{"id":20752,"date":"2020-01-27T15:34:48","date_gmt":"2020-01-27T22:34:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=20752"},"modified":"2023-08-03T10:50:35","modified_gmt":"2023-08-03T14:50:35","slug":"how-to-design-your-blog-page-for-ultimate-conversions","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/","title":{"rendered":"Comment concevoir votre page de blog pour des conversions optimales"},"content":{"rendered":"<p class=\"wp-block-paragraph\">L'ajout d'un blog \u00e0 votre site d'adh\u00e9sion vous permet non seulement d'attirer plus de visiteurs, mais aussi d'augmenter le nombre d'inscriptions de nouveaux membres.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad3151ee56ad\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad3151ee56ad\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#How_to_Create_a_High_Converting_Blog_Page\" >Comment cr\u00e9er une page de blog \u00e0 forte conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Ensure_Your_Website_Has_a_Trustworthy_Design\" >Veillez \u00e0 ce que votre site Web ait une conception digne de confiance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Create_A_Separate_Landing_Page\" >Cr\u00e9er une page d'atterrissage distincte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Dont_Be_Afraid_To_Ask_Or_Tell\" >N'ayez pas peur de demander ou de dire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Give_Your_Visitors_A_Few_Different_Options\" >Offrez \u00e0 vos visiteurs quelques options diff\u00e9rentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Chaque fois que vous publiez un nouvel article de blog sur votre site web, vous donnez \u00e0 votre public cible un autre moyen de trouver votre site d'adh\u00e9sion dans Google. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, si vous n'avez pas optimis\u00e9 votre page de blog pour augmenter les conversions, tout ce trafic suppl\u00e9mentaire risque d'\u00eatre gaspill\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afin de vous aider \u00e0 tirer le meilleur parti des visiteurs qui se rendent sur votre site web, nous vous expliquerons dans cet article comment concevoir votre page de blog pour optimiser vos conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_High_Converting_Blog_Page\"><\/span>Comment cr\u00e9er une page de blog \u00e0 forte conversion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous \u00e9t\u00e9 occup\u00e9 \u00e0 vous engager dans <a href=\"https:\/\/memberpress.com\/fr\/how-to-create-a-successful-content-marketing-strategy\/\">marketing de contenu<\/a> et vous publiez sur votre blog des articles utiles destin\u00e9s \u00e0 votre public cible, mais vous ne constatez pas l'augmentation du nombre d'inscriptions de nouveaux membres que vous esp\u00e9riez ? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il y a de fortes chances que votre page de blog b\u00e9n\u00e9ficie d'une certaine optimisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques conseils pour optimiser votre page de blog afin d'augmenter les conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ensure_Your_Website_Has_a_Trustworthy_Design\"><\/span>Veillez \u00e0 ce que votre site Web ait une conception digne de confiance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, il est essentiel que votre blog - et votre site web d'affiliation en g\u00e9n\u00e9ral - ait un design professionnel et digne de confiance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, cela n'est pas forc\u00e9ment synonyme d'ennui ou d'entreprise. En fonction du contenu de votre site d'adh\u00e9sion, vous pouvez vous amuser avec sa conception.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, si votre site vise \u00e0 enseigner \u00e0 vos membres comment exceller dans leur sport extr\u00eame favori, un site de type <a href=\"https:\/\/themeforest.net\/item\/xtrm-extreme-sports-wordpress-theme\/23423423\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">design audacieux et stylis\u00e9<\/a> pourrait \u00eatre appropri\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais si votre site d'adh\u00e9sion propose des conseils de carri\u00e8re \u00e0 des juristes en herbe, vous devrez peut-\u00eatre mod\u00e9rer un peu les choses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quoi qu'il en soit, votre site d'adh\u00e9sion et son blog doivent avoir une conception de haute qualit\u00e9 qui leur conf\u00e8re une apparence cr\u00e9dible. Vous devez vous assurer que votre site est un endroit s\u00fbr o\u00f9 l'on peut donner ses coordonn\u00e9es de paiement en \u00e9change d'un acc\u00e8s \u00e0 votre contenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons d\u00e9j\u00e0 publi\u00e9 <a href=\"https:\/\/memberpress.com\/fr\/make-your-membership-website-look-more-professional\/\">un guide sur la fa\u00e7on de rendre votre site d'adh\u00e9sion plus professionnel<\/a>Mais voici quelques points suppl\u00e9mentaires \u00e0 prendre en compte <a href=\"https:\/\/memberpress.com\/fr\/how-to-select-a-theme-for-your-membership-site\/\">choisir un th\u00e8me de haute qualit\u00e9<\/a>La cr\u00e9ation d'un logo professionnel, la publication de t\u00e9moignages d'utilisateurs et l'investissement dans la cr\u00e9ation d'un logo professionnel sont autant d'exemples d'initiatives qui peuvent \u00eatre mises en \u0153uvre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que votre site aura gagn\u00e9 en cr\u00e9dibilit\u00e9, vous constaterez que davantage de visiteurs seront pr\u00eats \u00e0 s'inscrire et \u00e0 devenir membres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_A_Separate_Landing_Page\"><\/span>Cr\u00e9er une page d'atterrissage distincte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png\" alt=\"Cr\u00e9er une page d&#039;atterrissage\" class=\"wp-image-20756\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-300x200.