{"id":20752,"date":"2020-01-27T15:34:48","date_gmt":"2020-01-27T22:34:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=20752"},"modified":"2023-08-03T10:50:35","modified_gmt":"2023-08-03T14:50:35","slug":"how-to-design-your-blog-page-for-ultimate-conversions","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/","title":{"rendered":"Comment concevoir votre page de blog pour des conversions optimales"},"content":{"rendered":"<p>L'ajout d'un blog \u00e0 votre site d'adh\u00e9sion vous permet non seulement d'attirer plus de visiteurs, mais aussi d'augmenter le nombre d'inscriptions de nouveaux membres.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a1b945e863d9\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1b945e863d9\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#How_to_Create_a_High_Converting_Blog_Page\" >Comment cr\u00e9er une page de blog \u00e0 forte conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Ensure_Your_Website_Has_a_Trustworthy_Design\" >Veillez \u00e0 ce que votre site Web ait une conception digne de confiance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Create_A_Separate_Landing_Page\" >Cr\u00e9er une page d'atterrissage distincte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Dont_Be_Afraid_To_Ask_Or_Tell\" >N'ayez pas peur de demander ou de dire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Give_Your_Visitors_A_Few_Different_Options\" >Offrez \u00e0 vos visiteurs quelques options diff\u00e9rentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Chaque fois que vous publiez un nouvel article de blog sur votre site web, vous donnez \u00e0 votre public cible un autre moyen de trouver votre site d'adh\u00e9sion dans Google. <\/p>\n\n\n\n<p>Cependant, si vous n'avez pas optimis\u00e9 votre page de blog pour augmenter les conversions, tout ce trafic suppl\u00e9mentaire risque d'\u00eatre gaspill\u00e9.<\/p>\n\n\n\n<p>Pour vous aider \u00e0 tirer le meilleur parti des visiteurs qui arrivent sur votre site web, nous vous expliquons dans cet article de blog comment concevoir votre page de blog pour obtenir des conversions optimales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_High_Converting_Blog_Page\"><\/span>Comment cr\u00e9er une page de blog \u00e0 forte conversion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Avez-vous \u00e9t\u00e9 occup\u00e9 \u00e0 vous engager dans <a href=\"https:\/\/memberpress.com\/fr\/how-to-create-a-successful-content-marketing-strategy\/\">marketing de contenu<\/a> et que vous publiez sur votre blog des articles utiles qui s'adressent \u00e0 votre public cible, mais vous ne constatez pas l'augmentation du nombre de nouveaux membres que vous esp\u00e9riez ? <\/p>\n\n\n\n<p>Il y a de fortes chances que votre page de blog b\u00e9n\u00e9ficie d'une certaine optimisation.<\/p>\n\n\n\n<p>Voici quelques conseils pour optimiser votre page de blog afin d'augmenter les conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ensure_Your_Website_Has_a_Trustworthy_Design\"><\/span>Veillez \u00e0 ce que votre site Web ait une conception digne de confiance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tout d'abord, il est essentiel que votre blog - et votre site web d'affiliation en g\u00e9n\u00e9ral - ait un design professionnel et digne de confiance.<\/p>\n\n\n\n<p>Heureusement, cela n'est pas forc\u00e9ment synonyme d'ennui ou d'entreprise. En fonction du contenu de votre site d'adh\u00e9sion, vous pouvez vous amuser avec sa conception.<\/p>\n\n\n\n<p>Par exemple, si votre site vise \u00e0 enseigner \u00e0 vos membres comment exceller dans leur sport extr\u00eame favori, un site de type <a href=\"https:\/\/themeforest.net\/item\/xtrm-extreme-sports-wordpress-theme\/23423423\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">design audacieux et stylis\u00e9<\/a> pourrait \u00eatre appropri\u00e9. <\/p>\n\n\n\n<p>Mais si votre site d'adh\u00e9sion propose des conseils de carri\u00e8re \u00e0 des juristes en herbe, vous devrez peut-\u00eatre mod\u00e9rer un peu les choses.<\/p>\n\n\n\n<p>Quoi qu'il en soit, votre site d'adh\u00e9sion et son blog doivent avoir une conception de haute qualit\u00e9 qui leur conf\u00e8re une apparence cr\u00e9dible. Vous devez vous assurer que votre site est un endroit s\u00fbr o\u00f9 l'on peut donner ses coordonn\u00e9es de paiement en \u00e9change d'un acc\u00e8s \u00e0 votre contenu.<\/p>\n\n\n\n<p>Nous avons d\u00e9j\u00e0 publi\u00e9 <a href=\"https:\/\/memberpress.com\/fr\/make-your-membership-website-look-more-professional\/\">un guide sur la fa\u00e7on de rendre votre site d'adh\u00e9sion plus professionnel<\/a>Mais voici quelques points suppl\u00e9mentaires \u00e0 prendre en compte <a href=\"https:\/\/memberpress.com\/fr\/how-to-select-a-theme-for-your-membership-site\/\">choisir un th\u00e8me de haute qualit\u00e9<\/a>La cr\u00e9ation d'un logo professionnel, la publication de t\u00e9moignages d'utilisateurs et l'investissement dans la cr\u00e9ation d'un logo professionnel sont autant d'exemples d'initiatives qui peuvent \u00eatre mises en \u0153uvre.