{"id":20752,"date":"2020-01-27T15:34:48","date_gmt":"2020-01-27T22:34:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=20752"},"modified":"2023-08-03T10:50:35","modified_gmt":"2023-08-03T14:50:35","slug":"how-to-design-your-blog-page-for-ultimate-conversions","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/","title":{"rendered":"How to Design Your Blog Page for Ultimate Conversions"},"content":{"rendered":"\n<p>Adding a blog to your membership site not only helps you attract more visitors, it can also increase new member signups.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e0135bdc33c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0135bdc33c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#How_to_Create_a_High_Converting_Blog_Page\" >How to Create a High Converting Blog Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Ensure_Your_Website_Has_a_Trustworthy_Design\" >Ensure Your Website Has a Trustworthy Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Create_A_Separate_Landing_Page\" >Create A Separate Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Dont_Be_Afraid_To_Ask_Or_Tell\" >Don\u2019t Be Afraid To Ask Or Tell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Give_Your_Visitors_A_Few_Different_Options\" >Give Your Visitors A Few Different Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Each time you publish a new blog post on your website, it gives your target audience another way to find your membership site in Google. <\/p>\n\n\n\n<p>However, if you haven\u2019t optimized your blog page for more conversions, all that extra traffic might be going to waste.<\/p>\n\n\n\n<p>So to help you make the most of the visitors who arrive at your website, we'll explain in this blog post how to design your blog page for ultimate conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_High_Converting_Blog_Page\"><\/span>How to Create a High Converting Blog Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Have you been busy engaging in <a href=\"https:\/\/memberpress.com\/how-to-create-a-successful-content-marketing-strategy\/\">content marketing<\/a> and publishing useful articles on your blog that are aimed at your target audience, but you're not seeing the increase in new member signups you were hoping for? <\/p>\n\n\n\n<p>Chances are your blog page could benefit from some optimization.<\/p>\n\n\n\n<p>Following are a few tips for optimizing your blog page for higher conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ensure_Your_Website_Has_a_Trustworthy_Design\"><\/span>Ensure Your Website Has a Trustworthy Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First up, it\u2019s vital that your blog \u2014 and membership website overall \u2014 has a professional and trustworthy design.<\/p>\n\n\n\n<p>Thankfully, this doesn\u2019t have to mean boring or corporate. And depending on the content of your membership site, you can have some fun with its design.<\/p>\n\n\n\n<p>For example, if your site is focused on teaching your members how to excel at their favorite extreme sport, a <a href=\"https:\/\/themeforest.net\/item\/xtrm-extreme-sports-wordpress-theme\/23423423\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">bold and stylized design<\/a> might be appropriate. <\/p>\n\n\n\n<p>But if your membership site offers career advice to aspiring lawyers, you might need to tone things down a bit.<\/p>\n\n\n\n<p>Either way, your membership site and its blog should have a high-quality design that gives them a credible appearance. You want to make sure your site looks like a safe place to hand over payment details in exchange for access to your content.<\/p>\n\n\n\n<p>We\u2019ve previously published <a href=\"https:\/\/memberpress.com\/make-your-membership-website-look-more-professional\/\">a guide on how to make your membership site look more professional<\/a>, but some additional points to consider include <a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\">choosing a high-quality theme<\/a>, publishing user testimonials, and investing in a professional logo design.<\/p>\n\n\n\n<p>Once your site begins to look more credible, you should find that more of your visitors are prepared to sign up and become members.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_A_Separate_Landing_Page\"><\/span>Create A Separate Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png\" alt=\"Create a Landing Page\" class=\"wp-image-20756\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-300x200.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-768x512.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1536x1024.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-255x170.png 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-840x560.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1026x684.png 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1545x1030.png 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-700x467.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1080x720.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-600x400.png 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A blog page is great for attracting new visitors by increasing the visibility of your site in search engines, while also giving your existing audience content to share on social media. <\/p>\n\n\n\n<p>However, it might not be the most effective conversion tool for your membership business.<\/p>\n\n\n\n<p>After all, the primary purpose of a blog page is to display your content in an easy-to-read format, not selling memberships.