{"id":20624,"date":"2020-01-06T11:02:35","date_gmt":"2020-01-06T18:02:35","guid":{"rendered":"https:\/\/memberpress.com\/?p=20624"},"modified":"2020-08-05T09:17:46","modified_gmt":"2020-08-05T15:17:46","slug":"how-to-make-a-positive-social-impact-with-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/","title":{"rendered":"Comment avoir un impact social positif avec votre activit\u00e9 en ligne"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\"Oh ! mais c'\u00e9tait une main serr\u00e9e \u00e0 la meule, Scrooge ! Un vieux p\u00e9cheur qui serre, qui arrache, qui saisit, qui gratte, qui s'agrippe, qui convoite !\"<br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab039ed1d100\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab039ed1d100\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Donate_a_percentage_of_your_profits_to_a_charitable_organization\" >Faites don d'un pourcentage de vos b\u00e9n\u00e9fices \u00e0 une organisation caritative.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Use_your_social_platform_to_speak_out_for_a_cause_you_believe_in\" >Utilisez votre plateforme sociale pour d\u00e9fendre une cause qui vous tient \u00e0 c\u0153ur.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Donate_services_or_physical_goods_directly\" >Donner directement des services ou des biens mat\u00e9riels.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Be_socially_conscious_about_what_your_content_endorses_and_where_your_goods_come_from\" >Soyez socialement conscient de ce que votre contenu cautionne et de l'origine de vos produits.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Host_a_fundraising_event\" >Organisez une collecte de fonds.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Give_perks_to_employees_who_do_social_good\" >Accordez des avantages aux employ\u00e9s qui font du bien \u00e0 la soci\u00e9t\u00e9.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Consider_your_internal_social_impact\" >Consid\u00e9rez votre impact social interne.<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Ebenezer Scrooge \u00e9tait un homme d'affaires avis\u00e9, mais personne ne l'aimait. Aimeriez-vous faire vos achats dans le magasin d'un homme d\u00e9sagr\u00e9able et cruel, ou pr\u00e9f\u00e9reriez-vous faire vos achats dans un magasin tenu par le g\u00e9n\u00e9reux neveu de Scrooge ? Lorsque Scrooge a finalement compris l'esprit de g\u00e9n\u00e9rosit\u00e9 et s'est efforc\u00e9 d'aider sa communaut\u00e9, cela lui a permis de mieux r\u00e9ussir dans la vie et probablement aussi sur le plan financier.\u00a0<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que les f\u00eates de No\u00ebl soient termin\u00e9es, il n'est jamais trop tard pour adopter une attitude g\u00e9n\u00e9reuse. Envisagez les moyens suivants pour que votre entreprise en ligne ait un impact social positif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donate_a_percentage_of_your_profits_to_a_charitable_organization\"><\/span>Faites don d'un pourcentage de vos b\u00e9n\u00e9fices \u00e0 une organisation caritative.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"> Gr\u00e2ce \u00e0 AmazonSmile, les clients d'Amazon peuvent reverser 0,5 % de leurs achats \u00e0 des organisations de leur choix. Vous pouvez \u00e9galement avoir un impact social positif en choisissant de faire don d'une partie des b\u00e9n\u00e9fices de votre entreprise en ligne. Vous pouvez m\u00eame faire de la donation un \u00e9l\u00e9ment permanent de votre marque (par exemple, vous donnez toujours 10 % de vos b\u00e9n\u00e9fices \u00e0 une cause sp\u00e9cifique).\u00a0<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous prenez ce genre d'engagement, les consommateurs seront plus enclins \u00e0 acheter chez vous, car en le faisant, ils agissent non seulement dans leur propre int\u00e9r\u00eat, mais aussi pour le bien de la plan\u00e8te.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_your_social_platform_to_speak_out_for_a_cause_you_believe_in\"><\/span>Utilisez votre plateforme sociale pour d\u00e9fendre une cause qui vous tient \u00e0 c\u0153ur.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les m\u00e9dias sociaux permettent d'atteindre des milliers, voire des millions de personnes. Pensez \u00e0 l'impact qu'a eu le d\u00e9fi du seau d'eau glac\u00e9e sur les m\u00e9dias sociaux. Un montant incroyable de $115 millions d'euros a \u00e9t\u00e9 collect\u00e9 pour lutter contre la SLA, et la sensibilisation a \u00e9t\u00e9 renforc\u00e9e.