<\/p>\n\n\n\n<p>Une fois que votre site aura gagn\u00e9 en cr\u00e9dibilit\u00e9, vous constaterez que davantage de visiteurs seront pr\u00eats \u00e0 s'inscrire et \u00e0 devenir membres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_A_Separate_Landing_Page\"><\/span>Cr\u00e9er une page d'atterrissage distincte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png\" alt=\"Cr\u00e9er une page d&#039;atterrissage\" class=\"wp-image-20756\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-300x200.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-768x512.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1536x1024.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-255x170.png 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-840x560.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1026x684.png 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1545x1030.png 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-700x467.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1080x720.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-600x400.png 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Une page de blog est id\u00e9ale pour attirer de nouveaux visiteurs en augmentant la visibilit\u00e9 de votre site dans les moteurs de recherche, tout en donnant \u00e0 votre public existant du contenu \u00e0 partager sur les m\u00e9dias sociaux. <\/p>\n\n\n\n<p>Cependant, il ne s'agit peut-\u00eatre pas de l'outil de conversion le plus efficace pour votre activit\u00e9 d'adh\u00e9sion.<\/p>\n\n\n\n<p>Apr\u00e8s tout, l'objectif premier d'une page de blog est de pr\u00e9senter votre contenu dans un format facile \u00e0 lire, et non de vendre des abonnements.<\/p>\n\n\n\n<p>C'est pourquoi la cr\u00e9ation d'une page d'atterrissage distincte sur votre site web, vers laquelle vous dirigez les lecteurs de votre blog, pourrait vous aider \u00e0 atteindre des taux de conversion plus \u00e9lev\u00e9s.<\/p>\n\n\n\n<p>Les pages d'atterrissage sont g\u00e9n\u00e9ralement des \u00e9l\u00e9ments de contenu cr\u00e9\u00e9s dans le seul but de g\u00e9n\u00e9rer des prospects ou des ventes. Dans ce cas, la page d'atterrissage a pour but d'expliquer pourquoi les visiteurs devraient s'inscrire \u00e0 votre programme d'adh\u00e9sion.<\/p>\n\n\n\n<p>Pour augmenter les conversions, ces pages ne comportent souvent aucun \u00e9l\u00e9ment distrayant ou inutile, comme des liens vers d'autres contenus de votre site. La seule action possible est de s'inscrire ou de cliquer sur le bouton \"retour\".<\/p>\n\n\n\n<p>Certains th\u00e8mes WordPress sont livr\u00e9s avec des mod\u00e8les de pages d'atterrissage, de sorte que vous disposez peut-\u00eatre d\u00e9j\u00e0 d'un moyen rapide d'en ajouter une \u00e0 votre site.<\/p>\n\n\n\n<p>Une autre option est <a href=\"https:\/\/memberpress.com\/fr\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">installation d'un plugin de construction de pages<\/a>comme Beaver Builder, sur votre site d'adh\u00e9sion afin que vous puissiez cr\u00e9er votre propre page d'atterrissage.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">TOP TIP : Tirez le meilleur parti des constructeurs de pages avec MemberPress<\/h4>\n\n\n\n<p>En effet, avec la <a href=\"https:\/\/memberpress.com\/fr\/addons\/beaver-builder\/\" title=\"\">Beaver Builder MemberPress add-on<\/a>Vous pouvez ajouter des r\u00e8gles MemberPress aux lignes, aux colonnes et aux modules afin de personnaliser l'exp\u00e9rience utilisateur pour les membres et les non-membres. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"749\" height=\"526\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png\" alt=\"Options de Beaver Builder MemberPress\" class=\"wp-image-56624\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png 749w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-242x170.png 242w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-700x492.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-156x110.png 156w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/figure>\n\n\n\n<p>Par exemple, vous pouvez cr\u00e9er une page d'atterrissage qui affiche diff\u00e9rents contenus ou offres aux visiteurs en fonction de leur niveau d'adh\u00e9sion. <\/p>\n\n\n\n<p>Si un visiteur est un membre gratuit, il peut voir une offre exclusive de mise \u00e0 niveau vers un membre premium. <\/p>\n\n\n\n<p>Si le visiteur n'est pas du tout membre, on peut lui montrer des t\u00e9moignages, des aper\u00e7us de contenus exclusifs ou d'autres incitations \u00e0 s'inscrire. <\/p>\n\n\n\n<p>L'utilisation de l'extension Beaver Builder MemberPress de cette mani\u00e8re ne permet pas seulement d'obtenir une page d'atterrissage tr\u00e8s cibl\u00e9e. Elle garantit \u00e9galement une exp\u00e9rience utilisateur coh\u00e9rente et convaincante qui peut consid\u00e9rablement augmenter vos taux de conversion. <\/p>\n\n\n\n<p>MemberPress s'int\u00e8gre de la m\u00eame mani\u00e8re \u00e0 d'autres constructeurs de pages populaires, <a href=\"https:\/\/memberpress.com\/fr\/addons\/elementor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Elementor<\/a> et <a href=\"https:\/\/memberpress.com\/fr\/addons\/divi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Divi<\/a>. <\/p>\n\n\n\n<p>En adaptant le contenu et les offres aux besoins et aux int\u00e9r\u00eats de chaque visiteur, vous cr\u00e9ez un chemin plus persuasif et plus efficace vers la conversion, transformant les visiteurs curieux en membres engag\u00e9s.