mais il ne faut pas oublier l'impact social interne. <a href=\"https:\/\/saylordotorg.github.io\/text_a-primer-on-sustainable-business\/index.html\">Un ab\u00e9c\u00e9daire de l'entreprise durable <\/a>d\u00e9finit cet impact : \"L'impact social de l'entreprise durable comprendrait des \u00e9l\u00e9ments tels que les pratiques et les politiques de l'entreprise en mati\u00e8re de conditions de travail, de diversit\u00e9 \u00e0 l'embauche, de possibilit\u00e9s d'avancement pour les femmes et les minorit\u00e9s, d'absence de discrimination et de fourniture de soins de sant\u00e9 abordables et d'autres avantages n\u00e9cessaires.<br><\/p>\n\n\n\n<p>Si vous avez des employ\u00e9s, veillez \u00e0 avoir un impact social positif de l'int\u00e9rieur. En traitant bien les employ\u00e9s, on cr\u00e9e des travailleurs loyaux et heureux.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Dans le monde moderne, les occasions sont trop nombreuses pour que les gens fassent affaire ailleurs s'ils ont l'impression qu'une entreprise ne cherche qu'\u00e0 faire du profit. La conscience sociale g\u00e9n\u00e8re la satisfaction et la confiance des clients, permet d'importantes d\u00e9ductions fiscales et contribue \u00e0 un monde meilleur.\u00a0<br><br><\/p>\n\n\n\n<p>Rappelez-vous ces fa\u00e7ons d'avoir un impact social positif :<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Engagez-vous \u00e0 reverser un pourcentage de vos b\u00e9n\u00e9fices \u00e0 une association caritative.<\/li><li>Utilisez votre pr\u00e9sence sur les m\u00e9dias sociaux pour encourager les changements positifs.\u00a0<\/li><li>Trouvez des moyens d'utiliser votre entreprise pour faire le bien.<\/li><li>Sachez quels sont les avantages et les inconv\u00e9nients de votre activit\u00e9 et trouvez les moyens de rem\u00e9dier \u00e0 ces inconv\u00e9nients.<\/li><li>Participer \u00e0 des \u00e9v\u00e9nements de collecte de fonds.<\/li><li>Encouragez vos employ\u00e9s \u00e0 faire le bien et traitez-les bien, si vous en avez.<\/li><\/ul>\n\n\n\n<p><em>Qu'a fait votre entreprise en ligne pour avoir un impact social positif ? L'une ou l'autre de ces m\u00e9thodes vous a-t-elle permis d'obtenir de bons r\u00e9sultats ? Faites-nous en part dans la section des commentaires !<\/em><\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, suivez-nous sur<a href=\"https:\/\/www.facebook.com\/memberpress\"><strong> Facebook<\/strong><\/a> pour plus de contenu. Vous pouvez \u00e9galement nous trouver sur<a href=\"https:\/\/twitter.com\/memberpress\"><strong> Twitter<\/strong><\/a> et <a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cOh! but he was a tight-fisted hand at the grindstone, Scrooge! A squeezing, wrenching, grasping, scraping, clutching, covetous old sinner!\u201d Ebenezer Scrooge was a shrewd businessman, but no one liked him. Would you want to shop at the store of an unpleasant, cruel man, or would you rather shop at a store owned by Scrooge\u2019s [\u2026]<\/p>\n","protected":false},"author":21697,"featured_media":20673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134,94],"tags":[322,629],"class_list":{"0":"post-20624","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"category-marketing","9":"tag-online-business","10":"tag-social-impact","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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18:16:21","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:37","updated":"2026-03-03 15:05:50"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Make a Positive Social Impact with Your Online Business\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Marketing","link":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/"},{"label":"How to Make a Positive Social Impact with Your Online Business","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>\u201cOh! but he was a tight-fisted hand at the grindstone, Scrooge! A squeezing, wrenching, grasping, scraping, clutching, covetous old sinner!\u201d<br><\/p>","content":[{"type":"text","data":"\u201cOh! but he was a tight-fisted hand at the grindstone, Scrooge! A squeezing, wrenching, grasping, scraping, clutching, covetous old sinner!\u201d<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ebenezer Scrooge was a shrewd businessman, but no one liked him. Would you want to shop at the store of an unpleasant, cruel man, or would you rather shop at a store owned by Scrooge\u2019s generous nephew? When Scrooge finally caught the spirit of giving and reached out to aid his community, it made him more successful in life and probably financially, as well.\u00a0<br><\/p>","content":[{"type":"text","data":"Ebenezer Scrooge was a shrewd businessman, but no one liked him. Would you want to shop at the store of an unpleasant, cruel man, or would you rather shop at a store owned by Scrooge\u2019s generous nephew? When Scrooge finally caught the spirit of giving and reached out to aid his community, it made him more successful in life and probably financially, as well.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Though the Christmas holidays are over, it\u2019s never too late to own that attitude of generosity. Consider the following ways your online business can make a positive social impact.<\/p>","content":[{"type":"text","data":"Though the Christmas holidays are over, it\u2019s never too late to own that attitude of generosity. Consider the following ways your online business can make a positive social impact."