<\/p>\n\n\n\n<p>So with that mind, creating a separate landing page on your website that you direct your blog readers to could help you achieve higher conversion rates.<\/p>\n\n\n\n<p>Landing pages are typically pieces of content created with the sole purpose of generating leads or sales. So in this case, the landing page would be focused on explaining why visitors should sign up and join your membership program.<\/p>\n\n\n\n<p>To increase conversions, these pages often have no distracting or unnecessary features, such as links to other content on your site. And the only action that can be taken is to sign up or hit the back button.<\/p>\n\n\n\n<p>Some WordPress themes come with landing page templates, so you might already have a quick way to add one to your site.<\/p>\n\n\n\n<p>Another option is <a href=\"https:\/\/memberpress.com\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">installing a page builder plugin<\/a>, like Beaver Builder, on your membership ship site so that you can craft your own landing page.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">TOP TIP: Make the Most of Page Builders With MemberPress<\/h4>\n\n\n\n<p>In fact, with the <a href=\"https:\/\/memberpress.com\/addons\/beaver-builder\/\" title=\"\">Beaver Builder MemberPress add-on<\/a>, you can add MemberPress Rules to rows, columns, and modules to personalize user experience for members and non-members. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"749\" height=\"526\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png\" alt=\"Beaver Builder MemberPress options\" class=\"wp-image-56624\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png 749w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-242x170.png 242w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-700x492.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-156x110.png 156w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/figure>\n\n\n\n<p>For example, you could create a landing page that displays different content or offers to visitors based on their membership level. <\/p>\n\n\n\n<p>If a visitor is a free member, they might see an exclusive offer to upgrade to a premium membership. <\/p>\n\n\n\n<p>If the visitor is not a member at all, they might be shown testimonials, exclusive content previews, or other incentives to join. <\/p>\n\n\n\n<p>Utilizing the Beaver Builder MemberPress add-on in this way not makes for a highly targeted landing page. It also ensures a cohesive and compelling user experience that can significantly boost your conversion rates. <\/p>\n\n\n\n<p>MemberPress integrates similarly with other popular page builders, <a href=\"https:\/\/memberpress.com\/addons\/elementor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Elementor<\/a> and <a href=\"https:\/\/memberpress.com\/addons\/divi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Divi<\/a>. <\/p>\n\n\n\n<p>By tailoring the content and offers to individual visitors' needs and interests, you're creating a more persuasive and effective pathway to conversion, turning curious visitors into committed members.<\/p>\n\n\n\n<p>Alternatively, if you would prefer a simple landing page, there are <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/nathanbarry.com\/convertkit-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">free<\/a> and <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">premium<\/a> tools out there that can help you launch professional-looking pages with relative ease.<\/p>\n\n\n\n<p>Whichever method you choose for adding a landing page to your website, creating one that you can funnel your visitors to from your blog should improve conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Be_Afraid_To_Ask_Or_Tell\"><\/span>Don\u2019t Be Afraid To Ask Or Tell<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While some of the visitors to your blog page might sign up and become members without any prompting, most of them will require some gentle nudging in the right direction. Some might even need to be told what to do next after arriving at your blog and reading an article.<\/p>\n\n\n\n<p>As a result, you need to use calls to action on your blog and throughout your website. Depending on your preferences, and what works best with your audience, calls to action could come in the form of subtle text links or unmissable banners and buttons.<\/p>\n\n\n\n<p>Your chosen WordPress theme might provide you with tools for inserting buttons and other call-to-action elements into your content, but if it doesn\u2019t, a plugin like <a aria-label=\"Ultimate Blocks (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-blocks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ultimate Blocks<\/a> can help.<\/p>\n\n\n\n<p>Display eye-catching buttons in your blog posts as well as at the end of articles that take readers to a landing page or registration form for your membership site. This will ensure that your visitors have the ability to easily perform an action that\u2019s in line with your goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_Your_Visitors_A_Few_Different_Options\"><\/span>Give Your Visitors A Few Different Options<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While the goal of your blog page might be to generate more registrations for your membership site, not all of your visitors will be ready to sign up right now. <a href=\"https:\/\/www.canddi.com\/blog\/2014\/02\/five-buying-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Some suggest<\/a> that the average customer will visit a site multiple times before making a purchase.