<\/p>\n\n\n\n<p>Si vous pr\u00e9f\u00e9rez une simple page d'atterrissage, il y a <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/nathanbarry.com\/convertkit-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">gratuit<\/a> et <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">prime<\/a> qui peuvent vous aider \u00e0 lancer des pages de qualit\u00e9 professionnelle avec une relative facilit\u00e9.<\/p>\n\n\n\n<p>Quelle que soit la m\u00e9thode que vous choisissez pour ajouter une page d'atterrissage \u00e0 votre site web, la cr\u00e9ation d'une page vers laquelle vous pouvez diriger vos visiteurs \u00e0 partir de votre blog devrait am\u00e9liorer les conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Be_Afraid_To_Ask_Or_Tell\"><\/span>N'ayez pas peur de demander ou de dire<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si certains visiteurs de votre page de blog peuvent s'inscrire et devenir membres sans aucune incitation, la plupart d'entre eux auront besoin d'un petit coup de pouce dans la bonne direction. Certains auront m\u00eame besoin qu'on leur dise ce qu'ils doivent faire apr\u00e8s \u00eatre arriv\u00e9s sur votre blog et avoir lu un article.<\/p>\n\n\n\n<p>Par cons\u00e9quent, vous devez utiliser des appels \u00e0 l'action sur votre blog et sur l'ensemble de votre site web. En fonction de vos pr\u00e9f\u00e9rences et de ce qui fonctionne le mieux avec votre public, les appels \u00e0 l'action peuvent prendre la forme de liens textuels subtils ou de banni\u00e8res et boutons incontournables.<\/p>\n\n\n\n<p>Le th\u00e8me WordPress que vous avez choisi peut vous fournir des outils pour ins\u00e9rer des boutons et d'autres \u00e9l\u00e9ments d'appel \u00e0 l'action dans votre contenu, mais si ce n'est pas le cas, un plugin tel que <a aria-label=\"Ultimate Blocks (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-blocks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blocs ultimes<\/a> peut aider.<\/p>\n\n\n\n<p>Affichez des boutons accrocheurs dans vos articles de blog ainsi qu'\u00e0 la fin des articles, qui renvoient les lecteurs \u00e0 une page d'atterrissage ou \u00e0 un formulaire d'inscription \u00e0 votre site d'adh\u00e9sion. Vos visiteurs auront ainsi la possibilit\u00e9 d'effectuer facilement une action conforme \u00e0 vos objectifs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_Your_Visitors_A_Few_Different_Options\"><\/span>Offrez \u00e0 vos visiteurs quelques options diff\u00e9rentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si l'objectif de votre page de blog est de g\u00e9n\u00e9rer davantage d'inscriptions pour votre site d'adh\u00e9sion, tous vos visiteurs ne sont pas pr\u00eats \u00e0 s'inscrire tout de suite. <a href=\"https:\/\/www.canddi.com\/blog\/2014\/02\/five-buying-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">Certains sugg\u00e8rent<\/a> que le client moyen visite un site plusieurs fois avant d'effectuer un achat.<\/p>\n\n\n\n<p>Pour \u00e9viter de perdre d\u00e9finitivement ces prospects, il vaut la peine de mettre en place un dispositif vous permettant de rester en contact avec eux jusqu'\u00e0 ce qu'ils soient pr\u00eats \u00e0 s'inscrire.<\/p>\n\n\n\n<p>L'un des moyens d'y parvenir est de proposer \u00e0 vos visiteurs de s'inscrire \u00e0 votre lettre d'information par courrier \u00e9lectronique, plut\u00f4t que de s'inscrire imm\u00e9diatement en tant que membre. <\/p>\n\n\n\n<p>Vous pouvez <a href=\"https:\/\/memberpress.com\/fr\/how-to-use-lead-magnets-and-optins\/\">utiliser des aimants de plomb<\/a> pour encourager les visiteurs \u00e0 s'inscrire \u00e0 la lettre d'information, puis commencer \u00e0 forger une relation avec eux en leur envoyant r\u00e9guli\u00e8rement du contenu utile par courrier \u00e9lectronique. La lettre d'information <a href=\"https:\/\/memberpress.com\/fr\/best-email-software-for-your-membership-site\/\">meilleurs outils de marketing par courriel<\/a> facilite grandement la mise en place et l'automatisation d'une <a href=\"https:\/\/memberpress.com\/fr\/how-to-run-a-successful-email-campaign\/\">campagne<\/a>.<\/p>\n\n\n\n<p>Ainsi, m\u00eame s'il serait formidable de convertir tous vos visiteurs en membres, le fait de leur donner la possibilit\u00e9 d'entreprendre une autre action vous permet de jouer sur le long terme et d'entretenir vos prospects de mani\u00e8re plus efficace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nous esp\u00e9rons que vous avez maintenant quelques id\u00e9es pour vous aider \u00e0 cr\u00e9er une page de blog \u00e0 fort taux de conversion pour votre site d'adh\u00e9sion.<\/p>\n\n\n\n<p>Veiller \u00e0 ce que votre blog et votre site d'adh\u00e9sion aient une conception professionnelle est une premi\u00e8re \u00e9tape essentielle pour d\u00e9velopper votre activit\u00e9.