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Donate a percentage of your profits to a charitable organization.&nbsp;<\/h2>","content":"Faites don d'un pourcentage de vos b\u00e9n\u00e9fices \u00e0 une organisation caritative.&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p> Through AmazonSmile, Amazon customers can donate .5 percent of their purchases to organizations of their choosing. You can likewise make a positive social impact by choosing to donate some of your online business profits. And you can even make donating a permanent part of your brand (e.g., you always give 10 percent of your profit to a specific cause).\u00a0<br><\/p>","content":[{"type":"text","data":" Through AmazonSmile, Amazon customers can donate .5 percent of their purchases to organizations of their choosing. You can likewise make a positive social impact by choosing to donate some of your online business profits. And you can even make donating a permanent part of your brand (e.g., you always give 10 percent of your profit to a specific cause).\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you make this kind of commitment, consumers will be more inclined to purchase from you because when they do, they're doing some good for the world as well as for themselves.<\/p>","content":[{"type":"text","data":"When you make this kind of commitment, consumers will be more inclined to purchase from you because when they do, they're doing some good for the world as well as for themselves."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Use your social platform to speak out for a cause you believe in.<\/h2>","content":"Utilisez votre plateforme sociale pour d\u00e9fendre une cause qui vous tient \u00e0 c\u0153ur.","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Social media is a way to reach thousands or even millions. Consider the impact the Ice Bucket Challenge had via social media. An amazing $115 million was raised to fight ALS, and awareness was increased.\u00a0<br><\/p>","content":[{"type":"text","data":"Social media is a way to reach thousands or even millions. Consider the impact the Ice Bucket Challenge had via social media. An amazing $115 million was raised to fight ALS, and awareness was increased.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you have a well-followed social platform, use it as a way to encourage others to do good. Discuss your favorite charities or invite others to join you in aiding the community. <\/p>","content":[{"type":"text","data":"If you have a well-followed social platform, use it as a way to encourage others to do good. Discuss your favorite charities or invite others to join you in aiding the community. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Encouraging positive social change through your social platforms allows you to do good and send a strong message about what your company stands for.\u00a0<\/p>","content":[{"type":"text","data":"Encouraging positive social change through your social platforms allows you to do good and send a strong message about what your company stands for.\u00a0"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Donate services or physical goods directly.<\/h2>","content":"Donner directement des services ou des biens mat\u00e9riels.","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Rather than donating a percentage of your profit, you can donate your services or physical goods to an organization in need. Each time TOMS sells a pair of its high-priced shoes, the company donates a pair to children in need internationally. <\/p>","content":[{"type":"text","data":"Rather than donating a percentage of your profit, you can donate your services or physical goods to an organization in need. Each time TOMS sells a pair of its high-priced shoes, the company donates a pair to children in need internationally. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You should always be looking for ways to help, especially when you have excess inventory or time. For instance, OUR (Operation Underground Railroad) hosts a yearly Christmas-event sale in Utah. Local businesses donate inventory, and people come and shop for the holidays. One hundred percent of the proceeds are given to OUR to help fight child trafficking.\u00a0<br><\/p>","content":[{"type":"text","data":"You should always be looking for ways to help, especially when you have excess inventory or time. For instance, OUR (Operation Underground Railroad) hosts a yearly Christmas-event sale in Utah. Local businesses donate inventory, and people come and shop for the holidays. One hundred percent of the proceeds are given to OUR to help fight child trafficking.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Participating in this event allows businesses to show their products and services to hundreds of locals while simultaneously aiding children in need. Find a similar way to use your business to do good.<\/p>","content":[{"type":"text","data":"Participating in this event allows businesses to show their products and services to hundreds of locals while simultaneously aiding children in need. Find a similar way to use your business to do good."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\"> <\/h4>","content":"","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Be socially conscious about what your content endorses and where your goods come from.