<\/p>\n\n\n\n<p>To avoid losing those prospects for good, it\u2019s well worth putting something in place that allows you to keep in contact with them until they're ready to sign up.<\/p>\n\n\n\n<p>One way to do this is to offer your visitors the chance to join your email newsletter, rather than registering as a member then and there. <\/p>\n\n\n\n<p>You can <a href=\"https:\/\/memberpress.com\/how-to-use-lead-magnets-and-optins\/\">use lead magnets<\/a> to encourage visitors to join the newsletter, then start forging a relationship with them by sending them useful content on a regular basis via email. The <a href=\"https:\/\/memberpress.com\/best-email-software-for-your-membership-site\/\">best email marketing tools<\/a> make it very easy to set up and automate a <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">campaign<\/a>.<\/p>\n\n\n\n<p>So, while it might be great to convert all of your visitors into members, giving them the option of taking another action allows you to play the long game and nurture your leads more effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hopefully, you now have some ideas to help you create a high-converting blog page for your membership site.<\/p>\n\n\n\n<p>Ensuring your blog and membership site has a professional design is a key first step in growing your business.<\/p>\n\n\n\n<p>Then you might want to consider creating a conversion-focused landing page you can direct your blog readers to.<\/p>\n\n\n\n<p>Being proactive and asking \u2014 or even telling \u2014 your readers what action to take next can help increase conversions too.<\/p>\n\n\n\n<p>Remember that some of your visitors, especially first-time visitors, won\u2019t be ready to register today. But they might be ready some time in the future. Creating an email list that these potential members can join gives you a way to keep in touch with them until they're ready to sign up.<\/p>\n\n\n\n<p><em>How will you design your blog page for ultimate conversions? Please let us know in the comments below. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adding a blog to your membership site not only helps you attract more visitors, it can also increase new member signups. Each time you publish a new blog post on your website, it gives your target audience another way to find your membership site in Google. However, if you haven\u2019t optimized your blog page for 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18:19:44","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:17:31","updated":"2026-03-03 15:05:50"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Design Your Blog Page for Ultimate Conversions\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Advice","link":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/"},{"label":"How to Design Your Blog Page for Ultimate Conversions","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"1","content_native":[{"type":"core\/paragraph","render":"<p>Adding a blog to your membership site not only helps you attract more visitors, it can also increase new member signups.<\/p>","content":[{"type":"text","data":"Adding a blog to your membership site not only helps you attract more visitors, it can also increase new member signups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Each time you publish a new blog post on your website, it gives your target audience another way to find your membership site in Google. <\/p>","content":[{"type":"text","data":"Each time you publish a new blog post on your website, it gives your target audience another way to find your membership site in Google. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, if you haven\u2019t optimized your blog page for more conversions, all that extra traffic might be going to waste.<\/p>","content":[{"type":"text","data":"However, if you haven\u2019t optimized your blog page for more conversions, all that extra traffic might be going to waste."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So to help you make the most of the visitors who arrive at your website, we'll explain in this blog post how to design your blog page for ultimate conversions.<\/p>","content":[{"type":"text","data":"So to help you make the most of the visitors who arrive at your website, we'll explain in this blog post how to design your blog page for ultimate conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Create a High Converting Blog Page<\/h2>","content":"How to Create a High Converting Blog Page","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Have you been busy engaging in <a href=\"https:\/\/memberpress.com\/how-to-create-a-successful-content-marketing-strategy\/\">content marketing<\/a> and publishing useful articles on your blog that are aimed at your target audience, but you're not seeing the increase in new member signups you were hoping for? <\/p>","content":[{"type":"text","data":"Have you been busy engaging in <a href=\"https:\/\/memberpress.com\/how-to-create-a-successful-content-marketing-strategy\/\">content marketing<\/a> and publishing useful articles on your blog that are aimed at your target audience, but you're not seeing the increase in new member signups you were hoping for? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Chances are your blog page could benefit from some optimization.