\u00a0<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous disposez d'une plateforme sociale bien suivie, utilisez-la pour encourager les autres \u00e0 faire le bien. Parlez de vos associations caritatives pr\u00e9f\u00e9r\u00e9es ou invitez d'autres personnes \u00e0 vous rejoindre pour aider la communaut\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encourager les changements sociaux positifs par le biais de vos plateformes sociales vous permet de faire le bien et d'envoyer un message fort sur les valeurs de votre entreprise.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donate_services_or_physical_goods_directly\"><\/span>Donner directement des services ou des biens mat\u00e9riels.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Plut\u00f4t que de reverser un pourcentage de vos b\u00e9n\u00e9fices, vous pouvez faire don de vos services ou de vos biens mat\u00e9riels \u00e0 une organisation dans le besoin. Chaque fois que TOMS vend une paire de ses chaussures \u00e0 prix \u00e9lev\u00e9, l'entreprise fait don d'une paire \u00e0 des enfants dans le besoin au niveau international. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devriez toujours chercher des moyens d'aider, en particulier lorsque vous avez des stocks exc\u00e9dentaires ou du temps. Par exemple, OUR (Operation Underground Railroad) organise chaque ann\u00e9e une vente de No\u00ebl dans l'Utah. Les entreprises locales font don de leurs stocks et les gens viennent faire leurs achats pour les f\u00eates. La totalit\u00e9 des recettes est revers\u00e9e \u00e0 OUR pour contribuer \u00e0 la lutte contre la traite des enfants.\u00a0<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La participation \u00e0 cet \u00e9v\u00e9nement permet aux entreprises de pr\u00e9senter leurs produits et services \u00e0 des centaines d'habitants, tout en aidant les enfants dans le besoin. Trouvez un moyen similaire d'utiliser votre entreprise pour faire le bien.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_socially_conscious_about_what_your_content_endorses_and_where_your_goods_come_from\"><\/span>Soyez socialement conscient de ce que votre contenu cautionne et de l'origine de vos produits.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9fl\u00e9chissez au message que votre marque envoie par le biais de la publicit\u00e9 et des m\u00e9dias sociaux. R\u00e9duisez-vous les femmes \u00e0 l'\u00e9tat d'objet ? Approuvez-vous la violence ? Veillez \u00e0 cr\u00e9er un contenu vendeur tout en reconnaissant l'impact des m\u00e9dias sur les autres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soyez \u00e9galement conscient de l'effet que votre entreprise peut avoir \u00e0 chaque \u00e9tape du processus de cr\u00e9ation et de vente. Si votre entreprise cause des dommages, trouvez un moyen de les compenser. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, Tesla ouvre une nouvelle gigafactory en Allemagne, ce qui n\u00e9cessitera la destruction de quantit\u00e9s massives de for\u00eats. Cependant, Elon Musk, propri\u00e9taire de Tesla, a \u00e9galement fait don de $1 millions pour planter un million d'arbres suppl\u00e9mentaires ailleurs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que nous ne puissions pas affirmer avec certitude qu'il s'agissait d'une compensation, faire quelque chose de similaire peut vous aider \u00e0 continuer \u00e0 avoir un impact social positif par le biais de votre entreprise et \u00e0 maintenir votre entreprise sous un bon jour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Host_a_fundraising_event\"><\/span>Organisez une collecte de fonds.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous n'\u00eates pas oblig\u00e9 de faire des dons en esp\u00e8ces de fa\u00e7on permanente. Vous pouvez \u00e9galement participer \u00e0 des \u00e9v\u00e9nements locaux ou nationaux de collecte de fonds. Donnez un pourcentage important un jour donn\u00e9. Aidez les \u00e9coles ou les clubs locaux, les organisations caritatives, etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que les collectes de fonds ne soient g\u00e9n\u00e9ralement pas associ\u00e9es aux entreprises en ligne, elles peuvent l'\u00eatre. Choisissez un jour important et faites-le savoir. Une bonne option est le #GivingTuesday, une journ\u00e9e internationale de dons au cours de laquelle vous pouvez proposer d'\u00e9galer les achats de la semaine ou de la journ\u00e9e pr\u00e9c\u00e9dente en dons \u00e0 une organisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_perks_to_employees_who_do_social_good\"><\/span>Accordez des avantages aux employ\u00e9s qui font du bien \u00e0 la soci\u00e9t\u00e9.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des moyens d'avoir un impact social positif est de faire appel \u00e0 vos employ\u00e9s. Si vous encouragez vos employ\u00e9s \u00e0 faire le bien dans la communaut\u00e9 et dans le monde, votre entreprise aura un impact. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">State Farm met cela en pratique avec son programme actuel, \u201c 100 Acts of Good \u201d. \u00c0 l'occasion de son centi\u00e8me anniversaire, l'entreprise met chacun de ses employ\u00e9s au d\u00e9fi d'accomplir cent bonnes actions. Son site Internet comporte un tableau r\u00e9pertoriant plus de 165 000 bonnes actions, o\u00f9 les consommateurs peuvent d\u00e9couvrir comment les employ\u00e9s contribuent \u00e0 changer les choses.\u00a0<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des moyens d'encourager vos employ\u00e9s \u00e0 faire le bien est de leur offrir des primes en esp\u00e8ces, des cartes-cadeaux ou des cong\u00e9s. Si vous n'avez pas d'employ\u00e9s dans votre entreprise en ligne, vous pouvez encourager vos clients \u00e0 faire le bien en leur proposant des r\u00e9ductions ou des offres sp\u00e9ciales. Ce faisant, vous renforcez les relations et la bonne volont\u00e9 au sein de votre entreprise et parmi vos clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_your_internal_social_impact\"><\/span>Consid\u00e9rez votre impact social interne.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En g\u00e9n\u00e9ral, on consid\u00e8re que l'impact social positif est un impact sur la soci\u00e9t\u00e9. Mais il ne faut pas oublier l'impact social interne. <a href=\"https:\/\/saylordotorg.github.io\/text_a-primer-on-sustainable-business\/index.html\">Un ab\u00e9c\u00e9daire de l'entreprise durable <\/a>d\u00e9finit cet impact : \"L'impact social de l'entreprise durable comprendrait des \u00e9l\u00e9ments tels que les pratiques et les politiques de l'entreprise en mati\u00e8re de conditions de travail, de diversit\u00e9 \u00e0 l'embauche, de possibilit\u00e9s d'avancement pour les femmes et les minorit\u00e9s, d'absence de discrimination et de fourniture de soins de sant\u00e9 abordables et d'autres avantages n\u00e9cessaires.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez des employ\u00e9s, veillez \u00e0 avoir un impact social positif de l'int\u00e9rieur. En traitant bien les employ\u00e9s, on cr\u00e9e des travailleurs loyaux et heureux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le monde moderne, les occasions sont trop nombreuses pour que les gens fassent affaire ailleurs s'ils ont l'impression qu'une entreprise ne cherche qu'\u00e0 faire du profit. La conscience sociale g\u00e9n\u00e8re la satisfaction et la confiance des clients, permet d'importantes d\u00e9ductions fiscales et contribue \u00e0 un monde meilleur.\u00a0<br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rappelez-vous ces fa\u00e7ons d'avoir un impact social positif :<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Engagez-vous \u00e0 reverser un pourcentage de vos b\u00e9n\u00e9fices \u00e0 une association caritative.<\/li><li>Utilisez votre pr\u00e9sence sur les m\u00e9dias sociaux pour encourager les changements positifs.&nbsp;<\/li><li>Trouvez des moyens d'utiliser votre entreprise pour faire le bien.<\/li><li>Sachez quels sont les avantages et les inconv\u00e9nients de votre activit\u00e9 et trouvez les moyens de rem\u00e9dier \u00e0 ces inconv\u00e9nients.<\/li><li>Participer \u00e0 des \u00e9v\u00e9nements de collecte de fonds.<\/li><li>Encouragez vos employ\u00e9s \u00e0 faire le bien et traitez-les bien, si vous en avez.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Qu'a fait votre entreprise en ligne pour avoir un impact social positif ? L'une ou l'autre de ces m\u00e9thodes vous a-t-elle permis d'obtenir de bons r\u00e9sultats ? Faites-nous en part dans la section des commentaires !<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, suivez-nous sur<a href=\"https:\/\/www.facebook.com\/memberpress\"><strong> Facebook<\/strong><\/a> pour plus de contenu. Vous pouvez \u00e9galement nous trouver sur<a href=\"https:\/\/twitter.com\/memberpress\"><strong> Twitter<\/strong><\/a> et <a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cOh! but he was a tight-fisted hand at the grindstone, Scrooge! A squeezing, wrenching, grasping, scraping, clutching, covetous old sinner!\u201d Ebenezer Scrooge was a shrewd businessman, but no one liked him. Would you want to shop at the store of an unpleasant, cruel man, or would you rather shop at a store owned by Scrooge\u2019s [&hellip;]<\/p>\n","protected":false},"author":21697,"featured_media":20673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134,94],"tags":[322,629],"class_list":["post-20624","post","type-post","status-publish","format-standard","has-post-thumbnail","category-how-to-2","category-marketing","tag-online-business","tag-social-impact","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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