<\/h2>","content":"Soyez socialement conscient de ce que votre contenu cautionne et de l'origine de vos produits.","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Consider the message your brand sends through advertising and social media. Do you objectify women? Endorse violence? Be sure to create content that sells while recognizing the impact of media on others.<\/p>","content":[{"type":"text","data":"Consider the message your brand sends through advertising and social media. Do you objectify women? Endorse violence? Be sure to create content that sells while recognizing the impact of media on others."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, be aware of the effect your company can have at every step of the creation and selling process. If your business does necessary damage, find a way to compensate for that damage. <\/p>","content":[{"type":"text","data":"Also, be aware of the effect your company can have at every step of the creation and selling process. If your business does necessary damage, find a way to compensate for that damage. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For instance, Tesla is opening a new gigafactory in Germany which will require the destruction of massive amounts of forestry. However, Elon Musk, owner of Tesla, also donated $1 million to plant a million more trees elsewhere. <\/p>","content":[{"type":"text","data":"For instance, Tesla is opening a new gigafactory in Germany which will require the destruction of massive amounts of forestry. However, Elon Musk, owner of Tesla, also donated $1 million to plant a million more trees elsewhere. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While we can\u2019t say for sure if this was meant to be a compensation, doing something similar can help you continue to make a positive social impact through your business as well as keep your company in a good light.<\/p>","content":[{"type":"text","data":"While we can\u2019t say for sure if this was meant to be a compensation, doing something similar can help you continue to make a positive social impact through your business as well as keep your company in a good light."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Host a fundraising event.&nbsp;<\/h2>","content":"Organisez une collecte de fonds.&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>You don\u2019t have to make donating cash a permanent thing. You can also participate in local or national fundraising events. Give a large percentage on a particular day. Help local schools or clubs, charities, etc. <\/p>","content":[{"type":"text","data":"You don\u2019t have to make donating cash a permanent thing. You can also participate in local or national fundraising events. Give a large percentage on a particular day. Help local schools or clubs, charities, etc. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While fundraising events aren\u2019t generally associated with online businesses, they can be. Pick a day of significance and spread the word. A good option is #GivingTuesday, an international day of donating where you can offer to match the purchases of the previous week or day in donations to an organization.<\/p>","content":[{"type":"text","data":"While fundraising events aren\u2019t generally associated with online businesses, they can be. Pick a day of significance and spread the word. A good option is #GivingTuesday, an international day of donating where you can offer to match the purchases of the previous week or day in donations to an organization."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Give perks to employees who do social good.&nbsp;<\/h2>","content":"Accordez des avantages aux employ\u00e9s qui font du bien \u00e0 la soci\u00e9t\u00e9.&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One way for you to make a positive social impact is through your employees. If you encourage employees to do good in the community and world, your company makes an impact. <\/p>","content":[{"type":"text","data":"One way for you to make a positive social impact is through your employees. If you encourage employees to do good in the community and world, your company makes an impact. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>State Farm is doing this with its current program, \"100 Acts of Good.\" For their hundredth anniversary, they're challenging each of their employees to do one hundred good things. They have a board on their website with over 165,000 good deeds where consumers can see how employees are making a difference.\u00a0<br><\/p>","content":[{"type":"text","data":"State Farm is doing this with its current program, \"100 Acts of Good.\" For their hundredth anniversary, they're challenging each of their employees to do one hundred good things. They have a board on their website with over 165,000 good deeds where consumers can see how employees are making a difference.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way to encourage your employees to do good is by offering cash incentives, gift cards, or time off. If you don\u2019t have employees in your online business, you can encourage customers to do good by offering them discounts or special deals. Doing so builds rapport and goodwill within your company and among your clients.<\/p>","content":[{"type":"text","data":"One way to encourage your employees to do good is by offering cash incentives, gift cards, or time off. If you don\u2019t have employees in your online business, you can encourage customers to do good by offering them discounts or special deals. Doing so builds rapport and goodwill within your company and among your clients."