<\/p>\n\n\n\n<p>Dans ce cas, vous pouvez envisager de cr\u00e9er une page d'atterrissage ax\u00e9e sur la conversion vers laquelle vous pouvez diriger les lecteurs de votre blog.<\/p>\n\n\n\n<p>Le fait d'\u00eatre proactif et de demander - ou m\u00eame de dire - \u00e0 vos lecteurs quelle action ils doivent entreprendre ensuite peut \u00e9galement contribuer \u00e0 augmenter les conversions.<\/p>\n\n\n\n<p>N'oubliez pas que certains de vos visiteurs, en particulier ceux qui viennent pour la premi\u00e8re fois, ne seront pas pr\u00eats \u00e0 s'inscrire aujourd'hui. Mais ils pourraient l'\u00eatre \u00e0 l'avenir. La cr\u00e9ation d'une liste d'adresses \u00e9lectroniques \u00e0 laquelle ces membres potentiels peuvent s'inscrire vous permet de rester en contact avec eux jusqu'\u00e0 ce qu'ils soient pr\u00eats \u00e0 s'inscrire.<\/p>\n\n\n\n<p><em>Comment allez-vous concevoir votre page de blog pour obtenir les meilleures conversions ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Adding a blog to your membership site not only helps you attract more visitors, it can also increase new member signups. Each time you publish a new blog post on your website, it gives your target audience another way to find your membership site in Google. However, if you haven\u2019t optimized your blog page for 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18:19:44","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:17:31","updated":"2026-03-03 15:05:50"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Design Your Blog Page for Ultimate Conversions\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Advice","link":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/"},{"label":"How to Design Your 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site in Google. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, if you haven\u2019t optimized your blog page for more conversions, all that extra traffic might be going to waste.<\/p>","content":[{"type":"text","data":"However, if you haven\u2019t optimized your blog page for more conversions, all that extra traffic might be going to waste."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So to help you make the most of the visitors who arrive at your website, we'll explain in this blog post how to design your blog page for ultimate conversions.<\/p>","content":[{"type":"text","data":"So to help you make the most of the visitors who arrive at your website, we'll explain in this blog post how to design your blog page for ultimate conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Create a High Converting Blog Page<\/h2>","content":"Comment cr\u00e9er une page de blog \u00e0 forte conversion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Have you been busy engaging in <a href=\"https:\/\/memberpress.com\/how-to-create-a-successful-content-marketing-strategy\/\">content marketing<\/a> and publishing useful articles on your blog that are aimed at your target audience, but you're not seeing the increase in new member signups you were hoping for? <\/p>","content":[{"type":"text","data":"Have you been busy engaging in <a href=\"https:\/\/memberpress.com\/how-to-create-a-successful-content-marketing-strategy\/\">content marketing<\/a> and publishing useful articles on your blog that are aimed at your target audience, but you're not seeing the increase in new member signups you were hoping for? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Chances are your blog page could benefit from some optimization.<\/p>","content":[{"type":"text","data":"Chances are your blog page could benefit from some optimization."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Following are a few tips for optimizing your blog page for higher conversions.<\/p>","content":[{"type":"text","data":"Following are a few tips for optimizing your blog page for higher conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Ensure Your Website Has a Trustworthy Design<\/h2>","content":"Veillez \u00e0 ce que votre site Web ait une conception digne de confiance","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>First up, it\u2019s vital that your blog \u2014 and membership website overall \u2014 has a professional and trustworthy design.<\/p>","content":[{"type":"text","data":"First up, it\u2019s vital that your blog \u2014 and membership website overall \u2014 has a professional and trustworthy design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thankfully, this doesn\u2019t have to mean boring or corporate. And depending on the content of your membership site, you can have some fun with its design.<\/p>","content":[{"type":"text","data":"Thankfully, this doesn\u2019t have to mean boring or corporate. And depending on the content of your membership site, you can have some fun with its design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if your site is focused on teaching your members how to excel at their favorite extreme sport, a <a href=\"https:\/\/themeforest.net\/item\/xtrm-extreme-sports-wordpress-theme\/23423423\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">bold and stylized design<\/a> might be appropriate. <\/p>","content":[{"type":"text","data":"For example, if your site is focused on teaching your members how to excel at their favorite extreme sport, a <a href=\"https:\/\/themeforest.net\/item\/xtrm-extreme-sports-wordpress-theme\/23423423\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">bold and stylized design<\/a> might be appropriate. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But if your membership site offers career advice to aspiring lawyers, you might need to tone things down a bit.<\/p>","content":[{"type":"text","data":"But if your membership site offers career advice to aspiring lawyers, you might need to tone things down a bit."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Either way, your membership site and its blog should have a high-quality design that gives them a credible appearance. You want to make sure your site looks like a safe place to hand over payment details in exchange for access to your content.<\/p>","content":[{"type":"text","data":"Either way, your membership site and its blog should have a high-quality design that gives them a credible appearance. You want to make sure your site looks like a safe place to hand over payment details in exchange for access to your content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We\u2019ve previously published <a href=\"https:\/\/memberpress.com\/make-your-membership-website-look-more-professional\/\">a guide on how to make your membership site look more professional<\/a>, but some additional points to consider include <a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\">choosing a high-quality theme<\/a>, publishing user testimonials, and investing in a professional logo design.<\/p>","content":[{"type":"text","data":"We\u2019ve previously published <a href=\"https:\/\/memberpress.com\/make-your-membership-website-look-more-professional\/\">a guide on how to make your membership site look more professional<\/a>, but some additional points to consider include <a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\">choosing a high-quality theme<\/a>, publishing user testimonials, and investing in a professional logo design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once your site begins to look more credible, you should find that more of your visitors are prepared to sign up and become members.<\/p>","content":[{"type":"text","data":"Once your site begins to look more credible, you should find that more of your visitors are prepared to sign up and become members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Create A Separate Landing Page<\/h2>","content":"Cr\u00e9er une page d'atterrissage distincte","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png\" alt=\"Create a Landing Page\" class=\"wp-image-20756\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png","data":{"alt":"Create a Landing Page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png"},"style":{"width":1024,"height":683,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>A blog page is great for attracting new visitors by increasing the visibility of your site in search engines, while also giving your existing audience content to share on social media. <\/p>","content":[{"type":"text","data":"A blog page is great for attracting new visitors by increasing the visibility of your site in search engines, while also giving your existing audience content to share on social media. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, it might not be the most effective conversion tool for your membership business.<\/p>","content":[{"type":"text","data":"However, it might not be the most effective conversion tool for your membership business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After all, the primary purpose of a blog page is to display your content in an easy-to-read format, not selling memberships.<\/p>","content":[{"type":"text","data":"After all, the primary purpose of a blog page is to display your content in an easy-to-read format, not selling memberships."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So with that mind, creating a separate landing page on your website that you direct your blog readers to could help you achieve higher conversion rates.<\/p>","content":[{"type":"text","data":"So with that mind, creating a separate landing page on your website that you direct your blog readers to could help you achieve higher conversion rates."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Landing pages are typically pieces of content created with the sole purpose of generating leads or sales. So in this case, the landing page would be focused on explaining why visitors should sign up and join your membership program.<\/p>","content":[{"type":"text","data":"Landing pages are typically pieces of content created with the sole purpose of generating leads or sales. So in this case, the landing page would be focused on explaining why visitors should sign up and join your membership program."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To increase conversions, these pages often have no distracting or unnecessary features, such as links to other content on your site. And the only action that can be taken is to sign up or hit the back button.