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-768x512.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1536x1024.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-255x170.png 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-840x560.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1026x684.png 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1545x1030.png 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-700x467.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1080x720.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-600x400.png 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Une page de blog est id\u00e9ale pour attirer de nouveaux visiteurs en augmentant la visibilit\u00e9 de votre site dans les moteurs de recherche, tout en donnant \u00e0 votre public existant du contenu \u00e0 partager sur les m\u00e9dias sociaux. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, il ne s'agit peut-\u00eatre pas de l'outil de conversion le plus efficace pour votre activit\u00e9 d'adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s tout, l'objectif premier d'une page de blog est de pr\u00e9senter votre contenu dans un format facile \u00e0 lire, et non de vendre des abonnements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est pourquoi la cr\u00e9ation d'une page d'atterrissage distincte sur votre site web, vers laquelle vous dirigez les lecteurs de votre blog, pourrait vous aider \u00e0 atteindre des taux de conversion plus \u00e9lev\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les pages d'atterrissage sont g\u00e9n\u00e9ralement des \u00e9l\u00e9ments de contenu cr\u00e9\u00e9s dans le seul but de g\u00e9n\u00e9rer des prospects ou des ventes. Dans ce cas, la page d'atterrissage a pour but d'expliquer pourquoi les visiteurs devraient s'inscrire \u00e0 votre programme d'adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour augmenter les conversions, ces pages ne comportent souvent aucun \u00e9l\u00e9ment distrayant ou inutile, comme des liens vers d'autres contenus de votre site. La seule action possible est de s'inscrire ou de cliquer sur le bouton \"retour\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certains th\u00e8mes WordPress sont livr\u00e9s avec des mod\u00e8les de pages d'atterrissage, de sorte que vous disposez peut-\u00eatre d\u00e9j\u00e0 d'un moyen rapide d'en ajouter une \u00e0 votre site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une autre option est <a href=\"https:\/\/memberpress.com\/fr\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">installation d'un plugin de construction de pages<\/a>comme Beaver Builder, sur votre site d'adh\u00e9sion afin que vous puissiez cr\u00e9er votre propre page d'atterrissage.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">TOP TIP : Tirez le meilleur parti des constructeurs de pages avec MemberPress<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">En effet, avec la <a href=\"https:\/\/memberpress.com\/fr\/addons\/beaver-builder\/\" title=\"\">Beaver Builder MemberPress add-on<\/a>Vous pouvez ajouter des r\u00e8gles MemberPress aux lignes, aux colonnes et aux modules afin de personnaliser l'exp\u00e9rience utilisateur pour les membres et les non-membres. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"749\" height=\"526\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png\" alt=\"Options de Beaver Builder MemberPress\" class=\"wp-image-56624\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png 749w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-242x170.png 242w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-700x492.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-156x110.png 156w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vous pouvez cr\u00e9er une page d'atterrissage qui affiche diff\u00e9rents contenus ou offres aux visiteurs en fonction de leur niveau d'adh\u00e9sion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si un visiteur est un membre gratuit, il peut voir une offre exclusive de mise \u00e0 niveau vers un membre premium. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si le visiteur n'est pas du tout membre, on peut lui montrer des t\u00e9moignages, des aper\u00e7us de contenus exclusifs ou d'autres incitations \u00e0 s'inscrire. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'utilisation de l'extension Beaver Builder MemberPress de cette mani\u00e8re ne permet pas seulement d'obtenir une page d'atterrissage tr\u00e8s cibl\u00e9e. Elle garantit \u00e9galement une exp\u00e9rience utilisateur coh\u00e9rente et convaincante qui peut consid\u00e9rablement augmenter vos taux de conversion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MemberPress s'int\u00e8gre de la m\u00eame mani\u00e8re \u00e0 d'autres constructeurs de pages populaires, <a href=\"https:\/\/memberpress.com\/fr\/addons\/elementor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Elementor<\/a> et <a href=\"https:\/\/memberpress.com\/fr\/addons\/divi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Divi<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En adaptant le contenu et les offres aux besoins et aux centres d'int\u00e9r\u00eat de chaque visiteur, vous cr\u00e9ez un parcours plus convaincant et plus efficace vers la conversion, transformant ainsi les visiteurs curieux en membres fid\u00e8les.