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Consider your internal social impact.<\/h2>","content":"Consid\u00e9rez votre impact social interne.","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Generally, people consider positive social impact an impact on society. But don\u2019t forget about internal social impact. <a href=\"https:\/\/saylordotorg.github.io\/text_a-primer-on-sustainable-business\/index.html\">A Primer on Sustainable Business <\/a>defines this impact: \u201cThe sustainable business\u2019s social impact would include such items as the business\u2019s practices and policies related to working conditions, diversity in hiring, opportunities for advancement for women and minorities, lack of discrimination, and the provision of affordable health care and other necessary benefits.\u201d<br><\/p>","content":[{"type":"text","data":"Generally, people consider positive social impact an impact on society. But don\u2019t forget about internal social impact. <a href=\"https:\/\/saylordotorg.github.io\/text_a-primer-on-sustainable-business\/index.html\">A Primer on Sustainable Business <\/a>defines this impact: \u201cThe sustainable business\u2019s social impact would include such items as the business\u2019s practices and policies related to working conditions, diversity in hiring, opportunities for advancement for women and minorities, lack of discrimination, and the provision of affordable health care and other necessary benefits.\u201d<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you do have employees, be sure to make a positive social impact from the inside out. Treating employees well creates loyal and happy workers.<\/p>","content":[{"type":"text","data":"If you do have employees, be sure to make a positive social impact from the inside out. Treating employees well creates loyal and happy workers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this modern world, there are too many opportunities for people to take business elsewhere if they feel a company is only after profit. Being socially aware generates customer satisfaction and trust, allows for great tax write-offs, and makes for a better world.\u00a0<br><br><\/p>","content":[{"type":"text","data":"In this modern world, there are too many opportunities for people to take business elsewhere if they feel a company is only after profit. Being socially aware generates customer satisfaction and trust, allows for great tax write-offs, and makes for a better world.\u00a0<br><br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember these ways to make a positive social impact:<br><\/p>","content":[{"type":"text","data":"Remember these ways to make a positive social impact:<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Commit to donating a percentage of your profits to a charity.<\/li><li>Use your social-media presence to encourage positive change.&nbsp;<\/li><li>Find ways to use your business to do good.<\/li><li>Know the good and harm that comes from your business and find ways to rectify any harm.<\/li><li>Participate in fundraising events.<\/li><li>Encourage your employees to do good, and treat your employees well, if you have them.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Engagez-vous \u00e0 reverser un pourcentage de vos b\u00e9n\u00e9fices \u00e0 une association caritative.<\/li><li>Utilisez votre pr\u00e9sence sur les m\u00e9dias sociaux pour encourager les changements positifs.&nbsp;<\/li><li>Trouvez des moyens d'utiliser votre entreprise pour faire le bien.<\/li><li>Sachez quels sont les avantages et les inconv\u00e9nients de votre activit\u00e9 et trouvez les moyens de rem\u00e9dier \u00e0 ces inconv\u00e9nients.<\/li><li>Participer \u00e0 des \u00e9v\u00e9nements de collecte de fonds.<\/li><li>Encouragez vos employ\u00e9s \u00e0 faire le bien et traitez-les bien, si vous en avez.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What has your online business done to create a positive social impact? Have you seen success with any of these methods? Tell us about it in the comments section!<\/em><\/p>","content":[{"type":"text","data":"<em>What has your online business done to create a positive social impact? Have you seen success with any of these methods? Tell us about it in the comments section!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you liked this post, please follow us on<a href=\"https:\/\/www.facebook.com\/memberpress\"><strong> Facebook<\/strong><\/a> for more great content. You can also find us on<a href=\"https:\/\/twitter.com\/memberpress\"><strong> Twitter<\/strong><\/a> and <a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>.<\/p>","content":[{"type":"text","data":"If you liked this post, please follow us on<a href=\"https:\/\/www.facebook.com\/memberpress\"><strong> Facebook<\/strong><\/a> for more great content. You can also find us on<a href=\"https:\/\/twitter.com\/memberpress\"><strong> Twitter<\/strong><\/a> and <a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/20624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/21697"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=20624"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/20624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/20673"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=20624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=20624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=20624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}