<\/p>","content":[{"type":"text","data":"To increase conversions, these pages often have no distracting or unnecessary features, such as links to other content on your site. And the only action that can be taken is to sign up or hit the back button."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some WordPress themes come with landing page templates, so you might already have a quick way to add one to your site.<\/p>","content":[{"type":"text","data":"Some WordPress themes come with landing page templates, so you might already have a quick way to add one to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Another option is <a href=\"https:\/\/memberpress.com\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">installing a page builder plugin<\/a>, like Beaver Builder, on your membership ship site so that you can craft your own landing page.<\/p>","content":[{"type":"text","data":"Another option is <a href=\"https:\/\/memberpress.com\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">installing a page builder plugin<\/a>, like Beaver Builder, on your membership ship site so that you can craft your own landing page."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">TOP TIP: Make the Most of Page Builders With MemberPress<\/h4>","content":"TOP TIP : Tirez le meilleur parti des constructeurs de pages avec MemberPress","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>In fact, with the <a href=\"https:\/\/memberpress.com\/addons\/beaver-builder\/\" title=\"\">Beaver Builder MemberPress add-on<\/a>, you can add MemberPress Rules to rows, columns, and modules to personalize user experience for members and non-members. <\/p>","content":[{"type":"text","data":"In fact, with the <a href=\"https:\/\/memberpress.com\/addons\/beaver-builder\/\" title=\"\">Beaver Builder MemberPress add-on<\/a>, you can add MemberPress Rules to rows, columns, and modules to personalize user experience for members and non-members. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png\" alt=\"Beaver Builder MemberPress options\" class=\"wp-image-56624\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png","data":{"alt":"Beaver Builder MemberPress options","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png","linkDestination":"none"},"style":{"width":749,"height":526,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>For example, you could create a landing page that displays different content or offers to visitors based on their membership level. <\/p>","content":[{"type":"text","data":"For example, you could create a landing page that displays different content or offers to visitors based on their membership level. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If a visitor is a free member, they might see an exclusive offer to upgrade to a premium membership. <\/p>","content":[{"type":"text","data":"If a visitor is a free member, they might see an exclusive offer to upgrade to a premium membership. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If the visitor is not a member at all, they might be shown testimonials, exclusive content previews, or other incentives to join. <\/p>","content":[{"type":"text","data":"If the visitor is not a member at all, they might be shown testimonials, exclusive content previews, or other incentives to join. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Utilizing the Beaver Builder MemberPress add-on in this way not makes for a highly targeted landing page. It also ensures a cohesive and compelling user experience that can significantly boost your conversion rates. <\/p>","content":[{"type":"text","data":"Utilizing the Beaver Builder MemberPress add-on in this way not makes for a highly targeted landing page. It also ensures a cohesive and compelling user experience that can significantly boost your conversion rates. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress integrates similarly with other popular page builders, <a href=\"https:\/\/memberpress.com\/addons\/elementor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Elementor<\/a> and <a href=\"https:\/\/memberpress.com\/addons\/divi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Divi<\/a>. <\/p>","content":[{"type":"text","data":"MemberPress integrates similarly with other popular page builders, <a href=\"https:\/\/memberpress.com\/addons\/elementor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Elementor<\/a> and <a href=\"https:\/\/memberpress.com\/addons\/divi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Divi<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By tailoring the content and offers to individual visitors' needs and interests, you're creating a more persuasive and effective pathway to conversion, turning curious visitors into committed members.