<\/p>","content":[{"type":"text","data":"Chances are your blog page could benefit from some optimization."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Following are a few tips for optimizing your blog page for higher conversions.<\/p>","content":[{"type":"text","data":"Following are a few tips for optimizing your blog page for higher conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Ensure Your Website Has a Trustworthy Design<\/h2>","content":"Ensure Your Website Has a Trustworthy Design","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>First up, it\u2019s vital that your blog \u2014 and membership website overall \u2014 has a professional and trustworthy design.<\/p>","content":[{"type":"text","data":"First up, it\u2019s vital that your blog \u2014 and membership website overall \u2014 has a professional and trustworthy design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thankfully, this doesn\u2019t have to mean boring or corporate. And depending on the content of your membership site, you can have some fun with its design.<\/p>","content":[{"type":"text","data":"Thankfully, this doesn\u2019t have to mean boring or corporate. And depending on the content of your membership site, you can have some fun with its design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if your site is focused on teaching your members how to excel at their favorite extreme sport, a <a href=\"https:\/\/themeforest.net\/item\/xtrm-extreme-sports-wordpress-theme\/23423423\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">bold and stylized design<\/a> might be appropriate. <\/p>","content":[{"type":"text","data":"For example, if your site is focused on teaching your members how to excel at their favorite extreme sport, a <a href=\"https:\/\/themeforest.net\/item\/xtrm-extreme-sports-wordpress-theme\/23423423\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">bold and stylized design<\/a> might be appropriate. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But if your membership site offers career advice to aspiring lawyers, you might need to tone things down a bit.<\/p>","content":[{"type":"text","data":"But if your membership site offers career advice to aspiring lawyers, you might need to tone things down a bit."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Either way, your membership site and its blog should have a high-quality design that gives them a credible appearance. You want to make sure your site looks like a safe place to hand over payment details in exchange for access to your content.<\/p>","content":[{"type":"text","data":"Either way, your membership site and its blog should have a high-quality design that gives them a credible appearance. You want to make sure your site looks like a safe place to hand over payment details in exchange for access to your content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We\u2019ve previously published <a href=\"https:\/\/memberpress.com\/make-your-membership-website-look-more-professional\/\">a guide on how to make your membership site look more professional<\/a>, but some additional points to consider include <a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\">choosing a high-quality theme<\/a>, publishing user testimonials, and investing in a professional logo design.<\/p>","content":[{"type":"text","data":"We\u2019ve previously published <a href=\"https:\/\/memberpress.com\/make-your-membership-website-look-more-professional\/\">a guide on how to make your membership site look more professional<\/a>, but some additional points to consider include <a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\">choosing a high-quality theme<\/a>, publishing user testimonials, and investing in a professional logo design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once your site begins to look more credible, you should find that more of your visitors are prepared to sign up and become members.<\/p>","content":[{"type":"text","data":"Once your site begins to look more credible, you should find that more of your visitors are prepared to sign up and become members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Create A Separate Landing Page<\/h2>","content":"Create A Separate Landing Page","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png\" alt=\"Create a Landing Page\" class=\"wp-image-20756\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png","data":{"alt":"Create a Landing Page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png"},"style":{"width":1024,"height":683,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>A blog page is great for attracting new visitors by increasing the visibility of your site in search engines, while also giving your existing audience content to share on social media. <\/p>","content":[{"type":"text","data":"A blog page is great for attracting new visitors by increasing the visibility of your site in search engines, while also giving your existing audience content to share on social media. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, it might not be the most effective conversion tool for your membership business.<\/p>","content":[{"type":"text","data":"However, it might not be the most effective conversion tool for your membership business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After all, the primary purpose of a blog page is to display your content in an easy-to-read format, not selling memberships.