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous pr\u00e9f\u00e9rez une simple page d'atterrissage, il y a <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/nathanbarry.com\/convertkit-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">gratuit<\/a> et <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">prime<\/a> qui peuvent vous aider \u00e0 lancer des pages de qualit\u00e9 professionnelle avec une relative facilit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quelle que soit la m\u00e9thode que vous choisissez pour ajouter une page d'atterrissage \u00e0 votre site web, la cr\u00e9ation d'une page vers laquelle vous pouvez diriger vos visiteurs \u00e0 partir de votre blog devrait am\u00e9liorer les conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Be_Afraid_To_Ask_Or_Tell\"><\/span>N'ayez pas peur de demander ou de dire<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si certains visiteurs de votre page de blog peuvent s'inscrire et devenir membres sans aucune incitation, la plupart d'entre eux auront besoin d'un petit coup de pouce dans la bonne direction. Certains auront m\u00eame besoin qu'on leur dise ce qu'ils doivent faire apr\u00e8s \u00eatre arriv\u00e9s sur votre blog et avoir lu un article.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par cons\u00e9quent, vous devez utiliser des appels \u00e0 l'action sur votre blog et sur l'ensemble de votre site web. En fonction de vos pr\u00e9f\u00e9rences et de ce qui fonctionne le mieux avec votre public, les appels \u00e0 l'action peuvent prendre la forme de liens textuels subtils ou de banni\u00e8res et boutons incontournables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le th\u00e8me WordPress que vous avez choisi peut vous fournir des outils pour ins\u00e9rer des boutons et d'autres \u00e9l\u00e9ments d'appel \u00e0 l'action dans votre contenu, mais si ce n'est pas le cas, un plugin tel que <a aria-label=\"Ultimate Blocks (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-blocks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blocs ultimes<\/a> peut aider.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Affichez des boutons accrocheurs dans vos articles de blog ainsi qu'\u00e0 la fin des articles, qui renvoient les lecteurs \u00e0 une page d'atterrissage ou \u00e0 un formulaire d'inscription \u00e0 votre site d'adh\u00e9sion. Vos visiteurs auront ainsi la possibilit\u00e9 d'effectuer facilement une action conforme \u00e0 vos objectifs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_Your_Visitors_A_Few_Different_Options\"><\/span>Offrez \u00e0 vos visiteurs quelques options diff\u00e9rentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si l'objectif de votre page de blog est de g\u00e9n\u00e9rer davantage d'inscriptions pour votre site d'adh\u00e9sion, tous vos visiteurs ne sont pas pr\u00eats \u00e0 s'inscrire tout de suite. <a href=\"https:\/\/www.canddi.com\/blog\/2014\/02\/five-buying-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">Certains sugg\u00e8rent<\/a> que le client moyen visite un site plusieurs fois avant d'effectuer un achat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour \u00e9viter de perdre d\u00e9finitivement ces prospects, il vaut vraiment la peine de mettre en place un dispositif qui vous permette de rester en contact avec eux jusqu\u2019\u00e0 ce qu\u2019ils soient pr\u00eats \u00e0 s\u2019inscrire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des moyens d'y parvenir est de proposer \u00e0 vos visiteurs de s'inscrire \u00e0 votre lettre d'information par courrier \u00e9lectronique, plut\u00f4t que de s'inscrire imm\u00e9diatement en tant que membre. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez <a href=\"https:\/\/memberpress.com\/fr\/how-to-use-lead-magnets-and-optins\/\">utiliser des aimants de plomb<\/a> pour encourager les visiteurs \u00e0 s'inscrire \u00e0 la lettre d'information, puis commencer \u00e0 forger une relation avec eux en leur envoyant r\u00e9guli\u00e8rement du contenu utile par courrier \u00e9lectronique. La lettre d'information <a href=\"https:\/\/memberpress.com\/fr\/best-email-software-for-your-membership-site\/\">meilleurs outils de marketing par courriel<\/a> facilite grandement la mise en place et l'automatisation d'une <a href=\"https:\/\/memberpress.com\/fr\/how-to-run-a-successful-email-campaign\/\">campagne<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, m\u00eame s'il serait formidable de convertir tous vos visiteurs en membres, le fait de leur donner la possibilit\u00e9 d'entreprendre une autre action vous permet de jouer sur le long terme et d'entretenir vos prospects de mani\u00e8re plus efficace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous esp\u00e9rons que vous avez maintenant quelques id\u00e9es pour vous aider \u00e0 cr\u00e9er une page de blog \u00e0 fort taux de conversion pour votre site d'adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veiller \u00e0 ce que votre blog et votre site d'adh\u00e9sion aient une conception professionnelle est une premi\u00e8re \u00e9tape essentielle pour d\u00e9velopper votre activit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce cas, vous pouvez envisager de cr\u00e9er une page d'atterrissage ax\u00e9e sur la conversion vers laquelle vous pouvez diriger les lecteurs de votre blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le fait d'\u00eatre proactif et de demander - ou m\u00eame de dire - \u00e0 vos lecteurs quelle action ils doivent entreprendre ensuite peut \u00e9galement contribuer \u00e0 augmenter les conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas que certains de vos visiteurs, en particulier ceux qui viennent pour la premi\u00e8re fois, ne seront pas pr\u00eats \u00e0 s'inscrire aujourd'hui. 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[&hellip;]<\/p>\n","protected":false},"author":2122,"featured_media":20754,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[318,202],"class_list":["post-20752","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-conversion-rates","tag-optimization","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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