<\/p>","content":[{"type":"text","data":"By tailoring the content and offers to individual visitors' needs and interests, you're creating a more persuasive and effective pathway to conversion, turning curious visitors into committed members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Alternatively, if you would prefer a simple landing page, there are <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/nathanbarry.com\/convertkit-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">free<\/a> and <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">premium<\/a> tools out there that can help you launch professional-looking pages with relative ease.<\/p>","content":[{"type":"text","data":"Alternatively, if you would prefer a simple landing page, there are <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/nathanbarry.com\/convertkit-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">free<\/a> and <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">premium<\/a> tools out there that can help you launch professional-looking pages with relative ease."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whichever method you choose for adding a landing page to your website, creating one that you can funnel your visitors to from your blog should improve conversions.<\/p>","content":[{"type":"text","data":"Whichever method you choose for adding a landing page to your website, creating one that you can funnel your visitors to from your blog should improve conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Don\u2019t Be Afraid To Ask Or Tell<\/h2>","content":"N'ayez pas peur de demander ou de dire","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>While some of the visitors to your blog page might sign up and become members without any prompting, most of them will require some gentle nudging in the right direction. Some might even need to be told what to do next after arriving at your blog and reading an article.<\/p>","content":[{"type":"text","data":"While some of the visitors to your blog page might sign up and become members without any prompting, most of them will require some gentle nudging in the right direction. Some might even need to be told what to do next after arriving at your blog and reading an article."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a result, you need to use calls to action on your blog and throughout your website. Depending on your preferences, and what works best with your audience, calls to action could come in the form of subtle text links or unmissable banners and buttons.<\/p>","content":[{"type":"text","data":"As a result, you need to use calls to action on your blog and throughout your website. Depending on your preferences, and what works best with your audience, calls to action could come in the form of subtle text links or unmissable banners and buttons."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your chosen WordPress theme might provide you with tools for inserting buttons and other call-to-action elements into your content, but if it doesn\u2019t, a plugin like <a aria-label=\"Ultimate Blocks (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-blocks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ultimate Blocks<\/a> can help.<\/p>","content":[{"type":"text","data":"Your chosen WordPress theme might provide you with tools for inserting buttons and other call-to-action elements into your content, but if it doesn\u2019t, a plugin like <a aria-label=\"Ultimate Blocks (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-blocks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ultimate Blocks<\/a> can help."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Display eye-catching buttons in your blog posts as well as at the end of articles that take readers to a landing page or registration form for your membership site. This will ensure that your visitors have the ability to easily perform an action that\u2019s in line with your goals.<\/p>","content":[{"type":"text","data":"Display eye-catching buttons in your blog posts as well as at the end of articles that take readers to a landing page or registration form for your membership site. This will ensure that your visitors have the ability to easily perform an action that\u2019s in line with your goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Give Your Visitors A Few Different Options<\/h2>","content":"Offrez \u00e0 vos visiteurs quelques options diff\u00e9rentes","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>While the goal of your blog page might be to generate more registrations for your membership site, not all of your visitors will be ready to sign up right now. <a href=\"https:\/\/www.canddi.com\/blog\/2014\/02\/five-buying-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Some suggest<\/a> that the average customer will visit a site multiple times before making a purchase.<\/p>","content":[{"type":"text","data":"While the goal of your blog page might be to generate more registrations for your membership site, not all of your visitors will be ready to sign up right now. <a href=\"https:\/\/www.canddi.com\/blog\/2014\/02\/five-buying-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Some suggest<\/a> that the average customer will visit a site multiple times before making a purchase."