<\/p>","content":[{"type":"text","data":"After all, the primary purpose of a blog page is to display your content in an easy-to-read format, not selling memberships."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So with that mind, creating a separate landing page on your website that you direct your blog readers to could help you achieve higher conversion rates.<\/p>","content":[{"type":"text","data":"So with that mind, creating a separate landing page on your website that you direct your blog readers to could help you achieve higher conversion rates."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Landing pages are typically pieces of content created with the sole purpose of generating leads or sales. So in this case, the landing page would be focused on explaining why visitors should sign up and join your membership program.<\/p>","content":[{"type":"text","data":"Landing pages are typically pieces of content created with the sole purpose of generating leads or sales. So in this case, the landing page would be focused on explaining why visitors should sign up and join your membership program."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To increase conversions, these pages often have no distracting or unnecessary features, such as links to other content on your site. And the only action that can be taken is to sign up or hit the back button.<\/p>","content":[{"type":"text","data":"To increase conversions, these pages often have no distracting or unnecessary features, such as links to other content on your site. And the only action that can be taken is to sign up or hit the back button."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some WordPress themes come with landing page templates, so you might already have a quick way to add one to your site.<\/p>","content":[{"type":"text","data":"Some WordPress themes come with landing page templates, so you might already have a quick way to add one to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Another option is <a href=\"https:\/\/memberpress.com\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">installing a page builder plugin<\/a>, like Beaver Builder, on your membership ship site so that you can craft your own landing page.<\/p>","content":[{"type":"text","data":"Another option is <a href=\"https:\/\/memberpress.com\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">installing a page builder plugin<\/a>, like Beaver Builder, on your membership ship site so that you can craft your own landing page."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">TOP TIP: Make the Most of Page Builders With MemberPress<\/h4>","content":"TOP TIP: Make the Most of Page Builders With MemberPress","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>In fact, with the <a href=\"https:\/\/memberpress.com\/addons\/beaver-builder\/\" title=\"\">Beaver Builder MemberPress add-on<\/a>, you can add MemberPress Rules to rows, columns, and modules to personalize user experience for members and non-members. <\/p>","content":[{"type":"text","data":"In fact, with the <a href=\"https:\/\/memberpress.com\/addons\/beaver-builder\/\" title=\"\">Beaver Builder MemberPress add-on<\/a>, you can add MemberPress Rules to rows, columns, and modules to personalize user experience for members and non-members. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png\" alt=\"Beaver Builder MemberPress options\" class=\"wp-image-56624\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png","data":{"alt":"Beaver Builder MemberPress options","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png","linkDestination":"none"},"style":{"width":749,"height":526,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>For example, you could create a landing page that displays different content or offers to visitors based on their membership level. <\/p>","content":[{"type":"text","data":"For example, you could create a landing page that displays different content or offers to visitors based on their membership level. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If a visitor is a free member, they might see an exclusive offer to upgrade to a premium membership. <\/p>","content":[{"type":"text","data":"If a visitor is a free member, they might see an exclusive offer to upgrade to a premium membership. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If the visitor is not a member at all, they might be shown testimonials, exclusive content previews, or other incentives to join. <\/p>","content":[{"type":"text","data":"If the visitor is not a member at all, they might be shown testimonials, exclusive content previews, or other incentives to join. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Utilizing the Beaver Builder MemberPress add-on in this way not makes for a highly targeted landing page. It also ensures a cohesive and compelling user experience that can significantly boost your conversion rates. <\/p>","content":[{"type":"text","data":"Utilizing the Beaver Builder MemberPress add-on in this way not makes for a highly targeted landing page. It also ensures a cohesive and compelling user experience that can significantly boost your conversion rates. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress integrates similarly with other popular page builders, <a href=\"https:\/\/memberpress.com\/addons\/elementor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Elementor<\/a> and <a href=\"https:\/\/memberpress.com\/addons\/divi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Divi<\/a>. <\/p>","content":[{"type":"text","data":"MemberPress integrates similarly with other popular page builders, <a href=\"https:\/\/memberpress.com\/addons\/elementor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Elementor<\/a> and <a href=\"https:\/\/memberpress.com\/addons\/divi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Divi<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By tailoring the content and offers to individual visitors' needs and interests, you're creating a more persuasive and effective pathway to conversion, turning curious visitors into committed members.<\/p>","content":[{"type":"text","data":"By tailoring the content and offers to individual visitors' needs and interests, you're creating a more persuasive and effective pathway to conversion, turning curious visitors into committed members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Alternatively, if you would prefer a simple landing page, there are <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/nathanbarry.com\/convertkit-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">free<\/a> and <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">premium<\/a> tools out there that can help you launch professional-looking pages with relative ease.<\/p>","content":[{"type":"text","data":"Alternatively, if you would prefer a simple landing page, there are <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/nathanbarry.com\/convertkit-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">free<\/a> and <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">premium<\/a> tools out there that can help you launch professional-looking pages with relative ease."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whichever method you choose for adding a landing page to your website, creating one that you can funnel your visitors to from your blog should improve conversions.<\/p>","content":[{"type":"text","data":"Whichever method you choose for adding a landing page to your website, creating one that you can funnel your visitors to from your blog should improve conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Don\u2019t Be Afraid To Ask Or Tell<\/h2>","content":"Don\u2019t Be Afraid To Ask Or Tell","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>While some of the visitors to your blog page might sign up and become members without any prompting, most of them will require some gentle nudging in the right direction. Some might even need to be told what to do next after arriving at your blog and reading an article.<\/p>","content":[{"type":"text","data":"While some of the visitors to your blog page might sign up and become members without any prompting, most of them will require some gentle nudging in the right direction. Some might even need to be told what to do next after arriving at your blog and reading an article."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a result, you need to use calls to action on your blog and throughout your website. Depending on your preferences, and what works best with your audience, calls to action could come in the form of subtle text links or unmissable banners and buttons.<\/p>","content":[{"type":"text","data":"As a result, you need to use calls to action on your blog and throughout your website. Depending on your preferences, and what works best with your audience, calls to action could come in the form of subtle text links or unmissable banners and buttons."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your chosen WordPress theme might provide you with tools for inserting buttons and other call-to-action elements into your content, but if it doesn\u2019t, a plugin like <a aria-label=\"Ultimate Blocks (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-blocks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ultimate Blocks<\/a> can help.<\/p>","content":[{"type":"text","data":"Your chosen WordPress theme might provide you with tools for inserting buttons and other call-to-action elements into your content, but if it doesn\u2019t, a plugin like <a aria-label=\"Ultimate Blocks (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-blocks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ultimate Blocks<\/a> can help."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Display eye-catching buttons in your blog posts as well as at the end of articles that take readers to a landing page or registration form for your membership site. This will ensure that your visitors have the ability to easily perform an action that\u2019s in line with your goals.<\/p>","content":[{"type":"text","data":"Display eye-catching buttons in your blog posts as well as at the end of articles that take readers to a landing page or registration form for your membership site. This will ensure that your visitors have the ability to easily perform an action that\u2019s in line with your goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Give Your Visitors A Few Different Options<\/h2>","content":"Give Your Visitors A Few Different Options","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>While the goal of your blog page might be to generate more registrations for your membership site, not all of your visitors will be ready to sign up right now. <a href=\"https:\/\/www.canddi.com\/blog\/2014\/02\/five-buying-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Some suggest<\/a> that the average customer will visit a site multiple times before making a purchase.