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To avoid losing those prospects for good, it\u2019s well worth putting something in place that allows you to keep in contact with them until they're ready to sign up.<\/p>","content":[{"type":"text","data":"To avoid losing those prospects for good, it\u2019s well worth putting something in place that allows you to keep in contact with them until they're ready to sign up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way to do this is to offer your visitors the chance to join your email newsletter, rather than registering as a member then and there. <\/p>","content":[{"type":"text","data":"One way to do this is to offer your visitors the chance to join your email newsletter, rather than registering as a member then and there. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can <a href=\"https:\/\/memberpress.com\/how-to-use-lead-magnets-and-optins\/\">use lead magnets<\/a> to encourage visitors to join the newsletter, then start forging a relationship with them by sending them useful content on a regular basis via email. The <a href=\"https:\/\/memberpress.com\/best-email-software-for-your-membership-site\/\">best email marketing tools<\/a> make it very easy to set up and automate a <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">campaign<\/a>.<\/p>","content":[{"type":"text","data":"You can <a href=\"https:\/\/memberpress.com\/how-to-use-lead-magnets-and-optins\/\">use lead magnets<\/a> to encourage visitors to join the newsletter, then start forging a relationship with them by sending them useful content on a regular basis via email. The <a href=\"https:\/\/memberpress.com\/best-email-software-for-your-membership-site\/\">best email marketing tools<\/a> make it very easy to set up and automate a <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">campaign<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, while it might be great to convert all of your visitors into members, giving them the option of taking another action allows you to play the long game and nurture your leads more effectively.<\/p>","content":[{"type":"text","data":"So, while it might be great to convert all of your visitors into members, giving them the option of taking another action allows you to play the long game and nurture your leads more effectively."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"R\u00e9flexions finales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Hopefully, you now have some ideas to help you create a high-converting blog page for your membership site.<\/p>","content":[{"type":"text","data":"Hopefully, you now have some ideas to help you create a high-converting blog page for your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ensuring your blog and membership site has a professional design is a key first step in growing your business.<\/p>","content":[{"type":"text","data":"Ensuring your blog and membership site has a professional design is a key first step in growing your business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then you might want to consider creating a conversion-focused landing page you can direct your blog readers to.<\/p>","content":[{"type":"text","data":"Then you might want to consider creating a conversion-focused landing page you can direct your blog readers to."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Being proactive and asking \u2014 or even telling \u2014 your readers what action to take next can help increase conversions too.<\/p>","content":[{"type":"text","data":"Being proactive and asking \u2014 or even telling \u2014 your readers what action to take next can help increase conversions too."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember that some of your visitors, especially first-time visitors, won\u2019t be ready to register today. But they might be ready some time in the future. Creating an email list that these potential members can join gives you a way to keep in touch with them until they're ready to sign up.<\/p>","content":[{"type":"text","data":"Remember that some of your visitors, especially first-time visitors, won\u2019t be ready to register today. But they might be ready some time in the future. Creating an email list that these potential members can join gives you a way to keep in touch with them until they're ready to sign up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>How will you design your blog page for ultimate conversions? Please let us know in the comments below. <\/em><\/p>","content":[{"type":"text","data":"<em>How will you design your blog page for ultimate conversions? Please let us know in the comments below. <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/20752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=20752"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/20752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/20754"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=20752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=20752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=20752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}