<\/p>","content":[{"type":"text","data":"While the goal of your blog page might be to generate more registrations for your membership site, not all of your visitors will be ready to sign up right now. <a href=\"https:\/\/www.canddi.com\/blog\/2014\/02\/five-buying-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Some suggest<\/a> that the average customer will visit a site multiple times before making a purchase."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To avoid losing those prospects for good, it\u2019s well worth putting something in place that allows you to keep in contact with them until they're ready to sign up.<\/p>","content":[{"type":"text","data":"To avoid losing those prospects for good, it\u2019s well worth putting something in place that allows you to keep in contact with them until they're ready to sign up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way to do this is to offer your visitors the chance to join your email newsletter, rather than registering as a member then and there. <\/p>","content":[{"type":"text","data":"One way to do this is to offer your visitors the chance to join your email newsletter, rather than registering as a member then and there. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can <a href=\"https:\/\/memberpress.com\/how-to-use-lead-magnets-and-optins\/\">use lead magnets<\/a> to encourage visitors to join the newsletter, then start forging a relationship with them by sending them useful content on a regular basis via email. The <a href=\"https:\/\/memberpress.com\/best-email-software-for-your-membership-site\/\">best email marketing tools<\/a> make it very easy to set up and automate a <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">campaign<\/a>.<\/p>","content":[{"type":"text","data":"You can <a href=\"https:\/\/memberpress.com\/how-to-use-lead-magnets-and-optins\/\">use lead magnets<\/a> to encourage visitors to join the newsletter, then start forging a relationship with them by sending them useful content on a regular basis via email. The <a href=\"https:\/\/memberpress.com\/best-email-software-for-your-membership-site\/\">best email marketing tools<\/a> make it very easy to set up and automate a <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">campaign<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, while it might be great to convert all of your visitors into members, giving them the option of taking another action allows you to play the long game and nurture your leads more effectively.<\/p>","content":[{"type":"text","data":"So, while it might be great to convert all of your visitors into members, giving them the option of taking another action allows you to play the long game and nurture your leads more effectively."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"Final Thoughts","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Hopefully, you now have some ideas to help you create a high-converting blog page for your membership site.<\/p>","content":[{"type":"text","data":"Hopefully, you now have some ideas to help you create a high-converting blog page for your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ensuring your blog and membership site has a professional design is a key first step in growing your business.<\/p>","content":[{"type":"text","data":"Ensuring your blog and membership site has a professional design is a key first step in growing your business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then you might want to consider creating a conversion-focused landing page you can direct your blog readers to.<\/p>","content":[{"type":"text","data":"Then you might want to consider creating a conversion-focused landing page you can direct your blog readers to."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Being proactive and asking \u2014 or even telling \u2014 your readers what action to take next can help increase conversions too.<\/p>","content":[{"type":"text","data":"Being proactive and asking \u2014 or even telling \u2014 your readers what action to take next can help increase conversions too."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember that some of your visitors, especially first-time visitors, won\u2019t be ready to register today. But they might be ready some time in the future. Creating an email list that these potential members can join gives you a way to keep in touch with them until they're ready to sign up.<\/p>","content":[{"type":"text","data":"Remember that some of your visitors, especially first-time visitors, won\u2019t be ready to register today. But they might be ready some time in the future. Creating an email list that these potential members can join gives you a way to keep in touch with them until they're ready to sign up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>How will you design your blog page for ultimate conversions? Please let us know in the comments below. <\/em><\/p>","content":[{"type":"text","data":"<em>How will you design your blog page for ultimate conversions? Please let us know in the comments below. <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/20752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=20752"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/20752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/20754"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=20752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=20752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=20752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}